Key strategies and tools across these several digital marketing trends that will help you win in the great game of marketing
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Adapt or Die: 5 Digital Marketing Trends You Canâe(TM)t Ignore
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Graphics Designer Demands Compensation After Ogun State ‘Stole’ COVID-19 Awareness Design
A graphic designer in Nigeria, Jeremiah Olatinwo, has demanded compensation from Ogun State Government for using his graphics design to create awareness about Coronavirus without his permission.
Olatinwo had designed an image to raise awareness on the virus and how to stay safe from it.
He used the ‘End COVID-19 WITH SWAG’ to launch a media campaign on steps Nigerians can take to curb the spread of the virus.
He was however, left distraught when the Ogun State Government placed its official crest on it and uploaded it on its official website.
In a chat with our correspondent, Olatinwo expressed anger at the action of the state government without reaching out to him.
He said, “As a social media enthusiast and digital marketing expert, I designed a media campaign themed ‘END COVID-19 WITH SWAG’ and it was widely accepted and distributed on social media.
“I got a call from a friend who saw and also shared my creative work that the Ogun State Government had plagiarised my concept – word for word, colour for colour without giving due credit.
“To my amazement, the design was up on all social media platforms of the Ogun State Government – Twitter, Instagram and Facebook.
“Due compensation is expected for the creative work and their plagiarism as the design got impressions on their page, people have seen it and some have done screenshot and shared on various platforms.”
He added that he attempted to reach out to the social media handler of the state government but was blocked.
Olatinwo tweeted the design on March 25 while the Ogun State Government tweeted the replica of the image three days later.
‘End COVID-19 with SWAG’ is a concept by me Jeremiah Olatinwo. I designed and uploaded on March 25… And @OGSGofficial plagiarised and posted today with the seal of the state. SOS pls @MBuhari @ProfOsinbajo @dabiodunMFR @who @billgates @realFemiOtedola @segalink @unilagnigeria pic.twitter.com/KKQNuBWcAI
— Jeremiah Olatinwo (@BrosJayNG) March 28, 2020
The image, which has now been deleted across the social media platform of the state government, was the same concept without little adjustment to Olatinwo’s design.
Efforts by our correspondent to get the comment of the Kunle Somorin, Chief Press Secretary to Ogun State governor, Dapo Abiodun, was not successful as he refused to respond to calls and text messages sent to his mobile number.
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Nigeria Records Second Coronavirus Death
A second person in Nigeria has died from Coronavirus, SaharaReporters can confirm.
The victim is said to have died at Gwagwalada Specialist Hospital around 9:00pm on Sunday.
Minister of Health, Osagie Ehanire, confirmed the incident on Monday.
Ehanire said the victim, whose identity was not disclosed, had serious underlying health issues.
He said, “Majority of them are persons who came from overseas and the others have been traced as close contacts of such returnees.
“The high number of imported cases in Lagos and Abuja is directly due to their function as the country gateway for air travels.
“Till date, three persons have been discharged after successful treatments but sadly, another fatality was recorded over the weekend in the person of a patient who had severe underlying illnesses.”
The latest incident comes one week after a former Managing Director of Petroleum Products Marketing Company, Suleiman Achimugu, died of the virus.
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3 Elements of Network Marketing Success
There are great deals of people that are making moves online, and they are profiting at every turn. You might see them living lavish lives without having to wake up and work the traditional 9 to 5 job. If that’s something that you want to jump into, you’ll need to master a few elements of network marketing success. Working on the net and having a lot of money doesn’t come without its own set of headaches. There are millions of people that realize that too late and end up losing a lot of money in the process. Instead of making those common mistakes that most people make, you can dodge bullets with ease if you just think about the 3 elements below…
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Results! 7 Reasons Why You Absolutely Must Get Creative With Your Marketing RIGHT NOW
Wondering why all your marketing efforts aren’t getting the results you want? It may be a lack of creativity. Juice up your marketing with these 7 tips.
7 Reasons Why You Absolutely Must Get Creative With Your
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Tips for Developing an Effective Black Friday Marketing Campaign
Black Friday is traditionally said to be the day that retailers start turning a profit for the year. The term refers to the retailer?s bottom line going from red to black, and it is the day the holiday shopping season unofficially starts. Therefore, it?s important to market Black Friday?s discounts and sales effectively. Everything from the timing of the release of the ad to the time the store opens can affect the customer turnout on Black Friday.
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Co-Creativity in Marketing Communications: Partnering Consumers Towards Creating Great Advertising
In a co-creative process, many people come together, interacting with one another, sharing ideas and experiences, and affecting the growth and insight and ideas of everybody else in the group. Marketers are inviting their customers to take part in the creative process Commercials, print ads, tag-lines and a lot more communication elements are being produced by the very audience they’re intended for and, at first glance, it somewhat appears that many functions within the larger marketing community are becoming rapidly obsolete.
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7-Eleven staff member tested positive for Covid-19
PETALING JAYA: A staff of 7-Eleven Malaysia has tested positive for Covid-19 and is receiving medical attention at a government hospital.
7-Eleven Malaysia said the staff member was based at the 7-Eleven store in Jalan Bunus, Kuala Lumpur.
“Thorough sanitisation and deep cleansing of the store is being carried out and will remain closed until further notice,“ it said in a statement.
“All those in direct contact with the affected staff member have been placed under home quarantine until the appropriate medical clearance is given by the authorities.”
7-Eleven also said that it is carrying out detailed contact tracing along with the Ministry of Health (MOH) to identify and inform those who had close contact with the affected staff, as well as investigate where the staff member might have contracted it from.
“We would like to assure that preventive measures across our operations to curb the spread of Covid-19 has already been implemented, including regular sanitization of our stores, enhanced personal hygiene protocols for our staff members and social distancing measures in-store for customers, among others as the safety and well-being of our customers and staff members are of the utmost importance to us,” it added.
It is monitoring the situation closely and further updates will be provided, For any further queries, contact: marketing@7eleven.com.my, it added.
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7 Advertising & Marketing Rules You Must Follow Or Continue To Waste Your Money
Ever driven past a billboard at 70 miles an hour and they type was too small to read the message? Ever walked by a trade show booth and couldn?t figure out what they were selling? Ever visited a website and after only a few seconds you were confused? There are 7 rules that are broken every day by millions of organizations trying to grow their business with advertising and marketing approaches that don?t work and never will.
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