In 2012, mathematician Shinichi Mochizuki produced a proof claiming to solve the long-standing ABC conjecture, but no one understood it. Most mathematicians still don’t, but it will now be published in a journal
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https://www.newscientist.com/article/2239662-baffling-500-page-abc-maths-proof-to-be-published-after-eight-year-row/?utm_campaign=RSS%7CNSNS&utm_source=NSNS&utm_medium=RSS&utm_content=home
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The age of a whale shark can be determined by dating the rings of growth in their cartilage, a method that has confirmed that these animals can live for at least 50 years
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https://www.newscientist.com/article/2239595-whale-sharks-can-live-for-at-least-50-years-and-probably-longer/?utm_campaign=RSS%7CNSNS&utm_source=NSNS&utm_medium=RSS&utm_content=home
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Ethereal photos of life’s building blocks, Earth’s toughest creature and a close-up of a gem win Olympus Global Image of the Year Life Science Light Microscopy Award regional prizes
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https://www.newscientist.com/article/mg24532760-300-incredible-close-up-images-of-the-natural-world-recognised-with-awards/?utm_campaign=RSS%7CNSNS&utm_source=NSNS&utm_medium=RSS&utm_content=home
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Is our love affair with AI really about building a new kind of deity to meet human needs no amount of rationality can fill? Max Barry’s disturbing novel Providence lays out the case, says Sally Adee
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https://www.newscientist.com/article/mg24532760-700-providence-review-chilling-sci-fi-where-an-ai-becomes-god-by-accident/?utm_campaign=RSS%7CNSNS&utm_source=NSNS&utm_medium=RSS&utm_content=home
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In this paper, we look at several different types of modern copywriting, including short-form ads, long-form ads and pay-per-click (PPC) ads. We focus on establishing benefits and keeping copy clear, simple and concise, and how understanding an ad’s core audience can change how various copywriting rules are implemented and used.
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http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=174
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Cecilia Payne-Gaposchkin, who discovered that hydrogen dominates our universe, finally gets the recognition she deserves in a rich biography, What Stars Are Made Of
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https://www.newscientist.com/article/mg24532760-500-cecilia-payne-gaposchkin-the-unsung-discoverer-of-star-chemistry/?utm_campaign=RSS%7CNSNS&utm_source=NSNS&utm_medium=RSS&utm_content=home
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Pinterest is becoming an increasingly popular platform that allows members to share content by pinning images and videos onto their pinboards.
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http://www.associationofmarketing.org/articles/view.php?article_id=5633
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With all the unknowns about covid-19, any numbers you hear about death tolls or how long restrictions will last should be taken not just with a pinch of salt but with a sack of it
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https://www.newscientist.com/article/mg24532763-600-estimates-of-the-predicted-coronavirus-death-toll-have-little-meaning/?utm_campaign=RSS%7CNSNS&utm_source=NSNS&utm_medium=RSS&utm_content=home
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In the not-so-distant past, Google launched its Google Plus business pages, designed to help organizations connect with their customers in new ways.
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http://www.associationofmarketing.org/articles/view.php?article_id=5595
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