Global Digital Store – Ebooks and Softwares

Tag: marketing

  • Honest Riches 3 – Wow

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    I had purchased Honest Riches 2 by Holly Mann a few years ago and was extremely satisfied with the content. The knowledge I received from it was so valuable. That when I heard about Honest Riches 3 I did not hesitate in getting my copy.

    Honest Riches is 3 is 10 books in one. They are all neatly organized and Holly does a great job at presenting the information in an easy to understand format. Even technical information such as Search engine optimization is easy to follow. That’s not to say you may have to read it more than once. But I am no longer afraid of that word and neither should you.

    SEO in not the only subject it covers. Honest Riches basically gives you a walk through on how to profit online in any category or niche starting from scratch. Holly Mann lays it all from beginning to end.

    – Planning and organization

    – How to profit with or without a website

    – Affiliate Marketing, SEO, product creation

    – Advertising methods, and step by step instructions

    as well as her own personal resources

    I have paid hundreds more in other places and barely got half of what Honest Riches covers.

    The book seems to go under the radar a little because of the lack of hype. But it will stand up against

    anything else out there.

    If you are a beginner marketer or have not been able to earn much online. This is a must tool to have

    It won’t be the only one you’ll need. But certainly one of the main ones.

    If you have been dabbling with internet marketing for a while. This is information that will definitely sharpen your skills.

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    Source by Giovanny De Jesus

    Views: 0

  • How to Make Money Online: A Beginners Guide to Earn From Home

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    How To Make Money Online

    Making money online is NOT EASY at all. But it’s NOT THAT DIFFICULT too, if you are following a proper path. Without these following three things making money online will always remain a dream for you:-

    • Hard work
    • Perseverance
    • Patience

    If you think you have got the above mentioned three things, then let’s jump right into the topic.

    Below are some of the most authentic and legit ways to make money online

    Freelancing

    What is Freelancing?

    If you are into making money online, you must have heard the term Freelancing. But what does it really mean? Freelancing means working on a contract basis rather than on a regular basis for a company or organization and getting paid for hour of work, days of work or per project.

    YouTube

    Now a day You-tube is booming like anything. More and more people are coming to YouTube to find a solution to their problem, to learn something new and to entertain themselves. With this increasing popularity YouTube is also becoming a money making machine for content creators. Yes! In case you don’t know you can earn a decent amount of money by creating YouTube videos. Although YouTube videos don’t pay by themselves, you can make money by placing Google AdSense ads on your videos (of course there are other ways to make money on YouTube but for now we will stick to Google AdSense). The more views and clicks your ads get the more money you will make.

    Blogging

    Blogging basically means writing posts on any niches on the internet, which are updated frequently. You can write on different niches which include but not limited to personal journals, News, Technology, Health and Fitness, Gaming, Parenting or any other topic you are interested in.

    Affiliate Marketing

    These days almost every product is available online, whether it is as small as a needle or as big as a car, everything is available online. And people are inclining more and more towards buying products from online stores may be because of the easy accessibility of products and convenient home delivery system.

    These online stores need to advertise their products in some way and affiliate marketing is one of the many ways they promote their products. So affiliate marketing is a form of advertisement in which the affiliate (in this case you) promotes the products from different online store in his/her blog or website through a unique link (generally referred as affiliate link). The affiliate gets a commission when someone buys a product through that link then (generally some percentage of the price of the purchased product).

    Almost every big online store has an affiliate program which you can join to promote their products in your website and get a commission in return if someone buys from your affiliate link.

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    Source by Manas Ranjan Meher

    Views: 0

  • The Number One Way To Cure Acne Completely

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    There is only one way to cure your acne completely. Medication won’t work. Drugs won’t work. Over-the-counter products won’t work. Home remedies won’t work. They will only work on the symptom of your acne, not the real cause. Thus, even though they seem to work at first, it will only be a temporary result. And guess what? You need permanent result, not temporary.

    So, if you want to clear your acne completely (I mean, completely, not partially or just temporary effect), there is only one way to do it. The only way to cure your acne completely is to eliminate the root cause of your acne. You are not going to work with the symptom of your acne. But, you will work with the root cause, the source of all this ugly mess that you call acne. And there is only one effective method to cure your acne from the root cause of it: The Holistic Method.

    Basically the holistic method is divided into 4 main elements:

    1. The Right Understanding

    It is important to understand fully about your acne. Your acne is a condition that is caused by toxic accumulation within your body. It means that since the cause is within your body, then no matter how hard you work to destroy the symptom through external skin treatment methods, they won’t work to cure your acne permanently. Why? That’s because you are not eliminating the cause. If you keep the cause within your body, sooner or later new acne will appear on your skin, and once it appears, it will be worse than before. So, the right understanding needs to be obtained in order for you to be able to work to cure your acne condition in the right way.

    Note: This is not the only information that you need to learn. There are many myths about acne that you need to debunk as well.

    2. The Right Mindset

    Approaching acne with the wrong mindset will only bring you deeper into depression. For instance, if you think that you can’t cure your acne because you already suffered it for many years, it will not help you to cure your acne at all. In fact, your mindset will make you to become more and more stubborn in denying the possibility that you can cure your acne, no matter how bad it seems to be. Having the right mindset will help you to build the strong foundation for your acne healing process.

    Note: Holistic method will seek to balance your mind, body, and spirit at the same time. So, it’s not just a treatment for your body.

    3. The Right Dietary Habit

    “You are what you eat.” Have you ever heard about this saying? That’s true, because what you eat will build your whole body structure. Remember that all your body organs, including your skin, are built with substances that are obtained from your foods. Thus, your foods play an important role in curing your acne. It is a lie to believe that diet and acne don’t have any connection at all. It’s just a marketing gimmick to make you want to buy some over-the-counter products or some other miracle drugs that promise you instant clear skin.

    Note: Holistic method will provide you the most effective dietary plan that will allow you to cure your acne in the most effective way and in the shortest amount of time.

    4. The Right External Treatment

    Just because acne is caused by the substance within your body, doesn’t mean that you should neglect your external skin treatment. It is also very important to treat your skin from the outside. However, the holistic method will usually focus on using only natural products (usually from plants) in order to do it. External treatment alone will not cure your acne, but combined with the other three aspects, this will be a great way to boost your healing process, as well as prevent your acne from coming back to your skin again.

    Note: Most people rely only on external treatment. That’s why they only see temporary result or no result at all. The right way to use external treatment is to combine it with the other treatments (mind, body, and spirit) as well.

    So, that’s it. You already know about the best way to cure acne completely. Let me repeat it: The Holistic Method. The only hope for you, who are suffering from bad and severe acne condition right now, is to cure your acne holistically. This is the only way to be completely free from your acne condition, once and for all.

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    Source by Riz J. Natalie

    Views: 0

  • Understanding WineShop At Home: Can You Really Make Money With WineShop At Home?

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    WineShop At Home began in 1995 and offers a large variety of wine and wine related products in addition to a business or income opportunity for those that would like to make an income stream marketing their company or products. However, can you really make money with WineShop? To answer this question, we will take a look at their compensation plan. I will also explain the products and give specific explanations of a few of them while also going over the cost it’s going to take to actually join the company itself and start making money all from home, if possible.

    The Thing:

    You guessed it, wine! Other than wine, they also offered wine related products and gifts. Categories of items offered by WineShop At Home are Wine Related Accessories, Gifts, Specials, Stemware, Personalized Wines, and of course, Wines. I will give a brief explanation of a few of the products offered by the company below.

    1. Adagio 2014 Sonoma Country Pinot Gris – You can get a bottle of this wine for $24.00 and flavors in the bottle consist of Mango, Pineapple, Grapefruit, Meyer Lemon, and Bergamot.
    2. Wine Country Chefs Apron – This apron is also $24.00 and is listed in the gift category. It comes in black and with the WineShop At Home Logo in addition to the slogan “Bringing The Wine Country To You” printed on the front.
    3. Artisan 5 Star “Sparkler Stem” – This is a set of 4 and cost $69.95 and is in the Stemware category. It is designed to develop persistent bubbles and forms a crown at the surface.

    The Opportunity:

    If you become involved with this company, you will be given the title “Wine Consultant”. Now is time for the big question! Can you really make money with WineShop At Home? In order to answer this, as mentioned before, we must take a look at their compensation plan. For this company, their compensation plan is pretty basic so let’s go ahead and get the ball rolling.

    1. Personal Commissions – As a wine consultant you will be able to earn a Base Commission of 20% and will be eligible to earn bonuses up to 35%.
    2. Team Commissions – As for most network marketing companies, you can build a team to leverage even more income. You can earn up to 44% commission from your teams generated sales and will be eligible to earn cash bonuses up to $3,500.

    To Conclude, Yes, You Can Make Money With WineShop At Home!

    The Cost:

    Yes, there is a cost! It’s important to remember, if you get involved or affiliated with this company you are opening up your own business! All businesses require some type of start-up fee. However, in the industry of Network Marketing, Affiliated Marketing, Multi-Level Marketing, or whichever name you decide you enjoy more, it is generally much more affordable than starting a traditional company in which can range from $5,000 to $10,000 easily.

    If you want to get involved with WineShop At Home, you must purchase one of the three kits offered!

    1. Mini Kit – $79.00. This kit includes a Wine Tasting Guide, Wine Tasting Training DVD, WineShop At Home Corkscrew, 3 Posi-Pours, 5 Host Planners, 10 Interest Forms, 5 Host A Wine Tasting Brochures, and a Guest Wine Tasting Tablet.
    2. Starter Kit – $149.00. This kit includes a WineShop At Home Logo Messenger Bag, 2 Bottles of Wine Club Select, A Wine Tasting Guide, A Wine Tasting Training DVD, WineShop At Home Corkscrew, 10 Order Boards, 3 Posi-Pours, 10 Interest Forms, 5 Host Planners, 5 Opportunity Brochures, and a Guest Wine Tasting Tablet.
    3. Premium Kit – $299.00. This kit includes an Insulated 6-bottle Wine Carrier Bag, A Launch Tasting Sampler, 4 Bottles of Wine Club Elite, Personalized Wine Sampler, WineShop At Home Apron, Wine Tasting Guide, Wine Tasting Training DVD, WineShop At Home Corkscrew, Wine Away, 15 Order Boards, 6 Posi-Pours, 20 Interest Forms, 10 Host Planners, Host Postcard Invitations, 10 Opportunity Brochures, and a Guest Wine Tasting Table.

    Final Thoughts:

    I’m not a big drinker. Matter of fact, I don’t drink expect maybe once a year. However, I would still consider marketing their products just for fun. I know a ton of people enjoy drinking, alcohol, and more specifically, wine! Therefore, I believe this company has a Massive Market! A massive market is very important to look for before joining any company like this and if it doesn’t have a massive market you will likely become frustrated before making any actual money!

    The opportunity affiliated with the company is honestly pretty weak. They only offer two different payouts. I was unable to find any referral bonuses, any leadership bonuses, any Match-Up Bonuses, etc. This company started in 1995 and it doesn’t seem they have expanded their compensation plan very much which is a problem. I like companies and feel secure and motivated about companies that constantly expand. This does not seem like a constantly expanding company, at least in terms of their compensation plan. You can definitely make money with WineShop At Home but how much depends solely on two different payout systems.

    The cost is nice. I like the fact that they have 3 different ways to begin. The price can be either expensive or inexpensive depending on your budget and what kind of business builder you are. In comparison, a traditional company has a much higher start-up fee regardless of which kit you choose from WineShop At Home. Additionally, in terms of Network Marketing the cost is also quite affordable and you are able to get a good amount of items with each kit.

    *Dustin Hale is NOT affiliated with WineShop At Home or their business/income opportunity

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    Source by Dustin Hale

    Views: 0

  • How To Sell More Affiliate Products As A Blogger

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    As a blogger, if you are selling affiliate products in a bid to maximize your passive income potential, there may be several things that you could be doing to improve it even more.

    Selling affiliate products allows you to put the links on your blog and receive commission whenever somebody buys that products or other products through clicking the link on your site.

    Here are some of the ways you can sell more affiliate products as a blogger.

    Make It Personal

    It has been statistically proven that people are much more likely to buy (or avoid) something after reading a personal review. With that in mind, rather than just posting some objective comments about the products you are promoting as an affiliate buy them and try it out for yourself.

    You can then write about what you liked and didn’t like, and people who follow your blog religiously will really value your thoughts. You could even contact the seller and come to an agreement regarding free trial products for you to review on your blog.

    Write About Other Things

    If everything you ever write is centered around a product and why other people should buy it, you will struggle to make much money through affiliate marketing.

    People want to read something that sounds genuine, so only review and promote the products that you really believe in. Your blog will stand out and sound more real, and you’ll be able to benefit from quality buyers and readers.

    Give Things Away

    This can vary depending on what your blog is about, but you can give away free guides, tutorials, checklists, newsletters, magazines, or even physical goods sent out in the post. By giving free things away on your blog as well as promoting or reviewing the pricey items for sale, your readers will come to regard your blog as something fun and exciting, rather than just a platform for trying to get commission from them.

    Offer Something Extra

    If you really want people to buy the item through your blog rather than through the website of another affiliate marketer, you’ll need to offer something extra. People will buy without hesitation if they feel like they’re getting a really good deal. This could be your own personal guide to using the item, or it could be a small extra that you like to use with it and will send out to all buyers separately.

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    Source by Jon Allo

    Views: 0

  • e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

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    What is e-Marketing?

    e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90’s.

    The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).

    There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.

    e-Marketing Strategy

    The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing – the well-known 4 P’s (Product – Price – Promotion – Positioning) that form the classic Marketing mix. Add the extra 3 P’s (People – Processes – Proof) and you got the whole extended Marketing mix.

    Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P’s) is built around the concept of “transactional” and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.

    These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P’s) and upon each other.

    1. Personalization

    The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.

    For example, a cookie strategically placed on the website visitor’s computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer’s experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.

    Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.

    2. Privacy

    Privacy is an element of the mix very much connected to the previous one – personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.

    This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.

    Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.

    3. Customer Service

    Customer service is one of the necessary and required activities among the support functions needed in transactional situations.

    We will connect the apparition of the customer service processes to the inclusion of the “time” parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.

    For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.

    As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P’s, hence its moderating character.

    4. Community

    We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a “community” and we will soon see why it is of absolute importance to participate, to be part of a community.

    The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.

    The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) – therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.

    Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.

    5. Site

    We have seen and agreed that e-Marketing interactions take place on a digital media – the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place – a digital location for digital interactions.

    Such a location is what we call a “site”, which is the most widespread name for it. It is now the time to mention that the “website” is merely a form of a “site” and should not be mistaken or seen as synonyms. The “site” can take other forms too, such as a Palm Pilot or any other handheld device, for example.

    This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing – it is then a moderating function.

    6. Security

    The “security” function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.

    What we need to keep in mind as marketers are the following two issues on security:

    – security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;

    – security of data collected and stored, about our customers and visitors.

    A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company’s IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.

    7. Sales Promotion

    At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.

    This function counts on the marketer’s ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.

    On the other hand, the marketer needs to continuously keep up with the latest internet technologies and applications so that he can fully exploit them.

    To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.

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    Source by Otilia Otlacan

    Views: 0

  • A Multi Level Marketing Opportunity Survival Kit

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    What separates the good from the great? Why is it I’m being told to work from the inside, to work on my mindset in order to effectively run a business working from home?

    Taking actions on a daily basis and getting things done helps move your business forward and some simple techniques and tools help in this. But doing and being busy is still not enough. You need to display leadership qualities and it’s these qualities that affect you as an entrepreneur.

    For an entrepreneur, the business is an extension of themselves. They make a living and conduct business whilst simultaneously pursuing a passion hence get results through inspiration.

    A business owner is generally detached emotionally from a lot of the things that defines the values and beliefs of the business or company.

    Do you see the difference between a business owner and an entrepreneur? It is important to recognise this as affects the way you conduct your business, how you achieve results and how you come across as a person.

    As an entrepreneur, if the business is an extension of yourself then you must know why you do what you do? It’s difficult to separate the business from yourself. Your business is your passion and life.

    Every entrepreneur has uniqueness within and it’s this uniqueness, enhanced by passion that connects with people to get results. This also helps define your brand.

    Find why you do what you do, your sense of purpose, reveal the little gift that makes you unique, apply passion and you can build a business from scratch as an extension of yourself. You just then need to figure out the what and the how.

    It will be impossible for you to fail if you follow these principles. Do what you want, when you want. It has nothing to do with money.

    Do you ever feel and think you can achieve something more fulfilling? Look at your business and how this is defined?

    Don’t look at yourself as a sales person or marketer. Yes this might be the business you’re in, but this is not what defines you.

    If someone was to ask you these questions, ‘Why do you do what you do? What is your business?’ What would you say? How would you respond? If the answers do not roll off the tip of your tongue regarding your business, your company mission statement and the core values then this is grounds for an immediate dismissal.

    Huge corporations abide by their mission statement. Some businesses are so big and so far reaching, have so many employees around the world, yet they are still able to follow the same set of rules.

    What is your personal mission statement? If you can’t figure this out then you are no different to the 95% of people. Get it right from the beginning. Statistics don’t come into successful companies.

    You may ask whether you can be successful! If in the sales and marketing business then you may be looking to make the sale by talking about the features and benefits of your product. You go out to do what ever it takes to make that sale and at times you may sound desperate. You may even start to use manipulation on some vulnerable people. You are in fact doing a lot of telling!

    If you changed your mindset to inspire to make the sale, then not only are you showing leadership qualities, but you are empowering. Once you start empowering you begin to run your business as an extension of yourself – an entrepreneur.

    Being an entrepreneur is not for everyone. There are so many people who are looking for a quick buck. What is being articulated here is a long term journey and probably the hardest thing you will ever do. You will soon come to realise that it is so much easier and fun being a leader than a sales person. Plant the seed and walk away through inspiring. If interested, your prospect will come back because you have made a connection by being ‘you’. We have all been there. You may have purchased a car at a sales room not because of the benefits and features, but because of the connection the sales person made with you.

    Leaders don’t lead because people are following them. People follow because you are a leader, because you are inspiring!

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    Source by Gary Bernard Oakes

    Views: 0

  • Multi Level, Affiliate, Joint Venture, or Network Marketing: What’s the Difference?

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    Have you been online and noticed all the ads and “hoopla” about Multi Level Marketing, Affiliate Marketing, or Joint Venture (JV) Marketing and wondering what the difference is? These three terms alone are everywhere, especially when it comes to making revenue online, and are synonymous with the term Network Marketing, where we all “network” with each other to make sales conversions.

    There are many terms and confusing explanations. Here’s my view.

    Multi Level Marketing may also be called Direct Sales Companies. A few of these that come to mind are companies like, Amway, Mary Kay, thirty-one, and Tupperware. These companies build their businesses by recruiting sales associates, or independent consultants, to join the “team” under them.

    The associates in turn recruit others to sell the products, and recruit consultants likewise. Their commissions are paid on a tiered scale. The amount of your pay depends on the place you’re at in the company and how many recruits you have under you. The higher your level in the company the more percentage of commissions you take on your sales and on the associates under you.

    Some may get the MLM confused with a pyramid. Here’s the difference: MLM’s have a legitimate product to sell you, and have low enrollment fees; a pyramid has high enrollment fees, and does not have a product to sell you. Plus, pyramids are illegal.

    Affiliate Marketing brings to mind companies like Amazon, ClickBank, Google AdSense. These type of companies have established sites with vendors already in place, where you can sign up as an affiliate, promote vendor products and be compensated for it.

    Joint Venture products brings to mind companies like Dow Corning (Dow Chemicals and Corning), Sony Ericsson (Sony Corporation and Ericsson Mobile Phones). With JV marketing you are joining with a partner to develop and/or promote a product. Another term that is used is “co-venturing.” These companies share expenses, revenues and assets.

    Some say that MLM’s, Affiliate and JV Marketing are the same. I feel that there is a slight difference between the three. Again, here’s my view.

    To recap:

    • With MLM’s you are recruiting associates, or consultants under you, while selling products.
    • With Affiliate Marketing you are taking a product that has already been developed and are helping someone else promote it, while sharing commissions on the sold product.
    • With JV Marketing you are joining with a partner to develop, promote, and sell your product, while sharing expenses, revenues and assets.
    • These can all fall into Network Marketing because you can “network” with others to bring about your results.

    Whichever marketing strategy you use is all up to your individual preference and gifts. Now that you know the differences, find the ones you like, and start generating your revenue! There are more opportunities than you can imagine.

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    Source by BG Jenkins

    Views: 0

  • Business Ethics for the Mindful Dance Professional

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    Once upon a time, a dance teacher opened her own studio down the road from her former employer’s school, taking advantage of her former teaching position to start her own studio. Sound familiar? This is an all too common story in the dance studio business and unfortunately, this is no fairy-tale.

    We have all heard a version of this story or perhaps experienced it first-hand. Poaching students–direct or indirect solicitation of another’s students–is a practice that mindlessly fragments and divides the dance community. In addition to poaching students, other subtle, but just as divisive, practices include: making negative remarks about other teachers/schools, misrepresentation of the self by making false, exaggerated, or ambiguous claims, and making disparaging comparisons or references about others.

    What drives otherwise enterprising individuals to engage in business practices that burn bridges, sow the seeds of deceit, and model mindless behavior?

    Darwin. You heard me–Darwin is to blame. Well, not really Darwin himself, but the misinterpretation of his theories into a business context is at the root of this dilemma. When the business world adopted the neo-Darwinian philosophy of “survival of the fittest”, they unleashed a ready-made excuse for unethical action.

    As a culture that witnessed the “cola wars” first hand, we picked up the idea that anything goes when it comes to business and marketing. Ethics and morals need not apply. “That’s business” they say while defending their actions. They fail to see the big picture: to look mindfully at the situation. They unknowingly hurt the larger dance profession and therefore themselves. It is a case of one’s right hand shooting one’s left and thinking this is good.

    What makes one feel justified in approaching the business of dance studios in this mindless manner?

    At the root of the neo-Darwinian business approach is a sense of isolation and scarcity. These teachers believe that it is “them against the world”–or, more directly, “them against the other local studios/teachers.” Add to this sense of isolation a sense of scarcity–that there are not enough students to go around–and you start to understand how one begins to rationalize why stealing students is necessary for survival. However, these twin concepts–isolation and scarcity–are illusions in the dance world.

    Studios fighting over the same group of students create a negative atmosphere in the community. Parents sense this negativity and choose alternative activities for their children because they seem more wholesome: the potential young dancer takes up soccer. However, in a community where more than one dance school thrives without negativity, a greater number of students enjoy dance as an activity. This greater number of students translates down the road into a greater number of future dancers, dance teachers, and, most importantly, audience members. If dance studios stopped seeing each other so much as competitors and more as colleagues, the entire dance profession would benefit.

    The solution starts as simply as making replacements: replacing mindless competition with mindful collegiality, mindless isolation with mindful interconnectedness, and mindless scarcity with mindful abundance. We must realize that the dance profession, from the smallest recreational dance class to the largest professional company, is interconnected. The entire web of the dance world is vitally linked.

    For example, the dance community is rather small in comparison with the larger world of sports. There are many more children participating in sports than the arts. Rather than interpreting this as a reason to fight for resources, we should embrace a sense of abundance. There are more than enough potential students out there to sustain every school if we focus on bringing more students into dance rather than fighting over those already there. It is to the benefit of the dance profession at every level to include more of the non-dance world inside our walls rather than put up walls within our own.

    So, how can we begin to break down the twin illusions of isolation and scarcity in the dance studio world and open our eyes to interconnectedness and abundance?

    We need to base our actions and practices on ideals that reflect the dance world as a healthy and vibrant community rather than a dire and hopeless one that lends itself to mindless behavior. Adopting a code of ethics that reinforces a mindful and wholesome outlook will not just serve as guidelines, but also help promote a positive environment for those whom they effect.

    Going forward, we all need to embrace a code of ethics that addresses these issues. The following list is nowhere near complete, but it is a place to start.

    Business Ethics for the Mindful Dance Professional

    In all professional and business relations, the dance professional shall exhibit respect, honesty, and integrity for themselves, clients, and colleagues.

    A. Respect

    A dance professional shall refrain from making negative remarks that may discredit, malign, or in any way cast reflection on the professional standing of another school/studio or teacher.

    A dance professional shall refrain from making any disparaging references to, or disparaging comparisons with, the services of others

    A dance professional shall refrain from publishing, or causing to be published, any notice, newspaper advertisement, or any other matter likely to damage or depreciate the reputation of any colleague.

    B. Honesty

    A dance professional shall accurately portray his or her qualifications or affiliations to the public especially in advertising material and avoid any ambiguity or exaggeration.

    A dance professional shall refrain from portraying his or her qualifications or affiliations to the public in a way intended to deceive the uninitiated. For example: having danced a child role in the Nutcracker with a professional company and listing it as to portray having danced professionally with the company.

    C. Integrity

    A dance professional shall refrain from directly soliciting business from another teacher or studio by approaching, in any manner the pupil, pupils or employees of another teacher and, for any reason at all, to try to induce them to join his/her school.

    A dance professional shall refrain from indirectly soliciting business from another teacher or studio by making adverse criticism against other teachers’ methods, by offering free coaching, by citing the advantages to be gained by the pupil from the change (e.g. offering roles/parts), or other similar methods.

    With each of us taking responsibility for our own actions by embracing a mindful ethical base, we can co-create a healthier, connected, and abundant environment in the business of dance schools. Moreover, with all we have in common, we might just discover we make better friends than enemies.

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    Source by James Robey

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