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Tag: Content

  • Best Practices for Re-sharing Content

    In order to promote a business, it is necessary to have a constant and continuous feedback from the customers. Content marketing is one effective method to engage customers in your business activities. Marketing professionals are required to update the content cycle constantly in order to meet the demands of the customer. Updating the content can involve introduction of new content as well as re-sharing relevant content, which can be obtained from the internet. For re-sharing purposes, one has to first identify the appropriate content from other relevant sources. In order to ensure that you find and share relevant content, you can follow some best practices which are described below…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7596

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  • Designing Marketable Web Pages

    Everyone knows that content is king but it is also important to ensure that your content is everything that it needs to be for your business and for the benefit of your online connections. It needs to solve problems…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7915

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  • Using SlideShare to Generate Leads

    Visual content marketing is motivating marketers to rethink their overall marketing strategy. Previously, written content was enough to make the marketing strategy of many business work effectively. However, it isn?t enough anymore. Now, it takes more than that to get the message to existing and prospective clients…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7875

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  • Structuring Information for Mobile Users

    One of the main problems faced by mobile device users is the fact that navigation can feel cumbersome. Having to constantly go back to a table of contents, for example, can be especially frustrating. The right solution to this varies based on the nature of the content on the website, but listed below are a few common solutions…

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    http://www.associationofmarketing.org/articles/view.php?article_id=12224

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  • LinkedIn Introduces New “Sponsored Updates”

    LinkedIn recently announced in a blog post that it will be rolling out a new feature called Sponsored Updates. The feature is being hailed as a way to increase the useful content available to users on the site. Currently, content comes from approximately 1.5 million publishers, 300 notable professionals known as Influencers, and about 3 million company pages.

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    http://www.associationofmarketing.org/articles/view.php?article_id=7923

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  • Google+ Posts Can Now Be Embedded on Websites

    With social media becoming the forefront where many users are spreading content around the globe through wireless networks, Google+ has finally caught up by allowing posts to be embedded in websites. This will make it easier for content to be shared over the internet more easily and quickly. The inclusion of this feature will give users the opportunity to have a far greater reach than what it was before. People who use Google+ frequently will now find…

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    http://www.associationofmarketing.org/articles/view.php?article_id=13902

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  • Update on Google Authorship

    One of the growing trends in the social media world is creating content on various websites. There has been many issues with regard to the authorship of content which makes it unclear as to who officially made the post. In some cases, there is a description written at the bottom of the page but in most websites, there is no mention of the author at all. Google has come up with…

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    http://www.associationofmarketing.org/articles/view.php?article_id=13863

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  • Google Opens New Analytics Academy

    Google?s new analytics academy is now open to anyone that is interested. Google analytics is mainly directed at professionals who would like to learn more about, or earn a certification in, optimizing social media and online content for organizations. It does this by tracking and understanding the common search queries of individuals, and the corresponding search results…

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    http://www.associationofmarketing.org/articles/view.php?article_id=13998

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  • New Approach in Content Marketing Being Followed by Written.com

    Written.com recently announced that it has managed to raise a huge sum of $1 million through seed funding. This start-up company is involved in creating content on the internet and aims to connect advertisers with the existing audience, as well as content. A considerable part of this funding has come from Floodgate and…

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    http://www.associationofmarketing.org/articles/view.php?article_id=14126

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  • Top 10 Reasons Why Your Marketing Team Is Failing You and How to Fix Them

    When you peel the onion back on why your marketing team is failing you, what you find is that the issues are focused primarily on four categories of marketing content…

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    http://www.associationofmarketing.org/articles/view.php?article_id=14215

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