Tag: Mass

  • Researchers propose high-density surface electromyography technique for automatic speech recognition

    Researchers propose high-density surface electromyography technique for automatic speech recognition

    Verbal communication is an important way to engage in social interactions. The normal speaking process requires coordinated contractions of a mass of articulatory muscles on the face and neck.

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  • Heavy hitters: Obesity rate soars among professional baseball players

    Heavy hitters: Obesity rate soars among professional baseball players

    Major League Baseball players have become overwhelmingly overweight and obese during the last quarter century, say health researchers.

    David E. Conroy, Penn State professor of kinesiology, and colleagues looked at 145 years of data on professional baseball players’ body mass. The researchers found that the athletes’ weight held steady for over 100 years, with the majority of them weighing in at what is considered “normal,” – i.e., with a body mass index (BMI) between 18.5 and 24.9.

    However, around 1991 the average player’s BMI began to rise, and over the last 25 years nearly 80 percent of players fall into the overweight or obese category with a BMI above 25. Obesity in the general U.S. population began to rise in the mid-1970s, according to the Centers for Disease Control and Prevention.

    “Research exists that shows how having extra weight can help with certain aspects of baseball,” said Conroy, also professor of human development and family studies. “The more force a batter can put into the ball, the further it will travel.”

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  • A family-based weight management program improved self-perception among obese children

    A family-based weight management program improved self-perception among obese children

    Battling the childhood obesity epidemic is a priority for many researchers, as obesity during adolescence increases the risk of chronic diseases throughout life. Because obese children have lower quality of life and self-esteem, greater levels of depression and anxiety, and also face more teasing and bullying than normal-weight peers, including mental health in any intervention is necessary. To that end, researchers studied the self-perception of children participating in the Fit Families program.

    Fit Families is a program based on Social Cognitive Theory delivered through the New Mexico Cooperative Extension service. The program was developed for areas of southern New Mexico lacking resources to help combat childhood obesity in a positive, culturally appropriate manner by encouraging healthy food and nutrient intake and increased physical activity. For this study, children with a body mass index at least in the 85th percentile were referred by local physicians. The final study included 46 children, ranging from 8 to 17 years of age, 43% of whom were male, and 80% of whom were Hispanic.

    “With our emphasis on fun physical activity, children and parents reported enjoying the games at Fit Families. We believe this may have resulted in the children’s increased self-perception related to their athletic ability,” said Martha Archuleta, PhD, RD, lead author of the study. “Children also improved the perception of their physical appearance, possibly due to the way self-acceptance and diversity of body sizes were promoted.”

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  • Addiction Marketing

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    “Addiction Marketing” is a phrase I coined a few years back while waiting in line for my drink at Starbucks. I was observing the mass of people who like lost explorers in the desert rushing for an oasis seemed to be desperate for their daily (if not more frequent) fix of caffeine. It was at that moment that I realized that one of Starbucks key business drivers, if not their most critical business driver, was that Starbucks sells products that cater to peoples addictive tendencies. What Starbucks has done better than many other addictive marketers is that they also make it cool and trendy to succumb to your addiction. In today’s blog post I’ll examine addiction as a key success factor in business.

    When I was in school economics professors would lecture on using supply and demand drivers to create a business advantage…business professors would evangelize the strengths of the recurring value and stability of consumable products…marketing professors would espouse the benefits of relationship marketing, but nowhere do I recall being able to register for a class on addiction. However if you think about “Addiction Marketing” you’ll quickly realize what the “media pushers” on Madison Avenue and the product development and marketing gurus in the corporate world have known for years…all people have their unique set of vulnerabilities that if creatively and effectively exploited will lead to strong sales and powerful brands.

    If you read the business news over the weekend you’ll have noticed that the Indian government is attempting to force Coca Cola and Pepsi to divulge the formulas to their popular beverage products. One of the charges being upheld in the Indian High Court is that Coke and Pepsi products are addictive and unhealthy…Hmmm…Examine the following representative list of successful businesses and/or industries and come to your own conclusions as to whether these businesses or industries prey on the addictions of consumers world-wide to generate their revenue:

    Las Vegas – The tagline “What happens in Vegas stays in Vegas” caters to virtually every possible addiction under the sun…Sin City lives up to its reputation.

    Tag Body Spray – Tag’s recent commercial campaign has taken the phrase “Sex Sells” to a whole new level…In this campaign all an adolescent male needs to do is to spray himself with the Tag product and he finds himself instantly being attacked by hordes of attractive young women…If you have a teenage son, it would be a safe bet that Tag is his cologne of choice.

    The Beer and Alcohol Industry – You will be hard pressed to find a beer or alcohol company that doesn’t portray consumption of their beverage as the key ingredient to a lifestyle of fast cars, beautiful women, successful careers, etc.

    The Tobacco Industry – The tobacco industry has been publicly hammered for selling products that leverage the addictive effects of Nicotine and even with all the known health hazards smokers face, in many instances the addictive nature of the product is greater than peoples ability to make a logical decision.

    I don’t think anyone will dispute the examples noted in the above list as obviously preying on consumer’s addictive tendencies. However what about the more subtle side of the addiction business? Isn’t Starbucks using the same addictive business tactics as those industries listed above? What about companies in the luxury products sector? Companies that sell high end products and services cater to the elitist attitudes of this segment allowing consumers to make statements about their socioeconomic status based on the products they purchase. Is this not also catering to addictive tendencies?

    OK, now I’ll hit a little closer to home…What about my company’s value proposition? We sell success…Is it not possible to look at success as being an addiction? How about the social networking industry? Are social networkers and bloggers addicted to the interaction, attention, etc. that the new media platform affords? While I could go on, I think my point has been made…I’m certainly not implying that all consumers are addicts, nor am I implying that all companies are “pushers”, but I am pointing out that addiction marketing sells and that many companies use this as a strategic advantage. In fact, I believe the evidence is clear that a business can create a strong strategic advantage in sustainability if they find no ethical flaw in what I’ve coined as “Addiction Marketing”.

    The bottom line is that I love to travel and watch movies and I don’t think it makes me an escapist…I have a penchant for Starbucks (venti caramel frappacinos in particular) and I don’t think I’m a caffeine addict, I appreciate the fine clothes and quality automobiles and I don’t believe that makes me a social elitist. However I have also come to realize that my perceived addictive tendencies are clearly attempting to be preyed upon by creative and intelligent marketing and product development efforts. I’ll leave you with the following questions to ponder:

    What is the difference between pleasure and addiction?

    Do you feel “Addiction Marketing” is ethical?

    Does your company partake in addictive marketing strategies and tactics?

    And, when was the last time you made a purchase based upon your addiction?

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    Source by Mike Myatt

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  • Will You Really Lose 23 Pounds in a 3 Week Period?

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    The three Week diet system has gained popularity inside a very short space of time. This program was only developed back in 2015. It has been is actually a weight reducing plan that aims to experience more positive results very rapidly. This healthy eating plan is made this means you lose weight quickly – between 12-20 lbs within only a 3 week period – provided that you follow the diet towards the letter.

    The majority of people who start healthy eating plan are basically not able to achieve their desired goal as they give up prior to discover the results they want. Diets which aim to reduce weight by two pounds every week are all thoroughly but my motivation, like my willpower, declines pretty rapidly unless I have a compelling an opportunity to meet your weight loss goals.

    I’m not alone. Dieting for weeks with limited results demotivates people and these people tend to stop trying. This was the reason that nutritionist Brian Flatt developed all three Week Diet; a system which caused your body to lose body fat rapidly and accelerated weightloss.

    Shedding any additional fat and after that keeping the momentum to sustain your weight can be difficult the three week diet manual not exclusively tells you what needs to be done for 21 days it also informs what needs to be done using the a three week period considering the diet in order to maintain your new weight.

    So how does the Week Diet Work?The main overwhelming comprehensive 3-week diet plan happens to be the healthier food plan which consists of 4 different phases.

    Phase 1 was the most difficult for me. It lasted and get a week and such was the phase in which I lost by far the most weight. I came to be 9 pounds lighter by the end of the week.

    Phase 2 was nearly 1 day however I also lost a pound this time

    Phase 3 was from day 9 till 11. This was rather unusual and I lost another 3 pounds.

    Phase 4 was when it comes to the remaining days i.e. 12 to 21. The main target associated with this 9 day phase would be to continue losing weight while returning to better “normal” diet. I came to be another four pounds down via the end of the phase. So less drastic, but effective none the less.

    As so many weight loss diet plans are, it has been both a diet and exercise program. The movement plan is comprised of a walk daily (not too strenuous!) and an optional workout which accelerates fat.

    Phase 1 of the three Week Healthy eating plan in Action

    There’s no getting away from it. Phase 1 was hard. It’s a 3 meals each day product of any accident diet. It’s heavily restrictive in the different kinds of food, and methods of cooking I was just free to eat. Fortunately you had include unlimited quantities of some vegetables, and so I was capable of submit upon them beyond the prescribed volumes of meat and fish.

    I weighed myself each day and I really found it motivating to get access to needle toward the scales creeping down. Finally it was a reliable job. I can’t deny that I had become hungry and slightly cranky until I started to drink coffee again!

    I also implement exercises. Again, not easy, but ticking from the days separately, truly understanding that finally it was only for a short time made the difference.

    At the end of phase 1 I was beside myself with delight to see that I’d broken all previous records and lost 9 whole pounds. I remember phase 1 of your eating routine, it felt nearly impossible that I would emotionally for your whole week without cheating – and OK, I conducted cheat little. But after getting through the initial week I soon became quite elated and far thinner.

    Phase 2

    Phase 2 is basically a one day fast. Following the restriction of a given previous week it looked like this is hard, but honestly, I was just shocked to locate this was one of the easiest days on the whole program. In my opinion pursuing the previous week to the letter had set me open to success. And again I was just delighted to become another pound lighter from the following morning.

    I’d seriously tell that whenever you purchase all three Week Diet regime book just don’t skip the fasting phase. There really is a rationale for your way the a nutritious diet is built and, much to my surprise, it certainly does work.

    Phase 3

    This phase lasts 4 days and is actually undoubtedly the most unusual and counter-intuitive. So much in fact that we began to research it myself for you be sure I came to be doing the right thing! Fortunately, I discovered that it also wasn’t as wacky when I thought and there was indeed some solid science behind this phase considering the plan.

    I went to the trouble of doing find this phase quite challenging since it was the very first where I’d was required to calculate the calories I was eating. I discovered that it’s fairly easy in order to get calories values away from the internet for almost any food you could think about and then it’s just a concern of using weighing scales (more accurate than cup measures) to make sure your serving sizes are correct.

    I didn’t lose particularly as much weight when I expected on this phase, but I think it was considering that I didn’t start weighing things so that the 3rd day when I found that my previous estimates of precisely how much I should eat were far off base.

    Still, another phase, another 1.5 pounds and it also is sure to have been more had I planned it properly.

    Phase 4 – The ultimate countdown.Phase 4 happens to be the longest phase and exists for 9 days. It involves a gradual return to more than normal healthy nutrition diet. Specifically how many calories you consume daily during this phase is based upon your whole body Mass Index or BMI. There’s a section among the manual which explains how to calculate this from your body fat and height then how you can work well what you require consume in accordance with the result.

    I continued takes into consideration myself each day plus the pounds did continue to drop – albeit at a slightly slower rate. I was just pleased however to returns a highly competent normally balanced diet where no food resources were expressly forbidden (unless I’d skipped a page in the manual.

    I noticed that my belly fat was gradually disappearing and I my jeans were fitting less snugly – even after they’d just been washed! My waist had shrunk by 2 inches and I was I had the ability to tighten my belt by 3 extra holes.

    Through end of the phase, I was just another four pounds lighter.

    Does that Fast Weight loss program Succeed?

    Absolutely. I followed the 3 Week Nutritional routine and, other than a few cheats, I lost an entire of 14.5 pounds. I went to the trouble of doing most of the mandatory exercise but not much of the optional workouts. I discovered the workouts quite difficult, then again I’m in no way fit to start off with. Despite it being hard, the level of weight I lost in their normal relatively short period of time caused it to be a good idea. Surely I can have lost more if I’d planned better, exercised countless and not cheated.

    I’d a chance for getting a a handful of weeks without gaining some or all of these weight back!! Then implement whole diet again. The other time around phase 1 was much less complicated – I believe my forms was implemented into it and didn’t hand over coffee now. I didn’t lose as much weight, but I’m now 30 pounds lighter than I had become 8 months ago and for the first timers I am able to honestly say I’m satisfied with my appearance.

    The double benefit is currently I know how to sustain my weight and also if I leave mad on holiday and place throughout the few pounds, I’m sure I am able to lose them again without a lot of effort.

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    Source by Saheem Al Kindi

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  • Creativity and Entrepreneurship

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    We will commence our assignment with a discussion of sources of new ideas. We will then examine methods of generating ideas, creative problem solving, the product planning and development process, and then e-commerce. We will then generate several new ideas using brain writing, the checklist method, and free association. We will apply the product development stage to our new ideas and end our discussion with two alternatives to e-commerce.

    Sources of new ideas include consumers, existing products and services, distribution channels and even the Federal Government (Hisrich, 2008). The files of the patent office are full of new ideas and new product ideas can form as a result of government regulations. Research and development is the largest source of new ideas and can occur in a formal lab or in a garage or basement.

    Many methods can be use to generate new ideas. In focus groups, a moderator leads a group of people through open, in-depth discussions. These groups generally consist of eight to fourteen participants. They are stimulated by comments from other group members in creatively conceptualizing and developing a new product idea to fill a market need. Focus groups are also an excellent way to screen ideas and concepts. Problem inventory analysis is another great method of generating new ideas. It uses individuals in a manner that is similar to that of focus groups. Consumers are provided with a list of problems in a general product category and are then asked to identify and discuss products in this category that have the particular problem. This method should be used primarily to identify product ideas for further evaluation.

    Creative problem solving takes the generation of new ideas to a higher level. Brainstorming allows people to be stimulated to greater creativity by meeting with others and participating in organized group experiences. Rules include the following:

    a) Criticism not allowed

    b) Freewheeling is encouraged

    c) Quantity of ideas is desired

    d) Encourage combinations and improvements of ideas

    Brainstorming should be fun and not contain any domination or inhibition of discussion. It is highly effective in groups of six to twelve individuals and can generate ideas about a problem within a limited time frame through the spontaneous contributions of participants. Reverse brainstorming offers a different perspective as it is similar to brainstorming, except criticism is allowed. It is based on finding fault by asking in how many ways an idea can fail. The focus is on the negative aspects of a product, service, or idea. One must be careful to maintain group's morale though. Reverse brainstorming can be used prior to other forms of creative techniques to stimulate innovative thinking and involves the identification of everything wrong with an idea. It is usually worthwhile since is easier for people to be critical about an idea instead of coming up with a new one.

    Brainwriting is a form of written brainstorming and gives participants more time to think than brainstorming. It is silent and each group member writes down three ideas within five minutes. A form is passed around to all participants while a leader monitors time intervals and can even modify them. The Gordon method is another method of creative problem solving and begins with group members not knowing the exact nature of a problem. This ensures that a solution is not clouded by preconceived ideas and behavioral problems. A general concept associated with the problem is mentioned and the group then expresses a number of ideas. A concept is then developed and related concepts are developed. Finally, the actual problem is revealed.

    The checklist method involves the development of a new idea through a list of related issues or suggestions. The following questions demonstrate how the checklist method is used:

    ii.Put to other uses? New ways to use as-is?

    iii.Adapt? What else like this? What could I copy

    iv.Modify? New twist? Change meaning, color, form, shape?

    v.Magnify? What to add?

    vi.Minify? What substitute? Smaller?

    vii.Substitute? What else instead? Other material?

    viii.Rearrange? Other pattern?

    ix.Reverse?

    x.Combine? Blend?

    Free association is another form of creative problem solving and is one of the simplest and yet most most effective methods. It is helpful in developing an entirely new slant to a problem. First, a word or phrase related to a problem is written down. Then other ones are written down and so on. Each new word attempts to add something new to the ongoing thought processes. This creates a chain of ideas ending with a new product idea.

    The product planning and development process is crucial to an entrepreneur's success. One must first establish evaluation criteria by assessing the market opportunity and size. One must evaluate current competing producers, prices, and marketing efforts. New idea should have synergy with existing management capabilities and marketing strategies. The proposed product or service idea should be able to be supported by and contribute to a company's financial well-being. One should evaluate the compatibility of a new product's production requirements with existing plant, machinery, and personnel. Entrepreneurs should be concerned with formally evaluating an idea throughout its evolution. The idea stage involves identifying new product or service ideas while eliminating impractical product or service ideas.

    One must determine the need for the new idea as well as its value to the company to ensure both prior to proceeding with the ideas. The need determination should focus on the type of need, its timing, the users involved with trying the product or service, the importance of controllable marketing variables, the overall market structure, and the characteristics of the market. In the concept stage, a new product should be developed further and refined through interaction with consumers. The refined idea is then tested to determine consumer acceptance. Features, price, and promotion should be evaluated for the concept being studied and any major competing products. The product development stage involves determining consumer reactions to the physical product. An entrepreneur can provide samples in this stage. The final stage of the development process consists of the test marketing stage, which provides actual sales results that indicate the acceptance level of consumers.

    E-commerce is a relatively new concept in the business world and should be used creatively. An entrepreneur must address additional specific issues due to continually-evolving technology. For instance, one must decide if he will run the internet operations of the business or outsource the task to another firm. A website is often created and must be aesthetically-pleasing and fully functional. Ninety percent of small businesses use websites and ease of use is important with websites. The website is a communication vehicle in which search capability and speed are equally important. A website should have a shopping cart, secure server connection, credit card payment processing, and a customer feedback feature. It should be customized for specific target market groups and should be compatible with various browsers.

    The tracking of customer information is vitally important when dealing with e-commerce. This is often accomplished via electronic databases. Doing so supports personal marketing and captures customer attention with customized one-to-one marketing. It is critically important to protect the privacy of individuals when keeping databases.

    When conducting e-commerce as an entrepreneurial company, one's products should be able to be delivered economically and conveniently. Products must be interesting to a large number of people and a company must be prepared to ship products out of its geographic location. Online operations must bring significant reductions in cost as compared to having a store.

    We now turn our attention to the generation of clothing ideas for Libya. We utilized brainwriting with a time limit of five minutes to come up with a new idea. We drafted an adjustable robe for women that can be rolled up and then attached with velcro to shorten it when desired to offer additional clothing and styling capabilities. We then used the checklist method and came up with the following:

    xi.Modify? New twist? Change meaning, color, form, shape?

    a) Can offer robe in multiple colors such as white, red, and blue

    xii.Substitute? What else instead? Other material?

    a) Can make robes out of breathable polyester / nylon material as used in athletic wear

    b) Allows for wicking away of sweat and moisture to keep clothing dry and light in weight

    We then used free association to come up with a list of related words:

    -xiii.cooling, light weight, windproof, light colors, reflective material xiv. End result is metallic-colored fabric that will reflect sunlight like aluminum foil

    We then applied product development stages to the new ideas to formulate a final product concept. We first established our evaluation criteria by assessing market opportunity and size. The population of Libya is 6,173,579, so this will serve as our potential market (Wikipedia, 2009). We then turned to the idea stage to identify new product ideas. These ideas included the following thought process:

    a) Can offer robe in multiple colors such as white, red, and blue

    b) Can make robes out of breathable polyester / nylon material as used in athletic wear

    c) Roll-up velcro to shorten robe for greater cooling and comfort

    d) metallic-colored fabric that will reflect sunlight like aluminum foil

    xv.Eliminate impractical product / service ideas in this stage

    a) Metallic-colored fabric will be eliminated

    b) Reflecting sun can create an oven effect on wearer

    c) Can actually make customer hotter and not cooler

    xvi.Determine the need for the new idea as well as its value to the company to ensure both prior to proceeding with ideas

    a) Multiple robe colors will appeal to different people

    b) Wicking-material robe will appeal to men more

    c) Roll-up robe will appeal to women more

    d) Can result in greater sales and market share

    e) Is beneficial to company to sell more robes while meeting individual needs of customers via mass customization

    We then moved on to the concept stage to further develop and refine our new product ideas through interaction with consumers. We plan on participating in trade shows to present our new ideas. We will display prototypes and obtain feedback from potential customers. Our refined ideas will then be tested to determine consumer acceptance. We will take consumer ideas into consideration and tweak prototypes accordingly. We will then consider the pricing and products of our competition and price our products accordingly to maintain a competitive edge. In the product development stage, we will determine consumers' reactions to the physical product by allowing customers to try our robes on at trade shows. We will then participate in the test marketing stage by proving actual sales results once our products enter the market.

    Alternatives for the use of e-commerce in conducting one of the product development stages for the actual commercialization of our final product idea can involve the creation of a company website that is easy to use. We will incorporate powerful search capabilities while ensuring that our site performs with acceptable speed. We will include a shopping cart, secure server connection, credit card payment, and customer feedback feature in our website. In addition, our website will be customized for specific target market groups and be compatible with various browsers. We will also track customer information by creating an electronic database that supports personal marketing. This will allow us to capture customers' attention with customized one-to-one marketing while protecting the privacy of individuals via strong database encryption. Incorporating online operations will bring significant reductions in cost as compared to having a store. This will allow us to pass savings on to customers via lower prices and greater value.

    Bibliography

    Hisrich, Robert D., Peters, Michael P., and Shepherd, Dean A. (2008). Entrepreneurship
    (7th ed.). Boston: McGraw-Hill Irwin.

    Wikipedia (2009). Libya. Retrieved July 23,2009 from http://en.wikipedia.org/wiki/Libya .

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    Source by Bobby Mobini

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  • Free Winning Mass Cash Tips

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    Massachusetts happens to be one of the most populated states in America despite of its size. Boston happens to be one of the most beautiful cities filled with rich history, culture, and considered as the ‘Cradle of Liberty.’ It is by far one of the homes of the biggest lotto players earning the name Mass Cash.

    Mass Cash is a 5/35 lotto game with a one hundred thousand-dollar jackpot. It may not be impressive for most, yet having a hundred grand can and will make anyone smile regardless. The probability in winning the cool hundred grand is 1 in 324,632, which can be translated as anyone’s game with a good chance of winning than even Powerball.

    As for tips, this odd-numbered game would require some careful planning and checking on past winning numbers. With a state that lives in history, it can be a great tool for winning the prize. Second and third place winners can pretty much get their money back.

    Starting with the odd-even tactic for Mass Cash would be a good choice to even the playing field of a 2/3, 3/2 combination. Checking on the past winning numbers (even dated as far back as 1955) can be a chore at times, yet the high probability of the numbers showing up again would be somewhere close to seventy percent.

    Using the High-Low combination on Mass Cash can be tricky at times yet still useful, regardless of which side the middlemost number should go would sometimes be the deciding factor on getting a proper combination. A quick way in doing so is to avoid integers, meaning anything that has a multiple of 35 (five and seven respectively). The general rule of thumb from experienced lotto players and probably even some mathematicians would always be to expect the expected, not the other way around.

    Group matches are another great way in determining a proper combination, basing it on a set group/s that a player has established. This is where history can tell, which number can be used as a replacement for a potential cold number. Beware, though, as what may be considered as a cold number might turn up, yet the chances of it ending the losing streak would be rare.

    Talking about history, a repeat hit may occur at more than fifty percent at the time. Mass Cash has one of the longest lists of winning numbers that would sometimes repeat itself. With regards to these numbers, sometimes a combination of using a group number would be like playing poker if needed to change some cards.

    Playing Mass Cash is a lotto game that would mean that everyone’s a winner. From getting some of the money back to getting the one hundred thousand is to know and have a right mindset once the player lines up to the betting booth. Mass Cash is an ideal way on being a thousand dollars richer, and if given some thought on how to use the money would be beneficial. Just because the jackpot is small doesn’t mean it’s useless.

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    Source by Chris S Malcolm

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