Samsung said Tuesday that a “technical error” caused its website to display other customers’ personal information.
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Samsung said Tuesday that a “technical error” caused its website to display other customers’ personal information.
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While you are writing a book or for a specific magazine or article site, you must be using flowery language using striking words, long sentences, phrases or idioms. In short, you need all those elements that will make the text more catchy and will hook the readers! However, that is not the case in technical writing, i.e. when you are writing for websites that are services or products based. Built using advanced web development frameworks, they need to be produced with clean and simple content that is conversational to the buyers. Specifically, the web content must be representative of the services and the company. But, why called technical writing? A good content on the websites plays a great part in SEO and content marketing. It helps in getting the backlinks and scale up in position of the websites in the search engines to get more visitors.
So, the next time you are preparing content for a high-end website or online application for your business, keep these tips in mind.
#1 Know your target audience
The first thing you need clear-off in your head is the target audience of your site. Be it a group of businessmen or corporate services clients, they are all layman! So, keep your vocabulary outright simple. Don’t use more of technical words and flowery English to make the content snappy. Instead, keep it outright simple, such that even a kid can understand what you provide from your site.
#2 Show but don’t dictate
Do not dictate or describe everything about your products or services to the visitors in text. Let them discover that gradually as they proceed to different pages. It makes the visitors curious and persuades them to visit more pages of your site in a session. Thus, show them what you provide, but don’t spell it.
#3 Use simple, short sentences and active voice
There is actually no point in over-elaborating technical stuff in the websites. Most visitors are basically skimmers and like to wrap up things quickly. So, try using shorter and simple sentences. And, also use active voice as it’s like you are directly interacting with them.
#4 Be assertive
Do not assume that everyone knows about your company, products or services. They don’t. But, they are coming to your site to know about it. So, write with absolute authority and command.
#5 Avoid the jargon
Your website is for the layman. Not only for the technically skilled ones! Be sure you are putting information that is also easily understandable by the non-specialists. Even if you need to use complex, technical or niche terms, explain them or hyperlink them to other pages that will give their basic information.
#6 Use text to compliment the images
While you will be putting images at every relevant point or pages on the website, create content that will perfectly compliment them. This will enhance the visuals of the site and make it more captivating for the readers.
These explain web development just do not end with creating a great website or application. But, developers need to have some online content marketing ideas too. They have to know well what exactly can fetch a good amount of visitors to a website, besides making it design-wise attractive.
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Source by Rob Stephen
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As you know, we’re now well and truly in the
Information Age. It began about 10 years ago. In fact,
many economists say it began in 1989, with the Fall of
the Berlin Wall (and the start of the World Wide Web).
To understand who will become wealthy in the
Information Age, first we need to understand how the
Information Age differs from the Industrial Age (born
about 1860, died about 1989).
In fact, let’s get a complete overview and go back to
the Agrarian Age.
In the Agrarian Age, society was basically divided
into two classes: the landowners and the people who
worked on the land (the serfs). If you were a serf,
there wasn’t much you could do about it:
land-ownership passed down through families and you
were stuck with the status you were born into.
When the Industrial Age arrived, everything changed:
it was no longer agriculture that generated most of
the wealth, but manufacturing. Suddenly, land was no
longer the key to wealth. A factory occupied far less
land than a sheep farm or a wheat farm.
With the Industrial Age came a new kind of wealthy
person: the self-made businessman. Wealth no longer
depended on land-ownership and the family you were
born into. Business acumen and factories were creating
a new class of wealthy person. But it still required
enormous capital to build a factory and start a
business.
Then came the World Wide Web (in about 1989) and
globalization. Suddenly, everything changed again.
Factories (or real estate) were no longer necessary to
run a business. Anyone with a website could start a
business. The barriers to wealth that existed in the
Agrarian Age and the Industrial Age were completely
gone. People who could never have dreamed of owning
their own business were making millions from their
kitchen table.
Of course, the Information Revolution didn’t begin
in 1989.
It began in 1444 when Gutenberg invented the printing
press in Mainz, Germany.
But the printing press (newspapers, magazines,
paperbacks) belonged to the Industrial Age, not the
Information Age.
The printing press is a ‘one-to-many’ technology. The
Internet is a ‘many-to-many’ technology. And that was
what changed in 1989.
The Industrial Age was about centralization and
control. The Information Age is about
de-centralization and no control. No government and no
media magnate controls the Internet. This is the
crucial thing to understand about the Information Age.
As we moved from the Agrarian Age through the
Industrial Age to the Information Age, there’s been a
steady collapse of the barriers that kept one section of
society wealthy and the other section poor.
In the Information Age, literally anyone can become
wealthy.
So now that we have a clearer picture of how the
Information Age differs from the Industrial Age, let’s
ask that question again: ‘Who will become wealthy in
the Information Age?’:
(1) People Who are Self-Taught
To explain this better, let’s go back to the Agrarian
Age and the Industrial Age, and the Transmission of
Skills.
In the Agrarian Age, skills were passed on from father
to son. If you wanted to learn how to be a blacksmith
you had to be a blacksmith’s son. If you wanted to
learn to be a stone-mason, you had to be the son of a
stone-mason.
With the coming of the Industrial Age, all this
changed. You could go to University and learn whatever
skills you wanted. Knowledge was freely available.
But in the Information Age, the Transmission of Skills
is changing once again.
The skills necessary to succeed in the Information Age
are not being learnt from our parents (as in the
Agrarian Age), nor are they being learnt in schools
and colleges (as in the Industrial Age). Children are
teaching their parents computer skills. And many of
the entrepreneurs who start hi-tech Internet companies
have never been to college.
The millionaires (and billionaires) of tomorrow
probably won’t have a college education. They will be
high-school drop-outs, self-taught people.
(2) People with New Ideas.
Again, it’s the people who are able to think outside
of the existing structures who will become wealthy in
the Information Age. Often, it’s just a Simple Idea
that launches people to success in the Information
Age.
Take Sabhir Bhatia, for example – the man who invented
Hotmail. Bhatia was a computer engineer working in
Silicon Valley. He had no previous business
experience, whatsoever.
But one day, while he was driving back from work, a
friend called him on his cell phone and said that he
had an idea: What about starting a free, web-based
email service? Bhatia knew this was the idea he’d been
waiting for. He told his friend to hang up immediately
and ring him at home on a secure line.
Three years later he sold Hotmail to Microsoft for
$400 million.
(3) Writers
The third group who will become wealthy in the
Information Age are Writers.
In the Industrial Age, Writers depended on large
publishing Houses to get published (remember that the
printing press is an Industrial Age technology – it is
centralized and controlled). And the Publishing Houses
took the lion’s share of the profits.
In the Information Age, Writers are doing their own
publishing – and keeping most of the profits
themselves. Indeed, Writers are flourishing on the
Web – mainly through eBooks and Ezine Articles.
But even if you don’t write eBooks or Ezine Articles,
if you own a website, you are a Writer.
Why?
Because the Internet is basically a written medium. It
favors writers, people who are able to communicate
effectively through the written word. Remember, it’s
not the graphics on your website that sell, it’s the
words you use.
In the Information Age, we’re all Writers!
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Source by
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The last time you called your doctor’s office, how long did you have to wait for a reply? How long do you usually have to wait to get an appointment or wait for a prescription to be called in? When you get to the office, how long do you spend in the waiting room and how much time does the doctor spend with you?
Did you get all your questions answered? How many seconds do you have in the beginning of your appointment to explain your symptoms before you are interrupted? Do the nurses and doctors seem to be more interested in their computers or their charts than they are to you?
If your experiences are like most people, your answers to these questions are not very flattering to the medical profession and to the health care system in general. Most doctors don’t really want their practices to be like this, but they don’t have much choice. They have to have a high volume of patients in order to make ends meet financially. The high volume makes the clinic a very busy place and most patients don’t feel like they get much attention.
In 1996 in Seattle, a doctor named Howard Moran thought there should be a better way to do this. He pioneered the concept of having a lower volume practice with highly attentive medical care provided as a service for patients in return for a retainer fee, much like many attorneys or accountants use. This fee may be in addition to, or in lieu of, the regular office fees that are billed to insurance companies. This concept allows the practice to remain financially solvent while providing better, more attentive medical service to its low volume of patients (usually keeping the patient count down to about one tenth of the number in a typical traditional primary care practice).
Unfortunately, health insurance companies currently don’t pay for this type of service, so that means the patients have to pay this out of pocket, but if the service is good, it may be worth it. Patients who join these practices are encouraged to keep their usual insurance which they will need for visits to other specialists, laboratory testing, radiological testing and/or hospital services if needed.
Many concierge practices offer same or next day appointments, no long waits for appointments or prescription refills, direct access to your personal physician day or night, house calls if necessary, continuing care if hospitalized, complete physical examinations, audiometry screening, cardiovascular and cancer risk screening, more attention to preventive care, unrushed appointments, all questions answered, family meetings if needed, coordination of care with specialists, provision of personal health records on CDs or flash drives, etc., etc.
Depending on the type and number of services that are provided, the flat retainer fee can vary widely from one area to the next ranging from $100 to $20,000/ year, most probably averaging around $1500-3000/year. There were only a few hundred of these physicians a few years ago, but there are over 5000 of them now all over the country. Many of them, but not all, are listed at the main website for the American Academy of Private Physicians – http://www.aapp.org/. Patients may be able to find a concierge physician in their area on this site.
There has been some controversy surrounding some of these practices because some authorities feel the growth of concierge medicine will lead to a 2-tiered medical system in this country – one for the wealthy and one for the not-so-wealthy. Also, with the current shortage of primary care physicians (PCPs), with increasing numbers of concierge practices, the number of PCPs available for traditional offices will be even smaller, and access to care for patients served by those practices will suffer. On the other hand, more medical students may become interested in primary care if opportunities in concierge medicine are available to them when they finish their residencies.
Some of these practices have come under fire from insurance companies who say that concierge physicians are basically providing an insurance plan for their patients without having an insurance license to do so. The practices must therefore be legally and financially structured in such a way that avoids this criticism.
Overall, the concept of concierge medicine provides a good alternative to the currently unsatisfying traditional model of medical practice. The fee may seem high to some, but in most instances, it probably isn’t much higher than the cost of the local cable or telephone bill, or about the same as what a family would spend eating out at a restaurant once a week.
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Source by Greg Warth, M.D.
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My wife and daughter are out of town today so I was going to get caught up on my favorite TV shows: Supergirl, Flash, Supernatural and Legion.
I definitely like the superhero shows. I grew up watching Christopher Reeve’s Superman films and reading comics.
But when I got home, I decided to take a nap…
… and that nap turned into sleeping through the night!
Remember, yesterday I gave you a taste of how Internet Marketing works. Click here if you missed it so you can catch up!
I know there’s one that’ll suit your interests and complement your skills.
In reality, the Internet can give you countless possibilities in business and earnings. I’ll focus on the most proven ones.
These are known to have launched thousands of Internet businesses all over the world and helped local brick-and-mortar businesses see profits early.
And today I’ll start examining for you the 3 Internet Marketing (IM) models for you to choose from, starting with Affiliate Marketing.
This model is all about you joining forces with an online seller or retailer. I’ll refer to them as merchants for the rest of this article.
The revenue will be shared by you and the merchant.
How does it work EXACTLY?
Well, income is usually generated through visitors clicking through to your landing page via an ad you posted. Or through purchases from clients, who have visited your landing page.
How you’re compensated, ultimately, depends on, one of three types of Affiliate Marketing you choose to work with:
1. Pay per Sale Affiliate Marketing – this will allow you to earn income from sales finalized through advertisements you post.
The merchants will monitor your activity through these sales.
Every time they close deals originating from your ad, you’ll receive a percentage of the income or a fixed commission, depending on the number of sales finalized. One example is ClickBank.com.
2. Pay Per Click Affiliate Marketing – this model is all about linking the merchant’s website to your own website. Say the merchant pays to have their ad posted on your page. Every time a visitor clicks the link that leads to your affiliate merchant’s page, you’ll earn a fixed amount.
3. Pay per Lead Affiliate Marketing – In this case, you’ll accept advertisements posted on your website. When leads originate from the ads or links on your website, you’ll get compensated.
How are payments made?
Payments are made instantly, weekly, bi-weekly or on a monthly basis. The payments you receive will be determined by the commission rate your merchant gives affiliates.
Personally, the affiliate program Dahl Integration Marketing prefers uses Click Bank for payments. I have it set up to pay us weekly.
There are several ways to get your payments:
One is via electronic banking by way of payment or financial websites.
Money can also be wired through to your personal or business bank account – this can also be done online or through direct bank deposits.
A regular check can be mailed to you.
Another popular way to receive payments is via PayPal.
What Skills Are Required to Start an Affiliate Marketing Business?
You need to know pay-per-click advertising, email marketing and copywriting.
Advantages of Affiliate Marketing:
1. Generally speaking, you don’t need to spend a lot of cash to get started. Most Affiliate Programs are free to join although they’ll ask you to apply.
That said, there are Premium Affiliate Programs where affiliates pay a licensing fee of $1,000 or more.
2. You can earn money while you sleep. Who doesn’t want to earn more cash in the middle of the night?
When this first happened to me I felt an enormous weight lifted off my shoulders because income wasn’t always dependent on my time.
3. It’s one of the easiest ways to earn income (when you compare it to creating and marketing your own products) because you shorten the time to market.
When you create your own products and services you’re on the hook to prove that it can sell. This initial test campaign can cost thousands of dollars to prove your offers’ feasibility.
Conversely, you can simply promote a popular product that’s already proven successful and skip all the trial-and-error and initial ‘cold-hard’ cash outlay.
Whether you’re in this as a part-time source of income or as a long-term business, affiliate marketing is still one of the best ways to earn income without all the typical hassles of managing a business.
4. If you’re successful, you’ll always be up-to-date with what’s going on in the world of Internet marketing. This is a great opportunity for you to find or create different products and services to feature on your website.
5. You’ll also have opportunities to work with other affiliate marketers and increase your earnings together.
The Downsides to Affiliate Marketing
Although you can make a living with affiliate marketing, there are a couple of downsides to this model that you should know.
Once you have all this information, you can devise plans to help you avoid these potentially costly problems:
1. As an affiliate, you may fall victim to shady businesses and, in turn, you may be accused of deceiving clients.
To make sure that you keep this from happening, you have to screen all your merchants. Verify their products and check if their actual businesses are legit.
A rule of thumb is to first become a client of the merchants you plan to work with. What’s more, it’s always easier to sell a product or service you believe in, because you’re a client and can speak from your own experience with the product.
You also need to read the fine print in the contract of affiliation before finalizing the deal.
2. You’ll stop earning without prior notice. This can happen if you do not regularly communicate with your merchants.
Merchants can stop or discontinue production of products without informing their affiliates (and in some cases go out of business) so be sure to stay in touch with your merchants to avoid this problem.
Today, I examined the ins-and-outs of Affiliate Marketing and tomorrow I’ll examine for you the opportunity existing in online shopping centers.
Namely, eBay and Amazon.
Stay tuned for tomorrow…
In the meantime, if you’d like to take the guesswork out of growing your business online then click here to get the ultimate shortcut.
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Source by Eric T Dahl
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