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  • Finding Emotional Intelligence in Negative Emotions – Positive Purpose in Sadness Anger and Fear

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    Emotional Intelligence is severely undervalued. When you feel stuck, frustrated, stressed, upset, or overwhelmed, skillful emotional awareness is the key to moving forward. Underneath your upset is a specific emotion that can guide you. The key, then, is to understand the messages in your feelings and become skillful in using their energy appropriately.

    Even so-called “negative emotions,” such as sadness, anger, and fear, convey important information and energy to carry out specific actions that can help you and others. Emotions arise with a purpose and when this purpose is fulfilled the feeling subsides. Unfortunately, as a society, we have not learned to understand and sufficiently value emotional energy and information, so we tend to deal with these feelings crudely.

    For example, with an emotion like anger, you might express it explosively or shove it under the surface, because you do not want to act angrily. Either you express your feelings reactively or cease feeling altogether.

    Emotional Intelligence expert, Karla McLaren, describes a healthy third alternative. She says you can facilitate the healthy flow of emotions by consciously “channeling” the information and energy that emotions provide. In other words, emotions contain meaningful messages along with energy to do something related to those messages. This is true for so-called “negative” emotions as well as “positive” ones.

    For example, McLaren suggests that:

    • ANGER arises when you, or someone or something you love, is threatened and you need to take protective action or set a firm boundary.

    • SADNESS arises when you need to let go of what no longer serves you or what is past, so you can move forward.

    • FEAR arises to prompt you to take preventative action.

    • JOY prompts you toward expansive, expressive, creative action.

    • COMPASSION prompts you to care for others.

    So, every emotion has a MESSAGE and ENERGY to carry out a specific type of action. Tuning into your emotions helps you to receive these messages and take these actions.

    Let’s explore the first three of these emotions in more depth. Sadness, anger, and fear are often misunderstood and handled poorly. We tend to repress them, stay stuck in them, or express them unskillfully, with negative consequences.

    So, as you work with these emotions, it’s important to do so Mindfully. Approach them as a curious observer with an attitude of paying attention, on purpose, in the present moment, without judgment. Know that emotions are simply information about yourself, others, and events, along with energy to do something about this information. They do not define who you are and they will pass as you gather their information and take appropriate action.

    (Note: If you feel overwhelmed or paralyzed by feelings to the point where you are unable to consciously process them yourself, seek the assistance of a counseling professional who is trained to work with intense emotions.)

    The Positive Purpose of Sadness

    The purpose of sadness is to enable you to let go of what is no longer working or what is past and finished. Sadness is a watery downward-flowing energy that enables you to release what no longer serves you, so you can return to fluidity and flexibility in your life.

    By allowing appropriate sadness to flow through you, you’ll make space for new energy and new possibilities. If you do not consciously acknowledge sadness or don’t know how to flow with it, you’ll bury it inside, where it will perpetually cycle, or you’ll get lost in the feeling and be overwhelmed.

    Here’s a practice adapted from Karla McLaren’s book, “The Language of Emotions,” that can help you consciously process feelings of sadness.

    1. When you feel sadness flood into you, take some quiet, private time to center into the feeling. Tune into the sensation of sadness, locate where it resides in your body, and approach it with curiosity to learn what it has to tell you.

    2. Take a deep in-breath as if you are filling your whole body with your breath. As you exhale, make a sighing sound, and feel the energy of your sadness flowing like water down through your body, through your legs and feet, and down into the ground.

    3. Stay centered in your inner space and ask your sadness the question: “What needs to be released or let go right now?” Don’t rush to fill in an answer. Instead, keep the question open. Listen and feel inside.

    Repeat your sighing breath down through your body as many times as you feel the need and keep your question open for your deeper knowing to respond. You may find you know right away what you need to release or you may find it becomes clear later. Either way, tuning into sadness (or any emotion) mindfully initiates a process of discovery and integration that will help you move forward.

    The Positive Purpose of Anger

    Anger arises to create and preserve personal boundaries and safeguard personal space. You feel angry when a personal boundary or the boundary of someone or something you care for is disrupted or violated. When you are able to identify the source of the perceived threat and use the energy available in anger to strengthen your personal space and take appropriate action, anger will recede. It will have accomplished its purpose.

    Here’s a practice adapted from McLaren to gather the information and use the energy in your anger:

    1. When you feel anger rising, focus inside your body and become more in-touch with the felt sensation. Approach the feeling with curiosity to learn more about it.

    2. Take a deep in-breath. As you exhale, imagine and feel as if the energy in your anger travels outward into a sphere about an arms-width around you, your personal boundary, strengthening it with a brilliant color. Do this until you feel a shift in your energy, so you are witnessing, feeling, and working with the energy in your anger without being consumed by it.

    3. Ask your anger this question: “What needs to be protected or restored?”

    4. Then ask, “What action will restore healthy boundaries and protect what is important?”

    These questions help you identify what feels threatened, so you can take appropriate action. Try this when anger arises and see how it works for you.

    The Positive Purpose of Fear

    We’ve been told “Fear is what holds us back” and “The only thing to fear is fear itself.” If we can just overcome our fears, we’ll be able to live full-out and realize our hopes and dreams. But, what if this perennial wisdom regarding fear is missing something? What if fear in its essential form is one of our wise guides?

    Emotions have three primary forms: unconscious reactive expression, a repressed cycling state, and a healthy free-flowing state. It may be that we are only familiar with the first two forms of fear: a reactive expression that makes us cower and a repressed state which creates constant low-level anxiety.

    Fear in its healthy free-flowing form is something altogether different. What if fear can signal intuitive awareness of something that needs attention? What if it can alert you to important action?

    This form of fear is a sixth sense that reaches out through your personal space to pick up signals about what is happening inside you, with others, and in your environment. Fear can alert you to what is happening in your own body. It can alert you to the actions and intentions of the people around you and to conditions in the environment. When you learn to discern this information, it can help you can choose wise actions.

    To learn to use fear as a wise guide, try this simple practice:

    1. When you feel fear arising, take a quiet, private moment to center into the feeling. Tune into the sensation of fear, locate where it resides in your body, and approach it with curiosity to learn what it has to tell you.

    2. Take a deep in-breath as if you are filling your whole body with your breath. As you exhale, imagine and feel that your breath fills the sphere of your personal space about an arm’s width around your entire body. Sense into your personal space and into the wider space around you and search for subtle signals. For example, you might be drawn to an area inside your body or to look at something or someone in your environment. You might feel the urge to move toward or away from something.

    3. Stay centered in your personal space and ask your fear the question: “What action needs to be taken right now?” Don’t rush to fill in an answer. Instead, keep the question open. Listen and feel inside. See what presents itself. You may have an inspiration to take a specific action.

    It can take time to learn to discern guiding signals. As best as you can, be patient. The simple action of tuning into emotional signals is a cultivated skill. You’ll grow your ability to sense inner guidance from fear and all your emotions through mindful practice over time.

    You’ll also learn to discern the quality of signals that represent accurate present guidance from false interpretations based on painful past experiences. There’s a different felt quality to accurate versus false guidance. False guidance may feel alarming, stressful, or rushed. It is fixated on what happened in the past or overly-anxious about the future. Accurate emotional guidance has a matter-of-fact, present, forward-moving quality, that feels like perfect timing.

    So, in summary, as emotions come up, instead of being wary of them, what if you welcome them, become curious, and ask:

    • What is the sensation of this emotion in my body?

    • Exactly what emotion is this?

    • What is the message in this feeling?

    • What is it asking me to do?

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    Source by Kevin Schoeninger

    Views: 0

  • How to Collect and Invest In One Dollar Bills Using Serial Numbers

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    A one dollar bill may not seem like a lot of money, but some are rare and can become part of an investment. The key to knowing if a dollar bill is worth more than face value is to examine the serial number. Serial numbers are a combination of a letter, eight numbers and another letter at the end. You can find them easily because they are printed in green and are located twice on each bill. One is close to the bottom left of George Washington’s portrait and the other is located at the top right of his portrait. Combinations of serial numbers are keys to determining the rarity and investment value of a bill.

    The first letter runs from “A” to “L”. These 12 letters are codes for the cities where they were printed. The last letter indicates the number of times that the Bureau of Engraving and Printing used the sequence of serial numbers. So, “A” means that the serial number has run only one time. “B” indicates a second time and “C” is the third. The number of letters goes through the 26-letter alphabet.

    Between the letters are eight numbers representing how many one dollar bills were printed in one year. The first one printed will be “00000001”. The last is “32000000”. The lower or higher the numbers, the more they’re worth as investments. For example, a bill with a low number like 00000095, or one with a high number 32000022 can fetch between $25 to $100.

    Also, a specific combination of numbers can add value. If you have only two numbers in the set, like “2” and “4”, such as 22424442. This number is worth a little more than face value. But, if you have a repeating pattern, like, 24242424, or 24224224, your investment just increased by about $1,000. This special combo is called a “binary bill.”

    You might also get a set using three numbers, such as “2”, “4”, and “7”, you can have them in no special order, such as:27244727, or 59577975 Of course, if they follow a repeating order, they are worth more. You must know that a two number combination will be more valuable than the three number combination. These are called “trinary bills,” which could only fetch $3 or $5.

    Another type is called a “ladder,” which is a direct count from 1 to 8: 12345678 or, backwards: 87654321.

    A “radar” bill reads the same numbers backwards and forwards, like a mirror: 14622641. A “super radar” bill only includes two numbers, with the same one only at the beginning and end: 59999995. Radars can fetch about $25, while super radars might be worth about $70.

    Two or more separate bills with consecutive serial numbers, like 25348793 and 25348794, are two bills printed one after the other.

    “Doubles” occur when you have two of the same numbers: 33774499. A “double quad” is two sets of four of the same number: 33335555. Even a bill with one number repeated eight times: 44444444 might bring $500.

    You can also find a “star note.” If you see a star at the end of a serial number, it means that it’s a replacement bill for one with the same serial number that was damaged.

    Special combinations of serial numbers from one dollar bills vary in value, from just a few dollars to a few thousand. My advice is to go to your bank and ask for a one-dollar “strap” which is a pack of 100 one dollar bills. Go through them and see what patterns of serial numbers you can find. Sometimes, a fresh new pack of one dollar bills will come to a bank straight from the Bureau of Engraving and Printing. So you might have a good chance of finding consecutive bills, which could possibly earn you a few more dollars if you sold them to a collector. Just remember that any bill with a special serial number is a rare item. Now, you have a good reason to check the dollar bills in your pocket or purse.

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    Source by Harrington A Lackey

    Views: 0

  • Addiction Doctors – Can an Addiction Doctor Help You?

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    Suboxone doctors are something that are in big demand, right now. Unfortunately, more and more people find themselves on the losing end of an opiate addiction with each and every day that passes. In the past, there were other treatment methods that were used to treat addiction to opiates, whether your drug of choice was heroin, hydrocodone, oxycodone, or one of the other many pain prescriptions that are often abused.

    Some of the other courses of treatment include In patient rehabilitation centers and methadone treatment. Because of the restrictions that come with those forms of treatment suboxone doctors have become a more popular choice with each new person that tells of their experience with the suboxone doctor that they were able to find.

    Rehabilitation Centers in many cases require that you actually “check in”. when you do so, you are for the most part separated from the outside world, your family, job, and anything else that you hold close to you in the real world. The goal of most rehabs is to make you comfortable and to provide you with counseling in an attempt to get you through the opiate withdrawals. The biggest problem that most people find with this is the fact that opiate withdrawals are extremely unpleasant, and the absence of any sort of medication to curb the most undesirable symptoms of withdrawal make the process more than difficult. On top of that, it’s said that opiate withdrawal can, and usually does at least psychologically last for 45 – 60 days. So, even if the rehabilitation facility is able to keep them clean for a week or so, as soon as they hit the street, in most cases the urge to get high will have them running back to their opiate of choice again.

    A regimented methadone treatment has often proven effective, and in many cases has pulled people from the clutches of addiction. However, there is a very serious downside. Methadone in itself is a very addictive substance, and in many cases, the people using it to rid themselves of their opiate addiction find themselves as addicted to the methadone as they were their drug of choice. At the end of the day, they still end up having to take a substance day after day to be able to get through their lives. Basically, they are trading one drug for another, and if they should happen to stop taking the methadone abruptly, they will find themselves right back in withdrawal. Doesn’t sound quite right, does it?

    On the other hand, suboxone doctors are able to offer a solution to your addiction problem that is not only highly regarded as the most effective opiate addiction tool ever known, but it is temporary. Suboxone works by attaching itself to the same receptors that your opiate of choice used to, so your brain in essence still believes that you are “getting high”. In reality, you are stone cold sober. Typically suboxone doctors will put you on a short term program that is what I like to call, front heavy. What I mean is, in the beginning you will take a large dose of the medicine, and after a couple weeks, you start to ween off. By the time 45 days comes, your opiate withdrawal is over, and best of all, you no longer have the urge to abuse whatever your drug of choice is or was.

    The biggest problem with suboxone doctors though, is finding them. In order to have the ability to prescribe the drug, doctors have to go through a special training and education program. Plus, since the treatment itself is still relatively new, it hasn’t caught on yet the way something like methadone has.

    If you are starting to realize that you have a problem, and you’re ready to do something about it, I highly recommend searching out a suboxone doctor near you. If there isn’t one relatively close to you, look in the next city, county, or state. Finding one might be the only way you get clean, and it very well could save your life.

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    Source by Jeffery Mellenthal

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  • Offline Dating Vs Online Dating

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    Offline dating is whereby an administrator of the website Interacts with members as they apply through a private secure online application. The application may have a setting that allows the administrator to manually approve or decline each application. That way, if the administrators feel the member does not meet the criteria of what the other offline dating members are looking for, they will be denied access and notified through an email. Offline dating can build a private community based on its mission statement and be more selective. This can result in more targeted searches and a higher percentage of matches with a smaller number of members.

    Online dating is whereby there are no administrators interacting with members as they apply. Anyone can fill out an application and they become members. Online dating is an open community and by using algorithms, you search for your match. This can result in less targeted searches and a lower percentage of matches with a larger number of members.

    The advantages of offline dating are you can meet a member in person at an event in your city. Offline dating companies typically host Mixers in different cities for its members and many Mixers don't charge a fee to attend. There is a cash bar and members are encouraged to purchase one drink that the venue keeps. This arrangement allows the offline dating company to host free Mixers. The member don't pay to attend, the offline dating company does pay for space to host the Mixer and the venue makes money from the cash bar.

    The advantages of online dating are members don't face rejection at live mixers. They initially contact each other and establish a virtual relationship that may or may not lead to an in person meeting. The goal is to meet offline and after a period of time establishing a virtual relationship, a level of comfort and trust is established. This may make the first live meeting less stressful.

    The costs of offline dating can be more because attending some events might cost more. Some events are free, such as attending a 2 hour cash bar event at a restaurant. Some events such as a destination trip, a ski trip or cruise ship will cost more.

    The costs of online dating are less because you know what your monthly charge is and at any time, you can cancel your subscription.

    The technology with offline dating companies are a combination of algorithms and human interaction. When a member registers and gets approved, their profiles are uploaded to the system and are not visible by other approved members. Only the administrators of the website can access members profiles and invite members to events, send updates on new happenings and offer dates for a fee. If a member wants to search through the offline dating sites database, only administrator can perform that function for him or her. When a search is completed on behalf of a member interested in finding matches, the system generates appropriate matches based on algorithms that the administrator sets, usually a 70% or higher compatibility. Once those appropriate matches are generated, the administrator can send a photo and bio for the member interested in getting dates to view, with just a click of a few buttons. No other information about the member is sent.

    The member requesting dates then selects a handful of members he or she would like to go on a date with and email the administrator which ones. Next, the administrator then sends those handful of members a photo and bio. No other information is visible. Finally, when any of those handful of members reply they would go on a date with the member requesting a date, a date is ready to be completed. To complete the transaction, the administrator sends a secure electronic invoice for $ 25 and once paid, the administrator sends the contact information for one of those members that is waiting to be contacted to go on a date with. This is a 5 step process all driven by technology and a push of a few buttons that can take less than 15 minutes per date. The process with offline dating companies is simply setting up a guaranteed date, whereby both members have seen photos and bios and both agreed to go on a date. This can take the anxiety out of arranging a date and save time.

    The technology with online dating companies are very simple and straightforward. Members apply online, upload their information, pay a subscription fee and can search and contact other members as the system produces matches based on algorithms that the administrator sets. The advantage is members can view hundreds of profiles and contact hundreds of members, all by paying a monthly subscription with no assistance of an administrator. The challenge comes when a member is interested and contacts another member, that member might not reply. Time and effort spent developing searching and contacting other members might not result in any dates.

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    Source by Janis Spindel

    Views: 0

  • Finding Your Wealthy Place

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    How is your life today? Does it reflect that you are a child of God? Does it reflect the wealth of your heavenly Father? God said in Deuteronomy 28:3, “Blessed shalt thou be in the city, and blessed shalt thou be in the field.”

    There is what is called a wealthy place. God wants to bring you into your own wealthy place. Once you are in such a place you will not ask yourself if you have found it. You will experience it when you are in the city and when you are in the field. It works everywhere. It works in the city and in the field. In other words, whether you are a doctor, lawyer, school teacher, minister, business person, or you have some other vocation.

    Remember that yesterday we talked about leaving all for Jesus? You started coming out of the practices that God does not like. Why? God wants to take you into that place. You cannot win the world and win God’s Kingdom at the same time. One must drop. Genesis 12:1 says, “The LORD said to Abram: Leave your country, your family, and your relatives and go to the land that I will show you.” You are expected by God to leave certain practices in life. That will be your expression of faith in Him. That is what Abraham did. So forsaking certain things as you obey God will lead you to the place God destined for you.

    “Thou hast caused men to ride over our heads; we went through fire and through water: But thou broughtest us out into a wealthy place.” (Psalms 66:12).

    You might have gone through the fire or water, but finally the Lord is bringing you into this wonderful place in Jesus Name. That is the place of plenty. It is God’s will that you come out of the tight spot financially. We do not serve a careless God. He does not take you out of Egypt and throw you into a wilderness and then leave you there to die. The wilderness is just a pathway to your wealthy place. So do not worry about what is happening in your life now. You are just passing through. Never think the wilderness is your destiny. Never think you should die there. No, No! Fix your eyes into your wealthy place. See God taking you through. Listen to Him. Obey Him.

    I believe the following verse in Psalms is a prophetic word to the Body of Christ for this hour concerning finances.

    Thou shalt arise, and have mercy upon Zion: for the time to favour her, yea, the set time, is come. (Psalm 102:13). Note that Zion refers to the Church. God favors those who believe Him.

    When is the time to arise? The time is now. Do not stay in the wilderness till you die. If you have not yet found your wealthy place, arise now! Ask God to show you where or what is your wealthy place. He is a faithful God. He is always true to His Word. Therefore believe Him and act according to His instructions. He will speak to you in Jesus Name!

    Blessings!

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    Source by Elphas Sipho Mdluli

    Views: 0

  • Tony Robbins – Personal Power II – Day 17 – Wealth Conditioning

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    “Money is nothing but a means to measure the exchange of value between people.”

    ~ Tony Robbins

    Many of us have pain associated with wealth in an approach/avoidance dance. Because of events in our past, we can call these “wealth wounds”. There can be lots of sensitivity about financial issues and so if these wounds are not healed, it is impossible to gain a ton of financial resources.

    Generally speaking, poverty and lack brings out the worst in people and abundance brings out the best. People who are living in poverty tend to have the highest criminal records, the most drug use and the most unhappiness. Being one of the consistently broke group of people doesn’t help you or the group. You can do more good by becoming wealthy in order to be able to give back.

    There are seven reasons why most people never make it financially.

    1). They associate negative things to having or making money. Remember, the past does not equal the future.

    2). They do not set having an abundance of money as an absolute must. Unless we decide what is a necessity, not an option, how can there be any improvement?

    3). Having an effective strategy of building wealth is non-existent for them. To condition yourself for great wealth, strategies must be developed for

    • attracting money into your life
    • managing your dollars
    • sharing your money, which will give you much happiness

    4). They are unable to follow through consistently on their financial goals. Finding ways for your money to work for you, such as harnessing compound interest which can take a lot of pressure off if you have time to watch it grow.

    5). They depend too much on the “experts.” There is no one who cares more about your money than you do. Experts are valuable, but you need to take care of your money and taxes. If you make errors in these types of decisions and planning, you will be ultimately responsible, not your professional.

    6). They become financially complacent. Many people take their wealth for granted. Whatever you fail to use, you will lose. It is a good idea to note that if you do well with what you have, you’ll be able to get more and, if you don’t actively create welth, itwhat you have will be taken from us. Don’t hoard what you have.

    7). They allow financial challenges go from bad to worse into financial ruin. Most likely, the road to wealth is not a straight line. If and when problems arise, stay in the game and ask great questions to help get back on track.

    Be willing to transform crisis into opportunity. By having financial faith, you can learn from the situation and find even more opportunities.

    The assignment:

    Give yourself a financial checkup to find out your “wealth wounds” so you can heal yourself quickly:

    1). Ask yourself to list the beliefs that you have that hold you back.

    2). Is there a specific amount of money that is an absolute MUST? Is this number the “must” for your life, or is this number the ability to live comfortably by paying your current bills?

    3). “Never leave the site of setting a goal or making a decision without taking some action towards its fulfillment. Make sure you do some action to set you on the course for financial mastery.

    4). Find something in today’s session to start feeling like you’re making progress. Remember, tiny actions lead to a pattern of habits which ultimately can be used to create the financial freedom we all deserve.

    5). You can make a list of financial terms or aspects of financial management that are not fully understood. Find the people or resources who cn provide answers about these things.

    6). Remember we talked about complacency? Write a paragraph about the “why” you will follow through with your plan and avoid complacency. Recognize the excuses you used in the past. Mastery is the only option now.

    7). Ultimately, what frees us from fear, is the belief that we are much more than anything that could ever happen to us financially. Write down one or two situations that seemed very difficult that you pulled yourself through. Remind yourself that you have this capacity to turn challenges into success.

    Sometimes our “wealth wounds” are most tender to try and heal, but the good news is that there are ways to heal them. One way is to find someone who has successfully gotten where you’d like to be. You can “model” after their example if you find out exactly what they did and then follow that pattern.

    Taking the time to do these exercises will teach you more about yourself. Fine tuning the skills in this lesson will provide additional ways to condition yourself for success.

    Onward.

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    Source by Deb Bauer

    Views: 0

  • Direct Marketing – 5 Essential Components of Successful Direct Marketing

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    Direct Marketing produced $2.05 trillion in sales in 2012. That represents about 8.7% of US GDP in 2013. This implies several key points.

    First, competition in direct marketing is stiff. With all those advertisement dollars being spent on direct marketing, you need to ensure your message is getting through and being heard. Second, with stiff competition, you need to craft compelling messages, not once, but repeatedly. You need to do this effectively and efficiently, if you want to do more than just tread water.

    Thus, it’s important to develop a marketing strategy that optimizes your budget spend by employing direct marketing more effectively. Here are 5 essential components of successful direct marketing.

    1) Deliver a Compelling Sales Message

    Several elements go into creating a compelling sales message. Successful sales letters and other marketing content must be relevant, useful, and persuasive. Marketing content that works grabs your prospect’s attention, shows uniqueness, and builds trust with your prospect. Employ these three elements in all your direct marketing content.

    · WIIFM – Tell your prospect exactly what’s in it for him or her.

    · Unique Selling Proposition (USP) – Clearly describe why your solution is the superior one.

    · Testimonials – Let your satisfied customers “sell” for you.

    2) Follow-up Leads Promptly to Attract and Engage Your Prospect’s Attention

    You might have a lead-generating sales letter, but if you don’t follow-up, valuable leads will slip through the cracks. Follow-up a live event with a phone call, an email, or a letter that invites the prospect to take the next step.

    Offer a free demonstration of your product or service. Set up an appointment with a subject matter expert who can go into greater detail on how your company’s solution works, and why it’s better than the competition’s. Then, before the scheduled demonstration, send a white paper that explains your product in detail.

    Follow-up, engage and spark your prospect’s interest in your solution.

    3) Promote Your Brand

    Benefits from branding give companies and edge over competitors that don’t brand. Branding helps position your product or service favorably. It also gives you pricing and distribution power. The takeaway is: never miss an opportunity to brand.

    Direct marketing affords you many online and off-line media to build brand awareness. Online media: (1) Banner advertising; (2) Blogs; (3) Email; and (4) Website. Off-line media: (1) Print advertising – sales letters, postcards, brochures; (2) Press Releases; and (3) Public Relations.

    4) Nurture the New Customer Relationship

    Lead nurturing is just as important as lead acquisition. Most companies want to develop long-term relationships with customers. That’s because they become repeat customers. And, over time, repeat customers generate more sales and profits to your bottom line.

    Outbound marketing provides many ways to build and maintain a thriving lead nurturing program. You can employ email, direct mail, social media, mobile, podcasts, seminars, phone calls, and videos.

    5) Integrate and Synchronize Online and Off-line Direct Marketing

    To optimize your message and direct marketing budget, success lies in finding the right mix of online and off-line methods. One method isn’t necessarily better than another. Instead, the secret sauce to successful direct marketing depends on how you weave these various methods together.

    You can integrate and synchronize these methods along the sales cycle beginning with message delivery. Start with a sales letter, follow-up with a phone call or email. Refer your prospect to your website for deeper marketing content, and don’t forget to brand throughout this process.

    Achieving the right marketing mix produces a “multiplier effect” that helps you close sales faster and easier. Employing different media in a consistent and coherent manner working towards the same goal optimizes your marketing efforts.

    Don’t Overlook the Value of Direct Marketing

    With so much attention focused on inbound marketing lately, it’s easy to overlook direct marketing’s benefits. However, as you can see, it still commands the lion’s share of sales. Therefore, it’s prudent to examine your marketing strategy’s focus and align your budget accordingly.

    Before you undertake a direct marketing campaign, employ these five essential components to compete effectively and efficiently for that $2.05 trillion market.

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    Source by Alex M Milo

    Views: 1