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Tag: Finding

  • Why Men Won’t Marry And Go Their Own Way

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    I am fascinated by the number of women who complain that there are not any good men out there for marriage and the number of men who go their own way (MGTOW).

    As I was doing research for one of my books, I learned something absolutely astonishing. I learned that both men and woman are more educated in the area of preparation for an occupation that we are to successfully choose and marry a mate for the next forty years. Why is this important? Many people who get into relationships and get married haven’t an accurate idea what they are getting themselves into. They are not educationally equipped with the tools that they need to have a healthy relationship. Even worse, due to the emasculation of men and manhood displayed in media, the court system, films, Human Resource policies, etc., there is no benefit to men for being men.

    More now than ever, schools and colleges are feminine-centric. The Judeo-Christian model of marriage where the roles of traditional marriage are not equal is frowned upon by the feminist movement. That said, how can a man see marriage in today’s society as a benefit? Most times he is not fully appreciated for all that he does. He is expected to work his whole life for his family and suddenly his wife decides to leave, causing him to lose all that he has invested in and worked for?

    Women are taught that they need to have high standards for the man they are supposed to marry. However, are they emotionally ready for marriage? It is clear that both men and women are not likely to have read a good relationship or communication book to prepare themselves for a healthy relationship. Men often complain how women can sometimes be “drama queens,” are selfish and want to be the center of attention. Some men also report that women are not steeped in bringing much to the table beside the sexual relationship which women tend to use to manipulate men. Men like companionship and women who like to share their time doing the things men like to do. Men love to be respected. They like women they can trust, are considerate but often say that they find these things lacking.

    Men who go their own way do not have to bear the risk of being decimated, financially, emotionally and physically. They can live a more peaceful, drama free life. They often will date, but will not marry again. Men want a relationship, but many men and women are unprepared. So how can this dynamic be improved?

    I believe that educating ourselves as to what a healthy relationship is supposed to be is critically important. Statistics reveal that the total percentage of college graduates that will not read another book after graduating college is 42%. For High School graduates it is 33%.

    Education is essential concerning relationships. Imagine what a difference it would make if 1/3 of our formal education included relationship skills? I submit that the result would be couples better prepared for relationships. That said, reading and practicing what is learned, would improve not only the quality but the longevity of a relationship. Realizing that “being” the right person who is prepared for a relationship versus “finding” the right person could change the dynamic of the lack of available marriage eligible men and women.

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    Source by Johnn Williams Jr.

    Views: 0

  • What’s The Difference Between Direct Sales And Network Marketing?

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    My purpose and commitment is to really help you understand and appreciate the MLM industry. One of the things you need to know when shopping for a business opportunity that is built on the multi-level marketing format, is not only how these businesses work but which one will compliment your skill set, personality and area of expertise.

    The Difference Between Direct Sales and Network Marketing

    Direct Sales and Network Marketing are both based on the multilevel marketing business model. MLM or Multilevel simply refers to the business structure in which the compensation plan is mapped out. The Direct selling and Network marketing vehicle is the actual distribution system or the way the products are dispersed.

    With Direct Selling, the emphasis is usually on direct, person-to person product distribution, which typically involves the independent sales representatives earning a commission from the products that they sell directly to the customers.

    The usual way of getting their products out to the masses or finding customers is by hosting product parties, trunk sales, booths and etc., by way of their circle of influence. Advancing in rank is dependent upon the volume of products sold.

    In some companies you can recruit other people to hosts parties in which they would be offered a discount on the products for hosting that party and also earn free products if they sell a certain amount of merchandise.

    This is important to know if happen to be a really good sales person or if you hate the thought of selling in this way, when choosing a mlm company.

    Some examples of Direct Selling companies are:

    Avon, Natura, Vorwerk, Herbalife and Mary Kay

    Now with Network Marketing, the emphasis is on team building. Building a team of partners who are in agreement to use the company products in their household as well as share products with others outside of their network.

    You are basically the customer as well as the business owner and you are able to sponsor, support and train others who want to build a business of their own. So the importance here is on building an organization of like minded individuals who use and move product within and outside their network.

    In network marketing, you also have the flexibility to host product parties or have a booth, etc., in order to promote your products if you so choose. You are the business owner, not just a sales representative so you have the power to run your business as you see fit.

    This model is a great if you love networking, team building and training others.

    Some examples of Network Marketing companies are:

    Sisel International, Vemma, Amway and Visulas.

    Some direct sales companies also incorporate the network marketing team building model as well depending on the compensation structure, so make sure to do your research.

    Understand that the purpose of both models is product distribution, but, it’s the way the distribution happens and the way you, the marketer, gets compensated, that makes the difference.

    On a side note, steer clear of companies that don’t have a product OR they have a limited product line that offers little to no value to the public.

    End the end, the difference between direct sales and network marketing is fairly minimal. Both serve as an opportunity for the ordinary individual to build their own business, delivering quality products to the masses in a less expensive and more personal way.

    By eliminating the middle men; expensive advertisers and merchandisers, the network marketer and direct seller can create residual/ passive income from home with less time, less money and less hassle than the traditional business model.

    So Tell Me…

    Have you ever owned a network marketing or direct sales business?

    What did you like or dislike about it?

    Did you find it too challenging? If so, tell me why.

    I would love to hear from you!

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    Source by April Ray

    Views: 0

  • Why Not Have A Happy Marriage While Avoiding The Crash Of A Divorce?

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    It is very important to find both present moment joy and pleasure about happy and successful married life and your future.

    Happiness is of the keys to a successful marriage and is the fuel for a significant life, and without it we can not appear to get the life we want.

    Ways to find happiness and to have a successful marriage is not always a simple solution, and yet you have to be conscious of it.

    You must concentrate on the things that you have in order to find that you both have a happy married life.

    Many folks prefer to dwell on the important things that they do not have and even pine over them.

    When people can not find happiness in their own life they do not know the best ways to grow and discover into happy married life.

    How to possess the keys to a successful marriage means the aspect that you already have actually found happiness in your own life.

    In regular times, individuals understand exactly what they are blessed with.

    Others, who just merely crave exactly whatever they see and want it severely and obsessively, are never pleased for their worldly belongings can not fill the empty void inside of them.

    The best ways to discover happiness in a marriage starts with everybody finding happiness with God.

    When mood swings are in the air and lift you up assisting you to forget concerns, God will help you through your state of mind.

    Happiness is the normal state of grace for mankind.

    Take a look at a little child taking its first steps with a proud smile and you will realize that state of grace I’m speaking of.

    The little child does not want anything in return, it is genuinely pleased.

    For the next few days hang around looking for your pure instants of joy.

    Each instant in your life kept filled with enjoyment will help you to keep happiness and joy in your marriage.

    Please count the moments of joy that you have felt. How to find happiness in a marriage is by your mindset.

    Being truly happy is everything!

    Previously I discussed free available information on saving the marriage today by staying happy in such an often conflicting world.

    True happiness is a mindset of observing the excellence of grace within you constantly flowing your way.

    We need to understand how to keep from sinking far too low while we journey through this world.

    The trick to finding joy in our own lives and of our marital relationship is to get into the habit of searching for advantages, rather of griping all the time about whatever that has failed.

    Pleasure offers us a sensation of power and energy.

    Delight means being excited about now and about the future.

    I always thought that to discover actually JOY in your life that you need to follow these simple fundamental guidelines.

    You need to put your inner divine Self first in your life, something Jesus and so many other masters were here to teach us.

    Jesus has channeled to us through the Course in Miracles that, “My holy brother, I would enter into all relationships, and step between you and your fantasies. Let my relationship to you be real to you, and let me bring reality to your perception of your brothers.”

    Always put others upfront in your life, and have a caring attitude toward the world in general.

    That has always been my mantra, so to speak, for a better more fulfilled happy life and a happy married life.

    You must focus on the things that you have within you and learn to reflect that abundance and joy to the material world, in order to find happiness in your marital relationship, too.

    Be sure to extend your inner bliss.

    Remember, when you have no inner bliss being projected to your life in this world, you can not ever realize how to find happiness in a marriage.

    How to discover happiness in a marriage stems from the element that you already have discovered joy in your own life.

    On the other hand, a once happy married life for some folks turns into to an ugly matter of the divorce.

    (Please also note, I suggest seeking out the web for more helpful material on things like, how coping with divorce may need to be addressed, and if so, learning to redirect the mental power of our errors into positive results.)

    To success in love and life!

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    Source by James Nussbaumer

    Views: 0

  • The Psychology of Drug Addiction

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    There is, of course, a reason why people become addicted to drugs. The psychological aspect of addiction is extremely powerful. The human mind is a marvellous thing, and the thoughts we have can become all-ruling in our lives.

    Because we are these complex creatures, with thinking and reasoning capabilities, we can often discount the mind as only a small part of what we are. This is totally wrong, and in fact the psychiatric implications of drug use (or more properly drug abuse) are ever present, and can cause major disruption in the life of an addict.

    So just what exactly are we talking about here? The psychological aspects of the mind, and how it can control our lives, has been well known to professionals in the field for many years. For example, if one is the child of an addict, be it drugs, alcohol, or whatever, your own mind will rapidly justify to you the use of these substances as being OK. Let’s face it, you love your parents and if they are doing it then it’s got to be allright and can’t possibly be bad for you. You are in effect brainwashing yourself.

    Of course, as we know from proven scientific research, it is a fact that drugs have an effect on the brain. It becomes a brain problem. Drug abusers brains get so used to having these chemicals in them that sooner or later, depending on the substance, they actually “talk” themselves into needing those chemicals to function, and so the brain gives the body various (withdrawal) symptoms in order to get those chemicals.

    So what can be done to try to beat the psychological side of drug addiction? Getting help is a tried and tested method. Talking to a trained drug abuse counsellor, or other health professional is agood start to finding ways to overcomes your addiction.

    Wherever you are, there are many excellent programs available to those with a problem with substance misuse. The best of these will treat both the mind and the body. Because, as we already know, when you initially try to reduce your dependence on drugs, your mind will give your body a variety of withdrawal symptoms in order to get its “fix”. However, with professional help it is possible to successfully break the hold that drug addiction has on your body, your mind, and your life.

    It’s not strictly necessary to go into a rehabilitation facility. However it is proven that this method is very effective. These facilities can be expensive, as also can psychologists/psychiatrists. However, most long term drug abusers find that if they work it out they are spending over a period of time far more on their habit than the cure would cost, and the benefits to your wallet can easily be calculated. Even if it’s impossible to put a price on your future wellbeing.

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    Source by Chris Haycock

    Views: 0

  • Make Some Easy Money by Buying a Car For $1000 Bucks and Parting it Out

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    Lots of people turn to cars under $1000 bucks looking save a buck or two. Here is a quick guide on how to make some cash (that you can use to buy more rusty boxes on wheels of course)

    Plain and simple part cars out.

    Step 1. Buy a car. This is pretty much the most crucial step. If you are actually doing this to make money and not just salvaging that blown up buick sitting in your driveway than you need to find a car that people want to buy parts for. eBay is pretty much your friend here and my suggested avenue for selling most parts. In the past I have watched people make money from a variety of cars (my roommate used to finance his workshop with parted out cars) One in particular was a 1994 Honda Accord. Thats right you don’t need to buy a 1939 Alfa Romeo (although that would be sweet) or anything super rare to get good money for parts.

    Often times finding a car that is pretty common can be a good thing but be sure to check eBay for the prices certain parts are going for before hand and let that be your guide in making your purchase. Now when it comes to buying the car usually the ones that don’t run will be your best deals and you may even get a freebie if your lucky. (few people want dead cars in their driveway) Obviously the less you pay the more you profit.

    Step 2. Tear it apart. The key here is research and time management. Everybody wants to pull the engine and trans etc., but often times it may not even be worth it. Check out eBay or where ever you plan on selling and ask yourself is what these parts are selling for worth my time? Would I actually want to crate and ship this? Is anybody actually bidding on this crap? All good questions that need answers. Honestly it tends to be the nickel and dime parts that can really make you some money. Shifters, speedometers, sensors, mirrors, sun-visors, etc. these parts take seconds to remove and if they are in good shape people are often willing to pay a pretty penny for them, because the only other option for parts like these tends to be the dealers who charge an arm and a leg.

    Step 3. Sell The Parts. Once you have determined what you want to sell and pulled the stuff off its time to start selling. I like eBay but swap meets, forums, and other sources may work better for you. If you have done your research you know where to find the people who see value in the parts you have pulled.

    Step 4. Scrap the rest. Always factor in that you can prolly get $100-$300 bucks for the rest of the pile at the scrap yard. Usually you will want to haul it there yourself and will probably need to pull the tires and gas tank. I would even consider it a good rule of thumb to try and not pay more for the car than you can scrap it for. This helps you avoid any kind of loss.

    And there you have it. Four easy steps to make some quick money and make your neighbors hate you.

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    Source by Brian Ostrowiak

    Views: 0

  • Wealthy Women Seeking Men? How To Find Wealthy Women Looking for Men!

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    The internet is a goldmine. And often a goldmine of wealthy women seeking men. You just need to know where to look and how to dig! This short article is aimed at men who want to find wealthy women looking for men. I will share with you all the tips I know.

    Where NOT to dig…

    Wealthy ladies tend to equate money with value. Therefore, you will not find them using free dating classifieds (like Craigslist.com) or free dating sites.

    X marks the spot…

    The two most high-population places online for you to find wealthy women looking for men are “millionaire dating” sites and any of the popular dating service (those that EVERYONE seems to join at one time or another).

    Saving your gold…

    Most of us cannot afford the millionaire dating sites. Their monthly membership fees in 2010 range from $49.95 to a ridiculous $99.99. Finding wealthy women seeking men need not, however, be an expensive occupation.

    Did you know most of the big name-brand dating sites offer new members a free membership? Yes. They tend to have sections for free members and ones for the free members. This is perfect for our purposes.

    Digging tips…

    Now, this is how you can easily find wealthy women looking for men on these sites. All you do is put in a search for local women. I would suggest women over 30, but it is entirely your decision. Once you have that list, some sites allow you to filter for income! Yes. So you can create a list of local ladies with high incomes.

    Now, sites that do not allow this are still great, perhaps even better (because other men like yourself are not competing with you for the rich ladies). In the case of these sites what you can do is merely view profiles of the local ladies. Look at their photo albums. If they live in big houses then send them a friend request. In this way you will, again, end up with a list of wealthy female friends who are on the site looking for men.

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    Source by Davina Anderson

    Views: 0

  • Fast Business Loans – 3 Strategies to the Right Choice

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    Entrepreneurs and business people alike are finding themselves in need of a fast business loan to help shore up working capital as the economy continues to falter. While a loan at a commercial bank may be an option for some, there are a number of factors that prohibit businesses from going this direction for their capital funding needs. Chief among them is the low approval rate and lengthy application process. While these loans may have the best rates and terms, many businesses find themselves with urgent capital needs.

    Consequently, many lenders have entered the marketplace that purport to be “fast business loans”. It is important that all business owners take a very sober and honest appraisal of these types of loans in order to make a decision that will positively affect the outcome of their business.

    1.)Read the Fine Print- Any lender that is claiming to offer “instant business loans” should be viewed with skepticism. Most of these lenders may be traditional “payday” type lenders or signature loan lenders that are trying to capture some of the business market. Usually the loan amounts are very small, often under $5000, and the interest rates and fees may be exorbitant. Never pay a fee upfront to apply for any loan, online or off.

    2.)What is the Loan Purpose?– It may seem obvious, but any business looking for a quick business loan may not be actually considering this question other than “paying a past due bill” or something like that. If the loan is not being used to generate additional revenue, or consolidate bills that will open up additional cash flow, a business person should strongly consider against it, even if they do have an over due bill. Moving debt from one lender to another, often at higher interest rates is a dangerous shell game for any business.

    3.)What is the interest/factor rate?– This one simple fact usually holds up in all forms of lending. The faster you get the money, the more you are going to pay for it. The reason is simple. True dedicated underwriting which helps a lender understand their risk and set the interest rate for the loan accordingly requires documents from the prospective borrower. If a lender is going to forgo this and underwrite the loan purely on electronically available means, it usually means you will be paying a very high interest rate to compensate the lender for this additional risk. Luckily there are options now that can get loan fundings to business owners in 7 to 10 days without paying extremely high interest rates.

    The bottom line for a those seeking fast business loans is, do not let your sense of urgency override good judgment and common sense. Take the time to understand all the terms correctly, and keep asking questions until you get an answer. The consequences may be disastrous for your business and business lenders do not necessarily have your best interest in mind.

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    Source by Neal Coxworth

    Views: 0

  • Wrong Reasons For Getting Married – (1) Marrying Out of Sympathy

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    There are right and wrong reasons for getting married. The worst thing a person can do to oneself is to marry a wife or husband for the wrong reason. There are quite a number of wrong reasons why people marry. One of the wrong reasons and perhaps among the most prominent of the wrong reasons is marrying out of sympathy.

    There are many scenarios under this subheading of marrying out of sympathy that relationship coaches experience in the course of counseling and coaching. Some of the most common ones are when the woman gets pregnant as a result of premarital sex and getting married to a person just because one’s brother or sister jilted that person. Between these two extremes, are those who start relationships with girls who are being maltreated by those they serve. Some men get involved with the neighborhood maids or relations of their neighbors who are being maltreated. Women fall into this kind of challenge too.

    When sympathy forms the basis for a relationship with the opposite sex, it is like playing with a keg of gunpowder over a fireplace. Sympathy is a powerful emotion. It so overpowering that it becomes difficult for the parties involved to consider the critical elements in the foundation for a joyful relationship such as friendship, understanding, compatibility etc. If the man is the one sympathizing, he is so enamored into what he sees as the Good Samaritan’s job that he does not consider what stuff the woman is made off, her attitudes, desires and mindset. He does not stop to find out what life purposes she has, what goals she is focused on and how all these could jell into his own desires. If it is the woman that is sympathizing, she goes through the same emotions and also begins to think that if she saves the young man, he would remain loyal to her forever.

    Findings, however, have shown that the truth is far from what these sympathizer-lovers are thinking. If as a result of your efforts the captive is set free, he or she will do what all captives do, “flee”. Fleeing here may not mean running away from their sympathizer-lovers, though that has been known to happen with people who confess that the only feeling they had was to escape the environment. In many instances, the sympathizer-lovers begin to act as saviors and lordships. This is usually resisted, first psychologically and later verbally. And there goes your peace and comfort.

    Marriage relationship requires that both parties are open to each other. Open – meaning that there are no secrets in their hearts that the other partner would not be allowed into. Once these secret feelings are there, it produces reactive communication instead of responsive communication.

    These sympathy missions when it emanates from the premarital sex pregnancy, the woman does not fully get happy in the relationship. This arises from the fact that as the usual challenges appear in the scene, instead of the woman finding a good reason to endure; she only thinks she is in a mess occasioned by the pregnancy. Some have confessed that if they did not get pregnant, there is no way they would end up with the man they are married to. Instead of seeing the usual marriage and child rearing challenges as learning opportunities, they mortify themselves for getting pregnant. And some of the time, they blame the man for putting them in the family way. Some blame the child that resulted from the pregnancy. Hatred for a child has been known to have grown from such situations creating lasting bitterness.

    For the men, having not evaluated the character, demeanor, temperament of their spouse before marriage because of the overpowering influence of the emotion of sympathy, when the woman shows her real character, they are usually overwhelmed. They see themselves as having made terrible mistakes. They now live the rest of their lives in regret, withdrawal or wickedness or under the influence of these three negative but powerful emotions.

    It is necessary that we have it ingrained in the tablet of our hearts that the only reasons good enough for marrying anybody are the foundational elements for joyful relationship. If while in a relationship with the opposite sex there is no opportunity to build friendship and if an understanding of the basic purpose of marriage is not clear to both of you, then there is no other reason why the relationship should continue beyond the next few hours.

    Interestingly, many marriages out there are based on sympathy.

    Young single adults (18-30 years of age) and single adults (31 years and above) should not marry anybody for the purpose of saving face or to save somebody from suffering. Instead of cornering yourselves to this quagmire, why not follow the appropriate dating, courtship and engagement practices where no sexual intimacy is included. There is need to remember that sexual intimacy is only appropriate in a legally and lawfully wedded marriage contract. You need to remember that the basic purpose of sexual intimacy is mainly for procreation and to cement companionship.

    The excitement and pleasure that accompany sexual intercourse is purposed to invite people to take the responsibility that comes with it. Any other use of sexual intimacy outside legal and lawful matrimony is a transgression of the law. And law breakers must bear the full weight of the law. In most cases, there would be no external police to arrest you and no external court to try you and no external prison to sentence you. But there are internal version of the police, the court and the prison and a large farmland where your hard labor would be performed if you commit this offense.

    What is the way to go?

    Here is the way to go. Instead of focusing on sympathy, those planning to get married should focus on what matters most – the purpose of marriage – companionship and procreation. Remember the good Lord Himself said of Adam in the scriptures: “it is not good for man to be alone” (Genesis 2:18), hence He made Eve to keep him company. Do not forget also that the same Creator gave them a commandment to “multiply and replenish the earth” (Genesis 1:28). This is the creator’s approval for sexual intimacy in marriage relationship with the intents and purposes clearly spelled out, though. Latter-day prophets have clearly stated that “sex between a man and a woman in a legal and lawful marriage is ordained of God”. These are the foundational elements that must be established before continuing in the plan for marriage with someone. Both parties ought to know and understand this fully. This knowledge and understanding would bear relationships as the foundation of a building bears it. Marrying for any other reason is like standing the building on its roof.

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    Source by Francis Nmeribe

    Views: 0

  • Teaching Entrepreneurship To Children: Should We Do It?

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    Should we be teaching entrepreneurship to children? When you were a child did you ever have a stand where you sold soft drinks like sodas? Did you ever offer cakes and candy to other students at school in order to make some money?

    Not everybody is bitten by the entrepreneurial bug when they are kids however. I truly believe that it’s vital teaching entrepreneurship to children. The harsh realities of entering into the workforce in a difficult economy presents a lot of challenges. The alternative of being an entrepreneur and working for yourself is something that should be explained to children and young people.

    Making then Aware of an Alternative

    The main thing working against our children having an entrepreneurial mindset is our education system. With only a few exceptions, most of the teaching we get from the time we are in kindergarten to the day we graduate from college is…

    * Make sure you get a good education

    * Study hard and graduate with your degree

    * Get a wonderful job with great additional benefits and you’re set for life!

    There are a number of issues with this.

    There is absolutely nothing wrong with working and getting a good job with for a terrific company. A lot of people end up doing this and a some enjoy it and make a huge contribution to their company.

    The real truth is that there is a HUGE portion of people who are not pleased with their jobs and are in fact totally dissatisfied. This can be due to the fact that they either do not like the work they do, who they actually work with or they may not get paid enough being just one paycheck away from being broke.

    The Second problem is that it is very RARE in these modern times to find anybody that works at one specific job for more than 3 to 5 years. Switching between jobs regularly has actually become the “brand-new standard”.

    That’s why it’s so essential in teaching entrepreneurship to children and revealing to them that there is an option to having to go out into the workforce to make a living. Would it not make more sense to instruct children about entrepreneurship and show them a that there is a very real alternative to living a life in the corporate world.

    Teaching them about things like beginning their own home-business… particularly an online business. We have to remember that the younger generation now invest most of their time online nowadays. So,when they are young, why not instruct them about how to make money with a medium like the internet that they are so comfortable using.

    Keeping it Real

    Understanding that children these days can truly benefit from finding out how to begin their own business, how do we begin teaching them about it?

    I think it’s extremely important to set the right expectations early on. Having your own business can be an amazing experience, however children should be taught that it does also include hard work and dedication. This is something that children (and adults) in some cases choose to skip over.

    The reality is beginning an online business has the possibility to make you a lot more money than most everyday jobs.

    It’s essential to offer children choices. Make them understand the benefits and challenges of working in the “Rat Race” and the alternative of working for themselves in their own business.

    To be really practical we have to remember that children will regularly want to select the most simple and “Safest” method rather than something that might present a greater challenge and require a little additional effort even though in the long-term they could be much better off.

    Keep Their Dreams Alive

    The last thing to keep in mind is to be supportive of children who wish to start their own company. You see most children still have dreams and goals when they are young.

    As time goes and life presents some obstacles to their dreams in various forms, children then start to lower their goals and become more willing to settle for mediocrity. That is unless they have someone to look up to and admire and to learn from. Be the kind of individual who motivates and supports those children to dream big and work hard to realise their ambitions.

    With it becoming harder to find a good job nowadays, young children (and lots of grownups) need to be aware of the option of a home based business as a vehicle to achieve their dreams and objectives. Teaching entrepreneurship to children and assisting them in preserving their dreams can help pave a path on their journey to financial freedom and a life filled with passion.

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    Source by Merv Stevens

    Views: 0

  • e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

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    What is e-Marketing?

    e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90’s.

    The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).

    There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.

    e-Marketing Strategy

    The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing – the well-known 4 P’s (Product – Price – Promotion – Positioning) that form the classic Marketing mix. Add the extra 3 P’s (People – Processes – Proof) and you got the whole extended Marketing mix.

    Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P’s) is built around the concept of “transactional” and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.

    These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P’s) and upon each other.

    1. Personalization

    The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.

    For example, a cookie strategically placed on the website visitor’s computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer’s experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.

    Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.

    2. Privacy

    Privacy is an element of the mix very much connected to the previous one – personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.

    This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.

    Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.

    3. Customer Service

    Customer service is one of the necessary and required activities among the support functions needed in transactional situations.

    We will connect the apparition of the customer service processes to the inclusion of the “time” parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.

    For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.

    As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P’s, hence its moderating character.

    4. Community

    We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a “community” and we will soon see why it is of absolute importance to participate, to be part of a community.

    The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.

    The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) – therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.

    Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.

    5. Site

    We have seen and agreed that e-Marketing interactions take place on a digital media – the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place – a digital location for digital interactions.

    Such a location is what we call a “site”, which is the most widespread name for it. It is now the time to mention that the “website” is merely a form of a “site” and should not be mistaken or seen as synonyms. The “site” can take other forms too, such as a Palm Pilot or any other handheld device, for example.

    This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing – it is then a moderating function.

    6. Security

    The “security” function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.

    What we need to keep in mind as marketers are the following two issues on security:

    – security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;

    – security of data collected and stored, about our customers and visitors.

    A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company’s IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.

    7. Sales Promotion

    At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.

    This function counts on the marketer’s ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.

    On the other hand, the marketer needs to continuously keep up with the latest internet technologies and applications so that he can fully exploit them.

    To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.

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    Source by Otilia Otlacan

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