Tag: Unique

  • The Front Door Money Modality

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    This is a very easy modality to implement. It’s a one time modality if you want it to be- you do it and forget about it. You can do it again every Spring, every equinox, or, every full moon, if you want to. Or you can do it once, and forget about it. It’s really about the intention you infuse into this modality while you do it.

    The art and practice of Feng Shui is something that seems confusing and elusive at first. There are many ways to approach the subject and there are many Practitioners who interpret Feng Shui and implement it in their own unique way. Basically, Feng Shui concerns itself with how Energy is directed, deflected, and capitalized on based on certain Baguas, or, areas of your home. The theory is, that by changing how Energy is channeled and flows throughout your home, you also begin to change your very own Energy.

    What flows into your home via your Front Door? What energy are you allowing into your place of residence? This particular modality will assist you in channeling the Energy of abundance and wealth into your home. Although many Feng Shui practitioners have advocated this modality, I suggest some preparation work before doing it.

    In essence, you place nine coins under your front door’s welcome mat. The coins can be a mix of loose change, silver dollars, or, antique coins. They will form a V pattern, with four on one side and four on the other, the ninth coin will be placed at the apex of this pyramid. The top of the pyramid faces your door, the widest part of the pyramid faces outward. This type of shape is conducive to channeling and redirecting the Energy of Abundance and Wealth to the person(s) receiving it, inside your Home.

    That’s it. If you’d like, you can do some preparatory work.

    a) Let the coins sit in a cup or bowl of sea salt or kosher salt overnight. This will release all the Energies built up on the coins from previous owners.

    b) Before placing the coins under your doormat, Bless them. Set an Intention that the Energy of Abundance and Wealth and Financial Freedom flow into you through those coins.

    That’s it! A simple modality to allow the Energy of Abundance and Wealth into your Home.

    Big Hugs,

    J.Henry

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    Source by J. Henry

    Views: 0

  • Interior Decorating Ideas For a Small Living Room

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    Are you looking for interior decorating ideas to use in a small living room? Small living rooms can look just as attractive as large living rooms. Small living rooms can be unique as well as have a certain character that is sometimes missing in a larger room.

    How do you decorate a small living room? I would suggest that you buy a large mirror which becomes the focal point in the room. Mirrors reflect light and add interest to the room.

    The next way to decorate a small living room is to change the furniture arrangement. You can move the furniture away from the wall, which is actually recommended for small rooms, or at least slant a couple of pieces of the furniture just to add personality to the room.

    Take a look at the accessories that you have in your small living room. If you have too many home décor accessories in a small room, they actually break up the space–so less is better. Look for quality accessories that you just love and want to display. Putting accessories in a grouping rather than scattering them throughout the room will make the room seem less cluttered.

    Another way to decorate a small living space and give the illusion of height and space in the room is to use crown molding. Crown molding is a wonderful way to make a room more attractive. The eye goes up to the top of the ceiling and gives the illusion of height. Crown molding can be painted the same color as the décor in the room, or you can use a regular wood grain molding which is wonderful addition to any room.

    A way to lighten a small living room and also give the feeling of spaciousness is to add sconce light fixtures, which bounce light off of the ceiling. The light goes up toward the ceiling. It gives a wonderful atmosphere in the room, and since the eye goes upward, the room seems taller and it adds ambiance to the room.

    Area rugs add interest and personality to a small room because of their pattern, texture and color. They also add a sense of depth to the room without taking space away from furniture and accessories.

    A very simple way to make a small living room sparkle is to simply wash the windows. Keep them sparkling clean, and make sure that all the shiny surfaces, such as mirrors, television screens and glass top tables are also shined and polished. This simple reminder gives any room in your home a neat, clean look.

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    Source by Lynn Cressy

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  • Top Network Marketing Company – Why Are the Products So Expensive?

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    I’m sure you’ve heard this question before, Why are top network marketing company’s products so expensive?

    This is one of those ever-present questions that networkers and direct sales people will continue to encounter (probably) forever–and there’s always more to it than meets a simple answer.

    One key is not to side-step it. There are good and genuine reasons for legitimate, premium-priced products–and of course there are over-priced ones as well. Honesty is best, as always, and I’ll endeavor to give you the general truth with my answer to the question.

    Special Products at Special Prices

    First, the products available through top network marketing companies sales and distribution model are mostly what are called “specialty” items. They are higher priced products to begin with, having more costly ingredients and more complex designs or formulas; they are simply more expensive to make and package. Some well-known non-network marketed examples are Clinique makeup and fragrance products, Apple computers, iPods and iPhones, Armani clothing, Mercedes and Lexus automobiles.

    Unless you’re dealing with a scheme or a scam, these premium products outperform their cheaper, off-the-shelf counterparts, giving consumers more and better benefits. Since they have greater value, they cost more.

    If these products are being outsourced by the networking company (produced by a “third-party” vendor/supplier), they tend to be manufactured in smaller production runs that do not allow for all the optimal low-cost advantages of buying and making in the high volumes mass-marketers enjoy. The manufacturing processes are more complex and exclusive. The profit margins are higher. This results in a higher quality product with more attention to detail and quality control.

    The reason manufacturers and marketing companies select network marketing and direct sales is because these higher-priced products are of higher quality, and they therefore require special methods of distribution and sales.

    Simply put, they cannot compete with the lower-priced, lower quality “commodity” products, which are sold based mainly on discounted mass-market pricing and brand awareness alone. Think Wal-Mart and Costco.

    Specialty products are “education-intensive.” They need greater explanation; for example, what formula, ingredients and/or processes makes the product more expensive than those mass-market goods available through direct response marketing (such as the Internet and mail-order) or retail chain store sales. Many require demonstration.

    Mass-market products depend on advertising, promotion and merchandising at “point-of-purchase,” all of which are required to get consumers’ attention, let them know the product exists (to create “trial” especially if it’s “brand” new), and to give them enough compelling reasons to purchase and keep on purchasing.

    Going head-to-head with nationally advertised products, many to most of which are heavily discounted and sold at the lowest price possible, is a tough game for just about all smaller businesses to win. Imagine trying to sell vitamins or nutritional beverages or “prestige” cosmetics against a major manufacturer selling through Wal-Mart, or a natural toothpaste against a tube of Crest® through Kroger or Publix supermarkets.

    Specialty products are perfect for the person-to-person, information-rich education, demonstration and service oriented methods of network marketing.

    And that’s where the important second aspect of network marketing’s “higher price” comes in: the added value which you as a “distributor” add to the specialty products you sell.

    Added Value Added

    Network marketing and direct sales representatives add significant value to the product they sell and they are well paid when they do so successfully.

    We reach consumers with the awareness of new products and services that ads and merchandising–no matter how persuasive or promiscuous–would not be able to reach out and touch. And by virtue of our one-on-one, personal relationship with these buyers, we appeal to them with a level of trust and service no mass-market, retail product advertiser could hope to compete with.

    The extraordinary level of service Network Marketers provide is not available when buying through mail order or retail outlets. It is a real and tangible benefit, part of the product’s value–and its price.

    For example: Someone tries a network marketing anti-aging health product. It’s personally presented for them–either in person or via mail–with a host of educational material about the product: scientific studies, article reprints, even books or tapes explaining how the product was made, how to use it, its unique features and its benefits.

    Within one to two days, the network marketer again contacts the person to follow up, asking how they are doing, checking to see that their customer is following use directions properly, make recommendations, etceteras. These service calls continue daily, bi-weekly or weekly until the customer is satisfied and happy.

    The network marketer will also continue to send informative and educational material such as updates from scientific literature. He or she will also let the customer know about other products the company offers that this particular customer with his or her unique needs and wants might also enjoy.

    This is an extraordinary level of service that is a real and tangible benefit for the consumer. This kind of personal and knowledgeable attention is not available when buying through the Internet alone, or mail-order or most all retail outlets. It is one of the things network marketers are paid for and it is part of the product’s value–and its price.

    Are there cases where the above education and service are not offered? Of course.

    Are there products that do not have special ingredients or qualities that support a higher price? Sure.

    And are there times when a network marketed product is simply more expensive to pay for the multiple-level commission structure? Yes.

    Back in the early 1950s, a dog grooming service was opened in New York City to serve people living in the exclusive Park Avenue, 70th and 80th Streets area. They charged $25 to shampoo and clip a dog. They had no customers. Then they jacked-up their prices to $250 per visit–and were an instant success. The Cadillac Seville, when first introduced in test-market showrooms priced at under $10,000, bombed; at $14,000 the very same automobile became an instant best-seller.

    Value is a perception. The relationship between quality, benefit and price, i.e., value, is in the mind of the consumer-beholder. Businesses price goods and services according to what the market will bear. Successful marketers come up with just the right mix of value-benefit-price.

    The majority of network marketing direct sales products are of the genuine higher-quality variety, not available in stores, special in ingredients, design and making.

    Most offer the convenience of in-home or on-line ordering and to-the-door delivery. They are also special in terms of…

    Marketing and Customer Service

    The network marketing “sales person” adds value to the product through his or her education, service and sales to the customer.

    All of this has its price. And according to consumer trends and the explosive growth of network marketing direct sales companies and their products worldwide, more and more people every day think it’s worth it.

    What’s the truth about the price of products offered through network marketing? Are they too high? And if so, why?

    The full answer to this one is complicated. If you need a short one, mine is:

    High? Usually, yes.

    Too high? Sometimes… yes, but generally no.

    So, if they are high, why? Let’s start with looking at what kind of products we’re really talking about here.

    The Truth is, Specialty Products Cost More

    Network marketing is predominantly a “specialty products” business: The products we sell most often tend not to be the type you’d find in supermarkets, drug stores or any other mass merchandiser. They are not the kind that combines the lowest possible price for the least acceptable level of quality. For a conventional retail parallel, look at the products in a natural or health food store, beauty salon, boutique or upscale department store.

    Specialty products cost more to make. The ingredients are unique and high quality and production is low quantity–the amounts manufactured usually are not great enough to take advantage of the economies of scale enjoyed by big-time, high-volume, mass-market producers. So these products more expensive–both to make and to buy.

    Also, specialty product makers usually cannot depend on major advertising to increase sales: they don’t have that kind of money. So they have to use more expensive forms of distribution, such as small, individual retail outlets whose profit margins are higher than mass-market stores and chains.

    Profit Margins and Markups

    Here’s an example: a discount chain drug store might be able to markup a bottle of vitamins that normally sells for $3.00 wholesale for less than the normal 33 percent retail profit margin. And, because they buy in large volumes, they’ll get the product for less than $3.00 to begin with.

    A natural or health food store might buy that same product at the full $3.00 wholesale price, and use a markup of 50 percent to get their full 33.3 percent retail profit margin.

    To the consumer, buying at retail, here’s the difference: $3.99 at the drug store and $4.50 at the health food store.

    And then there’s “what the traffic will bear.”

    There are sexy boxes of imported chocolate that go for $38.00 each, and poly-bags of 50 mini Reeses Peanut Butter Cups you can get for less than $3.80. If your taste tends towards expensive, you’ll generally pay more–in “margin” percentages to middle-people and in total dollars.

    Let’s look at a comparison of one single product offered through the conventional manufacturer-to-retailer distribution system and the exact same product sold through network marketing.

    $$$ From Conventional Manufacturer to Consumer

    We know specialty products cost more to make; again, the ingredients are unique and high quality, and the production is low quantity, so they are simply more expensive.

    Manufacturers speak of “Cost of Goods” (CoG): that’s the figure that a product costs the company to make, including overhead, ingredients, packaging and labeling, sales commissions (such as broker’s fees), etc.

    The very minimum a manufacturer needs to sell that product for is double, or a 50 percent margin. Considering that most competitive businesses operate on a six percent pre-tax profit, that leaves them 44 percent to pay for everything else. So, the $2.00 CoG product they make, they sell for $4.00.

    Now, some manufacturers sell direct to retailers–not many, but a few do, and when they do, they’ll take a higher profit margin to pay for the Cost of Sales (CoS).

    However, most manufacturing companies deal through distributors, who charge for warehousing, shipping and selling the products to retail stores. Normal wholesale is a 25 percent markup, which you get by multiplying the purchase price–plus freight if not included–by 1.33. So, our $4.00 item would be sold by a wholesale-distributor to the retailer for $5.32. (Again, plus or not freight costs which can run 10 to 15 percent additional.)

    To achieve a 33.3 percent profit margin, the retailer has a 50 percent mark-up–or higher. Our $5.32 product ends up on the shelf at $7.98.

    Now, this is the minimum scenario–not what normally happens except in the more strongly competitive markets. It’s not the least bit unusual to find the manufacturer selling that $2.00 CoG product for $5.00 or $6.00… the distributor working on 35 percent instead of 25 percent… and a retailer – especially from a specialty market segment–look for a 50 percent profit (i.e., a 100 percent markup), instead of “only” one third.

    And if all of that were true, the retail price of the product through that sales and distribution system would be more like $14.95.

    $$$ In Network Marketing Direct Sales

    Let’s work this one backwards (because that’s how most of the numbers are figured for your commissions).

    If the networking company’s product sells to consumers for $15.00 it will have an average retail commission to the networker of from 20 percent to 40 percent. So, using a 30 percent retail commission, the company’s “wholesale” price to the mlm distributor will be about $10.50.

    Let’s say that your company pays out a full 50 percent in “downline” or organizational commissions. That means that the company’s lowest from-the-warehouse price for the product would be half of wholesale, or $5.25.

    That’s right in the ballpark for specialty manufacturing, distribution and sales.

    It’s a Question of Value

    There is also a greater value, beyond the “specialty products” issues of ingredient quality, cost of manufacture and so forth and that’s the education, information and service delivered by the person-to-person distribution network.

    Learning the product’s proper use, additional uses, history, all about the ingredients, etceteras, is all part of its value. And products offered through word-of-mouth network marketing have more of this “added value” than any others.

    This last point begs the question:

    “Are products purchased through network marketing higher priced to make up for the compensation or commission payments to distributors and their networks?”

    Can they be? Yes.

    Are they… usually? No and Yes.

    In an authentic, intelligent, sincere and sensible network marketing direct sales company, one that’s well-managed and directed… a company that understands that the financial health and well-being of the men and women in the field MUST lead their mission, decisions, strategy, policies and procedures… no.

    But that new ostentatious corporate headquarters in the prestige location… corporate jet… an army of “distributor service” personnel… rock concert “conventions”… $50,000 “big name” keynote speakers… resort vacations and incentive cruses to exotic locations paid for by the company… luxury car allowances… are all expenses that need to be paid for. Where does that money come from?

    Directly (in terms of potential commissions that will not be paid out to people) or indirectly (in over-priced products and/or inflated charges for marketing materials, self-replicating websites, business building tools and trainings), the money comes from only one place… the men and women in the field.

    “So… do network marketed products cost more?” Sometimes yes and other times no.

    Can they be more expensive than similar items of equal value offered in a conventional market such as a retail store? Yes, they can.

    In fact, you can find numerous examples of both conventionally retailed products and networking products of similar sizes, shapes and qualities at prices that vary by as much as 30 to 40 percent or more.

    The only sure rule in product pricing the world over is, “What the traffic will bear…” No matter what distribution and sales route the product travels. It’s not so much a game of “Let the Buyer Beware,” as it is and always will be…

    “Let the Buyer Be Aware.”

    Factor in the at-home shopping convenience… the customer service… the satisfaction guarantee… personal attention… education and information–and in today’s increasingly competitive global marketplace, the “aggressive pricing” posture being taken by more and more networking companies around the world–along with the generally superior quality of the products available through network marketing and direct sales…

    … and I believe a growing number quality-conscious consumers will agree with me, top network marketing company’s products represent outstanding value.

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    Source by John Milton Fogg

    Views: 0

  • 5 Ways To Make Money With WordPress

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    If you have ever wondered how to make money with WordPress, then you have just landed in the right spot. As you know, WordPress is the most used Content Management System with more than 30,000 plugins and over 600 million downloads for the latest version of this CMS. It is obvious that it is very widespread and has a unique reputation worldwide.

    Let’s find out how we can make use of WordPress in order to make a decent income in the long term.

    1. Create Your Own WordPress Plugins.

    If you’re knowledgeable about HTML, PHP and CSS, then you can make your own custom WordPress plugins.

    You can imagine that the price of one plugin can reach up to $60 and even more. If you are lucky to get your plugin go viral and sell it like, only, for 1k WordPress users, you would end up banking $60k. You better be up and ready.

    2. Designing And Developing WordPress CMS.

    Should you be familiar with programming languages such as C++, C#, PHP, HTML, CSS, JQUERY, and AJAX, then you can be a WordPress developer and achieve a substantial financial income easily.

    Working in the development of WordPress is highly required due to the potential of WordPress and its fast growth all around the world. You can even start working on the freelance services marketplace like Fiverr or Freelancer or even launch your own website to promote and sell your WordPress service.

    3. Managing The Hosting For WordPress.

    WordPress, in the end, is just a free publishing software which includes scripts containing files of the WordPress program. Therefore, those files need a host so as for this CMS to work and function correctly.

    WordPress Content Management System works on the minimum requirements, and you can profit from the hosting management or the production of hosts for WordPress blogs. Those sites will not use more roughly than 1 gigabyte per month depending on the type of the website and its monthly traffic.

    4. Maintenance And Technical Support.

    This method depends on the second one where which you have to be familiar with the programming languages as well as being an expert in the networks and server systems to solve the customers’ technical problems and difficulties.

    You must have a high expertise in the field of networks and management of both shared and private servers as WordPress fully operates on those hosts.

    It is inevitable that customers would often face multiple issues, and your role as an expert would help solve those problems.

    Having these skills and experience would, certainly, not only allow you to work in a good company but also make your own business which would return you a considerable passive income.

    5. Establishing Of A Hosted Program As A Service (Pro Method)

    It is known by most bloggers and marketers that the use of WordPress is mainly for managing content and blogging, and this is what it does. However, have you ever thought of altering the code in order to make WordPress a program or script capable of hosting other WordPress blogs?

    Yes, it is possible to do that but probably without modifying the WordPress code and make any script but rather through the use WordPress MultiSite WPMS.

    The latter would allow you to create a network of websites on one WordPress installation.

    Eventually, these are the 5 ways which would help you really generate satisfying income online.

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    Source by Sami Ezzine

    Views: 0

  • Aromatherapy – Nature’s Fragrant Medicine

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    We all know how fragrances make us feel. Some aromas make us euphoric, others have a more soothing effect, and specific familiar smells can transport us back in time and bring on feelings of nostalgia. The psychological and emotional effects of fragrance and the extreme importance of our sense of smell are obvious. But, did you know these same fragrances can also be used to heal your body and create well-being in your life? Aromatherapy is a well-known technique amongst healers from all parts of the world and all civilizations.

    What do they know that you don’t?

    As with Color Therapy, Sound Healing, Crystal Healing, and Energy Therapy, the aim of Aromatherapy, within the scope of healing, is to activate the senses of the body. The goal is to eliminate the conditioned, logical, and analytical mind, thus activating the wonderful reality of “feeling” and experiencing life in it most empirical and purest form. It is in this empirical state, that we are able to break the illusions of separation and connect on a deeper level with the energies that surround us. Dr. Richard Gerber MD, author of Vibrational Medicine, tells us that one of the best ways we can change dysfunctional patterns in our energy bodies is to administer therapeutic doses of frequency-specific energy. We do this by using herbs, crystals, sound, and energy also called vibrational medicines.

    It is common knowledge and practice, that scent can affect physical and psychological changes in living beings. We experience it regularly in our daily lives. When we smell a fragrance, it triggers an immediate emotion or feeling, that makes us happy, excited, calm or even nostalgic. Aromatherapy, practiced throughout thousands of years, dating back to the ancient Egyptians and the Vedic culture of India, where plant extracts and medicinal plants are still widely used.

    The term Aromatherapy was coined in 1937, by a French perfumer and chemist by the name of Rene-Maurice Gatterfosee. Aromatherapy is the holistic science of utilizing naturally extracted essences from plants to balance, harmonize and promote the health of body, mind, and spirit. Through the knowledgeable and controlled use of essential oils, we are able to achieve physical, emotional health, and overall well-being. As with other holistic practices, Aromatherapy is always used to treat the “whole” person and not just the symptom or the disease.The application of essential oils is historically mentioned countless times and throughout diverse civilizations (Egyptians, Greeks, Romans etc.) for a variety of health-related applications. Today, there are thousands of studies on essential oils. We know that their effectiveness is accurately merited by their composition of very small molecules, that are able to penetrate deeply and quickly into our cells (Transdermal delivery).

    The sense of smell is the most neglected of all the senses in humans. This is surprising when we consider that seventy to seventy-five percent of what we perceive as taste, actually comes from our sense of smell. The neurons that sense the odor molecules, lie deep within the nasal cavity, in a patch of cells called the olfactory epithelium. To understand how odor is humanly perceived, it is important to know why the limbic system allows us to behave differently when experiencing different odors. The Limbic system is a complex system of nerves and networks in the brain, involving several areas near the edge of the cortex, related to our instinct and mood. It also controls our most basic emotions (fear, pleasure, anger) and drives (hunger, sex, dominance, care of offspring). A very important aspect of smell is that olfactory neurons make up the only sensory pathway, that is in direct contact with the brain. Because of the close connection to the limbic center, feelings and emotions can naturally be regulated, as well as memory.

    The application and uses of Aromatherapy in healing, obey the same Universal Law that everything vibrates at different and specific frequencies. Every atom in the universe has a specific vibratory or periodic motion. Most plants (and animals,) use enzymes to break down molecular components during their life processes. And, each of these enzymes has a unique crystalline form with a specific vibratory frequency. The vibrational frequency of an oil reflects the innate integrity of these elements and the intrinsic enzymes embodied within its substance.

    The process of using Aromatherapy in healing treatments is to apply plant-derived oils with the correct matching frequency. Therefore, allowing the physical body to absorb these energetic vibrations and bring the body back to a state of well-being and equilibrium. Essential oils do not resonate with the toxins in our bodies; neither, do they resonate with negative emotions. This incompatibility is what naturally helps remove toxins and toxic energy from our systems. Aromatherapy, energetically speaking, can help dislodge forgotten traumas by surfacing them in our consciousness. For, it is in a state of consciousness that we can face, deal with them, and let them go. The therapeutic properties of this method, create exceptional vibrational remedies, capable of healing or rebalancing the body/mind/soul/spirit. Essential oils can regularly be used in body oils for massage, facial/body lotions and oils, baths, inhalation, diffusion, and on the energy points on your body.

    It is fairly simple to integrate Aromatherapy into your daily life. You do not need to be a master of plants and herbs. Choose a few. Learn about their energetic properties. Smell each oil. How do they make you feel? Once you have narrowed down your list and hand chosen your favorites, here are some DIY ideas:

    • Place a few drops on a tissue and place it in the air vents in your car. Enjoy Aromatherapy anywhere you go. No need to schedule extra time to enjoy the benefits of essential oils.
    • You can mix your favorite oils with coconut or jojoba oil (my favorites) and use them instead of your regular perfume.
    • Mix your essential oil in distilled water. Then, using a spray bottle, spray it as an air freshener around the house. You can also spray it on your favorite pillows and throws.

    Be Creative! You Are Unique!

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    Source by Susan Vilanova

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  • Explore a Luxurious Lifestyle With Flats in North Kolkata

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    North Kolkata and luxurious lifestyle? They are not quite synonymous to each other, right? Are you sure about this outlook? Well, the reality is based on a different story altogether.

    North Kolkata essentially represents the vintage charm of the city. There is something unique about the region. While walking down the lanes of this region, you'll come across homes which were built during the British era or even before. The lanes are narrow where you'll find children indulging in playing 'gully cricket'. You'll come across the traditional shops selling fried eatables or as the Bengalis call it 'Tele Bhaja' along with some iconic sweet shops. However, luxurious lifestyle calls much more than such features. It calls for modern features that will upgrade your living standards and simplify it as well.

    Hence, things are changing for North Kolkata. The small shops, old vintage houses and narrow lanes are getting replaced by contemporary facilities and modern living spaces. However, does that mean this place will provide you with a luxurious lifestyle? Let's delve into the blog to familiarize with the truth.

    Luxury Living & North Kolkata- Do they Go Hand-in-Hand?

    Modern Residential Projects: Luxury starts with residential complexes defined by opulence and style. The housing complexes in North Kolkata will provide you the same. Most of the projects in this region are stunning defined by comfort, luxury and modern-day conveniences under one roof. The residential complexes are wrapped in the pure essence of nature backed by modern features, bringing you the best of both worlds.

    Most of the projects are spread across a huge acre of land with 60-70% open spaces defined by lush green foliage. Such projects also consist of landscaped gardens, ponds, pocket gardens, children's park and the likes to provide one with well-rounded lifestyle amidst a stunning milieu.

    Upgraded Living Spaces: With modern housing complexes, you'll also get the advantage to live in fine living spaces which will essentially improve your living standards. Constructed using cutting edge technology, the projects consists of comfort packed rooms, quality apartment specifications (like bathroom & kitchen fixtures) and an amazing city view. What's more? The modern luxury apartments in North Kolkata are open on 3-4 sides and are Vaastu compliant, thus bringing comfort and good vibes in your new home. Some projects will also provide you with duplex living spaces within a price range of 30 lakhs to 40 lakhs. Isn't that incredible?

    Excellent Amenities & Facilities: In today's world, it is mandatory for a residential complex to provide the residents with a remarkable set of amenities and facilities. Understanding the significance of the same, the developers are making sure to provide the residential complexes with clubhouse amenities and residential project facilities that will enhance the living standards a step further. Luxuriate with residential complexes in North Kolkata consisting of features like:

    • Rooftop swimming pool.

    • Adda Room

    • Pool Table

    • Modern Gymnasium

    • A Multi-Purpose Grass Court.

    • Landscaped Green Areas

    • Reflexology Park, etc.

    Apart from these three primary features, connectivity quotient in North Kolkata has improved as well. The region has seen an increase in local train routes, buses, auto-rickshaws, call cabs and even metro links, easier simplifying the daily task of traveling to various parts of the city. For example, if you buy flats in Barasat, you'll stay considerably close to the airport, local railway stations and upcoming metro link for an easy traveling affair.

    With connectivity, the region has also seen an improvement in commercial facilities. The region now consists of popular schools, health care centers, malls, departmental stores, entertainment zones, etc., thus meeting your requirement for a well-rounded lifestyle.

    Hence, does luxurious lifestyle and North Kolkata goes hand in hand? We can say without any second thought they do go hand in hand. Hence, North Kolkata is becoming a hub of high end residential projects to provide you with a posh living standard. Are you planning to buy a new home? Why don't you check out the residential complexes in this region? Your dream home is probably hidden here.

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    Source by Jems Hug

    Views: 0

  • Department Administrator Interference in the Doctor-Patient Relationship

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    I contacted a resident doctor in Internal Medicine at a teaching hospital and asked if he would be interested in becoming my primary care physician (PCP). My note briefly described my background in health outcomes research and two of my prescription drugs. He wrote back that he would be honored to be my PCP, and came across as professional, humble, and sincere. A new doctor-patient relationship was formed, and I contacted my existing doctor’s office to arrange for my medical records to be transferred, which immediately informed that office that I must be dissatisfied and going to a new doctor. I also shared with the resident doctor confidential information from my medical records and a copy of one of my professional presentations at a health care conference.

    A department administrator then contacted me to say the resident doctors are not available every day of the week for clinic and are not even here when they do their ICU rotation. Also, the Internal Medicine department protocol would not allow the resident doctor to write me a drug prescription for off label use. Finally, she was concerned that in the past I have ordered and correctly interpreted my own blood tests. The administrator’s attitude reflects one of the chief complaints Americans have with the health care system: the system is coming at them and requiring them to get health services in some predefined structure to which the facility is accustomed but which eliminate any potential for individualized treatment according to individual patients’ needs.

    Apparently the administrator did not spend enough “careful consideration” to get her facts straight. I do not need to see my PCP daily or even monthly. My track record shows I saw my existing doctor once in a calendar year, and the prior doctor before him I saw once in a 15-month period. So the administrator based her decision on her own ignorance of the facts.

    She also misstated facts concerning off-label prescriptions for drugs by resident doctors. One of the drugs we are talking about is Clomiphene. Both a resident doctor and an attending faculty physician at the teaching hospital advised me that they would be willing to write me (off-label) prescriptions for this drug, and the attending physician did indeed phone in a prescription for one of the drugs at my request. Similarly, the Dept. of Obstetrics and Gynecology (OB-GYN) advised me that their doctors, both resident and attending, have prescribed Clomiphene to patients. Therefore, residents in Family Medicine and OB-GYN (both primary care departments) can write prescriptions for Clomiphene, but “protocol” prevents residents in Internal Medicine (also primary care) from writing off-label prescriptions. What kind of a cockamamie rule is that? What, the residents in Internal Medicine are too dumb or too naive to understand off-label benefits of medicines?

    Finally, I had planned for my resident PCP to order and interpret blood tests each time I visited him. The administrator could have learned that fact if she had bothered to call or write me before jumping to conclusions and interfering in my doctor-patient relationship. I strongly reject the Director’s paternalistic view of medicine in which she feels she has to protect resident doctors from patients who order or interpret their own blood tests. These resident doctors are young professionals who have completed their medical degrees; they don’t need paternalistic oversight from a department administrator telling them who they can and cannot invite to be patients.

    Apparently, an overwhelming number of patients who visit this teaching hospital’s doctors want to be told what to do and how to feel. I am the exact opposite; I take personal responsibility for and manage my own health, which is strongly advocated under health care reform. Having a more equal, collaborative relationship with my PCP works for me, and that seems to be the true reason for the administrator’s interference. Studies show that medical malpractice rates drop with a non-paternalistic model of health care services. That fact of reducing litigation risks is pushing more health care systems across the country to migrate to a non-paternalistic model.

    LEGAL ANALYSIS

    I. Formation of Doctor-Patient Relationship

    The first question to address is whether, based on this fact pattern, a doctor-patient relationship was formed. When I gave the Internal Medicine resident doctor confidential information on two off-label drugs that I take, that act would be analogous to a prospective client approaching a lawyer with facts about his case to see if the lawyer will assist him. Contacting a lawyer this way does not create an attorney-client relationship. However, the lawyer is under an ethical duty to protect the confidentiality of the information shared by the prospective client. Similarly, the resident doctor was under an ethical duty to keep the information I shared with him confidential.

    When a lawyer responds to a prospective client, “I agree to take your case,” or “I will be your lawyer,” or words to that effect, then an attorney-client relationship is created, and the protection afforded to the client’s information rises to the level of constitutionally protected attorney-client privilege. In this case, when the resident doctor responded that he would be honored to be my PCP, we have offer and acceptance forming a contract. The offer-acceptance could be construed as my offering to be his patient, which he accepted, or his offer to be my PCP, which I accepted.

    But offer and acceptance are only two of the three required elements to form a contract. The third essential element is exchange of consideration, expressed in Latin as the quid pro quo. In this case, there were several separate exchanges of consideration that complete the formation of a contract and thereby render it enforceable in a court of law. Consideration is defined as some act or some transfer of an item from one party to the other, for which the receiving party had no legal right to otherwise obtain that consideration. There is no requirement that the consideration have intrisinc value. For example, the transfer of a scrap piece of paper can constitute valid consideration that renders a contract binding and enforceable.

    The initial disclosure of confidential information from my health history amounts to sufficient consideration. Second, the fact that both I and the doctor each began pursuing scheduling an appointment for me to see him is also consideration: neither of us had a prior legal right entitling us to that action by the other person. Third, when we continued to correspond after offer and acceptance, with additional information being shared back and forth, further consideration was exchanged. My sending the resident doctor a copy of one of my professional presentations was a fourth example of consideration. Finally, my request that my medical records be transferred to the resident doctor’s clinic constituted an obvious legal detriment based on reliance rendering the contract enforceable.

    If a lawsuit were filed for enforcement of this contract, I am confident that the plaintiff would overcome any attempt to dismiss the lawsuit by the teaching hospital’s attorneys based on the absence of a contract. Defendant might attempt to argue that no contract could be formed, because the resident doctor is not licensed. According to the website http://medical-dictionary.thefreedictionary.com/resident+physician, a “resident physician is a graduate and licensed physician receiving training in a specialty, usually in a hospital.” The resident’s licensing status would not prevent the formation of an enforceable contract, as we have in this fact pattern, for treatment in the supervised residents’ clinic.

    In court, we would pose a series of questions: 1) Is the resident a graduate of a medical school? Yes! 2) Was our conversation focused on health care treatment? Yes! 3) Does the resident see other patients (whether supervised or unsupervised) in the resident clinic? Yes! 4) Are the resident’s services billed to the U.S. government and to private insurers as the services of a doctor (not a student or a doctor’s aide)? Yes! 5) Did we both use the term PCP in describing our relationship? Yes. 6) Did the resident undertake to assist me in obtaining a medical appointment to see him? Yes! With these answers, any court of law is going to recognize if it looks like a duck, swims like a duck, and quacks like a duck, then it is a duck. Therefore, the defendant’s argument on licensing will be viewed as a red herring and will fail. In a similar vein, courts have noted “it is axiomatic that a doctor-patient relationship may arise from, briefly exist, and be limited by the unique circumstances presented in a transfer situation.” Sterling v. Johns Hopkins Hosp., 145 Md. App. 161 (Md. Ct. Spec. App. 2002). It does not matter how long the doctor has been seeing patients or how brief the contact with any given patient, a doctor-patient relationship can be formed.

    Selection of a PCP and other medical decisions are “core” private decisions. A fundamental tenet of privacy jurisprudence, as it has been applied to other types of personal matters, is that the individual most directly concerned is entitled to make and implement the protected decision autonomously and free from paternalistic government intrusion. See, e.g., Zablocki v. Redhail, 434 U.S. 374, 54 L. Ed. 2d 618, 98 S. Ct. 673 (1978) (decision to marry); Moore v. East Cleveland, 431 U.S. 494, 52 L. Ed. 2d 531, 97 S. Ct. 1932 (1977) (decision to live with extended family members); Griswold v. Connecticut, 381 U.S. 479, 14 L. Ed. 2d 510, 85 S. Ct. 1678 (1965)(reproductive choice). I would argue that the constitutional right to privacy also protects autonomy in selecting a PCP among a wide choice of available doctors, selecting which medications I want prescribed, and choosing what lab tests I want to order myself to monitor my health.

    In 2005, the Supreme Court of Arkansas provided the best statement in American jurisprudence on the elevated status of the doctor-patient relationship. The court noted the relationship of doctor-patient is unique. “The loss of this relationship, even temporarily, causes irreparable damage to the doctor and the patient. There is no adequate remedy at law because the loss is a loss of a one-time opportunity.” Baptist Health v. Murphy, 362 Ark. 506 (Ark. 2005)

    The court noted that the hospital had violated the Arkansas Department of Health rules and regulations for hospitals by failing to enforce policies that protected the doctor’s selection of patients and the patient’s choice of a physician. “We interpret this to mean that an otherwise qualified doctor must be granted access to his patient for the purpose of treating his patient, if that is what both the doctor and the patient want. Or, stated another way, a hospital cannot deny the services of a physician of the patient’s choice if the patient is already being seen by physicians at the hospital. Baptist Health v. Murphy, 362 Ark. 510-511 (Ark. 2005)

    Based on reading Baptist Health, I will now forward a copy of this article to the state Department of Health to determine whether the teaching hospital violated any of my state’s regulations requiring Tennessee-licensed medical centers to have policies or bylaws that respect the patient’s right to select his own physician. If so, then the teaching hospital is violating those regulations.

    II. Tennessee’s Tortious Interference Statute

    Tenn. Code Ann. § 47-50-109 is captioned, “Procurement of breach of contracts unlawful – Damages.” The administrator tortiously interfered in my doctor-patient relationship and prevented the resident doctor from performing his services under our contract. She therefore procured a breach of that contract. The administrator will argue that she was merely performing her duties, but that is no excuse for interfering in an existing doctor-patient relationship.

    Although Tennessee jurisprudence does not have a case on point, courts across the country have taken a dim view and expressed disapproval of employer interference in the doctor-patient relationship. For example, the U.S. Supreme Court stated, “The ethical objection has been that intervention by employer… makes a tripartite matter of the doctor-patient relation. Since the contract doctor owes his employment and looks for his pay to the employer… rather than to the patient, he serves two masters with conflicting interests.” United States v. Oregon State Medical Soc., 343 U.S. 326, 329 (U.S. 1952).

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    Source by Michael Guth

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  • Direct Marketing – 5 Essential Components of Successful Direct Marketing

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    Direct Marketing produced $2.05 trillion in sales in 2012. That represents about 8.7% of US GDP in 2013. This implies several key points.

    First, competition in direct marketing is stiff. With all those advertisement dollars being spent on direct marketing, you need to ensure your message is getting through and being heard. Second, with stiff competition, you need to craft compelling messages, not once, but repeatedly. You need to do this effectively and efficiently, if you want to do more than just tread water.

    Thus, it’s important to develop a marketing strategy that optimizes your budget spend by employing direct marketing more effectively. Here are 5 essential components of successful direct marketing.

    1) Deliver a Compelling Sales Message

    Several elements go into creating a compelling sales message. Successful sales letters and other marketing content must be relevant, useful, and persuasive. Marketing content that works grabs your prospect’s attention, shows uniqueness, and builds trust with your prospect. Employ these three elements in all your direct marketing content.

    · WIIFM – Tell your prospect exactly what’s in it for him or her.

    · Unique Selling Proposition (USP) – Clearly describe why your solution is the superior one.

    · Testimonials – Let your satisfied customers “sell” for you.

    2) Follow-up Leads Promptly to Attract and Engage Your Prospect’s Attention

    You might have a lead-generating sales letter, but if you don’t follow-up, valuable leads will slip through the cracks. Follow-up a live event with a phone call, an email, or a letter that invites the prospect to take the next step.

    Offer a free demonstration of your product or service. Set up an appointment with a subject matter expert who can go into greater detail on how your company’s solution works, and why it’s better than the competition’s. Then, before the scheduled demonstration, send a white paper that explains your product in detail.

    Follow-up, engage and spark your prospect’s interest in your solution.

    3) Promote Your Brand

    Benefits from branding give companies and edge over competitors that don’t brand. Branding helps position your product or service favorably. It also gives you pricing and distribution power. The takeaway is: never miss an opportunity to brand.

    Direct marketing affords you many online and off-line media to build brand awareness. Online media: (1) Banner advertising; (2) Blogs; (3) Email; and (4) Website. Off-line media: (1) Print advertising – sales letters, postcards, brochures; (2) Press Releases; and (3) Public Relations.

    4) Nurture the New Customer Relationship

    Lead nurturing is just as important as lead acquisition. Most companies want to develop long-term relationships with customers. That’s because they become repeat customers. And, over time, repeat customers generate more sales and profits to your bottom line.

    Outbound marketing provides many ways to build and maintain a thriving lead nurturing program. You can employ email, direct mail, social media, mobile, podcasts, seminars, phone calls, and videos.

    5) Integrate and Synchronize Online and Off-line Direct Marketing

    To optimize your message and direct marketing budget, success lies in finding the right mix of online and off-line methods. One method isn’t necessarily better than another. Instead, the secret sauce to successful direct marketing depends on how you weave these various methods together.

    You can integrate and synchronize these methods along the sales cycle beginning with message delivery. Start with a sales letter, follow-up with a phone call or email. Refer your prospect to your website for deeper marketing content, and don’t forget to brand throughout this process.

    Achieving the right marketing mix produces a “multiplier effect” that helps you close sales faster and easier. Employing different media in a consistent and coherent manner working towards the same goal optimizes your marketing efforts.

    Don’t Overlook the Value of Direct Marketing

    With so much attention focused on inbound marketing lately, it’s easy to overlook direct marketing’s benefits. However, as you can see, it still commands the lion’s share of sales. Therefore, it’s prudent to examine your marketing strategy’s focus and align your budget accordingly.

    Before you undertake a direct marketing campaign, employ these five essential components to compete effectively and efficiently for that $2.05 trillion market.

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    Source by Alex M Milo

    Views: 1

  • 25 Health Benefits of Cinnamon – A Miraculous Spice

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    Cinnamon is one of the world’s oldest known spices. The tree is native to Sri Lanka where it was found thousands of years ago. It is the best spice available in terms of its nutrition and health. It contains unique healthy and healing property comes from the active components in the essential oils found in its bark. Cinnamon has extremely high anti-oxidant activity due to which it has numerous health benefits. Aside from being used as a medicine by other cultures since ancient times, the health benefits may also come from eating it which can be listed as follows:

    1. Lowers Cholesterol:

    Studies have shown that just 1/2 teaspoon of cinnamon included in a daily diet can lower cholesterol.

    Also Cinnamon may significantly lower LDL “bad” cholesterol, and triglycerides (fatty acids in the blood) and total cholesterol.

    2. Reduces blood sugar levels and treating Type 2 Diabetes:

    Several studies have shown improved insulin sensitivity and blood glucose control by taking as little as ½ teaspoon of cinnamon per day. Improving insulin resistance can help in weight control as well as decreasing the risk for heart disease.

    3. Heart Disease:

    Cinnamon strengthens the cardiovascular system thereby shielding the body from heart related disorders. It is believed that the calcium and fiber present in cinnamon provides protection against heart diseases.

    Including a little cinnamon in the food helps those suffering from coronary artery disease and high blood pressure.

    4. Fights Cancer :

    A study released by researchers at the U.S. Department of Agriculture in Maryland showed that cinnamon reduced the proliferation of leukemia and lymphoma cancer cells.

    Besides, the combination of calcium and fiber found in Cinnamon can help to remove bile, which prevents damage to colon cells, thus prevents colon cancer.

    5. Tooth decay and mouth freshener:

    Cinnamon has traditionally been used to treat toothache and fight bad breath. Small pieces of cinnamon can be chewed, or gargled with cinnamon water which serves as a good mouth freshener.

    6. Cures Respiratory Problems:

    Cinnamon is very useful home remedy for common or severe colds. A person suffering should take one tablespoon of honey with 1/4 teaspoon cinnamon powder daily for 3 days. This process will cure most chronic cough, cold and clear the sinuses.

    Cinnamon also found to cure flu, influenza, sore throat and congestion.

    7. Brain Tonic:

    Cinnamon boosts the activity of the brain and hence acts as a good brain tonic. It helps in removing nervous tension and memory loss.

    Also, studies have shown that smelling cinnamon may boost cognitive function, memory, performance of certain tasks and increases one’s alertness and concentration.

    8. Infections:

    Due to its antifungal, antibacterial, antiviral, anti-parasitic and antiseptic properties, it is effective on external as well as internal infections. Cinnamon has been found to be effective in fighting vaginal yeast infections, oral yeast infections, stomach ulcers and head lice.

    9. Eases menstruation cycles:

    Cinnamon has also been found useful for women’s health as it helps in providing relief from menstrual cramping and other feminine discomforts.

    10. Birth Control:

    Cinnamon also helps in natural birth control. Regular consumption of cinnamon after child birth delays menstruation and thus helps in avoiding conception.

    11. Breastfeeding:

    It is also believed that cinnamon aids in the secretion of breast milk.

    12. Reduces Arthritis Pain:

    Cinnamon spice contains anti-inflammatory compounds which can be useful in reducing pain and inflammation associated with arthritis.

    A study conducted at Copenhagen University, where patients were given half a teaspoon of cinnamon powder combined with one tablespoon of honey every morning had significant relief in arthritis pain after one week and could walk without pain within one month

    13. Digestive Tonic:

    Cinnamon should be added to most recipes. Apart from adding flavor to the food, it also aids in digestion. Cinnamon is very effective for indigestion, nausea, vomiting, upset stomach, diarrhea and flatulence. It is very helpful in removing gas from the stomach and intestines. It also removes acidity, diarrhea and morning sickness. It is often referred to as a digestive tonic.

    14. Reduces Urinary tract infections:

    People who eat cinnamon on a regular basis report a lower incidence of urinary tract infections. Cinnamon is diuretic in nature and helps in secretion and discharge of urine.

    15. Anti clotting Actions:

    A compound found in Cinnamon called as cinnamaldehyde has been well-researched for its effects on blood platelets. [Platelets are constituents of blood that are meant to clump together under emergency circumstances (like physical injury) as a way to stop bleeding, but under normal circumstances, they can make the blood flow inadequate if they clump together too much]. The cinnamaldehyde in cinnamon helps prevent unwanted clumping of blood platelets.

    16. Natural Food Preserver:

    When added to food, it prevents bacterial growth and food spoilage, making it a natural food preservative.

    17. Headaches and migraine:

    Headache due to the exposure to cold wind is readily cured by applying a thin paste of powdered cinnamon mixed in water on the temples & forehead.

    18. Pimples and Blackheads:

    Cinnamon helps in removing blood impurities. Therefore it is often recommended for pimples.

    Also external application of paste of cinnamon powder with a few drops of fresh lemon juice over pimples & black heads would give beneficial result.

    19. Thinning of the blood and improves blood circulation:

    Cinnamon is a blood thinning agent which also acts to increase circulation. This blood circulation helps significantly in removing pain. Good blood circulation also ensures oxygen supply to the body cells leading to higher metabolic activity. You significantly reduce the chance of getting a heart attack by regularly consuming cinnamon.

    20. Toning of tissues:

    Considerable anecdotal evidence exists to suggest that cinnamon may have the ability to tone and constrict tissues in the body.

    21. Muscle and joint pain relief:

    Those who eat cinnamon on a regular basis often report that their muscle and joint pain, as well as stiffness, is reduced or even eliminated.

    22. Immune System:

    Honey and cinnamon paste is good for boosting the immune system, removing regular fatigue and increasing the longevity of an individual. It is also known to have anti-aging properties.

    23. Itching:

    Paste of honey and cinnamon is often used to treat insect bites.

    24. It is a great source of manganese, fiber, iron, and calcium.

    25. Healing: Cinnamon helps in stopping bleeding. Therefore it facilitates the healing process.

    Indeed, cinnamon has several health benefits as highlighted above that can be used to improve one’s health and boost one’s immune system. This is a great reason to keep some cinnamon around. Sprinkle it in your tea or coffee, over oatmeal or a sweet potato and, this will do wonders to your health.

    [However, there’s a word of warning to be taken that over dosage of cinnamon may be unwise. Also it is not recommended for pregnant women.

    Also, people who have been prescribed medication to manage their blood sugar should not reduce or discontinue their dose and take cinnamon instead, especially without consulting your doctor.]

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    Source by Yasmin M Elias

    Views: 0

  • My Drug, My Bread And My Appetizer

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    Your love letters are my appetizer

    Your guffawing is my drug

    And you’re my daily bread chaser…

    Ha ha, you swear… I’m your ladybug,

    Who you’d always keep fuller,

    But now you swell…It’s you I brag!

    Gotcha! My appetizer, I grab you first

    Here are those words that you burst:

    MY LOVE

    I miss you, I miss you so much

    I cannot wait to be with you…

    And kiss you and hold you in my arms.

    I have so many love and hugs to give you

    My love for you and my feelings are present

    And it’s growing and glowing every day.

    Each day I would discover you,

    Each day you are different,

    Each day you are beautiful,

    Each day everything is all new…

    Each day my love for you would remain

    Very strong that I’d have it hard to contain!

    Each day I love you with all my heart!

    And I promise we will never be apart…

    Oh, I am sick of love for you

    Henceforth, today

    If you want to hurt me, you can…

    I am at your knees!

    I am your love on the altar of sacrifice.

    If you had ever had wished…

    You can tear my heart at every moment,

    And I am not afraid to love you,

    You are someone special and different…

    With you my scars have been healed

    And all my fears have vanished…

    I already know that I will share much with you,

    I already know I am going through a lot with you,

    I already know I will stay with you

    until the end of my days…

    My heart and my mind are wide open for you…

    Oh, my love is open at great day for you!

    I love you deeply…I believe in you

    Forever, with grace…

    Yes! Truly these words are MY APPETIZER

    Next you’d enhance my day with a booster…

    Because you’d let me eat you any time I’d plea

    Likewise you’d never ever want to leave me

    or look your way out, ‘coz with me you feel free

    Hahaha, we’d always find our days end with glee!

    Ah! MY BREAD, you’d give me all the nutrients I need

    As we breathe together with our true loving seed.

    When I drink you up MY DRUG, my master

    Like cocaine, Oh my… you got me so addicted

    I wouldn’t have a day without your dopey laughter

    You’re my heart-sore…you got me so captivated.

    “Yes, hear me all my dear Folks!

    Take delight in my Chef’ stroke…

    He’d bake faces- a wry face, a wince, a glower

    So that with him, I wouldn’t ever get bore

    Though I would try his glances to ignore

    Still here I am, I crave for him! Even I’d get sour

    With all of the sound of his freaky snore…

    Hehehe… Very strange! Because those lion’s roar

    Would only sound-like the jazz music I adore…

    And with it, never would give me a bit of a bother

    So funny…I’d sleep deeply sound and even soar…

    In the morning I would rush up to the platter

    When I’d hear the wake up call of a rooster

    But never from the clinch of my sweet and wild boar

    You bet, I’d yearn for him more… he’d pet me to endure…”

    Gosh! You spoil me with your French kiss

    With all of your love appetizer to taste…

    As much as I could have you all embraced

    You’re all mine to feel full and be blazed!

    You always give me the best of your all,

    All the fun and laughter that I needed

    My love, you’re my drug, and my soul

    You alone I would ever get me addicted…

    Every day with you is an awe-inspiring ball

    With all of your love recipes I would deserve,

    Oh, my daily bread you’re unique from them all,

    I would have you always loved and preserved…

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    Source by Abeille Amore

    Views: 0