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Tag: video

  • Social Media Trends Every Digital Marketer Should Know About

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    Social media trends are constantly changing and consumers are always eager to be a part of the interactive campaigns with their fluid use of devices, channels, and screens, and they expect that their experiences should be seamless, engaging, and entertaining. As consumers adapt, digital marketers have to be flexible and savvy about how to break through into their ever-changing behaviors, to make an impact, resonate, and inspire, to get their attention.

    The focus is on innovative execution, smart content and mobile awareness. These trends in today’s social media should likewise inspire digital marketers to take their cross-channel marketing to new levels.

    Some brands are now using blog content to sell consumer products. Others are using mobile apps to engage their mobile audience. Smart digital marketers should be quick to embrace the ever-changing rules of search engine optimization, social media and online marketing with creative innovation as well with designs to engage consumers. Some notable trends in digital marketing seen to resonate and inspire consumers are in key areas that have to do with the following:

    · Product context: because today’s consumers care more about how a product can have a positive impact on their daily lives-the benefits of a product is what digital marketing should be selling.

    · Guided creativity: consumers like to explore and engage with content without the scrolling on mobile devices-it’s such great idea in terms of using smaller screen design elements, easy to draw the consumers’ attention.

    · Idea-based ecosystems: social media have become giant selfies and a business can now showcase its identity, and it’s a win when a company can tie its brand to the identity of the consumer.

    · Content curation and aggregation: the information overload in today’s online environment underscores the need for relevant information such that when a business becomes the go-to-source for relevant information on a specific need, consumers will seek out.

    · 4-screen revolution: being able to interact with consumers on the multiple devices they use today-TV, mobile phone, laptop and tablet-a great way of coping with the ever shrinking attention spans of consumers.

    · Video messaging campaigns: video campaigns are becoming relevant in digital marketing to promote a brand and they appeal to the interest of consumers.

    · Decoding digital signals: the importance of using analytics is a great way to understand consumers and how best to reach them. Mobile usage has increased significantly in today’s social trends as such the smart digital marketer should ensure the company’s website is optimized for mobile phones to capture traffic that goes through mobile devices.

    · Social ad targeting: messaging apps like SnapChat is great for social media ad targeting. Smart brands could stage fleeting sales via a SnapChat-when opened up, the target has few seconds of messaging and it’s a catcher.

    Effective digital marketing is developing conversations with consumers that keep them engaged to ensure a brand is better than the alternative. Consumers keep raising the bar on what they expect from businesses and digital marketers have to work even harder to meet those expectations.

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    Source by Kenday S Kamara

    Views: 0

  • Home Health Care Equipment

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    Home health care equipment makes it possible for people to be directly involved in maintaining their own health care. Medical devices, tools and technologies designed specifically for home use are becoming more and more popular because of their convenience and their user-friendly nature. Innovations in home health care equipment include “smart” devices that significantly lower the amount of machine maintenance necessary. Many are also wirelessly connected to the Internet, which aids in providing efficient, monitored service.

    Convenience and reduced health care costs are some the more important elements that make home health care equipment popular among patients. People with certain conditions which need strict monitoring no longer need to confine themselves to hospitals because there are devices which can now monitor patients in the comfort of their own homes. These devices are geared towards teaching people to monitor themselves and their conditions through the use of tools that can give warnings and signs concerning their health. This could mean more efficient and effective health care, contributed to by patients who have more control over his/her condition.

    Home health care equipment sales have been steadily increasing based on customer demand for these innovations and advances. More and more, medical home devices are being designed and produced to cater to various medical needs. A lot of these new devices are very innovative and advanced. Soon to come are toothbrushes that can check one’s blood sugar and bacteria levels while brushing, that even comes with a holder that transmits information directly to the person’s medical file. People can soon expect heart monitors that can be connected to computers, making it convenient for people to monitor their own heart rates and other vital information which can easily be transmitted to their doctors via the Internet.

    Another popular advancement in home health care is the use of video devices for telemedicine. Video equipment used in telemedicine offer high-resolution images and audio that are much better than what computer phones and telephone lines can offer. There are even telemedicine devices which include a blood pressure cuff, a stethoscope and a thermometer, aside from the monitor which directly transmits vital information to the owner’s health care provider.

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    Source by Kevin Stith

    Views: 0

  • Book Summary: The Millionaire Messenger: Make a Difference and a Fortune Sharing by Brendon Burchard

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    I read this book sitting in a Thai food restaurant on the Oregon coast. The food was outstanding and what was very interesting was the fact that at the cash register there was a book and DVD set talking about going to college for free. The author was a young guy who graduated from Harvard. The whole book series was designed to show college students and parents how to find money to pay for college. Come to find out the author was the restaurant owner’s son. This is a classic example of the Millionaire Messenger in action.

    Why is this important to me?

    I am not doing this summary to waste your time. It is my vision to provide concise action steps that you can adopt right now to enhance your life. The best way to financial freedom is through a business. Now most people cannot simply quit their jobs and to start a new business. Typically you need to work your job and your new business until you have enough sustainable revenue to take your business full time. The Expert Industry is a caring community of people who share their advice and knowledge with the world and get paid for it.

    You may be thinking I am not an expert in anything. This mindset has everything to do with Self-Esteem & Self-Confidence. Brendon addresses these concerns in the book. Think about this – every person has a unique finger print and unique life experiences. Those experiences with additional research can yield you an expert.

    I want to start with a potential example of being an expert in something. I have a good friend of mine that has been doing cement work for over 20 years. He does this with his four brothers. He does not think of himself as an expert. Have you ever considered how successful Home Depot is as business? They cater to the do it yourself community. My friend could simply film different cement jobs and sell them as a do it yourself venture. It would look like this:

    1. Create simple how to videos on the basics and give them away for free.

    2. Create a deeper video series on how to do a full patio, sidewalk or stairs and sell it with a checklist manual.

    3. Offer paid for consulting for job layouts with customers.

    4. Take high priced large concrete jobs that are above the do it yourself community and name your price.

    This is a simple example of releasing 100 years of combined cement expertise that could easily be parlayed into a seven figure business model.

    The Millionaire Messenger is packed with great how to advice. For the sake of time, I am going to chat about the 9 reasons you should consider unlocking your knowledge and passion in the expert business.

    1. Your work is based entirely on your passion and knowledge. This is really important because it no longer seems like work when you wake up each morning doing what you love.

    2. Relating and Creating – Your work activities center around gaining trust and relating to your audience as well as creating useful content that add real value to their lives.

    3. Anytime / Anywhere – Creating information how to products allows you the comfort of working on your schedule from anywhere. I can tell you from personal experience that setting up your business to do this one great step toward personal freedom.

    4. Work with who you want – This is a big deal because stress statistics show that stress related illness is interconnected with who you work with or bad working relationships in general.

    5. Promotions based on promos – The amount of money you make is directly related to the promotional efforts you put into marketing your content. This is all up to you and your work ethic.

    6. Pay equals value – This is the strongest and most relevant point in the book. If you deliver great value, people will pay you for it and you can decide what to charge. You are not trading hours of your life for dollars.

    7. Small Teams – You do not need a big team to do this. You can outsource several of these steps so that your payroll does not spiral out of control. There are information marketers that make millions of dollars a year with very little staff.

    8. Tools are cheap – Technology today really is cheap. There are so many excellent software packages that are free that you can craft your whole infrastructure for next to nothing.

    9. Financial Income can beat that of other industries. There are six ways to market your stuff and each has a different price point. The best business models are summed up in one phrase – “one to many”. Creating something once and selling it over and over is the true key to unlocking the wealth puzzle.

    The Millionaire Messenger is a good book that will give you the direction you need and the questions required to get you on the path to personal wealth and freedom.

    I hope you have found this short summary useful. The key to any new idea is to work it into your daily routine until it becomes habit. Habits form in as little as 21 days. One thing you can take away from this book is one to many. When crafting your business model or tweaking an existing model, remember to leverage the power of “one to many.” In our software business, we create a software module once and sell it many times. This is how Microsoft and Oracle generate billions of dollars each year.

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    Source by Joe Mosed

    Views: 0

  • What Is The Best Style Of Writing For Online Content?

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    If your website has poor online content it has little or no value to your audience. Online content can be read, watched, listened to and shared. It can be a written article (like the one you're reading now), a blog post, a report, an eBook, an online tutorial, a video or an audio file.

    But one of the most challenging tasks that most website owners face is writing or producing online content that their audience will find useful and engaging. Here a 5 tips to help you create online content that your audience will love.

    1. Understand The Difference Between Offline And Online

    Content that is published in the offline world, like in newspapers and magazines, is different to the content published on most websites. Content in newspapers and magazines generally appeal to a broad audience. Whereas your website content will be quite specific to your audience. You still need good grammar and spelling in your online content but many other traditional rules of writing are broken online.

    2. Small Paragraphs

    When people read online they want short paragraphs of text that can be quickly scanned. Your website visitors don't want to be overwhelmed with large blocks of text. Short paragraphs of text make it easier for your reader to focus on what you have written, and skip from section to section.

    3. Bullet Points And Subheadings

    When you use bullet points and subheadings it also make your content easy to read on a screen. Subheadings provide your reader a basic idea of ​​what the content is about, which can help keep people attention for longer. Bullet points are brief and concise, delivering important information in a simple style.

    4. Use Images And Photos

    People expect to have images included with online content. They make your website look better, articles easier to scan and enhance to your brand. Personal photographs are great for a personal blog and you can also find lots of free pictures, images and photos on numerous stock photo websites.

    5. Overall Tone

    Web content can be more conversational. Keep your writing tone light, casual and interesting if you are writing informal content. Of course, if you're writing for a technical website you will have to use the proper descriptions and appropriate language structure. Having said that, in many instances, an informal tone shows off your individuality and is a great way to connect with your online audience.

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    Source by Jon Allo

    Views: 0

  • Can I Turn My MLM Success Stories Into Testimonies?

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    One can use MLM success stories in many different ways. This includes testimonies that can be placed on the site in different locations. They can be broken up and separated to maximize the impact of the pages for your visitors. So, in turn yes, you can use MLM success stories as testimonies. There are different ways to present them to help you gain the traffic and success you want to achieve. Come and explore some ideas that have been developed over time with much success and sometimes failure.

    MLM Success Stories Broken up and displayed on key pages

    One way to drive success to your site is to break up your MLM success stories into bite sized testimonies and place them on key pages of your site. This could include your passive products, main store front, contact, homepage and landing pages for your email. These have been quite successful for various business industries and are still used to help convert visitors into leads. You may only want to display up to three small stories on the pages, you can always link to the full testimony that is not in your active menu.

    If you do use your MLM success stories as testimonies on your pages. You can present them as text, video, or even audio clips to your visitors. In most cases they are presented as text, but you may have more or less success in other formats. If you’re feeling venturous try posting them as a small audio clip. You won’t know how your prospects will respond until you try an idea. It could work or it could fail.

    Don’t go overboard the MLM success stories…

    As stated beforehand, don’t go overboard with the MLM success stories. Be a bit conservative and use them in the right spots to maximize your potential. Don’t forget you can use them as separate entities and share them in a promotional campaign as well. This works very well during authority building campaigns or at the launch of a new social campaign. Sprinkle the stories throughout the campaign for maximum flavor. On this tactical stage, you can add them to photos, graphics, or in other formats to help build your traffic to your site. Don’t keep sharing the same one, let it rest for a bit and use another as you promote your business. All stories should be factual and not misleading. Wishing you best of success!

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    Source by David L. Feinstein

    Views: 1

  • The Best Final Expense Sales Presentation Ever

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    Arriving At The Prospects Home

    When I arrive at the house, I like to park in the driveway because that is where family parks and they are more likely to greet me. I look for the door that they use the most and I go and knock on their door (usually the back or side door). While waiting for them to come to door, I look down at my clipboard and pretend to read. I try not to make any eye contact until they open the door.

    When they open the door, I greet them as if they have been waiting for me all day long. “Mrs. Jones? My name is Joseph and the reason I’m stopping by today is because you recently sent this card in and it’s my job to bring you that information you requested. I’d really like to go over this with you, can I come in?”

    If they say yes, GREAT!!! I’m in! If they say it’s not a good time, then I will schedule an appointment with them for the next day. Now you are off to your next one. Some people will let you in and some people will make appointments with you, some won’t be home. (Always make sure you go back or call if they’re not there.) Of course, some will slam the door in your face… ha (fortunately, not usually.)

    At the end of the day, you should have made 3-4 presentations and scheduled 4-5 appointments. The point is, you are out there working and making money. I’ve honestly made $8000 in commission in one day!!! No joke.

    Making Appointments

    Rather then drive around all day, some people prefer to make appointments or hire someone to make appointments for them. Personally, I hired someone to do this for me. I schedule my appointments an hour and half apart. Usually it starts at 10:30am and ends at 7:30pm. I try to get 7 appointments a day, 4 days a week. I always make my appointments the day before because they forget if it’s more than one day away.

    Script for Setting Appointments Yourself

    Here is an appointment script you can use:

    Good Afternoon ____________, This is ____________

    I have in my hand, a pink card that you filled out and sent in requesting information on the Social Security Death Benefit Program.

    Now, my job is to get this information out to you.

    The address I have here is ___________________.

    Is that correct?

    Okay… Great!

    On the card ________, you wrote down that you were 65 and that your wife was 63… is that correct?

    Awesome, awesome…

    Let me ask you a question: are you (you guys) working, retired or receiving disability?

    Oh yeah, that’s good, that’s good… What time… do you/she/he get off work…

    chit chat…

    anyway, like I said, my job is to this information out to you and I can either get it out to you tomorrow at ______ or ______…

    which is best for you?

    Great…

    Do you have a pen and paper handy or do you have your calendar in front of you?

    I just want you to write down my first name… It’s Joseph. Last name Haworth, H-A….

    Now put down there ______am/pm on ___________day… that’s tomorrow.

    Well, I really appreciate your time, I look forward to meeting you and __________, at ______________am/pm _____day________.

    Have a great day.

    When you arrive at your appointment, smile BIG and assume you are getting in. Say you are there for the appointment and ask to come in. It’s easy to get in… most of them remember that you are coming.

    Presentation

    To put you at ease, I want you to know that I’m not a sales person at all. I’m the most passive, non pushy person you can imagine. There really is no trick to it. So relax your shoulders and have fun.

    Once you are in the door, you compliment their home, their yard, their dog, the smell of the house… you know… whatever! Just compliment. My favorite one is to mention how clean the house is. If it is really clean, it means they work really hard at it and they appreciate someone noticing. As I’m walking in the house, I look at the pictures and I either ask who is in the pictures before I sit down or I ask later. In any case, seniors love to share their pictures so make sure you ask about them.

    I’m always very casual and I do my best to avoid the sales presentation for about a half hour. I like to have them talk to me and tell me about themselves and their family and their problems etc. I honestly get sucked in. I’m right there, feeling their joy and pain and I’m concerned and interested. I don’t care about the insurance at that point. Eventually, you move to the presentation and by this time you are friends and this helps them listen and helps you know how to communicate to them. Here are the steps:

    1. You tell them why they received the card and what it’s about.

    2. You bring up the cost of a burial and the fact their family is going to have to pay $10,000.

    3. You find out why they sent the card in.

    4. Ask who their beneficiary is and if they have ever paid for a funeral (both these questions bring out emotion because they don’t want their kids to pay for the funeral and by asking if they have ever paid for one, this helps them remember the pain of paying all that money for a funeral.)

    5. Ask them what medications they take and what they are for. Then you ask how their overall health is. “Have you had any heart problems, or kidney, or liver or lung problems? If so, when?” You need to know when because most applications only care about the past 2 years or so.

    6. Now you know what they are going to be approved for and you can show them some prices. I usually write down 3 or 4 prices on the back of their lead card. I try to match what I think they can afford. Once I write them down, I go over the prices and then hand them the sheet. I say, “Now, Mrs. Jones, I want you to look over these three prices and you tell me which one is best for you?

    7. Before I give them the prices, I tell them about an immediate benefit and a graded benefit. The immediate benefit means that their family will get the full face amount if they died even after only one payment. The graded policy, however, makes them wait two years before they have full coverage. To find out which one they qualify for, I have to ask the questions on the application. (However, if you asked enough questions earlier, you already know….)

    8. Before I ask the immediate benefit questions, I ask them to pick out a price first. (This is called asking for the sale. You have to ask for the sale or you will not sell!!! Plain and simple). Knowing the price they will pay helps with the next step. When you know they qualify for immediate benefits, after you ask the appropriate questions (that you already know the answers to), you stand up and congratulate them.

    9. At that point, all you have to do is ask for their personal information. “Mrs. Jones, can I see your SSN and Drivers License”… the point is that you start writing the application.

    We hope you will join us to see the full presentation in print, audio and on video.

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    Source by Jody Haworth

    Views: 0

  • Music Sparks Emotion in a Video Commercial

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    Have you ever tried to watch a video commercial or advertisement without music? If so, there are few things you may have thought: that it was different due to the silence yet you seemed to like it, or you didn’t care for it at all making it easy to go on with your daily activities never giving it a second thought as to what the commercial was even selling. Ninety five percent of the time the latter happens because music is almost a sure-fire way to create emotions and moods in video advertising.

    When it comes to advertisements, music has the power to create better moods in video commercials, as well as to bring a more personal touch to these ads. As a result, it provides a better impact to their target audience, therefore effectively promoting products and services.

    While visuals might be appealing to marketers’ target consumers, the use of music in video media advertising tends to create a more lasting impression in consumers’ minds, providing a great chance for companies to build positive brand or company images.

    Setting the Mood

    Simple video advertisements sometimes could set the proper ambiance when they are without music. Of course, there are some scenes which might be perfectly shot and produced, but music enhances this mood and ambiance in any video media, providing a great complement to these scenes and stamping a long-term impact in the audience’s minds.

    Consider this situation: There is a video of a woman who seems to be standing in the middle of crowd. With the video alone, it doesn’t seem to mean anything. There is also a big chance that people would simply forget it, thinking that it is just some boring video. On the other hand, applying music in this advertisement would set a deeper mood – something that would connect better to the target audience. Slow music in this situation would set the mood of sadness, as if the woman is sadly waiting for somebody. On the other hand, upbeat music would set a more positive and outgoing mood, as if the woman would soon do something funny.

    Suggesting the Right Emotions

    The use of music in video commercials also hints what the audience or the target market should feel when they see these ads. Without music, people are sometimes confused as to how they should react to these ads. Music in video ads makes sure that your desired feelings are conveyed to your audience by suggesting certain emotions. It does not overly push the feeling towards your audience, but it acts as a way to make your audience think about what they should feel as suggested by the music. Music in video media ads, therefore, helps marketers and advertisers to somewhat help tell the target audience which kind of feelings should be felt in these video advertisements.

    Evoking More Intense Emotions

    Simple emotions found in scenes in video ads can be heightened further with the use of music. A scene of a sad woman would even be sadder with the right music, and can evoke more intense emotions to its viewers. Music can greatly affect the effectiveness of these video media ads because they can make the audience relate to a particular emotion or feeling. Affecting people’s emotions through music will make your advertised product, service or company to be related to a particular strong emotion, such as happy, uplifting, energetic or loving.

    Catchy Tunes Tend to Leave Longer Lasting Impressions

    Admit it – once in your life, you might have had some music stuck in your head because it was played in some video advertisement. Months or years later, you still remember that particular product, service or company whenever you hear the music. People tend to link music, brands and companies together, which just shows how effective music can be in video advertisements as compared to using only text or visuals. Video media advertising and commercials with music invest in long-term brand or company images in the consumer’s minds.

    Video advertisements that tend to be the most effective, almost always balance between the use of audio and video. Music can enhance the audio, and it should offset the video to effectively relay the marketers’ desired messages to their particular audiences.

    Some advertisements are better without music, but these are very rare and always depend from case to case. Most of the time, the best advertisements which leave lasting impressions are those with perfect mixtures of audio and video. The next time you watch a video advertisement, consider muting the audio. You will see a different message and effect as compared to watching it with the audio and music.

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    Source by Ann Rountre

    Views: 0

  • What Marketing Strategy Is the Best for You?

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    If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. Yes! Winning! Fist pumps!

    The problem with marketing today is that there are way too many options and it’s much too confusing. It makes me dizzy just thinking about this stuff and I’ve been immersed in it for 35 years.

    Well, I lay down on my bed last week with a notepad and started to map out my “Unified Theory of Marketing Strategies” with an emphasis on online marketing.

    And I actually came up with something that’s not totally confusing, and might even be helpful to a few people.

    Here goes…

    It’s yet another four-quadrant grid where the vertical axis is a scale from easy to hard and the horizontal axis is a scale from passive to proactive.

    I emerged with these four snappy quadrants:

    Hard and Passive = Multimedia

    Easy and Passive = Publishing

    Hard and Proactive = Presentations

    Easy and Proactive = Email

    Now, all of these strategies can be effective. But, yes some are easier than others. And the passive ones tend to take a lot longer than the proactive ones.

    Hard and Passive = Multimedia (Videos)

    Everyone is crazy about video these days. It’s a challenging, yet passive strategy. You put a lot work into creating a video and then post it on YouTube hoping people see it.

    It’s difficult to do well. It’s time-consuming and it can be expensive. And most videos are pure crap. If you want to do it well, it takes a chunk of change and a lot of time.

    Throwing up a lot of little videos on your website can be a nice touch, but they usually don’t get people to call you in droves.

    So, as you can see, I’m not crazy about a video strategy for self-employed professionals. I’m not saying they can’t work, but it’s a whole lot of work to do right.

    Best example: A non-duality teacher named Rupert Spira (non-duality.rupertspira.com/home). He does live workshops and films everything. Then his staff chops them up into questions and answer segments and posts them on YouTube. They’re five to fifteen minutes long. And what you see is what you get. No pitch, no hype. It’s his teaching unadulterated.

    He has hundreds of videos on YouTube with hundreds of thousands of views. Does it work? Well, his workshops are always full and all he does is a low-key email announcement to his list every month or two.

    I like this approach a lot. Got a lot of good content? Look good on video (unlike yours truly)? Then you may want to emulate Rupert.

    Easy and Passive = Publishing

    I happen to like this strategy a lot as it, ahem, built my “Empire.” It’s relatively easy: Write a how-to article on your subject matter once a week, send it out to those on your e-list and publish on your blog. Fame ensues.

    But online publishing can be a lot more than that. You can take those same articles and publish them on Medium, LinkedIn, and Ezine Articles. And then you can announce them on Facebook, Twitter, Instagram, and Pinterest. Sometimes you can get big exposure when writing an article for a major online publication. Web traffic multiplies.

    The cost is zero; an article takes from two to five hours to write (unless it takes you several days). And your ideas are online for eternity to be discovered by those looking for practical ideas. Some will opt-in to your e-list and perpetuate this virtuous marketing circle.

    The downside, of course, is that, according to my extensive research, (a 10 second Google search), there are 2 million articles published online every day. The mind reels. So your stuff will be out there, but somewhat lost in a very big haystack.

    I’m still a big advocate of online publishing, but the mountain is getting steeper and steeper. Just writing an article or two here and there won’t help you much.

    Best Example: Well, other than mine, of course, check out Henneke of Enchanted Marketing. She has a wonderful, readable, fun blog on business writing and blogging. And she walks her talk. It’s all about well-written, relevant content. If you don’t have that as a foundation, it’s a total waste of time.

    Hard and Proactive = Presentations

    I built my business on presentations in front of live audiences at professional associations and chambers of commerce. It got me attention, added people to my mailing list and generated warm leads for marketing coaching.

    And I still do presentations today in the form of webinars. I just filled my recent group program with the help of a couple webinars (also called video conferences). They most certainly do work.

    But I put presentations in the hard category, not because they are all that hard to give, but can take a long time to prepare. The last one I did took me two full days. There were about 200 slides (whew).

    Yes, that’s not the only way to do a webinar. You can just go live on Zoom Video, and that can work as well. You ultimately have to find your style and test what works.

    Presentations are proactive in that at the end you can ask for the business. And, of course, you can turn the recording of the webinar into a video in a snap and send it out to those on your list. Watch it here.

    So presentations will always play a big part in my marketing toolkit.

    One other thing though – If you don’t have a LOT of people on your email list, good luck in getting much of an attendance. Yes, you can do guest presentations hosted by others, but you don’t have the same control and ability to pitch your professional services.

    Best example: John Nemo of LinkedIn Riches (linkedinriches.com). His webinar is a blast. There are a lot of them out there in the online marketing world. And many, Like John, have set them up as evergreen webinars that are scheduled to play automatically several times a day. These are kind of a hybrid between publishing and presentations.

    Easy and Proactive = Email

    In my opinion, email is the most powerful overall marketing tool. And it gets the least respect. But I can’t imagine even being in business without email marketing.

    Social media gets all the PR and all the attention, but email gets the business. A recent study showed that email generated 40 times the business results of Facebook and Twitter combined.

    Email is the online tool that’s been around the longest, and I think it’s taken for granted. Promotional emails have expanded exponentially over the years, but most of it isn’t very good.

    We wade through our email boxes like we sort our mail over the trashcan. Delete, delete, delete. Why? Because it’s either not relevant or it’s boring. Usually both.

    I feel that email has the greatest potential of all the online marketing strategies because it’s both relatively easy and the most proactive marketing medium of all. Your message goes right into the mailbox of your potential client. Nothing else can do that.

    Marketing email holds great opportunities for improvement in several areas:

    1. How to incorporate humor as the most powerful attention-getting device in existence (that almost nobody is using).

    2. How to telegraph your value proposition straight to the minds and hearts of your prospect.

    3. How to make your emails clear, focused, and easy-to-read.

    4. How to craft a compelling call-to-action that is hard to resist.

    5. How to get emails to thousands of your prospects without looking like spam.

    If you’re not working on ALL of these, your emails will not get the attention and response you want.

    Best Example: Therapy Practice Accelerator. Visit this site and get on the list just to see the brilliance of the email marketing. It’s all about demonstrating results.

    What marketing strategies will you choose?

    Take the four marketing quadrants into consideration. The easier a marketing activity, the more likely you’ll actually do it. And the more proactive a marketing activity, the faster the response you’ll get.

    Cheers, Robert

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    Source by Robert Middleton

    Views: 0

  • Data Science in Healthcare: Applications That Are Changing the Health of the Masses

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    Data is everywhere and it would be foolish not to use it for the betterment of various sectors and the general public. This is the reason why the medicine and the healthcare field are using big data as an effective tool to gather data and analyze the same. It can help improve the existing technologies and also will help in developing new ones, prevent any kind of epidemic, lower the costs of diagnosis and treatments, etc.

    Big data will help the doctors to make informed decisions at a better pace making less mistakes. Data will also help in getting a bigger picture of the population as a whole by identifying the larger problems which can be a problem after 20 years.

    Some of the major uses of data science in the field of healthcare are discussed below:

    Staffing

    Deciding the proper number of doctors, nurses and other staff in various shifts are big decisions as overstaffing means extra costs and understaffing means fewer staff to treat the patients. With data science and various machine learning techniques, one can find the patterns in hospital admissions in the last few years and can also get predictions regarding future admissions. This will help the management in making correct shift staffing decisions.

    Wearables

    Another use of data science is wearables which are certain equipment that can be worn by the patients. These instruments will be capable of collecting medical data about the person wearing the same and this will be collected in the database which can be helpful for comparing various socioeconomic factors and health in general. It will also be helpful for the concerned person’s doctors to be alerted when the health deteriorates.

    Predictive analysis

    Doctors need to diagnose health problems, and having pre-existing data can be very helpful. Big data techniques can help doctors predict the disease within a very small period, as this can provide the patients with the timely treatment. Also, the electronic health records help a lot in certain complex cases which requires medical history.

    Web medicine

    With various digital devices now into play, the telemedicine approach has become much stronger and more improved in the last few years. Now patients can talk to and consult with doctors from home using various means like video conferences, chatbots, etc. Here data science can help in the diagnosis of the diseases easily, even if the patient is not admitted to the hospital. Also, by using the big data tools, technologies are being developed which can perform robotic surgeries which require a lot of data delivery to the software in real-time.

    Security

    Data science is also helpful in making sure that the patients and the hospitals do not go through any kind of forgery. Using streamlined data, inconsistencies and frauds can be recognized much earlier, thus preventing loss of money and other resources. Big data tools will help in correcting the insurance procedures by preventing faulty and fraudulent insurance claims and also will make sure that patients are compensated while the hospitals are paid in time.

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    Source by Shalini M

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  • Best Video Marketing Tips You Should Know About

    Best Video Marketing Tips You Should Know About

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    If you’re responsible for marketing a business, you need to get involved with making videos for your company. No two ways about it; video marketing is an effective and evolving tool for marketing that nearly every marketing manager can benefit from. Check out the tips in the following article to get started on your video marketing campaign today.

    Don’t be afraid of complex video marketing strategies. It is simple to make a good video with basic equipment. You can show customers your workplace, manufacturing centre or just discuss your expertise.

    Videos can easily be used to explain your products or services to potential customers. Seeing how a product works will help your customers understand how to use your product and why buying from you is preferable to other sellers. So, learning to make videos to explain what you are selling will easily help build your customer base.

    After you have published your video, include your web address in the video description. You will also want to include several keywords that describe your video in the description. This will help users find your information and search engines effectively rank your video. Your web address can also be included in your video.

    When shooting a video it is okay to keep things simple with your equipment. In most cases, it’s not the technical brilliance of the clip that achieves the desired results. Some of the most basic video marketing has been done by large corporations like Dell or Apple.

    Remember how important a catchy title is to the success of your video. More viewers will be interested in your videos if the titles make sense and attract their attention. This is what makes them more interested in the topic you’re discussing. Take some time to brainstorm titles that are creative if you want your video marketing to be successful.

    If you are thinking of using video marketing to increase your sales and website traffic, then look to your competition for some clues. See what is working for them and try to capitalize off of this information. You do not have to copy them, but see what is working for them and try to make it work for you.

    Don’t only rely on videos in your marketing campaign. They are great marketing tools, however, they should not replace your other marketing tactics. Videos should not replace content creation like article writing or blogging. Videos should simply be used to enhance the content in your marketing campaign and to build up your link portfolio.

    The content you use needs to be interesting. Make your video really pack a punch. Popular video hosting sites such as YouTube can expose you to many potential customers, but there is no way to attract them with boring videos. A lot of people want to watch videos that are relevant. Interesting videos ultimately increase traffic.

    Maybe you aren’t going to be the star of your show, but you do need to find a good spokesperson or mascot to help market your videos. Try to find somebody that is natural when speaking and generally makes people around them feel comfortable. People want to watch somebody they feel that they can trust.

    If you have a product that is quite difficult to use, you should create a video that will give step-by-step directions to users. They will appreciate the time you took to explain your products to them. This will make it more likely they will come to you when looking for additional products.

    Keep in mind that some people surf the Internet using large screen televisions for their monitors. YouTube accepts large video files now. So, do not turn your nose up at high-definition content. Someone looking at your content on a fifty-inch plasma will not buy from you if they just see pixels.

    Make sure each video contains a clear call to action. Inform your viewers of where your products and services are located and insist that they act immediately. Make it easy for your visitors to follow through by making your instructions simple and clear. Specific, bold calls to action are smart ways to conclude your videos.

    Perfection is not your goal! You do not need professional equipment to create quality videos. A webcam or a basic camera will be enough. Also, if you have a cell phone with a video camera on it, you can utilize it for your work. So long as you have solid information and remain professional, people are going to watch your videos.

    Try to let your unique personality come through in your videos. Your audience is predominantly interested in seeing exactly what you have to offer. The more viewers feel that they know you, the more likely they are to develop a relationship with your brand and not with your competitors! Many customers appreciate the chance to link a friendly face to a company and its products and services.

    Don’t think in terms of a single video. Think of an entire series of videos, which can become a marketing campaign. If you create a show which appears every week on a specific topic, for example, people will come back to see what’s new, and you’ll grow a loyal viewer base.

    Once you begin with video marketing, you’ll probably find it impossible to stop. It’s effective, easy, cost-effective and really fast to produce! It can also put your business on the Internet map, boosting your customer base right along with the bottom line. Get started soon and realize your potential in video marketing.

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    Source by Cameron Nyack

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