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  • Compulsive Skin Picking: Habit Reversal Training

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    Often people are seen picking at scabs, blemishes or dry skin. However, there is another form of picking that adopts a more sinister obsessive nature — one that results in not being able to resist the urge or need to pick at certain parts of the skin. This condition is medically known as Dermatillomania or Compulsive Skin Picking (CSP). Only recently has CSP started to become recognized as a serious disorder, as the numbers of reported sufferers continues to steadily increase.

    Skin picking often occurs as an impulsive reaction. There have been numerous cases that suggest many of the sufferers remain unaware that they are in fact picking at blemishes or dry scabs, while others have claimed that it produces a feeling of comfort and satisfaction.

    Treatments for compulsive skin picking generally include medical treatments as well as behavioral treatments. One behavioral method is known as habit reversal training. In its simplest form, habit reversal training involves monitoring and tracking of your skin picking habit and then replacing your behavior with a competing response that you choose to do in place of your undesirable behavior.

    The first step is to keep a diary that captures key information about your skin habit. You’ll want to get a notebook that you can record in, and keep it handy in the area(s) that you generally do your skin picking. In your diary you should record the date, time and behaviors for each time you pick your skin. You’ll want to be sure to record the circumstances in which you desire to pick. Does it happen when you are overstimulated and feeling stressed, anxious or excited? Or do you get the urge to pick when you are bored or inactive? You’ll want to record when the skin picking episodes occur, how long they last, what you were doing at the time, and what was your emotional state. Recording this information for a week or two can give you valuable insight into the triggers that lead up to your skin picking sessions.

    The next step in habit reversal training is to adopt a competing response. This involves choosing a different behavior that you choose to do instead of picking. For example, if you were going to pop a pimple or pick at your face, you could clench your fist or pinch your two index fingers away from your face as if popping an imaginary pimple. Personally, I like to do things at my computer where I have to use two hands typing rather than picking. Sometimes, I just play Solitaire or Sudoku just to keep my mind off of picking.

    Lastly, you should also do things that help reduce stress since this can often trigger picking episodes. Try breathing in deeply though your nose and exhaling out your mouth. Do this numerous times until you feel your body beginning to relax. You can use this as your competing response to avoid picking your skin.

    Try these examples of ways to reverse your habit and also experiment to personalize for yourself.

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    Source by Lisa B Mason

    Views: 0

  • Weight Loss – How I Went From 340 to 199 Pounds, Part 1

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    I spent two years losing over 140 pounds the old fashioned way: proper diet and exercise. No fads. No pills. No surgery. No crazy machines. I was 30 years old and 340 pounds. With a history of heart disease and obesity in my family, I decided it was time to shed the pounds.

    Almost every day I get people I haven’t seen in years coming up to me saying “Wow! You look great!” and then the next question… “What have you been doing?” That’s why I wrote this article.

    Disclaimer

    Now, of course, as a general disclaimer, I have to say that the tips I’m sharing with you here are just from my own personal experience. I’m not a professional health expert – although over the past couple of years I’ve read dozens of books, and hundreds of articles on nutrition, exercise, and weight lifting. I’m not a doctor. You should, of course, seek your own doctor’s advice before starting any kind of a weight-loss or exercise plan. I firmly believe that with the right diet and proper exercise, almost anyone should be able to lose weight and get fit safely.

    Tip 1. It’s All About Calories

    First, the bad news. Weight gain and loss is directly tied to the amount of calories you eat versus the calories you expend through exercise. What’s a calorie?

    A calorie is a unit of heat energy. Specifically, it’s the amount of heat energy required to raise 1 gram of water by 1 degree Celsius. How this relates to your body is that when you eat food, the food molecules are broken down chemically and that energy is either used by your body to perform work (like building muscle, or constructing new cells) or is stored (as fat). If you take in more calories than you burn, you will start to get fat.

    Now, in the world of calories, it takes 3500 calories to equal one pound of body weight. So, if you take in an extra 3500 calories in your diet this week without exercising, congratulations… you’ve just gained one pound (probably all body fat). The good news is that you can lose one pound of fat by either removing 3500 calories from your diet, or adding 3500 calories of exercise to your weekly schedule, or a combination of the two.

    What’s 3500 calories? It’s actually not much if you’re eating the wrong kinds of food. You can consume 3500 calories in one meal if you eat two Double Whoppers (1010 calories each), a King Size order of french fries (590), a King Size onion rings (600), and a chocolate shake (440). Don’t laugh… this is what I used to eat for dinner if my family went to Burger King… or something similarly outrageous.

    So the bottom line here is that if you want to lose weight, you have to create a calorie deficit. That means you have to burn off more calories than you eat. You had to eat more calories than you burned to get fat… now you have to reduce the calories to get lean. It’s that simple. In order to know how many calories you’re taking in and burning off, you need to write them down.

    Tip 2. Eat Frequently Throughout the Day

    Think of your body as a furnace. You want your furnace to burn fuel as efficiently as possible. In order for that to happen, you need to let it burn hot and steady throughout the day.

    You need to stoke your fire often to keep it burning. Keep your metabolism running all day long by eating every 3 to 4 hours. My personal tip: I eat on hours evenly divisible by 3. That means breakfast at 9am (if I’m up that early), lunch at noon, a snack at 3pm, dinner at 6pm, a snack at 9pm, and if I’m still up another snack at midnight.

    Now, I personally work late (I usually get most of my “real work” done between the hours of 10pm and 2am) but if you need to eat at different hours, that’s fine… Just take the total number of calories you’re going to eat throughout the day and divvy them up into 3-hour intervals. Keep that fire stoked! If you can’t take a break at work to eat every 3 hours, bring a protein bar with you.

    If you skip breakfast, then you’re extremely hungry by the time lunch comes around. Skip lunch, and you’re more likely to gorge yourself at dinner. Why? Your body is saying, “Hey! I need food badly!” If you feed yourself often, throughout the day, your body doesn’t go into shock, and you won’t get those wild cravings and hunger pangs when it’s time to eat.

    Tip 3. Start a Food & Exercise Journal

    Don’t just dismiss this section. I did! The first couple of times I read about doing this in fitness and weight-loss books, I said to myself, “I don’t have the time to do this.” But you know what – it really works!

    I cannot stress how important it is to write everything down that you eat. All you need is a little notebook. Make four columns: what you ate, how much of it you ate, how many calories were in it, and what time of the day you ate it. It’s that simple. Also write down any exercise or other activities that are more strenuous than just sitting around.

    Taking the time to recognize what you’re eating is the first step to losing weight. A lot of people truly don’t realize how much crap they’re eating. When I first started doing this – and writing down everything I was eating – it really opened my eyes to the volumes of junk food I was eating before. I was a slave to cookies, chocolate, chicken wings, and pizza. When I first took the time to look up the fact that a chicken wing has 150 calories in it (yes, one wing), I was astounded. I used to eat 20 wings and 2 or 3 slices of pizza for dinner.

    Now you can get yourself one of those little calorie counter booklets from your favorite book store. Sometimes you’ll even see them in the grocery store. They’re invaluable. Once you get to know the foods you eat on a regular basis, keeping track of what you eat is really quite simple. You will gain a better appreciation for what you’re putting in your body.

    So please, please, please, take my advice and journal everything you eat. You do NOT have to do this for the rest of your life… just until you hit your goal weight. By that time, you’ll be able to keep a good mental track of what you’re eating, and you’ll be more aware of what you should eat, and how much exercise you should be getting every week.

    Also, you do not have to obsess over every little calorie! Counting your calories can be as detailed as you like. If you want to track every last celery stick, by all means do so. However, you can just round your calories off to the nearest 10, or 20. Don’t worry whether or not something contains 24 or 26 calories. In the end, it doesn’t make that much of a difference… but whether something has 100 or 200 calories does.

    The important thing… and I cannot stress this enough… is write everything down!

    Tip 4. Eat The Right Amount of Calories

    We’re not going to starve ourselves! In fact, proper weight loss is best accomplished by eating more frequently than you’re probably used to! Let me say that again: you’re going to eat more food than you are right now. You’re going to eat better food, more often, but at a lower calorie intake. If you’re like I used to be, you’re probably skipping breakfast. This means that when lunchtime comes around, you’re starving, so you probably overeat the wrong kinds of food (like pizza, wings, Chinese, etc.) for lunch – and I’ll bet it’s fast food or takeout. Then, you don’t eat anything again for six to eight hours, and pack in a monster dinner.

    Now here’s what happens: your body isn’t getting any food first thing in the morning, so your metabolism isn’t getting started. Your “calorie-burning fire” doesn’t get started in the morning, so you’re not really burning as many calories as you should be. Also, your body is saying, “uh, oh – I’m not getting any food. I better hold on to whatever body fat I can because we’re starving!” This is bad. If you don’t eat enough food, often enough, your body will basically go into starvation mode and hang on to whatever body fat it can.

    The key to unlocking your stored fat is to feed yourself enough good food so that your body doesn’t need to store any additional fat, while at the same time getting plenty of exercise and strength training to burn whatever fat you currently have and build muscle.

    There are a bunch of factors that go into calculating metabolic rates and all that jazz, but you can use this chart as a basic measurement of how many calories you should be eating as part of your weight-loss diet. Notice it’s based on your current weight and your gender. Women need fewer calories then do men. Also, if you’re a smaller person, you need less energy than a larger person. Use this chart to determine how many calories you should be eating on a daily basis.

    WOMEN

    Under 130: 1000 Calories

    130-150: 1200 Calories

    151-200: 1400 Calories

    201-250: 1600 Calories

    251-300: 1800 Calories

    301-350: 2000 Calories

    351-400: 2200 Calories

    MEN

    Under 130: 1200 Calories

    130-150: 1400 Calories

    151-200: 1600 Calories

    201-250: 1800 Calories

    251-300: 2000 Calories

    301-350: 2200 Calories

    351-400: 2400 Calories

    Now here’s something that’s vitally important… you want to make sure you get enough calories every day, otherwise your body will go into “starvation” mode. You want to make sure that you eat your meals at least four times a day to keep your metabolism running. If you don’t eat, your body will go into starvation mode. It will realize that it’s not getting enough food, and will hold on to body fat. It’s important to get enough calories spaced throughout the day to keep your fire stoked. Don’t think that by starving yourself you’re going to lose weight. It will be the wrong kind of weight. Remember, your body will eat it’s own muscle tissue first before burning fat if it doesn’t have enough protein.

    Tip 5. Send Yourself to Boot Camp

    Now, if you want to jump start your body on its way to fast weight loss, here’s what you’re going to do. Ignore the charts above, and drop yourself right down to a 1000-calorie-per-day diet immediately. In addition, make sure you get at least 15 minutes of walking (or some other easy, basic, extra exercise) in every day as well.

    You will do this for exactly two weeks… no more… no less. Then, you will go back to eating the normal amount of calories as indicated on the chart above.

    It’s not going to be easy. You won’t be able to eat any junk food for these first two weeks. You can, however, eat plenty of good foods – chicken, salads, whole grain breads, etc. It won’t be easy, but once you get through it, you’ll be able to add lots of calories back in to your diet, and feel more normal again… in fact, after eating only 1000 calories for two weeks, you’ll probably have a hard time bringing yourself back up to 2000 calories (or whatever you should be at).

    Here’s why this works: dropping your calorie intake down to 1000 calories will shock your body into new eating habits. You will cleanse your body of toxins (like those monster grease burgers you’ve been eating) and get some good, healthy food in you. You will notice weight loss after the first couple of days, but you’ll be keeping your energy up by eating good foods at regular intervals. You can stop any cravings you’re having with water, or add some extra veggies in there – you can eat just about as much green vegetables as you want.

    Tip 6. Don’t Think “Fat Free” Means “Calorie Free”

    Everywhere you look, it seems that “low fat” foods abound. While there are certain low-fat or no-fat foods that we are going to eat, you don’t want to restrict yourself to a totally no-fat diet. There are certain fats that are good fats, and other that are bad fats. We’re going to want to eat good fats because they are necessary for proper health. Bad fats, however, will make you fat.

    There are tons of fad “no-fat” diets out there that have promoted the whole “low-fat” mentality. What’s happened? People are still continuing to get fat eating “fat-free” foods. They eat fat-free cookies, fat-free chips, and fat-free dairy products, yet they keep getting fatter. Why? Many fat-free foods have nearly as many calories as their full-fat versions.

    Now, you start eating “fat free” potato chips thinking to yourself that you can splurge… hey, why not? They’re “fat free.” Well, you still load on the calories with fat-free potato chips. It’s the calories that make you fat. In fact, when food manufacturers remove fat from their products, often times they replace the fat with sugar to improve the taste. Guess what… by adding sugar, they’re bringing the calorie count almost back up to where the full-fat product was.

    We need fat. Fat forms lining of the cell membranes in almost every cell of our bodies. Your brain is composed primarily of fat. If you don’t eat enough of the right kinds of fat, your brain will not get the proper nutrition to function. Eating too little fat can also reduce your testosterone levels (equally important for women as for men).

    Tip 7. Know Your Fats

    Saturated Fats are bad for you. They are found mostly in beef, milk, cheese, deli meats, butter, and some tropical oils. Saturated fats increase your risk of coronary artery disease, diabetes, and obesity. Avoid or minimize saturated fat intake. Try to eat low-fat meats like chicken and turkey without the skin, and reduced-fat dairy products. If you’re eating red mean, get the lowest-fat, leanest meat you can.

    Trans Fats are saturated fats that are extremely bad for you. You should completely eliminate all foods with trans fats in them from your diet. These types of unnatural fats are created during food manufacturing processes such as the hydrogenation of vegetable oil. They are usually found in pastries, buns, chips, doughnuts, shortening, and other such foods. If the label says “trans fat” put that product back on the shelf. If the ingredients of any product say “partially hydrogenated” anywhere on it – put it back. One example: margarine! It’s evil. It’s loaded with trans-fatty acids. Avoid it at all costs. Also avoid vegetable shortening, commercial pasties, deep-fried food, and most prepared snacks, mixes, and convenience foods.

    Studies have shown that saturated and trans fats are actually addictive and make you want to eat more. They have also been linked to all kinds of health problems from cancer and heart disease to diabetes.

    Unsaturated Fats, on the other hand, are generally good for you. These types of fats are usually found in nuts, seeds, fish, and grains. Mono-unsaturated fats, such as the types found in olive and canola oil, will actually protect your cardiovascular system from disease. These are the types of fats we’re going to load into our diet.

    – Good fats: almonds, avocado, cashews, flax oil, olive oil, olives, peanut butter, peanuts, fresh fish (salmon, mackerel, tuna)

    – Bad fats: butter, coconut, corn oil, cream cheese, half-and-half, lard, mayonnaise, shortening, sour cream

    Keep in mind that you need fats in your diet, but even the good fats listed above have a good amount of calories in them – so take it easy! A tablespoon of olive oil, for example, as 100 calories. Almonds (which I love to snack on) have 6 calories a piece. Nuts are a great, healthy-fat snack – but just make sure to take a small handful not the whole bag!

    Tip 8. Add Omega 3 Fatty Acids to Your Diet

    Omega fats are unsaturated fats that are not only good for you, but they’re essential for your health. Your body cannot create these fats, so you must get them totally from your diet. Omega fats are helpful for many reasons, plus they are necessary for normal cell growth and development.

    First, Omega fats are an excellent appetite suppressant. Part of the reason why people binge on “fat-free” foods is because fat is what makes your stomach “feel full.” If you aren’t eating any fat in your meal, your stomach never tells your brain that you’re full. Add a little good fat to your meal, and you’ll feel full with less food.

    Eating Omega fats helps your body to unlock stored fat so that you can use it for energy. Omega fat balances your body’s ratio of insulin to glucagon. When you eat sugary foods, your body releases insulin to remove the excess sugar from your system. If you do this too often, the insulin will block the hormone glucagon – which is another hormone that functions to help your body burn fat. Too much sugar = too much insulin = not enough glucagon = little fat burning. Plus, you are at risk for diabetes. Omega fats help to balance this ratio.

    Omega fats help to boost your body’s metabolic rate. This also helps you to burn more calories. Omega fats are the building blocks of your cells. Your cell membranes consist of Omega fats. Since they cannot be created by the body, you must get them from your diet.

    A specific fat, Omega 3 Fatty Acid, is obtained from flax seeds or flax seed oil. This will be the primary fat that we’ll add to our meals. You can use it on salads and in breads, add it to soups and yogurt. Don’t cook with it, however, as the heat will change it’s chemical properties. You will also find good doses of Omega 3 in most seafood, green leavy vegetables, fatty fish (salmon, tuna, trout, mackerel), walnuts, olive, and canola oil.

    Have fish for dinner at least twice a week – and I don’t mean your beer-battered, fried haddock that the local pub serves on Fridays. Pick a fish like salmon, tuna, or mackerel. Bake or grill them – don’t fry them. They have very high concentrations of Omega 3 fatty acids in them. Add flax oil to your salads instead of fatty dressings. Snack on walnuts or almonds instead of cookies and chocolate. You will feel full sooner, and you’ll be adding essential fatty acids to your diet to help burn calories!

    Tip 9. Get Plenty of Protein

    Proteins are the building blocks for your body. You need to eat lots of protein for your body to build, repair, and maintain your muscle and other lean tissues. If you don’t eat enough protein, your body will break down muscle tissue, which is bad, to maintain itself. As a result, your metabolism will slow, and you won’t burn body fat. Unlike fat or glucose, there’s nowhere in our bodies to store protein (aside from building muscle tissue) so you have to get a lot from your diet.

    How much protein should you eat? Most people should eat about 0.4 to 0.8 grams of protein per pound of body weight. Therefore, if you weigh 200 pounds, you should be eating between 80 and 160 grams of protein per day. This isn’t hard to do. Eat two eggs for breakfast, and an 8-ounce serving of chicken for dinner, and you’re at 60 grams of protein right there.

    What kinds of protein should you eat? I like fish, chicken (white meat), turkey (white meat), soy products, beans, legumes, and eggs (whites only – yokes have a lot of fat). Soy products are a great source of protein… once you get used to the taste. I have totally switched from regular milk to soy milk. It has all the calcium, much less of the saturated fat, and none of the cholesterol of normal milk (even skim milk!)

    Eat fish twice a week, chicken twice a week, turkey once a week, a vegetarian meal once a week, and then on that seventh day, go ahead and splurge with the pork or beef… just take it easy. Just make sure you choose lean sirloin cuts. Trim off any fat. Beef has a lot of saturated fat in it (it’s marbled throughout the meat so you can’t just cut it off). Beef is the worst meat for you – as compared to the other popular meats.

    – Good protein: beans (any kind), eggs (preferably whites – yolks have a lot of fat), chicken (white meat, no skin), turkey (white meat, no skin), salmon (preferably not farmed), tuna (packed in water, not oil), mahi mahi, any shellfish, any soy products.

    – Bad protein: bacon, ham, hot dogs, beef, pork, lamb, veal.

    In part 2 of this article, you’ll read about nine more tips to lose weight.

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    Source by Richard Rost

    Views: 0

  • Treating Facial Tics and Tourette’s Syndrome With Alternative Medicine

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    Tics may be due to nutritional deficiencies, genetic conditions, Tourette syndrome, immune system malfunction, allergies, or stress. Stress and anxiety can increase the frequency of facial tics. Emotional trauma can cause tics which can disappear when the emotional disorder is treated. Tics due to emotional trauma or stress can improve or disappear with hypnotherapy, Emotional Freedom Technique (EFT), energetic therapy, Neuro-Linguistic Programming (NLP) yoga, Tai Chi, music therapy, homeopathy, Interactive Metronome, cognitive behavioral therapy, HEMI Sync, acupuncture, massage, and scalp acupuncture. Secondary mood disorders can worsen the severity of tics.

    Treating and healing facial tics or Tourette’s syndrome with ordinary amino acids is the basis for Orthomolecular Medicine. Large doses of naturally found proteins called amino acids can repair the imbalance in the brain and repair its malfunction. These amino acids are affordable and are used in therapeutic doses much larger than those levels normally found in food. The concept of orthomolecular medicine is based upon the use of very large doses of vitamins, minerals, amino acids, or botanical extracts for the cellular repair and enhancement of normal brain activities and motor activities.

    Lithium mineral salt may help this patient if there is Tourette’s syndrome, but it would not help for most other types of facial tics. Botanicals that may treat tics and reduce tics and spasms include kava, skullcap, valerian, St John’s Wort, peppermint, black cohosh, dragon bone, prunella, rose hips, Go Teng, Tian Men Dong, Bai Shao, Yin Chen Hao. Orthomolecular medicine uses includes magnesium, zinc, calcium, B Vitamins, and chromium along with the botanicals to support recovery.

    Orthomolecular medicine uses large therapeutic doses of carnitine, tryptophan, taurine, GABA, and 5-HTP. Theanine, GABA, and 5-HTP can work well for tics caused by stress. These amino acids must be used long- term for Tourette’s syndrome and you may want to consider IV therapy in the worst cases for at least nine months.

    This patient may have severe allergies and benefit from the elimination of genetically modified foods. The diet should be altered to exclude unsaturated fats, caffeine, nicotine, artificial sweeteners, food additives, food dyes, alcohol, and high fat meats. Try to eat free range chicken, organic meat, organic or locally produced eggs, and limit red meat to twice per week. You should always eat breakfast relatively high in protein. This may include whey protein, almond milk, or soy protein. Walnuts, yogurt, almonds, pumpkin seeds, sunflower seeds, and pecans are great snack foods ideas. Remember that corn is frequently a genetically modified food. Popcorn can be a good snack food if you are certain that it is not genetically modified. Organic or locally grown vegetables and fruits are the best health options. Avoid foods that are often contaminated with pesticides or heavy metals. Plant fruit trees in your yard for more fresh fruit.

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    Source by R Stone

    Views: 0

  • Exposed – How to Cure Hemorrhoids Naturally

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    Hemorrhoids are a misery both men and women must fact from time to time. No one enjoys having this problem, and curing hemorrhoids can be a very difficult thing. It is a common ailment, one experienced by half the people who have turned fifty. Still, it isn’t easy to find a simple remedy or to forget how much better life seemed before it happened.

    One common cure for hemorrhoids is aloe vera. People who apply to this inflamed area swear by it. This is a natural remedy anyone can use with little difficulty. Pain may disappear in a matter of days. Users suggest you apply it twice a day. Be sure to cleanse your hands before and after you apply it.

    Another natural cure is apple cider vinegar. Simply lay on an application and itching will vanish in no time at all. Bleeding will also slow down, too. Some people prefer to drink the vinegar. They claim this will cure the bleeding and protruding hemorrhoids. You may have to drink the apple cider vinegar three times each day. Some people apply the apple cider vinegar to cotton balls, then apply these to their hemorrhoids. There are a few people who complain it burns at first, but this problem disappears after awhile.

    Another cure is witch hazel wipes. A lot of people apply them after each bowel movement. In addition, there are people who will tell you vitamin B6 is a great aid. They take doses of 200 milligrams. Others take rutin or bioflavonoids.

    One more secret is avocado seed. You simply pour the avocado seed into filtered water. Strain this and add some honey. Drink it throughout the day. Soon your hemorrhoids will disappear.

    The old fashioned way of treating hemorrhoids includes sitting in a warm bath for about ten minutes each day. Fill your tub with hot water and add lavender or juniper. The entire body will get relaxed and painful symptoms will be relieved. Or you can try ice packs to alleviate the swelling. Others suggest you apply petroleum jelly and cortisone creams. Also, it’s suggested you should wear cotton underwear and loose clothing. Finally, you can clean the anus after your bowel movements with a moist towelette or a moistened pad. Don’t forget about acetaminophen and aspirin.

    Eat fiber. Fiber helps to get the bowels to move. You should try to eat 25 to 30 grams of fiber each day. Some sources of fiber are breakfast cereals that have 10 grams of fiber per serving. Also, you want to eat fresh fruit, beans, prunes, and vegetables. Asparagus, cabbage, carrots, corn, and broccoli make excellent choices. You can’t forget to drink a lot of water to make this fiber work well. Eating fiber won’t make a change for two or three days.

    Some people recommend kegel exercises for relief. All you have to do is try to stop your flow when you urinate. You squeeze your tummy muscles and make your pelvic muscles do all the work. You may also have to squeeze your leg muscles as well. The kegel exercises will help get your hemorrhoids to move inside.

    All of this takes a lot of patience. You can probably find the best method for you if you are willing to give things a try. Be patient. It isn’t easy. But who knows how soon you’ll feel relief and be on the road to freedom? Then your life will be back to normal and you’ll be happier than you’ve been in a long time.

    If you’re looking for a fast and effective way to cure hemorrhoids naturally, you might want to check out H Miracle. H Miracle is a natural hemorrhoid cure that has been used successfully by thousands of ex hemorrhoid sufferers worldwide. It is 100% natural and provides fast pain relief in addition to permanent healing of the problem. To find out more information about H Miracle and other hemorrhoid cures, use the links listed below.

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    Source by Emma V Lee

    Views: 1

  • Direct Marketing – 5 Essential Components of Successful Direct Marketing

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    Direct Marketing produced $2.05 trillion in sales in 2012. That represents about 8.7% of US GDP in 2013. This implies several key points.

    First, competition in direct marketing is stiff. With all those advertisement dollars being spent on direct marketing, you need to ensure your message is getting through and being heard. Second, with stiff competition, you need to craft compelling messages, not once, but repeatedly. You need to do this effectively and efficiently, if you want to do more than just tread water.

    Thus, it’s important to develop a marketing strategy that optimizes your budget spend by employing direct marketing more effectively. Here are 5 essential components of successful direct marketing.

    1) Deliver a Compelling Sales Message

    Several elements go into creating a compelling sales message. Successful sales letters and other marketing content must be relevant, useful, and persuasive. Marketing content that works grabs your prospect’s attention, shows uniqueness, and builds trust with your prospect. Employ these three elements in all your direct marketing content.

    · WIIFM – Tell your prospect exactly what’s in it for him or her.

    · Unique Selling Proposition (USP) – Clearly describe why your solution is the superior one.

    · Testimonials – Let your satisfied customers “sell” for you.

    2) Follow-up Leads Promptly to Attract and Engage Your Prospect’s Attention

    You might have a lead-generating sales letter, but if you don’t follow-up, valuable leads will slip through the cracks. Follow-up a live event with a phone call, an email, or a letter that invites the prospect to take the next step.

    Offer a free demonstration of your product or service. Set up an appointment with a subject matter expert who can go into greater detail on how your company’s solution works, and why it’s better than the competition’s. Then, before the scheduled demonstration, send a white paper that explains your product in detail.

    Follow-up, engage and spark your prospect’s interest in your solution.

    3) Promote Your Brand

    Benefits from branding give companies and edge over competitors that don’t brand. Branding helps position your product or service favorably. It also gives you pricing and distribution power. The takeaway is: never miss an opportunity to brand.

    Direct marketing affords you many online and off-line media to build brand awareness. Online media: (1) Banner advertising; (2) Blogs; (3) Email; and (4) Website. Off-line media: (1) Print advertising – sales letters, postcards, brochures; (2) Press Releases; and (3) Public Relations.

    4) Nurture the New Customer Relationship

    Lead nurturing is just as important as lead acquisition. Most companies want to develop long-term relationships with customers. That’s because they become repeat customers. And, over time, repeat customers generate more sales and profits to your bottom line.

    Outbound marketing provides many ways to build and maintain a thriving lead nurturing program. You can employ email, direct mail, social media, mobile, podcasts, seminars, phone calls, and videos.

    5) Integrate and Synchronize Online and Off-line Direct Marketing

    To optimize your message and direct marketing budget, success lies in finding the right mix of online and off-line methods. One method isn’t necessarily better than another. Instead, the secret sauce to successful direct marketing depends on how you weave these various methods together.

    You can integrate and synchronize these methods along the sales cycle beginning with message delivery. Start with a sales letter, follow-up with a phone call or email. Refer your prospect to your website for deeper marketing content, and don’t forget to brand throughout this process.

    Achieving the right marketing mix produces a “multiplier effect” that helps you close sales faster and easier. Employing different media in a consistent and coherent manner working towards the same goal optimizes your marketing efforts.

    Don’t Overlook the Value of Direct Marketing

    With so much attention focused on inbound marketing lately, it’s easy to overlook direct marketing’s benefits. However, as you can see, it still commands the lion’s share of sales. Therefore, it’s prudent to examine your marketing strategy’s focus and align your budget accordingly.

    Before you undertake a direct marketing campaign, employ these five essential components to compete effectively and efficiently for that $2.05 trillion market.

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    Source by Alex M Milo

    Views: 1

  • Style and Glamour With Leather Luggage Tags

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    Today, luggage tags play an important role with long distance travelling. In the days gone by this duty was fulfilled with a simple luggage sticker. Although this little sticker carried vital information of the passenger’s travel details, it did not receive its due attention. The travel world has changed over the decades. Today luggage stickers have been replaced by luggage tags. This has got so much prominence, that the consumer market is flooded with different designs and styles of luggage tags. Amidst this wide range, travellers will also find the Leather Luggage Tags.

    There are some interesting facts about leather – it is nature’s most luxurious, yet practical type of material. It is mostly used to manufacture bags, but today luggage tags too have joined the bandwagon of leather items. Since there is a wide range of low-cost luggage tags freely available in the markets today, travellers prefer to change them each time they travel. However, there will be some passengers who will not prefer a change, and would like to continue to use the same tags. The best choice during a situation such as this is to have luggage tags made out of leather. It is the most durable, long-lasting and stylish type of material. It definitely gives elegance and class when seen tagged on your luggage. There is range that you can select from, and given below are just a few choices which will help you have an idea on the type of Leather Luggage Tags that are found at retail and online stores:

    1) Crocodile Luggage Tag: Croc-Embossed leather travel accessory which will look so elegant on your baggage, that you might be even called for an upgrade to luxury class! They are made of Italian calfskin with authentic croc embossing, stylish purple lining and skillful craftsmanship. The quality of the tag will definitely improve with age. It has a rich design, with a gold buckle and a privacy flap to protect your identity.

    2) Royce Luggage Tag: Made of top grain full harness cowhide leather. This is a neatly manufactured tag with the ultimate in luxury and privacy.

    3) Leather Luggage Tags – Italian Leather: Available in a choice of 10 different colours, and some which also includes a small design. Whether you prefer basic black or you would like a bit of recognizable colour – they have it. This tag will help you identify your luggage quickly and get you moving to your next destination.

    4) Goodhope Luggage Tag: Made of leather and round in shape. Available in a range of 6 bright colours. Includes strap and is easy to spot as it features a creamy saddle stitch.

    5) Lewis N Clarke Luggage Tag: A bonded leather neon green luggage tag with an open face for travel details. Perfect to help you identify your baggage even from a distance.

    Given above are just a few ideas of the wide range of Leather Luggage Tags that are found in the market. It might be far easier for you to shop online, it gives you an opportunity to browse these products at your leisure, and select the best of your choice.

    Make your next long distance trip in elegance and style with luxury travel accessories!

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    Source by Paul Sung

    Views: 0

  • The Best Final Expense Sales Presentation Ever

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    Arriving At The Prospects Home

    When I arrive at the house, I like to park in the driveway because that is where family parks and they are more likely to greet me. I look for the door that they use the most and I go and knock on their door (usually the back or side door). While waiting for them to come to door, I look down at my clipboard and pretend to read. I try not to make any eye contact until they open the door.

    When they open the door, I greet them as if they have been waiting for me all day long. “Mrs. Jones? My name is Joseph and the reason I’m stopping by today is because you recently sent this card in and it’s my job to bring you that information you requested. I’d really like to go over this with you, can I come in?”

    If they say yes, GREAT!!! I’m in! If they say it’s not a good time, then I will schedule an appointment with them for the next day. Now you are off to your next one. Some people will let you in and some people will make appointments with you, some won’t be home. (Always make sure you go back or call if they’re not there.) Of course, some will slam the door in your face… ha (fortunately, not usually.)

    At the end of the day, you should have made 3-4 presentations and scheduled 4-5 appointments. The point is, you are out there working and making money. I’ve honestly made $8000 in commission in one day!!! No joke.

    Making Appointments

    Rather then drive around all day, some people prefer to make appointments or hire someone to make appointments for them. Personally, I hired someone to do this for me. I schedule my appointments an hour and half apart. Usually it starts at 10:30am and ends at 7:30pm. I try to get 7 appointments a day, 4 days a week. I always make my appointments the day before because they forget if it’s more than one day away.

    Script for Setting Appointments Yourself

    Here is an appointment script you can use:

    Good Afternoon ____________, This is ____________

    I have in my hand, a pink card that you filled out and sent in requesting information on the Social Security Death Benefit Program.

    Now, my job is to get this information out to you.

    The address I have here is ___________________.

    Is that correct?

    Okay… Great!

    On the card ________, you wrote down that you were 65 and that your wife was 63… is that correct?

    Awesome, awesome…

    Let me ask you a question: are you (you guys) working, retired or receiving disability?

    Oh yeah, that’s good, that’s good… What time… do you/she/he get off work…

    chit chat…

    anyway, like I said, my job is to this information out to you and I can either get it out to you tomorrow at ______ or ______…

    which is best for you?

    Great…

    Do you have a pen and paper handy or do you have your calendar in front of you?

    I just want you to write down my first name… It’s Joseph. Last name Haworth, H-A….

    Now put down there ______am/pm on ___________day… that’s tomorrow.

    Well, I really appreciate your time, I look forward to meeting you and __________, at ______________am/pm _____day________.

    Have a great day.

    When you arrive at your appointment, smile BIG and assume you are getting in. Say you are there for the appointment and ask to come in. It’s easy to get in… most of them remember that you are coming.

    Presentation

    To put you at ease, I want you to know that I’m not a sales person at all. I’m the most passive, non pushy person you can imagine. There really is no trick to it. So relax your shoulders and have fun.

    Once you are in the door, you compliment their home, their yard, their dog, the smell of the house… you know… whatever! Just compliment. My favorite one is to mention how clean the house is. If it is really clean, it means they work really hard at it and they appreciate someone noticing. As I’m walking in the house, I look at the pictures and I either ask who is in the pictures before I sit down or I ask later. In any case, seniors love to share their pictures so make sure you ask about them.

    I’m always very casual and I do my best to avoid the sales presentation for about a half hour. I like to have them talk to me and tell me about themselves and their family and their problems etc. I honestly get sucked in. I’m right there, feeling their joy and pain and I’m concerned and interested. I don’t care about the insurance at that point. Eventually, you move to the presentation and by this time you are friends and this helps them listen and helps you know how to communicate to them. Here are the steps:

    1. You tell them why they received the card and what it’s about.

    2. You bring up the cost of a burial and the fact their family is going to have to pay $10,000.

    3. You find out why they sent the card in.

    4. Ask who their beneficiary is and if they have ever paid for a funeral (both these questions bring out emotion because they don’t want their kids to pay for the funeral and by asking if they have ever paid for one, this helps them remember the pain of paying all that money for a funeral.)

    5. Ask them what medications they take and what they are for. Then you ask how their overall health is. “Have you had any heart problems, or kidney, or liver or lung problems? If so, when?” You need to know when because most applications only care about the past 2 years or so.

    6. Now you know what they are going to be approved for and you can show them some prices. I usually write down 3 or 4 prices on the back of their lead card. I try to match what I think they can afford. Once I write them down, I go over the prices and then hand them the sheet. I say, “Now, Mrs. Jones, I want you to look over these three prices and you tell me which one is best for you?

    7. Before I give them the prices, I tell them about an immediate benefit and a graded benefit. The immediate benefit means that their family will get the full face amount if they died even after only one payment. The graded policy, however, makes them wait two years before they have full coverage. To find out which one they qualify for, I have to ask the questions on the application. (However, if you asked enough questions earlier, you already know….)

    8. Before I ask the immediate benefit questions, I ask them to pick out a price first. (This is called asking for the sale. You have to ask for the sale or you will not sell!!! Plain and simple). Knowing the price they will pay helps with the next step. When you know they qualify for immediate benefits, after you ask the appropriate questions (that you already know the answers to), you stand up and congratulate them.

    9. At that point, all you have to do is ask for their personal information. “Mrs. Jones, can I see your SSN and Drivers License”… the point is that you start writing the application.

    We hope you will join us to see the full presentation in print, audio and on video.

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    Source by Jody Haworth

    Views: 0

  • Basics of Money Management

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    Money plays an important part in our every day lives and making the most of what we have will help us live a life free of financial pressures. By learning some basic rules, you can make life easier for yourself and for those who depend on you. Here are my basic rules.

    Rule one. Don't borrow money for consumable goods. What are consumable goods? They are stuff that lose value over time. Stuff you want but can live without. Examples are electronics, subscriptions to magazines, auto mobiles etc.

    Rule two. Live within your means. In other words, spend less than you make. I know that may sound hard if you are on a tight budget but to just take easy credit when it is available to you is simply inviting financial disaster.

    Rule three. Become financially educated. This can only be done by reading all you can about the various investment options available to you. There is really no excuse for not being kept up to date with all of the financial news because there is so much information on financial matters available on and offline.

    Rule four. Diversify. A mistake that some investors have made in the past is to put all of their eggs in the one basket only to find that the company they invested their money in went bellyup. Prudent investors diversify. That is spread their money around in various companies to minimize their risk.

    Rule five. Keep good company. There are people about who have bad attitudes toward financial planning and money in general and if you spend too much time with these people there attitudes can affect your thinking.

    Rule six. Take responsibility for your own finances. Some people will ask others for advice just so that they have someone to blame if things do not work out for them. A financial advisor will tell you to do this or that but at the end of the day it is your money and you are the one who reaps the rewards when the markets are up or takes a hit when they are down.

    Rule seven. Take a long-term view of your investments. Investing your savings is a long-term game and in order to take advantage of the gains in the markets you have to take a hit sometimes which means not panicking when the markets are going down.

    Rule eight. Keep the big picture in mind. In other words have a target or goal in mind. Are you saving for a house deposit or your retirement?

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    Source by Robert Alan Stewart

    Views: 0

  • Why Are Your Customers Not Buying?

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    The messages you put in front of your potential customer once they first discover your business can make all the difference between a sale and a pass, and between a happy customer and a disgruntled one.

    If your customers are not buying, you may be missing one of these five crucial elements.

    Have You Identified a Problem or Need?

    Take the time to learn about the “pain points” or problems people generally have in regards to your specific niche market. Your entire website should have content material that addresses the needs of your target audience.

    People don’t just want to be sold to. They are busy and keen to find out about solutions that work for their problems. By producing this kind of useful content on a frequent schedule, you are putting yourself out there as an expert worth paying attention to.

    Comparing Solutions Side-by-Side

    Your prospective customer will make side-by-side comparisons with similar products. If you show the value that you offer, it can swing their choice in your favor. Tables, index charts, images, features and benefits, customer reviews and opinions, are just the kinds of information they will be looking for.

    Retargeting will keep your products under consideration as they go around the internet searching for solutions. Many top websites allow for retargeting, so your potential customers will see your product frequently as they use the internet.

    Purchasing

    When a customer buys from your website, make sure the online buying process carries forward from the page into a sales receipt they can keep. Also, send an email to thank them for their purchase. Offer support with any customer service issues and don’t offer other items for sale that they’ve already bought.

    Follow-Up and Customer Satisfaction

    You can also add real value by sending hints and tips or a quick-start guide to using the product, and so forth. These little surprise gifts and add-ons don’t cost much in terms of time and effort, but they can have a huge impact in terms of customer satisfaction, their and their long-term loyalty to your business and products.

    Request For Their Money Back

    If you do get a request for a refund within the agreed timeframe, provide it promptly and with courtesy. Do ask for a reason why they want a refund, but don’t demand it. Leave them in your customer email list, but, personalize their offers by not continuing to promote to them the item they have already decided to return.

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    Source by Jon Allo

    Views: 0