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Tag: marketing

  • Google Announces Changes to AdWords – What Does that Mean For You?

    One of the largest platforms in online marketing, Google, has announced many changes to AdWords in the past few months. The new idea of enhanced campaigns to be incorporated through adword changes has many online advertising and marketing professionals wondering about the impact of this on their business campaigns…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7503

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  • Using SlideShare to Generate Leads

    Visual content marketing is motivating marketers to rethink their overall marketing strategy. Previously, written content was enough to make the marketing strategy of many business work effectively. However, it isn?t enough anymore. Now, it takes more than that to get the message to existing and prospective clients…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7875

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  • Should You Be Analyzing Your Social Media Marketing Effectiveness?

    Social media is probably one of the most essential tools in today?s business. It may be difficult for businesses to survive without LinkedIn, Twitter, and Facebook accounts as they help to increase customer base and generate leads. While Facebook has over 800 million users, Twitter has about 200 million users. In addition, a blog with regular comments goes a long way in enhancing business effectiveness…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7804

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  • Why Should You be Using Marketing Automation?

    Marketing automation has been made possible by technology. The software platforms used by organizations and marketing departments make use of triggered messaging to relay data and information at regular intervals. So, this platform goes a long way in reducing human error and increasing efficiency…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7803

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  • 3 Reasons Why You should be Integrating Your Email and Social Media Marketing

    It is important for businesses to understand that both social media and email are excellent marketing tools. So, it is not the question of choosing one as the debate has been framed over the last few years. But the question to ask is how the two can be utilized together for optimum efficiency and to achieve business goals.

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    http://www.associationofmarketing.org/articles/view.php?article_id=7731

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  • 3 Ways to Overcome Marketing Overwhelm

    If you’re like many entrepreneurs, the thought of marketing makes you slightly sick to your stomach. And it’s more than a simple like or dislike of marketing; it’s the idea of trying to fit it into your to-do list. You already have a million things going on, how can you possibly fit marketing in too? Good news ? I?m sharing 3 tips to get you out of marketing overwhelm and into marketing superstar!

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    http://www.associationofmarketing.org/articles/view.php?article_id=7985

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  • The Power of Social Media âe” Discover Your Strategy and Drive Results

    When used strategically and cleverly, social media plays out to be the most powerful tool for market research and marketing. Investing in setting up an online version of your business with popular social media sites will be instrumental in getting new business and expanding your customer base and support group…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7962

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  • Social Media Marketing Across the Globe

    With technology being as advanced as it is nowadays, it is very easy to reach your target audience members, no matter where they are. You most likely find it very easy to reach anyone you wish to reach no matter which country they inhabit…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7939

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  • Five Ways to Engage Customers with Instagram

    Using Instagram, you can click a picture on your phone or tablet, apply any vintage filter that appeals to your imagination and then quickly apprise them to several social media sites in one go. But don?t let its fun and quirky ways fool you into thinking of it as an app with only entertainment value. Under all its playfulness and buoyancy is hidden a powerful marketing technique that most businesses fail to fathom.

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    http://www.associationofmarketing.org/articles/view.php?article_id=7961

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  • Lessons from Gmail – 3 Tips to Improve Your Email Best Practices

    If you haven’t heard by now, Gmail is rolling out a major change to how its users receive emails. Basically, Gmail will be sorting emails for their users and putting them in folders for them. Why would Gmail be doing this? I suspect at least part of the reason is because a common complaint from people who have an email address is “too much email.” Read on to learn how Gmail?s new practice could improve the way you currently use email in your marketing…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7932

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