Author: abeldecoteau80

  • Email Marketing Metrics

    Email marketing is one of the best online marketing strategies around, and is a great way to drive highly targeted traffic to your website. This online marketing technique routinely provides some of the highest ROI figures in the online advertising industry, making it appealing to just about every type of business. However, in order to get the most out of your email marketing campaigns, it is important that you pay attention to several key metrics…

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  • Adding Text Messaging to Your Marketing Mix

    With a consumer culture that has become increasingly reliant on mobile devices, choosing to add text messages to a marketing strategy can be a wise decision for companies looking to stay relevant and fresh. Text messaging marketing represents several unique benefits, allowing sales to be increased at a relatively low overall cost. Unlike traditional advertising methods, text messages are rarely ignored by consumers, further solidifying their role in a well-developed marketing plan. Before launching into the domain of text messaging, it is vital for marketers to keep a few essentials in mind. Utilize the following tips to make certain that text messaging integrates seamlessly into an existing marketing plan…

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  • How to Use Video Effectively

    Video has emerged as one of the most popular marketing tools available in recent years, with the potential results of a skillfully developed marketing video making marketers salivate. Web users regularly interact with video content on the Internet, with viral videos spreading around the world at rapid speed, pulling in views that can easily translate into big sales potential. While creating the next viral hit might feel like a challenge, there are several techniques that can help demystify the video creation process. Use the following tips to ensure a marketing video is well-targeted and effective at reaching consumers…

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    http://www.associationofmarketing.org/articles/view.php?article_id=6782

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  • Interplay Between Social Media and Your Blog

    Social media has become the latest method to improve marketing results for internet marketing efforts and SEO purposes. By using social media outlets to generate interest in your blog, you can increase organic backlinks and website traffic…

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    http://www.associationofmarketing.org/articles/view.php?article_id=6736

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  • The Ultimate Guide to Video Marketing on YouTube

    There are a variety of reasons web-based video is such an important media vehicle, and marketers that understand the nuances will be more successful than the laggards

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    http://www.associationofmarketing.org/articles/view.php?article_id=6714

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  • Are you creative?

    Worried you may not be creative, or you may not be creative enough? Take this quiz and find out just how creative you are.

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    http://www.associationofmarketing.org/articles/view.php?article_id=6721

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  • The Social Media Metrics That Truly Matter

    What is a Facebook Like worth? Too many marketers are focusing on the wrong metrics, and making poor strategic decisions as a result.

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    http://www.associationofmarketing.org/articles/view.php?article_id=6718

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  • Adapt or Die: 5 Digital Marketing Trends You Canâe(TM)t Ignore

    Key strategies and tools across these several digital marketing trends that will help you win in the great game of marketing

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    http://www.associationofmarketing.org/articles/view.php?article_id=6715

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  • Residents In Lagos, Abuja, Can Still Withdraw Cash During Lockdown, Minister Says

    Residents In Lagos, Abuja, Can Still Withdraw Cash During Lockdown, Minister Says

    ATM withdrawal
    ATM withdrawal

    Residents In Lagos, Abuja, Can Still Withdraw Cash During Lockdown, Minister Says 1ATM withdrawal


    A joint statement by Minister of Finance, Zainab Ahmed, and Governor of Central Bank of Nigeria, Godwin Emefiele, has said e-payment and ATM platforms will remain open during the restriction on movement in Lagos, FCT and Ogun State.

    The monetary and fiscal policy heads said exemptions have been obtained from President Muhammadu Buhari to allow very skeletal operations in the financial system and money markets.

    They directed that all relevant staff of affected outfits and agencies should look out for further instructions from their immediate bosses.

    The statement reads, “To ensure that Nigerians can still perform online transactions and use ATMs whilst observing these restrictions, we will like to inform the general public and all affected stakeholders that we have obtained exemptions from the President to allow very skeletal operations in the Financial System and Money Markets in order to keep the system in light operations during this time.

    “We are mindful of the difficulties these restrictions would bring on ordinary Nigerians and are grateful to the President for approving these exemptions, which should help ease some of these burdens.

    “We urge all Nigerians to be patient, cooperative and united as all hands are on deck to defeat this virus.”

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    Saharareporters, New York

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    Residents In Lagos, Abuja, Can Still Withdraw Cash During Lockdown, Minister Says
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  • Presidential Order Not Enforceable Without Legal Backing! By Femi Falana

    Presidential Order Not Enforceable Without Legal Backing! By Femi Falana

    Presidential Order Not Enforceable Without Legal Backing! By Femi Falana 2

    Presidential Order Not Enforceable Without Legal Backing! By Femi Falana 3


    Following the national broadcast of President Muhammadu Buhari on the COVID-19 pandemic on Sunday, some lawyers have questioned the constitutional validity of the restriction of locomotion of people in Abuja, Lagos and Ogun states. No doubt, the President is empowered to adopt any measures deemed fit to combat the dangerous disease but such measures have to be spelt out in a Regulation made pursuant to section 305 of the constitution or under the Quarantine Act. Otherwise the presidential order on restriction of movement in the affected areas cannot be enforced by the police. 

    Even though civil rule was restored in the country 21 years ago the psyche of the political class has not been demilitarised. Hence, decisions taken by rulers are required to be obeyed “with immediate effect” without any legal backing. But in Okafor v Governor of Lagos State (2016) LPELR-41066 (CA) the Court of Appeal called on all authorities to appreciate the need to govern the country under the rule of law. Thus, the directive of the Governor of Lagos State restricting the movement of citizens and residents during the state’s monthly environmental sanitation exercise was struck down because of its unconstitutionality. It was the unanimous view of their lordships that the arrest of appellant for flouting the order or directive of the governor was completely  illegal. According to Georgewill , J.C.A. 

    “It is my view, that democracy thrives more on obeying and promoting the rule of law rather than the whims and caprices of the leaders against the lead. I find the conduct of the Respondent in not only persecuting the Appellant, yes that is what in my view it amounts to when a free citizen of this great country such as Citizen Faith Okafor, is put through the rigours of criminal process for an offence not prescribed in any written law but merely on the directive of the governor of the Lagos State. An action which if allowed to thrive in a democracy such as ours could confer on such office holders infinite, absolute and autocratic powers contrary to the clear provisions of the constitution of the land, to which both the leaders and the led are subject. I  refuse to allow such autocratic, absolute and infinite powers to fester upon our nascent democracy.”

    Lawyers who are saying that the law should  be completely relegated to the background in combating the coronavirus pandemic reminds me of the dissenting judgment of Lord Atkins in the case of Liversidge v Anderson 1944 UKHL 1. While accusing his learned brethren of being “more executive minded than the executive”,  his Lordship said inter alia:

    “In England, amidst the clash of arms, the laws are not silent. They may be changed, but they speak the same language in war as in peace. It has always been one of the pillars of freedom, one of the principles of liberty for which on recent authority we are now fighting, that the judges are no respecters of persons, and stand between the subject and any attempted encroachments on his liberty by the executive, alert to see that any coercive action is justified in law.”

    However. while the nation’s armed forces should be commended for making their medical facilities available to members of the public in the fight against the highly dangerous virus the plan to dispatch armed soldiers to the streets to enforce the COVID-19 guidelines should be shelved because it is  illegal. For the umpteenth time, I am compelled to draw the attention of the military authorities to the case of Yussuf v Obasanjo (2005) 18 NWLR (Pt ) where Salami JCA (as he then was) held that “It is up to the police to protect our nascent democracy and not the military, otherwise the democracy might be wittingly or unwittingly militarized. This is not what the citizenry bargained for in wrestling power from the military in 1999. Conscious steps should be taken to civilianise the polity and thereby ensure the survival of and sustainance of democracy.”

    In the same vein, in the celebrated case of All Progressive Congress v Peoples Democratic Party (2015) LPELR 24349  Aboki JCA held that the President lacks the power to call on the Armed Forces to restore law and order in any part of the federation without the approval of the National Assembly as provided in sections 217(2) and 218(4) of the constitution as amended. His Lordship reminded the Federal Government of its legal obligation  “to confine the military to their demanding assignments especially in these trying times of insurgencies and encroachment into the country’s territories…”

    Finally, just last week the satanic Boko Haram force was reported to have massacred 47 Nigerian troops and 92  Chadian soldiers in two separate attacks. In view of such enormous challenge our patriotic armed forces should concentrate efforts on the counter insurgency operations being carried out in the north east region while  the police and allied security agencies are allowed to enforce the COVID-19 regulations and guidelines.

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    Femi Falana

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    Presidential Order Not Enforceable Without Legal Backing! By Femi Falana
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