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  • House Call Doctor: A Leap Forward by Looking Backward

    House Call Doctor: A Leap Forward by Looking Backward

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    We can look back at many things with a smile. There's playing Johnny-on-the-Pony at the corner park, stoop ball, summer nights at Coney Island with your significant other, a great meal at a special cheap restaurant in Chinatown-but one of the most important has to do with the doctor . Remember the house call?

    Back in the day receiving a house call was the norm. No one had to trudge to the hospital emergency room or their doctor's office when they were sick. This was unheard of! All you did was make a phone call and the doctor would arrive at an agreed upon time with his or her magical black bag of medical tricks and the healing would commence. How would you like to travel back to those days, the days of the house call?

    Just think about the ease of a house call. When a person is ill the last thing they want to do is to schlep across town to see a doctor. No, we much rather be in our warm comfy bed with a cup of tea, a few slices of dry toast, and the television on. So many things have changed over the years it's time we look to the past for some modern conveniences. What type of doctor would travel to you these days?

    Well, there are some operations out there. A board-certified doctor will arrive at your home, your hotel (or your job) laden with that big black bag of medical magic to dispense medical advice and / or write a prescription. In other words they will do what it takes to nurse you back to health. And all from the comfort of your own home (hotel or job)!

    Is it easy? Sure it is. A personal visit from a board-certified doctor is awaiting you if you want one. In three easy steps you can receive a house call. Number one is to simply dial the doctor's office to explain your medical issues, needs and to arrange a convenient time for the visit. During this time your credit card number will be recorded but it will not be charged until your home visit is completed. Number two is waiting for a quick call back when you will decide if a doctor is needed or if an accredited physician's assistant will do. Number three is simply to sit back and wait for the doorbell to ring!

    It's just that easy. A house call doctor can diagnose and treat so many of the same medical problems that he does in his office. So why travel all the way to him when you can receive your own personal house call today? Some things are a no-brainer, this is one of them. If a home visit is in your budget than a home visit makes the most sense of all your options. Say goodbye to the days of spending hours in a waiting room.

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    Source by Slava Fuzayloff

    Views: 0

  • Selecting the Character's Emotion

    Selecting the Character's Emotion

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    The last article covered the process used in selecting and portraying the character's objective. Many of the same principles also apply to the selection of the emotions. As with the objective, the ability to choose and convey strong emotions is a valuable tool for the actor. Many performances work mainly because of the powerful emotional portrayals.

    In a dramatic sense, what are emotions and how do they affect the audience? Emotions, together with intentions and obstacles, are the forces that move the characters through the story. They are feelings so powerful that they can change the character's life or destroy it. And by destroy, I mean decimate one's inner powers, beliefs, even one's life. For the actor, such feelings must be larger than life. They must also be readable to stir and lead the audience in the desired story direction.

    Emotions affect the audience in many ways. Most important is the empathy they create causing the audience to care about certain characters and follow their struggles. They likewise, create a for or against polarity for each main character as the audience observes, evaluates, judges, and even takes sides. As part of the behavior, emotions create deeper awareness of the character, often justifying their actions. In addition, emotions can change the audience perspective and the way they feel or think about a given issue. They are instrumental in leading the audience in the desired story direction

    Like the intention, the emotion can intensify the conflict within or between characters. It can likewise, establish sympathetic or antagonistic roles, ones that make the audience root for the hero and boo the villain.

    In choosing the emotion, the guidelines are similar to those used in selecting the objective. First read and study the entire play. Look for clues in the dialogue, the action, the stage directions, and in the resolution of the story. Select choices that result in the story line making sense.

    Like the intent of the character, the emotion is derived from the character's viewpoint, what the character knows and feels up to that point in the story.

    No one lives in a realistic world. We occupy a space of our own creation – bits and pieces of actuality mixed together with our internal perceptions, our hopes, our fears, our memories, and our anticipations. This "reality" we live in – half fact, half fantasy – is as much the product of our emotions as our rationality. Thus, in any given situation, what might be an acceptable intention and emotion for one character might be a contradiction for another character. Knowing the character's goals, flaws, and inclinations in context of the total story will aid in determining these choices.

    Next, we need to answer the question, does the character's emotion assist the intention or does the emotion create an obstacle? Placing the objective, what the character wants, in conflict with what he or she feels will likely shift the focus of the scene to the character with the greater internal struggle.

    Let's use the example where a man is at a dance and sees the women of his dreams sitting alone. His intention might be: To get to know her. But his emotion, fear of being rejected, would be in conflict with his intention. Thus the focus of the scene would be primarily on his internal struggle and the purpose of the scene might be to show the man overcoming his fear.

    But let's say her intention, to marry rich, is assisted by the emotion, ambition. And the scene resolves when the women walks away when she discovers the man is dirt poor. If his initial emotion of fear were replaced by desire and his intention remained to get to know her then the focus of the scene would center more on the relationship and the impending discovery. The purpose of the scene could be to introduce his major obstacle in the story, the women, along with his over all goal: To win her love.

    The initial choices for each character might look like this:

    MAN

    Objective: To get to know her

    Emotion: Fear / Desire

    WOMAN

    Objective: To marry rich

    Emotion: Ambition

    The above choices set up confrontations, the inner doubts of the man, and then, his desire for her is countered by the revelation that he's not rich enough for her. After the woman learns this, her emotion changes to contempt for the man and she walks away. The characters' choices would now change to:

    MAN

    Objective: To win her love

    Emotion: Determination

    WOMAN

    Objective: To marry rich

    Emotion: Contempt (for the man)

    These choices place the focus of the scene on the major conflict that is resolved later in the story when he wins her love. It, likewise, centers on what's important, the relationship.

    As with the intention of the characters, the emotion need not follow the logic of the dialogue and action. Modern plays and movies do not always express the thoughts and emotions of the characters clearly, nakedly, up front. Today, we have to play the duality of people; playing what they appear to want against what they really want. And sometimes the two may have no connection what so ever.

    In modern plays, every character has two behaviors. What is really going on and what they are willing to show to the world? So many emotions, to be played properly, need to be partially masked or repressed.

    Using the man and woman from our earlier example, let's set up a scene later in the story, one that demonstrates the duality of the characters and uses of partially masked or repressed emotions. At a shopping mall, they meet by chance and their dialogue is mainly small talk. The scene ends with each alluding to errands undone. The only hint about what is really going on is found in the following script action lines:

    He rarely looks directly at her.

    They shake hands, each holding on longer than necessary, and then each goes their way.

    In view of the story's final outcome, this is likely a scene where her objective, to marry rich, is weakening, and that she has some attraction for the man. Based on how their first meeting resolved, their selections might be as follows:

    MAN

    Objective: To not upset her / To win her love

    Emotion: Desire / Determination

    WOMAN

    Objective: To show him I don't care / To make him want me

    Emotion: Determination / Curiosity

    This would be a scene where the characters are not open with each other, yet the audience (or camera) is aware of the inner conflicts and what's really happening. The behavior could best be reflected through masked and / or repressed emotions.

    If the man were to play his emotion of desire openly, he would surely upset her. So he has to repress it or use a mask technique and unleash his desire when she is not looking at him. The woman is determined to show the man she doesn't care about him, but now he appears to have no desire for her. From her point of view, something has come to change the relationship and as a result, she alters both her objective and emotion.

    His apparent disinterest makes her curious and her objective in now: To make him want me, like all men do. Her actions might be to get his attention, to entice him. But the problem is, he's not looking at her. How can she obtain what she wants? She uses the lingering handshake.

    You can see where these choices create conflict both within and between the characters. They also create subtle shifts in behavior that move the story forward. Interest in the relationship is likewise increased because the audience is aware of something the characters are not. And as the scene ends, the audience has a pressing question: "What will happen the next time they meet?"

    The foregoing example demonstrates one answer to the character's choices. These are, by no means, the best or only selections. In fact, the type of actor you are is also a consideration. If you were Jack Nicholson, your emotions might be different than if Arnold Schwarzenegger were he playing the same role. Each actor brings to the scene his or her own perspective and emotional latitudes. Furthermore, a scene played as a comedy versus one being played as a drama might result in different sets of emotions for the characters.

    Here are some other factors that should be considered: Who are you in the story? What is the situation, and what is the relationship? For instance, if you were playing a love scene as a character that had little experience with the opposite sex, your emotion might be fear (fear of the unknown) rather than the expected desire or lust.

    Now change the situation to your having a good dinner with your loving spouse. Your emotion would change to maybe contentment or joy. Now change the relationship to your having dinner with an important client. Your emotion might range from apprehension to ambition to greed. Who you are, the relationships, and the situation, all have a bearing on the emotion selected.

    How many emotions can you use in a scene and how long do you play an emotion? As a general rule, work with only one dominant emotion in a scene – until something occurs to change it. These occurrences could be a change in the relationship, the situation, who you are, new information, overcoming obstacles, new obstacles, and succeeding or failing at one's intention. Any one of these events could have enough impact to motivate a change.

    Most scenes have one dominant emotion running through them and while the actor may use subtle shadings of other emotions, that one feeling prevails – until something occurs to change it. If the actor were to change the emotion at each minor occurrence, the audience would question the character's integrity and loyalty to the cause for which he is fighting.

    Too many changes cause the character to lose part of his identity. We become uncertain about who he is, what he's attempted in the past, or what he's after now. Credible characters are made up of consistent behavioral patterns. By that I mean, what has happened before will likely happen again should the same situation occur. There will, of course, be a few surprises, but for the most part, certain emotions will dominate each character's behavior as he or she progresses through the story.

    So when you research and study the entire play, you will likely find certain emotions and emotional patterns repeated to reinforce the identity and commitment of the character. For instance, the repeated pattern of mischief – embarrassment – fear might be the dominant emotions for a small overly rambunctious boy. A young executive struggling with business ethics might have an emotion pattern of ambition – determination – greed – guilt. A woman in jeopardy might follow a curiosity-suspicion – fear – terror progression.

    As you can see, certain emotions and their progressions make up a portion of the character. Also look for surprises where the emotion swings 180 degrees, ie, contentment to fear, desire to contempt, revenge to compassion.

    When working on a play or scene, write down in the margin of the script your choices in objectives and emotions, where the changes occur, and the motivation for making the change. Beginning actors tend to be non-committal while experienced actors, however, take dramatic risks and commit themselves to their choices. By writing them down, you've made a major step to that commitment.

    To aid in selecting the emotion, I've compiled discussions of root emotions , the primary forces in most scenes. These discussions explore the physical sensations, sources, forms, and dynamics of the most common root emotions. They will serve as a guide in stretching the clarity, strength, and polarity of your emotional repertoire.

    This article has covered the basic skills used in the selection of dramatic emotions. Use these skills as tools to nurture and release the character's true feelings, to foster the isolation and control of emotional behaviors, and to achieve the desired strength (story importance), clarity (audience knowing / feeling it) and polarity (protagonist-antagonist orientations ).

    Implementation of your selections is addressed in another article. This article will cover the various methods used to generate credible emotions.

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    Source by Erik Sean McGiven

    Views: 0

  • Grief And Loss Healing Actions – Not Unkept Promises

    Grief And Loss Healing Actions – Not Unkept Promises

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    When grief and loss smack you in the face – what do you do? There are five needed keys to help you heal your sorrow circumstance. It is vital to have a certain attitude and follow a proper beneficial path. The following five keys are essential enabling action solutions to help you reconcile your grieving, gain back your happiness – and again be engaged in a more fulfilling and wholesome life.

    Key #1 Do What You Say You Will Do

    “You are what you do, not what you say you’ll do.”

    ~ Carl Jung

    There have been times in life for each of us when we have not done what we said we were going to do. In retrospect perhaps the reason we didn’t doesn’t matter. Yet, now, in times of horrendous grief what you say you are going to do really matters. What you are in your new-you-grief-loss-circumstance is determined by what you say you will do. Choose carefully.

    Key #2 Follow A Beneficial Path

    At first a grief healing path may appear to be fully and permanently detoured. As stifling grief and loss happenings encompass your life. Hope and joy can temporarily disappear. Yet, happiness and joy are within your grasp. There really is a blue sky behind every dark ominous cloud of sorrow. Unwanted circumstances cause you to wonder about life and the future. Sorrow and loss situations can cause you to search for understanding, strength and will. As you wonder and search for new understanding you will discover a new purpose, a helpful path. Life’s detours provide you with meaningful innovative potential assistance. A beneficial solution healing path is essential to your wellbeing.

    “The key to success, and to happiness, is being fully engaged in life – leading yourself with inspiration and committed action – setting your own fine and honorable example.”

    ~ Jonathan Lockwood Huie

    You can discover beneficial inspiration and an action path to follow. Every success experienced is dependent upon on your actions. Choose your path for hope and peace.

    Key #3 Don’t Make Excuses

    Ninety-nine percent of the failures come from people who have the habit of making excuses.

    ~ George Washington Carver

    Unwanted and annoying grief causes change. Often grief conditions can bring you feelings of hopelessness and uncertainty. Your healing journey is a grief reconciling expedition. Failing to take steps to disallow permanent mourning to remain can detour your healing efforts. An excuse only satisfies the one making an excuse.

    No excuses – seize the moment – your challenge is to grow by establishing new harmony and reconciling your sorrowful circumstance. Now is the time to discover a new fulfillment in living and loving your life. Growth requires you to use your inner most potential to find new purpose and happiness. Consider how you can grow emotionally and spiritually. What specific actions can you put in place? Can you be more diligent in your efforts? Recognize that personal grief can provide avenues to inspire and lift you. Make a list of 3 things you can implement into your daily activities to inspire more direction and hope. Decide how you will use those 3 things to grow in happiness and hope now! Begin today!

    Key #4 Make A Unwavering Commitment

    The words: “If It Is To Be It Is Up To Me” ring true to life and your success in meeting challenges. Once you make a personal unwavering commitment to take specific actions you will become aware of potential possibilities and solutions to heal your grieving. Beneficial solutions will appear. You can discover the essential wisdom, strength, and insights if you seek them. You will discover immediate resources to help you overcome your loss and sorrow.

    Key #5 Seek And Engage In All Beneficial Sources

    Many will seize each moment of possibilities and opportunities. They will live their life to the fullest. Why don’t you? Today can be your new day. You can gain transformative insights to help reconcile your grieving. Seek healing sources and engage in all solutions beneficial to you. You can heal your grief and have new peace and hope. You can survive and thrive after grief and loss.

    “When our days become dreary with low-hovering clouds of despair, and when our nights become darker than a thousand midnights, let us remember that… [God] is able to make a way out of no way, and transform dark yesterdays into bright tomorrows.” ~ Martin Luther King Jr.

    Don’t forget God as an additional inspiration and strength in healing your grief. For some – at the time of serious sorrow – the first place they turn is to their God. Others fail You can discover the essential wisdom, strength, and insights if you seek them. You will discover immediate resources to help you overcome your loss and sorrow. Commune with God nor do they seek additional inspiration and strength and help from their God.

    Today ponder deeply what you can do to make your life happier and more joyful. Write down five actions you can take to contribute to your well-being. Always take into consideration any limitations you may have. Then realize you have within your grasp the power to say: “This I am today; that I will be tomorrow. Joy and happiness is within my reach.” Embrace all positive available social media, technology, internet, and all other beneficial and essential resource solutions.

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    Source by Duane Marchant

    Views: 1

  • The Anatomy of an MLM Business Blog Post

    The Anatomy of an MLM Business Blog Post

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    A blog post has working elements that make it one of the best forms of content in today’s MLM business environments. The way it is constructed can make or break the marketing of the business itself. The purpose or goal of the blog is usually two-fold, to drive traffic and to educate the reader. However, the goals can be different then what’s listed here. Whatever goals that you decide should reflect on the design and promotion of the individual posts.

    The layout of the blog

    The MLM business blog consists of a consistent format that allows the reader to consume the material easily. The format or layout includes the title, any subheadings, body text, URL links, closing and call for action. Don’t be shy to elaborate on a topic under multiple subheadings. Each sub heading should reflect on the main theme from your introductory paragraph.

    The body text must align with the topic of the subheading and that in turn relate to the main topic of the MLM business blog. The layout is simple, from title to each subheading, to the closing and call to action. That is how it flows. You can get fancy with the call to action and other aspects but that is for another day. Each paragraph should be no longer than a hundred words each, 75 is really the target to hit. However, this will not always be the case.

    Once you hit towards the end of your blog post. You can wrap things up nicely with a closing that is followed by a call to action. The closing can be 50 words with a shorter call for action. Every post should offer at least one call to action that leads further into the lead cycle. You can measure the success of them with Google analytics. Once you have your draft done. You can then tweak the layout and start editing the content. Use a good spell and grammar checker. Don’t forget to find an image that is relevant to the written material. Put it aside for an hour or two and then come back and review it again with a clear mind.

    Your blog is only effective through effort

    It takes time and patience to write good blogs for your MLM business. These tips are just for writing one. It only includes some technical aspects but they are important enough to go over and adopt for your needs. Thank you for reading.

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    Source by David L. Feinstein

    Views: 0

  • Why Healing Requires Integrating Our Unconscious Experiences Into The Wholeness Of Our Being

    Why Healing Requires Integrating Our Unconscious Experiences Into The Wholeness Of Our Being

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    Nurture The Deepest Part Of Your Core Nature

    Healing involves integrating our fragmented parts into the entirety of our being. However, the paradox is: we are not broken but merely disassociated from our wholeness. The term healing denotes restoring what is not functioning as it is intended. When we are caught up in the distorted beliefs about ourselves, it leads to separation or what we consider being broken. In fact, it is merely being separated from the completeness of our true nature. Think in terms of a hologram where the whole is contained in every part. This was an idea espoused by the late theoretical physicist David Bohm who believed the universe is a solid and brilliant hologram. He recognized how each part of our physical reality contained information about the whole. Therefore, our thoughts, emotions, soul and physical body are composed of our soul nature.

    How does this idea appeal to you? Are you comfortable knowing whilst you were born whole and pure, through your beliefs, thoughts and experiences it leads to separation? I'm not suggesting it is entirely your fault because we are all bound to experience this. It is said, while our painful experiences are not our fault, healing the pain is our responsibility. Although there's an element of truth to it, we ought to remember there is nothing to heal other than to attend to our unconscious memories in order to return to wholeness. By attending to these aspects, we integrate our known sense of separateness. Release and Renew is a mantra I often repeat in my writing when I discuss healing and emotions. In doing so, we release that which is not conducive to the present moment. Similarly, we renew our commitment to nurture ourselves by connecting with our core emotions. The integration I speak of is an association with our soul nature, which at its essence is pure, whole and knows nothing of separateness or brokenness. It is the egoic mind which disconnects us from our spiritual self to create two identities ie the darkness and the light.

    How To Heal Your Fragmented Parts

    I am drawn to a passage by the South African author Michael Brown, who writes in The Presence Process : "I dropped my use of the word" heal "because of its connotation that something was wrong and had to be fixed. using the word "integrate," which to me meant there was a part of my experience that was unconscious- a part of my experience that I resisted, controlled, and sedated-which was asking to be incorporated into the whole.Whereas healing felt like I was excluding something from my experience, integration felt like I was embracing everything I experienced . " I believe Brown makes two important points here: we mustn't resist nor control the past, but perceive them as the whole of our life's experience. Second, integration means to embrace or at the very least acknowledge everything that happened to us. Perhaps not right away, but when we are ready to make peace with the past.

    What are your thoughts about this? I realize you may have questions related to your personal experiences. Whilst I am not present to answer them, I assure you trying to make sense of them consciously is a healing process rather than an integration process. It is what author Dr. Mario Martinez means when he writes in The MindBody Code: How to Change the Beliefs that Limit Your Health, Longevity, and Success : "The true agents of change are elevated cognitions and exalted emotions. These agents of change provide sustain transformation; in fact, they have triumphed over the greatest infamies and darkest periods in our human journey. " It does little good to dwell on why the past took place as it did. Instead, we ought to turn the tables and consider the following questions as a basis for self-enquiry. Instead of trying to make sense of the past which keeps us trapped replaying painful memories, we identify how the experiences served us.

    1. How can I use the past to facilitate my greater growth?
    2. In what ways can I use my emotional wounds to bring peace and love to the part of me that is pure and whole?
    3. How can I integrate my sense of separateness into the wholeness of my being?
    4. Whom do I need to become and let go of to achieve this inner state?

    Once we can perceive the pain of the past through the lens of: compassion, forgiveness, peace and love we heal our fragmented parts. It may involve deep exploration into ourselves with or without the guidance of a trained therapist. Considering this, I'd like you to spend the following week journaling your answers to the four questions above. Call it a remote coaching session if you like. Write what comes to mind even if it involves images or symbols. Similarly, pay attention to your dreams via the symbols that appear. Note how you feel within the dream and upon waking. Look for messages in your waking life in the form of people, places and situations that cause you unrest. This is your soul guiding you towards integration. Ultimately, to heal ourselves we must be willing to integrate the pain of the past, so healing happens naturally as nature intended it to.

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    Source by Tony Fahkry

    Views: 0

  • The Five Pillars of Marketing Success

    The Five Pillars of Marketing Success

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    Does the following give a pretty good picture of your current marketing activity?

    You have a website but you’re not really satisfied with it. You go to networking events once in awhile. If someone asks you to give a talk, you’re happy to do it. You post on Facebook and/or LinkedIn semi-regularly. When you find the time, you send an article to those on your relatively small email list. You occasionally set up meetings with colleagues to explore opportunities.

    Now there’s nothing wrong with any of those marketing activities. And usually, they will result in landing some new clients.

    But this is not the approach that works to get a steady, predictable stream of new clients.

    Please don’t tune me out here, thinking, “Well, I really can’t do more than this. I’m already stretched thin. If you give me too much to do I’ll get overwhelmed.”

    I agree. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”

    Random marketing is just that; it’s all over the place. You do a little bit here and a little bit there on an inconsistent basis. You are trying to keep your face, name, and message in front of your prospective clients but the results are unpredictable.

    The Random marketing paradigm is not very effective because it doesn’t gain a lot of momentum. You don’t do enough of one marketing activity to grab the attention of your prospective clients and move them to take action.

    The Focused Marketing Paradigm is very different. It’s based on repeatedly communicating very directly to your target market with a very definite end in mind. It gets the attention of your prospective clients and they ultimately take action.

    The Focused Marketing Paradigm has Five Pillars

    Understand and implement these five pillars and I promise you’ll see a shift in your marketing results.

    Pillar One: Focused Goals

    A Random goal is saying something like, “I’d like to attract a few more clients to my business.” Not very compelling is it?

    A Focused goal is much more specific. “My goal is to land 3 new clients in the high-tech plastics business in the Houston area with an average project size of $30,000 each by the end of the year.”

    The more detail, depth, and specificity about the goal, the better. You’ve really thought through what you want to achieve and also have confidence that you could deliver if you did reach your goal. It’s so real to you that you can taste it.

    What is the Focused Goal for your marketing?

    Pillar Two: Focused Program or Service

    Random programs or services are generalized consulting, coaching or training programs. “I offer management consulting and training to corporations.” Kind of vague, right? But this is what I hear all the time.

    A Focused Program or Service is more tangible. “I offer the high-tech plastics industry Management Acceleration Programs for emerging leaders in the industry.”

    In my business, I’ve always offered programs: The Marketing Mastery Program, the Marketing Action Group, and the More Clients Club. And each program has very specific parameters, deliverables, and objectives. It sure makes intangible services easier to market and sell.

    What is the Focused Program or Service you’re offering?

    Pillar Three: Focused Target Market

    In the above example, the target was the “high-tech plastics industry.” But it’s more common to hear things like, “I work with large companies who want to increase productivity.” This is too general and it makes it hard for clients to know if you understand them and can help them.

    A Focused target market is where you are absolutely clear what kinds of people or companies can most benefit from your expertise. And then you articulate that clearly.

    I worked with a financial planning company last year that targeted middle class families in the Buffalo New York area. Guess who they attracted to their practice? When people read about who they worked with on their website, they said, “That’s Us!” and called them.

    Who exactly is your Focused Target Market?

    Pillar Four: Focused Message and Value Proposition

    A Random message or value proposition tends to be too general and can be hard to pin down. It avoids making a promise that is meaningful to the prospective client.

    Messages such as, “We offer the best service in the industry,” or “Smart insights into great management,” are meaningless to your prospective clients. The value is not immediately obvious.

    A Focused message or value proposition zeros in on exactly what your clients get and what it means to them. I admit that this can be the marketing pillar that is hardest to pin down. Ultimately you have to test a number of different things.

    For the re-launch of the More Clients Club, my current value proposition is: “Everything Self-Employed Professionals Need in One Place to Attract More Clients.” And now, of course, I’m bending over backward to deliver on that promise.

    And a marketing message or value proposition is much more than a sound bite. Your message must permeate every aspect of your marketing, from your website to the emails you send out. Your prospects need to be constantly reminded of the value you offer.

    What is your Focused Message or Value Proposition?

    Pillar Five: Focused Marketing Strategy

    A Random marketing strategy is much like the collection of marketing activities I outlined at the top of the article. You’re just all over the place, throwing something at the wall, hoping it will stick, with no organized system or plan.

    A Focused marketing strategy is more like a putting on a theatrical production. You have the script, the actors, rehearsals, and opening night, all executed on a strict timeline.

    Two examples:

    For my Marketing Mastery Program, I held a series of introductory teleconferences, invited those interested to apply for the program, interviewed each applicant, and then converted 50% into participants. Over a 6-week period, I filled my business for a full year – four years in a row.

    A career coach in one of my programs recently filled her practice in three months with a focused campaign of personalized emails designed to get appointments with her ideal clients. Then she converted a large percentage into paying clients.

    That’s the power of a focused marketing strategy.

    You need to identify the right marketing strategy for your business, but even more important is the way you organize and implement the strategy.

    Developing a focused strategy is the most complex and challenging of the Five Pillars. You can’t just put together something haphazardly and hope you get the equivalent of a professional Shakespearian production.

    What is your Focused Marketing Strategy?

    If you work to build a focused plan with these five solid pillars, your marketing will work better and faster, attracting more of your ideal clients, usually at a higher rate.

    I recommend you work on one pillar at a time. Write them out and fine-tune them until you feel confident and excited about them. Yes, you will need to do some research and study to make sure your plan is viable. But this is certainly better than spinning your wheels with a random strategy that is going nowhere.

    Cheers, Robert

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    Source by Robert Middleton

    Views: 0

  • 10 Proven Ways to Make Money With Your Own Blog

    10 Proven Ways to Make Money With Your Own Blog

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    A number of people own blogs but they do not know how to make money out of them. This is mainly because they do not realize how to create attention and attraction for prospective clients to fund their blogs. A well planned and managed blog can actually offer you freedom and control over your financial future. With an effective follow-up of promises of certain blogs and following ‘how-to’ manuals, you can actually smile all the way to the bank. On that note, in the following discussion, we are going to look at 10 proven ways to make money with your own blog.

    1. Google AdSense

    Google AdSense is a very significant tool that was designed with blog and website publishers in mind. Google AdSense works with Cost Per Click (CPC) and Earning Per Click (EPC). Blog publishers will basically get paid for clicks on Ads that appear on their sites. Anyone who has created, and maintains his blogs, can essentially take advantage of this fantastic opportunity. If you really know how to use the tool to your advantage, you can generate a great deal of revenue.

    2. Amazon Associates

    Amazon associates is majorly an affiliate system of a program primarily involving an agreement between the advertiser (you) and the retailer (Amazon). The advertiser markets the involved and he is paid by the retailer based on an agreement. More importantly, the amazon associate will get some commission when an interested buyer clicks on a given link online and makes a purchase. If you can manage to market as many products links as possible in your blog and sell some Amazon products then it’s possible that you can indeed make good money on your blog.

    3. eBooks

    eBooks are basically books that are in a soft copy format and can be downloaded on an internet connection. There are a number of ways through which eBooks can be created. You can employ writers, write them yourself or even use a public domain content. There are always numerous ready buyers to buy your eBooks, regardless of your area of concentration. With your blog, you can actually be selling your eBooks and get money or you can opt to sell the eBooks for other writers and they will pay at a commission.

    4. Sponsored Content

    Sponsored content is generally a native advertising method through which brand-sponsored videos and articles appear on social media platforms and sites of influence and also publishers. When you have sponsored content, there are usually a number of things you need to keep in mind as you market it. Firstly, do a perfect timing for your content, tie the content with your targets audience, use high-quality content such images to add value to the content and keep the tone relatable and authentic. You can always find brand-sponsored articles from big brands and advertise it on your blog and through that, you can indeed raise a significant amount of money.

    5. Contextual Ads

    This is essentially a form of targeted advertising that features adverts that appear on websites, such as the content displayed on mobile devices’ browsers. In a nutshell, in contextual ads, the system displays ads that are closely related to the content of your site depending on the keyword targeting. With contextual ads, you are normally paid per number of clicks. If you can get a significant number of contextual ads displaying on your blog then you can actually earn relatively good money depending on the number of clicks.

    6. Banner Ads

    This is an advertisement that appears on a webpage in the form of a column, bar or box. The major function of a banner ad is to promote a brand or, even more importantly get visitors from the host site to advertise on its advertiser’s website. The major function of a banner is to add traffic to your site and through that, you can seal your marketing deal. The more the traffic to your blog, the better. High traffic means high income.

    7. Online Courses

    When talking about an online course it’s essentially a method of selling what you know. It can be your skill, or any form of art, such as teaching people how to play guitar, how to bake bread or how to use a specific software. With your blog, you can sell your online course very easily. The course can be learned by many people across the globe increasing traffic to your website. Through this, you are able to make a lot of money on your blog.

    8. Promote Paid Webinar or Live Event

    Promotion of paid webinar basically refers to promoting a web conference, online meeting or a presentation that is held online. Live events are always advantageous to both the attendees and presenters. One consideration when it comes to promoting live events is the target audience. Through the promotion of webinar paid events, you generate traffic to your blog hence ending up being paid by your advertiser.

    9. Get Paid to Write Reviews

    A number of brands hire people to write reviews about them and their products. In addition to that, you always have to be honest in proving both the positive and negative reviews. Importantly, through other freelancing platforms, you can also get jobs of writing reviews for different brands. This can actually earn you good money if you are consistent in your work. All you need is to equip yourself with the proper tips.

    10. Consulting Service

    Consulting services basically refer to professional practices that offer expert advice within a particular field. There are many areas where you can specialize and offer advice in as much as your blog is concerned. Making money through consultancy services starts by first inventing your experience and skills. With your skill and experience, you can always earn money per project basis. Use your blog to advertise you’re services and you will earn good money through consultancy.

    Conclusion

    With the above-discussed ways, it’s undoubtedly obvious to see ways that will earn good money from your blog. All you need is to manage, maintain and, take advantage of various opportunities to generate money from your blog.

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    Source by Bob Tom

    Views: 0

  • Cure Your Acne By Adopting a Vegan Diet

    Cure Your Acne By Adopting a Vegan Diet

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    If you are reading this article you are getting closer to finding the causes of your acne. I am glad that you might want to try to cure your acne by adopting a vegan diet.

    I tell you that simply going vegan might not be the entire answer you are looking for. The reason that I tell you this is because the term "Vegan" is a very general term that simply means that the food is free from animal products.

    Adopting a vegan diet that only consist of non toxic, non allergenic, and good for your specific genetics will definitely help to cure your acne. The thing is, is that there are many acne causing foods and ingredients that are vegan.

    To give you an example of things that are considered vegan, but that will cause your acne to get even worse will include, Table salt. hydrogenated oil. food additives, food colorings, and anything that your body is allergic to.

    Also one of the foods that makes me break out with acne is any kind of wheat product. Wheat gluten is known to cause many health problems. Wheat gluten is kind of like glue that holds things together in many vegan products in the store.

    Many vegan foods that resemble meat actually contain lots of wheat gluten. Also a very popular food chain that brags about being vegan and vegetarian and the name has something to do with veggies and being grilled or something (I am being vague about using their exact name as I don't want to directly bash them), they use a lot of gluten.

    So while myself and others have in the past adopted a vegan diet to try and cure acne have had success on a vegan diet. It was however a very specific vegan diet.

    White sugar is vegan, also wheat gluten. MSG and its many names (you might want to research all of the names of MSG) is also vegan but is not good for you at all. So people throw the Vegan word around thinking that it is a magical characteristic of a diet that healthy.

    This is where many vegans that are unhealthy go wrong. They are eating tons of vegan foods that are clogging them and making them sick. Bread can be very constipating and it contains wheat. Most people have a food allergy to wheat even if they don't make the connection between the bread they eat and their symptoms.

    I am almost positive that if you are reading this right now you are probably very frustrated with all the conflicting information on the web. The big food corporations pay "ghost writers" to write nonsense to promote the foods they are selling even if they know what they are selling might not be good for you.

    To avoid becoming brainwashed by the media, and to avoid what they are selling, why don't you make yourself a challenge. I challenge you to prepare almost all of the food and know what each and every ingredient that goes into your body is and what it is made of.

    I challenge you to write down every last thing that goes into your body. It isn't as hard as it seems if you try to eat whole foods. Eat tons of Romaine lettuce, carrots, almonds and other raw nuts (no peanuts) extra virgin olive oil. sea ​​salt, raw hone, olives, and other fruits and vegetables for a few weeks.

    This means no fast food. You see French fries are vegan. In my opinion looking at the acne and food connection is that they are very unhealthy and probably cause me to break out in acne. The reason is that french fries are deep fried in oil and the oil is damaged by heat. Also the oil is probably made from GMO ingredients. This topic is too broad to explain why it is not good for you.

    In short your body might perceive the oil as an allergen. Also the fries are also probably covered with table salt. Table salt is not good for acne.

    Also there is a very popular fast food chain (which is probably the most well known for giving away free toys in the meals of the kids and brainwashes the youth and makes them sick at such a young age that they never know health and what it feels like their entire life) that clearly admits that their french fries contain things that can cause cancer. I am not kidding you. We need to read the warning on the fries.

    Anyway, I don't want to get sidetracked, To help you to cure your acne and to be truthful, I want to let you know that adopting a vegan diet to cure acne is a good idea to try. It's just that you need to be very selective in designing your vegan diet.

    Simply being labeled "Vegan" does not make it healthy.

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    Source by Teddy Grandy

    Views: 0

  • Discover How to Write Articles and Make Money Online Without a Website

    Discover How to Write Articles and Make Money Online Without a Website

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    Welcome to the world of stress free profits using the famous but very little understood and less used secret of article writing.

    Content writing is one of the cool ways to make money online without a website if you know the secrets. There are many ways you can make money online with this writing business. However, for you to make money online from the business, you must first understand that content writing is a business on its own and a lot of people make money online from it everyday.

    It is one of the freelance jobs available on the Internet where you can make money online as there is hungry market for the business. The internet is all about offering information to people. The hundreds of millions of websites and blogs you see all over have written content in form of articles, reviews, sales copies and profiles

    The objective of most websites and blog owners is to make money from their sites by selling products, services and pay for click programs. The good news for you as a good writer is that all the above mentioned money making means lies on article writing.

    Therefore, going by the number of articles involved, it is quite obvious that websites and blog owners cannot write these articles all alone due to lack of time. In fact, they never dare writing the articles themselves otherwise they may not have time to attend to other important issues. All they do is to outsource article writing job to freelance writers who do the writing for them for a fee. This is why writing has become a means of generating unending income online.

    Fortunately, you don’t even need to invest a dime in the business for you to make money online without a website. All you need to do is to spend few hours a day to help webmasters and blog owners write the articles they need to promote their sites.

    The volume of job to do is limitless and ongoing. This implies that there is always market for you if you are hardworking and dedicated. For instance, a client alone can keep you busy for several months. Depending on how fast you are in article writing, you can earn $2,500 monthly.

    The Approach

    1. You can be hired by people to write articles for them

    2. You can create free blog and add contents to the blog from time to time

    3. You can write articles for submission to various article directories for money.

    These are some of the ways you can make money as far as content writing business is concerned.

    However, you must be ready to follow the rules of the game and make a move to make money in this business. Consequently, do not just fold your arms, dream and relax but try to actualize your dream by working hard. Be fond of discovering opportunities in problems and do not be one of those who see problems in opportunities.

    You will be at the same spot you are for years if you fail to make a move. Hello! Wake up from your slumber now and start writing articles to make money online fast!

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    Source by Oluseyi Sogaolu

    Views: 0