Global Digital Store – Ebooks and Softwares

Tag: consumers

  • Proven YouTube Marketing Strategies

    In today’s business world, marketers use the internet to reach out to consumers more than ever before.

    Read More
    http://www.associationofmarketing.org/articles/view.php?article_id=5423

    Views: 0

  • Todayâe(TM)s Marketing: Middleman or Midwife? By Tomi Ogunlesi MBA

    More just lately, creating a model has been interpreted to imply devising and implementing methods by which to ship (distinctive) advantages to stakeholders. This new and strategic function of branding has remolded the way in which businesses are anticipated to operate; or the expectations of purchasers so far as they (businesses) are involved. Today, brand-building is the important thing, and it now not constitutes a mere manipulation of customers? perceptions and wishes – It is the creation of a system that on one hand makes guarantees and arouses anticipation, whereas on the opposite ensures supply and realization of these guarantees it makes.

    Read More
    http://www.associationofmarketing.org/articles/view.php?article_id=6071

    Views: 0

  • The ‘Adman’ in Todayâe(TM)s Marketing: Middleman or Midwife? By Tomi Ogunlesi MBA

    More lately, creating a model has been interpreted to imply devising and implementing methods by which to ship (distinctive) advantages to stakeholders. This new and strategic function of branding has remolded the way in which companies are anticipated to perform; or the expectations of shoppers so far as they (companies) are involved. Today, brand-building is the important thing, and it not constitutes a mere manipulation of shoppers? perceptions and needs – It is the creation of a system that on one hand makes guarantees and arouses anticipation, whereas on the opposite ensures supply and realization of these guarantees it makes.

    Read More
    http://www.associationofmarketing.org/articles/view.php?article_id=6072

    Views: 0

  • How Social Media Reached Beyond the Digital Veil and Changed the Way We Do Business

    The world of digital is altering customers? expectations and calls for as they work together with manufacturers and firms in the actual world in addition to the digital area. Here are three keys to discovering success for companies and manufacturers in the clear world of selling: Be fairly than appear; present, do not inform; and do not simply average, take part.

    Read More
    http://www.associationofmarketing.org/articles/view.php?article_id=6293

    Views: 0

  • Medical Product Alert N°3/2020

    This Medical Product Alert warns consumers, healthcare professionals, and health authorities against a growing number of falsified medical products that claim to prevent, detect, treat or cure COVID-19. 

    The Coronavirus disease (COVID-19) pandemic (caused by the virus SARS-CoV-2) has increased demand for medicines, vaccines, diagnostics and reagents, all related to COVID-19, creating an opportunity for ill-intended persons to distribute falsified medical products 

    Due diligence is required from all actors in the procurement, use and administration of medical products, in particular those affected by the current crisis of, or related to, COVID-19. 

    1. FALSIFIED IN VITRO DIAGNOSTICS AND LABORATORY REAGENTS 

    WHO has received multiple reports regarding falsified in vitro diagnostics (IVDs) and laboratory reagents for the detection of SARS-CoV-2. Please refer to WHO’s Emergency Use Listing for a list of diagnostics approved for clinical use by WHO. To date, eight countries (Australia, Brazil, Canada, PR China, Russian Federation, Singapore, Republic of Korea, United States of America) have listed IVDs for COVID-19 diagnosis based on expedited regulatory assessments. Please note that, in the European Union, regulatory compliance for SARS-CoV-2 diagnostics are self-declared by the manufacturer.  

    To assist Member States and stakeholders, WHO has published the links to these emergency lists, together with contact details. These links provide information on IVDs authorized for use in the jurisdictions of the International Medical Device Regulators Forum, as well as policies and guidance. WHO will provide updated versions as new information becomes available.

    End-users are encouraged to check the labelling against the information posted by regulatory authorities upon listing to ensure they are in possession of the genuine product. This information might include product name, product code, expiry date, instructions for use and manufacturer details. 

    Unregulated websites supplying medicines and/or vaccines, particularly those concealing their physical address or landline telephone number, are frequently the source of unlicensed, substandard and falsified medical products. WHO has been made aware of various unregistered websites claiming that products on sale can treat or prevent COVID-19. Such products are likely to be falsified medicines. In addition, some websites may appear to provide easy access to legitimate medicines that are otherwise not readily available. End-buyers and consumers should be especially wary of such online scams and exert due diligence when purchasing any medical product, whether online or not.

     2. FALSIFIED MEDICINES AND VACCINES

    At this stage, WHO does not recommend any medicines to treat or cure COVID-19. However, the SOLIDARITY trial, led by WHO, is reviewing potential treatments for COVID-19. 

    WHO requests increased vigilance from national health authorities, healthcare professionals, members of the public and supply chain stakeholders worldwide to prevent the distribution of these falsified medical products. Increased vigilance should focus on hospitals, clinics, health centres, clinical laboratories, wholesalers, distributors, pharmacies and any other suppliers of medical products. All medical products must be obtained from authentic and reliable sources. Their authenticity and condition of the product should be carefully checked. Consumers are advised to seek advice from a healthcare professional in case of doubt. 

    National health authorities are requested to immediately notify WHO if these falsified products are discovered in their country. If you have any information concerning the manufacture, distribution, or supply of these products, please contact rapidalert@who.int

    WHO Global Surveillance and Monitoring System for Substandard and Falsified Medical Products
    For further information, please visit our website: https://www.who.int/medicines/regulation/ssffc/en/ 

    Read More
    https://www.who.int/news-room/detail/31-03-2020-medical-product-alert-n-3-2020

    Views: 0

  • What Are the Top Five Marketing Trends in 2012?

    Examining customer behavior gives you the chance to support your current clients and attract new consumers.

    Read More
    http://www.associationofmarketing.org/articles/view.php?article_id=6378

    Views: 0

  • Joint Statement by QU Dongyu, Tedros Adhanom Ghebreyesus and Roberto Azevedo, Directors-General of the Food and Agriculture Organization of the United Nations (FAO), the World Health Organization (WHO) and the World Trade Organization (WTO)

    Millions of people around the world depend on international trade for their food security and livelihoods. As countries move to enact measures aiming to halt the accelerating COVID-19 pandemic, care must be taken to minimise potential impacts on the food supply or unintended consequences on global trade and food security. 

    When acting to protect the health and well-being of their citizens, countries should ensure that any trade-related measures do not disrupt the food supply chain. Such disruptions including hampering the movement of agricultural and food industry workers and extending border delays for food containers, result in the spoilage of perishables and increasing food waste. Food trade restrictions could also be linked to unjustified concerns on food safety. If such a scenario were to materialize, it would disrupt the food supply chain, with particularly pronounced consequences for the most vulnerable and food insecure populations. 

    Uncertainty about food availability can spark a wave of export restrictions, creating a shortage on the global market. Such reactions can alter the balance between food supply and demand, resulting in price spikes and increased price volatility. We learned from previous crises that such measures are particularly damaging for low-income, food-deficit countries and to the efforts of humanitarian organizations to procure food for those in desperate need.

    We must prevent the repeat of such damaging measures. It is at times like this that more, not less, international cooperation becomes vital. In the midst of the COVID-19 lockdowns, every effort must be made to ensure that trade flows as freely as possible, specially to avoid food shortage. Similarly, it is also critical that food producers and food workers at processing and retail level are protected to minimise the spread of the disease within this sector and maintain food supply chains. Consumers, in particular the most vulnerable, must continue to be able to access food within their communities under strict safety requirements.  

    We must also ensure that information on food-related trade measures, levels of food production, consumption and stocks, as well as on food prices, is available to all in real time. This reduces uncertainty and allows producers, consumers and traders to make informed decisions. Above all, it helps contain ‘panic buying’ and the hoarding of food and other essential items.

    Now is the time to show solidarity, act responsibly and adhere to our common goal of enhancing food security, food safety and nutrition and improving the general welfare of people around the world.  We must ensure that our response to COVID-19 does not unintentionally create unwarranted shortages of essential items and exacerbate hunger and malnutrition.

    Read More
    https://www.who.int/news-room/detail/30-03-2020-joint-statement-by-qu-dongyu-tedros-adhanom-ghebreyesus-and-roberto-azevedo-directors-general-of-the-food-and-agriculture-organization-of-the-united-nations-(fao)-the-world-health-organization-(who)-and-the-world-trade-organization-(wto)

    Views: 0

  • Adding Text Messaging to Your Marketing Mix

    With a consumer culture that has become increasingly reliant on mobile devices, choosing to add text messages to a marketing strategy can be a wise decision for companies looking to stay relevant and fresh. Text messaging marketing represents several unique benefits, allowing sales to be increased at a relatively low overall cost. Unlike traditional advertising methods, text messages are rarely ignored by consumers, further solidifying their role in a well-developed marketing plan. Before launching into the domain of text messaging, it is vital for marketers to keep a few essentials in mind. Utilize the following tips to make certain that text messaging integrates seamlessly into an existing marketing plan…

    Read More
    http://www.associationofmarketing.org/articles/view.php?article_id=6783

    Views: 0

  • How to Use Video Effectively

    Video has emerged as one of the most popular marketing tools available in recent years, with the potential results of a skillfully developed marketing video making marketers salivate. Web users regularly interact with video content on the Internet, with viral videos spreading around the world at rapid speed, pulling in views that can easily translate into big sales potential. While creating the next viral hit might feel like a challenge, there are several techniques that can help demystify the video creation process. Use the following tips to ensure a marketing video is well-targeted and effective at reaching consumers…

    Read More
    http://www.associationofmarketing.org/articles/view.php?article_id=6782

    Views: 0

  • Building a House E-mail List

    Within any type of online business creating and building an effective e-mail list is a necessary business practice in order for a company to retain information surrounding consumers in specific markets. With an effective e-mail list, it is possible to properly implement an e-mail marketing campaign which is both measurable and successful. But how do you create a good list? Well list building, a lot like other forms of information capture, carry their own little tricks of the trade and here today in this article we are going to look at some excellent tips which will help you on your way to creating fantastic e-mail marketing lists…

    Read More
    http://www.associationofmarketing.org/articles/view.php?article_id=6947

    Views: 0