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  • Alternative Medicine Treatment of Plantar Fasciitis

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    Plantar fasciitis (PF) affects approximately two-million people in the US, of both athletic and non-athletic populations. This condition can be debilitating and significantly affect one’s quality of life in a very negative way. There are few high quality studies on this condition and the most successful treatments. Treatments range from chiropractic care, physical therapy, injections and surgeries. Fortunately this condition can typically be resolved with conservative treatment and lifestyle modifications that can prevent going under the knife. Simply put, plantar fasciitis is a strain with subsequent inflammation of the thick tissue (plantar fascia) and muscles on the bottom of the foot causing heel pain. Plantar fasciitis (PF) is characterized by biting heel/mid arch pain when first bearing weight in the morning, or after long periods of rest. The pain typically subsides within 5 minutes of walking or running, then worsens with long term activity or weight bearing. It is also associated with tired, achy feet at the end of the day and foot cramps. PF is seen in both active and inactive people, and is rarely the result of an acute injury. PF can be the result of several different factors: repetitive overuse injuries, poor fitting footwear, overtraining, structural abnormalities of the foot and improper gait mechanics. PF often becomes a chronic and/or recurring problem if not given the appropriate treatment and follow up care.

    Some contributing factors to the development of plantar fasciitis:

    Structural abnormalities: Plantar fasciitis is very commonly seen with pes planus (pictured left), or flat footed individuals. As you can see, this individual’s medial arch is almost flush with the ground. This can create strain on the plantar fascia. Severe injuries resulting in the need for surgical fusion of the foot can also create strain on the plantar fascia. In these cases of severe structural abnormalities, orthotics are typically indicated. Rehabilitation including foot strengthening exercises, chiropractic manipulation and soft tissue techniques can relieve pain and help to alleviate strain on the tissues and resolve flair ups. We use custom orthotics from Foot Levelers in our office. Using a 3-D scanner, we can have custom orthotics made to support the full structure of your foot.

    Poorly fitting footwear: Wearing improper footwear over time can lead to PF. If a shoe doesn’t fit your foot properly, your gait is altered during any weight bearing activity. This has an effect on the entire kinetic chain and can ultimately cause strain on the plantar fascia. The strength and flexibility of your foot will determine your best type of footwear.

    Overtraining: Can be a huge contributor to PF. What many athletes, weekend warriors and the like tend to overlook is the importance of recovery in their training regimens. If your tissues don’t have optimal nutrition, rest and repair time they start DEgenerate rather than REgenerate. Especially when it comes to long distance running, or quick sprints, the feet have a lot of demand.

    Nerve Impingement: Plantar fasciitis can be a symptom of sciatic nerve impingement. The sciatic nerve is the thickest nerve in your body. It originates from your lumbosacral plexus of nerves typically L4-S1/S2 with some individual anatomical variation. Although this nerve is commonly blamed for all radiating leg pain, it is only responsible for pain along its trajectory down the posterior aspect of the leg and foot. In some impingement cases, the pain can skip the back of the leg altogether and go straight to the foot. Impingement along any portion of the nerve can result in pain, but it doesn’t have to be in the leg. If there is enough impingement along this nerve, any added pressure, say forced dorsiflexion of the foot when standing or walking, can be just the right tension to create exquisite foot pain. Our bodies are always trying to protect our nervous system; reflexively the muscles surrounding the nerve will tighten in an attempt to avoid any further stretch or tension of the nerve. Ultimately, this leads to inflammation of the plantar fascia and the surrounding muscles.

    Other Factors:

    Systemic Inflammation: Though general systemic inflammation is typically not the cause of plantar fasciitis, it will increase your symptoms. For this reason we strongly encourage our patients to eat an anti-inflammatory diet specific to their needs. We also understand no one is perfect or eats perfect all the time, which is why we encourage an 80/20 approach; eat clean 80% of the time and use the other 20% to indulge. Curcuminoids, like those found in turmeric are great to help blot down inflammation in acute cases of plantar fasciitis.

    Alternatives to conservative care:

    Cortisone or steroid injections are very commonly given for Plantar fasciitis. In some really tough cases this can absolutely be necessary to “put out the fire” that is the inflammatory cascade, to get you out of pain initially. We never recommend looking at this option as a cure. Cortisone is a very powerful anti-inflammatory that alleviates pain without correcting the underlying issue, potentiating further injury and recurrent episodes. Another option is surgical intervention. In some cases, surgery is the best option for a particular case. We prefer to exhaust conservative treatment options before travelling down this avenue. A study on an overweight and obese population (43 total) suffering with plantar fasciitis for an average of 34.8 months, were given decompressive surgery to the nerve to the abductor digiti minimi with partial plantar fascia release and tracked over a 4-year period. It was found that 75.6% of patients were in deed pain-free or had only mild pain post-surgery (pain decreased from an 8.5/10 to a 2.5/10). However patient satisfaction post-surgery was only 48%.

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    Source by Ann Barter

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  • My Husband Says That I Am Too High Maintenance

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    Any complaint that causes your husband to disconnect from your marriage, to distance himself from you, or to consider a separation hurts. There is no scenario where this isn’t painful. But I suspect that it can feel a little more painful when the reason for his distance seems personal.

    What I mean by that is that sometimes, a man will be unhappy because of reasons that have to do with him. He may be having a midlife crisis. He may believe that marriage doesn’t suit his ideology. He may be having a personal crisis. I am not saying that these scenarios are not horribly painful. They are. But at least the wife has no reason to blame herself.

    And then there are the scenarios where things do feel personal. These are the instances where your husband is blaming the issues in the marriage on the wife. It could be something that she has done or something about her, about her actions, or about her personality that is the supposed problem.

    Here’s an example. A husband might tell his wife that being with her is “exhausting.” She might explain: “for the past three months or so, I have been noticing my husband acting distant and weird. I confronted him about it right away, but he denied that there was a problem. Then we were at a family gathering this weekend and it was held outside in 90 degree heat. Like everyone else, I said it was hot and wanted to leave after dinner because I felt sick. My husband got angry at me and said he was tired of dealing with my ‘high maintenance personality.’ As we were leaving, he said that being married to me is ‘exhausting’ and that he may want a separation because he can not stand living his life this way anymore. He says that nothing makes me happy and that I can’t just sit back and roll with the punches of life like a normal person. He says that I am spoiled. He says that he feels like he always has to pick up the slack. I admit that I am not as thick skinned as some when it comes to sitting in the heat all day, but that doesn’t make me a bad person. And he knew that when he married me. I told him that I could try to change and he said that people like me never change and that we are just not compatible. He says that I make him ‘feel tired’ and he doesn’t want to feel that way anymore. Where does that leave me? I don’t want to lose my husband. This really hurts my feelings and feels like a personal attack. But I could forgive it and move on if he would give me the chance. The problem is that he does not seem at all receptive to me right now.”

    I understand why you are hurt. These types of issues can feel, and sound, like a criticism. When someone tells you that you are ‘exhausting,’ that phrase makes it seem as if they no longer want to do the work to keep up with you. Of course it hurts.

    Understand The Context In Which The Comments Were Made: I think that your husband’s ‘fatigue’ might be due to the fact that the maintenance issue may have bothered him for a while, but he sat silent and said nothing – even when you asked him what was bothering him. So things built up until they exploded. His silence is not your fault. And things may have been easier now if he had addressed the problem much earlier – before he became so angry that he lashed out at you.

    Know That Context Doesn’t Mean That It Isn’t Time To Take Action: It’s normal to hope that this will blow over. And it may – for now. But any time a husband is uttering words that indicate he is tired of your marriage or thinks that there is a compatibility issue, you want to pay very close attention and you want to take action right away. I say this not to scare you, but from the concerned place of someone who was in a similar situation. I hoped for the problem to pass over, but I ultimately ending up separated. I think that I possibly could have avoided that fate by taking action at the first sign of trouble.

    Moving Forward Quickly: It’s unfortunate that your husband waited so long to share that this issue has been bothering him, but you can’t undo that at this point. What you can do, however, is be careful of what (and who) you are presenting to him moving forward. It doesn’t sound as if he has made definite plans to move out or to pursue a separation, which means that you may have some time to address this.

    Sit back and be really honest with yourself. Which of his concerns have some validity? What is he right about? Is this issue something that other friends and family members have expressed? If so, then there is nothing wrong with addressing it. Sometimes, it takes a painful situation to stimulate growth. If you take this and use it to move you forward so that you grow and improve in some way, then at least the pain will have been for something. At least you can use this as a stimulus to improve your marriage.

    If you are very honest and you find that his words do not have validity, then you may went to dig a little deeper. Sometimes, a husband will project another problem onto to what is obvious or handy. It may not have been the heat or your personality at all during that family gathering. But the situation might have given your husband an easy explanation. Sometimes, a husband can be frustrated and not quite sure why. That’s one more reason why it’s very important to be extremely observant right now – so that you are taking action on the items that are truly at issue.

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    Source by Leslie Cane

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  • Best Tips On How To Cure Psoriasis From The Inside

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    Psoriasis is a disease that is difficult to treat because it is still not very well understood. Despite this, there are many treatment therapies that have been developed despite there currently being no “cure” yet. There are also various natural psoriasis treatments that have proven to be very effective for many psoriasis sufferers to keep flare-ups at bay. One of those is to use diet which many believe is one of the best ways on how to cure psoriasis from the inside out.

    How to Cure Psoriasis from the Inside

    Using food is an essential part of not only promoting general health and wellbeing but is also important to prevent various diseases and conditions. This is because various foods contain essential vitamins and minerals that boost the immune system and in addition for psoriasis, have various skin healing properties.

    Using the right foods is important. Especially those that are organic and free of chemicals and antibiotics as well as saturated and trans fats.

    Though many doctors may not believe that a healthy diet alone will cure psoriasis, they do believe that if making certain dietary changes provides some benefits, there is no harm is following a diet for psoriasis. Especially in the current absence of a psoriasis cure which makes it crucial to try various remedies to see whether they will work for you that are both conventional and unconventional.

    Following the theme of using natural remedies that may work to heal your skin from the scourge of psoriasis, here are some of the best tips on how to cure psoriasis from the inside out;

    1. Turmeric

    One of the top recommended remedies on how to cure psoriasis from the inside AND outside is turmeric. This is a spice that is native to India where it has long been used in the ancient traditional healing practice of Ayurveda in addition to its common use in various culinary dishes as it gives curry its yellow color.

    There are many seemingly unbelievable stories from various people that have used turmeric for various diseases and conditions including psoriasis touting this spice’s benefits for healing. So if you are struggling with psoriasis, you may want to give turmeric a try.

    The active ingredient that is believed to be responsible for turmeric’s healing properties is curcumin.

    Curcumin is a very rich source of antioxidants which help to prevent the activity of free radicals in the body. Free radicals represent oxygen molecules that cause harm in the body by damaging healthy cells as a way for them to live and thrive in the body. The damage may increase the risk of developing various diseases and conditions including various cancers, arthritis, diabetes, osteoporosis, Alzheimer’s disease, as well as psoriasis.

    Turmeric helps to reduce inflammation in the body which is why it is believed to be one of the most effective remedies for psoriasis whose development is considered among various other reasons also related to the level of inflammation in the body.

    As mentioned earlier, turmeric can be taken internally as well as applied externally to the psoriasis lesions. Either method or both is said to be effective. For internal benefits, turmeric can be added to any food or drink e.g. to stews, cereals, oatmeal, salads, stir-fries, to smoothies, green juices, etc.

    To apply turmeric topically, make a paste with the turmeric and apply to the lesions and cover with a plastic wrap or adhesive and leave for a few hours or overnight and wash off. When used topically, depending on your skin tone, you may notice a yellow caste especially if you are very pale which will dissipate eventually.

    2. Cold-water fish

    Another of the top tips on how to cure psoriasis from the inside out is related to a discovery by researchers that certain deep sea cold-water fish such as salmon, tuna, mackerel and herring when consumed by people with psoriasis, reported a reduction in their various symptoms of psoriasis.

    While it is not very well understood why these oily fish are healing for the body and skin, it is believed that the omega-3 fatty acids that they contain are responsible.

    Omega-3s seem to be able to reduce the amount of certain compounds in the body – leukotrients and prostaglandins – that cause skin inflammation. Salmon has an especially high amount of omega-3s but the other oily fish previously mentioned are also beneficial. It is recommended that you eat 3 to 4 ounces of these oily fish per week.

    If you prefer omega-3 supplements, the recommended daily amount is about 3 grams. Be sure that the omega-3 supplements you use contain EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid) which are long chain fatty acids that are especially beneficial for various skin conditions including psoriasis.

    Do not overdo the consumption of these oily fish or omega-3 supplements because high doses of fish oils can affect the body’s blood clotting mechanism so check with your doctor to make sure that the regimen you follow is within safe limits.

    3. Beta carotene

    While it is highly recommended to cure psoriasis from the inside by consuming more fruits and vegetables, certain vegetables rank a little higher. These are vegetables and fruits that contain beta-carotene such as tomatoes, carrots, spinach, cantaloupe, beet greens, winter squash, sweet potatoes, etc. Any colorful fruit or vegetable usually obtains its color from beta-carotene.

    Research has shown that those who ate at least seven servings of tomatoes were able to reduce their risk of developing psoriasis by a whopping 60 percent! For carrots, the reduction in risk was still high at 40 percent and the same for fruit consumption at 50 percent.

    Beta-carotene as well as vitamins C and E that these vegetables and fruits contain provide antioxidant activity in the body in addition to helping boost the immune system so that it is better equipped to fight off disease as well as to improve skin. Beta-carotene in particular is converted into vitamin A which along with vitamin E are known as the skin vitamins as they help to maintain the tissues that make up the skin.

    4. Low-calorie diets

    These are beneficial especially if you are overweight. Obesity is a factor in how you will respond to psoriasis treatment and the severity of symptoms of psoriasis that you will develop. It has been noted that people with psoriasis who are obese take longer to respond to treatment and psoriasis lesions return more quickly after treatment is stopped.

    Following a low calorie diet does not mean starving yourself. It means making better choices with food and avoiding high calorie foods such as fast food, various processed foods, fried foods, etc.

    5. Mediterranean diet

    There are many diets that are followed around the world that seem to present no health problems for the people who follow them around the world. The only diet that has been shown to increase the risk of developing various diseases and conditions is the Western diet, so any move away from this diet can be beneficial for your health.

    One of the most recommended diets which is one of the best ways on how to cure psoriasis from the inside out is the Mediterranean diet. This is one of the most complete diets that will provide you with most if not all of the nutrients you need every day. The health benefits of the Mediterranean diet arise because of its focus on fresh fruits and vegetables, whole grains, fish, chicken and olive oil all of which are foods that are beneficial for the body and can help heal skin.

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    Source by Terry Robbins

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  • Entrepreneurship and Its Challenges

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    One of the challenges of being an entrepreneur and the reason many dread to venture into it is, “delayed gratification”. The entrepreneur is like a Lone Ranger who is walking through a lonely part. Initially, he’s never noticed. As he’s grinding and working smart towards his goal, people don’t take note of him. He’s laughed at. He’s jeered at. He’s called a fool. But he perseveres with the knowledge that anything good does not come easy. And then somewhere along the line, his efforts begin to yield results. People now begin to take note of him. Those who thought him foolhardy will now come to him to seek his advice. “How did you do it? They will ask. They wish to be like him. But the question is, how many can pay the price that he has had to pay? The life of an entrepreneur is not easy but it pays to be one.

    In your journey of entrepreneurship, focus is key. You need to stay focused in order to keep your desire for success burning.

    Sadly, though, success doesn’t come easy. And because of this reason, a good number of people lose their focus. They lose their focus as long as they are not getting immediate success.

    There is no doubt that today’s successful people have had to face the same pressure to give up on their goals for this same reason.

    To keep staying focused however, you will need to engage in one very important aspect of entrepreneurship. And by that I mean, you need to engage in self -education through studies.

    Whether you are in Network marketing, Direct sales or you are in conventional business, self-development through studies is important for success.

    An average successful person reads at least, sixty books a year. By studying, you learn the skills that will enable you to succeed. You study the experiences of those who have passed through that lonely part before you in order to avoid certain obvious pitfalls. No doubt, you will still experience failures along the way no matter how much you try. But the wealth of knowledge you have garnered from your years of studying and copying successful people will, as a matter of fact, be your guiding principle. It will give you the inner strength to go on and on even when everything seems not to be working for you.

    Be rest assured that to be an entrepreneur in the modern era doesn’t necessarily have to require huge sums of startup capital. The advent of the internet has made it relatively cost-effective.

    Therefore, become an entrepreneur today.

    Stay focused. Act decisively. Seek opportunities. Seek new ideas. Be humble. Learn from your failures. Study people who are successful. Make the most of your time. Above all, cultivate readership attitude for through reading you learn the secrets of success.

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    Source by Sunny Ngene

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  • Timing Counts In A Relationship

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    Human beings are social animals. Most of us crave the comfort and warmth of sharing life experiences and love with others. Most of us crave the intimacy of a love relationship, with shared hopes, dreams, and adventures of life.

    We want deep and loving relationships, and they are a lot of hard work to make them happen. A friend of mine said, the dream is on the other side of the hard work.

    Having the dream is worth it. That makes the hard work worth it, too.

    Part of the hard work is being realistic about timing.

    Timing matters about dealing with things within a loving relationship.

    If your partner has had a lot of external conflict or stress in the day, it is probably not the best time to bring up talking about a new challenge you are interested in. It may be time to listen, to just be together, and to nurture, rather than a time to bring up additional conversation that may be stressful.

    Timing also matters in starting a new relationship. Being in a healthy place and relationship with yourself first gives a better chance of relationship success.

    What kinds of timing issues could there be?

    1. Work Stress. If your career is at a point where it is demanding 70 or 80 hour weeks, where you are exhausted the rest of the time and your mind is full of work challenges and solutions, it's probably not the best time to try to start a new relationship . Your date may very well feel neglected and overlooked. What can you do? Make some changes in your specify if you can. Or have a conversation, let the person know you're interested and that you need a bit of time to straighten things out. Either he or she accepts that and is willing to wait a bit, or not. You've taken responsibility, and need to accept both your situation and the response.

    2. Financial Difficulties. Tough financial times are not a good time to begin a relationship. Your partner could feel used as a money resource. You could embroil your partner in your problems rather than find common interests.

    3. Recent breakup. No matter how well you broke up, you will have some loss to deal with. It's best to heal from the baggage of your loss before you try to enter into a new relationship.

    4. Recent trauma. It could be a death in the family, an illness, the loss of a job, even being in an accident or a crime victim. The best idea is to work through your emotions over the trauma before investing in a new relationship. Things are going to come up until you deal that will interrupt and strain the exploration and fun you want to have.

    5. Long Distance. Relationships are hard enough without adding long distance. In a new relationship you want to get to know one another, spend time together, and share experiences. The honeymoon phase of a new relationship is precious. Resentments may occur that wouldn't happen without the distance challenge.

    Timing in Relationships is crucial. Stresses are going to happen. If you are in a committed relationship, seeking good timing counts, for dealing with life issues.

    Setting a time together to talk can be a good idea. For a new relationship, diving in when the timing is wrong is a set-up for failure and disappointment. The goal is love and happiness. Be mindful of timing.

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    Source by Annie Collyer

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  • Developing Emotional Control With The Fallen Angels

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    Emotional control is that thing that everyone wants, but no one knows how to get.

    How do you develop something that most people don’t even understand?

    Some say hours of meditation can do this. You just meditate for a set amount of time each day and you develop more balanced emotions somehow.

    That doesn’t make sense to most people so they don’t do it.

    Meditation is only one way to learn how to better control yourself, and thereby your emotions.

    The fallen angels have a very unique power, and that is to guide us to understand our emotions. They can give you insight on how to better self-reflect and understand yourself.

    That process alone can be quite a startling realization.

    Let’s say you wanted a little spark to start things off.

    How on earth would you develop more emotional control and resilience if you don’t know where to start?

    Well, allow me to show you the way.

    Hakemiah – Develop emotional understanding of yourself and others around you (if applicable)

    Melahel – Develop deep understanding of your emotions so as to bring yourself to a serene state of being faster.

    Vevaliah – Enables deeper understanding of yourself, namely your emotions, so that you can better manage your temper, anger and other negative emotions if they creep up.

    Omemiah – Enables conscious control over emotions in a way that you can self-reflect and know how to bring your emotions back under control. Aids control of conscious thoughts so intellect and emotions are better controlled.

    Eshaliah – Deepens our connection to the self so that we have a much deeper holistic understanding of our emotions and how to manage them.

    Take a deep look at these powers. Do you see how powerful this can be?

    When you have emotional control, you basically have control over your thoughts, your body and how you react to others, the things that happen to you, and your life in general.

    Am I over stating things?

    Actually, not at all. This is a pretty big deal no one really considers.

    We are diving very deep into the fallen angels, and this is uncharted territory for most of you.

    These angels are very easy to work with as long as you are willing to put some effort into your evolution – not many are willing to do that.

    What does that mean to put effort into your evolution? It just means that you care about becoming a better person and how you get there. The people who are technically ‘asleep’, who just go by day by day not self-reflecting and oblivious to the world around them are not ready for these angels.

    If you know what you want, and you’re just not sure how to get there, these angels can help you get there.

    Emotional resilience is a very big deal for those who are successful – it doesn’t really matter how you define success either. Being emotionally strong is just really seriously important, and I think you already see that.

    Nememiah – Helps us develop deep emotional resilience that allows us perfect self-understanding that leads to being much stronger emotionally.

    Literally everyone can use emotional resilience to better their lives.

    Asking if emotionally strength can help is like asking whether having extra money is a good thing – you don’t even question that.

    The tragic thing here is those who most need emotional help likely won’t be reading this. You are very likely one of the more emotionally awake people out there, and it’s interesting that you know you’re serious about developing your emotional strength.

    This isn’t a question of whether or not you want more emotional control, but of how enhanced emotional strength can help you.

    Can it help you cope with problems at work better?

    Can it help you deal with family drama in a more constructive way?

    Can it help you deal with stressful situations easier?

    It doesn’t matter what your situation is, the answer is Yes to these in one way or another.

    Emotional resilience is powerful, but I don’t think we pay enough attention to it to really change ourselves.

    I think that should change, don’t you?

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    Source by Donald B. Johnson

    Views: 0

  • Music Sparks Emotion in a Video Commercial

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    Have you ever tried to watch a video commercial or advertisement without music? If so, there are few things you may have thought: that it was different due to the silence yet you seemed to like it, or you didn’t care for it at all making it easy to go on with your daily activities never giving it a second thought as to what the commercial was even selling. Ninety five percent of the time the latter happens because music is almost a sure-fire way to create emotions and moods in video advertising.

    When it comes to advertisements, music has the power to create better moods in video commercials, as well as to bring a more personal touch to these ads. As a result, it provides a better impact to their target audience, therefore effectively promoting products and services.

    While visuals might be appealing to marketers’ target consumers, the use of music in video media advertising tends to create a more lasting impression in consumers’ minds, providing a great chance for companies to build positive brand or company images.

    Setting the Mood

    Simple video advertisements sometimes could set the proper ambiance when they are without music. Of course, there are some scenes which might be perfectly shot and produced, but music enhances this mood and ambiance in any video media, providing a great complement to these scenes and stamping a long-term impact in the audience’s minds.

    Consider this situation: There is a video of a woman who seems to be standing in the middle of crowd. With the video alone, it doesn’t seem to mean anything. There is also a big chance that people would simply forget it, thinking that it is just some boring video. On the other hand, applying music in this advertisement would set a deeper mood – something that would connect better to the target audience. Slow music in this situation would set the mood of sadness, as if the woman is sadly waiting for somebody. On the other hand, upbeat music would set a more positive and outgoing mood, as if the woman would soon do something funny.

    Suggesting the Right Emotions

    The use of music in video commercials also hints what the audience or the target market should feel when they see these ads. Without music, people are sometimes confused as to how they should react to these ads. Music in video ads makes sure that your desired feelings are conveyed to your audience by suggesting certain emotions. It does not overly push the feeling towards your audience, but it acts as a way to make your audience think about what they should feel as suggested by the music. Music in video media ads, therefore, helps marketers and advertisers to somewhat help tell the target audience which kind of feelings should be felt in these video advertisements.

    Evoking More Intense Emotions

    Simple emotions found in scenes in video ads can be heightened further with the use of music. A scene of a sad woman would even be sadder with the right music, and can evoke more intense emotions to its viewers. Music can greatly affect the effectiveness of these video media ads because they can make the audience relate to a particular emotion or feeling. Affecting people’s emotions through music will make your advertised product, service or company to be related to a particular strong emotion, such as happy, uplifting, energetic or loving.

    Catchy Tunes Tend to Leave Longer Lasting Impressions

    Admit it – once in your life, you might have had some music stuck in your head because it was played in some video advertisement. Months or years later, you still remember that particular product, service or company whenever you hear the music. People tend to link music, brands and companies together, which just shows how effective music can be in video advertisements as compared to using only text or visuals. Video media advertising and commercials with music invest in long-term brand or company images in the consumer’s minds.

    Video advertisements that tend to be the most effective, almost always balance between the use of audio and video. Music can enhance the audio, and it should offset the video to effectively relay the marketers’ desired messages to their particular audiences.

    Some advertisements are better without music, but these are very rare and always depend from case to case. Most of the time, the best advertisements which leave lasting impressions are those with perfect mixtures of audio and video. The next time you watch a video advertisement, consider muting the audio. You will see a different message and effect as compared to watching it with the audio and music.

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    Source by Ann Rountre

    Views: 0

  • What Marketing Strategy Is the Best for You?

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    If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. Yes! Winning! Fist pumps!

    The problem with marketing today is that there are way too many options and it’s much too confusing. It makes me dizzy just thinking about this stuff and I’ve been immersed in it for 35 years.

    Well, I lay down on my bed last week with a notepad and started to map out my “Unified Theory of Marketing Strategies” with an emphasis on online marketing.

    And I actually came up with something that’s not totally confusing, and might even be helpful to a few people.

    Here goes…

    It’s yet another four-quadrant grid where the vertical axis is a scale from easy to hard and the horizontal axis is a scale from passive to proactive.

    I emerged with these four snappy quadrants:

    Hard and Passive = Multimedia

    Easy and Passive = Publishing

    Hard and Proactive = Presentations

    Easy and Proactive = Email

    Now, all of these strategies can be effective. But, yes some are easier than others. And the passive ones tend to take a lot longer than the proactive ones.

    Hard and Passive = Multimedia (Videos)

    Everyone is crazy about video these days. It’s a challenging, yet passive strategy. You put a lot work into creating a video and then post it on YouTube hoping people see it.

    It’s difficult to do well. It’s time-consuming and it can be expensive. And most videos are pure crap. If you want to do it well, it takes a chunk of change and a lot of time.

    Throwing up a lot of little videos on your website can be a nice touch, but they usually don’t get people to call you in droves.

    So, as you can see, I’m not crazy about a video strategy for self-employed professionals. I’m not saying they can’t work, but it’s a whole lot of work to do right.

    Best example: A non-duality teacher named Rupert Spira (non-duality.rupertspira.com/home). He does live workshops and films everything. Then his staff chops them up into questions and answer segments and posts them on YouTube. They’re five to fifteen minutes long. And what you see is what you get. No pitch, no hype. It’s his teaching unadulterated.

    He has hundreds of videos on YouTube with hundreds of thousands of views. Does it work? Well, his workshops are always full and all he does is a low-key email announcement to his list every month or two.

    I like this approach a lot. Got a lot of good content? Look good on video (unlike yours truly)? Then you may want to emulate Rupert.

    Easy and Passive = Publishing

    I happen to like this strategy a lot as it, ahem, built my “Empire.” It’s relatively easy: Write a how-to article on your subject matter once a week, send it out to those on your e-list and publish on your blog. Fame ensues.

    But online publishing can be a lot more than that. You can take those same articles and publish them on Medium, LinkedIn, and Ezine Articles. And then you can announce them on Facebook, Twitter, Instagram, and Pinterest. Sometimes you can get big exposure when writing an article for a major online publication. Web traffic multiplies.

    The cost is zero; an article takes from two to five hours to write (unless it takes you several days). And your ideas are online for eternity to be discovered by those looking for practical ideas. Some will opt-in to your e-list and perpetuate this virtuous marketing circle.

    The downside, of course, is that, according to my extensive research, (a 10 second Google search), there are 2 million articles published online every day. The mind reels. So your stuff will be out there, but somewhat lost in a very big haystack.

    I’m still a big advocate of online publishing, but the mountain is getting steeper and steeper. Just writing an article or two here and there won’t help you much.

    Best Example: Well, other than mine, of course, check out Henneke of Enchanted Marketing. She has a wonderful, readable, fun blog on business writing and blogging. And she walks her talk. It’s all about well-written, relevant content. If you don’t have that as a foundation, it’s a total waste of time.

    Hard and Proactive = Presentations

    I built my business on presentations in front of live audiences at professional associations and chambers of commerce. It got me attention, added people to my mailing list and generated warm leads for marketing coaching.

    And I still do presentations today in the form of webinars. I just filled my recent group program with the help of a couple webinars (also called video conferences). They most certainly do work.

    But I put presentations in the hard category, not because they are all that hard to give, but can take a long time to prepare. The last one I did took me two full days. There were about 200 slides (whew).

    Yes, that’s not the only way to do a webinar. You can just go live on Zoom Video, and that can work as well. You ultimately have to find your style and test what works.

    Presentations are proactive in that at the end you can ask for the business. And, of course, you can turn the recording of the webinar into a video in a snap and send it out to those on your list. Watch it here.

    So presentations will always play a big part in my marketing toolkit.

    One other thing though – If you don’t have a LOT of people on your email list, good luck in getting much of an attendance. Yes, you can do guest presentations hosted by others, but you don’t have the same control and ability to pitch your professional services.

    Best example: John Nemo of LinkedIn Riches (linkedinriches.com). His webinar is a blast. There are a lot of them out there in the online marketing world. And many, Like John, have set them up as evergreen webinars that are scheduled to play automatically several times a day. These are kind of a hybrid between publishing and presentations.

    Easy and Proactive = Email

    In my opinion, email is the most powerful overall marketing tool. And it gets the least respect. But I can’t imagine even being in business without email marketing.

    Social media gets all the PR and all the attention, but email gets the business. A recent study showed that email generated 40 times the business results of Facebook and Twitter combined.

    Email is the online tool that’s been around the longest, and I think it’s taken for granted. Promotional emails have expanded exponentially over the years, but most of it isn’t very good.

    We wade through our email boxes like we sort our mail over the trashcan. Delete, delete, delete. Why? Because it’s either not relevant or it’s boring. Usually both.

    I feel that email has the greatest potential of all the online marketing strategies because it’s both relatively easy and the most proactive marketing medium of all. Your message goes right into the mailbox of your potential client. Nothing else can do that.

    Marketing email holds great opportunities for improvement in several areas:

    1. How to incorporate humor as the most powerful attention-getting device in existence (that almost nobody is using).

    2. How to telegraph your value proposition straight to the minds and hearts of your prospect.

    3. How to make your emails clear, focused, and easy-to-read.

    4. How to craft a compelling call-to-action that is hard to resist.

    5. How to get emails to thousands of your prospects without looking like spam.

    If you’re not working on ALL of these, your emails will not get the attention and response you want.

    Best Example: Therapy Practice Accelerator. Visit this site and get on the list just to see the brilliance of the email marketing. It’s all about demonstrating results.

    What marketing strategies will you choose?

    Take the four marketing quadrants into consideration. The easier a marketing activity, the more likely you’ll actually do it. And the more proactive a marketing activity, the faster the response you’ll get.

    Cheers, Robert

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    Source by Robert Middleton

    Views: 0

  • Should You Attempt To Show Your Spouse Affection During A Marital Separation?

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    Many people who are reluctantly separated are not sure how they are supposed to act around their separated spouse. This can seem very odd. After all, this is your spouse that we are talking about. Chances are, you have known him for a very long time and being around him should feel as natural as breathing. However, if you are separated and want to reconcile, you can sometimes sense that you are on shaky ground with your spouse. You don’t want to do or say anything that will make him uncomfortable or drive him away. And yet, the wish to reach out to him can be hard to ignore.

    Someone might ask, “How do people handle the showing of affection during trial separations? My husband and I have only been separated for a short time and honestly, I’m not quite sure of protocol here. My husband was over visiting the kids this weekend and we were discussing a sad issue with my husband’s extended family. My husband was upset and I went to hug him, with no ulterior motive whatsoever. I simply wanted to give him some comfort. I didn’t really think about it beforehand. But when I did it, I felt my husband bristle. He literally stiffened at my touch. I pulled away and tried not to make a big deal of it. Later I talked about this with one of my friends and she suggested that perhaps I should not show physical affection to my husband while we are separated. She said that when you separated, you aren’t necessarily loving on one another. Is this true? Should I not be showing affection to my husband right now? He wanted to separate. I did not, but none of this means that I don’t love him anymore. If I shouldn’t show him affection, I could stop. But I don’t really want to. I feel like I’ve already lost so much. Do people really not show affection while separated?”

    It really does depend on the couple. I know some couples who continue to hug, kiss, have sex, etc, while separated. And I know others who hesitate to touch in any way. There is really no hard and fast rule about this. And in my opinion and observation (based and on my own separation,) I think that it is best if you either follow the understandings that you’ve already established. Or, if you have not established boundaries, you either ask now or read your spouse’s cues to determine his comfort level.

    My husband seemed pretty uncomfortable in similar situations and finally I just asked him. I literally said, “Should I not do this?” when I attempted to reach out to him. My husband didn’t flat out tell me no, but he was clearly not comfortable with physical affection in the beginning of our separation. So I eventually decided to just allow him to take the lead. That way, I didn’t have to worry about doing something that would hurt communication between us. Instead, I eventually focused on trying to be comfortable and to laugh and relax with one another so that he’d want to keep communicating. Further down the road, he was the one to initiate physical affection and I believe that this worked best for us, but that may not be true of every couple.

    I do also know that things may change from one day to the next. There might be a time when your spouse pulls away from you and then three days later, he’s reaching out to hug you. It can certainly be confusing and can give you mixed signals. However, I don’t think that you can ever go wrong by being friendly and supportive, but also observant as to how he is acting and how receptive that he might be at the time.

    I realize that this is frustrating. I used to think during my own separation that it just should not be so hard to know how to act around my own husband. But I think that if I would have pressed the issue and pushed affection when he wasn’t receptive, that might have delayed our progress even more. I learned that you really do have to take a gradual approach and just accept the progress that you are given.

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    Source by Leslie Cane

    Views: 0

  • MLM Training – How To Answer the 30 Most Common Questions And Rejections In MLM or Network Marketing

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    Ok, so you’ve made the call, initiated the invitation, but things didn’t go as smoothly as what you expected.

    Your prospect started to ask some tough questions.

    Gulp, all of a sudden your tongue got tied up! You panic and said something stupid.

    Just yesterday, one of my downlines asked me after she made her first few calls to some prospects.

    What do you say when they ask you, Is this MLM? or Do I need to sell stuff? or Do I need to spend a lot of time?

    Here are your answers to the 30 most asked questions in MLM or Network Marketing.

    1. What is this business all about?

    Answer 1 (refer back to your website): Well, everything is explained on my website. Can you check it out today?

    Answer 2 (if your company does not provide a website): Well, I can’t explain it over the phone, so the best way is to meet up either today or tomorrow so that I can show you the details.

    * Now, the reason why we do not want to explain over the phone, is simply because there is no way the prospect can see the full big picture with some words transferred over the phone! Remember, our responsibility in MLM is to pass the message on and the clearer the message, the lower the chance of rejection or misinformation.

    2. Is this MLM?

    Answer: (Answer a question with a question) Why do you ask that? Have you done MLM before?

    * In this case, we answer a question with a question because we want to know if the prospect is NEGATIVE towards MLM. If the prospects answers your question with a negative response eg. Yes I have and I failed terribly or No I have not, but my relative/friend was involved with some MLM and failed, then you must be more tactful and answer Well, its not what you think or have seen. Check out my website or I can show you the details when we meet up today or tomorrow.

    3. Is this one of those pyramids or money games?

    Answer: No, of course not. Why do you say that? Did you have a bad experience with something like that?

    *Again, we want to find out if the prospect had a negative experience and we want to reassure them that our business is nothing like that.

    4. So do I need to sell anything?

    Answer: No, this business is not about being a super salesperson if you do not like sales.

    *The reason why we say this is because more than 90% of the worlds population does not like sales. However, its more of a fear of having to sell stuff because they do not see the benefits or whats in it for them.

    5. Do I have to sell stuff to my family and friends?

    Answer: No, you do not have to if you do not like doing that.

    * Most people fear peddling products to their family and friends, however most of the time, their opinion will change when they realize how good the products are and how they can benefit from those products.

    6. Do I have to make cold calls?

    Answer: No, you do not need to make cold calls if you do not want to.

    7. Do I have to spend long hours to do this business?

    Answer: Well, its actually flexible and totally up to you. The more time and effort you put into the business, the more you will earn as there is no limit to the amount of money you can make.

    8. I don’t have many friends.

    Answer: Its ok. You do not need to depend on your friends and relatives to succeed in this business.

    9. So what do I need to do?

    Answer: You need to go through our company training and learn the basics of the business, then follow our step by step system to guide you towards success.

    10. Do I need to invest a lot of money?

    Answer: That’s the beauty of this business. You do not need to invest a huge sum of money to start the business. How much will you need to start a McDonald’s or Kentucky Fried Chicken franchise?

    *The idea here to make a powerful reference to a business like McDonald’s which everyone knows or has heard about. Then, inform the prospect that a McDonald’s franchise takes something like US$1 million dollars to start. However, our business just needs a few hundred or thousand dollars to get started. Comparatively, that’s not a huge investment at all!

    11. I can’t talk as well as you.

    Answer: In this business, its not about being able to talk well. Besides, well be guiding you with our step by step system that does not require you to talk well or be a good salesman.

    12. I am just too busy.

    Answer: Will you like to have more time freedom then?

    *Explain to the prospect the ideas I shared in WHY MLM about exchanging your time for money and exchanging OPT(Other peoples time) for your wealth. Many people think they are doing well, but they don’t realize they are still caught in the rat race.

    13. I don’t think MLM or Network Marketing is a professional career.

    Answer: Have you heard of Donald Trump(ultra rich billionaire property mogul in the hit show THE APPRENTICE) or Robert Kiyosaki (World famous author of the book RICH DAD POOR DAD)? If both of them strongly recommend network marketing or MLM as one of the best businesses for people to get rich with, do you think that they will risk their reputation on something that is not professional?

    *The best way is to show them Donald Trump and Robert Kiyosaki’s book which they co-wrote together, Why We Want You To Be Rich? and flip to that one entire chapter where both of them recommend that we join network marketing in order to get rich!

    14. Have you made any money yet?

    Answer(if you just started): No, I just started the business and any business takes time to generate income. However, I can introduce to my upline who has made money already and is very successful. You can check out his website or I can arrange a 3 way call for a conversation with him.

    15. How long will it take for me to make any money?

    Answer: Its up to how much time and effort you put into the business. However, give yourself at least 3 months to learn the ropes first.

    16. What if I run out of friends?

    Answer: As I mentioned, you do not need to limit yourself to your friends and family. We will guide you step by step how you can have an unlimited number of people to share the business with.

    17. I don’t think I can afford the money to start.

    Answer: Do you really seriously want to achieve your dreams? If yes, figure out a way you can get the money to start. You can start saving up now so that you can start later.

    18. You are already successful, that’s why you can do it but I am not like you.

    Answer: Do you want to change your life then? If yes, start by being a good student and learn how to do it. We are willing to guide you towards success.

    19. Do I have to become a products expert?

    Answer: No, we are only the messengers who pass the information on to others. We do not need to become doctors, or nutritionists or product experts.

    20. Can I build my business overseas to other countries?

    Answer: Yes, of course. With the internet, we are able to share our business opportunity with anyone in any country around the world. So long we are able to deliver the products there, anything is possible.

    21. Can I start part time and still succeed?

    Answer: Yes, of course. Many of us start part time and build up a significant income before we go full time.

    22. How long will it take to achieve a full time income?

    Answer: Just like any business, give yourself at least 6 months to 1 year to build up a significant income.

    23. Can I register a company to do this type of business?

    Answer: Yes of course. You are already considered a self employed business owner by starting this business, so you can register a sole proprietorship, partnership or incorporated company to do this business and enjoy all the tax benefits.

    24. Can I do this business together with my spouse?

    Answer: Yes of course. In fact, we have seen many success stories of couples who work together as partners in this business and it not only helps with their finances, but their marriage as well.

    25. The money in network marketing is too slow for me.

    Answer: Well, if you’re looking for fast money, usually its associated with high risk. However, if you want low risk, but highly leveraged passive residual income i.e. income that grows while you sleep without risking high investments, network marketing will give you that if you work the business for 1 to 2 years.

    26. Too many people fail in MLM.

    Answer: Isn’t that true in any industry? Example, insurance, property agents, even 9 of 10 traditional businesses fail in any given year. Be it in MLM or in any industry, the only people who fail are those who give up. And those who succeed are those who never ever GIVE UP.

    27. I hear too many horror stories and negative comments about MLM.

    Answer: There is nothing wrong about MLM as a business model. Its just misunderstood by the general public. However, did you know that when franchising first started in USA, everyone said it’s a scam? The same thing happened when personal insurance policies were first introduced to the general public. It took more than 20 years before the public started to accept that personal insurance wasn’t a scam to cheat your money but a necessary protection instead. But if you had been one of those pioneering leaders in the Insurance industry, today you will be very rich! So its the same situation for MLM, when less people understand it, that’s when the opportunity is BIG.

    28. Do I need to convince people to buy products?

    Answer: No. Your responsibility is to pass the information to them so that they can review the DVD, website or magazine so that they can convince themselves if they are interested. You do not need to do any convincing at all.

    29. I have no extra time to do this.

    Answer: If today I told you that I’m selling my ferrari sports car for $1000 and you only have until tomorrow to grab this limited time offer, will you find the time to get $100 to me right now? If yes, it means that the point is whether you really want it bad enough to find time to do it. So do you really want to succeed or are you just fooling around?

    30. I have no idea where or how to start.

    Answer: No problem, let me guide you step by step with our new distributor orientation training system and quick start checklist.

    * By this time, your company or your organizations training system should have a simple step by step checklist or training guide that you can use to duplicate your new downline to get started.

    So there you have it!

    The 30 most common questions, answers and rejections in MLM or Network Marketing.

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    Source by Dennis Bay

    Views: 0