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Tag: customer

  • The Importance of Proper Sales Techniques

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    The success of any business can be directly related to the quality of its staff and the ability to meet any consumer demand. When your business struggles in this regard it helps to identify the areas of inconsistency which can result in the loss of consumers due to employee negligence. To avoid this unfortunate turn of events with your own company, it is necessary to identify the many factors influencing the importance of pursuing proper sales techniques.

    Factor I: Building Consumer Relationships

    One of the greatest mistakes amateur sales associates make is focusing on the drive to make a single sale form a single individual. This short sighted strategy may help in improving sales numbers in the short run but will provide no value with developing future success. The first factor influencing the importance of sales management skills is found with building consumer relationships overtime. Whether you run a store or an online website, pursuing a relationship with your client will help to secure greater sales as well as develop the best form of marketing, positive word of mouth.

    Factor II: Enhancing Selling Ability

    If you were to provide any employee with the opportunity to work with a consumer eager to invest in a product you will develop a high level of sales success. The true skill or value of an associate is to have the ability to work with consumers who may not have this interest yet still make a purchase after working with your employee. The selling skills of an employee staff often represents the financial success the company has displaying this factor of importance with enhancing selling ability.

    Factor III: Problem Solving

    When a customer discovers a problem with a good or service it is often easy to lose their business to a competitor in a short period of time. If a customer contacts your company with a problem it creates the possibility of salvaging your relationship by resolving the problem and enhancing consumer satisfaction. When your sales staff can utilize the sales management skills of problem solving it will boost your business success, marking the importance of this factor in relation to proper selling techniques.

    Factor IV: Revenue Development

    The final factor of importance identifying the need for proper selling skills is seen with the value of revenue development. Every business relies on the resources of revenue development so the elements of building consumer relationships, enhancing selling ability and efficient problem solving will all help in keeping consumers and meeting this high demand factor.

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    Source by Peter McKeon

    Views: 0

  • 5 Customer Survey Questions

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    Periodically, it makes sense to address your customer feedback mechanisms and receive some actionable, lived-experience insight into your operation’s strengths and weaknesses. Business leaders need to learn if the delivery of products, services, or other operational processes might be simplified. They need to know what customers would like to see more of. The smartest way to begin the customer feedback process is to decide what you want to know and what purpose that information will serve.

    Are you trying to develop new products or services, so that you’ll be able to give customers what they want before they know they want it? Or is business dwindling and you’re in damage control mode, attempting to win back customers? Some market research questions are best explored face-to-face with customers at a conference table with a leadership team member or two and maybe a front-line staff member present as well.

    Below are five draft survey questions for you to customize. Some apply to customers and others, to company leaders:

    1. What challenges or goals motivate customers to contact your business?

    2. What solutions to customer problems is your organization equipped to supply?

    3. What solutions are offered now? Might you add, re-tool, or drop any?

    4. What do customers most often hire you to provide or do?

    5. What do you (the business leaders) do next?

    Questions 1 and 4 pertain to customers. Questions 2, 3 and 5 refer to business strategy and should be addressed in-house, once you’ve spoken with two or more customers to figure out Questions 1 and 4.

    How you conduct the survey deserves some thought. It might be best for Solopreneurs and small business owners to convene a group interview that encourages comfortable and candid conversation. Larger companies might prefer to host a survey interview that’s facilitated by an outside market research firm.

    Question 1: What are the primary challenges facing (the customer’s) organization?

    Start with a “How are things going in your office?” question, or inquire about their next big project or objective (whether or not it would involve your organization). Find out what’s going on and let the customers talk.

    Questions 2 & 3: Which project or problem do you most want to take action on? How might that be done?

    Given your in-house expertise and resources and guided by the probability that the customer will contact your business to provide needed solutions, what additional customer projects might you be asked to take on (or what can you cleverly position your business to be hired to do)?

    Can your organization successfully deliver the desired outcomes of projects that are on your customers’ to-do lists? Can you discover how your customers are currently managing those challenges? Do your customers do business with any of your direct competitors? Do your customers have projects that are not getting resolved because s/he isn’t sure what to do, or there’s no budget to do the job?

    Question 4: Have our company’s solutions satisfactorily resolved customer needs or challenges?

    What projects have you been hired to do, or what products and services have been purchased by survey participants? What types of projects is your organization most often hired to do, or what are the best-selling products and services? How do customers feel about your company’s performance—is your ability to deliver services trusted and dependable? Do customers send referrals to your business? Does it seem that you could potentially receive more business from any of your customers?

    Question 5: What do you do next, based on customer responses?

    Here is the judgment call for you and your team. The success of the survey is in how you interpret the data received. What can your organization realistically do, based on the customer responses to Questions 1 and 4? Are there opportunities and strengths within your organization on which you might capitalize, as noted in questions 2, 3 and 5? What needs to be improved or discontinued?

    Within a week of the survey, tangibly thank your customers for participating. You may want to send a gift basket, or offer a 15% discount on their next order.

    Thanks for reading,

    Kim

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    Source by Kim L. Clark

    Views: 0

  • How to Find the Best and Real Affiliate Programs on the Internet

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    Affiliate marketplaces are a really good place to kick off your affiliate career, and find products to promote. They act as coordinators of the affiliate web between merchants and affiliate agents, as well as responsible for payment processing from the customer to the agent. There are two ways to find a product or an affiliate program, first one is by either contacting the merchant directly, browsing websites or seeing what other affiliates in your niche are promoting, second one is signing up in an affiliate marketplace. Both are kind of unsettling decisions to make, specially questions of trust.

    The fears surrounding affiliate programs you have as a new affiliate in the big wide affiliate world are really rational fears, specially considering all the bad experiences newbies have. It is a necessary thing to do know certain basics on the market and how it runs before you embark out of sheer excitement on marketing activities. We are, in the article, attempting to answer a fundamental question of what are the things you must be aware of before joining or signing up for an affiliate business.

    These are three things to look for in an affiliate program: (We are using Clickbank as an example, an affiliate marketplace that is considered by most affiliates to be the best and most reliable).

    1-Commission: Low commission is not worthy of your time and effort, even as a beginner affiliate, this depends on the price and quality of the products you are promoting. To know whether the commission is low or high, let’s take commission in Click bank as an example, the minimum commission is 60%, knowing that most products’ prices range between $30-$70, it means a minimum of $18 per sale guaranteed in the platform. There are few exceptions of course when the prices are higher than $70, which is only positive.

    2-High Gravity Rating: This basically means that the product in question is selling well, so you as well will get a good sum of money out of selling it. The gravity rate is determined and based on sales made by other affiliates. Never take on an affiliate program with low gravity, unless you check the sells page in case of new products.

    3- Reputation of Product and Marketplace: This is a crucial thing, a profound research is needed before you sign up for anything. It can make your experience so traumatizing or put you off affiliate marketing for a while to sell untested and unreliable or harmful products, moreover, if the platform where you work will not pay you at the end of the day.

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    Source by Raymond R Johnsen

    Views: 0

  • Top Network Marketing Company – Why Are the Products So Expensive?

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    I’m sure you’ve heard this question before, Why are top network marketing company’s products so expensive?

    This is one of those ever-present questions that networkers and direct sales people will continue to encounter (probably) forever–and there’s always more to it than meets a simple answer.

    One key is not to side-step it. There are good and genuine reasons for legitimate, premium-priced products–and of course there are over-priced ones as well. Honesty is best, as always, and I’ll endeavor to give you the general truth with my answer to the question.

    Special Products at Special Prices

    First, the products available through top network marketing companies sales and distribution model are mostly what are called “specialty” items. They are higher priced products to begin with, having more costly ingredients and more complex designs or formulas; they are simply more expensive to make and package. Some well-known non-network marketed examples are Clinique makeup and fragrance products, Apple computers, iPods and iPhones, Armani clothing, Mercedes and Lexus automobiles.

    Unless you’re dealing with a scheme or a scam, these premium products outperform their cheaper, off-the-shelf counterparts, giving consumers more and better benefits. Since they have greater value, they cost more.

    If these products are being outsourced by the networking company (produced by a “third-party” vendor/supplier), they tend to be manufactured in smaller production runs that do not allow for all the optimal low-cost advantages of buying and making in the high volumes mass-marketers enjoy. The manufacturing processes are more complex and exclusive. The profit margins are higher. This results in a higher quality product with more attention to detail and quality control.

    The reason manufacturers and marketing companies select network marketing and direct sales is because these higher-priced products are of higher quality, and they therefore require special methods of distribution and sales.

    Simply put, they cannot compete with the lower-priced, lower quality “commodity” products, which are sold based mainly on discounted mass-market pricing and brand awareness alone. Think Wal-Mart and Costco.

    Specialty products are “education-intensive.” They need greater explanation; for example, what formula, ingredients and/or processes makes the product more expensive than those mass-market goods available through direct response marketing (such as the Internet and mail-order) or retail chain store sales. Many require demonstration.

    Mass-market products depend on advertising, promotion and merchandising at “point-of-purchase,” all of which are required to get consumers’ attention, let them know the product exists (to create “trial” especially if it’s “brand” new), and to give them enough compelling reasons to purchase and keep on purchasing.

    Going head-to-head with nationally advertised products, many to most of which are heavily discounted and sold at the lowest price possible, is a tough game for just about all smaller businesses to win. Imagine trying to sell vitamins or nutritional beverages or “prestige” cosmetics against a major manufacturer selling through Wal-Mart, or a natural toothpaste against a tube of Crest® through Kroger or Publix supermarkets.

    Specialty products are perfect for the person-to-person, information-rich education, demonstration and service oriented methods of network marketing.

    And that’s where the important second aspect of network marketing’s “higher price” comes in: the added value which you as a “distributor” add to the specialty products you sell.

    Added Value Added

    Network marketing and direct sales representatives add significant value to the product they sell and they are well paid when they do so successfully.

    We reach consumers with the awareness of new products and services that ads and merchandising–no matter how persuasive or promiscuous–would not be able to reach out and touch. And by virtue of our one-on-one, personal relationship with these buyers, we appeal to them with a level of trust and service no mass-market, retail product advertiser could hope to compete with.

    The extraordinary level of service Network Marketers provide is not available when buying through mail order or retail outlets. It is a real and tangible benefit, part of the product’s value–and its price.

    For example: Someone tries a network marketing anti-aging health product. It’s personally presented for them–either in person or via mail–with a host of educational material about the product: scientific studies, article reprints, even books or tapes explaining how the product was made, how to use it, its unique features and its benefits.

    Within one to two days, the network marketer again contacts the person to follow up, asking how they are doing, checking to see that their customer is following use directions properly, make recommendations, etceteras. These service calls continue daily, bi-weekly or weekly until the customer is satisfied and happy.

    The network marketer will also continue to send informative and educational material such as updates from scientific literature. He or she will also let the customer know about other products the company offers that this particular customer with his or her unique needs and wants might also enjoy.

    This is an extraordinary level of service that is a real and tangible benefit for the consumer. This kind of personal and knowledgeable attention is not available when buying through the Internet alone, or mail-order or most all retail outlets. It is one of the things network marketers are paid for and it is part of the product’s value–and its price.

    Are there cases where the above education and service are not offered? Of course.

    Are there products that do not have special ingredients or qualities that support a higher price? Sure.

    And are there times when a network marketed product is simply more expensive to pay for the multiple-level commission structure? Yes.

    Back in the early 1950s, a dog grooming service was opened in New York City to serve people living in the exclusive Park Avenue, 70th and 80th Streets area. They charged $25 to shampoo and clip a dog. They had no customers. Then they jacked-up their prices to $250 per visit–and were an instant success. The Cadillac Seville, when first introduced in test-market showrooms priced at under $10,000, bombed; at $14,000 the very same automobile became an instant best-seller.

    Value is a perception. The relationship between quality, benefit and price, i.e., value, is in the mind of the consumer-beholder. Businesses price goods and services according to what the market will bear. Successful marketers come up with just the right mix of value-benefit-price.

    The majority of network marketing direct sales products are of the genuine higher-quality variety, not available in stores, special in ingredients, design and making.

    Most offer the convenience of in-home or on-line ordering and to-the-door delivery. They are also special in terms of…

    Marketing and Customer Service

    The network marketing “sales person” adds value to the product through his or her education, service and sales to the customer.

    All of this has its price. And according to consumer trends and the explosive growth of network marketing direct sales companies and their products worldwide, more and more people every day think it’s worth it.

    What’s the truth about the price of products offered through network marketing? Are they too high? And if so, why?

    The full answer to this one is complicated. If you need a short one, mine is:

    High? Usually, yes.

    Too high? Sometimes… yes, but generally no.

    So, if they are high, why? Let’s start with looking at what kind of products we’re really talking about here.

    The Truth is, Specialty Products Cost More

    Network marketing is predominantly a “specialty products” business: The products we sell most often tend not to be the type you’d find in supermarkets, drug stores or any other mass merchandiser. They are not the kind that combines the lowest possible price for the least acceptable level of quality. For a conventional retail parallel, look at the products in a natural or health food store, beauty salon, boutique or upscale department store.

    Specialty products cost more to make. The ingredients are unique and high quality and production is low quantity–the amounts manufactured usually are not great enough to take advantage of the economies of scale enjoyed by big-time, high-volume, mass-market producers. So these products more expensive–both to make and to buy.

    Also, specialty product makers usually cannot depend on major advertising to increase sales: they don’t have that kind of money. So they have to use more expensive forms of distribution, such as small, individual retail outlets whose profit margins are higher than mass-market stores and chains.

    Profit Margins and Markups

    Here’s an example: a discount chain drug store might be able to markup a bottle of vitamins that normally sells for $3.00 wholesale for less than the normal 33 percent retail profit margin. And, because they buy in large volumes, they’ll get the product for less than $3.00 to begin with.

    A natural or health food store might buy that same product at the full $3.00 wholesale price, and use a markup of 50 percent to get their full 33.3 percent retail profit margin.

    To the consumer, buying at retail, here’s the difference: $3.99 at the drug store and $4.50 at the health food store.

    And then there’s “what the traffic will bear.”

    There are sexy boxes of imported chocolate that go for $38.00 each, and poly-bags of 50 mini Reeses Peanut Butter Cups you can get for less than $3.80. If your taste tends towards expensive, you’ll generally pay more–in “margin” percentages to middle-people and in total dollars.

    Let’s look at a comparison of one single product offered through the conventional manufacturer-to-retailer distribution system and the exact same product sold through network marketing.

    $$$ From Conventional Manufacturer to Consumer

    We know specialty products cost more to make; again, the ingredients are unique and high quality, and the production is low quantity, so they are simply more expensive.

    Manufacturers speak of “Cost of Goods” (CoG): that’s the figure that a product costs the company to make, including overhead, ingredients, packaging and labeling, sales commissions (such as broker’s fees), etc.

    The very minimum a manufacturer needs to sell that product for is double, or a 50 percent margin. Considering that most competitive businesses operate on a six percent pre-tax profit, that leaves them 44 percent to pay for everything else. So, the $2.00 CoG product they make, they sell for $4.00.

    Now, some manufacturers sell direct to retailers–not many, but a few do, and when they do, they’ll take a higher profit margin to pay for the Cost of Sales (CoS).

    However, most manufacturing companies deal through distributors, who charge for warehousing, shipping and selling the products to retail stores. Normal wholesale is a 25 percent markup, which you get by multiplying the purchase price–plus freight if not included–by 1.33. So, our $4.00 item would be sold by a wholesale-distributor to the retailer for $5.32. (Again, plus or not freight costs which can run 10 to 15 percent additional.)

    To achieve a 33.3 percent profit margin, the retailer has a 50 percent mark-up–or higher. Our $5.32 product ends up on the shelf at $7.98.

    Now, this is the minimum scenario–not what normally happens except in the more strongly competitive markets. It’s not the least bit unusual to find the manufacturer selling that $2.00 CoG product for $5.00 or $6.00… the distributor working on 35 percent instead of 25 percent… and a retailer – especially from a specialty market segment–look for a 50 percent profit (i.e., a 100 percent markup), instead of “only” one third.

    And if all of that were true, the retail price of the product through that sales and distribution system would be more like $14.95.

    $$$ In Network Marketing Direct Sales

    Let’s work this one backwards (because that’s how most of the numbers are figured for your commissions).

    If the networking company’s product sells to consumers for $15.00 it will have an average retail commission to the networker of from 20 percent to 40 percent. So, using a 30 percent retail commission, the company’s “wholesale” price to the mlm distributor will be about $10.50.

    Let’s say that your company pays out a full 50 percent in “downline” or organizational commissions. That means that the company’s lowest from-the-warehouse price for the product would be half of wholesale, or $5.25.

    That’s right in the ballpark for specialty manufacturing, distribution and sales.

    It’s a Question of Value

    There is also a greater value, beyond the “specialty products” issues of ingredient quality, cost of manufacture and so forth and that’s the education, information and service delivered by the person-to-person distribution network.

    Learning the product’s proper use, additional uses, history, all about the ingredients, etceteras, is all part of its value. And products offered through word-of-mouth network marketing have more of this “added value” than any others.

    This last point begs the question:

    “Are products purchased through network marketing higher priced to make up for the compensation or commission payments to distributors and their networks?”

    Can they be? Yes.

    Are they… usually? No and Yes.

    In an authentic, intelligent, sincere and sensible network marketing direct sales company, one that’s well-managed and directed… a company that understands that the financial health and well-being of the men and women in the field MUST lead their mission, decisions, strategy, policies and procedures… no.

    But that new ostentatious corporate headquarters in the prestige location… corporate jet… an army of “distributor service” personnel… rock concert “conventions”… $50,000 “big name” keynote speakers… resort vacations and incentive cruses to exotic locations paid for by the company… luxury car allowances… are all expenses that need to be paid for. Where does that money come from?

    Directly (in terms of potential commissions that will not be paid out to people) or indirectly (in over-priced products and/or inflated charges for marketing materials, self-replicating websites, business building tools and trainings), the money comes from only one place… the men and women in the field.

    “So… do network marketed products cost more?” Sometimes yes and other times no.

    Can they be more expensive than similar items of equal value offered in a conventional market such as a retail store? Yes, they can.

    In fact, you can find numerous examples of both conventionally retailed products and networking products of similar sizes, shapes and qualities at prices that vary by as much as 30 to 40 percent or more.

    The only sure rule in product pricing the world over is, “What the traffic will bear…” No matter what distribution and sales route the product travels. It’s not so much a game of “Let the Buyer Beware,” as it is and always will be…

    “Let the Buyer Be Aware.”

    Factor in the at-home shopping convenience… the customer service… the satisfaction guarantee… personal attention… education and information–and in today’s increasingly competitive global marketplace, the “aggressive pricing” posture being taken by more and more networking companies around the world–along with the generally superior quality of the products available through network marketing and direct sales…

    … and I believe a growing number quality-conscious consumers will agree with me, top network marketing company’s products represent outstanding value.

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    Source by John Milton Fogg

    Views: 0

  • Cash Register Basics and Functions

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    A cash register is one of the devices that are used within a sales establishment and which are being operated by a sales clerk. This is usually used to calculate the total number of sale a customer was able to purchase, and will also give the people the proper change and the respective receipts with what they are buying. Attached to a cash register is a cash drawer, and this drawer will open during the process of the transaction and will allow the cashier to make the change necessary for the customer. If there are no changes required, the receipts will just immediately comes out from the said device. Cash register is commonly seen within a department store, since it is one way where they can give fast services to their customers.

    Instead of making manual calculations with all the items being purchased by the customer, cash register is one way for you to calculate all the sales right away and without any waste of time, you can immediately give the fast services that your customer expect from you. In order to start the process with this cash register, the sales clerk will only scan a certain item with its corresponding bar code scanner, and this will allow the register to display the current price of each item being purchase by the customer. When the sales clerk is done with it, she will then put the payment amount on the register and immediately calculation will certain follow. If there are change that should be given to the customer, the cash drawer will also open immediately for the cashier to get the change, and the receipts will immediately follow.

    A receipt will come out when the process is already completed, and the items are being keyed out of the store’s inventory records right away. This record will help the store to have an accurate check during their inventory. In every item being purchase, there is also a corresponding record on it. The register will going to keep each record of every item being purchase, and it will be printed out at the end of the day for their inventory. It is also advisable that cash drawers will be counted from time to time in order to ensure that the cash register always has its appropriate amount of money in order to conduct the process. If you are going to handle the said device, make sure to observe strictly the procedures and safety precautions, so that all transactions are made to be safe. The safety rules, programming of the department key, basic set up of the said device, and all transactions necessary to operate the cash register must always be taken into consideration.

    Cash registers make every transaction fast and easy especially for the sales clerk. A simple scan of every item will immediately program the different records of each item. This device will not only benefit the customers, but in the same manner it is also a great advantage for the store owner since it will enable them to have an accurate inventory at the end of the day.

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    Source by Louisse Deannise Medina

    Views: 0

  • Better Customer Service Through Effective Time Management

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    Being able to manage and prioritize is an important skill when servicing customers. Planning events, activities, and tasks on a yearly, monthly, weekly, and daily basis-that is, prioritizing time-can be rewarding from the standpoint of allowing you to be more proactive in preparing to deal with situations. Such planning can reduce your need to be a crisis manager. It is important on and off the job because, if you do not manage your personal life well, you may carry over personal stress into the workplace. This is not only inefficient; it is also unfair to your employer, peers, coworkers, and external customers.

    After you have scheduled key events and tasks using some type of scheduling system (e.g., time management software, written planning system or calendar, or electronic scheduling device that can download information into your computer), review the information regularly to avoid forgetting something.

    One way to manage events, rather than having them manage you, is to create a list of activities each day and assign a value to each based on importance. The key is to be consistent and prioritize each day. Some people make planning the last activity of their workday. When they arrive to work the next morning, they are ready to begin rather than spending time preparing.

    Guidelines for Setting Priorities

    Three guidelines can help you in determining what tasks to do first. These can help you create a realistic and achievable list of daily tasks. As you learned when you read about goal setting in other chapters, goals must be attainable. Use the following standards as a guide when setting priorities.

    Judgment. You are the best judge of what you can accomplish in any given day. You know your strengths and what has to be done. When selecting priorities, remember that the ones having the most impact on customers and others should be placed high on your list. On the other hand, do not put so many priorities on a daily list that you will not get them done. If this happens, you might become discouraged and give up.

    When you find that you have more high priorities than you have time, you may need to ask for help or guidance from your boss. Many times, simply asking for assistance helps develop your relationship with others. They feel respected and trusted by your gesture, as long as you do not abuse their help or appear to be unloading your tasks onto them. Also, consider other resources that you might use to accomplish tasks (e.g., technology, outside vendors, or customers).

    Relativity. Assigning priorities is a matter of relativity. Some tasks and projects are readily rated higher than others. You should be guided by the question “What is the best use of my time?” Many people fill their daily schedule with frivolous or easy tasks and with tasks that they like to do. This produces a hollow feeling of accomplishment. They may get a lot done throughout the day and enjoy doing it, but they have not added a lot of value to customer service or aided in accomplishing organizational goals. Keep in mind when setting priorities in the workplace that your primary focus should be your customers and activities that support them.

    Timing. Reality and deadlines have a way of dictating priorities. The starting time of a project or task also may establish priorities. Once you begin a task, there must be enough time to finish it. If this is not possible, you may have to re prioritize or seek assistance.

    Be realistic about the time it will take to complete a task. Make sure that you schedule that much time, plus a little extra, on your daily planning sheet. Also, consider your peak time period for performance. Each person typically has a period of the day in which he or she has more energy and can get more done. Capitalize on your peak period and schedule high-priority tasks during that time, if possible.

    Prioritizing System

    To set up your own priority system, list all of your pending activities and then group them according to their level of importance. How you assign value to a task is not as important as long as you use the same format each day. Many people use an A, B, C system, and others use a 1, 2, 3 format. Here are suggested criteria for assignment:

    Priority A-Must do or critical items. Some things must be done because of management directives, local, state, or federal regulations, importance to customers or clients, deadlines, or opportunities they provide for your success or advancement (e.g., state tax reports, actions requested by a customer, or application for a position in the organization with a specific cutoff date for submission).

    Priority B-Should do. Items in this category are of medium value. Although they may contribute to customer satisfaction and improved performance, they are not essential or do not have critical deadlines (e.g., mailing an unsolicited information kit to a customer about a new product or developing a proposal for changing an existing system or process).

    Priority C-Nice to do. This is the lowest category and includes tasks that are not a direct link to customer satisfaction. They may even be fun or interesting, but could be omitted or left undone. Postponing or scheduling such priorities until a slower time period will likely have little or no impact on customer service (e.g., meeting with team members to brainstorm ideas for a more efficient layout of cubicles, cleaning old e-mail files, or neatly lining up the products on a shelf).

    Note: As you go through your e-mail and voice mail messages at the times you have scheduled throughout the day, prioritize them, and add them to your list of things to do.

    The key to effective time management is to have a plan and work that plan. If you control your time, you and your customers both stand to gain from your efforts.

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    Source by Bob Lucas

    Views: 0

  • Why Goodwill Is Vital to Success

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    When I originally got the idea for this blog entry, I was thinking in terms of success in business, as a result of three lackluster experiences I recently had with customer service at three different businesses. Then, when I sat down to write about it, I soon realized that goodwill is vital to all areas of life.

    Goodwill is similar to integrity in that in takes time to develop but can be lost in an instant. As my cousin says, “Goodwill is a byproduct of doing the right thing.” Webster’s dictionary defines goodwill as “a kindly feeling of approval and support: benevolent interest or concern.”

    This definition makes clear that whether it is with your business associates, teammates, coaches, or bosses, or in your interpersonal relationships, without goodwill it is difficult to get beyond a surface level with any of them.

    In today’s ultracompetitive world everything that gives you a leg up on the competition makes your success more likely. As successful businessman Marshall Field was fond of saying, “Goodwill is the only asset that competition cannot undersell or destroy.”

    Each of the three companies from whom I experienced poor customer service developed varying degrees of goodwill – mostly negative – from me. The one that earned the most goodwill eventually offered me an acceptable solution and I am still doing business with them (though on a more cautious basis now).

    One of the other two offered worthless suggestions, compounding my initial frustration. The last one had a website that failed repeatedly to send my complaints and was unresponsive to the ones that did go through. Needless to say, it would have taken a lot of goodwill to overcome these slights and I decided to close both of those accounts.

    One of the quickest ways to earn goodwill is to exceed expectations. Here’s a recent example of a business that engendered massive amounts of goodwill from me. I ordered a supplement and a few weeks after receiving my order I received another package from them with a new bottle of what I had previously ordered and the following note enclosed:

    “I want to take a moment to thank you for your recent purchase. As a token of our appreciation we sent you your next bottle free of charge. You will not be charged for this bottle and are not signed up to an auto-ship program of any kind. We just wanted to say a quick hello and thank you”

    -Greg, Founder of Weyland Brain Nutrition

    Not only did they send me my next bottle free of charge, they also enclosed a bottle of another product for me to try. I have since recommended them to several of my clients and am now a devoted customer.

    The same phenomenon happens in our interpersonal relationships. When you go the extra mile for a co-worker, boss, friend, lover, coach or teammate, you engender goodwill and strengthen your bond with them. This in turn will lead to greater trust and loyalty, thus opening the door to greater possibilities for the relationship.

    Most people want to stand out from the crowd and are frustrated when they don’t. I like to tell my clients that if you don’t like being stuck in the crowd, go the extra mile; it’s never crowded there. It’s a simple recipe for success that is often neglected by the masses and will also go a long way towards engendering plenty of goodwill from others.

    You can follow Sam on Twitter @SuperTaoInc

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    Source by Sam Obitz

    Views: 0

  • Direct Marketing – 5 Essential Components of Successful Direct Marketing

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    Direct Marketing produced $2.05 trillion in sales in 2012. That represents about 8.7% of US GDP in 2013. This implies several key points.

    First, competition in direct marketing is stiff. With all those advertisement dollars being spent on direct marketing, you need to ensure your message is getting through and being heard. Second, with stiff competition, you need to craft compelling messages, not once, but repeatedly. You need to do this effectively and efficiently, if you want to do more than just tread water.

    Thus, it’s important to develop a marketing strategy that optimizes your budget spend by employing direct marketing more effectively. Here are 5 essential components of successful direct marketing.

    1) Deliver a Compelling Sales Message

    Several elements go into creating a compelling sales message. Successful sales letters and other marketing content must be relevant, useful, and persuasive. Marketing content that works grabs your prospect’s attention, shows uniqueness, and builds trust with your prospect. Employ these three elements in all your direct marketing content.

    · WIIFM – Tell your prospect exactly what’s in it for him or her.

    · Unique Selling Proposition (USP) – Clearly describe why your solution is the superior one.

    · Testimonials – Let your satisfied customers “sell” for you.

    2) Follow-up Leads Promptly to Attract and Engage Your Prospect’s Attention

    You might have a lead-generating sales letter, but if you don’t follow-up, valuable leads will slip through the cracks. Follow-up a live event with a phone call, an email, or a letter that invites the prospect to take the next step.

    Offer a free demonstration of your product or service. Set up an appointment with a subject matter expert who can go into greater detail on how your company’s solution works, and why it’s better than the competition’s. Then, before the scheduled demonstration, send a white paper that explains your product in detail.

    Follow-up, engage and spark your prospect’s interest in your solution.

    3) Promote Your Brand

    Benefits from branding give companies and edge over competitors that don’t brand. Branding helps position your product or service favorably. It also gives you pricing and distribution power. The takeaway is: never miss an opportunity to brand.

    Direct marketing affords you many online and off-line media to build brand awareness. Online media: (1) Banner advertising; (2) Blogs; (3) Email; and (4) Website. Off-line media: (1) Print advertising – sales letters, postcards, brochures; (2) Press Releases; and (3) Public Relations.

    4) Nurture the New Customer Relationship

    Lead nurturing is just as important as lead acquisition. Most companies want to develop long-term relationships with customers. That’s because they become repeat customers. And, over time, repeat customers generate more sales and profits to your bottom line.

    Outbound marketing provides many ways to build and maintain a thriving lead nurturing program. You can employ email, direct mail, social media, mobile, podcasts, seminars, phone calls, and videos.

    5) Integrate and Synchronize Online and Off-line Direct Marketing

    To optimize your message and direct marketing budget, success lies in finding the right mix of online and off-line methods. One method isn’t necessarily better than another. Instead, the secret sauce to successful direct marketing depends on how you weave these various methods together.

    You can integrate and synchronize these methods along the sales cycle beginning with message delivery. Start with a sales letter, follow-up with a phone call or email. Refer your prospect to your website for deeper marketing content, and don’t forget to brand throughout this process.

    Achieving the right marketing mix produces a “multiplier effect” that helps you close sales faster and easier. Employing different media in a consistent and coherent manner working towards the same goal optimizes your marketing efforts.

    Don’t Overlook the Value of Direct Marketing

    With so much attention focused on inbound marketing lately, it’s easy to overlook direct marketing’s benefits. However, as you can see, it still commands the lion’s share of sales. Therefore, it’s prudent to examine your marketing strategy’s focus and align your budget accordingly.

    Before you undertake a direct marketing campaign, employ these five essential components to compete effectively and efficiently for that $2.05 trillion market.

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    Source by Alex M Milo

    Views: 1

  • Why Are Your Customers Not Buying?

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    The messages you put in front of your potential customer once they first discover your business can make all the difference between a sale and a pass, and between a happy customer and a disgruntled one.

    If your customers are not buying, you may be missing one of these five crucial elements.

    Have You Identified a Problem or Need?

    Take the time to learn about the “pain points” or problems people generally have in regards to your specific niche market. Your entire website should have content material that addresses the needs of your target audience.

    People don’t just want to be sold to. They are busy and keen to find out about solutions that work for their problems. By producing this kind of useful content on a frequent schedule, you are putting yourself out there as an expert worth paying attention to.

    Comparing Solutions Side-by-Side

    Your prospective customer will make side-by-side comparisons with similar products. If you show the value that you offer, it can swing their choice in your favor. Tables, index charts, images, features and benefits, customer reviews and opinions, are just the kinds of information they will be looking for.

    Retargeting will keep your products under consideration as they go around the internet searching for solutions. Many top websites allow for retargeting, so your potential customers will see your product frequently as they use the internet.

    Purchasing

    When a customer buys from your website, make sure the online buying process carries forward from the page into a sales receipt they can keep. Also, send an email to thank them for their purchase. Offer support with any customer service issues and don’t offer other items for sale that they’ve already bought.

    Follow-Up and Customer Satisfaction

    You can also add real value by sending hints and tips or a quick-start guide to using the product, and so forth. These little surprise gifts and add-ons don’t cost much in terms of time and effort, but they can have a huge impact in terms of customer satisfaction, their and their long-term loyalty to your business and products.

    Request For Their Money Back

    If you do get a request for a refund within the agreed timeframe, provide it promptly and with courtesy. Do ask for a reason why they want a refund, but don’t demand it. Leave them in your customer email list, but, personalize their offers by not continuing to promote to them the item they have already decided to return.

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    Source by Jon Allo

    Views: 0