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The Five Pillars of Marketing Success

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Does the following give a pretty good picture of your current marketing activity?

You have a website but you’re not really satisfied with it. You go to networking events once in awhile. If someone asks you to give a talk, you’re happy to do it. You post on Facebook and/or LinkedIn semi-regularly. When you find the time, you send an article to those on your relatively small email list. You occasionally set up meetings with colleagues to explore opportunities.

Now there’s nothing wrong with any of those marketing activities. And usually, they will result in landing some new clients.

But this is not the approach that works to get a steady, predictable stream of new clients.

Please don’t tune me out here, thinking, “Well, I really can’t do more than this. I’m already stretched thin. If you give me too much to do I’ll get overwhelmed.”

I agree. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”

Random marketing is just that; it’s all over the place. You do a little bit here and a little bit there on an inconsistent basis. You are trying to keep your face, name, and message in front of your prospective clients but the results are unpredictable.

The Random marketing paradigm is not very effective because it doesn’t gain a lot of momentum. You don’t do enough of one marketing activity to grab the attention of your prospective clients and move them to take action.

The Focused Marketing Paradigm is very different. It’s based on repeatedly communicating very directly to your target market with a very definite end in mind. It gets the attention of your prospective clients and they ultimately take action.

The Focused Marketing Paradigm has Five Pillars

Understand and implement these five pillars and I promise you’ll see a shift in your marketing results.

Pillar One: Focused Goals

A Random goal is saying something like, “I’d like to attract a few more clients to my business.” Not very compelling is it?

A Focused goal is much more specific. “My goal is to land 3 new clients in the high-tech plastics business in the Houston area with an average project size of $30,000 each by the end of the year.”

The more detail, depth, and specificity about the goal, the better. You’ve really thought through what you want to achieve and also have confidence that you could deliver if you did reach your goal. It’s so real to you that you can taste it.

What is the Focused Goal for your marketing?

Pillar Two: Focused Program or Service

Random programs or services are generalized consulting, coaching or training programs. “I offer management consulting and training to corporations.” Kind of vague, right? But this is what I hear all the time.

A Focused Program or Service is more tangible. “I offer the high-tech plastics industry Management Acceleration Programs for emerging leaders in the industry.”

In my business, I’ve always offered programs: The Marketing Mastery Program, the Marketing Action Group, and the More Clients Club. And each program has very specific parameters, deliverables, and objectives. It sure makes intangible services easier to market and sell.

What is the Focused Program or Service you’re offering?

Pillar Three: Focused Target Market

In the above example, the target was the “high-tech plastics industry.” But it’s more common to hear things like, “I work with large companies who want to increase productivity.” This is too general and it makes it hard for clients to know if you understand them and can help them.

A Focused target market is where you are absolutely clear what kinds of people or companies can most benefit from your expertise. And then you articulate that clearly.

I worked with a financial planning company last year that targeted middle class families in the Buffalo New York area. Guess who they attracted to their practice? When people read about who they worked with on their website, they said, “That’s Us!” and called them.

Who exactly is your Focused Target Market?

Pillar Four: Focused Message and Value Proposition

A Random message or value proposition tends to be too general and can be hard to pin down. It avoids making a promise that is meaningful to the prospective client.

Messages such as, “We offer the best service in the industry,” or “Smart insights into great management,” are meaningless to your prospective clients. The value is not immediately obvious.

A Focused message or value proposition zeros in on exactly what your clients get and what it means to them. I admit that this can be the marketing pillar that is hardest to pin down. Ultimately you have to test a number of different things.

For the re-launch of the More Clients Club, my current value proposition is: “Everything Self-Employed Professionals Need in One Place to Attract More Clients.” And now, of course, I’m bending over backward to deliver on that promise.

And a marketing message or value proposition is much more than a sound bite. Your message must permeate every aspect of your marketing, from your website to the emails you send out. Your prospects need to be constantly reminded of the value you offer.

What is your Focused Message or Value Proposition?

Pillar Five: Focused Marketing Strategy

A Random marketing strategy is much like the collection of marketing activities I outlined at the top of the article. You’re just all over the place, throwing something at the wall, hoping it will stick, with no organized system or plan.

A Focused marketing strategy is more like a putting on a theatrical production. You have the script, the actors, rehearsals, and opening night, all executed on a strict timeline.

Two examples:

For my Marketing Mastery Program, I held a series of introductory teleconferences, invited those interested to apply for the program, interviewed each applicant, and then converted 50% into participants. Over a 6-week period, I filled my business for a full year – four years in a row.

A career coach in one of my programs recently filled her practice in three months with a focused campaign of personalized emails designed to get appointments with her ideal clients. Then she converted a large percentage into paying clients.

That’s the power of a focused marketing strategy.

You need to identify the right marketing strategy for your business, but even more important is the way you organize and implement the strategy.

Developing a focused strategy is the most complex and challenging of the Five Pillars. You can’t just put together something haphazardly and hope you get the equivalent of a professional Shakespearian production.

What is your Focused Marketing Strategy?

If you work to build a focused plan with these five solid pillars, your marketing will work better and faster, attracting more of your ideal clients, usually at a higher rate.

I recommend you work on one pillar at a time. Write them out and fine-tune them until you feel confident and excited about them. Yes, you will need to do some research and study to make sure your plan is viable. But this is certainly better than spinning your wheels with a random strategy that is going nowhere.

Cheers, Robert

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Source by Robert Middleton

Views: 0

November 9, 2022
A Critical Review of IsXpera Multi-Level Marketing Business

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IsXperia is an MLM enterprise that is making a little bit of noise out there. I know you are reading this because you're considering signing up with them or your are already part of IsXperia Network marketing venture and you are searching for a way to build your enterprise very quick. You have come to right page. You will find few measuring standards that we use to evaluate any Network marketing corporations out there. We will examine their leadership, the product and services that they offer and finally the best way to make with this Network marketing business opportunity.

IsXperia Leadership Examination:

You must examine the leadership of any MLM Network marketing corporation prior to deciding to decide to join them. Ok, i'll just say that I do not know the founders of IsXperia personally. But from what I an gather about them, they are people of integrity. The founders, Christopher Bratta, Gina Bratta surround themselves with well known leaders in the MLM Multilevel marketing Industry. The leadership of this company should not be a reason not to join.

IsXperia Product Review: Pro

This company markets varieties of products out there. The products that they are advertising includes Boykin (skin products), Vital Xpression (Energy supplements), Body Xpression (For treating cellulite) and XpressSunTravel (become a travel agent), and finally id180. With id180, this enterprise will build your site for you and they're going to help you host it. They have a lot more multiple products coming out. One positive aspect of this company is that the products and services are somewhat sellable and diverse.

IsXperia Product Examination: Con

Not having a doubt, diversity is a fantastic thing. On the other hand, too much diversity (Business speaking) can certainly be a negative thing for almost any venture. As you have likely observed from this enterprise, they market skin products, traveling packages and they are also doing web hosting. This has the potential of confusing any new prospects out there and you losing focus.

Another negative that I see with IsXperia is that their products are overpriced in my opinion. You might go to their website and check the prices. I mean it will cost you almost $ 1000 web hosting setup services and $ 50 recurring bill every month. The traveling package will charge you $ 399 plus recurring $ 39.95.

IsXperia Analysis: Success Secrets

Make no mistake about it, you might absolutely money with IsXperia only in the event you know how to do the following things

1. You have to discover ways to market. What do you think you're marketing? You are marketing You. Folks will do business with folks. You must be a man or woman of value. Pitching your IsXperia business to family, friends and strangers at the mall won't work. Trust me on that. As matter of fact, your loved ones and friends will be your largest critic. Invest in yourself. Read motivational books and play the audio book as well. Have value. Always learn new things. Be a leader. Folks will follow you whenever you are a leader.

2. Learn to create leads. This really is folks venture at the end of the day. You need to be chatting to at least 30 individuals everyday and connecting with them. In the event you choose to buy these leads, you'll go out of cash. Create your own MLM leads with an internet self branded MLM lead generation system. Your business will grow very quick in the event you learn to do this.

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Source by Wole Lawrence

Views: 1

July 30, 2022
Advantages and Disadvantages of Multi Level Marketing

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Multi Level Marketing has been a popular way to make money for years. People get involved in MLM as it brings amazing income potential. However becoming successful in MLM isn’t easy and requires some effort and finding right people to work with as it’s pretty much about building relationships.

MLM is any business where payouts are made at two or more levels deep. The concept of MLM is quite traditional and it’s about building your downline in genealogy form where usually you benefit from all levels and branches of your genealogy tree.

MLM is attractive, however it requires from marketer to take different approach than in any other form of marketing and selling.

The reason is that unlike in traditional marketing where it comes to sell products, the main point of MLM marketing is rather selling hope and encouragement to become successful marketer to other people.

That’s why Multi Level Marketing is considered relationships business, not sales business. What it means is that in order to become successful, you need to find the right people who will join your downline and duplicate the steps you have taken to make money. While in many MLM companies you are limited to benefit from referring new members and building your genealogy tree, the other ones also involve product sales as an additional option to make money from your team building efforts.

When the sales are involved usually your job will be to recruit distributors who recruit more and more distributors infinite levels deep. The sales generated by all of them count toward your commission. So the rule is simple the larger the network of distributors built the more sales can be generated and more commissions can be earned.

The final question is: Is MLM marketing good business model for everyone?

Well it depends on the level of one’s experience and motivation.

The advantage of MLM is that it’s very effective and profitable form of marketing where success is result of consistent work and effort put by more than one person.

Where many people put their efforts and take action together to build their MLM business the income potential increases amazingly and can grow to the really high level over the years or even months.

Another benefit is that when you manage to build a team of motivated and good marketers you may get to the point where they will be doing all the job for you so that you’ll be able to benefit from your teamwork at minimum effort on your part.

However to get desired results in MLM marketing it takes some time, effort, proper knowledge and skills.

Building relationships and profitable team is a long process and requires a lot of patience, time and money investment.

The main problem here is to get the right marketers into your genealogy. The skepticism is lurking around nowadays and many people don’t believe in success on the Internet.

The job that has to be done is to show them that it is possible, encourage them to join your business and finally make them take action and duplicate the required steps.

That’s why mastering great communication skills is essential. Another thing that might be difficult is mentoring people.

When you finally manage to build your organization, you need to become a mentor who has the knowledge that will help your team members become successful as well. That’s why learning everything about the MLM business you are in is important as you will need to pass this knowledge forward to your organization members.

MLM business is really effective marketing model and may become your source of steady and solid income as long as you take it seriously and do consistently what is necessary to build your team.

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Source by Daniel Gebura

Views: 1

July 30, 2022
Why Improving the Look of Your Leveraged Sales Products Matters

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A New Year has come upon us and it's time to relook at some of the leveraged sales products. If it's been at least six months since you've reexamined your products, now is the time to take a fresh look. Are you achieving your sales goals with them? Did they drop off in the last few months? If you feel like something in your product line can be improved, it's time to relook at everything and make improvements. In some cases, the rework is easy and done within in minutes. While others take more time, and may need a specialist to help. Don't give up, there are ways to improve your sales, you just need to look at the data and try something new.

The "Why" in improvement for leveraged sales.

Better looking leveraged sales products could mean a dynamic improvement in sales. It's always preached in book writing groups, that your eBook cover should be improved. If you're selling eBook's, maybe it's time to see if you can get a new cover that may help with your sales. Some folks never change their covers and let them set on the shelves for a long time. While its costly to change them, the sales and shares are worth the investment. The new cover can add a whole new life to the material. It shows your visitors that your serious about helping them by displaying an improved cover.

Maybe you need to look at the material in your leveraged sales and improve the copy. The material can be outdated, especially if your eBook's or guides have been in your online store for a year or longer. Other content may need just simple formatting changes and background changes. These cosmetic changes can enhance the beauty of your work and bring about new sales, increased trust and authority. However, a bad design is really difficult to overcome, be careful and do some research before granting final approval.

How the New Look of Your Leveraged Sales will play a major role in your marketing?

Reworking your leveraged sales is important, especially if you're a newbie in the business. People do judge a book by its cover and the first impression is always the lasting one. If your work comes across as lame, or unprofessional. Most people will never ever give you a second chance. So, by applying some effort to your project, you can create an impression that is favorable. Your first effort may be good, but you always want to try to improve upon your craft. In this regard, your prospects will develop a stronger relationship with you. Your leveraged sales will play a master role as you look to connect and build sales on your social media channels.

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Source by David L. Feinstein

Views: 1

July 30, 2022
What To Look For When Choosing A Bitcoin Trading Bot

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Cryptocurrency market has become very popular and every trader is looking to make it big with bitcoin trading. It is however a very volatile market that can be hard to keep up with, especially considering that this is a market that never sleeps unlike the stock market. To make things easier for traders, trading bots have been developed. A trading bot can be defined as software program which is designed to interact with financial exchanges directly so relevant information is obtained and interpreted so orders can be bought and sold on the traders' behalf.

In essence, the bots make decision through market price movement monitoring and use of pre-programed rules so that losses can be stopped. The bot analyzes market actions like price, volume and orders according to your preferences and tastes as a trader and makes the decision. If you are into bitcoin trading, then you may want to choose the best bitcoin trading bot to ease out the process for you. But with so many bots now available, how do you know which one is best?

Customization and ease of use

The interface of a good trading bot should be easy to use by any kind of trader including those who know nothing about coding. All information necessary should be easy to find and the gains clearly shown together with all aspects of the trading that matter including buy orders and current sell. All you should be required to do is enter your pairs and numbers and then start your trading with a click of a button. Apart from being straightforward even for first time users, a customizable trading bot is even better. With this function, you will be in a position to change how the skin looks so you can have a program that you are happy to use every time.

Operating system compatibility

Not all bots are designed the same and not all traders will use the same operating systems. For this reason, you want to get a platform that functions on all the operating systems. With this kind of bot on your side, you can access your trades from Linux, Mac or Windows depending on the device you are using. With your orders and settings on a USB, you will only need to plug into any computer to continue trading with the operating system notwithstanding. A standalone bot that requires no installation and is compatible with all systems will prove very convenient in the end.

Support for pairs, coins and exchange

Apart from bitcoin, you could be a trader interested in other pairs, exchanges and coins. It can therefore be more helpful to find a trader bot that can accommodate different coins offered by major exchanges. A full stacked crypto bot will work great for a spontaneous kind of trader.

Other bot features that could prove to be helpful are notifications and reporting, real time and historical back testing among others. Find out what the trader bot can do and select accordingly.

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Source by Shalini Madhav

Views: 1

July 30, 2022
Different Types of Drug Rehab

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Drug rehab is a broad topic as there are many forms of drug rehab. Which type would suit a person with an addition would depend on the level of dependence, the type of drug addicted to, and their social situation. Some of the drug rehab centers offer medicine that will help to relieve the withdrawal symptoms, methods to address the underlying reason of additions, and intensive counseling. Many drug rehab centers offer out-patient and in-patient treatment.

Generally, every form of rehab starts in a medical locale. This is so professional health care staff can monitor the patient during chemical detoxification. This is when the drug leaves their system chemically and the patient no longer is dependent physically on the drug. Under the health care professional supervision, the patient's side-effects can be eased with medication, sleep, and proper nutrition. This is an interventionary stage and it is seldom enough to allow them to recover completely from their drug addiction because there is no psychological component.

In-patient treatment

This kind of rehab provides supervision on a full time basis in an environment that is tightly controlled. The patient can live in a community outreach center, psychiatric cent, or a facility that is connected with a hospital. The drug rehab center provides support with housing and meal plans. This form of drug rehab will usually involve an interventionary program. This can be as few as thirty days along with the belief that the patient will continue treatment as an out-patient.

Out-patient treatment

This type of rehab relies on addicts voluntarily attending treatment as an out-patient. This means that the patients will work and live independently, attend meeting, classes, or counseling sessions that are designed to give them new coping mechanisms to manage stress so they do not return to drugs. It includes a 12-step program like what is used with Alcoholics Anonymous and has a strong spiritual center. This form of drug rehab can be casual or during group therapy with a counselor trained in drug addictions in a out-patient setting.

Underlying causes

Some drug rehab centers try to address the underlying causes of repeated relapse and addition.

• Estrangement from friends and family
• Not having a support system
• Little to no employment skills
• Living in an area that is united entirely by those that use drugs
• Mental illness

Holistic approach to drug rehab

With this approach there are community centers and half-way houses where they can receive practical advice, acquire job skills, and sufficient time to remove themselves completely from old acquaintances that are still into drugs. Many times, they will allow them to stay six to twelve months. When they leave they are confident they can manage on their own without going back to drugs.

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Source by Lora Davis

Views: 1

July 29, 2022
10 Proven Ways to Make Money With Your Own Blog

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A number of people own blogs but they do not know how to make money out of them. This is mainly because they do not realize how to create attention and attraction for prospective clients to fund their blogs. A well planned and managed blog can actually offer you freedom and control over your financial future. With an effective follow-up of promises of certain blogs and following ‘how-to’ manuals, you can actually smile all the way to the bank. On that note, in the following discussion, we are going to look at 10 proven ways to make money with your own blog.

1. Google AdSense

Google AdSense is a very significant tool that was designed with blog and website publishers in mind. Google AdSense works with Cost Per Click (CPC) and Earning Per Click (EPC). Blog publishers will basically get paid for clicks on Ads that appear on their sites. Anyone who has created, and maintains his blogs, can essentially take advantage of this fantastic opportunity. If you really know how to use the tool to your advantage, you can generate a great deal of revenue.

2. Amazon Associates

Amazon associates is majorly an affiliate system of a program primarily involving an agreement between the advertiser (you) and the retailer (Amazon). The advertiser markets the involved and he is paid by the retailer based on an agreement. More importantly, the amazon associate will get some commission when an interested buyer clicks on a given link online and makes a purchase. If you can manage to market as many products links as possible in your blog and sell some Amazon products then it’s possible that you can indeed make good money on your blog.

3. eBooks

eBooks are basically books that are in a soft copy format and can be downloaded on an internet connection. There are a number of ways through which eBooks can be created. You can employ writers, write them yourself or even use a public domain content. There are always numerous ready buyers to buy your eBooks, regardless of your area of concentration. With your blog, you can actually be selling your eBooks and get money or you can opt to sell the eBooks for other writers and they will pay at a commission.

4. Sponsored Content

Sponsored content is generally a native advertising method through which brand-sponsored videos and articles appear on social media platforms and sites of influence and also publishers. When you have sponsored content, there are usually a number of things you need to keep in mind as you market it. Firstly, do a perfect timing for your content, tie the content with your targets audience, use high-quality content such images to add value to the content and keep the tone relatable and authentic. You can always find brand-sponsored articles from big brands and advertise it on your blog and through that, you can indeed raise a significant amount of money.

5. Contextual Ads

This is essentially a form of targeted advertising that features adverts that appear on websites, such as the content displayed on mobile devices’ browsers. In a nutshell, in contextual ads, the system displays ads that are closely related to the content of your site depending on the keyword targeting. With contextual ads, you are normally paid per number of clicks. If you can get a significant number of contextual ads displaying on your blog then you can actually earn relatively good money depending on the number of clicks.

6. Banner Ads

This is an advertisement that appears on a webpage in the form of a column, bar or box. The major function of a banner ad is to promote a brand or, even more importantly get visitors from the host site to advertise on its advertiser’s website. The major function of a banner is to add traffic to your site and through that, you can seal your marketing deal. The more the traffic to your blog, the better. High traffic means high income.

7. Online Courses

When talking about an online course it’s essentially a method of selling what you know. It can be your skill, or any form of art, such as teaching people how to play guitar, how to bake bread or how to use a specific software. With your blog, you can sell your online course very easily. The course can be learned by many people across the globe increasing traffic to your website. Through this, you are able to make a lot of money on your blog.

8. Promote Paid Webinar or Live Event

Promotion of paid webinar basically refers to promoting a web conference, online meeting or a presentation that is held online. Live events are always advantageous to both the attendees and presenters. One consideration when it comes to promoting live events is the target audience. Through the promotion of webinar paid events, you generate traffic to your blog hence ending up being paid by your advertiser.

9. Get Paid to Write Reviews

A number of brands hire people to write reviews about them and their products. In addition to that, you always have to be honest in proving both the positive and negative reviews. Importantly, through other freelancing platforms, you can also get jobs of writing reviews for different brands. This can actually earn you good money if you are consistent in your work. All you need is to equip yourself with the proper tips.

10. Consulting Service

Consulting services basically refer to professional practices that offer expert advice within a particular field. There are many areas where you can specialize and offer advice in as much as your blog is concerned. Making money through consultancy services starts by first inventing your experience and skills. With your skill and experience, you can always earn money per project basis. Use your blog to advertise you’re services and you will earn good money through consultancy.

Conclusion

With the above-discussed ways, it’s undoubtedly obvious to see ways that will earn good money from your blog. All you need is to manage, maintain and, take advantage of various opportunities to generate money from your blog.

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Source by Bob Tom

Views: 0

July 29, 2022
Successful Entrepreneurship – Cracking the Code

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We've heard stories of penniless immigrants who came to Canada with nothing but a dream, but within a single generation accumulate a lot of wealth. How do they do it?

This is a mystery to the typical person who graduates with a post-secondary education and goes on to work in the labor force as an employee (ie, most people!). This is because our educational system specifically trains its students to become employees rather than entrepreneurs.

So when we hear about these rags to riches stories, we ask ourselves – "how did they do it?" As someone who grew up in an entrepreneurial household, here is my take on Cracking the Code to Successful Entrepreneurship:

1. In most cases, one will never become truly financially independent working as an employee. Whether you are an entry-level bookkeeper or the CEO of a large organization, you can be unexpectedly fired at a whim by whoever you report to. You are therefore susceptible to financial catastrophe.

2. Therefore, the only way to achieve financial independence is to build and maintain a successful business.

3. There is a "magic formula" that will allow to evaluate a businesses' odds of success:

[( Sale price of product – Variable cost of product) x Units sold] – Fixed Overhead Costs = Profit

This formula will be very familiar to accountants – it's called the Contribution Margin Ratio.

Let's demonstrate this formula using a Bubble Tea business. Wonder why there are so many Bubble Tea shops in Toronto? Because they make a heck of a lot of money with little risk:

Price per bubble tea drink – $ 4.00

Cost to make per drink (water, powder, sugar) – $ 0.50

Drink sales per month assuming 100 sold per day – 3,000

Monthly rent for shop – $ 3,000

· Assume no labor costs – in the early years, the owners will work the shop themselves

· [($ 4.00 – $ 0.50) x 3,000] = $ 10,500 in sales

· Profit after paying rent: $ 10,500 – $ 3,000 = $ 7,500

Once you apply this formula to the multinational soft drink companies to analyze their beverage businesses, you can begin to understand why soft-drinks companies have grown from humble beginnings to global companies they are today.

You can also use this formula to evaluate almost any small business you might be thinking of getting into: restaurant, nail salon, hair salon. You should quickly realize that it's best to choose businesses with a high profit margin (ie, high selling price for produce / service and low cost of supplying the product / service) and high customer traffic (ie, units sold, people serviced).

Seeing the Future – Cash Flow Projection

You want to know if you'll be making a profit before going any further. If you skip this step, your chances of failing increase significantly.

Investigate your costs to start up and run your business. The most common are:

· Rent – how much will it cost to rent at the location where you want to set up?

· Wages and payroll tax – will you need employees or can your run the business yourself? How much do you need to pay yourself to meet your personal living costs?

· Advertising costs – what types of advertising will you use – TV, radio, internet – and what is their cost versus their potential return on investment?

· Cost of inventory or raw materials – will these be imported? If yes, you'll need to factor in the impact of exchange rates on your profitability.

· Purchase of equipment – general office equipment like a phone system, computers and IT network, and furniture, as well as specialized equipment for your specific line of business like restaurant equipment (if you're opening up a restaurant).

· Business liability insurance – to protect yourself from liability if someone is inadvertently harmed by your product or service, or if someone is injured on your premises.

· Pricing – how much will you be able to sell your product or service so that's it's competitive with others in your line of business

Once you've figured out your monthly costs (ie, your overhead) and pricing, you're now in the position to determine how many unit sales you need to make to breakeven – remember the Contribution Margin Ratio that we looked at. Use a spreadsheet to build a cash-flow projection model.

Protecting Yourself – Creditor Proofing

If things don't work out for your business you could be financially ruined. Therefore, consider the following techniques to protect your personal assets from your business creditors.

1. Incorporate the business. This will provide you with a level of creditor protection – most of a corporation's obligations are limited to its assets so this structure can provide protection for personal assets. This structure also has income tax benefits, which will not be discussed here.

2. Always pay statutory debt on time, specifically:

· Payroll source deductions;

· Federal and provincial sales tax collected; and

· Employee wages and vacation payable.

Corporate directors can be personally responsible for these debts, notwithstanding that the business is incorporated. In many incorporated small businesses, the shareholder (ie, the business owner) and director are the same person.

3. If you can, avoid giving personal guarantees of your corporation's business obligations (eg, landlord, suppliers) unless it is absolutely necessary.

You will need a financial expert on your team to deal with the issues raised in this article. Therefore, I would strongly advise that you contact a CPA who can help you further.

For all you aspiring entrepreneurs out there, I hope that I've helped take out some of the "mystery" behind successful entrepreneurship. Use this tool wisely and never stop dreaming!

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Source by Victor Fong

Views: 0

July 29, 2022
How To Heal Yourself & Begin To Move On From A Broken Relationship

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Are you newly single? Have you just come out of a relationship or marriage? Failed relationships can be painful and challenging to overcome. While the most common solution is to rebound into another relationship, these relationships rarely survive beyond a few months. And even if they do, they mostly work more like a compromise. The best way out is to take advantage of your new relationship status by learning from the past and recreating your life. A breakup or divorce can be a positive experience if you choose to learn from it.

Learn from a failed relationship and prepare to receive your future partner:

What's the lesson? Every failed relationship provides at least one significant lesson. What was it? Relationships typically fail either due to errors in choosing a partner or errors in behavior. Reflect and see where "you" made a mistake and decide to do something better next time. If you have multiple failed relationships, check to see if there is a pattern you can identify common to all of them. If you can understand your contributions to the failed relationship, you'd be in a better position to attract the right person and make it work!

Let it go. Unless there are children involved, consider ceasing all contact till you get over the hurt. Resist the tendency to "accidentally" run into them at your favorite hangout, send a late-night text message, or stalk them on Facebook. Take anything that reminds you of them, box it up, and put it in the garage. It is possible to be friends with your 'ex-partner / spouse' but it takes two very matured people to make that happen plus some healing time to reach a point where a healthy friendship can be maintained with no heart aches.

Forgive him / her for your own sake. It's an easy word to say, but challenging to do. Remember! There's no closure without forgiveness. Forgiveness is about freeing ourselves from the energy-draining quest for retribution.

Be there for yourself. It can be tempting to compromise on your hygiene, sit in front of the TV in your pajamas, and avoid the gym. However, it's important to continue taking care of yourself. Get a shower, spend time with friends that really care about you, and maintain your normal routine.

Get your life in order. Find a job you like if you don't already have one. Ensure your finances are in order. Get in shape. Feel good about your life and yourself before dating again. You want to have a great life to share with someone else, rather than find someone to fill in all the gaps and solve all the challenges in your life. Fix your life first! You'll be a much more attractive partner, when you do that.

Transform your space. Create a new environment at home. Move the furniture around. Renovate your home. Give yourself a fresh start.

Find a new hobby. There has got to be something you have always wanted to do. Now is the perfect time to do it! Take a photography class or buy a guitar. Join a dance class. Add something new and fun to your life.

Enjoy the freedom. Just enjoy the time, space and freedom of being single. Avoid starting a new relationship immediately. Spend more time with your friends and family.

Decide what you are looking for. Make a list of what you would like in a potential partner. Think about your past relationship experiences and put together a description of what you would like in a new partner. Also reflect on what that kind of person will be looking in their ideal partner. Work on yourself to develop those traits. Begin looking, but avoid straying too far from your list of requirements. Avoid falling into old patterns.

Take one step at a time. When you find a potential match, enjoy it. There's no rush. Take it slow. Neither be desperate for a commitment, nor commit too soon. Let it flow.

Moving on after a failed relationship can be especially challenging. Rely on friends and family to see you through. A breakup or divorce is an ideal time for self-examination and making positive changes in your life. There's no reason to be in a hurry to find a new partner. Move on from the past before jumping into a new relationship.

"Sometimes we must undergo hardships, breakups, and narcissistic wounds, which shatter the flattering image that we had of ourselves, in order to discover two truths: that we are not who we thought we were; and that the loss of a cherished pleasure is not necessarily the loss of true happiness and well-being. " – Jean-Yves LeLoup

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Source by Nidhika Bahl

Views: 0

July 29, 2022
What Is an Aesthetic Doctor?

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Just about everyone knows what Botox and laser hair removal is today, but many do not yet know the term “aesthetic doctor.” This is a bit ironic, since aesthetic doctors are the most likely providers of services such as Botox and laser hair removal. When you see an aesthetic doctor you are seeing a well trained medical professional who specializes in minimally invasive procedures that help patients preserve their youthful appearances. They can also provide services to those with minor skin and medical problems, such as severe acne or burns.

Aesthetic Procedures for the Face

An aesthetic doctor can take care of your face, whether you are in your twenties and concerned about future signs of aging or are already experiencing lines and wrinkles. From simple injection procedures like Botox to more advanced procedures using laser devices, the goal is to keep the face fresh and youthful with well moisturized, beautiful skin.

It is commonly believed that only women go in for these procedures, but they are becoming extremely popular with men as well. Men experience lines, wrinkles and sagging skin just like women, so it only makes sense that they would want to preserve their youthful appearances as well.

Some facial aesthetic procedures may also be used for pigmentation problems, acne, scarring, and other more serious problems on the skin. It is not all about appearances alone.

Aesthetic Procedures for the Body

Procedures performed below the face are typically designed to rejuvenate or contour a problem area. For example, someone may go in for filler rejuvenation on the breasts or buttocks while another goes in for hand rejuvenation. Anything that is bothering you about your body below the neck can probably be treated by a qualified aesthetic doctor.

Aesthetic Procedures for Hair

Hair transplants, hair restoration services, and laser hair removal can all be performed by a trained aesthetic doctor. These services can be for convenience sake, such as going through hair removal services. They can also be offered for those with thinning hair, either caused by natural aging or illness. These services have to be provided through a well trained professional so more damage is not done than good.

Other Services Provided by Aesthetic Doctors

Some aesthetic doctors also offer ongoing programs that combine unique supplements, aesthetic procedures, creams, lotions, and other products developed or promoted by a given doctor. Not all doctors will offer these services, but the best ones will have at least some programs for those with specific needs.

It must be noted that an aesthetic doctor is not the same as someone who gives Botox treatments at a spa or who can be hired for cheap prices to come to your next party. An aesthetic doctor is well trained and will offer a wider variety of services in a safe, medically sound environment. They are more trustworthy than other providers offering very basic services with little experience and training.

If you want to see an aesthetic doctor, it should always start with a basic consultation. The doctor must look at your skin or other areas of your body in question and determine the most appropriate treatment for your specific condition. You may have an idea of what aesthetic procedure you want to have, but your doctor may have another procedure that could work even better.

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Source by Stephanie Zhang

Views: 0

July 29, 2022