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The Five Pillars of Marketing Success

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Does the following give a pretty good picture of your current marketing activity?

You have a website but you’re not really satisfied with it. You go to networking events once in awhile. If someone asks you to give a talk, you’re happy to do it. You post on Facebook and/or LinkedIn semi-regularly. When you find the time, you send an article to those on your relatively small email list. You occasionally set up meetings with colleagues to explore opportunities.

Now there’s nothing wrong with any of those marketing activities. And usually, they will result in landing some new clients.

But this is not the approach that works to get a steady, predictable stream of new clients.

Please don’t tune me out here, thinking, “Well, I really can’t do more than this. I’m already stretched thin. If you give me too much to do I’ll get overwhelmed.”

I agree. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”

Random marketing is just that; it’s all over the place. You do a little bit here and a little bit there on an inconsistent basis. You are trying to keep your face, name, and message in front of your prospective clients but the results are unpredictable.

The Random marketing paradigm is not very effective because it doesn’t gain a lot of momentum. You don’t do enough of one marketing activity to grab the attention of your prospective clients and move them to take action.

The Focused Marketing Paradigm is very different. It’s based on repeatedly communicating very directly to your target market with a very definite end in mind. It gets the attention of your prospective clients and they ultimately take action.

The Focused Marketing Paradigm has Five Pillars

Understand and implement these five pillars and I promise you’ll see a shift in your marketing results.

Pillar One: Focused Goals

A Random goal is saying something like, “I’d like to attract a few more clients to my business.” Not very compelling is it?

A Focused goal is much more specific. “My goal is to land 3 new clients in the high-tech plastics business in the Houston area with an average project size of $30,000 each by the end of the year.”

The more detail, depth, and specificity about the goal, the better. You’ve really thought through what you want to achieve and also have confidence that you could deliver if you did reach your goal. It’s so real to you that you can taste it.

What is the Focused Goal for your marketing?

Pillar Two: Focused Program or Service

Random programs or services are generalized consulting, coaching or training programs. “I offer management consulting and training to corporations.” Kind of vague, right? But this is what I hear all the time.

A Focused Program or Service is more tangible. “I offer the high-tech plastics industry Management Acceleration Programs for emerging leaders in the industry.”

In my business, I’ve always offered programs: The Marketing Mastery Program, the Marketing Action Group, and the More Clients Club. And each program has very specific parameters, deliverables, and objectives. It sure makes intangible services easier to market and sell.

What is the Focused Program or Service you’re offering?

Pillar Three: Focused Target Market

In the above example, the target was the “high-tech plastics industry.” But it’s more common to hear things like, “I work with large companies who want to increase productivity.” This is too general and it makes it hard for clients to know if you understand them and can help them.

A Focused target market is where you are absolutely clear what kinds of people or companies can most benefit from your expertise. And then you articulate that clearly.

I worked with a financial planning company last year that targeted middle class families in the Buffalo New York area. Guess who they attracted to their practice? When people read about who they worked with on their website, they said, “That’s Us!” and called them.

Who exactly is your Focused Target Market?

Pillar Four: Focused Message and Value Proposition

A Random message or value proposition tends to be too general and can be hard to pin down. It avoids making a promise that is meaningful to the prospective client.

Messages such as, “We offer the best service in the industry,” or “Smart insights into great management,” are meaningless to your prospective clients. The value is not immediately obvious.

A Focused message or value proposition zeros in on exactly what your clients get and what it means to them. I admit that this can be the marketing pillar that is hardest to pin down. Ultimately you have to test a number of different things.

For the re-launch of the More Clients Club, my current value proposition is: “Everything Self-Employed Professionals Need in One Place to Attract More Clients.” And now, of course, I’m bending over backward to deliver on that promise.

And a marketing message or value proposition is much more than a sound bite. Your message must permeate every aspect of your marketing, from your website to the emails you send out. Your prospects need to be constantly reminded of the value you offer.

What is your Focused Message or Value Proposition?

Pillar Five: Focused Marketing Strategy

A Random marketing strategy is much like the collection of marketing activities I outlined at the top of the article. You’re just all over the place, throwing something at the wall, hoping it will stick, with no organized system or plan.

A Focused marketing strategy is more like a putting on a theatrical production. You have the script, the actors, rehearsals, and opening night, all executed on a strict timeline.

Two examples:

For my Marketing Mastery Program, I held a series of introductory teleconferences, invited those interested to apply for the program, interviewed each applicant, and then converted 50% into participants. Over a 6-week period, I filled my business for a full year – four years in a row.

A career coach in one of my programs recently filled her practice in three months with a focused campaign of personalized emails designed to get appointments with her ideal clients. Then she converted a large percentage into paying clients.

That’s the power of a focused marketing strategy.

You need to identify the right marketing strategy for your business, but even more important is the way you organize and implement the strategy.

Developing a focused strategy is the most complex and challenging of the Five Pillars. You can’t just put together something haphazardly and hope you get the equivalent of a professional Shakespearian production.

What is your Focused Marketing Strategy?

If you work to build a focused plan with these five solid pillars, your marketing will work better and faster, attracting more of your ideal clients, usually at a higher rate.

I recommend you work on one pillar at a time. Write them out and fine-tune them until you feel confident and excited about them. Yes, you will need to do some research and study to make sure your plan is viable. But this is certainly better than spinning your wheels with a random strategy that is going nowhere.

Cheers, Robert

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Source by Robert Middleton

Views: 0

November 9, 2022
Top 6 Ways to Get An Angry Customer To Back Down

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1. Apologize. An apology makes the angry customer feel heard and understood. It diffuses and anger and allows you to begin to re-establish trust. Not only that, but pilot studies have found that the mere act of apologizing has reduced lawsuits, settlement, and defense costs. You need to apologize to customers regardless of fault. Certainly, the apology needs to be carefully worded. Here’s an example of a sincere, yet careful apology:

“Please accept my sincere and unreserved apology for any inconvenience this may have caused you.”

2. Kill Them Softly With Diplomacy. This simple phrase has never failed me: “Clearly, we’ve upset you and I want you to know that getting to the bottom of this is just as important to me as it is to you.” When you say this, anger begins to dissipate. You’ve addressed the anger directly and non defensively and you haven’t been pulled into the drama of the attack.

3. Go into Computer Mode. To use Computer Mode you take on the formalities of a computer. You speak generally, without emotion, and you don’t take the bait your angry or difficult customer is throwing you. Your words, tone, and attitude are completely impersonal and neutral – (Think of the automated response system you speak to when you call your wireless phone company or bank.)

This “computer mode” response deflects, diffuses, and disarms angry customers because you don’t add fuel to the fire by giving your difficult customer what they want -an emotional reaction. When you don’t take the bait, the difficult customer is forced to stop dead in their tracks. And that means you regain control (and confidence).

The Computer Mode Approach In Action

Let’s say your customer says:

“You don’t give a d*** about customers. Once you get a customer locked into a contract, the service aspect is over.”

While it may be tempting to fuel the fire with an equally hostile response such as “What’s your problem, creep?”

Don’t take the bait. If you do take the bait, the situation will only escalate and nothing productive or positive will result. A computer mode response might look like this:

“I’m sure there are some people who think we don’t care about servicing customers.”

“People get irritated when they don’t immediately get the help they need.”

“It’s very annoying to experience a delay in service response.”

“Nothing is more distressing than feeling like you’re being passed around when all you want is help.”

And then you stop -like a locked up computer.

No matter how uncomfortable the verbal abuse is or how ridiculous it becomes, continue to respond without emotion. This tactic works because it is neutral, doesn’t take the bait, and because it is unexpected. The difficult customer wants to throw you off, make you lose control, and to get you to respond emotionally. When you fail to do each of these things, you actually regain control.

Go into “computer mode” the next time you’re faced with verbal abuse from an irate or unreasonable customer, and I promise you, you’ll quickly regain control —and you’ll have fun with the process.

4. Give this question a shot: “Have I done something personally to upset you?… I’d like to be a part of the solution.” Of course, you know you haven’t done anything to upset the customer. You ask this question to force the angry customer to think about his behavior. Often, the mere asking of this question is enough to get the ballistic customer to begin to shift from the right brain to the left brain, where he can begin to listen and rationalize.

5. Show empathy – Empathy can be a powerful tool used to disarm an angry customer and show that you genuinely care about the inconvenience the customer has experienced. Expressing empathy is also good for YOU, as it helps you truly begin to see the problem from the customer’s perspective/and this perspective will help keep you from losing your cool when your customer gets hot. By letting customers know that you understand why they are upset, you build a bridge of rapport between you and them.

Here are some phrases that express empathy:

o “That must have been very frustrating for you.”

o “I realize the wait you encountered was an inconvenience.”

o “If I were in your shoes, I’m sure I’d feel just as you do.”

o “It must have been very frustrating for you have waited five days for your order and for that I am sorry.”

6. And finally, here’s a tip that works like magic. …. Show appreciation for the difficult person’s feedback. After your difficult customer has ranted and raved, you can regain control of the conversation by interjecting—not interrupting, but interjecting to thank them for taking the time to give you feedback. You can say something like:

Thanks for being so honest.

Thanks for taking the time to let us know how you feel.

We appreciate customers who let us know when things aren’t right.

Thanks for caring so much.

The reason this tip works so effectively is because the last thing your irate or unreasonable customer expects is for you to respond with kindness and gratitude. It’s a shock factor and many times you’ll find that your customer is stunned silent and this is exactly what you want. When the customer is stunned into silence, you get in the driver’s seat and steer the conversation in the direction you want it to go.

When you do these things you’ll find that being on the receiving end of verbal abuse doesn’t have to be threatening or intimidating. You can come across as confident, composed and strong…and most importantly, you’ll regain control of the conversation.

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Source by Myra Golden

Views: 0

July 29, 2022
Should You Have a Facebook Page As a Network Marketer?

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When you are working to become a network marketing top earner, you may think you need a Facebook page. You see the “big dogs” of network marketing and you see they have Facebook pages but in this article, I am going to talk to you more about whether you should have a Facebook page or not.

Newsfeed

Do you notice in the newsfeed that you do not see many Facebook pages updates unless they are sponsored? This is because Facebook wants businesses to pay to promote their content. This means whenever you post on your page, you are not going to get “organic” reach on your posts.

If you want people to see them, you need to pay.

Unless you want to create generate content for other network marketers and do coaching, it is perfectly fine to continue using your Facebook profile and not have a page.

Not Easy to Duplicate

Your team may find it difficult to run so many pages and keep up with everything, so it is difficult to duplicate. When you are working in network marketing, you want to keep it as simple as possible. Just having a profile to post to keeps things simple and your team will be able to do that without a lot of difficulties.

Conclusion

As you can see, it is a good idea to keep things simple and most of the time you do not want to create a Facebook page. If you must do it, make sure it is for good reasons and not just because someone else is doing it.

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Source by Jessica Lauren Vine

Views: 0

July 29, 2022
5 Top Video Marketing Tips You Cannot Afford To Ignore

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Are you deploying online video for marketing purposes? If not, then you should know that visual clips trump all other forms of online communication. Let us explore 5 top tips that you need to follow in order to succeed in this ever-growing online marketing segment.

1 – Visuals and Animated Clips Are Simply More Effective

If you have heard that the use of video clips for SEO and promotional purposes is the latest trend, than you have heard correctly! Streaming and general animated content is the most effective marketing strategy when it comes to reaching your potential customers and creating an unforgettable impression.

A question might arise as to how a video marketing strategy can really increase organisational visibility and draw in more customers. If you are already in business, you most likely have the initial tools right at your fingertips.

2 – Video Is Far More Effective Than Pictures

We have all heard the expression, “a picture speaks a thousand words”. So why use a photograph when we can now use video? Creating an online video clip for advertising purposes will always be a more dramatic marketing strategy when compared to articles and pictures.

The likelihood is that your video will leave a memorable image in your potential customer’s mind. At the same time it also sets yourself apart from your competition. Research has shown that short clips that are created for marketing purposes are more likely to be retained in one’s memory. In addition, they are remembered far longer than descriptive writing or audio segments.

3 – They Convey More Information Than Articles

As opposed to merely reading about the benefits of your products or services, your visuals will be able to dramatically communicate this information. Customers will also be able to hear the enthusiasm in your commentary. To make this point, you probably have heard the following expression associated with this particular advertisement even though it was ten years ago.

This refers to the phrase “set it and forget it”. It was used in a marketing clip created a good few years ago, but still relevant in modern-day marketing. The commentator continuously repeated the expression at various points during the presentation. This is an excellent example of how effective video marketing can be.

4 – Video Engages Your Site Visitors

As indicated, if you are already in business, no doubt you have an email contact list. Therefore, one of your daily functions revolves around emailing various individuals. With regards to your customers, you are most likely providing them with information pertaining to special deals, new products or services. What this means is that you now have the ability to send video emails as opposed to written ones.

Traditional platforms such as Outlook Express do not have the ability to fully accommodate online video. However, there are other relatively new business and advertising platforms that can and offers a phenomenal capability to interact with your customers and prospects.

5 – It Can Directly Increase Your Sales

Using active online imagery as part of your overall marketing strategy dramatically enhances the possibility of increased sales and your general success. Your product brand and promotional communication is far more likely to remain in your potential customer’s mind’s eye through clips or video streaming.

In addition, using visual imagery on your website and sending out video emails will prove to be the most direct and cost efficient method to reach your market when compared to other marketing strategies.

Video marketing as a promotional platform is rapidly gaining momentum in the business arena and you now have the opportunity to implement your very own effective online campaign.

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Source by Gerard Mohamed

Views: 0

July 29, 2022
Commitment & Determination – What Makes You an Entrepreneur

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What makes you an entrepreneur?; this question is simple but very difficult to answer. For a long time, people have studied the science behind entrepreneurial process, what drives a great entrepreneur, the things that make an ordinary person transforms into a job creator.

To answer this question, it’s much better if we try to understand what’s behind entrepreneurial process. At the heart of every entrepreneurial process is the founder, the opportunity seeker, the creator and initiator, the leader, problem solver, and motivator; the planner and the guardian of vision and mission. Without this human energy, behavior, drive, and vitality, the greatest ideas-even when they are backed by an overabundance of resources and people-will fail, grossly underperform, or simply never get off the ground. Brilliant athletic aptitude and potential is not equal with the great athlete. The difference is invisible and intangible: commitment, tenacity and determination.

Commitment and determination are seen as more important than any other factor that inspiring an entrepreneur. It makes an entrepreneur can overcome incredible obstacles and also compensate enormously for other weaknesses. Almost without any exception, entrepreneurs live under extreme, constant pressure (when they start their business, for them to stay alive, and for them to grow). A new business requires top priority of entrepreneur’s time, emotion, patient, and loyalty. The level of entrepreneur’s commitment can be measured in several ways: through a willingness to invest a substantial portion of his or her net worth in the venture, through a willingness to take a cut in pay because he or she will own a major piece of venture, and through the other big sacrifices in lifestyle and family circumstances. Clearly, commitment and determination usually demand personal sacrifice.

What you should keep in mind is that the desire to win never equal to the will to never give up. And this is actually a critical distinction. So many lead entrepreneurs say that they really want to win, but only few have the dogged tenacity and unflinching perseverance to make it happen. Just take an example of a young entrepreneur who made several phone call but none were returned. He made a few more calls but still, no response. Over the next week he made yet another series of calls that once again received no response. At that point, what would you do? Would you keep trying, or decide to move on and not waste any more time? Only you can answer this question, and the answer will gives a clear picture of your persistence’s level.

Entrepreneurs who successfully build new business seek to overcome hurdles, solve problems, and complete the job. They are disciplined, tenacious, and persistent. They are able to commit and recommit quickly. They love to win and love to compete at anything. However, if tasks are unsolvable, an entrepreneur will be the first person to give up than the others. There is a fair opinion says that while entrepreneurs are extremely persistent, they are also realistic in recognizing what they can and can’t. They know where they can get help to solve a very difficult but necessary task.

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Source by Rendy Dalimunthe

Views: 0

July 28, 2022
Plannet Marketing Review – Is This Travel Company The Real Deal?

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So lately, I’ve been getting a few messages about a new Travel-based Network Marketing company called Plannet Marketing. And chances are if you’re reading this, you’re probably thinking about joining and you’re doing some last minute research on the company. If that’s the case, then look no further. In this Plannet Marketing Review, I’ll cover all the essential details you’ll need before you join. With that said, I do want to disclose that I am not a Plannet Marketing distributor. In all honesty, it really doesn’t matter to me one way or the other if you join so you know you’ll be getting a truly unbiased review.

Who Is Plannet Marketing?

Plannet Marketing is a company that sells travel through a Network Marketing business model. The company is based out of Atlanta, Georgia and as of this writing Plannet Marketing is just over 6 months old. The company was founded by Donald Bradley, formerly of YTB and Paycation Travel. Bradley brings with him 20 years of experience in Network Marketing. Before starting Plannet Marketing, Bradley was the Master Distributor and #1 Income Earner in Paycation Travel. He literally had everyone in Paycation in his downline and was responsible for bringing in the company’s top leadership group. I’m not sure what happened, but around the time Craig Jerabeck and Barry Donalson left 5linx and joined Paycation was the same time Bradley decided to leave. Maybe he didn’t feel good about those guys joining and being sponsored by the company when he was the Master Distributor. Who knows? And who really cares? Regardless of the reason, it looks like Bradley was willing to walk away from everything he built to start from scratch again. Overall, the company looks pretty solid. And while it’s too early to tell if they’ll even be around for the long haul because they’re only a few months old, Bradley and the other members of the Corporate team bring a ton of experience in Network Marketing and Travel, which is a good thing.

How Do You Make Money With Plannet Marketing?

The actual compensation plan provides several ways for distributors to get paid. But the crown jewel of the compensation plan is the 3X9 Matrix. With a Matrix model, it’s critical that you get a spot early on if you want to capitalize on spillover. If you’re positioned underneath a strong builder, you can benefit from their efforts as they place people under you while they’re filling up their Matrix. With a fully filled 3X9 Matrix, you’ll have 29,523 distributors underneath you. If they’re all active and you get $4 monthly from each distributor, you can make up to $118,092 monthly. In addition to your Matrix pay, you can also earn a 10% Match on the Matrix pay of your personally sponsored distributors.

In addition to the Matrix, the company provides monthly bonuses to Directors. Here’s a simple breakdown of how the Director bonuses work:

1 Star Director – 100 active distributors – $500/month

2 Star Director – 300 active distributors – $1,000/month

3 Star Director – 500 active distributors – $2,000/month

4 Star Director – 1,500 active distributors – $5,000/month

5 Star Director – 4,000 active distributors – $10,000/month

6 Star Director – 10,000 active distributors – $16,000/month

7 Star Director – 25,000 active distributors – $30,000/month

8 Star Director – 50,000 active distributors – $50,000/month

9 Star Director – 100,000 active distributors – $100,000/month

Between the Matrix Pay, the 10% Match on your personals and the Director Bonuses, it’s pretty clear that there’s plenty of money on the back end. If you’re a strong team builder and you have a knack for creating good culture, Plannet Marketing might be a very lucrative opportunity for you.

Should You Join Plannet Marketing?

Well, only you can truly answer that. The company certainly looks solid. Travel is a very marketable service that’s easy to talk about. And the compensation plan is generous and lucrative. All those things together should guarantee success, right? Unfortunately, nothing could be further from the truth. At the end of the day, it is your ability to sponsor people into your business on a consistent basis that will lead to your success. This is why I recommend that you learn Attraction Marketing. If you can position yourself in front of prospects that are already looking for what you’re offering, you’ll have no problem getting leads online. And if you have an abundance of quality leads, there’s no telling how successful you can be.

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Source by Jaime Soriano

Views: 0

July 28, 2022
Direct Sales Team Vs Distributor – Which is Better For an International Market?
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If you’re looking to expand your sales to new markets, then there’s one big question you must ask: do I build a direct sales presence or use a distributor? Each method has its benefits and drawbacks, but we’re going to make a strong case to use one method over the other in almost every instance.

What’s the difference between direct sales and distributors?

A direct sales presence means that your company establishes, manages, and pays a sales team of one or more people in the target market.

An outside agent is any entity that will sell your product in exchange for a service fee. One example is a sales rep, who sells your product in exchange for a percent of the sale. A distributor is similar to a rep, except they would buy product from your company and sell it directly to the end customer.

Is Direct Sales Better?

For most businesses expanding into new markets, especially international markets, hiring a distributor is a better decision-at least until there is enough return from the market to justify building a direct sales presence.

Sure, there is one major advantage to having a direct sales presence-control. Control over the day to day activities of your sales personnel is appealing to most business owners. But this control comes at a heavy price. To start, you’ll need to spend the time to hire someone in that market, then train them, then equip them with sales material and management, if not office space and equipment. These costs are prohibitive for most small businesses looking to expand internationally.

And there are even more costs that we haven’t mentioned yet. Each market has it’s own unique laws, cultures and customs that are essential to master if your company wants to establish a successful sales presence. Japan is a classic example of a marketplace with unique legal structures and business customs that, if not followed, guarantee the failure of any sales efforts. It’s hard to pin down an exact monetary value to this learning, but ask yourself this: Can you afford to establish, manage, and pay a sales force in a foreign country for at least a year while they learn the ropes and generate no revenue?

What about a Distributor? Is a Distributor better for new markets?

Distributors are a cost effective means to enter a new marketplace successfully. Here are just a few of the reasons:
- No Overhead:
  Unlike running your own sales team, a distributor will take care of the hiring, managing, payment, and optimization of its channel. You’re just borrowing their distribution, while they handle the maintenance.
- Established Channel with Local Knowledge:
  A good distributor will already know all the laws and customs of the market you’re entering. You don’t need to reinvent the wheel-you can use someone who already has valuable local knowledge.
- Understand Pricing and Purchasing Power of Market:
  Along with knowledge of the laws and customs comes knowledge about the most successful ways to price and market your product locally.
- Cost Effective:
  Since you won’t be paying for the above items, distributor relationships are much more within reach of a small business trying to enter a new market.
Using a distributor has some downsides as well, but they can be minimized by building a good relationship with a distributor.
- Not your own people:
  You won’t be able to directly manage every step of the process. While it may make you nervous to lose some control over the sales process, you can manage the risk by building a transparent relationship with your distributor with constant updates and feedback from both ends.
- Distributor has many products to represent:
  You may not be the distributor’s top priority at any given time, and you want to be sure your product is not getting shuffled to the back of the line. Once again, a well-established relationship with constant contact will ensure that your product is getting the attention it deserves.
- Not a “turn key” solution:
  You can’t just give the distributor your products and expect success. You’ll have to manage the relationship. This takes time, but it’s still less costly than trying to install a direct sales team from scratch.
So what do I do next?

If you aren’t convinced that a distributor would be better for your organization than establishing a direct sales team, seek help from a consultant who has experience establishing a presence in new markets. A consultant can use his or her experience to analyze your opportunity and recommend the best course of action.

Before you choose a distributor, you need to know….

Choosing the wrong distributor will set you up for failure. The wrong distributor simply won’t generate sales, and you’ll have wasted at least a year finding and setting up an unprofitable relationship.

There are certain things to look for in a distributor, and they are different for every market. The best thing to do is to find a professional, one with experience in distributor relationships, and hire that professional to help you search for and identify the right distributor.

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Source by J. P. Williams

Views: 0
July 28, 2022
Quality Products for Quality Lifestyle

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Farm Fresh milk is the milk which is organic, natural, pure and delivered to you in the shortest time possible. Finding any trusted source online which delivers farm fresh milk to your doorstep everyday is very difficult. Thus, here we are to help all those women out there. Just turn into online shoppers and save your time with just one click.

Out of all the top quality farm fresh milk out there, Nutoras is one popular name. Nutoras Grade A+ milk is immediately chilled after getting the cows milked. It is immediately homogenised and pasteurised to ensure all bacteria present in the milk is killed and the fat doesn’t separate from the milk to form a layer on top. Untouched by human hands, it is then packed into pouches and delivered to your home as early as possible.

Farm fresh milk is full of nutrition and enriched with calcium which is extremely important for growing children and women. This milk should be boiled before consumption and consumed within 3 days.

Let’s take a look at the nutritional benefits of this dairy product

Minerals:

Fresh milk contains calcium and phosphorous to a great extent. When both the nutrients are consumed together, the absorption of calcium increases. It helps to improve the bone health and helps the skeletal integration. Phosphorous also helps in creating energy from the food you consume.

One cup of the dairy beverage helps to satisfy 30% of the daily requirement of both the nutrients.

Protein:

This nutrient helps in repairing muscles, maintaining blood supply and creating antibodies.

Protein provides amino acids to your body. Although, some amino acids can be obtained from other meals and foodstuffs, there are approximately 12 out of 20 amino acids which only farm fresh milk can give you. Milk is a rich source of protein. 1 serving of this dairy beverage gives 8 grams of proteins.

Vitamin:

The dairy beverage gives vitamin A, B and D group of vitamins. These groups maintain eye and skin health, helps to absorb calcium from your food consumption and also helps to enhance your metabolism. One serving of fresh milk gives you around 20% of vitamin A, 50% of D and 50% of B.

Sugars:

The major sugar which milk contains is lactose. This is a complex sugar and needs enough amount of lactase in your intestine to break down into simple sugars, namely glucose and galactose.

Generally, sugars are needed by the body for the healthy maintenance of kidney and brain health. These sugars provide carbohydrates to your body which is converted into energy and makes you go through the day. 1 cup of this dairy beverage provides 12 grams of sugar to the body. But if you are suffering from lactose intolerance, that is allergy of lactose, than this wouldn’t really be a benefit for you.

A word of caution! You should always buy from a trusted source. Pouches are adulteration prone and adulteration can lead to a lot of diseases.

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Source by Sunny Sharma

Views: 0

July 27, 2022
Boost Your Style Through Self-Confidence

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Did you know that how you feel can impact what you wear? And did you know that confidence and clothes are connected? When you feel good on the inside it shows on the outside. And when you are not feeling a high level of self-confidence that can also show up on the outside.

Your self-confidence can give your style strength. And that strength can cause things like, you to attract the right type of people in your life, you receiving a promotion on your job, you feeling successful, you feeling happier, and you feeling powerful. Interesting, isn’t it? Our confidence and our style play a huge role in our lives.

You deserve to feel your best and look your best at all times. And that doesn’t mean you have to go out and spend a lot of money. It can simply mean boosting your confidence and “rocking” what you’ve got. Why? Because it’s more about what’s on the inside than what’s on the outside.

And don’t be so preoccupied with what you are wearing. If you look good in it and feel good in it that’s all that matters. The truth is that regardless of what we wear we will never please everyone. Even the top models wearing the most expensive clothing face scrutiny. There are critical people everywhere. So you can’t live your life according to what others think or feel. You should live your life in alignment with your authenticity. And that includes your fashion personality. Your fashion statement is all about you and not others. So if you love color, print, and bold jewelry, then go for it!

When you look in the mirror you should adore the person looking back at you. You should feel like that person is amazing, phenomenal, and fashionable. Don’t feel self-conscious about how you look, love yourself from the inside-out. And be confident in who you were born to be. Don’t focus on what you think is wrong with you, focus on all of the wonderful qualities you have. Those type of confidence boosters will help you shine bright. And true style is about being confident “in the skin you are in.”

Your outer style is a reflection of your inner-image. So when you have a positive self-image you feel better and you can look better. Because what’s in your mind can show up on your body.

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Source by Dr. Shauntel Peak-Jimenez, Ph.D

Views: 0

July 27, 2022
Why Is Medical Coding Essential in Healthcare?

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Nowadays, there are a lot of health care professions out there, but medical billing is on the list of top professions. Around 20 years back, there were not many job opportunities in the healthcare industry. Now, there are lots of job opportunities in the healthcare market. And this has increased the demand for medical coding professionals. Let’s find out why medical coding is essential in healthcare.

What is medical Billing and Coding?

What do you do when you are sick? You go to a medical doctor. At the doctor’s office, you deal with a doctor and his assistant. But you may not have noticed but there is another professional in the process who ensures you get the best treatment. They work in the background but are just don’t pay attention to them because of our health problems. The role of these professionals is to make sure your medical claims are billed and processed properly.

There is a difference between medical billing and medical coding as different individuals handle them. For this purpose, individuals train and prepare for the job. Let’s find out the difference between their roles.

The primary role of a medical coder is to decode the procedure or service mentioned on the documents given by the doctor to the patient. Next, he decides on the right type of procedure and diagnosis code for submission. Actually, the medical coder takes their time to assess and code the data to ensure the billing is free of errors.

Next, the medical biller uses the right codes to enter the claims and then submits them to the relevant insurance provider for billing. For updates, the biller keeps in touch with the insurance provider to ensure the approval of the claims. In case of any discrepancies, the medical biller may update the patient on what is going on.

Career Opportunities

If you want to ensure that the medical institutes run efficiently, the importance of medical coders and medical billers can’t be denied. The billing and coding professionals are an integral part of the system to ensure that the records are updated and handled properly.

Recently, there has been an increase in job opportunities for trained medical coding and billing professionals. As the life expectancy and population increases, the demand for these pros will keep on going up, says the reports released by the Bureau of Labor Statistics.

Actually, these professionals are appointed at nurse care, medical billing companies, rehabilitation facilities, insurance companies, private clinics, and hospitals, just to name a few.

If you want to join this field, make sure to get certificates by undergoing proper training. Usually, these pros need to undergo post-secondary training.

It’s not hard to achieve this feat. All you need to do is sign up for a medical billing and coding program. As soon as you have gone through short training, it’s time for you to apply for your desired job at a nearby medical facility.

So, this was a description of the importance of medical coding in healthcare.

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Source by Shalini M

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July 26, 2022