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  • A Multi Level Marketing Opportunity Survival Kit

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    What separates the good from the great? Why is it I’m being told to work from the inside, to work on my mindset in order to effectively run a business working from home?

    Taking actions on a daily basis and getting things done helps move your business forward and some simple techniques and tools help in this. But doing and being busy is still not enough. You need to display leadership qualities and it’s these qualities that affect you as an entrepreneur.

    For an entrepreneur, the business is an extension of themselves. They make a living and conduct business whilst simultaneously pursuing a passion hence get results through inspiration.

    A business owner is generally detached emotionally from a lot of the things that defines the values and beliefs of the business or company.

    Do you see the difference between a business owner and an entrepreneur? It is important to recognise this as affects the way you conduct your business, how you achieve results and how you come across as a person.

    As an entrepreneur, if the business is an extension of yourself then you must know why you do what you do? It’s difficult to separate the business from yourself. Your business is your passion and life.

    Every entrepreneur has uniqueness within and it’s this uniqueness, enhanced by passion that connects with people to get results. This also helps define your brand.

    Find why you do what you do, your sense of purpose, reveal the little gift that makes you unique, apply passion and you can build a business from scratch as an extension of yourself. You just then need to figure out the what and the how.

    It will be impossible for you to fail if you follow these principles. Do what you want, when you want. It has nothing to do with money.

    Do you ever feel and think you can achieve something more fulfilling? Look at your business and how this is defined?

    Don’t look at yourself as a sales person or marketer. Yes this might be the business you’re in, but this is not what defines you.

    If someone was to ask you these questions, ‘Why do you do what you do? What is your business?’ What would you say? How would you respond? If the answers do not roll off the tip of your tongue regarding your business, your company mission statement and the core values then this is grounds for an immediate dismissal.

    Huge corporations abide by their mission statement. Some businesses are so big and so far reaching, have so many employees around the world, yet they are still able to follow the same set of rules.

    What is your personal mission statement? If you can’t figure this out then you are no different to the 95% of people. Get it right from the beginning. Statistics don’t come into successful companies.

    You may ask whether you can be successful! If in the sales and marketing business then you may be looking to make the sale by talking about the features and benefits of your product. You go out to do what ever it takes to make that sale and at times you may sound desperate. You may even start to use manipulation on some vulnerable people. You are in fact doing a lot of telling!

    If you changed your mindset to inspire to make the sale, then not only are you showing leadership qualities, but you are empowering. Once you start empowering you begin to run your business as an extension of yourself – an entrepreneur.

    Being an entrepreneur is not for everyone. There are so many people who are looking for a quick buck. What is being articulated here is a long term journey and probably the hardest thing you will ever do. You will soon come to realise that it is so much easier and fun being a leader than a sales person. Plant the seed and walk away through inspiring. If interested, your prospect will come back because you have made a connection by being ‘you’. We have all been there. You may have purchased a car at a sales room not because of the benefits and features, but because of the connection the sales person made with you.

    Leaders don’t lead because people are following them. People follow because you are a leader, because you are inspiring!

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    Source by Gary Bernard Oakes

    Views: 0

  • Lower Your High Blood Pressure Naturally: 10 Hypertension Secrets Your Doctor Won’t Tell You

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    When you were diagnosed with high blood pressure you were almost certainly advised to lose weight, take more exercise and to improve your diet. That sagely advice was most likely coupled with a prescription for synthetic anti-hypertension medication. Over recent years, research has shown that some natural treatments are just as effective as prescription medicine. This begs the question: Is there something doctors are not telling us?

    The truth is that there is a great deal we are not being told about how our condition can be treated. That is due in part to:

    • the way doctors are trained;
    • the reliance of medical services on pharmaceutical products; and
    • a general lack of understanding of natural remedies.

    The irony is that the pharmaceutical companies develop products that mimic the effects of these natural hypertension remedies.

    The 10 Hypertension Secrets Your Doctor Won’t Tell You

    Secret #1: Hypertension is not a disease.It is in fact a vital sign telling you that there is something wrong inside your body that is elevating your blood pressure.

    Secret #2: The only way to “cure” your condition is by dealing with the underlying cause or causes. Your doctor prescribes medication to manage your condition because he or she does not have the time to investigate every possible cause.

    Secret #3: In many cases, lifestyle factors contribute to or even cause our condition. We do not need medication to improve our lifestyle choices.

    Secret #4:The medications prescribed by your doctor only treat the symptom, not the problem.

    Secret #5: Adopt and follow the principles contained in the Dietary Advice to Stop Hypertension (the DASH diet). There is reliable evidence that this advice, if strictly followed can lower your BP readings to within normal levels in as little as three weeks. Even if it takes longer, the evidence suggests that the diet makes the medication you are taking more effective, resulting in a lower dosage being required.

    Secret #6: Eat three or four cloves of fresh garlic a day or take a good quality supplement.Our blood pressure rises as our body increases production of the angiotensin converting enzyme (ACE). Garlic contains a natural ACE inhibitor. This, combined with the high amounts of allicin found in garlic give it its ability to dilate arteries, thereby lowering our blood pressure.If ACE inhibitors sound familiar to you it is because synthetic versions are often prescribed to manage your condition.

    Secret #7: Keep properly hydrated.The general advice is that our bodies need two litres of water a day to maintain health. You can substitute fresh home-made juices, such as beetroot, carrot, celery or cranberry for part of this daily requirement as these are known to lower blood pressure.

    Secret #8: Replace your caffeinated drinks with green tea. For people with our condition, having caffeinated drinks is like throwing gasoline onto a fire. Green tea is low in caffeine and is loaded with antioxidants that have been shown to reduce hypertension.

    Secret #9: Drink an infusion made from extract of hawthorn each day. Hawthorn is another powerful natural ACE inhibitor. It is also a mild diuretic that lowers blood volume. Synthetic diuretics are another medication commonly prescribed to manage your condition. Sometimes they are used in combination with other medications such as ACE inhibitors.

    Secret #10: Relieve stress. It is well-known that stress can cause hypertension. Try some deep breathing exercises, reading a book, or listening to tranquil music. Practicing meditation or deep relaxation are also effective ways of eliminating physical and mental stress, thereby reducing hypertension.

    Now you know these 10 hypertension secrets your doctor has not told you, you can review how your condition is being treated. Lowering your high blood pressure to normal levels naturally is not only possible, it is not difficult.

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    Source by Robert Reddin

    Views: 0

  • What Is Wealthy Affiliate?

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    Wealthy Affiliate is an online community membership site founded in 2005 by two online marketers Carson and Kyle. It has become the number one community for creating and growing a successful online business.

    Wealthy Affiliate is a training website with a massive online community who engage with one another and offer help and support.

    Who Can Profit From Wealthy Affiliate University?

    Wealthy Affiliate (WA) makes the program available for everyone, including those who don’t have enough money to pay high prices for training or have a limited budget. WA offers instruction for people with different skill levels, from newbie’s up to experienced marketers.

    People Who Can Benefit From WA:

    Internet Marketers

    Local businesses and companies

    Online merchants

    Local marketers

    People that want to build their own website(s)

    People that want to sell their products online

    Retired people, looking for an extra income

    Individuals looking for a trusted hosting platform

    Students

    People who want to turn their hobby into an additional income

    Bloggers and website owners that want to improve their web sites

    Artist/Bands/Musicians Churches and Non-Profits.

    What Wealthy Affiliate Is Not?

    WA is not a “get rich quick” scheme. WA IS NOT AN MLM program and you do not need to build a massive down line to make money from the program. There isn’t a prerequisite to sell WA itself. You will not get rich overnight, unless you are a skilled marketer. The platform will teach you how to make money online.

    It will help you to build a solid online business that will endure for a long time, along with live support that you will need to soften the notion of doing it alone.

    How much does it cost to join Wealthy Affiliate?

    Wealthy Affiliate Starter Membership – Free.

    Premium Membership – $47 month or $359 yearly.

    If you upgrade to the premium membership within 7 days your first month access will only be $19.00

    Wealthy Affiliate General Overview

    There are several types of training that are available to members and it has everything from email marketing, list building, SEO, PPC marketing, article marketing, website development and technical training. The database has more than 300 teaching lessons and each month more resources are added.

    The training is attuned to suit every ones needs and includes:

    Video training

    Tutorial Training

    Classrooms on specific topics

    Question and Answers

    Live weekly training classes

    Task based Courses

    Participate in interactive discussions

    Why Do You Need WA?

    Affordability – Usually when people see all the upgrades or up-sells for different products or services, they automatically enter a negative mindset because they know that if they do not earn quickly, they will lose a huge sum of money. Most people start on a small budget and simply cannot afford to pay for expensive advertising or constant upgrades.

    Wealthy Affiliate has a free option and members can experiment with the program without any obligations, especially if they are not sure about the direction they want to take in the online marketplace. The premium membership is at a fixed rate and that gives members the freedom to work on a budget without having to be concerned about working harder just to upgrade to another level.

    All in one platform – To become successful online, we all need more services like hosting, a blog or website, content and various tools to run our businesses successfully. These services and tools can add up to a costly amount when you put it all together, and new as well as existing online entrepreneurs struggle immeasurably to keep up when they don’t earn from the internet quickly. Wealthy Affiliate has done a great job at adding the essential tools and services into one platform to get new marketers to get that critical head start.

    Website Builder and Hosting – WA allows you to use WordPress (WP) Express to build your own WP optimized blog and SiteRubix powers it. WordPress had become the most popular blogging platform with dozens of templates to choose from. You can choose to run the blog on a free siterubix.com domain or link it to your own. SiteRubix has a remarkable reputation and websites that are hosted on the service tend to do exceptionally well compared to other hosting companies.

    Coaching and Support – New online entrepreneurs are not able to get successful by themselves. If you have questions, they will get answered! The customer support is quick to respond and aids members with any issues that they might run into. Carson and Kyle are actively partaking along with members to answer questions personally. That alone shows the great amount of dedication they have when it comes to helping members.

    People who have absolutely no clue about earning an income online enter this marketplace on a daily basis and the World Wide Web has tons of “money-making” programs, products and tutorials that confuse new marketers badly enough and even cause a massive amount of people to fall into scams or empty promises.

    It has been proven that most successful online marketers had a mentor or support program that guided them into becoming successful. This is the best active community online and many methods to communicate are available like; a live chat box, questionnaire option, forum, active dashboard and micro blog communication.

    There is no negativity or judgmental behavior like we see in the public forums, only quality conversations. You will be able to network with like-minded marketers and meet countless people who will share ideas or support one another.

    Inspiration – Without motivation, it is hard to complete anything in life, not to mention starting up an online business. Wealthy Affiliate keep their learners motivated by setting up goals and then reward those who had met the goals by giving away something of value. For most people it is much easier to reach success when they have something to work towards that is worth the effort.

    Wealthy Affiliate will most certainly not make you rich and it will not make you successful. In the end the decision to take action will all be in your hands and no amount of training or support can replace free will. The law of sowing and reaping is how you will receive your harvest.

    What Is Wealthy Affiliate?

    Wealthy Affiliate is someone who unites with others of like-mindedness, on the terms of having and obtaining legitimate unlimited wealth.

    WA gives you all the building materials, but the rest will be up to you. Getting started is always the hardest part, but with the right motivation and positive attitude there is absolutely no reason to fail.

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    Source by Jamie Clay

    Views: 0

  • Benefits Of A Healthy Lifestyle

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    Here are 8 benefits of a healthy lifestyle.

    This Article is written to reach the public with a simple and clear method to point out and to reap the benefits of a healthy lifestyle while reducing the risks of chronic diseases such as diabetes.

    With the increased understanding of our bodies that we have gained from science over the past few decades, the benefits of a healthy lifestyle are becoming more apparent, along with the reasons why we should detoxify the body at least once a year to remove harmful bacteria, and even worms, from our digestive system. For people of all ages, weights, and abilities the benefits of a healthy lifestyle are endless. But for now let’s look at eight simple benefits of a healthy lifestyle.

    1. Your Health:

    Good Health is not something that you buy from a drug store or a department store, but can be achieved by practicing collective patterns of health-related behavior, based on choices made from available options. Following this logic, if you wish to realize the benefits of a healthy lifestyle, you have to repeat some healthy pattern as a part of your daily or weekly activities, some patterns like eating right and exercising. Other benefits includes: Reduced health care costs, reduced illness and injuries, reduced doctors visit, Keeps you employed and improved employee/employer relations.

    2. Weight:

    Managing your weight is the key to attaining all of the health benefits of a Healthy Lifestyle. A weight reduction of just 10 percent will significantly reduce risk of heart disease and other obesity-related illnesses. Obesity/overweight is the second leading contributing factor to many childhood diseases such as orthopedic disorders, sleep apnea, type II diabetes mellitus, asthma, high blood pressure and cholesterol, skin disorders, emotional and psychosocial problems (Spigel, 2002), and many more. Weight-bearing exercise such as walking and strength training helps slow the onset of and/or prevent osteoporosis and some research shows that participating in such activities can actually build bone density and begin to reverse the disease. Other benefits are: Weight reduction, reduced tension and stress, improved well-being, Enhanced self-image and self-esteem and improved physical function.

    3. Exercise:

    Although drugs alone can often bring cholesterol down to normal levels, diet and exercise provide benefits that drugs don’t. They’ll lower blood pressure, reduce weight, and lower the risk of developing diabetes. A sedentary lifestyle is a dangerous risk factor for disease. Exercise and a healthy diet helps the body use insulin more efficiently and can help control, alleviate and prevent many diseases. Exercise, cessation of tobacco consumption, eating a high-fiber, low-fat diet, controlling body weight, and learning to cope with stress, reduce the risk of heart disease.

    4. Medical:

    We all want a trim and have healthy body for a variety of aesthetic, social and medical reasons. Healthy living is truly the best medicine. In a study conducted by Tufts University at the New England Medical Center, among patients with cardiovascular disease, an exercise program was shown to significantly reduce LDL cholesterol and other risk factors beyond what’s provided by drug therapy. Even modest weight loss can help reduce medical and pharmacy costs, help avoid bariatric surgery, and co-morbidities such as asthma, hypertension, and diabetes.

    5. Wellness:

    Wellness is about being comfortable in your space: your body, your attitude, and your environment. A healthy lifestyle can greatly increase a person’s longevity. And even though catching something contagious like a cold or flu is sometimes unavoidable, having the wisdom that feeling healthy is a better way to live should have you asking yourself why you are not taking action to live each day as beneficially as possible. The issue with a lot of people nowadays is that they are so busy working and/or taking care of everyone around them, that they neglect their own health and wellness. Make sure your heart is healthy and your bones are strong and Keep it that way to see the benefits of a healthy lifestyle.

    6. Care:

    The best way to ensure good health is by taking care of yourself. The Care stakes are high but the potential rewards are great-preventing premature death, unnecessary illness, and disability, controlling health care cost, and maintaining a high quality of life into old age. With a healthy lifestyle, you are who you are and you don’t have to be self-conscious about those things that you otherwise would be if you didn’t care about your lifestyle

    7. Control:

    With a healthy lifestyle, you have more control of your life as you work with your body against those aspects of living which may work to hold you back if you would let them. With a healthy lifestyle, you have control over your sleep patterns so that you feel generally well rested throughout the day. With a healthy lifestyle, everything works together to help other aspects of your lifestyle make sense and benefit you. Science has proven that healthy weight loss, healthy eating and fitness routines make dramatic improvements in health, and help control common chronic illnesses like high cholesterol, high blood pressure, diabetes, stress, and general lack of stamina.

    8. Strength:

    Another benefit of a healthy lifestyle is a steady flow of stamina and strength; you can perform activities and exercises that will enhance your flexibility. With a healthy lifestyle, you have a balanced and varied diet that provides your body its needed nutrients and energy as well. You have strength to train to help build the muscle that supports the bones and joints; therefore decreasing the risk of falls and fractures. Cardiovascular exercise, also known as aerobic exercise, strengthens the heart muscle, therefore increases the heart’s efficiency. As we age, our bones biologically begin to lose mass and strength. Weight-bearing exercise such as walking and strength training helps slow the onset of and/or prevent osteoporosis and some research shows that participating in such activities can actually build bone density and begin to reverse the disease.

    The good news is you don’t have to train like an Olympic athlete to enjoy the benefits of a healthy lifestyle. The secret and logic are repeating a chosen healthy pattern as a part of your daily or weekly activities. We hope that this will get you to a healthy lifestyle if you are not there already. A healthy lifestyle is a way of life.

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    Source by Fortune Ezeoha

    Views: 0

  • Book Summary – The Master-Key to Riches – Written by Napoleon Hill

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    This book in a nutshell is a must read for anybody wanted to improve their lives. Regardless of what area you want to improve, Napoleon Hill shows the Master-Key works. Napoleon Hill died in 1970 at 87 years old. Thus the research he did was way ahead of his time. He profiled Andrew Carnegie who created U.S. Steel and mentored Charles Schwab. Andrew Carnegie commissioned Napoleon Hill to profile successful people to see if there was a pattern. This book along with Think and Grow Rich is a combination of that research.

    Why is this important to me?

    If I was spending my precious time listening to this video then the first question I would ask is – Why is this important to me?

    This is important because Mr. Hill explains the 12 riches of life and how to achieve them. Are you where you want to be or do you need help defining true happiness? The study of the 12 riches and the Master-Key defined in this book will give you the blueprint for happiness.

    The 12 Riches of Life are: 1. Positive Mental Attitude, 2. Sound Physical Health, 3. Harmony in Human Relationships, 4. Freedom from Fears, 5. The Hope of Achievements, 6. The Capacity of Faith, 7. Willingness to Share One’s Blessings, 8. A labor of Loves, 9. An Open Mind on All Subjects, 10, Self-discipline, 11. The capacity to Understand People, 12. Economic Security.

    All 12 riches are important but for the sake of time we will dig into three of them in this summary.

    1. Positive Mental Attitude – Mental attitude is important because it converts the brain into the equivalent of an electro-magnet which attracts the counterpart of one’s dominating thoughts, aims and purposes. It also attracts the counterpart of one’s fears, worries and doubts. This basically means that you will manifest in your life that which you focus on regardless if it is positive or negative.

    2. Sound Physical Health – This one is self-evident and should be number one. In my humble opinion, without health, you cannot create anything. Health is the ultimate gift because with it, everything else is possible. This can easily be taken for granted but once it is taken from you then life changes instantly. This needs to be a priority for everybody.

    3. The Capacity to Understand People: The person who truly understands people knows that we all come from the same core. The nine emotions common, according to the book are: love, sex, desire of material gain, self-preservation, freedom from body and mind, self-expression, desire for perpetuation of life and death, anger and fear. The capacity to understand others eliminates many of the common causes of friction among men.

    The Master-Key is a combination of 17 principles when used in combination will allow you to achieve the 12 Riches of Life.

    The Master-Key consists of:

    1) Habit of going the extra mile

    2) Definiteness of Purpose

    3) The Master mind

    4) Applied Faith

    5) Pleasing Personality

    6) Habit of learning from defeat

    7) Creative Vision

    8) Personal Initiative

    9) Accurate Thinking

    10) Self-Discipline

    11) Concentration of Endeavor

    12) Co-operation

    13) Enthusiasm

    14) The Habit of Health

    15) Budgeting Time and Money

    16) Golden Rule Applied 17) Cosmic habit force.

    For the sake of time we will profile three of the seventeen.

    1. Definiteness of Purpose – Highly successful people have a defined purpose. Mother Teresa dedicated her life in helping the poor of Calcutta and through her definite purpose became world renowned and helped millions of people.

    2. The Master Mind – is a group of people that have expertise that can be leveraged toward your defined purpose. Leveraging the combined OPE (Other People’s expertise) gives a compound effect to the desired result.

    3. Habit going the Extra Mile – I like this one because the 12 Riches of Life can NOT be attained without hard, smart and right work. You have to do the thing to have the power!!!! Notice this is the HABIT of going the extra mile. Ingrain this in your mind and you will not be disappointed with the results.

    I hope you have found this short summary useful. The key to any new idea is to work it into your daily routine until it becomes habit.

    Habits form in as little as 21 days. I highly recommend you read this book and put the principles in place. To take one thing away from the summary and make it habit will be the “Habit of Going the Extra Mile”. Put this front and center and it will help you in everything you do.

    According to Mr. Hill, Going the extra mile by doing more than one is paid for – “It is the strange influence which it has on the person who does it. The greatest benefit from this habit does not come to those to whom the service is rendered. It comes to the one who renders the service, in the form of a changed “mental attitude,” which gives him more influence with other people, more self-reliance, greater initiative, more enthusiasm, more vision and definiteness of purpose. Do the thing and you shall have the power!!!!

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    Source by Joe Mosed

    Views: 0

  • Categories of Ethical Dilemmas in Business

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    First published in Exchange, the magazine of the Brigham Young University School of Business, the following twelve categories were developed to cover the root or cause of most ethical business dilemmas that one might encounter in their jobs. I have summarized them to keep them short and simple.

    1. Taking Things That Don’t Belong To You

    Everything from taking highlighters from the storage room, to sending personal mail through the mailroom, to downloading unauthorized games to play on your work computer fall into this category. A CFO of a major corporation took a cab from the airport to his home in the city. When he asked the cabbie for receipt, he was handed a full book of blank receipts. Apparently this dilemma of accurately reporting business expenses involves more than just one employee.

    2. Saying Things That You Know Are Not True

    When a car salesperson insists to a customer that a used car has not been in a previous accident, when it has, an ethical breach has occurred. When a clerk in a store assures a customer that a product has a money-back guarantee, when only trade-ins are allowed, another ethical violation occurred (and perhaps a violation of the law).

    3. Giving Or Allowing False Impressions

    There is an urban legend in which 2 CD’s were being sold on a TV infomercial that claimed that that all the hits of the 1980’s were on the CDs. The infomercial emphasized over and over again that all songs were performed by the original artists. When they received the CDs, upon closer inspection, they found that all songs had been covered by a band called The Original Artists. While technically true, the impression given by the infomercial was false.

    4. Buying Influence or Engaging in Conflict of Interest

    When a company awards a construction contract to an organization owned by the brother of the attorney general, or when a county committee who is charged with choosing a new road construction company is traveling around the state looking at roads at the expense of one of the bidders, a conflict of interest arises which might affect the results of that choice.

    5. Hiding or Divulging Information

    Failing to divulge information from the results of a study on the safety of a new product, or choosing to take your companies proprietary product information to a new job are examples that fall into this category.

    6. Taking Unfair Advantage

    Have you ever wondered why there seem to be so many product safety rules and procedures? It is primarily the result of laws passed by government institutions to protect the consumer from companies that previously took unfair advantage of them because of their lack of knowledge or through complex contractual obligations.

    7. Committing Acts of Personal Decadence

    Over time, it has become increasing clear that the acts of employees outside of work can have a negative effect on a businesses image. This is one of the primary reasons companies are minimizing social interactions or events, outside of the office, so that drug or alcohol related events can not be tracked back to the company.

    8. Perpetuating Interpersonal Abuse

    At the heart of this category of ethical misbehavior is the abuse of employees through sexual harassment, verbal lashing, or public humiliation by a company leader.

    9. Permitting Organizational Abuse

    When an organization chooses to operate in another country, it sometimes butts up against social culture in which child labor, demeaning work environments or excessive hours are required. It is at this point that the leaders of the company have a choice…whether to perpetuate that abuse or alleviate it.

    10. Violating Rules

    In some cases, people or organizations violate rules to expedite a process or decision. In many of these cases, the results would have been the same regardless, but by violating the rules or required procedures for that outcome, they can potentially scar the reputation of the organization they work for.

    11. Condoning Unethical Actions

    Suppose you are at work one day and you notice that a colleague of yours is using petty cash for personal purchases and fail to report it. Perhaps you know that a new product in development has safety issues, but you don’t speak out. In these examples, failing to do right creates a wrong.

    12. Balancing Ethical Dilemmas

    What about a situation that would be considered neither right, nor wrong? What should be done here? Should Google or Microsoft do business in China when human rights violations are committed daily? Sometimes an organization must balance the need to do business with any ethical dilemmas that might arise from doing business.

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    Source by John Bascom

    Views: 0

  • Mindset: A Summary

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    Dr. Carol S. Dweck was challenged by her student to write a book on the results of years of their research study. Dr. Carol S. Dweck rose to the occasion and has written this book, “Mindset: The New Psychology of Success, and How we can Learn to Fulfill Our Potential” in the hope that it will help the ordinary human being understand that life is what you make it and not what was dealt to you at birth. She has written in simple language giving examples of ordinary real people like herself and her students, artists like Picasso, sportsmen like Michael Jordan, the basketball player and John McEnroe the tennis player, Marina Semyonova the great Russian dance instructor and CEOs of different companies to name a few. In the third paragraph of her introduction she writes, “… you’ll learn how a simple belief about yourself… guides a large part of your life… In fact it permeates every part of your life… ” Thus she draws the reader into the book, making the reader one of her real life examples as the reader finds himself or herself in these examples.

    Dr. Dweck introduces the two types of mindsets, the fixed mindset and the growth mindset in the first section of the book. She writes how she learned from ten year old kids that failure could be turned into a gift if you had the right mindset. By giving them hard puzzles to work on, the kids cultivated their intellectual skills through effort and did not give up. These kids became her role models in her pursuit of whether human qualities are things that can be cultivated or are things curved in stone. Each person has a unique genetic endowment but experience, training, and personal effort take them the rest of the way.

    Dr. Dweck’s twenty years of research has shown that the view you adopt for yourself profoundly affects the way you lead your life. She writes that, if you believe that your qualities and traits are curved in stone and cannot be changed then you have a fixed mindset. And if you believe that cherished qualities and traits can be developed and cultivated then you have a growth mindset.

    Fixed mindset people believe that an individual’s intelligence, quality and traits are a fixed quantity which cannot be increased. If they are doing well in school then they are smarter than the others who are not doing well. If they do well in sports then they have talent dealt them at birth. They spend time to prove that they are better in the qualities dealt to them just to prove they were dealt a healthy dose and that they are not deficient. If something doesn’t work for fixed mindset people they always blame it on something else.

    Growth mindset people work hard to do better always. They do not sit back and see their accomplishments as the final goal. In their minds there is always room for improvement. They have no time to sit and see themselves as the best or better than others. They have no time to sit and think that they have a special talent. They are busy thinking of how they can make it better and what changes they can make if something expected did not go right. To them if something doesn’t go right it’s not failure it is a challenge to find out ways to make it happen.

    In the second section of the book, Dr.Dweck, takes us through her research journey of fixed mindset and a journey of growth mindset through several sets of eyes. Showing how these two mindsets make or break people in their daily lives. In individual sports she gives an example of John McEnroe fixed mindset in tennis. He was a brilliant player who believed on talent not effort and working hard. When he didn’t win he blamed it on something else. Like when he blamed the system for not liking the game any more. He would not take responsibility. Micheal Jordan on the other hand has a growth mindset. If he missed a goal he would go and practice for several hours trying to figure out why he missed it In team sport the author gives an example of Couch John Wooden who was tactically and strategically average but went on to win ten national championships. Coach Wooden a growth mindset, tells us he was good at getting players to fill roles as part of a team. He cared about the feelings of the players. Fixed mindset like Coach Bobby Knight picked players for talent. He was an excellent coach but used the dictator approach to win. The winning were short lived and broke individuals’ characters in the process.

    In corporate companies the author uses General Electric CEO, Jack Welch, as the fixed mindset who managed to humble himself to a growth mindset and as he grew in his mindset the company grew at the same time. Lee Iacocca whose fixed mind set is good to bring the company up to the top in a hurry but then you need to get rid of him before he breaks it. Ford motor company did just that and Lee Iacocca was not happy. Fixed mindsets leaders are more concerned with being heroes and put their ego before the welfare of the company. The author gives example of Enron as a company that broke in the hands fixed mindset high echelon smart people. Enron employed smart people with talent and paid the maximum price of closing the company. Enron is a good example of groupthink where executives get carried away with their brilliance and superiority and make catastrophic decisions.

    In love, these two mindsets can make or break a relationship. In her research, Dr. Dweck, found out that fixed mindsets feel judged and labeled by rejection in a break up. They also chose revenge as a means to get at the person who hurt them. Growth mindsets chose to forgive, learn from it and move on. The author gives Hilary Clinton as an example who forgave her husband and went to canceling in order to save her relationship. Time and effort is needed to cultivate the emotional skills that are needed to keep a relationship.

    Dr. Dweck, ends this third section with the influence that parents’, teachers’ and coaches’ mindsets have on children that are under their care. In her research she found out that children interpret the caregivers words of support and encouragement in a fixed mindset approach. This sets them up for failure. For example, “… You learned that so quickly! You are so smart… ” is interpreted as “… If I don’t learn something quickly, I’m not smart… ” She explains that parents, teachers and coaches should refrain from giving praise that judges their intelligence or talent but praise them for the work that they put in. She goes on to say parents, teachers, and coaches need to give equal time and attention to the children regardless of their initial skills. The children will in turn give all and blossom. The author points out, “… As parents, teachers, and coaches we are entrusted with peoples’ lives. They are our responsibility and our legacy… “

    In the fourth section of the book, Dr. Dweck, embarks on the most gratifying part of her work, watching people change. People are not conscious or aware of their beliefs. Dr Aaron Beck, a psychiatrist, discovered that he could teach them how to work with and change these beliefs. And cognitive therapy, one of the most effective therapies ever developed, was born. Dr Dweck, used workshops to probe the way people of fixed mindsets dealt with information they were receiving. She found that they put a strong evaluation on each piece of information. Something good led to a very strong positive label and something bad led to a very strong negative label. People with growth mindset are also constantly monitoring what’s going on, but their internal monologue is not about judging themselves or others. They are sensitive to positive and negative information, but they are attuned to it’s implications for learning and constructive action. Dr. Dweck also had workshop for students. The workshops require a large staff to deliver the material. So the workshop material was put on interactive computer modules. The teachers guide their classes through the modules, and called it Braintology. These mindset workshops put students in charge of their brain.

    It is interesting to note how a simple characteristic like a mindset affects decision making in a wide spectrum of the population. A student in kindergarten, a CEO in billion dollar company, a surgeon at work in a hospital, a sportsman at practice and on the court, a chef at a high end hotel, selection of dance students and a sport team. College students drop classes or drop out of school due to having a fixed mindset. A growth mindset helps you learn to deal with anger, and deal with stereotypes in racial and gender discrimination. It’s quite fascinating.

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    Source by Nancy Maina

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  • Social Media Trends Every Digital Marketer Should Know About

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    Social media trends are constantly changing and consumers are always eager to be a part of the interactive campaigns with their fluid use of devices, channels, and screens, and they expect that their experiences should be seamless, engaging, and entertaining. As consumers adapt, digital marketers have to be flexible and savvy about how to break through into their ever-changing behaviors, to make an impact, resonate, and inspire, to get their attention.

    The focus is on innovative execution, smart content and mobile awareness. These trends in today’s social media should likewise inspire digital marketers to take their cross-channel marketing to new levels.

    Some brands are now using blog content to sell consumer products. Others are using mobile apps to engage their mobile audience. Smart digital marketers should be quick to embrace the ever-changing rules of search engine optimization, social media and online marketing with creative innovation as well with designs to engage consumers. Some notable trends in digital marketing seen to resonate and inspire consumers are in key areas that have to do with the following:

    · Product context: because today’s consumers care more about how a product can have a positive impact on their daily lives-the benefits of a product is what digital marketing should be selling.

    · Guided creativity: consumers like to explore and engage with content without the scrolling on mobile devices-it’s such great idea in terms of using smaller screen design elements, easy to draw the consumers’ attention.

    · Idea-based ecosystems: social media have become giant selfies and a business can now showcase its identity, and it’s a win when a company can tie its brand to the identity of the consumer.

    · Content curation and aggregation: the information overload in today’s online environment underscores the need for relevant information such that when a business becomes the go-to-source for relevant information on a specific need, consumers will seek out.

    · 4-screen revolution: being able to interact with consumers on the multiple devices they use today-TV, mobile phone, laptop and tablet-a great way of coping with the ever shrinking attention spans of consumers.

    · Video messaging campaigns: video campaigns are becoming relevant in digital marketing to promote a brand and they appeal to the interest of consumers.

    · Decoding digital signals: the importance of using analytics is a great way to understand consumers and how best to reach them. Mobile usage has increased significantly in today’s social trends as such the smart digital marketer should ensure the company’s website is optimized for mobile phones to capture traffic that goes through mobile devices.

    · Social ad targeting: messaging apps like SnapChat is great for social media ad targeting. Smart brands could stage fleeting sales via a SnapChat-when opened up, the target has few seconds of messaging and it’s a catcher.

    Effective digital marketing is developing conversations with consumers that keep them engaged to ensure a brand is better than the alternative. Consumers keep raising the bar on what they expect from businesses and digital marketers have to work even harder to meet those expectations.

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    Source by Kenday S Kamara

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  • Book Summary: Tax-Free Wealth – How to Build Massive Wealth by Tom Wheelwright

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    I was lucky as a kid to have my father as a business mentor. When the time came and I entered the business world, I could not lean on him as he passed away young. The Rich Dad / Poor dad books were my saving grace when it came to financial education. Several of the concepts I knew about because of my father but the advanced strategies and the “how to” really came from the Rich Dad books. Tom is a Rich Dad advisor.

    Why is this important to me?

    I am not doing this summary to waste your time. It is my vision to provide concise action steps that you can adopt right now to enhance your financial life and career. If you want to continuously improve, you have to be committed to continuous learning. Lever the continuous learning with the right associations and you will succeed in your career.

    The Cash flow quadrant really sums up the essence of financial success. If you focus on the left side of the quadrant then you can make an OK income but if you focus on the right side then you can become rich. Robert Kiyosaki points out in Rich Dad / Poor Dad that the left sides of the quadrant people make money, pay tax and then spend it. On the right side of the quadrant people make money, spend it and then pay their taxes. This is a huge difference and can be the biggest success lever in your financial arsenal.

    Tax-Free Wealth points out 24 Tax Strategies you can use on your way to Tax-Free Wealth. For the sake of time I will point out a few along with some commentary about each.

    1. Rule # 1 – It is your money, not the governments. People tend to run scared when it comes to taxes. Remember that you are the one creating the value and making the business work, be smart and utilize tax strategies to minimize tax and maximize your investment. The key here is tax avoidance NOT tax evasion. Every concept in this book is totally legal and encouraged by the IRS.

    2. Rule # 2 – The Tax Law is written to permanently lower your taxes. All financial plans need a solid foundation. This is why you simply can NOT focus on rate of return only. You can make a huge rate of return but if you can lose it because of a law suit or 50% gets eaten up in taxes then you will lose in the long run. 99% of the tax code is written as incentives to encourage people to start business. The reason the government does this is because businesses create jobs and that is the single biggest economic driver.

    3. Rule # 3 – The fastest way to put money in your pocket is to reduce your taxes. Businesses require investment. That investment is a business expense along with R&D, Travel and other business related expenses. You can combine vacation and work legitimately and write it off as a business expense. If you travel and sell items then go on sales calls in the vacation area. If you are a real-estate investor then travel where you may invest.

    4. 4. Rule # 24 – Build massive passive income through your tax savings. This is the strongest wealth builder in the book because you lever up compound interest, velocity of money and leverage. Utilizing these three vehicles along with investment stacking and you will be rich. The goal is to build your business and make the money there and turn it into passive income and then park the added money into cash flow investments like real estate. You want your money working harder than you do. You do not want to trade hours for dollars. Let me give you an example.

    In our software company there are two ways to build wealth and that is through intellectual property and maintenance agreements. These two things used together will build a company that can be sold for 2-4X revenues. Now to foster that investment with leverage, I use the “Infinite Banking Concept” to lend money to the business through “my own bank.” Now the money the business pays me comes back as investment income which means lower taxes. The new revenue the additional maintenance contracts bring foster new contracts. The next step is to use “good debt” to leverage our coverage and purchase more maintenance contract revenue with our software platform.

    In summary, you make money in your business and hold it in passive income generating assets using good leverage, velocity of money and compound interest.

    Tax-Free Wealth is a great resource that I encourage you to read. If you immerse yourself in these concepts, financial security and true wealth can be yours.

    I hope you have found this short summary useful. The key to any new idea is to work it into your daily routine until it becomes habit. Habits form in as little as 21 days. One thing you can take away from this book is lever your financial education. If you take control of your education and schedule 30 minutes per day dedicated to this then you will reap results. You cannot put your financial future in the hands of somebody else. Take on the responsibility and good things will happen.

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    Source by Joe Mosed

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