Tag: Valuable

  • How to Select the Right Marketing Strategy for Your Business

    How to Select the Right Marketing Strategy for Your Business

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    I’ve probably had more conversations about this topic with clients than any other: What marketing strategies should I use to market my professional services?

    These days, there are more options to market yourself than ever before. And you may have a tendency to look for something quick and easy that will generate a never-ending stream of new prospective clients.

    I wish that solution existed. Some of the newer methods of marketing, such as YouTube videos, are very powerful, but extremely difficult for the average person to pull off successfully.

    Over the years, I’ve had tremendous success with three primary marketing activities. And I’ve also helped a whole lot of clients implement these strategies successfully as well. Nevertheless, for all of them it can take a tremendous amount of time and energy to get consistent results.

    Here are the pros and cons of each strategy and my overall recommendations about how to integrate each one into your overall marketing plan.

    Networking and Direct Outreach

    This strategy about building relationships with others in your field who can connect you to prospective clients. This means having conversations, attending meetings (individually or in groups), and doing follow-up. Sometimes it means reaching out directly to those in your network (including LinkedIn), being proactive, and exploring possibilities for projects.

    Pros: Networking is the most concentrated, focused, personal kind of marketing. And if you do it well and consistently it can be extremely effective in building strong relationships and trust with your business associates and prospects.

    Cons: The downside of networking is that it can drain your energy. This is a particular issue for introverts like me. And networking only enables you to reach a limited number of people.

    Recommendation: Start marketing your professional services by meeting as many people as you possibly can – face to face. Join organizations and associations and then learn how to use LinkedIn to connect with new prospects.

    Speaking (Live and Webinars)

    If you want to gain a reputation as an expert, nothing is better than speaking. And it combines the best of networking and writing, in that you are connecting with people directly and also sharing your valuable expertise.

    Pros: Speaking can quickly establish you as an expert. And you can immediately follow up with those in your audience.

    Cons: The downside of speaking is that, for many people, it comes with a high fear factor, therefore a lot of people avoid it.

    Recommendation: As your network expands, start to find audiences to present your ideas through professional associations, chambers of commerce, and other groups both offline and online. Learn the skills of giving a great presentation and of following up with your audience members.

    Writing

    Publishing articles and books have always been a good way to market professional services. It establishes your credibility. And with the expansion of various platforms on the Internet, such as Medium, and tools such as WordPress, it’s easier than ever to put your ideas out there.

    Pros: There is no better way to get your ideas out into the world and in front of a large number of people quickly and at virtually no cost.

    Cons: The downside of writing is the sheer volume of online material. There are so many articles published online these days and sent out by email that it can be hard to break through. And yes, writing is a lot of work and takes lots of time.

    Recommendations: You should publish an online newsletter and blog as soon as possible. Work at growing your list and you’ll expand both your reach and credibility. Note that this can take years, so you need to be patient.

    This is the fifth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track. 5 Pillars article here.

    Social Media (supplemental strategy)

    For independent professionals, social media is a fast and easy way to communicate about what you’re up to in your business. It’s worth the time to set up LinkedIn, Facebook and Twitter accounts.

    Pros: It’s easy to set up social media accounts and start posting and linking almost immediately.

    Cons: It can take a long time to gain traction that results in any new business. And it can also eat up a huge amount of time.

    Recommendation: Think of social media as a supplement to networking, speaking, and writing. It can increase your visibility and credibility among those you already know.

    All of these marketing strategies take time to master and don’t yield immediate results, but in my experience, the time and effort you put into them will reward your investment many times over.

    Perhaps the biggest mistake you can make in marketing your professional services is implementing these activities randomly and superficially. For success, you need to do all of them regularly and frequently. And for that you need a solid, step-by-step plan.

    Cheers, Robert

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    Source by Robert Middleton

    Views: 1

  • Selecting the Character's Emotion

    Selecting the Character's Emotion

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    The last article covered the process used in selecting and portraying the character's objective. Many of the same principles also apply to the selection of the emotions. As with the objective, the ability to choose and convey strong emotions is a valuable tool for the actor. Many performances work mainly because of the powerful emotional portrayals.

    In a dramatic sense, what are emotions and how do they affect the audience? Emotions, together with intentions and obstacles, are the forces that move the characters through the story. They are feelings so powerful that they can change the character's life or destroy it. And by destroy, I mean decimate one's inner powers, beliefs, even one's life. For the actor, such feelings must be larger than life. They must also be readable to stir and lead the audience in the desired story direction.

    Emotions affect the audience in many ways. Most important is the empathy they create causing the audience to care about certain characters and follow their struggles. They likewise, create a for or against polarity for each main character as the audience observes, evaluates, judges, and even takes sides. As part of the behavior, emotions create deeper awareness of the character, often justifying their actions. In addition, emotions can change the audience perspective and the way they feel or think about a given issue. They are instrumental in leading the audience in the desired story direction

    Like the intention, the emotion can intensify the conflict within or between characters. It can likewise, establish sympathetic or antagonistic roles, ones that make the audience root for the hero and boo the villain.

    In choosing the emotion, the guidelines are similar to those used in selecting the objective. First read and study the entire play. Look for clues in the dialogue, the action, the stage directions, and in the resolution of the story. Select choices that result in the story line making sense.

    Like the intent of the character, the emotion is derived from the character's viewpoint, what the character knows and feels up to that point in the story.

    No one lives in a realistic world. We occupy a space of our own creation – bits and pieces of actuality mixed together with our internal perceptions, our hopes, our fears, our memories, and our anticipations. This "reality" we live in – half fact, half fantasy – is as much the product of our emotions as our rationality. Thus, in any given situation, what might be an acceptable intention and emotion for one character might be a contradiction for another character. Knowing the character's goals, flaws, and inclinations in context of the total story will aid in determining these choices.

    Next, we need to answer the question, does the character's emotion assist the intention or does the emotion create an obstacle? Placing the objective, what the character wants, in conflict with what he or she feels will likely shift the focus of the scene to the character with the greater internal struggle.

    Let's use the example where a man is at a dance and sees the women of his dreams sitting alone. His intention might be: To get to know her. But his emotion, fear of being rejected, would be in conflict with his intention. Thus the focus of the scene would be primarily on his internal struggle and the purpose of the scene might be to show the man overcoming his fear.

    But let's say her intention, to marry rich, is assisted by the emotion, ambition. And the scene resolves when the women walks away when she discovers the man is dirt poor. If his initial emotion of fear were replaced by desire and his intention remained to get to know her then the focus of the scene would center more on the relationship and the impending discovery. The purpose of the scene could be to introduce his major obstacle in the story, the women, along with his over all goal: To win her love.

    The initial choices for each character might look like this:

    MAN

    Objective: To get to know her

    Emotion: Fear / Desire

    WOMAN

    Objective: To marry rich

    Emotion: Ambition

    The above choices set up confrontations, the inner doubts of the man, and then, his desire for her is countered by the revelation that he's not rich enough for her. After the woman learns this, her emotion changes to contempt for the man and she walks away. The characters' choices would now change to:

    MAN

    Objective: To win her love

    Emotion: Determination

    WOMAN

    Objective: To marry rich

    Emotion: Contempt (for the man)

    These choices place the focus of the scene on the major conflict that is resolved later in the story when he wins her love. It, likewise, centers on what's important, the relationship.

    As with the intention of the characters, the emotion need not follow the logic of the dialogue and action. Modern plays and movies do not always express the thoughts and emotions of the characters clearly, nakedly, up front. Today, we have to play the duality of people; playing what they appear to want against what they really want. And sometimes the two may have no connection what so ever.

    In modern plays, every character has two behaviors. What is really going on and what they are willing to show to the world? So many emotions, to be played properly, need to be partially masked or repressed.

    Using the man and woman from our earlier example, let's set up a scene later in the story, one that demonstrates the duality of the characters and uses of partially masked or repressed emotions. At a shopping mall, they meet by chance and their dialogue is mainly small talk. The scene ends with each alluding to errands undone. The only hint about what is really going on is found in the following script action lines:

    He rarely looks directly at her.

    They shake hands, each holding on longer than necessary, and then each goes their way.

    In view of the story's final outcome, this is likely a scene where her objective, to marry rich, is weakening, and that she has some attraction for the man. Based on how their first meeting resolved, their selections might be as follows:

    MAN

    Objective: To not upset her / To win her love

    Emotion: Desire / Determination

    WOMAN

    Objective: To show him I don't care / To make him want me

    Emotion: Determination / Curiosity

    This would be a scene where the characters are not open with each other, yet the audience (or camera) is aware of the inner conflicts and what's really happening. The behavior could best be reflected through masked and / or repressed emotions.

    If the man were to play his emotion of desire openly, he would surely upset her. So he has to repress it or use a mask technique and unleash his desire when she is not looking at him. The woman is determined to show the man she doesn't care about him, but now he appears to have no desire for her. From her point of view, something has come to change the relationship and as a result, she alters both her objective and emotion.

    His apparent disinterest makes her curious and her objective in now: To make him want me, like all men do. Her actions might be to get his attention, to entice him. But the problem is, he's not looking at her. How can she obtain what she wants? She uses the lingering handshake.

    You can see where these choices create conflict both within and between the characters. They also create subtle shifts in behavior that move the story forward. Interest in the relationship is likewise increased because the audience is aware of something the characters are not. And as the scene ends, the audience has a pressing question: "What will happen the next time they meet?"

    The foregoing example demonstrates one answer to the character's choices. These are, by no means, the best or only selections. In fact, the type of actor you are is also a consideration. If you were Jack Nicholson, your emotions might be different than if Arnold Schwarzenegger were he playing the same role. Each actor brings to the scene his or her own perspective and emotional latitudes. Furthermore, a scene played as a comedy versus one being played as a drama might result in different sets of emotions for the characters.

    Here are some other factors that should be considered: Who are you in the story? What is the situation, and what is the relationship? For instance, if you were playing a love scene as a character that had little experience with the opposite sex, your emotion might be fear (fear of the unknown) rather than the expected desire or lust.

    Now change the situation to your having a good dinner with your loving spouse. Your emotion would change to maybe contentment or joy. Now change the relationship to your having dinner with an important client. Your emotion might range from apprehension to ambition to greed. Who you are, the relationships, and the situation, all have a bearing on the emotion selected.

    How many emotions can you use in a scene and how long do you play an emotion? As a general rule, work with only one dominant emotion in a scene – until something occurs to change it. These occurrences could be a change in the relationship, the situation, who you are, new information, overcoming obstacles, new obstacles, and succeeding or failing at one's intention. Any one of these events could have enough impact to motivate a change.

    Most scenes have one dominant emotion running through them and while the actor may use subtle shadings of other emotions, that one feeling prevails – until something occurs to change it. If the actor were to change the emotion at each minor occurrence, the audience would question the character's integrity and loyalty to the cause for which he is fighting.

    Too many changes cause the character to lose part of his identity. We become uncertain about who he is, what he's attempted in the past, or what he's after now. Credible characters are made up of consistent behavioral patterns. By that I mean, what has happened before will likely happen again should the same situation occur. There will, of course, be a few surprises, but for the most part, certain emotions will dominate each character's behavior as he or she progresses through the story.

    So when you research and study the entire play, you will likely find certain emotions and emotional patterns repeated to reinforce the identity and commitment of the character. For instance, the repeated pattern of mischief – embarrassment – fear might be the dominant emotions for a small overly rambunctious boy. A young executive struggling with business ethics might have an emotion pattern of ambition – determination – greed – guilt. A woman in jeopardy might follow a curiosity-suspicion – fear – terror progression.

    As you can see, certain emotions and their progressions make up a portion of the character. Also look for surprises where the emotion swings 180 degrees, ie, contentment to fear, desire to contempt, revenge to compassion.

    When working on a play or scene, write down in the margin of the script your choices in objectives and emotions, where the changes occur, and the motivation for making the change. Beginning actors tend to be non-committal while experienced actors, however, take dramatic risks and commit themselves to their choices. By writing them down, you've made a major step to that commitment.

    To aid in selecting the emotion, I've compiled discussions of root emotions , the primary forces in most scenes. These discussions explore the physical sensations, sources, forms, and dynamics of the most common root emotions. They will serve as a guide in stretching the clarity, strength, and polarity of your emotional repertoire.

    This article has covered the basic skills used in the selection of dramatic emotions. Use these skills as tools to nurture and release the character's true feelings, to foster the isolation and control of emotional behaviors, and to achieve the desired strength (story importance), clarity (audience knowing / feeling it) and polarity (protagonist-antagonist orientations ).

    Implementation of your selections is addressed in another article. This article will cover the various methods used to generate credible emotions.

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    Source by Erik Sean McGiven

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  • Advantages of Online Doctor Consultation

    Advantages of Online Doctor Consultation

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    What will you do when you feel ill or suffer from any medical ailment? Without any second thought you will set an appointment to go all the way to the doctor’s office to sit and wait to get treated. Does it sound time-consuming? It is a well known fact that this is an internet age, where almost all the things are done online. Yes, today you don’t need to go to any clinic to see a doctor because an array of fully qualified licensed doctors is available online with whom you could make online appointments.

    This service considerably plays an excellent role for those who pay too much care for basic medical issues such as athlete’s foot, bronchitis, sinusitis and many other simple illnesses. Using this service not just saves your time and money but also helps you to get acute medical issues treated. An online doctor is polite and friendly and encourages patients to ask questions about various health concerns and get their doubts clarified. Now, patients can stop making repeated visits to the doctor’s office for the treatment of acute simple conditions. The detailed consultation report and explanation helps the patients to understand clearly and work towards improving their health.

    Some of the benefits of online doctor consultation are listed below:

    • Alternatively, online medical consultation service is also known as “telemedicine service”. It serves as a great resource for those who have limited conveniences and who are too sick to leave the house to go to the clinic and visit the doctor. In this busy scheduled world, most of the people would be on the go and would be away from home. Therefore, they may find it difficult to fix an appointment with their desired specialists. Don’t worry! Now, you could schedule an appointment with your choice of specialists from the comfort of your home or any other places any time of the day.

    • All the patients are valuable and receive the same care as they would get from the clinics. The dedicated professionals with ready access to state-of-the art online medical services render high quality care for the needy patients.

    • Additionally, online medical consultations and prescriptions are available wherever you happen to have internet access and a computer or other internet-connecting device.

    Most of the patients suffering from minor medical conditions such as cold, ear infections, insomnia, rashes, flu, etc show negligence in getting a proper treatment and in visiting a doctor (since it is a time-consuming process). Therefore they tend to keep delaying the essential health check. But now, an online doctor consultation service will make it easier for them to get these diseases treated.

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    Source by Anitha Hari

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  • Always Be in Money Making Mode!

    Always Be in Money Making Mode!

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    Every day you should be doing something to make money. Making money can become a habit, just like not making money. It is important that you cultivate and develop the money-making mindset.

    If you have an email list send them valuable and information information on a regular basis. If you are creating content to get links back to your website, create it every day. Do something – an article, a press release, a video, a blog post or comment. Do it every day.

    Do something every day to bring in money. Get obsessed and addicted to making money. Put your focus on making money, not TV and other non money making time wasters. Making money absolutely must become your new lifestyle.

    If you truly want to be successful and make your living online it is time to sacrifice your normal time that’s dedicated to other things, and shift that time and focus to creating cash flow.

    Start with where you are right now, start with the knowledge you have right now. Start with the resources and assets you have right now. Don’t wait until you know it all because you never will!

    Your income is going to come from how much product/service you sell. You have to change your focus and how you use your time.

    Full time marketers (or those who want to be full time marketers) focus their time and attention on “making money”… they focus on selling stuff. It’s not rocket science my friends.

    Too many distributors spend their time on making changes to their website, changes that will have little effect on sales. Don’t get caught up in this. Stop worrying about making your store ‘pretty’ and trying to get everything perfect because you never will! I don’t care if you have only one product or 200 products… spend your time promoting what you have!

    Focus on those things that will make you money like driving traffic to your website, building your list and selling to your list.

    At the end of each day always ask yourself “What did I do today to make more money from my store?” Whether small or large always do something daily to make money. That is the reason you have your store, to make money.

    If your store is to satisfy your Ego or impress others kill it right now and find a regular job!

    Do whatever you can to get visitors to sign up on your list. Give your list members valuable and informative free stuff like written articles and reports, videos about your niche and videos on using your products, surveys… anything that bonds them to you. You give people FREE and valuable helpful information and they will reciprocate by giving your orders.

    Your long term GOLDEN GOOSE to making you tons of money online is building a huge email/newsletter list and making them loyal followers and then SELLING to them!

    Like I said, it’s not rocket science people, it’s plain and simple BUSINESS! Now go and let making money dominate your thoughts 24 hours a day, 7 days a week, and 365 days a year!

    Godspeed… CoachDoug

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    Source by Doug Allan Dammeier

    Views: 0

  • Be An Expert Internet Marketer

    Be An Expert Internet Marketer

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    Perception is so important in dealing with other people in any aspect of human experience. In the field of internet marketing this is especially true. Your website visitors, subscribers and customers should perceive you as someone they can believe in; someone they can trust. To this end it is so important to always ensure that the information you provide is accurate and honest. Even if you are not the greatest expert on a topic your customers should perceive you as a source of reliable and valuable information. Never claim to be something you are not but by offering quality your subscribers and customers will consider you to be someone they can comfortably deal with.

    A good starting point is to establish yourself in a particular niche. At a later date you may well wish to expand your business into other fields, but I would recommend that you operate in just one subject area to start with. The more specialized your chosen niche is, the easier it will be to promote yourself as the 'go-to' person. If the niche you choose is one where you already have an in-depth knowledge then you are in a very strong position to market within that niche. You can genuinely portray yourself as an expert by way of autobiographical notes added to your website, articles or sales pages.

    If you do not have that level of expertise, concentrate on learning as much as possible about your niche through research and study. Immerse yourself in all aspects of the niche so you do become, at least, something of an expert, able to answer queries and give a genuine aura of knowledge which will go down very well with your customers. It has been said that the definition of an expert in any field is someone who knows more than you do. Any newly qualified teacher will tell you how, from time-to-time, they manage to stay just one lesson ahead of their students.

    There have been libraries full of advice about how to select an ideal niche so I am not going to cover that here. You will find that information very, very easily via your search engine, but one piece of general advice would be to find a topic which has a significant following but which has limited coverage on the internet. As always with internet marketing, research is the key. The marketplace is vast so there are seams of gold out there as yet un-mined if you can find them. Go prospecting!

    Being seen as an expert by your website visitors will always have a significant positive impact on your business but you do need people to find your website and related copy to be 'suitably impressed'. Finding a profitable niche which is largely undeveloped will make it easier to bring in the traffic as the competition will be much less fierce. Once you have people on your site then, and only then, can you impress them with your expertise, your available information and your products. You might say that these two things go hand-in-hand – traffic and expertise.

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    Source by Rob J Hinchliffe

    Views: 0

  • The Gay Solution (1): Finding a Loving Male Partner to Marry

    The Gay Solution (1): Finding a Loving Male Partner to Marry

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    Sex without love wouldn't satisfy you for more than 15 minutes and love without sex wouldn't satisfy you at all. So how do you find both in the same man? That was the question I left you with in a previous article.

    A friend of mine is a life-insurance broker. He always says that there is only one rule for survival in sales and that is see people, see people, and see people. It's a numbers game. Of all the people you are going to see only between 2 and 10% will buy from you, so the more you see, the better your sales. Meeting people is exactly the same; the more people you meet, the better your chance of meeting the right person. Luckily there are a few possibilities in meeting new people.

    The older guys (read: even older than I am) tell us that they didn't have gay clubs, bars, or dating services so they had to refine their gaydar and flirting skills. The fact is that those skills are still just as valuable today as they were years ago. Another important skill is taking it one step at a time. Two types of guys never end up with a perfect match; those who fly off in a second, and those who never come out of the starting block. The guys that fly off are proposing marriage before they even know the other guy, and those in the starting blocks only stare evening in and evening out.

    If you are a flyer you need to relax. Look for friends in stead of possible partners. Nothing is a bigger turn-off than a guy who hits on you after he has tried everybody else on his way to your table. Friendly people have a few good friends, many acquaintances, and two or three possible people they might be interested in. Guys who try to fly into serious relationships have no friends, one or two acquaintances, and the whole city as possible people they are interested in. The important thing you should learn from this is that you start by meeting lots of people, you will find a few very good friends among them, and in time you will meet somebody you are really interested in. Flyers always run the risk of getting their heart broken on a weekly basis. You can never keep up with who they are in love with – it changes every time you see them, and every month or two they try you yet again. That is when you decide to ignore them completely.

    The guys who never take off are almost in the same position. They see a possibility every night, but they are too scared to do anything about it. They look a bit weird if they stand in a corner ogling everybody so you ignore them as well. They have a few acquaintances that turns into friends because they normally end up in a group of seekers – waiting for something that never happens. If you are in such a group get out and start building your self-esteem. If you do not think that you are good enough as a partner, nobody else will believe in you either.

    With that in your mind go back to the gay clubs, gay bars, dating sites, and the gay section of your local bookstore – start by making friends, being a good friend, and enjoying friendship for its own rewards. Stay away from the friend-zone – that is the ogling bunch in the corner. You will do fine.

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    Source by Brand Doubell

    Views: 0

  • Direct Sales Team Vs Distributor – Which is Better For an International Market?

    Direct Sales Team Vs Distributor – Which is Better For an International Market?

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    If you’re looking to expand your sales to new markets, then there’s one big question you must ask: do I build a direct sales presence or use a distributor? Each method has its benefits and drawbacks, but we’re going to make a strong case to use one method over the other in almost every instance.

    What’s the difference between direct sales and distributors?

    A direct sales presence means that your company establishes, manages, and pays a sales team of one or more people in the target market.

    An outside agent is any entity that will sell your product in exchange for a service fee. One example is a sales rep, who sells your product in exchange for a percent of the sale. A distributor is similar to a rep, except they would buy product from your company and sell it directly to the end customer.

    Is Direct Sales Better?

    For most businesses expanding into new markets, especially international markets, hiring a distributor is a better decision-at least until there is enough return from the market to justify building a direct sales presence.

    Sure, there is one major advantage to having a direct sales presence-control. Control over the day to day activities of your sales personnel is appealing to most business owners. But this control comes at a heavy price. To start, you’ll need to spend the time to hire someone in that market, then train them, then equip them with sales material and management, if not office space and equipment. These costs are prohibitive for most small businesses looking to expand internationally.

    And there are even more costs that we haven’t mentioned yet. Each market has it’s own unique laws, cultures and customs that are essential to master if your company wants to establish a successful sales presence. Japan is a classic example of a marketplace with unique legal structures and business customs that, if not followed, guarantee the failure of any sales efforts. It’s hard to pin down an exact monetary value to this learning, but ask yourself this: Can you afford to establish, manage, and pay a sales force in a foreign country for at least a year while they learn the ropes and generate no revenue?

    What about a Distributor? Is a Distributor better for new markets?

    Distributors are a cost effective means to enter a new marketplace successfully. Here are just a few of the reasons:

    • No Overhead:
      Unlike running your own sales team, a distributor will take care of the hiring, managing, payment, and optimization of its channel. You’re just borrowing their distribution, while they handle the maintenance.
    • Established Channel with Local Knowledge:
      A good distributor will already know all the laws and customs of the market you’re entering. You don’t need to reinvent the wheel-you can use someone who already has valuable local knowledge.
    • Understand Pricing and Purchasing Power of Market:
      Along with knowledge of the laws and customs comes knowledge about the most successful ways to price and market your product locally.
    • Cost Effective:
      Since you won’t be paying for the above items, distributor relationships are much more within reach of a small business trying to enter a new market.

    Using a distributor has some downsides as well, but they can be minimized by building a good relationship with a distributor.

    • Not your own people:
      You won’t be able to directly manage every step of the process. While it may make you nervous to lose some control over the sales process, you can manage the risk by building a transparent relationship with your distributor with constant updates and feedback from both ends.
    • Distributor has many products to represent:
      You may not be the distributor’s top priority at any given time, and you want to be sure your product is not getting shuffled to the back of the line. Once again, a well-established relationship with constant contact will ensure that your product is getting the attention it deserves.
    • Not a “turn key” solution:
      You can’t just give the distributor your products and expect success. You’ll have to manage the relationship. This takes time, but it’s still less costly than trying to install a direct sales team from scratch.

    So what do I do next?

    If you aren’t convinced that a distributor would be better for your organization than establishing a direct sales team, seek help from a consultant who has experience establishing a presence in new markets. A consultant can use his or her experience to analyze your opportunity and recommend the best course of action.

    Before you choose a distributor, you need to know….

    Choosing the wrong distributor will set you up for failure. The wrong distributor simply won’t generate sales, and you’ll have wasted at least a year finding and setting up an unprofitable relationship.

    There are certain things to look for in a distributor, and they are different for every market. The best thing to do is to find a professional, one with experience in distributor relationships, and hire that professional to help you search for and identify the right distributor.

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    Source by J. P. Williams

    Views: 0

  • 5 Steps to Move From Employee to Entrepreneur

    5 Steps to Move From Employee to Entrepreneur

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    Have you been considering quitting your day job in favor of starting a business? Have you just lost your job and are currently exploring alternative ways of earning a living? Have you always dreamt of owning your own business some day?

    Before you take the leap of faith into self-employment, consider these 5 steps:

    1. Get clear on your goals/passions – It’s not enough to decide to become a business owner. There are several questions and things to consider before you move forward in becoming a business owner. You will need to think about what kind of business you wish to run. You`ll need to determine if you wish to grow it from scratch, buy an existing business or purchase an available franchise. But even before you decide that- you should think about how the business will fit in with the rest of your life. Running a business can be a huge commitment of time and money. So ask yourself what do you enjoy doing or what will bring you joy? You will spend much of your day on your business so it’s a good idea for the business to provide work you actually enjoy doing. Ask yourself what you are most passionate about? What would you love to do? What is your dream job/business?
    2. Do your research/homework – Don’t make any rash or impulsive decisions and don’t leave your day job until you are absolutely sure of what you want to do and have a plan for doing it. Take the time to do good research by researching the industry, the marketplace, your potential target clients, your competitors. Do proper business research including a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Get a good handle on projected revenues and realistic operating costs as well as an understanding on how long it will take to breakeven and generate more revenues than expenses. Identify your personal strengths and skills and determine if there are any skills gaps. Determine how you will close any skill gaps or lack of expertise. Which gaps can be closed through skills training? Which gaps can be closed through recruiting the right people? Which gaps can be closed through coaching or mentoring? Determine what options and opportunities are available to you right now?
    3. Learn from others’ mistakes – There is no shortage of people who have started or run a business. Speak to as many people as you can who have gone before you. Learn what you can about what works, what doesn’t, and what mistakes others have made. Don’t waste valuable time and money. Be open to hearing others` perspectives on what they would have done differently. Hindsight is always 20/20.
    4. Business Plan ahead – Do the work and develop a business plan. While it may be a lot of work, it will be time well spent and most financial institutions will require one if you are searching for financing. The process of business planning is not only to prove to the bank that your business will be a success, it’s also a roadmap for you to follow to ensure success. Running your business finances can be like running your weekly, monthly or yearly personal budget – so if you haven’t developed good budgeting and financial management skills, it might be particularly challenging and doubly important to have a solid business plan.
    5. Hire a mentor – Starting and running a business can be challenging or even lonely at times. In addition to the day to day operations of the business, you may be mentally or emotionally overwhelmed by being a business owner. Having a safe place to go to for advice, guidance, and accountability or simply as a sounding board can be just what you need to help you make the transition into entrepreurship easier and smoother. Good coaching and mentoring can really help you fast track your transition.

    While there are many advantages to being an entrepreneur, it`s important for you to also consider the downside of self-employment. Become a business owner armed with as much information, skills and tools you can to ensure a successful transition from employee to entrepreneur.

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    Source by Linda Cattelan

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  • 4 Little Known Secrets to Becoming a Profitable Affiliate Marketer

    4 Little Known Secrets to Becoming a Profitable Affiliate Marketer

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    Affiliate marketing business has gotten a lot of buzz in recent times due to advances in internet technologies and upsurge of social media channels like Facebook, Twitter, LinkedIn etc.

    However, some affiliate marketers especially beginners struggle to earn profitably because they do not thoroughly understand the business.

    WHAT REALLY IS AFFILIATE MARKETING?

    Affiliate Marketing is the process of earning online commissions by promoting products and services. Your commissions are earned each time you get a lead (Potential customer) or sell products online.The interesting aspect of affiliate marketing business is that you can make a ton of money with a little monetary investment.

    Furthermore, you can start the business without products or services of your own, work from home and earn passive income even while sleeping if you have an effective system in place.

    HOW DOES AFFILIATE MARKETING WORK

    Register under the affiliate program of reputable companies that have valuable products and services.

    Decide on the niche products to focus on.

    Get your custom affiliate tracking link for each product you decide to promote online.

    Select the right traffic source to use in promoting the product.

    Decide on the marketing strategy to use i.e Blogging, video or social media marketing.

    4 MAJOR WINNING STRATEGIES TO INCREASE YOUR PROFITS ONLINE

    Focus on a single niche at a time

    You should choose a niche that you are both knowledgeable and passionate about. For example, Weight loss, Supplements, Nutrition, Pet training etc. This enables you to easily persuade your customers to buy your products. Also, this will allow you to learn and acquire new selling strategies that will increase your sales and multiply your profits.

    Select traffic sources

    It is recommended to focus on 2 traffic sources at a time. I will recommend focusing on one search engine and one social media traffic at a time. This enables you to properly track and optimize campaigns launched on each platform thereby maximizing your profits per product.The secret of super affiliates is their ability to focus on a traffic source, testing and tracking campaigns optimally.

    Test marketing strategy to use

    You can never know if either blogging, social media or video marketing will be most profitable until you test marketing strategies such as:

    Blogging: You can write a blog post using well research keywords for search engine optimization. This attracts your clients to your blog and causes them to make a decision.

    Video marketing; You can make a video describing the features of the product then you upload it on YouTube for people to watch.

    Social Media Marketing: This is the commonest and the easiest method especially for beginners. Facebook is a very good platform because it has lots of groups/forums where you can find people who are interested in your product and service. You can easily send them a friend request and pitch your products to them.

    Track the data/results gotten from each of the methods then you focus on the method that produces the greatest profit.

    Select the traffic type

    The traffic type can either be free or paid traffic.

    Free traffic involves search engine optimization, social media groups, and article marketing. The drawback of this method is that it does not allow you to target your client based on their interests and demographics.

    Paid traffic involves using Pay per click or Pay per view advertising on search engine and social media platforms. This method is faster, associated with increased conversion and profits because it allows you to target your clients specifically based on interests and other features.

    Finally, affiliate marketing business is very lucrative and you can start becoming profitable today once you implement the strategies above.

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    Source by Christopher Ugo Oseh

    Views: 0

  • Four Simple Steps to Control Your Scottie’s Chewing Habit

    Four Simple Steps to Control Your Scottie’s Chewing Habit

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    Are you getting desperate about your Scottish terrier’s new habit of chewing anything he can lay his paws on? Do you feel like falling on tears as you watch your shoes, your carpets, your sofa torn out by his destructive action?

    I’ve got good news for you: you can easily control the chewing habit by proper training your Scottish terrier.

    But first you need to understand that chewing, like barking, is a natural instinct of Scottish terriers, as it attends their need to sharpen their teeth. Puppies going through the teething process tend to chew everything because it alleviates the pain in their gums. This behavior should only last for a few months, during the teething period.

    If the chewing habit persists beyond one year, then your dog has a problem. And you too.

    And here’s where a good training program comes in. Your Scottie is unable to judge by himself what is valuable to you or not, it’s up to you to teach him what he can chew and what he cannot. He will not realize that everything cannot be chewed unless he is trained and the chewing habit corrected.

    Training can be somewhat costly but everything considered it is a lot cheaper to invest in training and in a few chew toys for your dog than to replace expensive furniture in your home.

    In the meantime, follow these four easy steps that will help you in controlling your Scottish Terrier’s chewing habit:

    1. Keep valuable things you do not want to be chewed out of reach.

    2. Keep your Scottie in a confined place like his crate, for example, while you are sleeping or not around. Provide him with chewing toys for him to entertain himself.

    3. Give him attention and physical activity to overcome boredom and loneliness. Walk and play with him whenever you can.

    4. Reprehend him with a firm “No” when you catch him chewing and replace whatever he’s chewing with a chew toy.

    By following these instructions it will not take long until the bad chewing habit is completely eliminated.

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    Source by Ari Weinrich

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