Global Digital Store – Ebooks and Softwares

Tag: marketing

  • The Renegade Network Marketer Review – Is It Worth?

    [ad_1]

    From what I’ve I noticed so far, all the big names in network marketing and internet marketing, after years of experience, of failed attempts, frustrations and lessons learned have found the formula for online success. Years of work have been rewarded with many, many millions of dollars, but also with recognition as an experts in the field.

    Thus, people like Jonathan Budd, Ann Sieg and Mike Dillard have created their own systems that put their business on autopilot. Among these, I found one that caught my attention and I tried it myself..It is Ann Sieg’s system, The Renegade Network Marketer.

    First of all, what is the Renegade Network Marketer?

    Well, this system is a big win for the MLM industry, as a result of several years of efforts, failures and tries. Ann Sieg has managed to create something that totally changes your perspective on network marketing.

    The Renegade Network Marketer e-book you undermine all your beliefs about how we should think and recruit new people in a MLM business. Ann Sieg explains in her book all the mistakes that 97% of the network marketers do and introduces a new concept: Atraction Marketing.

    What does this mean? Instead of running after people and trying to convince them to join “your unique business opportunity”, you better attract people to you. Now,you don’t jump on every prospect you find,you go to a well-defined categories of people who are already interested in what you have to offer. Actually you give them what they want!

    Very important, this e-book explains you how to use the huge power of the Internet to build your business and especially how to build yourself an image of an expert in the field. So, it is more important to promote yourself, to appear as someone who offers solutions and then to sell.

    Once you bought the eBook you get life acces to The Renegade System.

    This system is very effective and very useful, especially for beginners in online marketing, because it contains many marketing strategies very well explained: articles, banners, blogging, social networking, email etc.. With these strategies you learn how to to generate traffic to your blog or website and then turn it into sales and money.

    And the most interesting part of this system is that it offers you the opportunity to promote further the ebook, but also to join as an affiliate in other auxiliary programs useful for online marketing. So you can have multiple sources of income at the same time.

    The system also includes some very important bonus: the book “7 great lies in Network Marketing” and a free report Virology. 7 major lies in Network Marketing tells all the truth about MLM, things that don’t work and that you bring you only failure and frustration but also the solutions to these problems.

    I personally think that the investment I made, buying this system, it’s well worth because of all these valuable resources that teach you how to build your network marketing business from zero and how to develop yourself as an expert in online marketing.

    But I must say that all these materials, the system and all the trainings in the world will not help you if you don’t act!

    The experience of an internet marketer could be summarized in this scheme:

    EDUCATION- MASSIVE ACTION- PERSEVERANCE = RESULTS

    [ad_2]

    Source by Dascalul Radu

    Views: 0

  • Creativity and Entrepreneurship

    [ad_1]

    We will commence our assignment with a discussion of sources of new ideas. We will then examine methods of generating ideas, creative problem solving, the product planning and development process, and then e-commerce. We will then generate several new ideas using brain writing, the checklist method, and free association. We will apply the product development stage to our new ideas and end our discussion with two alternatives to e-commerce.

    Sources of new ideas include consumers, existing products and services, distribution channels and even the Federal Government (Hisrich, 2008). The files of the patent office are full of new ideas and new product ideas can form as a result of government regulations. Research and development is the largest source of new ideas and can occur in a formal lab or in a garage or basement.

    Many methods can be use to generate new ideas. In focus groups, a moderator leads a group of people through open, in-depth discussions. These groups generally consist of eight to fourteen participants. They are stimulated by comments from other group members in creatively conceptualizing and developing a new product idea to fill a market need. Focus groups are also an excellent way to screen ideas and concepts. Problem inventory analysis is another great method of generating new ideas. It uses individuals in a manner that is similar to that of focus groups. Consumers are provided with a list of problems in a general product category and are then asked to identify and discuss products in this category that have the particular problem. This method should be used primarily to identify product ideas for further evaluation.

    Creative problem solving takes the generation of new ideas to a higher level. Brainstorming allows people to be stimulated to greater creativity by meeting with others and participating in organized group experiences. Rules include the following:

    a) Criticism not allowed

    b) Freewheeling is encouraged

    c) Quantity of ideas is desired

    d) Encourage combinations and improvements of ideas

    Brainstorming should be fun and not contain any domination or inhibition of discussion. It is highly effective in groups of six to twelve individuals and can generate ideas about a problem within a limited time frame through the spontaneous contributions of participants. Reverse brainstorming offers a different perspective as it is similar to brainstorming, except criticism is allowed. It is based on finding fault by asking in how many ways an idea can fail. The focus is on the negative aspects of a product, service, or idea. One must be careful to maintain group's morale though. Reverse brainstorming can be used prior to other forms of creative techniques to stimulate innovative thinking and involves the identification of everything wrong with an idea. It is usually worthwhile since is easier for people to be critical about an idea instead of coming up with a new one.

    Brainwriting is a form of written brainstorming and gives participants more time to think than brainstorming. It is silent and each group member writes down three ideas within five minutes. A form is passed around to all participants while a leader monitors time intervals and can even modify them. The Gordon method is another method of creative problem solving and begins with group members not knowing the exact nature of a problem. This ensures that a solution is not clouded by preconceived ideas and behavioral problems. A general concept associated with the problem is mentioned and the group then expresses a number of ideas. A concept is then developed and related concepts are developed. Finally, the actual problem is revealed.

    The checklist method involves the development of a new idea through a list of related issues or suggestions. The following questions demonstrate how the checklist method is used:

    ii.Put to other uses? New ways to use as-is?

    iii.Adapt? What else like this? What could I copy

    iv.Modify? New twist? Change meaning, color, form, shape?

    v.Magnify? What to add?

    vi.Minify? What substitute? Smaller?

    vii.Substitute? What else instead? Other material?

    viii.Rearrange? Other pattern?

    ix.Reverse?

    x.Combine? Blend?

    Free association is another form of creative problem solving and is one of the simplest and yet most most effective methods. It is helpful in developing an entirely new slant to a problem. First, a word or phrase related to a problem is written down. Then other ones are written down and so on. Each new word attempts to add something new to the ongoing thought processes. This creates a chain of ideas ending with a new product idea.

    The product planning and development process is crucial to an entrepreneur's success. One must first establish evaluation criteria by assessing the market opportunity and size. One must evaluate current competing producers, prices, and marketing efforts. New idea should have synergy with existing management capabilities and marketing strategies. The proposed product or service idea should be able to be supported by and contribute to a company's financial well-being. One should evaluate the compatibility of a new product's production requirements with existing plant, machinery, and personnel. Entrepreneurs should be concerned with formally evaluating an idea throughout its evolution. The idea stage involves identifying new product or service ideas while eliminating impractical product or service ideas.

    One must determine the need for the new idea as well as its value to the company to ensure both prior to proceeding with the ideas. The need determination should focus on the type of need, its timing, the users involved with trying the product or service, the importance of controllable marketing variables, the overall market structure, and the characteristics of the market. In the concept stage, a new product should be developed further and refined through interaction with consumers. The refined idea is then tested to determine consumer acceptance. Features, price, and promotion should be evaluated for the concept being studied and any major competing products. The product development stage involves determining consumer reactions to the physical product. An entrepreneur can provide samples in this stage. The final stage of the development process consists of the test marketing stage, which provides actual sales results that indicate the acceptance level of consumers.

    E-commerce is a relatively new concept in the business world and should be used creatively. An entrepreneur must address additional specific issues due to continually-evolving technology. For instance, one must decide if he will run the internet operations of the business or outsource the task to another firm. A website is often created and must be aesthetically-pleasing and fully functional. Ninety percent of small businesses use websites and ease of use is important with websites. The website is a communication vehicle in which search capability and speed are equally important. A website should have a shopping cart, secure server connection, credit card payment processing, and a customer feedback feature. It should be customized for specific target market groups and should be compatible with various browsers.

    The tracking of customer information is vitally important when dealing with e-commerce. This is often accomplished via electronic databases. Doing so supports personal marketing and captures customer attention with customized one-to-one marketing. It is critically important to protect the privacy of individuals when keeping databases.

    When conducting e-commerce as an entrepreneurial company, one's products should be able to be delivered economically and conveniently. Products must be interesting to a large number of people and a company must be prepared to ship products out of its geographic location. Online operations must bring significant reductions in cost as compared to having a store.

    We now turn our attention to the generation of clothing ideas for Libya. We utilized brainwriting with a time limit of five minutes to come up with a new idea. We drafted an adjustable robe for women that can be rolled up and then attached with velcro to shorten it when desired to offer additional clothing and styling capabilities. We then used the checklist method and came up with the following:

    xi.Modify? New twist? Change meaning, color, form, shape?

    a) Can offer robe in multiple colors such as white, red, and blue

    xii.Substitute? What else instead? Other material?

    a) Can make robes out of breathable polyester / nylon material as used in athletic wear

    b) Allows for wicking away of sweat and moisture to keep clothing dry and light in weight

    We then used free association to come up with a list of related words:

    -xiii.cooling, light weight, windproof, light colors, reflective material xiv. End result is metallic-colored fabric that will reflect sunlight like aluminum foil

    We then applied product development stages to the new ideas to formulate a final product concept. We first established our evaluation criteria by assessing market opportunity and size. The population of Libya is 6,173,579, so this will serve as our potential market (Wikipedia, 2009). We then turned to the idea stage to identify new product ideas. These ideas included the following thought process:

    a) Can offer robe in multiple colors such as white, red, and blue

    b) Can make robes out of breathable polyester / nylon material as used in athletic wear

    c) Roll-up velcro to shorten robe for greater cooling and comfort

    d) metallic-colored fabric that will reflect sunlight like aluminum foil

    xv.Eliminate impractical product / service ideas in this stage

    a) Metallic-colored fabric will be eliminated

    b) Reflecting sun can create an oven effect on wearer

    c) Can actually make customer hotter and not cooler

    xvi.Determine the need for the new idea as well as its value to the company to ensure both prior to proceeding with ideas

    a) Multiple robe colors will appeal to different people

    b) Wicking-material robe will appeal to men more

    c) Roll-up robe will appeal to women more

    d) Can result in greater sales and market share

    e) Is beneficial to company to sell more robes while meeting individual needs of customers via mass customization

    We then moved on to the concept stage to further develop and refine our new product ideas through interaction with consumers. We plan on participating in trade shows to present our new ideas. We will display prototypes and obtain feedback from potential customers. Our refined ideas will then be tested to determine consumer acceptance. We will take consumer ideas into consideration and tweak prototypes accordingly. We will then consider the pricing and products of our competition and price our products accordingly to maintain a competitive edge. In the product development stage, we will determine consumers' reactions to the physical product by allowing customers to try our robes on at trade shows. We will then participate in the test marketing stage by proving actual sales results once our products enter the market.

    Alternatives for the use of e-commerce in conducting one of the product development stages for the actual commercialization of our final product idea can involve the creation of a company website that is easy to use. We will incorporate powerful search capabilities while ensuring that our site performs with acceptable speed. We will include a shopping cart, secure server connection, credit card payment, and customer feedback feature in our website. In addition, our website will be customized for specific target market groups and be compatible with various browsers. We will also track customer information by creating an electronic database that supports personal marketing. This will allow us to capture customers' attention with customized one-to-one marketing while protecting the privacy of individuals via strong database encryption. Incorporating online operations will bring significant reductions in cost as compared to having a store. This will allow us to pass savings on to customers via lower prices and greater value.

    Bibliography

    Hisrich, Robert D., Peters, Michael P., and Shepherd, Dean A. (2008). Entrepreneurship
    (7th ed.). Boston: McGraw-Hill Irwin.

    Wikipedia (2009). Libya. Retrieved July 23,2009 from http://en.wikipedia.org/wiki/Libya .

    [ad_2]

    Source by Bobby Mobini

    Views: 0

  • What Is Wealthy Affiliate?

    [ad_1]

    Wealthy Affiliate is an online community membership site founded in 2005 by two online marketers Carson and Kyle. It has become the number one community for creating and growing a successful online business.

    Wealthy Affiliate is a training website with a massive online community who engage with one another and offer help and support.

    Who Can Profit From Wealthy Affiliate University?

    Wealthy Affiliate (WA) makes the program available for everyone, including those who don’t have enough money to pay high prices for training or have a limited budget. WA offers instruction for people with different skill levels, from newbie’s up to experienced marketers.

    People Who Can Benefit From WA:

    Internet Marketers

    Local businesses and companies

    Online merchants

    Local marketers

    People that want to build their own website(s)

    People that want to sell their products online

    Retired people, looking for an extra income

    Individuals looking for a trusted hosting platform

    Students

    People who want to turn their hobby into an additional income

    Bloggers and website owners that want to improve their web sites

    Artist/Bands/Musicians Churches and Non-Profits.

    What Wealthy Affiliate Is Not?

    WA is not a “get rich quick” scheme. WA IS NOT AN MLM program and you do not need to build a massive down line to make money from the program. There isn’t a prerequisite to sell WA itself. You will not get rich overnight, unless you are a skilled marketer. The platform will teach you how to make money online.

    It will help you to build a solid online business that will endure for a long time, along with live support that you will need to soften the notion of doing it alone.

    How much does it cost to join Wealthy Affiliate?

    Wealthy Affiliate Starter Membership – Free.

    Premium Membership – $47 month or $359 yearly.

    If you upgrade to the premium membership within 7 days your first month access will only be $19.00

    Wealthy Affiliate General Overview

    There are several types of training that are available to members and it has everything from email marketing, list building, SEO, PPC marketing, article marketing, website development and technical training. The database has more than 300 teaching lessons and each month more resources are added.

    The training is attuned to suit every ones needs and includes:

    Video training

    Tutorial Training

    Classrooms on specific topics

    Question and Answers

    Live weekly training classes

    Task based Courses

    Participate in interactive discussions

    Why Do You Need WA?

    Affordability – Usually when people see all the upgrades or up-sells for different products or services, they automatically enter a negative mindset because they know that if they do not earn quickly, they will lose a huge sum of money. Most people start on a small budget and simply cannot afford to pay for expensive advertising or constant upgrades.

    Wealthy Affiliate has a free option and members can experiment with the program without any obligations, especially if they are not sure about the direction they want to take in the online marketplace. The premium membership is at a fixed rate and that gives members the freedom to work on a budget without having to be concerned about working harder just to upgrade to another level.

    All in one platform – To become successful online, we all need more services like hosting, a blog or website, content and various tools to run our businesses successfully. These services and tools can add up to a costly amount when you put it all together, and new as well as existing online entrepreneurs struggle immeasurably to keep up when they don’t earn from the internet quickly. Wealthy Affiliate has done a great job at adding the essential tools and services into one platform to get new marketers to get that critical head start.

    Website Builder and Hosting – WA allows you to use WordPress (WP) Express to build your own WP optimized blog and SiteRubix powers it. WordPress had become the most popular blogging platform with dozens of templates to choose from. You can choose to run the blog on a free siterubix.com domain or link it to your own. SiteRubix has a remarkable reputation and websites that are hosted on the service tend to do exceptionally well compared to other hosting companies.

    Coaching and Support – New online entrepreneurs are not able to get successful by themselves. If you have questions, they will get answered! The customer support is quick to respond and aids members with any issues that they might run into. Carson and Kyle are actively partaking along with members to answer questions personally. That alone shows the great amount of dedication they have when it comes to helping members.

    People who have absolutely no clue about earning an income online enter this marketplace on a daily basis and the World Wide Web has tons of “money-making” programs, products and tutorials that confuse new marketers badly enough and even cause a massive amount of people to fall into scams or empty promises.

    It has been proven that most successful online marketers had a mentor or support program that guided them into becoming successful. This is the best active community online and many methods to communicate are available like; a live chat box, questionnaire option, forum, active dashboard and micro blog communication.

    There is no negativity or judgmental behavior like we see in the public forums, only quality conversations. You will be able to network with like-minded marketers and meet countless people who will share ideas or support one another.

    Inspiration – Without motivation, it is hard to complete anything in life, not to mention starting up an online business. Wealthy Affiliate keep their learners motivated by setting up goals and then reward those who had met the goals by giving away something of value. For most people it is much easier to reach success when they have something to work towards that is worth the effort.

    Wealthy Affiliate will most certainly not make you rich and it will not make you successful. In the end the decision to take action will all be in your hands and no amount of training or support can replace free will. The law of sowing and reaping is how you will receive your harvest.

    What Is Wealthy Affiliate?

    Wealthy Affiliate is someone who unites with others of like-mindedness, on the terms of having and obtaining legitimate unlimited wealth.

    WA gives you all the building materials, but the rest will be up to you. Getting started is always the hardest part, but with the right motivation and positive attitude there is absolutely no reason to fail.

    [ad_2]

    Source by Jamie Clay

    Views: 0

  • 5 Rules For Successful Affiliate Marketing

    [ad_1]

    Online entrepreneurs like affiliate marketing due to the fact that you can make money selling other people’s products or services. You don’t need to create a product. Or a sales page. You don’t need to deal with online payment programs or organize product delivery. The product owner does all of that.

    Your job, as an affiliate marketer, is to send prospective customers to an offer. You then get paid a commission each time somebody buys through your affiliate link.

    Take a note of these 5 rules for successful affiliate marketing.

    1. Only Promote Products That You Believe In

    It’s so much easier telling people about products or services that you truly love and believe in. If you just market any old product or service to make a quick sale, your audience will start to see through you. Any product you choose to promote as an affiliate marketer should offer a solution to a problem that your audience has. When you believe and trust in a product, your enthusiasm will show through and you’ll be able to explain the benefits so much better.

    2. Build Your Own Website

    You don’t actually need a website of your own to start affiliate marketing. You can direct your prospects directly to a product sales page. But, when you have your own website it helps to establish you as an authority in your niche. A person who is a recognized authority doesn’t necessarily have to be a product creator. Your website can offer product reviews, information about your niche and helpful strategies and advice for your target audience.

    3. Develop A List Of Prospects

    Leading on from the point above, your website can be used to build a list of prospects. When you have a prospect’s email address, it gives you the opportunity to send them emails about other related products or services at some future date. Your website can have an email capture form on the homepage. Remember to offer something of value, like a report or eBook, in return their email address.

    4. Learn How To Drive Traffic To Your Website

    You want to push and pull as much traffic to your website as possible. If you don’t have traffic, you won’t have any customers. You can buy website traffic in the form of advertisements or you can generate free traffic by way of your website content being picked up by the search engines. The best strategy for successful affiliate marketing is to use a mixture of both free and paid traffic methods.

    5. Provide Value

    Affiliate marketing is not all about selling. That’s the job of the sales page that your affiliate links lead your audience to. Think of it as ‘telling’ rather than ‘selling’. As people become to trust you and the information you provide they will be more inclined to buy the products that you recommend.

    [ad_2]

    Source by Jon Allo

    Views: 0

  • Beginner’s Guide To Digital Marketing

    [ad_1]

    This is a short and sweet guide to the various types of digital marketing that exist today. You can use any of these ideas in your marketing right now. If you don’t do one of these types of marketing, consider adding it to your strategy.

    Content Marketing

    In many ways, everything involved with digital marketing focuses on content marketing. This involves creating content that engages, informs, encourages and converts your audience into buying your products and or services.

    Search Engine Marketing

    This consists of using both paid and unpaid content marketing to get people to visit your website or landing pages. You can use search terms within the content, as well as create ads with search terms for paid marketing that focuses on search terms.

    Social Media Marketing

    This involves using your social media platforms to promote content to your audience by asking people to share, by sharing great content, and by promoting via ads the content you’re trying to share.

    Search Engine Optimization

    SEO involves using the information provided by the search engines to optimize every page on your website, on your social media platforms, and on email platforms, in such a way that the search engines find you and send your information to their audience.

    Email Marketing

    Really a part of content marketing, building an email list is a great way to market to your audience in a captive way. You get them on your list, then you can market to them more directly and personally the items you want them to buy and use.

    Affiliate Marketing

    This is a great way to get more backlinks to your online real estate. An affiliate will share your information to make sales and a commission from those sales. Create an amazing program with graphics and content, make it cut-and-paste easy for affiliates to promote you, and it will be successful.

    Relationship Marketing

    Today, building online communities is very important to help you build relationships with your audience in the digital age. The days of hiding behind your computer are over. You’ll need to have live events, webinars, and lots of discussions with your community to engage with them.

    Pay Per Click

    Most online businesses today need to pay for some marketing. The best type is PPC (pay per click). This means you only pay when someone clicks your information. That way, you have more of a chance to get them to your landing pages, content, and products. You can remarket to them once they come to your website too.

    [ad_2]

    Source by Jon Allo

    Views: 0

  • How to Ignite the Fire of MLM Success by Giving Value

    [ad_1]

    Prospects want to walk away feeling warm and cozy at the end of their visit. You can ignite the fire of MLM success by providing extreme value in all your content. This is another way to boost your business success and another way to define your business model. In another article, some business models were discussed, such include providing wants, luxuries, need, and solutions. In each one there is a value, but not all hold adding value to the same level as this model. You can use this mode to separate yourself from the crowd.

    Breaking away from the crowd the easy way…

    Everything that you create has value to some degree. In this model, the value must be clear and far reaching beyond measure. This means erasing the fluff and focusing on guided steps for your prospects. This means digging deep into your experience and pulling out all the pains and joys within your soul. When you write an article, it should stay focused on providing insightful advice or facts that helps the reader to go to the next level. You can do this in editorial articles as well, especially if you talk about your experience in each problem area. Keep the fluff to the minimal, but do talk about your struggles, but don’t dramatize the experience. You will not win an Oscar for drama in your marketing material.

    To break away from the crowd and lead a vibrant industry your answers cannot be canned, they must be applicable to a given solution, even if you must discuss the pros and cons of your solution. Give the reader a desire to make up their minds without confusing them with side notes. Provide value that is relevant to the subject matter and tie it to similar material on the topic if applicable. This is how you become an expert and break away from the crowd. Prospects will seek out your advice on the given niche.

    Review and Clarify your value in your content

    As time progresses and you develop your skills and learn new ones. You can go back and review your content and re edit it to bring out the value for your prospects. Some content will expire and have no use. Other content may need a little remodeling to add life to it. It does help to create a checklist to use to measure the success of the given piece. Here is a small list to help you. The first thing to add the value of the message, rate it between one and five. Five being the best and one lowest. Does the material have the right level of value? Is it too fluffy or to off topic, again rate this between one and five. Did I use the right tone? Rate this question as well. Is the information outdated or is it cutting edge? You can use these quick questions to help revamp your older material. Happy marketing.

    [ad_2]

    Source by David L. Feinstein

    Views: 0

  • Multi Level Marketing System – Become The Hunted Instead Of The Hunter

    [ad_1]

    One of the few best multi level marketing system that’s making quite the buzz in the industry today is the idea of becoming the authority. Creating an image of being an expert, and expect people to follow you instead of you looking for them. This idea is known as attraction marketing, or more popularly branded as magnetic sponsoring. Your aim is to become a magnet, thus, you become the hunted and no longer the hunter.

    But how do you do this, and why is it so effective? The beauty of attraction marketing is all about saying the right words, and doing the right thing. It’s pulling people in instead of them running away from you. All it takes is for you to be creative enough and be highly motivated, because if you are and you can, you’ll be able to implement a variety of ways to generate leads even while you’re at sleep. Like how it is described: magnetic sponsoring is the total opposite of the traditional failed market method most marketers are still doing today. You have to stop forcing or pitching your sales on prospects who most of the time may have little or no interest at what you have to say. Rather, target those who actually need you, because that’s who’ll be following you and soon may even be converted as your downline in the future.

    How do you become the hunted? The answer is quite effortless, become an expert. Transform yourself into a brand. How do you do this? By sharing what you know. Your expertise is what will attract other like minded people to you. State the problem, and then solve it for them. In the end, you become their guru, and then from there on you can easily lead them to where you want them to go. And where they are going is where your sales or your target objective is. Whether to recruit, to distribute, or to retail, you can easily do this as long as they need you. As long as you give them what they need, they will come to you. It’s that easy.

    What’s best about this is you’ve probably gone through so many failures about network marketing yourself, so you most certainly have a lot to say. By simply sharing what you’ve gone through, the reviews of the products or software you’ve used is help enough. Those who are interested in what you have mentioned there would soon be piling up asking more and more inquiries about you, about other products, and so on. Then they’ll ask what else you know, what worked, and all that. Can you imagine the possibilities? Of what you can offer them besides the business you’re in? Once you’ve established an image, it’s all but a continuous flow of leads.

    In the end, you become the old you who longs to generate quality leads, but now has possible downline prospects. You owe it to yourself to want to learn more about the other strategies and guide involved in the attraction marketing MLM system, and what other stuff it has in stored for you. It’s all but a few steps more, and then you’ll be on your way to instant unlimited leads in no time.

    [ad_2]

    Source by Daegan Smith

    Views: 0

  • Is MLM Dead? Top 5 Reasons Multi-Level Marketing is on Its Way Out!

    [ad_1]

    What a simple question to answer. Right? Not a chance. How in the world can a sixty year old business model shrivel up and disappear? The truth of the matter is that Multi-Level Marketing or MLM has its place in society. The problem is, this model is totally antiquainted and just doesn’t deliver as promised. At the beginning, MLM was revolutionary and literally changed the face of business. Due to technology advances and computerization, the limitations that come along with the MLM structure and associated compensation plans, have MLM’s days numbered.

    What does this mean for the companies that have built there businesses around MLM? For now, it means that the the business consultants that are earning a substantial income will continue earning, less and less as their downlines shrink and are not replenished due to more sophisticated and much more lucrative comp plans. This has already begun and will pick up momentum as people get educated about the alternatives.

    So what are the limitations that have MLM begging for mercy? Lets look at the top five reasons that the extinction of Multi-Level Marketing is inevitable.

    1) Expiring Volume- Before computers, all sales had to be calculated and tracked by humans, which means that mistakes and errors occurred. The longer the errors were carried over, the more of an impact they would have as they compounded. This is the reason that volume expires at the end of every month and the counters start at zero again. Obviously computers have been available for at least 20 years, so why do these companies continue to have expiring volume? a better question is, why do new companies continue to use models that have expiring volume? The answer is that companies that predate personal computers can’t change without shortchanging their highest paid affiliates and newer companies that have volume that expires every month should never have started doing things this way. Either way, it makes it very difficult for average people to succeed this way.

    2) Horizontal Growth- In many cases the strategy that is employed is to start a new line of distribution with every business partner a leader “signs up”. In other words, you are creating a competitor out of all of your personally sponsored partners. Now they are not a competitor of yours of course but they are all competitors of each other and that creates a few problems. It is very difficult for most people to manage many organizations(most MLM’s suggest 6-15 or more organizations). It creates a sense of competition rather than team synergy. It separates people who should be in the same organizations one another.(family members, friends or co-workers). Lastly and probably most importantly, it splits the sales volume up between all of the “legs” which makes it much more difficult for your teammates to earn money.

    3) Organization built in “levels”- The major limitation of organizations built in levels is that no matter what happens or which business partners thrive, the leader is only able to get credit for so many levels of growth. What this means is that if and when any “leg” grows below the level in which the leader is given credit, there is a much less motivation of the leader to train that leg in depth. The biggest problem however is that often times it takes people leading to people leading to people in order for a new leader to emerge. I that process happens at a level below what the MLM’s compensation plan will pay on, the leader is just plain out of luck. Wow, imagine working day after day, week after week and month after month training a leg or team. The training pays off, growth happens and it is very exciting. As is supposed to occur, people lead to people and a superstar is brought into the team. It just so happens that the superstar is one level below what you are paid on and your just out of luck. THAT SU__KS!!!!!!!!

    4) Commission structured in percentages- All the limitations with levels discussed above are still an issue. The problems are compounded when the commissions or payments are calculated using percentages based on levels. As the level increases the percentage paid generally decreases. This reinforces the competition of teams and teammates and also puts the leader in the position where recruiting must continue in order to get large pay increases. If the leaders are concentrating on prospecting and recruiting new partners for themselves, how much time do they have for educating their downline? Not much and even if there was the time, how much motivation does a leader have to train partners that he is paid very small percentages on.

    5) Sign up game- Because of the structure of MLM’s and the philosophy of business plans, most of the emphasis is put on recruiting new partners and not on moving products or services to the end consumer. This limits the amount of volume that each partner produces. The focus of Multi-Level Marketing is to get anyone who can fog a mirror “signed up” and worry about whether they are qualified later. This aids in the high level of attrition and fallout that occurs in MLM. Attrition is is the other major factor that leads to limited commissions and the discouragement that is so common when talking with ex Multi-Level Marketers.

    The forgone conclusion with most MLM companies compensation plans is that because of the limitations noted above, expiring volume, horizontal growth, building in levels, paying in percentages and the sign up game mentality, they are just not designed for the “average” person to succeed. The business models are designed around what the company wants or expects from their distributors and not what can realistically be expected.

    At the end of the day, the vast Majority of people (approx 95-98%) that start a Multi-Level Marketing business never make a penny. Sure, they may earn a few two digit or three digit checks but for most it never amounts to even close to what has been invested. Thankfully we are not stuck in the 50’s or 60’s and there are new and improved compensation systems that do away with all of the drawbacks of MLM and truly give ordinary people who have some level of motivation and determination a real opportunity to set themselves free.

    [ad_2]

    Source by Chris Olejniczak

    Views: 0

  • How to Make Money As a Reflexologist

    [ad_1]

    Being a reflexologist is one of the top five career choices in the field of holistic health. The trend shows that more and more people are turning toward holistic practices to enhance traditional medical therapies. Being a reflexologist also allows the practitioner to create a flexible schedule in many circumstances.

    If you have thought about a career in reflexology, it is time to start getting more information. The first thing you should do is contact the local reflexology association in your area. One such website is for the American Reflexology Certification Board. Although, certification is not required in the United States, for professional reasons, you should be certified if it is available.

    At the website, you will want to find answers to several things. You can look for schools certified to teach reflexology, licensing and certification requirements, and any other information you think would be helpful to you.

    Going to school to become a reflexologist is a requirement in most places, even if you don’t need to be licensed or certified after graduating. Classes range in duration from six months to one year or more. The class usually is at least 100 hours in classroom time and at least 300 hours practical time. Depending on your location, requirements may vary.

    You should look for a reflexologist program that focuses on more than the feet and hands. Look for a school that discusses health, nutrition, biology, chemistry, physiology, anatomy, ethics and professionalism. Finding a school that also explains the business side of being a reflexologist is a plus.

    You may want to consider a school that also offers a massage therapist program. Even if you don’t do it now, becoming a massage therapist can add to your income potential and increase your marketability. You may decide to wait to take these classes later, since they are more intense and licensing is a requirement in many areas.

    As a reflexologist, you will be working with a client’s feet and hands for 45 minutes to one hour in a normal session. You should be able to talk with the client before, during and after the session. It is your job as a reflexologist to calm and relax the client while being a good listener.

    Once you are in the final stages of the reflexologist program, you should start working on marketing your services. From your practical experience, you may have a small client base, but you need a large client base that will continue to grow. You should decide if you want to go to your clients or have them come to you. If they come to you, consider renting space or partnering with a chiropractor, doctor’s office, podiatrist, or holistic health center.

    You may also want to check local gyms and spas as well. They may allow you to offer your reflexologist services through the business or they may hire you full time. It is just a matter of going to these different places and selling yourself and your services.

    If you decide to go to your clients, you will want to partner with doctors, holistic practitioners, chiropractors, and gyms. They may refer clients to you to enhance the therapies their patients are currently receiving.

    Once you know how you are going to work, you need to decide on the cost of your reflexology services. Some places will dictate the fees you can charge, and others will not. You will need to contact local reflexologists, and ask them about the services they offer and fees associated with the services. This information will give you a basis to work from when developing your own pricing system.

    You should check reflexologist web sites routinely and subscribe to industry magazines. This will keep you up on new trends, tips, and techniques in reflexology. You may also look at continuing education class at your local community college.

    Since you may with working with clients in a medical setting, the client may think you are a medical doctor. If this should happened, just gently remind the patient that you are not a doctor, but a trained, certified (when applicable), professional reflexologist.

    The only other real problem you could face would be if you feel the client is unclean or the client’s feet and/or hands have sores, fungus or other diseases. Never feel that you have to accept everyone who contacts you as a client. You need to protect the clients you already have, and that may mean refusing service to others. Let them know they have a problem and should seek medical attention. Tell them to return to you when the problem has been corrected and then you will take them as a client.

    If you are still interested in becoming a reflexologist, contact the local reflexology association, get more information, and get started.

    [ad_2]

    Source by Randy Wilson

    Views: 0

  • Social Media Trends Every Digital Marketer Should Know About

    [ad_1]

    Social media trends are constantly changing and consumers are always eager to be a part of the interactive campaigns with their fluid use of devices, channels, and screens, and they expect that their experiences should be seamless, engaging, and entertaining. As consumers adapt, digital marketers have to be flexible and savvy about how to break through into their ever-changing behaviors, to make an impact, resonate, and inspire, to get their attention.

    The focus is on innovative execution, smart content and mobile awareness. These trends in today’s social media should likewise inspire digital marketers to take their cross-channel marketing to new levels.

    Some brands are now using blog content to sell consumer products. Others are using mobile apps to engage their mobile audience. Smart digital marketers should be quick to embrace the ever-changing rules of search engine optimization, social media and online marketing with creative innovation as well with designs to engage consumers. Some notable trends in digital marketing seen to resonate and inspire consumers are in key areas that have to do with the following:

    · Product context: because today’s consumers care more about how a product can have a positive impact on their daily lives-the benefits of a product is what digital marketing should be selling.

    · Guided creativity: consumers like to explore and engage with content without the scrolling on mobile devices-it’s such great idea in terms of using smaller screen design elements, easy to draw the consumers’ attention.

    · Idea-based ecosystems: social media have become giant selfies and a business can now showcase its identity, and it’s a win when a company can tie its brand to the identity of the consumer.

    · Content curation and aggregation: the information overload in today’s online environment underscores the need for relevant information such that when a business becomes the go-to-source for relevant information on a specific need, consumers will seek out.

    · 4-screen revolution: being able to interact with consumers on the multiple devices they use today-TV, mobile phone, laptop and tablet-a great way of coping with the ever shrinking attention spans of consumers.

    · Video messaging campaigns: video campaigns are becoming relevant in digital marketing to promote a brand and they appeal to the interest of consumers.

    · Decoding digital signals: the importance of using analytics is a great way to understand consumers and how best to reach them. Mobile usage has increased significantly in today’s social trends as such the smart digital marketer should ensure the company’s website is optimized for mobile phones to capture traffic that goes through mobile devices.

    · Social ad targeting: messaging apps like SnapChat is great for social media ad targeting. Smart brands could stage fleeting sales via a SnapChat-when opened up, the target has few seconds of messaging and it’s a catcher.

    Effective digital marketing is developing conversations with consumers that keep them engaged to ensure a brand is better than the alternative. Consumers keep raising the bar on what they expect from businesses and digital marketers have to work even harder to meet those expectations.

    [ad_2]

    Source by Kenday S Kamara

    Views: 0