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Tag: Winning

  • Writing Copy That Sells

    Every form of writing needs to be written with a different approach in order to create an impact on the reader. Most importantly, it is vital to showcase the benefits associated with your product or service through the write-up. Try to understand what problems the potential customer might be facing and then, with the help of your write-up, let them know how your product or service can help solve those problems. For example, while writing a sales copy you need to consider the key aspects of your product or service, which will not only help you in writing a good copy but also ensure its success in winning the sale…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7637

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  • Win Your Customers Back in Five Easy Steps

    Loyal customers are considered to be the most profitable asset of any business. Many times a business faces a situation of having to deal with dis-satisfied customers who may have been at the receiving end of a bad service or faulty product. There is also a possibility that they had to be part of an unpleasant or undesirable situation which has become embedded in their memory. Re-engaging customers or winning them back requires a strategic plan. It is possible to correct the situation by taking several steps including listening to the customers, offering discounts to ensure future visits from them.

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    http://www.associationofmarketing.org/articles/view.php?article_id=14531

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  • Overcoming Mindset Challenges

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    We all have those days, we drop our heads and get down on ourselves; you might even let out a few expletive words for good measure. Our pickleball play is just not up to our, or the USAPA player rating standard. It’s frustrating. I’ll let you in on a secret I learned long ago from a coach who pushed us to achieve; your state of mind or your mindset, plays an enormous role in your successes and failure.

    Carol Dweck, author of Mindset, identifies 2 types of mind-sets; fixed and growth. The fixed mindset has shaped you from birth, it is what you are and has defined your belief in your potential. An innate conviction fashioned from external influences and internally interpreted. A fixed mindset, sees obstacles when faced with change and challenges and therefore will interpret failure as self-defeating in the lack of abilities. It’s like looking on the other side of the court and thinking that the grass is greener – your opponents seem to have all the right moves and it’s your lack of something that is keeping you from winning.

    On the other hand, the growth mindset is one that is embryonic. Here is where belief in ourselves can help us adapt and grow in the ways we want by developing our talents through hard-work and dedication. Learning to love our development playing pickleball and also developing a resilience to loss is the key.

    Hear Those “Voices”

    Learning to overcome a fixed mindset challenge begins with learning to control your emotions and then you can achieve optimal performance during competition. First, you need to pay attention to those negative voices; you know the one’s – from family members that expressed failure or the one’s from coaches that uttered a lack of talent. There may have even been laughter from classmates or club memberships. A mentor who would snap when you hit a setback. You may have developed a reactive “habit” – automatic response to an emotional stimuli. Pushing those old suppressed buttons will give you a release and an understanding but despite their best intentions, this can also trigger an emotional upheaval, easily sweeping you away. Fortunately there is one way to stop the spiral of uncontrollable emotional reactions – refocusing. Consciously stepping back to draw your focus into your senses and the physical effects they may manifest; elevated heart rate, sweaty palms, nausea, tight or tense muscles, anxiety, and shallow breathing.

    Acknowledge and Accept

    Staying in the present moment, acknowledging that these physical effects are poignant, so you can process the information as if you are a doctor observing a patient. Comprehend your emotional arousal as an imaginary threat, and your intensified state of mental stress or physical excitement is a normal response that can be reduced by controlling your emotions. Slow down. Accept that you can help your brain learn to process new “habits” to effectively stay grounded; stretch and breathe, visualize or focus on energizing cues that epitomize how you want to perform or transfer negative energy to positive energy.

    Choice

    You have a choice; interpret negative challenges or setbacks from a lack of talent fixed mindset or from a positive aptitude growth mindset. When you doubt your talent, change your focus – with time and effort, believe you can learn a particular skill or achieve a goal. If you hit a setback or face criticism, keep learning and persevere.

    When the grass on the “other side” draws my attention, I stop and reframe – finding the courage in myself to think of the “water”, or successes that keeps my grass green. I still find myself under stress, and I still hear the “voice” of my fixed mindset. I have learned to face the criticism; sometimes old responses rear their ugly head and I get angry – hitting the ball without thinking and making unforced errors. Other times I am able to put those voices in their place. I interpret my challenges, and setbacks then regain my emotional control. It’s all very personal.

    Over time, learning to take on the pickleball challenge wholeheartedly, gaining wisdom from setbacks, and acting on the criticisms you face by embracing the growth mindset can make it work for you.

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    Source by Patricia H Kuhnen-Beaver

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  • How to Build a Structured Sales Pipeline

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    Following on from my earlier article “Developing a structured pipeline – The Issues” this article describes how to build the all too elusive, structured sales pipeline.

    So to recap: what should a structured pipeline report aim to achieve?

    Firstly, it should enable you to view each sale in a consistent manner.

    Second, it should clearly identify if a sales opportunity has progressed or stagnated.

    Thirdly, it should contained a factoring index which will more accurately reflect the true value of the pipeline

    Fourthly, it should provide sales and/or company management with a consistent and reliable prediction of business that should be closed in the forthcoming period.

    Fifth, it should be simple and relatively easy to complete (salespeople as a breed are poor at filling in reports).

    Sixth, it should be focused on numbers rather than opinion.

    To build a consistent view of each sales opportunity take the sales cycle in your business and break it down into discrete milestones.

    So for example,

    – Milestone 1 is a lead or an enquiry who has identified desire to purchase your product or service.

    – Milestone 2 to progress the sale you need to demonstrate the product

    – Milestone 3 they have the budget to pay for your product

    – Milestone 4 you have submitted a proposal

    – Milestone 5 you’re on the shortlist

    – Milestone 6 you have a verbal order

    – Milestone 7 you have a written order.

    The next step is to put percentages against these milestones for example,

    1) 5%,

    2) 10%,

    3) 20%,

    4) 25%,

    5) 50%,

    6) 90%,

    7) 100%.

    This approach allows you to build a factored pipeline i.e. the value of the opportunity time the percentage milestone. Don’t get hung up about whether the percentages should be this or that number what we are building is something that will give you a consistent view across all your sales opportunities and not something which reflects the precise chance of winning per opportunity. The progress of the sale can be shown in any way you like; this could be as a table, a graph, or a set of traffic light colours going from red to green as you move along the sales process. Other information you need is simple the prospect name, if it is a new or existing customer, the value of the opportunity and a projected win date.

    By constructing what I have described you’ve gone a long way to getting a grip on your sales performance, you’ve now turned sales reporting into a set of numbers which over time you can analyse. For example you’ll see which sales have stagnated because they wont have moved along the pipeline for a period of time, you’ll be able to identify how overoptimistic you sales force are by comparing the projected win date with the actual win date. Most commonly this is between 3-6 months.

    Now that you have a factored pipeline you can start to build up metrics on the relationship between the size of your pipeline and your monthly sales. It also now enables you to look forward because as your factored pipeline rises and falls to will your sales, thus you can act early as soon as you see your pipeline numbers dip.

    You’re now at last starting to get some sensible numbers to enable you to plan your business and you have moved from a jolly nice chat to a shorter focused and more effective sales meeting. As the Meerkat would say “simples.”

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    Source by Laurence Ainsworth

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  • What’s the Best Way to Make Money at the Dog Track?

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    Success at the dog track is measured by how much money you make. It’s as simple as that. If you walk out with less money than you walked in with, you have a problem. If you walk out with more money than you walked in with, on a regular basis, you’re a winner. Of course, we all have our losing days, but you need more winning days than losing ones.

    So, what’s the best way to make sure that your bankroll grows rather than shrinks? While there are a lot of different ways to handicap greyhounds, I think that there’s only one way for most people to get to where they can make money at the track almost every time they go. You do it by starting small and building up to making bigger bets.

    Your instinct might be to make big, complicated bets – wheeling and keying dogs in trifectas and superfectas. Unless you have very deep pockets, phenomenal luck and fantastic handicapping skills, you’ll lose your shirt. Instead, here’s the best way to win money and keep more of it at the dog track.

    Start with win bets. Find the best dog in a race and bet it to win. Use a good handicapping system and don’t bet too many bets on a program. Betting every race is the quickest way I know to empty your pockets and get discouraged. However, DO handicap every race. Play the ones you’re surest of and just watch the rest and see if your pick wins.

    No one can pick a winner in every race, I don’t care how good they are at picking dogs. On a program with 10 races, the average beginner should bet no more than 3-4 dogs. Do that until you’re hitting enough so that you’re ahead on almost every program. It’s very important to keep good, written records of your picks. No changing your mind after the race because you would have picked a dog. Be honest with yourself and keep track of your wins.

    When you get to where you’re picking enough winners to make a profit on them on a regular basis, increase the amount of your win bets. That’s all there is to making a consistent profit at the track. Once you’ve mastered this, you can go on to quinielas, trifectas and even superfectas. But until you develop your handicapping skills, stick with small win bets on a few races. It’s very hard to do, but worth it in the long run.

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    Source by Eb Netr

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  • TOP TEN Pound 4 Pound Best Boxer Ever

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    Before we start our list, I wanted to take some time to comment on 2 fighters that may have strong support in certain communities for being among the best ever, but truly do not have a place on the list.

    NOT RANKED

    Rocky Marciano – Won 49 Lost 0, 43 KO

    Ask any Italian who the greatest boxer ever was, and you will never hear the names Ali, Louis or Sugar. Nope. You will only hear the name Rocky Marciano, the only heavyweight champion to retire undefeated. To his credit, Rocky Marciano did make a habit of beating up his opponents in the ring. Add the fact that his most notable victory was over his childhood idle, Joe Louis, whom he sent back into retirement. But Joe was well past his prime. He also beat Archie Moore, but he also was already in his early forties. So to the entire nation of Italy and her children I say to you, Rocky Marciano could not beat any of the champions in my Top T.E.N.

    Lennox Lewis – 41 wins, 2 losses, 1 draw, 32 KO

    Lewis will most likely go down as one of the most intelligent, calculated champions ever. But that is not what pound for pound is based on. Lennox was able to capitalize on Tyson’s jail term to reign as champion, then got out before the Klitchko brothers could undo the legacy he has manufactured for himself. He stayed an extra 4 years as an amateur to win a gold metal against younger opponents (Riddick Bowe for the medal bout). He then became champion only because Bowe gave up the title. He backed out of Tyson’s way (accepting a huge multi-million dollar payoff from Don King as payment for Tyson taking his ranking) as he was climbing back up to regain the championship that was handed to him. I believe that history will judge him for the fake that he truly is.

    And now, to the top ten best pound for pound boxers:

    10 – Mike Tyson – 50 wins, 5 losses, 2 no contests, 44 KO

    No other fighter has been called “the baddest man on the planet”. Mike Tyson was perhaps the most feared person in boxing history. Up until Buster Douglas embarrassed Iron Mike, Mike Tyson made fighters give up. Going up through the amateur ranks, boxers actually lost on purpose so as to not fight Tyson in tournaments. How ironic that Tyson’s worst defeat was not to a boxer, but to a beauty pageant contestant named Desiree Washington. There is a great chance that had Tyson not suffered a 3-year setback, he would have easily moved up and be universally recognized as one of the best ever.

    9 – (Big) George Foreman – Won 76 lost 5, 68 KO

    Foreman’s biggest enemy opponent has always been himself. He could not accept defeat. After making his name as one of the most dominant fighter ever, his loss to Ali took him out of professional boxing for over a year. He made his first comeback attempt in 1977, knocking out his next 5 opponents (including Frazier, again), only to retire after losing a 12 round decision. A decade later, Foreman made an improbable comeback at the age of 38. Foreman made it again near the top of the boxing rankings, and despite suffering setbacks against Holyfield and Tommy Morrison, Foreman shocked the world when he stunned Michael Moore with a knock out in the 10th round. His next few bouts further proved that even unto his late 40th, Foreman was still a formidable force.

    8 – (Sugar) Ray Leonard – 36 Wins, 3 Loss, 1 Draw, 25 KO

    Leonard has to be on this list if only for the pure psychology he was able to inflict on his opponents. Only Ali could get into his opponents head more. Add to that all the titles his has own, in multiple weight divisions, and you have your number 8 all time. Like most great fighters, he just did not know when to quit, so you will have to ignore the last few fights of his career. Sugar Ray beat them all, from Duran (No Mas, No Mas), to Hagler, then Hearns, Sugar Ray’s stock only dropped because of his own issues. He first retired due to a detached retina, and it can be argued that a serious cocaine habit between 84 and 89 further damaged his career.

    7 – (Marvelous) Marvin Hagler – 62 Wins, 3 Losses, 2 Draws, 52 KO

    Yes, we have the Marvelous one ahead of Leonard, even though Leonard beat Hagler in their one encounter. Hagler was so distraught by that loss that he left before, and even refuses to talk about that fight today. Hagler’s only 2 losses were early on in his career, and he responded to them by beating both fighters. He would have continued to dominate the middleweight division had he not suffered the mentally debilitating loss to Leonard. While Hopkins has been middleweight champion longer, with more title defenses, it can be argued that he never faced opponents the caliber of Duran and Hearns, both of whom Hagler defeated.

    6 – Archie Moore – 181 wins, 24 losses, 9 draws and 1 no contest, 145 KO

    Looking at the record, it is easy to see why the “Old Mongoose” or “Ancient Archie” has made it to the list. Archie’s career spanned over 4 decades, and it the only fighter to have faced by Rocky Marciano and Muhammed Ali. Archie was a better Light Heavyweight than he was a pure Heavyweight. He had his light heavyweight title stripped from him twice because he was too busy fighting at a higher weight class. No other fighter has knocked out as many professional opponents as Archie.

    5 – Roy Jones Jr – 49 wins, 3 losses, 38 KO

    This particular selection is highly debatable, and may end with Roy’s removal from the list completely. While there is no denying his talent, there is question as to if his showmanship and opponent section unfairly propelled him into his status. Winning a championship fight after playing paid basketball the same day was previously unheard of. As was becoming a champion at middleweight all the way up to heavyweight. Before his last two fights, Jones’ only defeat was a bogus call after he was disqualified against Montell Griffin, which he quickly avenged. Jones has at least warranted due considering, and an initial entry to the list.

    4 – Joe (Brown Bomber) Louis – Won 68 Lost 3, 54 KO

    While there seems to be some dispute over whether 5 of his victories by KO were exhibition matches or not, there is a consensus not take seriously 2 of his 3 losses in failed comeback attempts. The last, and most humiliating defeat was an 8th round KO through the ropes by Rocky Marciano. The Brown Bomber was so much in debt, that he tried to come back well past his prime. The fact that so much cultural identify was thrust upon his shoulders, made Joe Louis not only one of the greatest pure fighters, but a true icon for America’s 2nd class citizens. Joe will be best known for his 1st round KO over Germany’s Max Schmeling in 1938. Schmeling beat the favored Louis in 12 years only a few years earlier. Even when Joe won the Heavyweight title by knockout, he refused to be called champion until he settled the score with Schmeling. It is this attitude that made him a national hero despite his color.

    3 – Julio Cesar Chavez – Won 104 Lost 5, 2 draws, 80 KO

    Julio is a Mexican world champion boxer who won world titles in 3 different divisions. Among the world champions that Chávez defeated in his career are Edwin Rosario, Jose Luis Ramirez, Rocky Lockridge, Meldrick Taylor, Roger Mayweather, Sammy Fuentes, Héctor “Macho” Camacho, Juan Laporte, and Tony López. Chavez went 13 years before not winning a fight, with a draw to Pernell Whitaker, and it was another year later before he suffered his first defeat which was avenged 4 months later. Only in his last 8 years of his 24 year career did Chavez acount for 4 of his 5 losses to 3 different oppenents. He was able to avenge his lose to Willey Wise, but failed in second attempt to Oscar De La Hoya.

    2 – Muhammed (Louisville Lip) Ali – won 56 Lost 5, 37 KO

    In my book, Ali will also go down as one of the greatest human beings of all time. As purely a boxer, only a “what could have been” during his 3 year lay off after refusing to go to Vietnam prevents him from being the best ever. He came back after 3 years to lose his first of three asking Joe Frazier. Both were undefeated at the time. The same happened with Ken Norton. In both cases, Ali came back to whup them in the next 2 fights. Although the two became friends later on, Ali is also credited with knocking Foreman out in the ring, out of boxing, and onto the pulpit. Leon Spinks got Ali during his declining years, but Ali still come back to beat him in 1979. What happened to Ali in the next two fights against Holmes and Berbick is eerily similar to what is happening now with Roy Jones Jr. In neither case, should those 2 fights be included into what was an otherwise spectacular career.

    1 – (Sugar) Ray Robinson 179 wins, 19 losses, 6 draws, 2 no contests, 109 KO

    While many fighters have held that nickname over the years, none have been as sweet as Ray Robinson, whose real name was actually Walker Smith Jr. Robinson won the middleweight title an unprecedented 5 times. Even Muhammed Ali referred to Sugar Ray as the greatest fighter ever (it is rumoured that Robinson actually refused to give Ali an autograph when Ali met him while Ali was still young, and Clay). Unlike Moore, the majority of Robinson’s losses came at the end of his career.

    Honorable Mention

    Floyd Mayweather Jr – 32 Wins, 0 Losses, 21 Knockouts

    Now regarded (arguably) as the best active pound for pound boxer

    Roberto Duran – 103 Wins, 16 Loss, 69 Knockouts

    He will forever by scarred by his 8th round quit job on Sugar Ray Leonard.

    Evander (Real Deal) Holyfield – 38 Wins, 7 Losses, 2 Draw, 25 KO

    Was undisputed cruiserweight and heavyweight champion of the world. He also was the man that destroyed the aura that was Mike Tyson. He will have his place in boxing history, but not as one of the greatest ever.

    (Smokin’) Joe Frazier – 32 wins, 4 losses, 1 draw, 27 KO

    Also one of the most feared fighters ever, but 2 losses to Ali and Foreman will keep him off this list.

    Thomas Hearns – 59 wins 4 Loss 1 Draw, 46 KO

    AKA “the Hit Man” and “the Motor City Cobra”, Hearns won seven world championships in six weight classes during his 22 year pro career. But losses to Leonard (his first ever) and Hagler will keep him off the list.

    Bernard Hopkins – 45 wins, 2 losses, 1 draw, 1 NC, 32 KO

    More so than Hagler, Hopkins had a slow start to his career. When he finally won the belt, he has defended against the best of the 90’s and 2000. He may end up considered in the 10 top yet.

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    Source by

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  • A Beautiful Mind – Nobel Prize Winning Doctor John Nash

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    “Nothing’s ever for sure, John. That’s the only sure thing I do know,” says the schitzotypical auditory plus visual delusion and hallucination known to John Nash as Charles. This is very true even coming from one of these three imaginary people that John Nash believes to be a part of his daily life. Although non-existent these characters including not only Charles, but his adolescent niece Marcie, and his military contact William Parcher or just Parcher, play a pivotal role in the life of professor and doctor, John Nash.

    True, much of what the public knows of the mental disorders, and specifically Schizophrenia is based on what they observe from films and television. This Oscar/Academy four time wining film, A Beautiful Mind, is a very compelling story about a genius mathematician/ cryptologist, who’s life in Cold War era America, aroused his super paranoid and delusional thought process to overwhelm his mind.

    ONSET:

    John Nash exhibited mild symptoms or schitzotypal behavior probably through his childhood. This is evident because of his avoidant personality shown by his impeded interpersonal communication and relationships, and by his moderate “word salad” that he has. His hallucinations and delusions manifested initially by his graduate school Princeton roommate Charles.

    His peers played a crucial role in his life and in his recovery. Once stabilized to a level of acceptance and coping with his symptoms he is given visitations and job opportunities to help him in reintegration. Through the entire relations ship from student to wife, Alicia Nash was interceptive and supportive of his treatment and life after treatment, including a dangerous relapse of behaviors.

    Also, his peers did not initially know how to respond to the disorder because of John Nash’s involvement with the US government. It may have opaque at times but eventually they could make light of the situation once Nash was coping and stable.

    THE PLOT THICKENS?:

    John Nash almost killed his baby son by drowning him in the tub during his major relapse. He had been pocketing the medication and eventually he regained his code breaking and psychotic behaviors. He was in the back shed while drawing the bath and got caught up in what was allegedly provided by Parcher and the US governments’ highest echelons.

    + Symptoms= Racing thoughts, Hallucinations, Delusions

    – Symptoms= Cognitive impairment, grossly distorted reality

    (Axis I and Axis II)

    RETURN TREATMENT:

    Nash was able to eventually be stabilized on his psychotropic medications and with time and strong encouragements able to cope. This was abruptly made evident by his realization that the manifestation of Marcie never aged and paired his wife’s’ strong endearment and optimism towards him.

    Self Reliance was key to his rehabilitation and integration back into society. Aside from a strong support network he found that working in his field of abstract mathematics was his tool for learning interpersonal relationships and separating reality from his reality.

    The Nobel Prize was a major pat on the back for John Nash. Although he did not know the extent of his economic theories had spilled over into, Nash was still acknowledged for his intelligence. It is his life time achievement and it is he can observe that his life was great, not grandiose.

    PAST & PRESENT THEORIES:

    Although many scientific advancement have been made in psychology and imaging techniques treatment has not evolved juristically. Although doctors can now see the brain functioning and areas of brain used in a schizophrenic person the treatment is somewhat similar to that of the 1950’s. ECT, medication, hospitalization, and reintegration are the keystones of treatment for the stabilizing of this mental disorder. Then a medical round of SSRI’s and atypical anti-psychotics are used to maintain an even keel. Hospitalization is a safe way to intervene on an individual although laws have changed regarding commitment of those deemed unsafe for society. ECT has been modernized and more finite now and can be used to treat a plethora of moderate to severe mental disorders. Also, SSRI’s are more affective and paired with support many will stay stable.

    Once John Nash was known to be schizophrenic his friends help with the families clarification of his advanced symptoms. Then they slowly allow him back into his life with some initial hesitance that eventually will turn into a subject of laughter between old friends. Although some were intolerant and mocking of his disorder and effort he was able to maintain a level of functioning on the normal plane of societal existence and even win the highest scientific achievement award.

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    Source by J Greenes

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  • e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

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    What is e-Marketing?

    e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90’s.

    The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).

    There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.

    e-Marketing Strategy

    The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing – the well-known 4 P’s (Product – Price – Promotion – Positioning) that form the classic Marketing mix. Add the extra 3 P’s (People – Processes – Proof) and you got the whole extended Marketing mix.

    Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P’s) is built around the concept of “transactional” and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.

    These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P’s) and upon each other.

    1. Personalization

    The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.

    For example, a cookie strategically placed on the website visitor’s computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer’s experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.

    Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.

    2. Privacy

    Privacy is an element of the mix very much connected to the previous one – personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.

    This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.

    Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.

    3. Customer Service

    Customer service is one of the necessary and required activities among the support functions needed in transactional situations.

    We will connect the apparition of the customer service processes to the inclusion of the “time” parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.

    For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.

    As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P’s, hence its moderating character.

    4. Community

    We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a “community” and we will soon see why it is of absolute importance to participate, to be part of a community.

    The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.

    The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) – therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.

    Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.

    5. Site

    We have seen and agreed that e-Marketing interactions take place on a digital media – the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place – a digital location for digital interactions.

    Such a location is what we call a “site”, which is the most widespread name for it. It is now the time to mention that the “website” is merely a form of a “site” and should not be mistaken or seen as synonyms. The “site” can take other forms too, such as a Palm Pilot or any other handheld device, for example.

    This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing – it is then a moderating function.

    6. Security

    The “security” function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.

    What we need to keep in mind as marketers are the following two issues on security:

    – security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;

    – security of data collected and stored, about our customers and visitors.

    A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company’s IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.

    7. Sales Promotion

    At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.

    This function counts on the marketer’s ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.

    On the other hand, the marketer needs to continuously keep up with the latest internet technologies and applications so that he can fully exploit them.

    To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.

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    Source by Otilia Otlacan

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  • How to Win Consistently at Trading Forex

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    Trading Forex is a fantastic career or hobby, but unless you are winning consistently then it can be a short lived career or an expensive hobby. The elation of a win is often followed by several losses if you don’t have a serious approach to your money management strategy and control of your emotions. In this article we are going to establish a money management and psychological strategy that will help you win consistently at trading Forex.

    First of all let us look at the trade settings themselves. Now this article is not to define a winning strategy; but to show you that even a strategy that only wins 50% of the time can make consistent returns. You may already have a winning strategy but poor money and psychological management.

    It is important to aim for a 3:1 risk reward ratio. In simple terms; you need to look for trades that can offer you 3 times the return of the potential loss. If you adopt this approach then you only need to win 50% of the time because your wins out way the losses by 3 times. Once you master this rule you are well on your way to a winning strategy.

    Research your trades well and do not jump into the markets without doing your analysis whether that is fundamental or technical. If you can stick to these rules then you are half way to winning the psychological battle as well.

    The biggest issue traders face is getting into trades too early because they think they are going to miss the trade or too late because they were scared to pull the trigger. Leaving a trade too early because they believe it is about to turn against them, only to later watch it hit their, would be, take profit level. Or, equally as common, they let the trade run and run expecting more and more profit only to let all the profit get sucked away in a reversal. There is an old saying amongst successful traders “plan your trade and trade your plan. That is exactly what you should do.

    Don not let your emotions let you take profit early if that was not your original plan. Make sure you plan for the trade turning before your profit level and have a preset plan to take profit. A solid plan is to take profit if the trade has reached 90% of the target and is showing signs of reversal. If you have your stop loss set correctly from your original analysis do not extend it as you are compromising your 3:1 risk reward ratio. Keeping these rules in min is the first step to winning consistently at Forex trading.

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    Source by Adam Woods

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  • Free Winning Mass Cash Tips

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    Massachusetts happens to be one of the most populated states in America despite of its size. Boston happens to be one of the most beautiful cities filled with rich history, culture, and considered as the ‘Cradle of Liberty.’ It is by far one of the homes of the biggest lotto players earning the name Mass Cash.

    Mass Cash is a 5/35 lotto game with a one hundred thousand-dollar jackpot. It may not be impressive for most, yet having a hundred grand can and will make anyone smile regardless. The probability in winning the cool hundred grand is 1 in 324,632, which can be translated as anyone’s game with a good chance of winning than even Powerball.

    As for tips, this odd-numbered game would require some careful planning and checking on past winning numbers. With a state that lives in history, it can be a great tool for winning the prize. Second and third place winners can pretty much get their money back.

    Starting with the odd-even tactic for Mass Cash would be a good choice to even the playing field of a 2/3, 3/2 combination. Checking on the past winning numbers (even dated as far back as 1955) can be a chore at times, yet the high probability of the numbers showing up again would be somewhere close to seventy percent.

    Using the High-Low combination on Mass Cash can be tricky at times yet still useful, regardless of which side the middlemost number should go would sometimes be the deciding factor on getting a proper combination. A quick way in doing so is to avoid integers, meaning anything that has a multiple of 35 (five and seven respectively). The general rule of thumb from experienced lotto players and probably even some mathematicians would always be to expect the expected, not the other way around.

    Group matches are another great way in determining a proper combination, basing it on a set group/s that a player has established. This is where history can tell, which number can be used as a replacement for a potential cold number. Beware, though, as what may be considered as a cold number might turn up, yet the chances of it ending the losing streak would be rare.

    Talking about history, a repeat hit may occur at more than fifty percent at the time. Mass Cash has one of the longest lists of winning numbers that would sometimes repeat itself. With regards to these numbers, sometimes a combination of using a group number would be like playing poker if needed to change some cards.

    Playing Mass Cash is a lotto game that would mean that everyone’s a winner. From getting some of the money back to getting the one hundred thousand is to know and have a right mindset once the player lines up to the betting booth. Mass Cash is an ideal way on being a thousand dollars richer, and if given some thought on how to use the money would be beneficial. Just because the jackpot is small doesn’t mean it’s useless.

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    Source by Chris S Malcolm

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