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  • Music Sparks Emotion in a Video Commercial

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    Have you ever tried to watch a video commercial or advertisement without music? If so, there are few things you may have thought: that it was different due to the silence yet you seemed to like it, or you didn’t care for it at all making it easy to go on with your daily activities never giving it a second thought as to what the commercial was even selling. Ninety five percent of the time the latter happens because music is almost a sure-fire way to create emotions and moods in video advertising.

    When it comes to advertisements, music has the power to create better moods in video commercials, as well as to bring a more personal touch to these ads. As a result, it provides a better impact to their target audience, therefore effectively promoting products and services.

    While visuals might be appealing to marketers’ target consumers, the use of music in video media advertising tends to create a more lasting impression in consumers’ minds, providing a great chance for companies to build positive brand or company images.

    Setting the Mood

    Simple video advertisements sometimes could set the proper ambiance when they are without music. Of course, there are some scenes which might be perfectly shot and produced, but music enhances this mood and ambiance in any video media, providing a great complement to these scenes and stamping a long-term impact in the audience’s minds.

    Consider this situation: There is a video of a woman who seems to be standing in the middle of crowd. With the video alone, it doesn’t seem to mean anything. There is also a big chance that people would simply forget it, thinking that it is just some boring video. On the other hand, applying music in this advertisement would set a deeper mood – something that would connect better to the target audience. Slow music in this situation would set the mood of sadness, as if the woman is sadly waiting for somebody. On the other hand, upbeat music would set a more positive and outgoing mood, as if the woman would soon do something funny.

    Suggesting the Right Emotions

    The use of music in video commercials also hints what the audience or the target market should feel when they see these ads. Without music, people are sometimes confused as to how they should react to these ads. Music in video ads makes sure that your desired feelings are conveyed to your audience by suggesting certain emotions. It does not overly push the feeling towards your audience, but it acts as a way to make your audience think about what they should feel as suggested by the music. Music in video media ads, therefore, helps marketers and advertisers to somewhat help tell the target audience which kind of feelings should be felt in these video advertisements.

    Evoking More Intense Emotions

    Simple emotions found in scenes in video ads can be heightened further with the use of music. A scene of a sad woman would even be sadder with the right music, and can evoke more intense emotions to its viewers. Music can greatly affect the effectiveness of these video media ads because they can make the audience relate to a particular emotion or feeling. Affecting people’s emotions through music will make your advertised product, service or company to be related to a particular strong emotion, such as happy, uplifting, energetic or loving.

    Catchy Tunes Tend to Leave Longer Lasting Impressions

    Admit it – once in your life, you might have had some music stuck in your head because it was played in some video advertisement. Months or years later, you still remember that particular product, service or company whenever you hear the music. People tend to link music, brands and companies together, which just shows how effective music can be in video advertisements as compared to using only text or visuals. Video media advertising and commercials with music invest in long-term brand or company images in the consumer’s minds.

    Video advertisements that tend to be the most effective, almost always balance between the use of audio and video. Music can enhance the audio, and it should offset the video to effectively relay the marketers’ desired messages to their particular audiences.

    Some advertisements are better without music, but these are very rare and always depend from case to case. Most of the time, the best advertisements which leave lasting impressions are those with perfect mixtures of audio and video. The next time you watch a video advertisement, consider muting the audio. You will see a different message and effect as compared to watching it with the audio and music.

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    Source by Ann Rountre

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  • Is My Doctor Filing for Divorce Because He/She Is Cheating on Me?

    Is My Doctor Filing for Divorce Because He/She Is Cheating on Me?

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    After 35 + years, my doctor is divorcing me! The mistress seems to be… concierge medicine. Yes, the “honeymoon period” has worn off, and we, as consumers have been expecting our doctors to accept our insurance till “death do us part.” Well, malpractice insurance has gone through the roof, the paperwork has become overwhelming, and reimbursement rates have diminished to practically nothing in some cases, causing a few stresses in this marriage. In fact, it has been reported that 1-in-10 doctors who own private practices, will start direct pay or concierge medicine in the next one to three years.

    Even though Congress effectively avoided the 27 percent slash in Medicare payments during the fiscal-cliff negotiations, the damage was already done. Doctors know this is not a “permanent fix,” and that is cause for the “wondering medical eye.” For example, under ObamaCare, doctor payments from the Medicare health insurance program are dropping at an alarming rate in order to help fund the Affordable Care Act over the next ten years. Doctors need to know there is more stability in a “good thing.”

    So are doctors giving up on their long time patients all together? An AMA survey revealed that one in five physicians plan on restricting the number of Medicare patients in their practice, but will you or your loved one be one of the lucky ones? How will you keep your doctor from straying to that “medical relationship-wrecker,” Concierge?

    Spice up your doctor/patient relationship! No, no, get your head out of the gutter; sending in strippers and showing your “physical assets” is NOT what I am talking about (plus that novelty will wear off, and these distractions can lead to bad patient care), but keep it genuine and simple, like my grandmother did!

    Remember that you know your doctor best (you have been their patient for years), so work with that base! Here are some successful tips from my grandmother who will be celebrating her golden anniversary with her doctor:

    1. Say “thank you” to your doctor – you might be surprised by how many patients DON’T utter a word of appreciation.

    2. Have a heart-to-heart with your doctor – let your doctor know you want to keep them through reimbursement cuts, etc, and Obamacare or not, you will be loyal… no cheating on them with another specialist without them knowing, or slipping some herbal remedies without consulting with them, etc.

    3. Negotiate an affordable rate – if your doctor is dropping your insurance, ask them what a reasonable cash rate would be and work out a payment plan.

    4. Show an interest in your doctor – knowing your doctor’s anniversary, asking them about their kids or favorite sports team, etc. My grandmother knit a blanket in her doctor’s favorite sport’s team colors for the holidays one year and he LOVED it.

    5. Bake an apple strudel. OK, my grandmother bakes the best apple strudel and her doctor looks forward to that freshly backed strudel whenever she comes into his office.

    By following these simple tips, Grandma has been able to keep her relationship with her doctor not only alive, but fun. So keep your doctor from straying, engage him/her by following grandma’s lead, and you might be happier with the outcome.

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    Source by Michelle Katz

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  • Customer Satisfaction Management

    Customer Satisfaction Management

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    General understanding of consumer satisfaction or dissatisfaction is the result of differences between consumer expectations and performance perceived by consumers. From the various definitions of consumer satisfaction that have been researched and defined by marketing experts, it can be concluded that customer satisfaction is a behavior response consumer in the form of after-purchase evaluation of an item or service that they feel (product performance) compared to consumer expectations.Consumer satisfaction is very dependent on the perceptions and expectations of consumers themselves. Factors that influence consumers’ perceptions and expectations when making purchases of goods or services are needs and desires felt by consumers when making purchases of goods or services, past experiences when consuming these goods or services and experiences of friends who have consume these goods or services and advertising.In a competitive environment, an indicator that can show customer satisfaction is whether the consumer will buy back and use the product in the future.

    Customer needs are fulfilled is one of the factors forming Customer Satisfaction (Customer Satisfaction), in addition to other factors related to Customer Service. And this customer satisfaction is what we need to ensure the continuity of our business. Aspects that can affect customer satisfaction effectively [13], namely:

    1. Warranty costs. Several companies deal with the warranty costs of their products / services through a percentage of sales. The company’s failure to give satisfaction to customers is usually because the company does not provide guarantees for the products they sell to customers.

    2. Handling of complaints from customers. Statistically this is important to note, but it is often too late for companies to realize it. If complaints / claims from customers are not immediately resolved, customer defections cannot be prevented.

    3. Market Share. It is a matter that must be measured and related to company performance. If the market share is measured, then the quantity is measured, not the quality of the company’s service.

    4. Costs of poor quality. This can be of satisfactory value if costs for customer defect can be estimated.

    5. Industry reports. There are many types and industry reports, as stated by J.D Power in Bhote, which is the report that is the fairest, most accurate, and most eagerly made by the company.Guiltinan [14] argues that one of the benefits of customer satisfaction is that it can increase customer loyalty, as shown in the figure below

    Customer satisfaction is an emotional response to the evaluation of the consumption experience of a product or service. Kotler defines customer satisfaction as the level of one’s feelings after comparing the performance (or results) that he feels compared to his expectations (Kotler, Philip, and Garry Armstrong, 2005). Basically, customer satisfaction includes the difference between expectations and performance or the results obtained.

    According to Kotler [1], satisfaction is feeling happy or disappointed someone who appears after comparing between perceptions or impressions of the performance or results of a product and expectations. So, satisfaction is a function of perception or impression of performance and hope. If the performance is below expectations, the customer is not satisfied. If the performance meets expectations, the customer will be satisfied. If the performance exceeds expectations, the customer will be very satisfied or happy. The key to generating customer loyalty is to provide high customer value.The relationship between customer satisfaction and loyal customers is disproportionate [2], for example, customer satisfaction is ranked on a 1-5 scale, namely:

    1. Customer satisfaction at a very low level (level 1), most likely customers will move away from the company and speak ill of it.

    2. Customer satisfaction at level 2 to level 4, customers feel somewhat satisfied, but it is still possible to move when a better offer appears.

    3. Customer satisfaction at level 5, customers are very likely to buy back and even disseminate good news about the company.

    High satisfaction or satisfaction creates an emotional bond with the brand or company and is not only fixated on reasonable choices.While satisfaction according to Kotler and Armstrong (2001: 9): Consumer satisfaction is the extent to which the assumption of product performance meets the expectations of buyers. If the product’s performance is lower than the customer’s expectations, the buyer is satisfied or very happy. According to Zeithaml and Bitner (2000: 75) the definition of satisfaction is: Consumer response or response regarding fulfillment of needs. Satisfaction is an assessment of the features or features of a product or service, or the product itself, which provides the level of consumer pleasure related to meeting consumer consumption needs. Consumer satisfaction can be created through quality, service and value.

    Customer expectations are believed to have a large role in evaluating product quality (goods and services) and customer satisfaction. Customer expectations basically have a close relationship between determining quality and customer satisfaction. Customer expectation always exists because of four things (Kertajaya, 2004):

    1. Individual Need or individual needs

    If your customer already has high demands, then his expectations are definitely high too.

    1. Word of Mouth

    Customers can have certain expectations because of other people’s stories. Other people’s stories are often seen as references.

    1. Past experience or past experience

    People who already have good experience in the past will be able to receive services at least the same as they used to be. If not, he will be disappointed.

    1. External communication or external communication

    It is an attempt by the company to promise something to customers in order to attract customers.

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    Source by Yufi Priyo

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