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  • Internal Customer Service: Guidelines for Suppliers and Contractors

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    Change management and organization development experts talk about ‘creating alignment’ – aligning organizational strategy with daily business needs. And a big part of this is creating alignment between customer needs and employee actions as customer service providers. But we also have to take note of internal customers – those people within the organization that service us – as internal customers and who we service as internal customers. “There is a remarkably close and consistent link between how internal customers are treated and how external customers perceive the quality of your organization’s services. It is almost impossible to provide good external service if your organization is not providing good internal service.” R. Zemke and K. Anderson, Delivering Knock Your Socks Off Service, 1981.

    And it’s not just about internal customers within the walls of your organization, it’s also about those arms-length internal customers and customer service providers – suppliers and contractors – those people who either supply your organization directly or come into contact with your external customers, directly, as your representative. These suppliers and contractors should be considered an integral part of your organization and the service they provide should be measured as accurately and frequently as you measure the service level you provide.

    To my mind, servicing others, whether internal or external (customer, supplier, colleague, peer, supervisor, contractor), should reflect the values of your organization and the process to retain the best customers – again, whether internal or external – can be applied across any of these groups. Suppliers and contractors should be selected and retained based on their commitment to servicing your customers – and your employees – as you require them to be serviced. Although you do not ‘own’ these suppliers and contractors, you have the right to demand the equivalent level of service you provide to your customers. When selecting your suppliers and contractors, or measuring the ones you currently are associated with, the following guidelines may help ensure that internal service meets the standard.

    Recruit suppliers and contractors as you would your employees.

    You should be seeking out the best person for the job, the high performer who will be able to deliver on your business expectations and drive up results for your company. Why not utilize some of the recruiting tools you use when conducting a search for an employee? Think about it. You will be paying this supplier or contractor to perform services for you or your customers so you should expect them to be of the calibre you expect from a new employee. Consider requesting a resume of their qualifications and experience, customers they have serviced, certifications that may be required, and if available, customer testimonials. Interview them in a similar fashion to the way in which you interview for employees. Check their references and make sure you put in place a contractual arrangement that clearly documents what you expect from them and what they can expect from you (this is just another version of position profiles and expectations for the role).

    In these cases, you are seeking high performers capable of servicing both your customers and your employees. And you have a responsibility to provide them with the information, resources and possibly, tools, they will need to service both these groups accurately and professionally.

    Provide clear expectations of performance.

    Even if your suppliers and contractors have worked with your organization for a long period of time, it is critical to periodically review your expectations of their role and how you expect them to service your customers. Customers are retained because they have developed a good relationship with their supplier and any contractor or supplier who is dealing with your customer directly, is seen by the customer to be an employee of your company, and hence; representing your company.

    When I was a general manager for an energy distribution company, one of our contractor service technicians accidentally cut the customer’s phone line. The first issue for the customer was, of course, the cut phone line and the inconvenience associated. The second issue was that the contractor apologized but told the customer he would have to call our company to secure satisfaction regarding the cost and inconvenience of having the line repaired. The third issue was the response the customer received from the Branch Manager when he called our company office to complain. He was told we were not responsible since it was a contractor that had cut the line! Yes, I too, was shocked when the customer got through to me to complain and told me what the Branch Manager had said. Even more distressing was the fact that the Branch Manager defended his position when I called him about the complaint!

    No doubt we did not clearly identify to our contractor our customer service expectations. To me, they were simple. Apologize to the customer, call our office immediately to request a solution and then work with the customer to get the solution implemented. Simple to me but certainly not to our contractor or, I quickly discovered, to my Branch Manager.

    So my next step was to build a contractor customer service agreement and develop a customer service training program to implement with both our employees and our contractors. We then implemented it across my region. We still had customer service issues with both our contractors and our employees, periodically,but this was a great first step.

    Conduct frequent performance reviews.

    Providing your suppliers and contractors with regular, specific feedback will not only give you confidence that they are meeting your needs but will also provide opportunities for them to discuss any customer service challenges, issues, or problems with you before they result in lost customers. These regular reviews should be part of the contract between you and the contractor and they should be implemented on schedule. During these reviews you should include their primary employee contacts to ensure all partners are clear about the issues and able to participate in developing the solutions. This secures commitment to the solutions.

    Reward and recognize customer service excellence.

    At a minimum, providing them with a reference signifies that you are pleased with their customer service performance. But, without a doubt, the best reward for suppliers and contractors is securing more work from you.

    Following these guidelines will go a long way to ensuring alignment between your company, your employees and your suppliers and contractors – to the business goals and strategy. All sectors can then be focused on delivering the expected level of customer service to the customer base you want to retain.

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    Source by Donna Stevenson

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  • Vagus Nerve Stimulation Therapy Can Eliminate Drug Cravings, Finds Study

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    Addiction to any substance can make the life of an individual topsy-turvy. From spending a fortune to deceiving own family, a person addicted to illegal substances can go to any extent. But how does addiction force someone to put so much at stake and then lose all? There are several factors at play when it comes to dealing with the growing problem of addiction.

    Cravings are a serious issue that torment numerous people fighting drug addiction, especially when they try to come off the addictive substance. Ironically, many people would have successfully attained long-term sobriety if cravings did not crop up with addiction. Apart from being considered as the major obstacles in recovery treatment, cravings are also the root cause of relapse.

    A complete recovery from addiction happens only when a person is free from cravings. Living a drug-free life without the need for constant monitoring against drug cravings can be difficult for a recovering individual, but a recent study published in the journal Learning and Memory has suggested that drug cravings can be effectively treated with vagus nerve stimulation (VNS) therapy. Under the therapy, the patients are taught new behaviors that replace their old addictive behavior of seeking drugs.

    Role of VNS in addiction recovery

    In the University of Texas at Dallas study, the researchers revealed that the VNS therapy helped patients to recover from the maladaptive behavior of drug taking. VNS is basically a surgical process wherein a device is implanted to a wire threaded along the vagus nerve, which travels up from the neck to the brain and connects with the area responsible for regulating mood. Sized as small as a silver dollar, the device works just like a pacemaker. It primarily works by sending a slight electric pulses through the vagus nerve, which further reaches to the brain, thereby controlling the cravings and urges.

    The methodology is approved by the U.S. Food and Drug Administration (FDA) and is considered as a potential treatment for treatment-resistant depression, post-traumatic stress disorder (PTSD) and paralysis. The study further highlighted that VNS facilitates “extinction learning” of drug-seeking behaviors by reducing cravings and replacing the behavior associated with addiction with new ones. “Extinction of fearful memories and extinction of drug-seeking memories relies on the same substrate in the brain. In our experiments, VNS facilitates both the extinction learning and reduces the relapse response as well,” said Dr. Sven Kroener of the University of Texas at Dallas.

    Drug-free life is possible

    Though addictive substances succeed in temporarily alleviating emotional and physical pains of drug abusers, they have to eventually cope with the painful symptoms of substance abuse. Besides developing a number of physical and mental problems, many of these individuals also become self-destructive and suicidal in nature.

    Addiction to any substance can be life-threatening. Only a comprehensive treatment program involving detoxification, medications, psychotherapies and other experiential therapies like yoga, meditation etc. can help an individual get sober. Moreover, a holistic recovery management plan is equally important to sustain the period of sobriety and manage cravings. However, the extent to which health care practitioners can garner results in the treatment for drug addiction is dependent on the clinical characteristics of the patients that may vary according to the type of drug being abused as well as its quantity, duration and the method of using the drug (oral or intravenous).

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    Source by Barbara Odozi

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  • Lower Your High Blood Pressure Naturally: 10 Hypertension Secrets Your Doctor Won’t Tell You

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    When you were diagnosed with high blood pressure you were almost certainly advised to lose weight, take more exercise and to improve your diet. That sagely advice was most likely coupled with a prescription for synthetic anti-hypertension medication. Over recent years, research has shown that some natural treatments are just as effective as prescription medicine. This begs the question: Is there something doctors are not telling us?

    The truth is that there is a great deal we are not being told about how our condition can be treated. That is due in part to:

    • the way doctors are trained;
    • the reliance of medical services on pharmaceutical products; and
    • a general lack of understanding of natural remedies.

    The irony is that the pharmaceutical companies develop products that mimic the effects of these natural hypertension remedies.

    The 10 Hypertension Secrets Your Doctor Won’t Tell You

    Secret #1: Hypertension is not a disease.It is in fact a vital sign telling you that there is something wrong inside your body that is elevating your blood pressure.

    Secret #2: The only way to “cure” your condition is by dealing with the underlying cause or causes. Your doctor prescribes medication to manage your condition because he or she does not have the time to investigate every possible cause.

    Secret #3: In many cases, lifestyle factors contribute to or even cause our condition. We do not need medication to improve our lifestyle choices.

    Secret #4:The medications prescribed by your doctor only treat the symptom, not the problem.

    Secret #5: Adopt and follow the principles contained in the Dietary Advice to Stop Hypertension (the DASH diet). There is reliable evidence that this advice, if strictly followed can lower your BP readings to within normal levels in as little as three weeks. Even if it takes longer, the evidence suggests that the diet makes the medication you are taking more effective, resulting in a lower dosage being required.

    Secret #6: Eat three or four cloves of fresh garlic a day or take a good quality supplement.Our blood pressure rises as our body increases production of the angiotensin converting enzyme (ACE). Garlic contains a natural ACE inhibitor. This, combined with the high amounts of allicin found in garlic give it its ability to dilate arteries, thereby lowering our blood pressure.If ACE inhibitors sound familiar to you it is because synthetic versions are often prescribed to manage your condition.

    Secret #7: Keep properly hydrated.The general advice is that our bodies need two litres of water a day to maintain health. You can substitute fresh home-made juices, such as beetroot, carrot, celery or cranberry for part of this daily requirement as these are known to lower blood pressure.

    Secret #8: Replace your caffeinated drinks with green tea. For people with our condition, having caffeinated drinks is like throwing gasoline onto a fire. Green tea is low in caffeine and is loaded with antioxidants that have been shown to reduce hypertension.

    Secret #9: Drink an infusion made from extract of hawthorn each day. Hawthorn is another powerful natural ACE inhibitor. It is also a mild diuretic that lowers blood volume. Synthetic diuretics are another medication commonly prescribed to manage your condition. Sometimes they are used in combination with other medications such as ACE inhibitors.

    Secret #10: Relieve stress. It is well-known that stress can cause hypertension. Try some deep breathing exercises, reading a book, or listening to tranquil music. Practicing meditation or deep relaxation are also effective ways of eliminating physical and mental stress, thereby reducing hypertension.

    Now you know these 10 hypertension secrets your doctor has not told you, you can review how your condition is being treated. Lowering your high blood pressure to normal levels naturally is not only possible, it is not difficult.

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    Source by Robert Reddin

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  • Creativity and Entrepreneurship

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    We will commence our assignment with a discussion of sources of new ideas. We will then examine methods of generating ideas, creative problem solving, the product planning and development process, and then e-commerce. We will then generate several new ideas using brain writing, the checklist method, and free association. We will apply the product development stage to our new ideas and end our discussion with two alternatives to e-commerce.

    Sources of new ideas include consumers, existing products and services, distribution channels and even the Federal Government (Hisrich, 2008). The files of the patent office are full of new ideas and new product ideas can form as a result of government regulations. Research and development is the largest source of new ideas and can occur in a formal lab or in a garage or basement.

    Many methods can be use to generate new ideas. In focus groups, a moderator leads a group of people through open, in-depth discussions. These groups generally consist of eight to fourteen participants. They are stimulated by comments from other group members in creatively conceptualizing and developing a new product idea to fill a market need. Focus groups are also an excellent way to screen ideas and concepts. Problem inventory analysis is another great method of generating new ideas. It uses individuals in a manner that is similar to that of focus groups. Consumers are provided with a list of problems in a general product category and are then asked to identify and discuss products in this category that have the particular problem. This method should be used primarily to identify product ideas for further evaluation.

    Creative problem solving takes the generation of new ideas to a higher level. Brainstorming allows people to be stimulated to greater creativity by meeting with others and participating in organized group experiences. Rules include the following:

    a) Criticism not allowed

    b) Freewheeling is encouraged

    c) Quantity of ideas is desired

    d) Encourage combinations and improvements of ideas

    Brainstorming should be fun and not contain any domination or inhibition of discussion. It is highly effective in groups of six to twelve individuals and can generate ideas about a problem within a limited time frame through the spontaneous contributions of participants. Reverse brainstorming offers a different perspective as it is similar to brainstorming, except criticism is allowed. It is based on finding fault by asking in how many ways an idea can fail. The focus is on the negative aspects of a product, service, or idea. One must be careful to maintain group's morale though. Reverse brainstorming can be used prior to other forms of creative techniques to stimulate innovative thinking and involves the identification of everything wrong with an idea. It is usually worthwhile since is easier for people to be critical about an idea instead of coming up with a new one.

    Brainwriting is a form of written brainstorming and gives participants more time to think than brainstorming. It is silent and each group member writes down three ideas within five minutes. A form is passed around to all participants while a leader monitors time intervals and can even modify them. The Gordon method is another method of creative problem solving and begins with group members not knowing the exact nature of a problem. This ensures that a solution is not clouded by preconceived ideas and behavioral problems. A general concept associated with the problem is mentioned and the group then expresses a number of ideas. A concept is then developed and related concepts are developed. Finally, the actual problem is revealed.

    The checklist method involves the development of a new idea through a list of related issues or suggestions. The following questions demonstrate how the checklist method is used:

    ii.Put to other uses? New ways to use as-is?

    iii.Adapt? What else like this? What could I copy

    iv.Modify? New twist? Change meaning, color, form, shape?

    v.Magnify? What to add?

    vi.Minify? What substitute? Smaller?

    vii.Substitute? What else instead? Other material?

    viii.Rearrange? Other pattern?

    ix.Reverse?

    x.Combine? Blend?

    Free association is another form of creative problem solving and is one of the simplest and yet most most effective methods. It is helpful in developing an entirely new slant to a problem. First, a word or phrase related to a problem is written down. Then other ones are written down and so on. Each new word attempts to add something new to the ongoing thought processes. This creates a chain of ideas ending with a new product idea.

    The product planning and development process is crucial to an entrepreneur's success. One must first establish evaluation criteria by assessing the market opportunity and size. One must evaluate current competing producers, prices, and marketing efforts. New idea should have synergy with existing management capabilities and marketing strategies. The proposed product or service idea should be able to be supported by and contribute to a company's financial well-being. One should evaluate the compatibility of a new product's production requirements with existing plant, machinery, and personnel. Entrepreneurs should be concerned with formally evaluating an idea throughout its evolution. The idea stage involves identifying new product or service ideas while eliminating impractical product or service ideas.

    One must determine the need for the new idea as well as its value to the company to ensure both prior to proceeding with the ideas. The need determination should focus on the type of need, its timing, the users involved with trying the product or service, the importance of controllable marketing variables, the overall market structure, and the characteristics of the market. In the concept stage, a new product should be developed further and refined through interaction with consumers. The refined idea is then tested to determine consumer acceptance. Features, price, and promotion should be evaluated for the concept being studied and any major competing products. The product development stage involves determining consumer reactions to the physical product. An entrepreneur can provide samples in this stage. The final stage of the development process consists of the test marketing stage, which provides actual sales results that indicate the acceptance level of consumers.

    E-commerce is a relatively new concept in the business world and should be used creatively. An entrepreneur must address additional specific issues due to continually-evolving technology. For instance, one must decide if he will run the internet operations of the business or outsource the task to another firm. A website is often created and must be aesthetically-pleasing and fully functional. Ninety percent of small businesses use websites and ease of use is important with websites. The website is a communication vehicle in which search capability and speed are equally important. A website should have a shopping cart, secure server connection, credit card payment processing, and a customer feedback feature. It should be customized for specific target market groups and should be compatible with various browsers.

    The tracking of customer information is vitally important when dealing with e-commerce. This is often accomplished via electronic databases. Doing so supports personal marketing and captures customer attention with customized one-to-one marketing. It is critically important to protect the privacy of individuals when keeping databases.

    When conducting e-commerce as an entrepreneurial company, one's products should be able to be delivered economically and conveniently. Products must be interesting to a large number of people and a company must be prepared to ship products out of its geographic location. Online operations must bring significant reductions in cost as compared to having a store.

    We now turn our attention to the generation of clothing ideas for Libya. We utilized brainwriting with a time limit of five minutes to come up with a new idea. We drafted an adjustable robe for women that can be rolled up and then attached with velcro to shorten it when desired to offer additional clothing and styling capabilities. We then used the checklist method and came up with the following:

    xi.Modify? New twist? Change meaning, color, form, shape?

    a) Can offer robe in multiple colors such as white, red, and blue

    xii.Substitute? What else instead? Other material?

    a) Can make robes out of breathable polyester / nylon material as used in athletic wear

    b) Allows for wicking away of sweat and moisture to keep clothing dry and light in weight

    We then used free association to come up with a list of related words:

    -xiii.cooling, light weight, windproof, light colors, reflective material xiv. End result is metallic-colored fabric that will reflect sunlight like aluminum foil

    We then applied product development stages to the new ideas to formulate a final product concept. We first established our evaluation criteria by assessing market opportunity and size. The population of Libya is 6,173,579, so this will serve as our potential market (Wikipedia, 2009). We then turned to the idea stage to identify new product ideas. These ideas included the following thought process:

    a) Can offer robe in multiple colors such as white, red, and blue

    b) Can make robes out of breathable polyester / nylon material as used in athletic wear

    c) Roll-up velcro to shorten robe for greater cooling and comfort

    d) metallic-colored fabric that will reflect sunlight like aluminum foil

    xv.Eliminate impractical product / service ideas in this stage

    a) Metallic-colored fabric will be eliminated

    b) Reflecting sun can create an oven effect on wearer

    c) Can actually make customer hotter and not cooler

    xvi.Determine the need for the new idea as well as its value to the company to ensure both prior to proceeding with ideas

    a) Multiple robe colors will appeal to different people

    b) Wicking-material robe will appeal to men more

    c) Roll-up robe will appeal to women more

    d) Can result in greater sales and market share

    e) Is beneficial to company to sell more robes while meeting individual needs of customers via mass customization

    We then moved on to the concept stage to further develop and refine our new product ideas through interaction with consumers. We plan on participating in trade shows to present our new ideas. We will display prototypes and obtain feedback from potential customers. Our refined ideas will then be tested to determine consumer acceptance. We will take consumer ideas into consideration and tweak prototypes accordingly. We will then consider the pricing and products of our competition and price our products accordingly to maintain a competitive edge. In the product development stage, we will determine consumers' reactions to the physical product by allowing customers to try our robes on at trade shows. We will then participate in the test marketing stage by proving actual sales results once our products enter the market.

    Alternatives for the use of e-commerce in conducting one of the product development stages for the actual commercialization of our final product idea can involve the creation of a company website that is easy to use. We will incorporate powerful search capabilities while ensuring that our site performs with acceptable speed. We will include a shopping cart, secure server connection, credit card payment, and customer feedback feature in our website. In addition, our website will be customized for specific target market groups and be compatible with various browsers. We will also track customer information by creating an electronic database that supports personal marketing. This will allow us to capture customers' attention with customized one-to-one marketing while protecting the privacy of individuals via strong database encryption. Incorporating online operations will bring significant reductions in cost as compared to having a store. This will allow us to pass savings on to customers via lower prices and greater value.

    Bibliography

    Hisrich, Robert D., Peters, Michael P., and Shepherd, Dean A. (2008). Entrepreneurship
    (7th ed.). Boston: McGraw-Hill Irwin.

    Wikipedia (2009). Libya. Retrieved July 23,2009 from http://en.wikipedia.org/wiki/Libya .

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    Source by Bobby Mobini

    Views: 0

  • Business Partners & Marital Partners Will The Marriage Survive – Part II

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    In the last article, we connected by saying that keeping your business and personal relationships separate is very important to the survival of both your business and your marriage. In this article we will talk about how to achieve this goal.

    One of the most important ways to accomplish this is to set up distinct business hours, and when they are over, don't discuss business, concentrate on your relationship. It is difficult, but make a concentrated effort at it. Confine your business discussions to business hours or set aside a specific time to discuss the business.

    For example, take the last half hour of the day, and discuss the business day; Any suggestions you have, what was accomplished, what needs to be done tomorrow, during the week, how are the monthly goals you set at the beginning of the month progressing. Remember to couch any criticisms or suggestions in a positive vein. Think of how you felt in the work situation and how supervisors dealt with you when making suggestions. Negatives only cause resentment. They do in the corporate arena, and even more so, when dealing with a spouse you must live with 24 hours a day. Be sure to set aside time for each other-go for walks, out to dinner, or just for a drive with your spouse. Do not discuss business.

    You should have outside activities that are not business related. If not, join a group that interests you. It will allow you to meet with others who are not connected to your business. Running a home-based business can be very lonely; getting away from the home, and having outside interests is imperative.

    In addition to the problems inherent to couples running a business, starting a home-based business presents its own set of problems and questions. Before you start be sure to ask yourself the following:

    1. Are you self-motivated? Organized? Able to prioritize your work? You will no longer have a supervisor or a boss to tell you what to do. You will be the decision maker. You will have to motivate yourself. One way to accomplish this is to use a To Do List and stick to it. In addition, set definitive business hours, and stick to them.

    2. Will you be able to deal with the isolation? You will no longer meet people in the halls, congregate around the coffee pot, or take a break to talk with your co-workers. To combat the loneliness and isolation be sure to join groups that meet outside the home, or schedule luncheons with friends and associates.

    3. Write up a business plan. Be sure the business is something that interests you. You might want to start on a part-time basis, and grow from there. Research the business carefully, make sure there is a market, and the competition is not overwhelming.

    4. Be sure you have at least six months living expenses set aside. This will give you the time to work through the marketing strategy outlined in your business plan, and avoid bad marketing practices. In addition, if changes need to be made, you can do so, without monetary concerns becoming an issue.

    5. Be sure your office space is located in a separate room or area of ​​your home that offers the least distractions. A separate office is best, especially if you are meeting with clients. Remember to always present a professional appearance.

    6. When will you do your regular household chores? Make up a schedule of when you will deal with them. Some individuals find getting chores done before the start of the work day is best. At the end of the day, close your office door and then deal with the remaining household items that need to be handled. Time management will be a very important factor in running a home-based business.

    7. For husband and wife teams, it becomes imperative to have some form of disability insurance for each other. Remember, even though your partner may be your husband or wife, he or she is still your business partner. An accident or illness to one of you can severely impact the operation of the business.

    A business is only as good as you and your partner make it. It takes a lot of dedication, time and energy to run a business, whether it is home-based or not. It can be a very rewarding experience. Think carefully, and ask yourself a lot of self-searching questions before you begin.

    Copyright 2000, DeFiore Enterprises

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    Source by Sue And Chuck DeFiore

    Views: 0

  • Top Network Marketing Company – Why Are the Products So Expensive?

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    I’m sure you’ve heard this question before, Why are top network marketing company’s products so expensive?

    This is one of those ever-present questions that networkers and direct sales people will continue to encounter (probably) forever–and there’s always more to it than meets a simple answer.

    One key is not to side-step it. There are good and genuine reasons for legitimate, premium-priced products–and of course there are over-priced ones as well. Honesty is best, as always, and I’ll endeavor to give you the general truth with my answer to the question.

    Special Products at Special Prices

    First, the products available through top network marketing companies sales and distribution model are mostly what are called “specialty” items. They are higher priced products to begin with, having more costly ingredients and more complex designs or formulas; they are simply more expensive to make and package. Some well-known non-network marketed examples are Clinique makeup and fragrance products, Apple computers, iPods and iPhones, Armani clothing, Mercedes and Lexus automobiles.

    Unless you’re dealing with a scheme or a scam, these premium products outperform their cheaper, off-the-shelf counterparts, giving consumers more and better benefits. Since they have greater value, they cost more.

    If these products are being outsourced by the networking company (produced by a “third-party” vendor/supplier), they tend to be manufactured in smaller production runs that do not allow for all the optimal low-cost advantages of buying and making in the high volumes mass-marketers enjoy. The manufacturing processes are more complex and exclusive. The profit margins are higher. This results in a higher quality product with more attention to detail and quality control.

    The reason manufacturers and marketing companies select network marketing and direct sales is because these higher-priced products are of higher quality, and they therefore require special methods of distribution and sales.

    Simply put, they cannot compete with the lower-priced, lower quality “commodity” products, which are sold based mainly on discounted mass-market pricing and brand awareness alone. Think Wal-Mart and Costco.

    Specialty products are “education-intensive.” They need greater explanation; for example, what formula, ingredients and/or processes makes the product more expensive than those mass-market goods available through direct response marketing (such as the Internet and mail-order) or retail chain store sales. Many require demonstration.

    Mass-market products depend on advertising, promotion and merchandising at “point-of-purchase,” all of which are required to get consumers’ attention, let them know the product exists (to create “trial” especially if it’s “brand” new), and to give them enough compelling reasons to purchase and keep on purchasing.

    Going head-to-head with nationally advertised products, many to most of which are heavily discounted and sold at the lowest price possible, is a tough game for just about all smaller businesses to win. Imagine trying to sell vitamins or nutritional beverages or “prestige” cosmetics against a major manufacturer selling through Wal-Mart, or a natural toothpaste against a tube of Crest® through Kroger or Publix supermarkets.

    Specialty products are perfect for the person-to-person, information-rich education, demonstration and service oriented methods of network marketing.

    And that’s where the important second aspect of network marketing’s “higher price” comes in: the added value which you as a “distributor” add to the specialty products you sell.

    Added Value Added

    Network marketing and direct sales representatives add significant value to the product they sell and they are well paid when they do so successfully.

    We reach consumers with the awareness of new products and services that ads and merchandising–no matter how persuasive or promiscuous–would not be able to reach out and touch. And by virtue of our one-on-one, personal relationship with these buyers, we appeal to them with a level of trust and service no mass-market, retail product advertiser could hope to compete with.

    The extraordinary level of service Network Marketers provide is not available when buying through mail order or retail outlets. It is a real and tangible benefit, part of the product’s value–and its price.

    For example: Someone tries a network marketing anti-aging health product. It’s personally presented for them–either in person or via mail–with a host of educational material about the product: scientific studies, article reprints, even books or tapes explaining how the product was made, how to use it, its unique features and its benefits.

    Within one to two days, the network marketer again contacts the person to follow up, asking how they are doing, checking to see that their customer is following use directions properly, make recommendations, etceteras. These service calls continue daily, bi-weekly or weekly until the customer is satisfied and happy.

    The network marketer will also continue to send informative and educational material such as updates from scientific literature. He or she will also let the customer know about other products the company offers that this particular customer with his or her unique needs and wants might also enjoy.

    This is an extraordinary level of service that is a real and tangible benefit for the consumer. This kind of personal and knowledgeable attention is not available when buying through the Internet alone, or mail-order or most all retail outlets. It is one of the things network marketers are paid for and it is part of the product’s value–and its price.

    Are there cases where the above education and service are not offered? Of course.

    Are there products that do not have special ingredients or qualities that support a higher price? Sure.

    And are there times when a network marketed product is simply more expensive to pay for the multiple-level commission structure? Yes.

    Back in the early 1950s, a dog grooming service was opened in New York City to serve people living in the exclusive Park Avenue, 70th and 80th Streets area. They charged $25 to shampoo and clip a dog. They had no customers. Then they jacked-up their prices to $250 per visit–and were an instant success. The Cadillac Seville, when first introduced in test-market showrooms priced at under $10,000, bombed; at $14,000 the very same automobile became an instant best-seller.

    Value is a perception. The relationship between quality, benefit and price, i.e., value, is in the mind of the consumer-beholder. Businesses price goods and services according to what the market will bear. Successful marketers come up with just the right mix of value-benefit-price.

    The majority of network marketing direct sales products are of the genuine higher-quality variety, not available in stores, special in ingredients, design and making.

    Most offer the convenience of in-home or on-line ordering and to-the-door delivery. They are also special in terms of…

    Marketing and Customer Service

    The network marketing “sales person” adds value to the product through his or her education, service and sales to the customer.

    All of this has its price. And according to consumer trends and the explosive growth of network marketing direct sales companies and their products worldwide, more and more people every day think it’s worth it.

    What’s the truth about the price of products offered through network marketing? Are they too high? And if so, why?

    The full answer to this one is complicated. If you need a short one, mine is:

    High? Usually, yes.

    Too high? Sometimes… yes, but generally no.

    So, if they are high, why? Let’s start with looking at what kind of products we’re really talking about here.

    The Truth is, Specialty Products Cost More

    Network marketing is predominantly a “specialty products” business: The products we sell most often tend not to be the type you’d find in supermarkets, drug stores or any other mass merchandiser. They are not the kind that combines the lowest possible price for the least acceptable level of quality. For a conventional retail parallel, look at the products in a natural or health food store, beauty salon, boutique or upscale department store.

    Specialty products cost more to make. The ingredients are unique and high quality and production is low quantity–the amounts manufactured usually are not great enough to take advantage of the economies of scale enjoyed by big-time, high-volume, mass-market producers. So these products more expensive–both to make and to buy.

    Also, specialty product makers usually cannot depend on major advertising to increase sales: they don’t have that kind of money. So they have to use more expensive forms of distribution, such as small, individual retail outlets whose profit margins are higher than mass-market stores and chains.

    Profit Margins and Markups

    Here’s an example: a discount chain drug store might be able to markup a bottle of vitamins that normally sells for $3.00 wholesale for less than the normal 33 percent retail profit margin. And, because they buy in large volumes, they’ll get the product for less than $3.00 to begin with.

    A natural or health food store might buy that same product at the full $3.00 wholesale price, and use a markup of 50 percent to get their full 33.3 percent retail profit margin.

    To the consumer, buying at retail, here’s the difference: $3.99 at the drug store and $4.50 at the health food store.

    And then there’s “what the traffic will bear.”

    There are sexy boxes of imported chocolate that go for $38.00 each, and poly-bags of 50 mini Reeses Peanut Butter Cups you can get for less than $3.80. If your taste tends towards expensive, you’ll generally pay more–in “margin” percentages to middle-people and in total dollars.

    Let’s look at a comparison of one single product offered through the conventional manufacturer-to-retailer distribution system and the exact same product sold through network marketing.

    $$$ From Conventional Manufacturer to Consumer

    We know specialty products cost more to make; again, the ingredients are unique and high quality, and the production is low quantity, so they are simply more expensive.

    Manufacturers speak of “Cost of Goods” (CoG): that’s the figure that a product costs the company to make, including overhead, ingredients, packaging and labeling, sales commissions (such as broker’s fees), etc.

    The very minimum a manufacturer needs to sell that product for is double, or a 50 percent margin. Considering that most competitive businesses operate on a six percent pre-tax profit, that leaves them 44 percent to pay for everything else. So, the $2.00 CoG product they make, they sell for $4.00.

    Now, some manufacturers sell direct to retailers–not many, but a few do, and when they do, they’ll take a higher profit margin to pay for the Cost of Sales (CoS).

    However, most manufacturing companies deal through distributors, who charge for warehousing, shipping and selling the products to retail stores. Normal wholesale is a 25 percent markup, which you get by multiplying the purchase price–plus freight if not included–by 1.33. So, our $4.00 item would be sold by a wholesale-distributor to the retailer for $5.32. (Again, plus or not freight costs which can run 10 to 15 percent additional.)

    To achieve a 33.3 percent profit margin, the retailer has a 50 percent mark-up–or higher. Our $5.32 product ends up on the shelf at $7.98.

    Now, this is the minimum scenario–not what normally happens except in the more strongly competitive markets. It’s not the least bit unusual to find the manufacturer selling that $2.00 CoG product for $5.00 or $6.00… the distributor working on 35 percent instead of 25 percent… and a retailer – especially from a specialty market segment–look for a 50 percent profit (i.e., a 100 percent markup), instead of “only” one third.

    And if all of that were true, the retail price of the product through that sales and distribution system would be more like $14.95.

    $$$ In Network Marketing Direct Sales

    Let’s work this one backwards (because that’s how most of the numbers are figured for your commissions).

    If the networking company’s product sells to consumers for $15.00 it will have an average retail commission to the networker of from 20 percent to 40 percent. So, using a 30 percent retail commission, the company’s “wholesale” price to the mlm distributor will be about $10.50.

    Let’s say that your company pays out a full 50 percent in “downline” or organizational commissions. That means that the company’s lowest from-the-warehouse price for the product would be half of wholesale, or $5.25.

    That’s right in the ballpark for specialty manufacturing, distribution and sales.

    It’s a Question of Value

    There is also a greater value, beyond the “specialty products” issues of ingredient quality, cost of manufacture and so forth and that’s the education, information and service delivered by the person-to-person distribution network.

    Learning the product’s proper use, additional uses, history, all about the ingredients, etceteras, is all part of its value. And products offered through word-of-mouth network marketing have more of this “added value” than any others.

    This last point begs the question:

    “Are products purchased through network marketing higher priced to make up for the compensation or commission payments to distributors and their networks?”

    Can they be? Yes.

    Are they… usually? No and Yes.

    In an authentic, intelligent, sincere and sensible network marketing direct sales company, one that’s well-managed and directed… a company that understands that the financial health and well-being of the men and women in the field MUST lead their mission, decisions, strategy, policies and procedures… no.

    But that new ostentatious corporate headquarters in the prestige location… corporate jet… an army of “distributor service” personnel… rock concert “conventions”… $50,000 “big name” keynote speakers… resort vacations and incentive cruses to exotic locations paid for by the company… luxury car allowances… are all expenses that need to be paid for. Where does that money come from?

    Directly (in terms of potential commissions that will not be paid out to people) or indirectly (in over-priced products and/or inflated charges for marketing materials, self-replicating websites, business building tools and trainings), the money comes from only one place… the men and women in the field.

    “So… do network marketed products cost more?” Sometimes yes and other times no.

    Can they be more expensive than similar items of equal value offered in a conventional market such as a retail store? Yes, they can.

    In fact, you can find numerous examples of both conventionally retailed products and networking products of similar sizes, shapes and qualities at prices that vary by as much as 30 to 40 percent or more.

    The only sure rule in product pricing the world over is, “What the traffic will bear…” No matter what distribution and sales route the product travels. It’s not so much a game of “Let the Buyer Beware,” as it is and always will be…

    “Let the Buyer Be Aware.”

    Factor in the at-home shopping convenience… the customer service… the satisfaction guarantee… personal attention… education and information–and in today’s increasingly competitive global marketplace, the “aggressive pricing” posture being taken by more and more networking companies around the world–along with the generally superior quality of the products available through network marketing and direct sales…

    … and I believe a growing number quality-conscious consumers will agree with me, top network marketing company’s products represent outstanding value.

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    Source by John Milton Fogg

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  • Dealing With Emotional Triggers

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    I write this article because I realized that while going through a tough season in my life and going through the emotional healing process there were moments when out of nowhere something and even someone would say or do something unbeknownst to them that would set me on an emotional spiral because it triggered a negative memory or life moment gripped by strong emotions.

    Once the moment subsided I started wondering what I could do to not be undermined by emotional triggers in my life. It has a lot to do with your thought process which works with your emotions. I have been in the process of healing my soul and crucial to that process was dealing with how I think and how it was effecting my life. For the most part I am positive but a long season of growing pains had created a lot of woundedness in my soul. I made the decision not to see through my wounds anymore and to see from a healthy soul which begins with ridding myself of the negative thoughts that have been bombarding me. To do so I began with prayer and seeking God for the wisdom and solution to deal with the hurt in my soul. Below are the solutions that has and continue to work for me. I am wired to be productive so this is incorporated into my day and what I will do for that day

    1) Pray and get quiet within yourself to hear the answer

    2) Once the answer comes stay committed to the healing process. It will take time to heal in your soul.

    3) Stay Diligent it takes 21 days to establish a new habit, and 90 days to become a way of life.

    4) I listen to and watch positive teaching on thinking and healing my soul daily.

    5) I wake up praying and then listening to teaching on the radio to replace negative thoughts and self talk with faith filled thoughts & words

    6) I Listen to worship music and worship God through song, I also listen to soothing music without lyrics sometimes. This creates an environment of peace conducive for my soul to heal.

    7) On hard days press in harder and don’t stop the healing process.

    8) It is crucial to guard your eyes, ears, and heart.

    9) Negative things do happen and it’s important how you manage your emotional response

    10) Believe in yourself and make the decision to not line up with a negative perspective and choose to see the good

    For example there is a great worship song that was sung at my sisters home going service and on a Sunday in church the song was sung. I began to come unglued emotionally inside but no one around me knew I was struggling and I wanted to run but The Holy Spirit reassured me I will be alright with a comforting peace. I just started saying Hallelujah to calm myself and stay focused on the worship. Till this day I can no longer hear that song but learning how to manage the trigger. My Pastor A. R. Bernard taught us that it will take twelve pieces of positive information to replace one piece of negative information. Yes it is a battle but worth fighting to be free indeed, healed and whole in your soul.

    This sums it up when dealing with Triggers… It’s crucial to Breathe properly to help calm yourself and gather your thoughts to respond and not react to your triggers

    Quote: Take a breath. Pause. Iyanla Vanzant

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    Source by Jana Hicks

    Views: 0

  • Are You Ready To Marry A Politician?

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    When love strikes, you cannot just turn it away. And so in many cases, women cannot easily say no when they feel it’s the right man who’s wooing them. This is regardless of the position he holds in his public or private job.

    In the case of male politicians, many people believe these people have a strong sex appeal. Their power more than their looks and personality attracts women.

    If you’re a woman being pursued by a politician, would you be willing to be married to him? Is it really difficult to become the wife of a man who’s a popular political figure? What are the challenges that lie ahead in your life?

    Based on the experiences of politician’s wives, it is never easy to be married to a political figure. One reason is that when the person in authority commits some blunder, it is the wife that suffers from embarrassment. She may also become the object of criticisms which can cause so much stress in her life.

    Another challenge that often haunts a politician’s wife is infidelity. There have been numerous cases of people in government as well as members of the senate and congress getting involved in illicit affairs to the detriment of their spouses. But through all those trials, it is often the wife who continues to stand by their men and accept them back.

    It really depends on the woman if she’s willing to become a politician’s wife. Before you make a decision, it would be a good idea to weigh things and determine whether you’re strong enough to face those possible difficulties that will come along in your life.

    In terms of personality, you need to develop a strong character. It’s an advantage if you already possess this but if not, you should find a way to gather emotional strength to enable you to hurdle life’s challenges. The process may not be that easy but at least, you’re doing your best to prepare yourself for your future situation.

    Another trait you should have is to be sociable. This is very important because you will be attending many numerous social functions and civic activities while your husband is in politics. By knowing how to interact with people from all levels of society, you can contribute to your partner’s positive image and you’ll also learn more about the issues in the community where you live in.

    Patience and tolerance are vital traits as well. Your husband may get involved in various issues that could impact your family life so you need to stretch your patience more often than not. With his busy schedule, he will surely not have enough time for his family so again, your patience is necessary.

    Finally, you can always seek marriage counseling if you’re having difficulty dealing with your life. You may just have to keep it to yourself that you’re attending counseling sessions as the moment this leaks to the media, you’ll become the subject of news once again. Being discreet then is another trait you need to practice.

    Being married to a politician is no joke but if you think the man is worth your love, then nobody can stop you.

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    Source by Kalyan Kumar

    Views: 0

  • Nurture, Cherish & Heal – Living Well With HIV

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    Where there is life, it needs to be celebrated. Where there is hope, it needs to be nurtured. Where there is consciousness, it needs to be enjoyed.

    This becomes more important when someone is dealing with a life threatening disease like AIDS.

    Reiki does not claim to cure HIV. But it can go a long way in making the life of a person infected with AIDS, far better. From dealing with the trauma of the disease to helping minimise the side effects of medication, Reiki offers the infected person hope and strength – mental, spiritual and physical.

    Reiki works in partnership with conventional medical treatments, enhancing their efficacy and increasing their usefulness.

    How can Reiki help?

    Pain Management: Reiki can go a long way in helping with the physical symptoms of AIDS. Thousands of patients from around the world have benefitted from the healing touch of Reiki.

    Boosting the immune system: Reiki can complement the effect of various medications in helping to strengthen the immune system.

    Reduces Side Effects: Some of the drugs used in the palliative care of HIV patients can have quite a lot of side effects. Reiki can help in managing and reducing these effects.

    Counters Neuropathy: Approximately one third of people infected with HIV suffer from Neuropathy of one form or the other. Clinical studies have shown that Reiki can reduce the spasms caused by pain and help relax the muscles.

    Helps cope with the life changes: Often a person infected with HIV has to face not just the trauma of having a life threatening disease but also social stigma and ostracism. Reiki provides the ‘victim’ spiritual strength and wisdom to help cope with these life changes. It also facilitates better sleep, cures depression effectively and helps the person get a positive outlook in life.

    From self-healing to self-reliance: Reiki can be administered by a trained practitioner or the infected person himself. When the patient takes the Reiki training and heals himself, he feels more in control.

    So what is Reiki?

    Reiki is a laying-on-hands healing technique thousands of years old. It was rediscovered by Dr. Mikao Usui, a Japanese Buddhist, in the late 19th century.

    Reiki is the God-consciousness called Rei that guides the life force called Ki in the practice we call Reiki.

    Reiki is the non-physical energy that animates all living things.

    As long as something is alive it has a life force circulating through it and surrounding it.

    When it dies the life force departs. If your life force is low, or if there is a restriction in its flow, you will be more vulnerable to illness. When it is high and flowing freely, you are less likely to get ill.

    Life force plays an important role in everything we do. It animates the body and is also the primary energy of our emotions, thoughts and spiritual life. Reiki makes this life force available to us in abundance.

    Nurture your spirit, and heal your body with Reiki.

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    Source by Urvashi Puri

    Views: 0

  • To Prevent A Divorce And Save Your Relationship Merely Takes A Willingness To Do So

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    If your relationship is going through a rough patch and it is one of numerous rough spots you may be worried that you are heading for divorce.

    Often divorce can’t be avoided, it will depend on the couple and the circumstance, but there are many times that you can pursue healing your relationship prior to it reaches the point for divorce.

    One error many people make is that they start making promises.

    Even if you believe you are genuine and that you can make some attitude and behavior changes, but do not commit, declarations like these will not save your relationship.

    You do need to go over the issues with your partner though since you can’t simply alter who you are to make them more than satisfied, and you need to be pleased and more than satisfied, too.

    Often there are issues that both of you require to work with to improve the relationship.

    The Idea is to Repair the Relationship Issues

    Telling your partner that you love or admire him/her continuously is not a great idea either, because even if it is true and you do like him, stating it constantly won’t repair any issues.

    Telling him that you like him can be seen as a bit of emotional blackmail – when all else fails to say ‘I love you’ – it doesn’t rather work like that.

    Rather, it’s the holiness within each of you that must be and connect seen as whole that is the miracle remedy for a failing marital relationship.

    The Course in Miracles states, “The holy relationship is a phenomenal teaching accomplishment. In all its aspects, as it begins, develops and becomes accomplished, it represents the reversal of the unholy relationship.”

    When a relationship is in difficulty it can be difficult and you may find yourself a psychological wreck and seem to think that to prevent divorce is impossible.

    Due to the fact that it will just drain him more emotionally, this is another factor why you shouldn’t keep telling him that you love him.

    Telling him that he is sexy or that you love him is something you must save for when you have your relationship back on track.

    Another big mistake when a relationship is in difficulty is to constantly argue, and all it does is add more stress to the relationship, and no one wins these arguments.

    No one Wins Over Arguments

    In a previous discussion I went deeper into the best marriage advice online and does couples therapy really work?

    – Do not start any arguments with your partner and if he begins one then leave.

    – If he would like to go over matters, when he has actually soothed down then ask him.

    – Do not approach the marital relationship like a competitor.

    You are not wanting to prove who is best at relationships and who is to blame for it stopping working, but do approach it like a partnership that you both need to help each other with.

    Sit down with your husband/wife and calmly talk about any problems you have, if your marriage is heading for divorce perhaps discuss how to avoid divorce.

    Don’t argue with him however ask him exactly what he is feeling and how he thinks you can prevent and enhance the marital relationship divorce.

    To save your relationship take his answers into factor to consider along with your own sensations and attempt to work some compromise that will make you both feel better.

    If you handle the problem in a calm and fully grown method, you can between the two of you, and perhaps with marriage counseling, find how to avoid a divorce.

    Even if you believe you are sincere, but he/she is not, and that you can make positive changes, statements of demanding or pleading will only hurt chances for how to fix a failing relationship.

    – Can you stop a divorce after filing?

    It Takes a Readiness to do the Work

    You may, but typically there are issues that both parties need to work with to rather than dealing with a breakup to enhance the relationship.

    Telling him that you enjoy him or that you will do anything for him/her, is something you need to save for when communication and holiness within is found and connected, and you have your relationship back on track.

    When a relationship is in trouble and continuously arguing is happening, the biggest error that needs forgiveness is.

    Do not approach the marital relationship like a competitor to find who is best at relationships and who is to blame, because the ego is in charge then, and you’ll see you both ending the relationship.

    It may be time for leaving the relationship where healing after a breakup is your next phase if you simply can not reconnect and heal within your hearts.

    (I also suggest searching the web for further content that dives into the idea of getting back with your ex, if that may be in the cards, and sure ways to rekindle a relationship.)

    To success in life and love!

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    Source by James Nussbaumer

    Views: 0