Tag: Data

  • Could Your PPC be Better? Here are Five Insights to Boost PPC Performance

    Actionable insights are very useful in marketing. In case of PPC advertisers, access to the most recent and relevant data is vital, more so as they are competing in real time and with restricted budgets for elusive clicks.

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    http://www.associationofmarketing.org/articles/view.php?article_id=14473

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  • Cross-technology communication in the Internet of Things significantly simplified

    Cross-technology communication in the Internet of Things significantly simplified

    Whether networked vehicles that warn of traffic jams in real time, household appliances that can be operated remotely, “wearables” that monitor physical activity, or industrial plants that detect possible production errors in time and notify technical support, the number of intelligent products that communicate wirelessly with other devices in the Internet of Things (IoT) age has increased rapidly in recent years. However, not all of these devices are compatible with each other because they use different wireless technologies such as Wi-Fi, Bluetooth (low energy) or ZigBee, depending on the requirements and application. More than that, many devices often have the same radio frequencies and interfere with each other. This delays data transmission, data can be lost, energy consumption increases and battery life decreases.

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    https://techxplore.com/news/2020-03-cross-technology-internet-significantly.html

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  • Mobile or desktop? Our research on how investors are interacting their accounts

    Mobile or desktop? Our research on how investors are interacting their accounts

    In this podcast, Vanguard Senior Data Analytics Manager Carrie Xu explains the differences in how men and women investors are using their mobile devices to interact with their investment accounts.
    Mobile or desktop? Our research on how investors are interacting their accounts
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    https://investornews.vanguard/mobile-or-desktop-our-research-on-how-investors-are-interacting-their-accounts/

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  • Why Having a High Data IQ Gives You Endless Marketing Opportunities

    Segmentation and targeting are key elements of marketing and almost 91 percent of marketers agree that high quality data is of prime importance for all marketing efforts. As per the results of BluKai survey conducted among 133 marketing executives, 36 percent of respondents said that they were trying to utilize at least 20 percent of their overall budget for data driven practices. According to them, this has earlier shown positive results such as an impressive hike in the conversion rates as well as sales.

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    http://www.associationofmarketing.org/articles/view.php?article_id=14529

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  • How big data is reshaping aging research and education

    How big data is reshaping aging research and education

    The age of big data is here: The world has created more data in the past two years than in the entire previous history of the human race. USC Leonard Davis School of Gerontology researchers are dissecting treasure troves of information—from sources as diverse as brain scans and the human genome—to fuel groundbreaking research on improving how we age, and to reshape gerontology education to enable future scientists to make an impact in a changing field.

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    https://techxplore.com/news/2020-03-big-reshaping-aging.html

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  • Enhanced imitation learning algorithms using human gaze data

    Enhanced imitation learning algorithms using human gaze data

    Past psychology studies suggest that the human gaze can encode the intentions of humans as they perform everyday tasks, such as making a sandwich or a hot beverage. Similarly, human gaze has been found to enhance the performance of imitation learning methods, which allow robots to learn how to complete tasks by imitating human demonstrators.

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    https://techxplore.com/news/2020-03-imitation-algorithms-human.html

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  • Not all young people are ‘digital natives’ – inequality hugely limits experiences of technology

    Not all young people are ‘digital natives’ – inequality hugely limits experiences of technology

    There is a belief that younger people are fully engaged with the digital world. But I am currently leading a project exploring people’s knowledge and use of online data, and the preliminary findings from our research has found that data literacy is not uniformly high among younger people, as is often assumed. Instead, some young people have very low levels of data literacy.

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    https://techxplore.com/news/2020-03-young-people-digital-natives-inequality.html

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  • ICC-WHO Joint Statement: An unprecedented private sector call to action to tackle COVID-19

    ICC-WHO Joint Statement: An unprecedented private sector call to action to tackle COVID-19

    In a coordinated effort to combat the coronavirus COVID-19 pandemic, the International Chamber of Commerce (ICC) and the World Health Organization (WHO) have agreed to work closely to ensure the latest and most reliable information and tailored guidance reaches the global business community.

    The COVID-19 pandemic is a global health and societal emergency that requires effective immediate action by governments, individuals and businesses. All businesses have a key role to play in minimising the likelihood of transmission and impact on society. Early, bold and effective action will reduce short- term risks to employees and long-term costs to businesses and the  economy.

    To aid this collective effort, ICC will regularly send updated advice to its network of over 45 million businesses so that businesses everywhere can take informed and effective action to protect their workers, customers and local communities and contribute to the production and distribution of essential supplies.

    ICC will also contribute to enhancing information flows on the coronavirus outbreak by surveying its global private sector network to map the global business response. This will both encourage businesses to adopt appropriate precautionary approaches and generate new data and insights to support national and international government efforts.

    As an immediate priority, businesses should be developing or updating, readying or implementing business continuity plans. Business continuity plans should aim to reduce transmission, including by: promoting understanding of the disease, its symptoms and appropriate behavior among employees; setting up a reporting system for any cases and contacts; preparing essentials; limiting travel and physical connectivity; and planning for measures such as teleworking when necessary.

    Calls to Action

    • ICC strongly endorses WHO’s call on national governments everywhere to adopt a whole-of- government and whole-of-society approach in responding to the COVID-19 pandemic. Reducing the further spread of COVID-19 and mitigating its impact should be a top priority for Heads of State and Government. Political action should be coordinated with actors in the private sector and civil society to maximize reach of messaging and effectiveness.
    • Governments should commit to making available all necessary resources to combat COVID-19 with the minimum of delay and to ensure that cross-border medical and other essential goods supply chains are able to function effectively and efficiently
    • ICC and the WHO encourage national chambers of commerce to work closely with UN country teams, including WHO country offices where they exist, and to designate mutual focal points to coordinate this collaboration.
    • ICC encourages its members to support their country’s national response efforts and to contribute to the global response efforts coordinated by the WHO through www.covid19responsefund.org.

    As the pandemic evolves, ICC Secretary General John W.H Denton AO and WHO Director General Dr Tedros Adhanom Ghebreyesus will continue to coordinate their efforts.

    Essential information on the COVID-19 pandemic can be found on the WHO’s dedicated site.

     

    ICC-WHO Joint Statement: An unprecedented private sector call to action to tackle COVID-19
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    https://www.who.int/news-room/detail/16-03-2020-icc-who-joint-statement-an-unprecedented-private-sector-call-to-action-to-tackle-covid-19

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  • Manufacturing data fuel recession fears

    Manufacturing data fuel recession fears

    Vanguard economists give their perspective on recent weakness in manufacturing.
    Manufacturing data fuel recession fears
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    https://investornews.vanguard/manufacturing-data-fuel-recession-fears/

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