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Improving Healthcare Delivery by Setting Up an Integrative Family Medicine Practice

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There are several definitions of the Integrative Medicine model which include:

a) A healthcare model that combines treatments from Conventional healthcare and Alternative / Traditional Medicine for which there is some high-quality evidence of safety and effectiveness

b) Focuses on person-centred (holistic care) and uses all appropriate therapeutic approaches

c) Focuses on preventative maintenance of health by paying attention to all relative components of lifestyle

Every person desires good health. Health, according to WHO is not merely the absence of any disease or infirmity but a state of complete physical, mental and social well-being. There is no single medical system that is perfect and each has its own merits and weaknesses; It is wrong to assume that any specific medical system, be it conventional or complementary therapies such as, Ayurveda, Yoga, Naturopathy, Traditional Chinese Medicine is correct with the exception of conventional emergency medicine. Integrative medicine is based on this concept and it incorporates evidenced-based alternative medicine alongside conventional methods for treatment and diagnosis.

The use of complementary and alternative medicine has gained popularity in the last few years. An integrative healthcare service combines the strength of conventional and complementary medicine therapies in a way that provides the maximum benefits for the consumer. As each individual is different, the best way to provide holistic treatment would be to offer patient-centered evidence-based healthcare services combining the benefits of alternative and complementary medicine.

If you want to set up a successful Integrative Medicine practice, then you should consider the following:

1. Targeted Therapy

A revolution is underway in healthcare, where the importance of lifestyle, diet, emotional and physical factors are important complementary medicine components in formulating effective therapeutic protocols.

The key to any effective Integrative Medicine treatment is 'targeted therapy' using a biological rationale and a predefined mechanism of action from Conventional and Alternative Medicine systems. This treatment protocol involves the strategic integration of therapies, pharmaceuticals, and supplements.

2. Establish a unique brand identity that defines your business culture or values

Your brand name and the values are potent tools that build credibility with patients. You should create a unique or modern brand identity that defines the culture or values of your medical practice. People prefer to connect with established brand or reputed organizations that deliver quality healthcare services at a competitive price.

3. Increase patient volume and business

The Complementary Medicine industry continues to flourish which is indicative of current dissatisfaction with the conventional healthcare models. The anticipated growth is $ 4.6 billion in 2017-18 from the $ 3.5 billion in 2014. Therefore, it follows that Integrative Medicine practice will flourish with the correct marketing and the inclusion of a supporting delivery framework which underpins best clinical practice.

4. Use highly effective marketing strategies

With the increasing popularity of digital marketing, your center should have a website with detailed information and appropriate marketing content that will enable people to make well-informed decisions. The leveraging expertise of experienced digital marketers will streamline promotion of your brand and build credibility among patients. It is essential that you know what you are delivering, why you are delivering the product and have systems to measure the results.

5. Build a sustainable service delivery model

Three key factors are important in creating a thriving Integrative Medicine center. These are:

A) An Effective Service Delivery Model

B) A Framework of Delivery that underpins best practice and is cost effective for the consumer

C) A Management strategy for successful implementation of the model

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Source by Luke Harper

Views: 0

December 29, 2019
Why Are Your Customers Not Buying?

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The messages you put in front of your potential customer once they first discover your business can make all the difference between a sale and a pass, and between a happy customer and a disgruntled one.

If your customers are not buying, you may be missing one of these five crucial elements.

Have You Identified a Problem or Need?

Take the time to learn about the “pain points” or problems people generally have in regards to your specific niche market. Your entire website should have content material that addresses the needs of your target audience.

People don’t just want to be sold to. They are busy and keen to find out about solutions that work for their problems. By producing this kind of useful content on a frequent schedule, you are putting yourself out there as an expert worth paying attention to.

Comparing Solutions Side-by-Side

Your prospective customer will make side-by-side comparisons with similar products. If you show the value that you offer, it can swing their choice in your favor. Tables, index charts, images, features and benefits, customer reviews and opinions, are just the kinds of information they will be looking for.

Retargeting will keep your products under consideration as they go around the internet searching for solutions. Many top websites allow for retargeting, so your potential customers will see your product frequently as they use the internet.

Purchasing

When a customer buys from your website, make sure the online buying process carries forward from the page into a sales receipt they can keep. Also, send an email to thank them for their purchase. Offer support with any customer service issues and don’t offer other items for sale that they’ve already bought.

Follow-Up and Customer Satisfaction

You can also add real value by sending hints and tips or a quick-start guide to using the product, and so forth. These little surprise gifts and add-ons don’t cost much in terms of time and effort, but they can have a huge impact in terms of customer satisfaction, their and their long-term loyalty to your business and products.

Request For Their Money Back

If you do get a request for a refund within the agreed timeframe, provide it promptly and with courtesy. Do ask for a reason why they want a refund, but don’t demand it. Leave them in your customer email list, but, personalize their offers by not continuing to promote to them the item they have already decided to return.

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Source by Jon Allo

Views: 0

December 29, 2019
How to Make Passive Income As an Affiliate Marketer
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Searching for the perfect affiliate program
1. Go for affiliate programs, which cover numerous niches. For instance, Amazon affiliate program covers just about all niches possible when it comes to eBooks, physical products and a lot more. On the other hand, you will find some places where you can sign up and they represent as the main affiliate for thousands of companies.
1. Search for your favorite search engine and enter you niche and the affiliate program. For instance; singing + affiliate program. Then, you will be provided with some options in the singing niche.
There are thousands of places marketers like you could be an affiliate, which includes online digital items at the same time places where you can sign up and get access to participate in private affiliate programs.

So How can you Build Passive Income From Affiliate Marketing?

The key here is very simple. Make a very simple yet a very efficient review product/website/group product. It is important that you learn some SEO and basic traffic generating technique.

Does it work?

With commitment, attitude and right training, expect that it will absolutely work for you. Remember that if this whole money-making thing is new to you, it is important that you do not distress yourself with making the website. For instance, if you have a business in a box-training, you could have your site up and running in just less than five minutes along with no skills or prior experience.

Thus, let’s think that you have your own free site from a trusted and recommended source. Now, what are you going to do? Within the training you will talk more about the niche. You are aware that niche is the category, product, hobby and interest, etc. once you have a site about Golf umbrellas, then your niche would be Golf Umbrellas. Therefore, you could name your site something like Golfumbrellasforyou.com.

Along with the training, it is better if you look forward a little. You should think about what your new site will look like. For instance, “Classic Golf umbrellas” as a section of the site, “Golf Umbrellas” for all gender for the next section, and more. In this way, you could plan on which keywords you will search for.

How about the keywords?

Keywords are the secret words, which only the keyword tools could tell. They are the words utilized by people in the Google Search. As an affiliate marketer your job is to know how many times every month someone searches for the phrases “What is the best golf umbrella” as a good example.

With these steps on how to generate passive income, you should remember that it would take you some time and effort to achieve the best result. However, through commitment and passion in doing this, for sure you are not far from reaching that goal.

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Source by Stephen Enis

Views: 0
December 28, 2019
Can You Really Make A Living From Affiliate Marketing?

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Affiliate marketing is a business model which lets anyone benefit financially by using other people’s products on the internet. It’s a kind of referral based marketing in which affiliates are rewarded for sending website traffic to various products and services online.

Amazon is probably the best known website for selling products on the internet. They have a program which allows anyone to refer customers to them, for a commission on the sales.

Anyone can become an affiliate marketer. However, the truth is that affiliate marketing is no quick fix. It does work yes, but depending on which direction you choose to set sail with your affiliate marketing business, you can be very disappointed, as I was, many times!

But, if you stick with it, and find a path which both works you and your working style, the rewards can be fantastic. It’s taken me a while to get to the point of the light at the end of the tunnel, but I’m definitely sold on affiliate marketing now!

Before I found a community and direction which I could trust in and believe in, I jumped from one strategy to another. Having a mentor helped immensely because not knowing whether what you’re doing will work is incredibly difficult.

A lot of what I did when I started simply got me nowhere. I build various websites and my initial tactic was to get my content ranked on Google. This is incredibly difficult, even if your content is unique and offers huge value. You need to keep plugging away and sharing your content. You simply can’t rely on Google to rank your content to get it seen.

Then I faced an AdWords account shut down shortly after one of my biggest breakthroughs. This hit me hard and I gave up for a while. What kept me going was the idea of affiliate marketing which I never let go of. My ‘why’ was that affiliate marketing was a way out of low paid work and grumpy bosses! It also offered a potential income which far outweighed what I could possibly earn by trading my time for money.

Granted, I wasn’t earning anything for a number of years. But it was the thought of escaping my difficult circumstances which kept me going.

I eventually discovered subscription products which paid ongoing commissions for previous sales. When I noticed that the subscriptions were coming in, month after month, my eyes really lit up! It wasn’t a huge amount at first, just a few $20 commissions which were steadily coming in regardless of the sales I made that month.

Over time this adds up. Combined with high commission affiliate programs which offer up-sells and in-house sales teams who close sales for you, I thought I had finally found the holy grail of affiliate marketing success!

I wouldn’t say my affiliate business is a “living” just yet. But I’m now confident that I’m on the right path and taking the right action steps towards that as a real possibility. That for me was the goal; to find my way. For years I struggled for a number of reasons. Scepticism keeps you from making decisions. I got burned with a number of systems and spend months on building content and websites which got me nowhere.

Even in the business community I now belong to, I was full of scepticism at first. It was very difficult for me to take the necessary steps to get myself into the position I am now in. Lack of money is usually a reason which people have when they come to learn about affiliate marketing. This is a double edged sword. All the years I had no money, I couldn’t afford the more costly business ideas. I only focused on the cheaper ones. It cost me dearly in the time that I wasted.

It’s still no piece of cake building a profitable internet business. Even with a good strategy, a mentor and a community behind you. People will still drop out. But if you keep going, your chances of success are far greater! It took me a long time because I focused on content generation to build my income up. If you can, I would definitely recommend using paid marketing over content generation, but only with the right products.

With high ticket items, subscription products, up-sells and a built in sales team, your return on investment is far greater than with many of the affiliate products you’ll be told to sell.

This was something I didn’t understand at first. I tried to sell digital and physical products without thinking about how much I would actually earn; selling books off Amazon for pennies worth of commission!

Getting the right knowledge from the start is a massive bonus. Without it, you can work really hard in the wrong direction for a number of years, as I did. It’s hard to reconcile affiliate marketing as a legitimate business model if you’ve failed at it for years. But then, giving up after all the work I had put in was worse still!

I’m glad I continued to the point I actually started seeing some results. It’s a place I wanted to be for a long time, and one which I held myself back from because I continued to hang on to my comfort zones while seeking new outcomes.

One of these comfort zones was holding on to the idea of what I wanted to do on a daily basis. I wanted to keep doing what I had always done – blogging! Here I am writing more content. It fitted with my comfort zones but didn’t achieve the result I wanted fast enough. Eventually I started using more paid marketing strategies and this gave me a much faster result. However, it was only after reassessing that my blogging wasn’t getting me anywhere and taking some uncomfortable action steps.

I’ve noticed many affiliates make much faster progress than me by taking the necessary steps I was too fearful to take. Once I started doing what they did, results came much faster. You can make a great living with affiliate marketing. Just don’t expect it to fall in line with your comfortable parameters. Sometimes to get to somewhere where you’ve never been, you need to do things you’ve never done!

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Source by Tim Halloran

Views: 0

December 27, 2019
How to Start Investing Today With the Money You Spend Right Now

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Many people enter a job market right after school and jump right into life feet first. Money comes in from a job, then goes right out to liabilities, food, entertainment… all necessities and pleasures in life. This is often called being stuck in a “rat race”. Every month is the same thing… money comes in, money goes out. Once you’re stuck in it, it’s very difficult to get out. But not impossible.

Now, money you make in your job is dependent on your ability to perform a task or function and amount of time put into that task or function. Essentially, it is trading time for money utilizing a learned skill. But this can’t possibly go on forever, can it? What happens when you get too old to perform these same tasks required for a job?

Unfortunately, for some people it goes on for a very long time. And when people who don’t invest in things that will bring in income whether they work or not can’t work any more, they don’t have anything to help them live as comfortably as they are today.

Until most people get into a career job that offers good benefits (including a 401k), money is rarely put toward investments. Money is made and spent as fast as it’s made, giving a person necessities and comforts of life at the time – and then some, but not allowing much for a prosperous future once job income stops.

Everyone at some point in their life must face the reality that a job is not going to give them everything they want or need in life – especially a life after retirement age. Investing is something best figured out early in life.

To understand how important investing is, you must first understand what investing is. An investment is a method of making money from a one-time effort. Sometimes this effort can be intense and take some time, but it can provide income for many years to come without having to put forth that same effort or time.

If you do a bunch of research to buy a house to use as an investment, you only have to do that research one time. Once you buy an investment, it will make money for you with very little effort. If you write a book and put it on a website to sell, you only had to write a book one time and it will make money for as long as it is active on the website or in a book store. If you research a company stock and find a perfect one, investing some money in it, money then starts doing work and making money without you having to do anything.

These are just simple investment examples that do take some effort. The point is that making money from investments is a lot easier than making money at a job if you know what you’re doing. A huge difference between an investment and a job is how much time and effort someone has to put into making money. Cool thing about investing in the stock market (whether it be traditional buy/hold/sell trading, 401k investing, or options) is that you only have to learn how to do it once, keep repeating what you learned, and let each dollar you invest do all of the rest of the work for you so you can enjoy life as it was intended.

Of course there is one HUGE problem that everybody faces before they can invest. Where do you get money to use to make money? When living life in a “rat race”, you eventually get caught up in an impossible circle that is very hard to get out of.

Don’t worry!

You have money… you just don’t know it yet!

There are ways to make a few changes in your life to start building up “capital” for investing – no matter what type of investing you are looking to start. It will be slow at first, but it will definitely morph into something you won’t believe possible.

One way to build up investment capital fairly quickly is opening a “Round Up” Savings Account. This type of capital growing account actually helps you save and build money based on your every day purchases. You attach your checking accounts or credit cards that you spend money on to your Round Up account and for each purchase you make, this account rounds up to the nearest dollar and deposits that rounded up cash into an investment platform that helps your savings grow faster. Not much work, is it? This special investment account does the rest.

For example, if you spent $20.57 on something, it rounds that up to $21.00. The round up, or $0.43, is placed in your account which is divided among several stocks based on account settings.

If you make 50 purchases from your checking account in a month averaging $0.35 a round up, you will save $17.50 in that month. That’s $210.00 in a year saved just by rounding up these purchases.

Money invested in this round up account goes up and down with stock market movement. At 5% gain in a year, it will go up by $10.50 more. And some stocks that your money is invested in earn dividends that are automatically reinvested into your account.

This doesn’t sound like much, but over time, it will continue to grow. This is an investment in itself and can grow pretty fast if you are consistently adding to it. If you have extra money you’d like to save during a month, you can also make deposits to apply them to your account to grow your account even faster.

A Round Up Savings Account is simply a stepping stone to get you to a higher level of investing, which can be a stock trading, option trading, a retirement investment account, real estate, or anything else you can invest that money in to make more money.

Once you build up some good investment capital in your Round Up account, you can withdraw it whenever you want and use it to purchase assets (things that earn you money – unlike liabilities) or to invest in stocks to make even more money over time.

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Source by Jason Moser

Views: 0

December 25, 2019
5 Simple Steps To Earn Money From Internet As An Affiliate Marketer

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The online industry is growing every passing day. The proof is – there are many options to earn money from internet. Affiliate marketing is one of them and it is currently selling like a hot cake! There are two possible reasons behind its immense popularity and demand. Firstly, the process involved is very simple and easy to follow. Secondly, it commands a very little investment and offers a steady source of income.

When it comes to the process involved, it comprises of three things – seller, middle man and customer. The internet marketer basically plays the role of the middleman. The marketer promotes products of the seller and earns a certain amount of commission every time a customer purchase’s the said product.

Remember – as an affiliate, you are expected to generate sales through different promotional tools. Therefore, you are expected to take appropriate measures which in turn can enhance your earnings. Following are the 4 simple steps that can help you in this regard.

Choose Your Niche Wisely: Make sure to choose the niche/topic that you are passionate about. It will help you in your work if you select a particular area that interests you. If needed, you may take help of search engines or online forums. It helps in identifying products or services that are in great demand now. Whatever niche you choose, always stick to it. It is advisable that you don’t jump from one niche/topic to another. For, it has chances of destroying the trust of your customers.

Select Products With A Thorough Investigation

As a part of investigation, try to judge the marketability and profitability of the products you choose. Fortunately, there are several affiliate marketing networks such as Commission Junction that is very helpful. These websites have a marketplace wherein you can find innumerable number of products. The best part – registration to these sites is absolutely free of cost. On completion of registration, you are provided with an affiliate ID and a special affiliate link. Every time a customer clicks the link and buys a product, your account gets credited with the commission.

Make A Blog or Website To Reach Your Audience

Having a blog or website of your own allows you to reach your target audiences in quick time. In addition, it permits you to place your affiliate links according to your convenience. Instead of registering with free web hosting service provider, it is better to opt for reputable companies like Host Monster or GoDaddy. This way, your objective to earn money from internet becomes smoother and easy.

Create Quality Content: Your website or blog may contain the slickest web features. However, it has no relevance when it comes to driving traffic. Instead, it will all depend on quality of content you provide. In order to attract customers and convert the clicks into sales, it is very important you keep all promotional matter very alluring. If time does not permit you to write such content, you may get it written by someone else.

Drive Quality Traffic To Your Blog or Website: If you wish to earn money from internet with affiliate marketing, you need to drive website traffic. For this purpose, you may utilize suitable methods like E-mail marketing, Classified Ads, Paid Advertisement and Article marketing. This is very important when you choose programs like Amazon Affiliate Marketing. More traffic means more visitors, more sales and more commission!

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Source by Bijoy Ranjan Dey

Views: 0

December 24, 2019
In the Know: Health and Wellness Website Legalities

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When Health Consulting Businesses are Legally Responsible

One thing the internet is infamous for is being a source of advice for our health and well-being.

It doesn’t matter where we turn there is someone with a website telling us what to do to lose weight, slow down ageing or treat our illnesses.

We all do it. We aren’t feeling well so we type our symptoms into “Dr. Google” and voila, thousands of results telling us we have everything from a common cold to 6 months to live. We then take our results in hand to our doctor and tell him what we have.

Sadly, professionals in the health care industry, doctors, therapists, dieticians and nutritionists all have an everyday fight with misinformation that is provided on the internet.

If you are a blogger and have some experience with health-related issues, you may want to share this information with the world.

Or, you may be a professional with some education on certain health-related subjects and want to use that information to boost your business online.

Either way, you have to be very careful to follow the rules when it comes to providing health and wellness website information and advice to the masses.

Legal Responsibilities for Providing Health-Related Advice

So what are the legal issues for health consulting and coaching businesses when providing health-related information on a website?

There have been more than a few lawsuits in past years that have stemmed from sharing of health and diet advice with others on the internet.

In a recent lawsuit in North Carolina, a blogger changed his life and had experience with managing his Type 1 diabetes through use of the Paleo diet. He blogged about his efforts and when successful, he took his blogging a step further and began to share his meal plans and exercise regimens.

Eventually, he began providing one on one sessions to advise his readers in the ways of his experience for a fee.

In North Carolina, there is a misdemeanor law that makes it unlawful to practice dietetics or nutrition without a license. This blogger was charged with breaking this law and North Carolina Board of Dietetics/Nutrition is now threatening him with prison.

Research All Governing Bodies’ Rules & Regulations

When providing health and wellness information online, you must ensure you are following all the rules.

Each governing body has separate rules on what information you can and cannot advise the public with regarding their health.

Canada and the United States both have specific federal laws and then each province and state also have their own separate laws.

If you are going to provide information, then you must look up those laws according to where you live and where you are doing business from. And to take it even a step further, you then you have to consider the audience you are targeting.

A good guideline to follow if you are providing information on your health-related website is to ask yourself, are you being specific to a particular personal health situation. The blogger in the North Carolina lawsuit was doing OK with providing his personal experiences with the Paleo diet.

His suggestions for exercise regimens or providing his personal diet plans on his health and nutrition website may even have been OK with the law but as soon as he started consulting one-on-one with individuals and providing advice, he was beyond sharing his personal experience and fell into the realm of providing medical expertise in an area where he was not legally certified to engage in.

Remember, giving your opinion about a health-related subject or telling about your specific experience is one thing but if you are claiming to be an expert in anything on your health and nutrition website, you could be held accountable by the boards who are responsible for governing the public education on the subject and run into legal issues.

You must not in any way claim or pose as something you are not if you are going to provide reliable health information.

If you are handing out health or wellness advice you need to be very clear about what your education and expertise are and also be very careful of the legal issues surrounding any advice you do give.

This is where working with a professional web development firm could help steer you in the right direction and ensure you are not posting anything that could cause you legal problems while operating your business. Consulting a lawyer who is well versed in these matters would also be very prudent.

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Source by Susan Friesen

Views: 0

December 24, 2019
What Marketing Strategy Is the Best for You?

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If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. Yes! Winning! Fist pumps!

The problem with marketing today is that there are way too many options and it’s much too confusing. It makes me dizzy just thinking about this stuff and I’ve been immersed in it for 35 years.

Well, I lay down on my bed last week with a notepad and started to map out my “Unified Theory of Marketing Strategies” with an emphasis on online marketing.

And I actually came up with something that’s not totally confusing, and might even be helpful to a few people.

Here goes…

It’s yet another four-quadrant grid where the vertical axis is a scale from easy to hard and the horizontal axis is a scale from passive to proactive.

I emerged with these four snappy quadrants:

Hard and Passive = Multimedia

Easy and Passive = Publishing

Hard and Proactive = Presentations

Easy and Proactive = Email

Now, all of these strategies can be effective. But, yes some are easier than others. And the passive ones tend to take a lot longer than the proactive ones.

Hard and Passive = Multimedia (Videos)

Everyone is crazy about video these days. It’s a challenging, yet passive strategy. You put a lot work into creating a video and then post it on YouTube hoping people see it.

It’s difficult to do well. It’s time-consuming and it can be expensive. And most videos are pure crap. If you want to do it well, it takes a chunk of change and a lot of time.

Throwing up a lot of little videos on your website can be a nice touch, but they usually don’t get people to call you in droves.

So, as you can see, I’m not crazy about a video strategy for self-employed professionals. I’m not saying they can’t work, but it’s a whole lot of work to do right.

Best example: A non-duality teacher named Rupert Spira (non-duality.rupertspira.com/home). He does live workshops and films everything. Then his staff chops them up into questions and answer segments and posts them on YouTube. They’re five to fifteen minutes long. And what you see is what you get. No pitch, no hype. It’s his teaching unadulterated.

He has hundreds of videos on YouTube with hundreds of thousands of views. Does it work? Well, his workshops are always full and all he does is a low-key email announcement to his list every month or two.

I like this approach a lot. Got a lot of good content? Look good on video (unlike yours truly)? Then you may want to emulate Rupert.

Easy and Passive = Publishing

I happen to like this strategy a lot as it, ahem, built my “Empire.” It’s relatively easy: Write a how-to article on your subject matter once a week, send it out to those on your e-list and publish on your blog. Fame ensues.

But online publishing can be a lot more than that. You can take those same articles and publish them on Medium, LinkedIn, and Ezine Articles. And then you can announce them on Facebook, Twitter, Instagram, and Pinterest. Sometimes you can get big exposure when writing an article for a major online publication. Web traffic multiplies.

The cost is zero; an article takes from two to five hours to write (unless it takes you several days). And your ideas are online for eternity to be discovered by those looking for practical ideas. Some will opt-in to your e-list and perpetuate this virtuous marketing circle.

The downside, of course, is that, according to my extensive research, (a 10 second Google search), there are 2 million articles published online every day. The mind reels. So your stuff will be out there, but somewhat lost in a very big haystack.

I’m still a big advocate of online publishing, but the mountain is getting steeper and steeper. Just writing an article or two here and there won’t help you much.

Best Example: Well, other than mine, of course, check out Henneke of Enchanted Marketing. She has a wonderful, readable, fun blog on business writing and blogging. And she walks her talk. It’s all about well-written, relevant content. If you don’t have that as a foundation, it’s a total waste of time.

Hard and Proactive = Presentations

I built my business on presentations in front of live audiences at professional associations and chambers of commerce. It got me attention, added people to my mailing list and generated warm leads for marketing coaching.

And I still do presentations today in the form of webinars. I just filled my recent group program with the help of a couple webinars (also called video conferences). They most certainly do work.

But I put presentations in the hard category, not because they are all that hard to give, but can take a long time to prepare. The last one I did took me two full days. There were about 200 slides (whew).

Yes, that’s not the only way to do a webinar. You can just go live on Zoom Video, and that can work as well. You ultimately have to find your style and test what works.

Presentations are proactive in that at the end you can ask for the business. And, of course, you can turn the recording of the webinar into a video in a snap and send it out to those on your list. Watch it here.

So presentations will always play a big part in my marketing toolkit.

One other thing though – If you don’t have a LOT of people on your email list, good luck in getting much of an attendance. Yes, you can do guest presentations hosted by others, but you don’t have the same control and ability to pitch your professional services.

Best example: John Nemo of LinkedIn Riches (linkedinriches.com). His webinar is a blast. There are a lot of them out there in the online marketing world. And many, Like John, have set them up as evergreen webinars that are scheduled to play automatically several times a day. These are kind of a hybrid between publishing and presentations.

Easy and Proactive = Email

In my opinion, email is the most powerful overall marketing tool. And it gets the least respect. But I can’t imagine even being in business without email marketing.

Social media gets all the PR and all the attention, but email gets the business. A recent study showed that email generated 40 times the business results of Facebook and Twitter combined.

Email is the online tool that’s been around the longest, and I think it’s taken for granted. Promotional emails have expanded exponentially over the years, but most of it isn’t very good.

We wade through our email boxes like we sort our mail over the trashcan. Delete, delete, delete. Why? Because it’s either not relevant or it’s boring. Usually both.

I feel that email has the greatest potential of all the online marketing strategies because it’s both relatively easy and the most proactive marketing medium of all. Your message goes right into the mailbox of your potential client. Nothing else can do that.

Marketing email holds great opportunities for improvement in several areas:

1. How to incorporate humor as the most powerful attention-getting device in existence (that almost nobody is using).

2. How to telegraph your value proposition straight to the minds and hearts of your prospect.

3. How to make your emails clear, focused, and easy-to-read.

4. How to craft a compelling call-to-action that is hard to resist.

5. How to get emails to thousands of your prospects without looking like spam.

If you’re not working on ALL of these, your emails will not get the attention and response you want.

Best Example: Therapy Practice Accelerator. Visit this site and get on the list just to see the brilliance of the email marketing. It’s all about demonstrating results.

What marketing strategies will you choose?

Take the four marketing quadrants into consideration. The easier a marketing activity, the more likely you’ll actually do it. And the more proactive a marketing activity, the faster the response you’ll get.

Cheers, Robert

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Source by Robert Middleton

Views: 0

December 23, 2019
MLM Training – How To Answer the 30 Most Common Questions And Rejections In MLM or Network Marketing

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Ok, so you’ve made the call, initiated the invitation, but things didn’t go as smoothly as what you expected.

Your prospect started to ask some tough questions.

Gulp, all of a sudden your tongue got tied up! You panic and said something stupid.

Just yesterday, one of my downlines asked me after she made her first few calls to some prospects.

What do you say when they ask you, Is this MLM? or Do I need to sell stuff? or Do I need to spend a lot of time?

Here are your answers to the 30 most asked questions in MLM or Network Marketing.

1. What is this business all about?

Answer 1 (refer back to your website): Well, everything is explained on my website. Can you check it out today?

Answer 2 (if your company does not provide a website): Well, I can’t explain it over the phone, so the best way is to meet up either today or tomorrow so that I can show you the details.

* Now, the reason why we do not want to explain over the phone, is simply because there is no way the prospect can see the full big picture with some words transferred over the phone! Remember, our responsibility in MLM is to pass the message on and the clearer the message, the lower the chance of rejection or misinformation.

2. Is this MLM?

Answer: (Answer a question with a question) Why do you ask that? Have you done MLM before?

* In this case, we answer a question with a question because we want to know if the prospect is NEGATIVE towards MLM. If the prospects answers your question with a negative response eg. Yes I have and I failed terribly or No I have not, but my relative/friend was involved with some MLM and failed, then you must be more tactful and answer Well, its not what you think or have seen. Check out my website or I can show you the details when we meet up today or tomorrow.

3. Is this one of those pyramids or money games?

Answer: No, of course not. Why do you say that? Did you have a bad experience with something like that?

*Again, we want to find out if the prospect had a negative experience and we want to reassure them that our business is nothing like that.

4. So do I need to sell anything?

Answer: No, this business is not about being a super salesperson if you do not like sales.

*The reason why we say this is because more than 90% of the worlds population does not like sales. However, its more of a fear of having to sell stuff because they do not see the benefits or whats in it for them.

5. Do I have to sell stuff to my family and friends?

Answer: No, you do not have to if you do not like doing that.

* Most people fear peddling products to their family and friends, however most of the time, their opinion will change when they realize how good the products are and how they can benefit from those products.

6. Do I have to make cold calls?

Answer: No, you do not need to make cold calls if you do not want to.

7. Do I have to spend long hours to do this business?

Answer: Well, its actually flexible and totally up to you. The more time and effort you put into the business, the more you will earn as there is no limit to the amount of money you can make.

8. I don’t have many friends.

Answer: Its ok. You do not need to depend on your friends and relatives to succeed in this business.

9. So what do I need to do?

Answer: You need to go through our company training and learn the basics of the business, then follow our step by step system to guide you towards success.

10. Do I need to invest a lot of money?

Answer: That’s the beauty of this business. You do not need to invest a huge sum of money to start the business. How much will you need to start a McDonald’s or Kentucky Fried Chicken franchise?

*The idea here to make a powerful reference to a business like McDonald’s which everyone knows or has heard about. Then, inform the prospect that a McDonald’s franchise takes something like US$1 million dollars to start. However, our business just needs a few hundred or thousand dollars to get started. Comparatively, that’s not a huge investment at all!

11. I can’t talk as well as you.

Answer: In this business, its not about being able to talk well. Besides, well be guiding you with our step by step system that does not require you to talk well or be a good salesman.

12. I am just too busy.

Answer: Will you like to have more time freedom then?

*Explain to the prospect the ideas I shared in WHY MLM about exchanging your time for money and exchanging OPT(Other peoples time) for your wealth. Many people think they are doing well, but they don’t realize they are still caught in the rat race.

13. I don’t think MLM or Network Marketing is a professional career.

Answer: Have you heard of Donald Trump(ultra rich billionaire property mogul in the hit show THE APPRENTICE) or Robert Kiyosaki (World famous author of the book RICH DAD POOR DAD)? If both of them strongly recommend network marketing or MLM as one of the best businesses for people to get rich with, do you think that they will risk their reputation on something that is not professional?

*The best way is to show them Donald Trump and Robert Kiyosaki’s book which they co-wrote together, Why We Want You To Be Rich? and flip to that one entire chapter where both of them recommend that we join network marketing in order to get rich!

14. Have you made any money yet?

Answer(if you just started): No, I just started the business and any business takes time to generate income. However, I can introduce to my upline who has made money already and is very successful. You can check out his website or I can arrange a 3 way call for a conversation with him.

15. How long will it take for me to make any money?

Answer: Its up to how much time and effort you put into the business. However, give yourself at least 3 months to learn the ropes first.

16. What if I run out of friends?

Answer: As I mentioned, you do not need to limit yourself to your friends and family. We will guide you step by step how you can have an unlimited number of people to share the business with.

17. I don’t think I can afford the money to start.

Answer: Do you really seriously want to achieve your dreams? If yes, figure out a way you can get the money to start. You can start saving up now so that you can start later.

18. You are already successful, that’s why you can do it but I am not like you.

Answer: Do you want to change your life then? If yes, start by being a good student and learn how to do it. We are willing to guide you towards success.

19. Do I have to become a products expert?

Answer: No, we are only the messengers who pass the information on to others. We do not need to become doctors, or nutritionists or product experts.

20. Can I build my business overseas to other countries?

Answer: Yes, of course. With the internet, we are able to share our business opportunity with anyone in any country around the world. So long we are able to deliver the products there, anything is possible.

21. Can I start part time and still succeed?

Answer: Yes, of course. Many of us start part time and build up a significant income before we go full time.

22. How long will it take to achieve a full time income?

Answer: Just like any business, give yourself at least 6 months to 1 year to build up a significant income.

23. Can I register a company to do this type of business?

Answer: Yes of course. You are already considered a self employed business owner by starting this business, so you can register a sole proprietorship, partnership or incorporated company to do this business and enjoy all the tax benefits.

24. Can I do this business together with my spouse?

Answer: Yes of course. In fact, we have seen many success stories of couples who work together as partners in this business and it not only helps with their finances, but their marriage as well.

25. The money in network marketing is too slow for me.

Answer: Well, if you’re looking for fast money, usually its associated with high risk. However, if you want low risk, but highly leveraged passive residual income i.e. income that grows while you sleep without risking high investments, network marketing will give you that if you work the business for 1 to 2 years.

26. Too many people fail in MLM.

Answer: Isn’t that true in any industry? Example, insurance, property agents, even 9 of 10 traditional businesses fail in any given year. Be it in MLM or in any industry, the only people who fail are those who give up. And those who succeed are those who never ever GIVE UP.

27. I hear too many horror stories and negative comments about MLM.

Answer: There is nothing wrong about MLM as a business model. Its just misunderstood by the general public. However, did you know that when franchising first started in USA, everyone said it’s a scam? The same thing happened when personal insurance policies were first introduced to the general public. It took more than 20 years before the public started to accept that personal insurance wasn’t a scam to cheat your money but a necessary protection instead. But if you had been one of those pioneering leaders in the Insurance industry, today you will be very rich! So its the same situation for MLM, when less people understand it, that’s when the opportunity is BIG.

28. Do I need to convince people to buy products?

Answer: No. Your responsibility is to pass the information to them so that they can review the DVD, website or magazine so that they can convince themselves if they are interested. You do not need to do any convincing at all.

29. I have no extra time to do this.

Answer: If today I told you that I’m selling my ferrari sports car for $1000 and you only have until tomorrow to grab this limited time offer, will you find the time to get $100 to me right now? If yes, it means that the point is whether you really want it bad enough to find time to do it. So do you really want to succeed or are you just fooling around?

30. I have no idea where or how to start.

Answer: No problem, let me guide you step by step with our new distributor orientation training system and quick start checklist.

* By this time, your company or your organizations training system should have a simple step by step checklist or training guide that you can use to duplicate your new downline to get started.

So there you have it!

The 30 most common questions, answers and rejections in MLM or Network Marketing.

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Source by Dennis Bay

Views: 0

December 22, 2019
3 Online Dating Profile Samples To Get You Noticed

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Writing an online dating profile can be difficult for many people using a dating website. There are many generic dating examples online that sound the same. Many dating members are searching on how to write the perfect online dating profile. Here are 3 creative examples that I’ve concocted, which can inspire a single guy or single girl on any dating website!

First Example:

“Hello to everyone reading this! I’m new to the online dating scene and have heard good and bad things about it. I never assume anything before finding out all the facts on my own. I am newly single and want to move slowly back into dating. If you are someone who likes to take things slow and use their slow cooker, send me a message!

“My adventurous side has me watching anything on storm watching and would love to try it with someone who knows what they are doing. It’s always great to learn new things and have a list of things I’d like to accomplish by the end of the year. It would be nice to meet someone who wants to learn new hobbies and interests from each other. I am a chef by profession and artist by the weekend. I am a self-taught artist who enjoys dabbling in paint, ceramics and anything unusual.

“If you are a risk-taker and would like to know more, I would enjoy receiving a message from you. Tell me what you find risky. Have a creative week and watch out for that storm!”

Second Example:

“I really don’t want to bore you to tears by writing about what a great catch I am. I’m sure you’ve read many dating profiles that have told you they are perfect for you! I’ve always believed that actions speak louder than words don’t you think? It would be great to meet face to face for coffee and see where it goes from there.

“I’m not scared to let you know that I have flaws. I’m a perfectionist and can use a whole package of good paper trying to handwrite something. With the internet world taking over, it’s nice to write an actual handwritten letter to family and friends. I know that recycling is huge so don’t worry, I do use the paper I’ve scrapped for other things! You would think because I’m a perfectionist that I have the perfect job. That, I have not perfected yet. I’m still looking for my true calling and am taking part-time classes at the University after work.

“If you are honest and are looking to meet someone for casual dating, make sure to email me. I am looking to date but if it leads to something more, it’s always a good thing. Don’t forget to tell me something about yourself!”

Third Example:

“I’m a person who enjoys meeting new people all the time. I love to socialize, embrace life and am a lot of fun if I say so myself! Online dating has been quite the adventure and I am still looking for that special someone. If you are looking for someone genuine, I’m your man! I don’t have patience for people who pretend to be something they are not.

“I’m honest, forgiving and love to laugh. If you can make me laugh, I would be interested in speaking to you. There are too many people who take life seriously and don’t make time to enjoy the finest pleasures. That would include taking in the outdoors, sitting in front of a fireplace and eating gummy worms on a regular basis for me!

“Tell me what your idea of having fun is. I enjoy the weekends out when I am not working in the week and would love to have someone accompany me. It could be an evening of taking in the local comedy scene or local bands. Drop me an email and we’ll chat soon!”

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Source by Yaro Babiy

Views: 0

December 22, 2019