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Tag: Triggers

  • Are You Missing âeoeNostalgia Triggers” in Your Marketing Strategies?

    If you want to make your advertising and marketing campaigns double or triple in ROI while increasing your ability to influence others, learn the secrets of utilizing ?nostalgia triggers? within your messages.

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    http://www.associationofmarketing.org/articles/view.php?article_id=5391

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  • Gain Blog and Social Media Shares by Using These Words in Your Title

    A catchy headline, Facebook post and tweet can be a work of art that triggers the reader to action if done properly.

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    http://www.associationofmarketing.org/articles/view.php?article_id=14546

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  • Rap1, a potential new target to treat obesity

    Rap1, a potential new target to treat obesity

    cientists at Baylor College of Medicine, the National Institutes of Health and Virginia Tech Carilion Research Institute have discovered a new mechanism in the mouse brain that regulates obesity. The study, which appears in Cell Reports today, shows that this new mechanism can potentially be targeted to treat obesity.

    “It’s well known that the brain is involved in the development of obesity, but how a high-fat diet changes the brain so it triggers the accumulation of body fat is still unclear,” said senior author Dr. Makoto Fukuda, assistant professor of pediatrics at Baylor and the USDA/ARS Children’s Nutrition Research Center at Baylor and Texas Children’s Hospital.

    Fukuda and colleagues studied the mouse Rap1 gene, which is expressed in a variety of tissues, including the brain where it is involved in functions such as memory and learning. Little was known, however, of the role brain Rap1 plays in energy balance.

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  • Stephen King Is More Introspective in His New Novel Doctor Sleep

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    In Stephen King’s new novel, Doctor Sleep, King brings back the character of Danny Torrence, the little boy in The Shining. In interviews King says that when fans ask about the fate of specific characters (the one’s that actually live through the horror), he’s been more interested in the those that question the fate of Danny. I think most people who have seen the movie remember the cute little boy on a tricycle with a bowl haircut racing down the empty corridors of The Overlook Hotel. Later to run from a mad “white knuckle alcoholic” who was his father.

    Doctor Sleep is, in my opinion, semi autobiographical. Like Duma Key, which deals with the aftermath of a man who is in a horrendous accident (like King), Doctor Sleep deals with the reality of what it is like to be a recovering alcoholic. I didn’t know King was an alcoholic, but he has been in recovery for over twenty years. So he knows the depths to which one can plunge as well as the difficulties in trying to remain sober. In Doctor Sleep, Danny is an alcoholic like his father and a chain smoker like his mother (who, in the novel, has died of lung cancer). When writing the book, King’s son, Owen, told him that the “plunge” he had given Danny, now Dan, was not far enough to equal the plunge Dan’s father, Jack, had taken. King takes his advice. So, if you don’t want gross, speed read ahead. Dan, after having picked up a girl, gotten in a fight, spends all of his paycheck on cocaine, wakes up still drunk and has to go to the bathroom. “Another lurch from his unhappy gut… That released all of the puke triggers: the vinegar smell of hard cooked eggs in a big glass jar, the taste of barbecue-flavored pork rinds, the sight of french fries drowning in a ketchup nosebleed. All of that crammed into his mouth last night between shots. He was going to spew… ” And that he does in spectacular fashion. But that leads to the main reason for the scene… Dan’s plunge. As he’s leaving the bathroom, out of another room comes a toddler with a baggy diaper full of everything a baby discards, sees the coke on the table, runs to it crying, “canny, mama, canny!” Danny keeps him from getting the “canny” and the little boy falls asleep with his drunk mother. Danny notices bruises on the little boy’s body. While the mom is passed out, he goes through her wallet taking all of her money. Justifying this by saying she’d been the one who made him spend his paycheck on coke. The taking of the money haunts Dan. And the bruises on the little boy haunt Dan. This, to me, is the real crux of the novel. Dan can not get beyond the demons of his past, his murderous, alcoholic father, the dead but not dead people from The Overlook who visit him leaving behind pieces of their rotting, putrefying bodies and the mother with her bruised baby boy. Dan discovers “that memories are the real ghosts” and that, “you take yourself with you, wherever you go.”

    Of course in every King novel there has to be some type of supernatural forces causing havoc. In this novel, King expands on the concept of “the shining”. It’s the ability to read other people’s minds, or move objects, or project out of one’s self. Dan has it and so does a young teenage girl named Abra. In Doctor Sleep, they have to battle a bunch of centuries old serial killers, the True Knot, disguised as RV driving pensioners who literally feed off the pain of others. They only feed on those with “the shining”, and they make their deaths particularly brutal. It makes for better “steam”. They get a big kick out of 9/11 and other tragedies. The leader of this group, a woman named Rose, has a tusk. In Doctor Sleep, Dan fights his past with much greater dread and sense of terror than he does the woman with the tusk. Dan does, through AA, “come to know a new freedom and new happiness.” He also comes to realize that he “will not regret the past nor wish to shut the door on it.” With this novel King, apparently, is not shutting the door on his past.

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    Source by Linda M Caminiti

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  • Distinguishing Drug Abuse From Drug Addiction

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    Though “drug abuse” and “drug addiction” are often used interchangeably, in reality the terms refer to two distinct behavior patterns. An individual can abuse or misuse drugs without being inevitably addicted to them. Abuse or misuse involves the use of drugs defying the culturally acceptable standards or medically prescribed doses to attain a certain effect. The substances abused may be legal, such as alcohol or prescription drugs, or illegal, like heroin and other street drugs which have no medicinal value.

    On the other hand, drug addiction, or compulsive drug use, refers to an uncontrollable desire to use a drug in spite of being aware of harmful psychological and physiological effects that they can have on the body. Addiction is often characterized by an insatiable appetite for substances by increasing the dosage, leading to a complete dependence on them.

    Since abuse and addiction are two distinct concepts, their causes are unique as well. Abuse is generally considered to be more complicated but it is not necessarily triggered by any motivational factor, unlike addiction which is caused by a powerful motivational force. Therefore, in most of the cases, abuse may not always result in addiction, but addiction can certainly lead to abuse.

    Impact of drug abuse and addiction on the brain

    It has been observed that both drug abuse and drug addiction have similar effects on mind and body. People often view abuse and addiction as a moral weakness or character flaw. One of the common myths surrounding drug use is that quitting it is directly linked to behavioral changes. In reality, addiction is a disease which alters the brain functions, hijacking the natural motivational control circuits. Thus, quitting is simply not a matter of choice or willpower. Though, the decision to use the drug initially might be voluntary, changes in the brain structure due to repeated drug use can inhibit someone’s self-control and decision-making ability, causing intense cravings.

    Experts attribute the inability to refrain from drug use to these changes in the brain. However, modern medical advancements have led to the development of an array of treatment and rehabilitation options to combat the disastrous effects of addiction and help abusers take control of their lives. Studies have shown that a combination of medications and behavioral therapy can boost the recovery process with minimal withdrawal effects.

    Possible reasons leading to drug abuse and addiction

    For those who are dependent on illegal substances, it can be difficult to know whether they have crossed the limit. Here are some possible reasons that can trigger drug abuse or addiction:

    • Connecting socially: A strong desire driven by an urge to fit into a certain group could lead people toward drugs.
    • Dealing with problems in life: Continuous drug use can get individuals accustomed to it, and soon it might become the only way to escape from problems and challenges.
    • Using drugs to combat other issues: Serious concerns, such as panic attacks or chronic pain, can cause dependence on drugs, until people discover healthier alternative methods to counter such problems.
    • Strong influence of any drug: Frequent use of drugs triggers dependence on them. Thus, what started as a voluntary choice may slowly transform into a physical and psychological need.

    Leading a drug-free life

    Many families and individuals have suffered great losses due to addiction to drugs. Fortunately, there is hope, though the battle to eliminate addiction and regain sobriety is challenging. There are numerous treatment strategies that can go a long way in helping people come out of their addiction-related problems.

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    Source by Barbara Odozi

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  • Marketing Strategy: 7 Steps to Market Segmentation

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    Market segmentation is widely defined as being a complex process consisting in two main phases:

    – identification of broad, large markets

    – segmentation of these markets in order to select the most appropriate target markets and develop Marketing mixes accordingly.

    Everyone within the Marketing world knows and speaks of segmentation yet not many truly understand its underlying mechanics, thus failure is just around the corner. What causes this? It has been documented that most marketers fail the segmentation exam and start with a narrow mind and a bunch of misconceptions such as “all teenagers are rebels”, “all elderly women buy the same cosmetics brands” and so on. There are many dimensions to be considered, and uncovering them is certainly an exercise of creativity.

    The most widely employed model of market segmentation comprises 7 steps, each of them designed to encourage the marketer to come with a creative approach.

    STEP 1: Identify and name the broad market

    You have to have figured out by this moment what broad market your business aims at. If your company is already on a market, this can be a starting point; more options are available for a new business but resources would normally be a little limited.

    The biggest challenge is to find the right balance for your business: use your experience, knowledge and common sense to estimate if the market you have just identified earlier is not too narrow or too broad for you.

    STEP 2: Identify and make an inventory of potential customers’ needs

    This step pushes the creativity challenge even farther, since it can be compared to a brainstorming session.

    What you have to figure out is what needs the consumers from the broad market identified earlier might have. The more possible needs you can come up with, the better.

    Got yourself stuck in this stage of segmentation? Try to put yourself into the shoes of your potential customers: why would they buy your product, what could possibly trigger a buying decision? Answering these questions can help you list most needs of potential customers on a given product market.

    STEP 3: Formulate narrower markets

    McCarthy and Perreault suggest forming sub-markets around what you would call your “typical customer”, then aggregate similar people into this segment, on the condition to be able to satisfy their needs using the same Marketing mix.

    Start building a column with dimensions of the major need you try to cover: this will make it easier for you to decide if a given person should be included in the first segment or you should form a new segment. Also create a list of people-related features, demographics included, for each narrow market you form – a further step will ask you to name them.

    There is no exact formula on how to form narrow markets: use your best judgement and experience. Do not avoid asking opinions even from non-Marketing professionals, as different people can have different opinions and you can usually count on at least those items most people agree on.

    STEP 4: Identify the determining dimensions

    Carefully review the list resulted form the previous step. You should have by now a list of need dimensions for each market segment: try to identify those that carry a determining power.

    Reviewing the needs and attitudes of those you included within each market segment can help you figure out the determining dimensions.

    STEP 5: Name possible segment markets

    You have identified the determining dimensions of your market segments, now review them one by one and give them an appropriate name.

    A good way of naming these markets is to rely on the most important determining dimension.

    STEP 6: Evaluate the behavior of market segments

    Once you are done naming each market segment, allow time to consider what other aspects you know about them. It is important for a marketer to understand market behavior and what triggers it. You might notice that, while most segments have similar needs, they’re still different needs: understanding the difference and acting upon it is the key to achieve success using competitive offerings.

    STEP 7: Estimate the size of each market segment

    Each segment identified, named and studied during the previous stages should finally be given an estimate size, even if, for lack of data, it is only a rough estimate.

    Estimates of market segments will come in handy later, by offering a support for sales forecasts and help plan the Marketing mix: the more data we can gather at this moment, the easier further planning and strategy will be.

    These were the steps to segment a market, briefly presented. If performed correctly and thoroughly, you should now be able to have a glimpse of how to build Marketing mixes for each market segment.

    This 7 steps approach to market segmentation is very simple and practical and works for most marketers. However, if you are curious about other methods and want to experiment, you should take a look at computer-aided techniques, such as clustering and positioning.

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    Source by Otilia Otlacan

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  • Pranic Psychotherapy Release From Addictions or Compulsive Behaviour

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    I start by defining ‘ MCKS pranic psychotherapy’. It is a method which is based on pranic healing techniques of scanning, cleansing, energizing, shielding, and releasing. These techniques are based on the principles of transmissibility of energy from practitioner to client, on receptivity of client to receiving the healing prana, and on the shielding of the chakras and aura from penetration by negative thought entities and elementals.

    Elementals are energy beings which are composed of thought entities that feed on intense emotions of anger, fear, grief, or hatred. A thought entity is an idea which has attached to it a strong emotion which gives it substance in the energy field. This entity resides in the aura, in the mental field, and can penetrate through chakras when the webs are cracked, torn, or damaged. These webs can be repaired and sealed with gold pranic light energy which the practitioner intends and transmits through their hand chakra or crystal wand.

    The power of intention moving energy is at the core of the basis for pranic healing being effective.

    Crystal wands are used by the practitioner of pranic psychotherapy to accelerate the intensity of energy which can be transmitted to the client and reduces considerably the absorption of negative energies involved in the healing process which may be attracted to stick to the hands and arms of the practitioner which is manipulating the energy during the healing process. This absorption of negative energy on the arms and hands of the pranic practitioner is greater when a crystal is not used. This requires the practitioner’s use of an alcohol spray with certain essential oils to dissipate any negative energies which may be adhered to the hands and arms while cleansing.

    Depression, anxiety, and addictions can be consequences of suffering trauma or injury whether physically, emotionally, mentally or spiritually. These injuring consequences leave wounds upon the recipient and are often accompanied by recurring thoughts, emotions, and when severe, hallucinations, which inflict suffering and despair. These consequences can also be paralyzing and prevent the client from taking action to be gainfully employed, to maximize one’s life potential, and to be socially active and productive financially, and to be successfully engaged in relationships at all levels.

    The grace of pranic psychotherapy is in its ability to remove these negative energies which accompany trauma, injury, or accidents. The psychic shielding is also a necessary feature of this treatment to ensure that these negative energies don’t return to inflict emotional and mental pain. There is often the need for subsequent repeat treatments to fully and completely remove all negative energies and elementals which are causing the recurring thoughts, emotions, and patterns.

    The sealing, repairing, and strengthening of the chakral webs further ensures the healing of the etheric body and preventing elementals and negative thought entities penetrating the chakras and affecting the emotional and mental body of the client.

    Master Choa Kok Sui has created this protocol which is administered through certified associate pranic healers, like myself, who have been trained in pranic psythotherapy and have documented successes with treating clients with the above mentioned wounds.

    So far I’ve only mentioned how pranic psychotherapy can be useful to treat injuries from trauma resulting in anxiety, depression, and/or motivational paralysis.

    Another important treatment feature of this pranic psychotherapy technique is to treat individuals suffering from addictive tendencies and obsessive compulsive tendencies.

    The same principles apply wherein the negative thought and emotional entities are creating audio and/or video tapes of incidents of trauma or woundedness which are repeated and which induce a continuous pattern of destructive repeated behaviours which become addictions or obsessive compulsive patterns of behaviour.

    Pranic Psychotherapy can be useful treatment technique for addiction to smoking, alcohol or drugs, and other repetitive negative behaviours which are destructive, self-harming, or self-limiting.

    These treatments have been successful in reducing and eliminating panic attacks which clients have experienced in social contexts. The triggers which bring on these panic attacks have been identified and the removal of the anxiety energies around the aura and chakras has prevented triggering of panic attacks in future situations.

    The shielding of the chakras and aura are also a necessary ingredient of this healing technique to protect the client from persistent and recurring thoughts and emotions which are symptomatic.

    The element of openness and receptivity must be mentioned as being an essential aspect of the healing process. The presence of these elements is necessary to obtain a successful outcome.

    There are also other reasons why people don’t heal. Carolyn Myss makes mention in her book: “Why People Don’t Heal”. In her book she makes mention of the karmic reason for people not healing from a particular wound. In summary the reasons may be that this person has lessons to learn in this incarnation and that this soul needs to go through this trial or tribulation to learn a particular lesson. Past life negative karma catches up with us, if not resolved, and requires it being worked out, perhaps in this incarnation. That’s why inner reflection and firm resolutions are necessary to heal whatever remains of past life karmas which have been destructive to self or others.

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    Source by Roger Fontaine

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  • Can Your Migraines Disappear With Orthomolecular Medicine?

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    Quantum Brain Healing addresses the root of the migraine problem before recommending the treatment protocol. The root causes of migraine headaches include stress, poor diets, neurotransmitter imbalances, endocrine hormone imbalances, vitamin and mineral deficiencies, mineral level imbalances between calcium and magnesium, pineal gland malfunction, electromagnetic field imbalance, and emotional trauma. It is possible for a migraine to be a secondary illness where the primary disease is a brain tumor. Migraine headaches are an important symptom of a brain tumor. A brain aneurysm may feel like a migraine. Migraines may accompany ADHD, epilepsy, diabetes, Crohn’s, heart disease, irritable bowel, depression, and bipolar disease. A comprehensive look at your medical history and diagnostic testing must occur to rule out more serious problems prior to treatment.

    Migraine headaches can be caused by food and environmental allergens. Avoid nitrates, MSG, artificial sweeteners, and foods high in tyramines including red wine, cheeses, and chocolate. Stay away from carbonated beverages, soy, peanuts, pickled foods, non-organic coffee, chocolate, food dyes, food additives, or refined foods. It is very important include protein in your breakfast each day. Avoid all genetically modified foods and eat local or organic fruits and vegetables. Include fresh salmon, avocado, walnuts, almonds, and omega 3 and 6 essential acids in your diet.

    Identify allergens in your diet and avoid them with dietary changes including the G.A.R.D. Diet or the Elimination Diet. The Rotation Diet follows a different theory that allows exposure to each food once each four days. The immune system calms down when there is not frequent exposure to the allergen. Gluten may be a trigger for many people with migraines. Try to keep a food diary for at least one month to identify the foods that may be your triggers.

    Many people with migraines may experience problems with pollution and environmental triggers. These may be avoided or eliminated with hard work. Otherwise, this can be dealt with by reducing stress and improving overall diet and health. Stress may be improved by changing jobs, a divorce from an abusive one, a new job, a new hobby that you enjoy, volunteer work, and watching comedy on TV or at the movies. Stress can be reduced with Yoga, tai chi, and Qi Gong. There are several alternative therapies that can help migraines such as neurobiofeedback, hypnosis, homeopathy, and Bach Flower Remedies.

    Chinese Traditional Medicine (TCM) is great at improving migraines with patent herb formulas and liquid herbal extracts which can be used along with auricular laser therapy, auricular acupuncture, scalp acupuncture, and traditional body acupuncture. These therapies usually require two weeks to see improvement. The acupuncturist may recommend several months of treatments depending on how long you have experienced the migraines.

    © Dr R Stone, MD-India

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    Source by R Stone

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  • Dealing With Emotional Triggers

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    I write this article because I realized that while going through a tough season in my life and going through the emotional healing process there were moments when out of nowhere something and even someone would say or do something unbeknownst to them that would set me on an emotional spiral because it triggered a negative memory or life moment gripped by strong emotions.

    Once the moment subsided I started wondering what I could do to not be undermined by emotional triggers in my life. It has a lot to do with your thought process which works with your emotions. I have been in the process of healing my soul and crucial to that process was dealing with how I think and how it was effecting my life. For the most part I am positive but a long season of growing pains had created a lot of woundedness in my soul. I made the decision not to see through my wounds anymore and to see from a healthy soul which begins with ridding myself of the negative thoughts that have been bombarding me. To do so I began with prayer and seeking God for the wisdom and solution to deal with the hurt in my soul. Below are the solutions that has and continue to work for me. I am wired to be productive so this is incorporated into my day and what I will do for that day

    1) Pray and get quiet within yourself to hear the answer

    2) Once the answer comes stay committed to the healing process. It will take time to heal in your soul.

    3) Stay Diligent it takes 21 days to establish a new habit, and 90 days to become a way of life.

    4) I listen to and watch positive teaching on thinking and healing my soul daily.

    5) I wake up praying and then listening to teaching on the radio to replace negative thoughts and self talk with faith filled thoughts & words

    6) I Listen to worship music and worship God through song, I also listen to soothing music without lyrics sometimes. This creates an environment of peace conducive for my soul to heal.

    7) On hard days press in harder and don’t stop the healing process.

    8) It is crucial to guard your eyes, ears, and heart.

    9) Negative things do happen and it’s important how you manage your emotional response

    10) Believe in yourself and make the decision to not line up with a negative perspective and choose to see the good

    For example there is a great worship song that was sung at my sisters home going service and on a Sunday in church the song was sung. I began to come unglued emotionally inside but no one around me knew I was struggling and I wanted to run but The Holy Spirit reassured me I will be alright with a comforting peace. I just started saying Hallelujah to calm myself and stay focused on the worship. Till this day I can no longer hear that song but learning how to manage the trigger. My Pastor A. R. Bernard taught us that it will take twelve pieces of positive information to replace one piece of negative information. Yes it is a battle but worth fighting to be free indeed, healed and whole in your soul.

    This sums it up when dealing with Triggers… It’s crucial to Breathe properly to help calm yourself and gather your thoughts to respond and not react to your triggers

    Quote: Take a breath. Pause. Iyanla Vanzant

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    Source by Jana Hicks

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