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  • How to Get and Use E-Mail Addresses for Viral Advertising

    How to Get and Use E-Mail Addresses for Viral Advertising

    Viral marketing has an array of possibilities and ways to achieve your overall goals. However, just like everything else, preplanning and the right setup to create success are the things you will need to make it work for you and your e-business.

    The first thing you want to be sure you don’t do is get over-zealous. The one thing you need to avoid at all costs is spamming. Spamming is still used widely, but with the government establishing more restrictions and fines you don’t want this to be a problem for you. The professional image of your site will also suffer if you send mail blatantly.

    Spamming requires a database that contains a huge list of e-mail addresses set up so that the message can be delivered with one click. The problem with it (aside from the governmental restrictions and associated fines) is that it irritates the recipients and kills the validity of your campaign, which in turn kills the factors that would motivate someone to refer your site.

    You need to personalize by creating your website with personal appeal. You must see to it that your website makes your customers feel safe, secure and cared for. E-mail is important, because it is going to be one of the most affordable ways to keep in touch with your customers.

    The proper way to handle email permission is to first let your customer know that you will not transmit their e-mail addresses to third party companies. The next thing to do is to attach the need for their e-mail addresses to benefits they can receive.

    For example: Coupons or discounts that are only available to members who receive e-mail notifications. With each e-mail you send the viral marketing effect takes place.

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  • Privacy and Data Protection Cases and Issues by State

    Privacy and Data Protection Cases and Issues by State

    European Union Versus Google on Privacy and Data Protection Issues

    European Union (EU) data protection officials (the Article 29 working party who advise the EU on privacy policy) have written to Google asking the company to justify its policy of keeping information on individuals' internet searches for up to two years. The letter questioned whether Google has "fulfilled all the necessary requirements" on the EU laws concerning data protection. As of 24 May 2007 the probe by the EU into the data protection issue is continuing. On 31 May 2007, Google agreed that its privacy policy is vague, and that they are constantly working at making it clearer to users. After Google merged its different privacy policies into a single one in March 2012, the working group of all European Union Data Protection Authorities assessed that it failed to comply with the EU legal framework. Several countries then opened cases to investigate possible breach of their privacy rules.

    Google has also been implicated in Google Spain v AEPD and Mario Costeja González, a Spanish Audiencia Nacional and European Court of Justice case that decided Google must comply with the European privacy laws (i.e., the Data Protection Directive) and allow allow users to be forgotten when operating in the European Union.

    Czech Republic Versus Google on Privacy and Data Protection Issues

    Starting in 2010, after more than five months of unsuccessful negotiations with Google, the Czech Office for Personal Data Protection has prevented Street View from taking pictures of new locations. The Office described Google's program as taking pictures "beyond the extent of the ordinary sight from a street", and claimed that it "disproportionately invaded citizens' privacy."

    France Versus Google on Privacy and Data Protection Issues

    In January 2014, the French authority, CNIL, sanctionned Google to pay its highest fee and to display on its search engine web site a banner referring to the decision. Google complied, yet will appeal to the supreme court of administrative justice, the Conseil d'Etat.

    Germany Versus Google on Privacy and Data Protection Issues

    In May 2010, Google was unable to meet a deadline set by Hamburg's data protection supervisor to hand over data illegally collected from unsecured home wireless networks. Google added, "We hope, given more time, to be able to resolve this difficult issue." The data was turned over to German, French, and Spanish authorities in early June 2010.

    In November 2010, vandals in Germany targeted houses that had opted out of Google's Street View.

    In April 2011, Google announced that it will not expand its Street View program in Germany, but what has already been shot–around 20 cities' worth of pictures–will remain available. This decision came in spite of an earlier Berlin State Supreme Court ruling that Google's Street View program was legal.

    Italy Versus Google on Privacy and Data Protection Issues

    Google vs. Vividown: In February 2010, in a complaint brought by an Italian advocacy group for people with Down's Syndrome, Vividown, and the boy's father, three Google executives were handed six-month suspended sentences for breach of the Italian Personal Data Protection Code in relation to a video, uploaded to Google Video in 2006, of a disabled boy being bullied by several classmates. In December 2012, these convictions and sentences were overturned on appeal.

    Norway Versus Google on Privacy and Data Protection Issues

    The Data Inspectorate of Norway (Norway is not a member of the EU) has investigated Google (and others) and has stated that the 18- to 24-month period for retaining data proposed by Google was too long.

    United States Versus Google on Privacy and Data Protection Issues

    In early 2005, the United States Department of Justice filed a motion in federal court to force Google to comply with a subpoena for "the text of each search string entered onto Google's search engine over a two-month period (absent any information identifying the person who entered such query)." Google fought the subpoena, due to concerns about users' privacy. In March 2006, the court ruled partially in Google's favor, recognizing the privacy implications of turning over search terms and refusing to grant access.

    In April 2008 a Pittsburgh couple, Aaron and Christine Boring, sued Google for "invasion of privacy". They claimed that Street View made a photo of their home available online, and it diminished the value of their house, which was purchased for its privacy. They lost their case in a Pennsylvania court. "While it is easy to imagine that many whose property appears on Google's virtual maps resent the privacy implications, it is hard to believe that any – other than the most exquisitely sensitive – would suffer shame or humiliation," Judge Hay ruled; the Boring family was paid one dollar by Google for the incident.

    In May 2010, a U.S. District Court in Portland, Oregon ordered Google to hand over two copies of wireless data that the company's Street View program collected as it photographed neighborhoods.

    In 2012 and 2013 Google reached two settlements over tracking consumers online without their knowledge after bypassing privacy settings in Apple’s Safari browser. The first was an August 2012 settlement for $22.5 million with the Federal Trade Commission (the largest civil penalty in F.T.C. history). The second was a November 2013 settlement for $17 million with 37 states and the District of Columbia. In addition to the fines, Google agreed to avoid using software that overrides a browser's cookie-blocking settings, to avoid omitting or misrepresenting information to consumers about how they use Google products or control the ads they see, to maintain for five years a web page explaining what cookies are and how to control them, and to ensure that the cookies tied to Safari browsers expire. In both settlements Google denied any wrongdoing, but said it discontinued circumventing the settings early in 2012, after the practice was publicly reported, and stopped tracking Safari users and showing them personalized ads.

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  • What You Need to Know BEFORE You Get Started on eBay.

    What You Need to Know BEFORE You Get Started on eBay.

    So you've decided that you want to get started as a seller on eBay. There are a few things that you really need to know before you go and throw yourself in at the deep end.

    What to Sell.

    First off, you need to know what it is you're going to sell: what's your speciality? You'll do far better on eBay if you become a great source for certain kind of products, as people who are interested in those products will come back to you again and again. You won't get any loyalty or real reputation if you just sell rubbish at random.

    When you think about what to sell, there are a few things to consider. The most important of these is to always sell what you know. If you try to sell something that you just don't know anything about then you'll never write a good description and sell it for a good price.

    You might think you're not especially interested in anything, but if you think about what kind of things you usually buy and which websites you go to most often, I'm sure you'll discover some kind of interest. If all else fails mention it to your friends and family: they'll almost certainly say "Oh, well why don't you sell…", and you'll slap your forehead.

    Out of the things you know enough about, you should then consider which things you could actually get for a good enough price to resell, and how suitable they would be for posting. If you can think of something of that you're knowledgeable about and it's small and light enough for postage to be relatively cheap, then that's great!

    Don't worry if you think the thing you're selling is too obscure – it isn't. There's a market for almost everything on eBay, even things that wouldn't sell once in a year if you stocked them in a shop. You'll probably do even better if you fill a niche than if you sell something common.

    Tax and Legal Matters.

    If you earn enough money, you should be aware that you're going to have to start paying tax – this won't be done for you. If you decide to sell on eBay on a full-time basis, you should probably register as a business.

    Prepare Yourself.

    There are going to be ups and downs when you sell on eBay. Don't pack it in if something goes a little wrong in your first few sales: the sellers who are successful on eBay are the ones who enjoy it, and stick at it whatever happens.

    Anyone can sell on eBay, if they believe in themselves – and if you do decide it's not for you, then the start-up costs are so low that you won't really have lost anything.

    If you're ready to start selling, then the next thing you need to know is the different auction types, so you can decide which ones you will use to sell your items. Our next email will give you a guide.

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  • Google Adsense: What Other Forms of Payment Does Google Adsense Offer?

    Google Adsense: What Other Forms of Payment Does Google Adsense Offer?

    You can elect to have your Google Adsense payments mailed to you via check in your local currency.  Google Adsense offers this option in 42 countries.  Check the Google Adsense support center to see if your country is included in this list.

    To select receiving your check by postal mail, log in to your Google Adsense account, click the edit link near Payment Details and then click the Check – Standard Delivery radio button.  Then click continue.  Now you can select your currency, if available or you may select US dollars.  When you’re satisfied with your choices, click save settings.

    You may also choose to receive your payment through Secured Express Delivery. There is a fee for this service but you can expect to receive your check within 5-10 business days after it has been sent.  If you choose this option, you will need to contact DHL (the courier service) to make sure they offer service to your area and that your address is in the proper format.  For more information, log on to dhl.com.

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  • What’s Your eBay Reputation Really Worth?

    What's Your eBay Reputation Really Worth?

    Your eBay reputation is everything you are on eBay – without it, you're nothing. Your reputation is worth as much as every sale you will ever make.

    If you've ever bought anything on eBay (and the chances are you have), then think about your own behaviour. Buying from a seller with a low feedback rating makes you feel a little nervous and insecure, while buying from a PowerSeller with their reputation in the thousands doesn't require any thought or fear – it feels just like buying from a shop.

    A Bad Reputation Will Lose You Sales.

    In fact, a bad reputation will lose you almost all your sales. If someone leaves you negative feedback, you will feel the pain straight away, as that rating will go right at the top of your user page for everyone to see. Who's going to want to do business with you when they've just read that you "took a month to deliver the item", or that you had "bad communication and sent a damaged item"? The answer is no-one.

    Your next few items will need to be very cheap things, just to push that negative down the page. You might have to spend days or even weeks selling cheap stuff to get enough positive feedback to make anyone deal with you again.

    It's even worse if you consistently let buyers leave negative feedback – once you get below 90% positive ratings, you might as well be invisible.

    You Can't Just Open a New Account.

    Besides eBay's rules about only having one account, there are far more downsides than that to getting a new account. You literally have to start all over again from scratch.

    You won't be able to use all the different eBay features. Your existing customers won't be able to find you any more. Your auctions will finish at a lower price because of your low feedback rating. Opening a new account is like moving to a new town to get away from a few people who are spreading rumours about you: it's throwing out the baby with the bathwater.

    A Good Reputation Will Get You Sales.

    When a PowerSeller tells me something, I tend to believe them. They can be selling a pretty unlikely item, but if they guarantee it is what they say it is, then I trust them – they're not going to risk their reputation, after all. This is the power of a reputation: people know you want to keep it, and they know you'll go to almost any lengths to do so.

    This is true even to the point that I would sooner buy something for $20 from a seller I know I can trust than for $15 from someone with average feedback. It's worth the extra money to feel like the seller knows what they're doing, has all their systems in place and will get me the item quickly and efficiently.

    You really will find selling on eBay so much easier, and there's only way to get a good reputation: make sure you please your customers every time. But some customers can be, well, just a little difficult to please. In the next email, we ask: is the eBay customer always right?

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  • Using PayPal on eBay.

    Using PayPal on eBay.

    PayPal and eBay were made for each other – and now that eBay own PayPal, using them together is getting even easier.

    What is PayPal?

    People with PayPal accounts can send money to each other securely online. You can deposit money in a PayPal account from a bank account or a credit card, and withdraw money to your bank account. It is the most common way of paying on eBay, as well as being in widespread use on the rest of the Internet.

    Opening a PayPal Account.

    It's very easy to get a PayPal account. Just go to www.paypal.com and click the 'Sign Up' link. As a buyer, you should get a Personal account – you can always upgrade later if you decide to start selling. Then all you need to do is enter your address, phone number and email address, and create a password, and two secret questions. You'll be emailed a confirmation, and then you're done!

    If you want to deposit money into the account now, then you need to register a credit or debit card or your bank details, and if you want to withdraw money then you need to register your bank details. There's no need to do anything like that just yet, though.

    Paying with PayPal.

    Paying with PayPal is very simple. When you win an auction and click 'Pay Now', you'll be given a list of payment methods the seller accepts. You should always check what the seller accepts before you bid, as there are still some sellers who won't take PayPal. If the seller does accept PayPal, it will already be chosen for you on the payment page.

    Now you just need to press 'Next', type in your PayPal username and password and confirm the amount you want to pay. The first time you pay with PayPal you will need to enter the details of your card or bank account, but after that it will remember for you.

    Becoming Verified.

    You might have noticed that there is a limit to how much money you can send or withdraw using PayPal before you need to be verified. Verification has two steps. First, PayPal deposit some very small amounts of money in your bank account and you need to tell them how much they deposited. Second, they need to phone you to confirm your address and phone number. Once you've done that, all the limits on your account will be lifted. Log in at paypal.com and click on 'Get Verified' for more information.

    While you've been paying for your items, what you might not have realised is that eBay occasionally offers money off coupons. But where do you get them? The next email tells you all about it.

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  • Why Banking Works

    Why Banking Works

    When it comes to financial management, even business professionals reach a consensus as to what is the most effective, reliable, and secure means to manage your money, and that is through the bank. Your bank is an effective means to manage your bills payments, keep track of your transactions, receive your income and whatever extraneous cash inflow, and help you save effectively.

    The last one is perhaps the most obvious feature of the bank that people do not take advantage of. A bank, being a financial intermediary, can actually help you save money efficiently. Here’s how.

    First, you are required to keep what is called a maintaining balance in your bank account. This means that even if you make deductions in your account, the bank requires you to save a bare minimum in order to continue enjoying their services. And yes, that translates to a forced saving on your part.

    Another feature of bank saving is the fact that you are free to continuously add to your account whenever you can. Otherwise, your money will remain safe in your bank. Moreover, while it’s staying in the bank, you are actually earning interest rates on your money.

    What are savings interest rates? These are payments made by the bank to you for leaving your money in the bank. By depositing your money in the bank, your bank utilizes a portion of it in its loan operations where it subsequently earns through interest and loan charges. In effect, the income they receive trickles down to you, their source of money. This savings interest rate is actually an effective incentive system. Why so? If you save more money in your bank account through your deposits and savings, you end up receiving a higher return on the savings interest rate than other people would.

    Banks have a threshold amount for you to be able to participate in the bank’s long-term, higher yield savings schemes. Time-deposit accounts, mutual funds and the like require you to leave your money untouched for a longer period of time. In exchange for the bank’s use of your money for a longer period of time, the percentages of interest return are double those that you would get in a regular savings account. You can add increments of a certain amount in order to increase the capital you invest in your time-deposit account or mutual fund. An increased account obviously translates to bigger interest gains.

    Talk to your local bank about their savings schemes. They offer various mechanisms to encourage us consumers to entrust their money to them. In a bank, your money is in a safe place, and it is growing while it stays there.

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  • eBay Title Writing Tips.

    eBay Title Writing Tips.

    Trying to be help your buyers find your auctions can be a truly daunting task. Most people only search eBay by title, not by description, and that means that you only have those 55 characters of the title to cover all the possible search terms. That's not easy. In this email, I'll give you a few pointers.

    Don't bother with eBay clichés: There are plenty of eBay auction titles that say things like "Super rare camera wow look low price". These are stupid things to put in your title, as no-one is going to search for them.

    Think like a buyer: If you were looking for your item, then what exactly would you type into that box? If you think it'd help, try searching yourself to find someone else selling your item. What were the first things you thought of typing?

    Think like other sellers: Keep an eye on which sellers are doing best with items like yours, and try to copy their title styles – if it works for them, it can work for you.

    Be specific: You should be sure to write the item's brand and specific model number in the title, as people will often search only for this information. Make sure that you also say exactly what the item is.

    A Few Examples.

    Here are a few examples of good titles. They're real, and they're on eBay right now, making their sellers money. So what makes them good?

    "Dell Latitude Laptop P3 500mhz Notebook PC Computer"

    If you know about computers, you'll know instantly what this auction is selling. It has manufacturer (Dell) and product line (Latitude), followed by a few technical specifications (P3 500mhz is the processor speed). Notice also that the title includes the four words 'laptop', 'notebook', 'PC' and 'computer', as the seller wants people looking for any of those words to see his auction.

    "OASIS Don't Believe the Truth CD Album (New)"

    This auction for a CD is well formatted: it gives the artist name in capital letters, followed by the album name. It then manages to include the two key words 'CD' and 'album', as well as the word 'new' – that means that anyone searching for 'new oasis cd', 'oasis new album' and so on will find this auction.

    "1840 Penny Black stamp, certificate, four margins"

    Here's a slightly more obscure one, from the exciting world of stamp collecting. A penny black is one of the oldest and most famous stamps. It uses a few key words that collectors will consider important: 'four margins' indicates that the stamp has been cut out with some margins around it and so isn't damaged, and 'certificate' tells you that the item has a certificate of authenticity – it's a real penny black. Remember to use every bit of space to squeeze in as much important information as you can in the title.

    So now that you've written a winning title, you need to start on a great description. The next email will show you how.

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  • Learning the eBay “Lingo”.

    Learning the eBay "Lingo".

    Do you have trouble sometimes understanding when people talk about eBay? Don't worry, some of the jargon is really obscure, and you can't be expected to understand it until someone's told you what it means. Here's a little list of some of the most useful lingo to know, but you don't need to memorise it – even the most common jargon is only used relatively rarely.

    Words.

    Bid: telling eBay's system the maximum price you are prepared to pay for an item.
    Dutch: an auction where more than one of an item is available.
    Feedback: positive or negative comments left about other users on eBay.
    Mint: in perfect condition.
    Non-paying bidder: a bidder who wins an auction but does not then go on to buy the item.
    PayPal: an electronic payment method accepted by most sellers.
    Rare: used and abused on eBay, now entirely meaningless.
    Reserve: the minimum price the seller will accept for the item.
    Shill bid: a fake bid placed by a seller trying to drive up their auction's price.
    Snail Mail: the post, which is obviously very slow compared to email.
    Sniping: bidding at the last second to win the item before anyone else can outbid you.

    Abbreviations.

    AUD: Australian Dollar. Currency.
    BIN: Buy it Now. A fixed price auction.
    BNWT: Brand New With Tags. An item that has never been used and still has its original tags.
    BW: Black and White. Used for films, photos etc.
    CONUS: Continental United States. Generally used by sellers who don't want to post things to Alaska or Hawaii.
    EUR: Euro. Currency.
    FC: First Class. Type of postage.
    GBP: Great British Pounds. Currency.
    HTF: Hard To Find. Not quite as abused as 'rare', but getting there.
    NIB: New in Box. Never opened, still in its original box.
    NR: No Reserve. An item where the seller has not set a reserve price.
    OB: Original Box. An item that has its original box (but might have been opened).
    PM: Priority Mail.
    PP: Parcel Post.
    SH: Shipping and Handling. The fees the buyer will pay you for postage.
    USD: United States Dollars. Currency.
    VGC: Very Good Condition. Not mint, but close.

    The chances are that you'll find more specific jargon related to whatever you're selling, but it'd be an impossible task to cover it all here. If you can't figure one out from your knowledge of the subject, then type the term into a search engine, followed by the word 'ebay'. The chances are that someone, somewhere will have seen fit to explain it.

    While it's good to be able to understand others' jargon, avoid using it unless you really need to (for example, if you run out of space in an item's title). Many people on eBay are not experienced buyers and you will lose them if you write a load of gobbledegook all over your auction.

    By now, you're well prepared for eBay life, and you're probably ready to get started with that first auction. In the next email, we'll show you how to dive in and get started.

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  • Billions worldwide living with herpes

    Billions worldwide living with herpes

    About half a billion people worldwide are living with genital herpes, and several billion have an oral herpes infection, new estimates show, highlighting the need to improve awareness and scale up services to prevent and treat herpes.

    About 13% of the world’s population aged 15 to 49 years were living with herpes simplex virus type 2 (HSV-2) infection in 2016, the latest year for which data is available.  HSV-2 is almost exclusively sexually transmitted, causing genital herpes. Infection can lead to recurring, often painful, genital sores in up to a third of people infected.

    Herpes simplex virus type 1 (HSV-1) is mainly transmitted by oral to oral contact to cause oral herpes infection – sometimes leading to painful sores in or around the mouth (“cold sores”). However, HSV-1 can also be transmitted to the genital area through oral sex, causing genital herpes.

    Around 67% of the world’s population aged 0 to 49 had HSV-1 infection in 2016 – an estimated 3.7 billion people. Most of these infections were oral; however, between 122 million to 192 million people were estimated to have genital HSV-1
    infection.

    Genital herpes is a substantial health concern worldwide – beyond the potential pain and discomfort suffered by people living with the infection, the associated social consequences can have a profound effect on sexual and reproductive
    health” says Dr Ian Askew, Director of the Department of Sexual and Reproductive Health and Research at the World Health Organization (WHO). 

    Herpes and HIV

    People with HSV-2 infection are at least three times more likely to become infected with HIV, if exposed. Thus, HSV-2 likely plays a substantial role in the spread of HIV globally. Women are more susceptible to both HSV-2 and HIV. Women living in
    the WHO Africa Region have the highest HSV-2 prevalence and exposure to HIV – putting them at greatest risk of HIV infection.

    No cure: vaccine needed

    There is no cure for herpes. Antiviral medications, such as acyclovir, famciclovir, and valacyclovir, can help to reduce the severity and frequency of symptoms but cannot cure the infection.

    Better awareness, improved access to antiviral medications and heightened HIV prevention efforts for those with genital HSV symptoms are needed globally. In addition, development of better treatment and prevention interventions is needed, particularly
    HSV vaccines.  

    “A vaccine against HSV infection would not only help to promote and protect the health and well-being of millions of people, particularly women, worldwide – it could also potentially have an impact on slowing the spread of HIV, if developed
    and provided alongside other HIV prevention strategies” says Dr Meg Doherty, Director of the WHO Department of Global HIV, Hepatitis, and STI Programmes.

    Authored by staff at the University of Bristol, the WHO, and Weill Cornell Medical College-Qatar, and published in the Bulletin of the World Health Organization, this new study estimates the global infection prevalence and incidence of HSV-1 and HSV-2
    in 2016. 

    Billions worldwide living with herpes
    Read More
    https://www.who.int/news-room/detail/01-05-2020-billions-worldwide-living-with-herpes

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