Since 2006, I?ve erroneously predicted the ?Year of Mobile? was upon us. Rather than lose faith and look to another trend to promote, I do believe this year is truly going to be the Year of Mobile. For those of you that agree with the prediction that mobile marketing is finally here, I?ve outlined a few key areas on which to focus your efforts.
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http://www.associationofmarketing.org/articles/view.php?article_id=6712
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Email marketing is one of the best online marketing strategies around, and is a great way to drive highly targeted traffic to your website. This online marketing technique routinely provides some of the highest ROI figures in the online advertising industry, making it appealing to just about every type of…
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http://www.associationofmarketing.org/articles/view.php?article_id=6668
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It’s easier than you think to transform your website from just a “pretty face” on the Internet to a money-making machine. Read on to discover the 3 crucial elements all money-making websites must have. I’m about to make your life so much easier.
Putting up a money-making website can be as simple as 1, 2, 3 — just as long as you have these 3 crucial elements in place…
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http://www.associationofmarketing.org/articles/view.php?article_id=6548
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You’ve done all this work to get people to visit your website, only to have nothing happen. So what’s the problem? Chances are it has something to do with your copy not engaging your ideal prospects so they want to become your customers and clients. What can you do to fix that? Well, the simple answer is your copy needs to connect on a deeper level to what your ideal clients find important. The difficult answer is how exactly…
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http://www.associationofmarketing.org/articles/view.php?article_id=6495
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You would be surprised at how many times I’ve been hired (and fully paid) for copy the clients have loved but never used. Why? Well, there are as many reasons as entrepreneurs out there but a good chunk of the time it has to do with some sort of block. That’s why I’m a big believer in every entrepreneur knowing a few coaching skills (it’s certainly helped me out). Read on for 3 more reasons why EVERY entrepreneur should have a few coaching skills in their back pocket.
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http://www.associationofmarketing.org/articles/view.php?article_id=6476
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Fathom had the opportunity to attend the 2012 SMX Advanced conference in Seattle. Each year this conference brings together the best and brightest minds in organic and paid search marketing.
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http://www.associationofmarketing.org/articles/view.php?article_id=6406
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Teen marketing can be incredibly specific, as you are likely trying to tailor your advertisements to youths and their parents.
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http://www.associationofmarketing.org/articles/view.php?article_id=6379
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Examining customer behavior gives you the chance to support your current clients and attract new consumers.
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http://www.associationofmarketing.org/articles/view.php?article_id=6378
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Our digital world empowers B2B buyers to gather information and make purchasing decisions, without a vendor involved. Consequently, today’s B2B buyers are behaving like B2C buyers.
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http://www.associationofmarketing.org/articles/view.php?article_id=6348
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