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  • The Best Final Expense Sales Presentation Ever

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    Arriving At The Prospects Home

    When I arrive at the house, I like to park in the driveway because that is where family parks and they are more likely to greet me. I look for the door that they use the most and I go and knock on their door (usually the back or side door). While waiting for them to come to door, I look down at my clipboard and pretend to read. I try not to make any eye contact until they open the door.

    When they open the door, I greet them as if they have been waiting for me all day long. “Mrs. Jones? My name is Joseph and the reason I’m stopping by today is because you recently sent this card in and it’s my job to bring you that information you requested. I’d really like to go over this with you, can I come in?”

    If they say yes, GREAT!!! I’m in! If they say it’s not a good time, then I will schedule an appointment with them for the next day. Now you are off to your next one. Some people will let you in and some people will make appointments with you, some won’t be home. (Always make sure you go back or call if they’re not there.) Of course, some will slam the door in your face… ha (fortunately, not usually.)

    At the end of the day, you should have made 3-4 presentations and scheduled 4-5 appointments. The point is, you are out there working and making money. I’ve honestly made $8000 in commission in one day!!! No joke.

    Making Appointments

    Rather then drive around all day, some people prefer to make appointments or hire someone to make appointments for them. Personally, I hired someone to do this for me. I schedule my appointments an hour and half apart. Usually it starts at 10:30am and ends at 7:30pm. I try to get 7 appointments a day, 4 days a week. I always make my appointments the day before because they forget if it’s more than one day away.

    Script for Setting Appointments Yourself

    Here is an appointment script you can use:

    Good Afternoon ____________, This is ____________

    I have in my hand, a pink card that you filled out and sent in requesting information on the Social Security Death Benefit Program.

    Now, my job is to get this information out to you.

    The address I have here is ___________________.

    Is that correct?

    Okay… Great!

    On the card ________, you wrote down that you were 65 and that your wife was 63… is that correct?

    Awesome, awesome…

    Let me ask you a question: are you (you guys) working, retired or receiving disability?

    Oh yeah, that’s good, that’s good… What time… do you/she/he get off work…

    chit chat…

    anyway, like I said, my job is to this information out to you and I can either get it out to you tomorrow at ______ or ______…

    which is best for you?

    Great…

    Do you have a pen and paper handy or do you have your calendar in front of you?

    I just want you to write down my first name… It’s Joseph. Last name Haworth, H-A….

    Now put down there ______am/pm on ___________day… that’s tomorrow.

    Well, I really appreciate your time, I look forward to meeting you and __________, at ______________am/pm _____day________.

    Have a great day.

    When you arrive at your appointment, smile BIG and assume you are getting in. Say you are there for the appointment and ask to come in. It’s easy to get in… most of them remember that you are coming.

    Presentation

    To put you at ease, I want you to know that I’m not a sales person at all. I’m the most passive, non pushy person you can imagine. There really is no trick to it. So relax your shoulders and have fun.

    Once you are in the door, you compliment their home, their yard, their dog, the smell of the house… you know… whatever! Just compliment. My favorite one is to mention how clean the house is. If it is really clean, it means they work really hard at it and they appreciate someone noticing. As I’m walking in the house, I look at the pictures and I either ask who is in the pictures before I sit down or I ask later. In any case, seniors love to share their pictures so make sure you ask about them.

    I’m always very casual and I do my best to avoid the sales presentation for about a half hour. I like to have them talk to me and tell me about themselves and their family and their problems etc. I honestly get sucked in. I’m right there, feeling their joy and pain and I’m concerned and interested. I don’t care about the insurance at that point. Eventually, you move to the presentation and by this time you are friends and this helps them listen and helps you know how to communicate to them. Here are the steps:

    1. You tell them why they received the card and what it’s about.

    2. You bring up the cost of a burial and the fact their family is going to have to pay $10,000.

    3. You find out why they sent the card in.

    4. Ask who their beneficiary is and if they have ever paid for a funeral (both these questions bring out emotion because they don’t want their kids to pay for the funeral and by asking if they have ever paid for one, this helps them remember the pain of paying all that money for a funeral.)

    5. Ask them what medications they take and what they are for. Then you ask how their overall health is. “Have you had any heart problems, or kidney, or liver or lung problems? If so, when?” You need to know when because most applications only care about the past 2 years or so.

    6. Now you know what they are going to be approved for and you can show them some prices. I usually write down 3 or 4 prices on the back of their lead card. I try to match what I think they can afford. Once I write them down, I go over the prices and then hand them the sheet. I say, “Now, Mrs. Jones, I want you to look over these three prices and you tell me which one is best for you?

    7. Before I give them the prices, I tell them about an immediate benefit and a graded benefit. The immediate benefit means that their family will get the full face amount if they died even after only one payment. The graded policy, however, makes them wait two years before they have full coverage. To find out which one they qualify for, I have to ask the questions on the application. (However, if you asked enough questions earlier, you already know….)

    8. Before I ask the immediate benefit questions, I ask them to pick out a price first. (This is called asking for the sale. You have to ask for the sale or you will not sell!!! Plain and simple). Knowing the price they will pay helps with the next step. When you know they qualify for immediate benefits, after you ask the appropriate questions (that you already know the answers to), you stand up and congratulate them.

    9. At that point, all you have to do is ask for their personal information. “Mrs. Jones, can I see your SSN and Drivers License”… the point is that you start writing the application.

    We hope you will join us to see the full presentation in print, audio and on video.

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    Source by Jody Haworth

    Views: 0

  • What Can I Say To Make My Husband Understand The Pain That His Cheating Has Caused?

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    It’s very common from me to hear from wives who are struggling to explain to their husbands just how much his cheating or affair hurt them and caused them pain. But often, their husband doesn’t react in the way that they were hoping for and they are looking for a way to explain their feelings so that he actually understands them.

    I recently heard from a wife who said, in part: “I have repeatedly tried to explain to my husband the depth of and reasons for my pain after his infidelity, but he either doesn’t want to hear it or he’s not understanding what I’m saying. Sometimes, I pour my heart out to him and try to explain how he has hurt me and all I get is blank stare back or empty assurances that he really is trying. This is so frustrating to me because I need him to understand the extent of my pain so that I can have some reassurance that he’ll never cheat again. I want him to understand why I sometimes act in the way that I do because of what a grave mistake he has made. But part of me thinks that he’s unwilling or just incapable of hearing me. How can I explain my pain in a way that he’ll actually understand and be willing to listen?” I’ll address these concerns in the following article.

    Pick The Right Time And Know That, Once You Start Repeating Yourself, Your Words Lose Their Effectiveness: I hear from both wives who are faithful and husbands who are not on my blog and I can tell you that if you are constantly talking about your hurt and pain, eventually, even the most sincere husband will begin to tune you out. One reason for this is that no one wants to constantly be reminded of the pain that they have caused. And husbands will often want to place their focus on moving on while the wife wants to place her focus on understanding and digging a little deeper.

    This doesn’t necessarily mean that the husband doesn’t care about your pain or just doesn’t want to hear it. But, at least sometimes, he hears your words as accusations. He might constantly hear that his selfishness and weakness has hurt you deeply and this just isn’t a message that he wants to hear on a continual basis, day after day. Men will often give comments like “she constantly wants to tell me how much the infidelity has hurt her. I do believe and understand that and I’m sorry for it. But, do I really need or have to listen to what an awful person I am every single day? How many times does she need to explain where I went wrong or how awful I am before she will feel satisfied that she’s said it enough? I tell her I’m deeply sorry. I listen. But it doesn’t seem to be enough and we repeat this process constantly.”

    I’m not telling you this to imply that you can’t regularly discuss and try to work through the infidelity. I’m telling you this because I want you to understand the obstacles that are in your way and the dynamics that are at play here. If you really want your husband to listen and to take your words to heart, then sometimes you have to pick the right time and limit the message so that it has the maximum impact.

    Consider What Your Husband Is Actually Going To Hear Before You Say The Words: I alluded to this in the previous paragraph, but sometimes the message that your husband hears has more to do with your tone and your delivery than the words that you say. So you might say something like “your infidelity has hurt me deeply. It’s made me doubt your integrity and your love and commitment to me. It’s affected my self esteem and my level of trust. And I’m not sure when things are going to get any better.”

    But what he hears is often something more in line with: “your poor decision to cheat on me has ruined my life and will probably ruin our marriage. You are an awful, selfish person with very little impulse control. And your actions have caused me so much pain that I might not ever fully recover. Because of this, I am going to feel pain and resentment every time I look at you or even think of you. And, this is going to be our lot in life from this day on because I don’t anticipate any changes.”

    These examples might seem a little extreme, but they aren’t that far off from the comments that I hear. An unfaithful husband can hear a message that you never intended. And because of this, he is often somewhat resistant to that message. Of course, the wife will often take this to mean he isn’t listening or he just doesn’t care and so she will continue to repeat herself with more feeling. And of course, this just keeps the cycle going. She doesn’t feel heard and he feels beaten down and neither person is getting what they want or need.

    If you think about it, what you probably really want is to feel heard. You want for him to know, understand, (and even feel) your pain because if he does, he’s less likely to cheat again and more likely to show the remorse that so many of us really want and need. So, think about what’s most likely to accomplish this.

    You don’t want to come across as too accusatory or too despondent because unfortunately, these things will contribute to him feeling defensive and to tuning you out. Instead, you want to use “I” phrases so that it sounds as if you’re talking responsibility for your own feelings and you’re not just trying to lay on the blame or make him feel continuously guilty for the rest of his life. And, you want to choose the time when your message is most likely to be heard. You don’t want to try to explain yourself in the middle of a fight or when you’re main goal is to hurt him. I’ve found that the message is often more likely to be heard if you say it when things are going a little more positively and both people are calm.

    An Example Of What To Say To Express The Pain His Cheating Has Caused: An example would be something like: “if this is a good time, I’d like to briefly explain how much your infidelity has hurt me. I’m not doing this to punish you or to paint you as a horrible person. I love you and don’t think you’re an awful person, but I need to feel as though you care enough to hear me. And I need to know that you truly understand so that you will hesitate to cheat again. Having someone who you love more than anything betray you in this way is something that is more devastating and hurtful than I could have ever imagined. It calls into doubt things about your marriage and yourself that are just devastating. Can you even begin to put yourself in my shoes and imagine that the rolls were reversed? Because I need to know that you understand how much pain I’m in so that we can begin to move forward once and for all. I don’t intend to keep bringing this up, but before I move on, I need to know that you truly understand.”

    Phrasing like this is much more likely to get the response and the understanding that you are after. But you can only play this card so often before your husband begins to tune you out. So once you’ve laid your cards on the table, it’s best to begin to move forward so that your husband can see that you’re sincere about not using your words to continuously punish him.

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    Source by Katie Lersch

    Views: 0

  • Small Business Owner, What Happened To Your Initial Business Enthusiasm?

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    Starting a small business can be exhilarating, and it all starts with an idea. Oh yes, the idea grows and grows, and before you know it, that idea becomes so powerful that you can’t resist the thought of implementing it. So there you go, off to the races in full force!

    You started your business, but things didn’t go as well as you hoped, so your enthusiasm waned. How do you get that excitement back up and running?

    Following are five tips to help you get back on track and get excited again, but before you start, you’ll need a comfortable, quiet space, an alarm clock, a writing tablet, writing or coloring utensils, and most importantly, your original business plan (or ideas folder).

    (1) Pull out the original business plan you created some time back. Yes, the one you haven’t looked at for a while. This is the easy step, the next ones are harder to do.

    (2) Find a comfortable quiet space, set your alarm clock (on gentle sound) for forty-five minutes to an hour. Allow yourself to contemplate on your initial purpose of your business.

    (3) As you read each line of your original plan, focus on the words and ideas you wrote. Circle your main initial goal, the purpose of starting your business. What inspired you?

    (4) Allow yourself to feel that wonderful and strong emotion you felt when your idea first sprouted. Read and re-read your original plan. Can you feel it? Will you allow that enthusiastic smile to return? It just takes a few seconds!

    (5) Take a deep breath and on a piece of paper, jot down two action steps you will take within the next 24 hours, for example, reply to that email you’ve been putting off.

    The waning of enthusiasm is a common happenstance with many small business owners and may happen at any stage of their business operation. These waning of interest may last days, weeks, months, or even years. Best advice, take action once you’re aware of it.

    The steps above may look like simple steps, but sometimes that’s all a small business owner needs to get back on his or her feet. You’d be surprised at how far simple steps can take you once you get up and going again. That said, let’s get you up and running again, exhilarated, and growing with your original business purpose.

    So, there you go… It’s off to the races and back in full force!

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    Source by Krystalina Soash

    Views: 0

  • My Drug, My Bread And My Appetizer

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    Your love letters are my appetizer

    Your guffawing is my drug

    And you’re my daily bread chaser…

    Ha ha, you swear… I’m your ladybug,

    Who you’d always keep fuller,

    But now you swell…It’s you I brag!

    Gotcha! My appetizer, I grab you first

    Here are those words that you burst:

    MY LOVE

    I miss you, I miss you so much

    I cannot wait to be with you…

    And kiss you and hold you in my arms.

    I have so many love and hugs to give you

    My love for you and my feelings are present

    And it’s growing and glowing every day.

    Each day I would discover you,

    Each day you are different,

    Each day you are beautiful,

    Each day everything is all new…

    Each day my love for you would remain

    Very strong that I’d have it hard to contain!

    Each day I love you with all my heart!

    And I promise we will never be apart…

    Oh, I am sick of love for you

    Henceforth, today

    If you want to hurt me, you can…

    I am at your knees!

    I am your love on the altar of sacrifice.

    If you had ever had wished…

    You can tear my heart at every moment,

    And I am not afraid to love you,

    You are someone special and different…

    With you my scars have been healed

    And all my fears have vanished…

    I already know that I will share much with you,

    I already know I am going through a lot with you,

    I already know I will stay with you

    until the end of my days…

    My heart and my mind are wide open for you…

    Oh, my love is open at great day for you!

    I love you deeply…I believe in you

    Forever, with grace…

    Yes! Truly these words are MY APPETIZER

    Next you’d enhance my day with a booster…

    Because you’d let me eat you any time I’d plea

    Likewise you’d never ever want to leave me

    or look your way out, ‘coz with me you feel free

    Hahaha, we’d always find our days end with glee!

    Ah! MY BREAD, you’d give me all the nutrients I need

    As we breathe together with our true loving seed.

    When I drink you up MY DRUG, my master

    Like cocaine, Oh my… you got me so addicted

    I wouldn’t have a day without your dopey laughter

    You’re my heart-sore…you got me so captivated.

    “Yes, hear me all my dear Folks!

    Take delight in my Chef’ stroke…

    He’d bake faces- a wry face, a wince, a glower

    So that with him, I wouldn’t ever get bore

    Though I would try his glances to ignore

    Still here I am, I crave for him! Even I’d get sour

    With all of the sound of his freaky snore…

    Hehehe… Very strange! Because those lion’s roar

    Would only sound-like the jazz music I adore…

    And with it, never would give me a bit of a bother

    So funny…I’d sleep deeply sound and even soar…

    In the morning I would rush up to the platter

    When I’d hear the wake up call of a rooster

    But never from the clinch of my sweet and wild boar

    You bet, I’d yearn for him more… he’d pet me to endure…”

    Gosh! You spoil me with your French kiss

    With all of your love appetizer to taste…

    As much as I could have you all embraced

    You’re all mine to feel full and be blazed!

    You always give me the best of your all,

    All the fun and laughter that I needed

    My love, you’re my drug, and my soul

    You alone I would ever get me addicted…

    Every day with you is an awe-inspiring ball

    With all of your love recipes I would deserve,

    Oh, my daily bread you’re unique from them all,

    I would have you always loved and preserved…

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    Source by Abeille Amore

    Views: 0

  • My Wife Feels Trapped in the Marriage

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    My wife feels trapped in the marriage and she wants me to leave her alone. For some reasons, she seems to lose her passion in the marriage. When you tried asking her many times, she will shun your questions to answer you. When this is happening to your marriage, it is obvious that something is bothering your wife and you do not know what to do.

    Your wife probably feels that her needs are not being met. She is most likely to be in a frustration of not knowing what to do and that is why she feels trapped in the marriage. She may also be worried or lost because she is feeling insecure too. If she wants some time to be left alone, just let her be. It will be worse when you try to force or pester her for an answer. You definitely need to find out what went wrong in the marriage, but you should not try to provoke her if she is not ready to share.

    Let her know that you truly care for her and is willing to do whenever she needs help to make her feel secure and even let her know you are willing to make better changes to the relationship. If your wife tells you that she is feeling trapped in the marriage because of issues like freedom and trust from you, then you should self evaluate the treatment you give her. Are you not giving her enough space? Did you always doubt her on the things she does? Did both of you quarrel over any particular things over and over again?

    It can be any reason that she feels trapped in the marriage. Most importantly, you have to find out the problems and work on it. Miscommunication is often one big misunderstanding that can create troubles to a marriage. There are always ways to compromise each other to make the relationship better. Other than that, keeping your marriage alive and interesting is one great success to lifelong marriage.

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    Source by Anastacia Huang

    Views: 0

  • To Prevent A Divorce And Save Your Relationship Merely Takes A Willingness To Do So

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    If your relationship is going through a rough patch and it is one of numerous rough spots you may be worried that you are heading for divorce.

    Often divorce can’t be avoided, it will depend on the couple and the circumstance, but there are many times that you can pursue healing your relationship prior to it reaches the point for divorce.

    One error many people make is that they start making promises.

    Even if you believe you are genuine and that you can make some attitude and behavior changes, but do not commit, declarations like these will not save your relationship.

    You do need to go over the issues with your partner though since you can’t simply alter who you are to make them more than satisfied, and you need to be pleased and more than satisfied, too.

    Often there are issues that both of you require to work with to improve the relationship.

    The Idea is to Repair the Relationship Issues

    Telling your partner that you love or admire him/her continuously is not a great idea either, because even if it is true and you do like him, stating it constantly won’t repair any issues.

    Telling him that you like him can be seen as a bit of emotional blackmail – when all else fails to say ‘I love you’ – it doesn’t rather work like that.

    Rather, it’s the holiness within each of you that must be and connect seen as whole that is the miracle remedy for a failing marital relationship.

    The Course in Miracles states, “The holy relationship is a phenomenal teaching accomplishment. In all its aspects, as it begins, develops and becomes accomplished, it represents the reversal of the unholy relationship.”

    When a relationship is in difficulty it can be difficult and you may find yourself a psychological wreck and seem to think that to prevent divorce is impossible.

    Due to the fact that it will just drain him more emotionally, this is another factor why you shouldn’t keep telling him that you love him.

    Telling him that he is sexy or that you love him is something you must save for when you have your relationship back on track.

    Another big mistake when a relationship is in difficulty is to constantly argue, and all it does is add more stress to the relationship, and no one wins these arguments.

    No one Wins Over Arguments

    In a previous discussion I went deeper into the best marriage advice online and does couples therapy really work?

    – Do not start any arguments with your partner and if he begins one then leave.

    – If he would like to go over matters, when he has actually soothed down then ask him.

    – Do not approach the marital relationship like a competitor.

    You are not wanting to prove who is best at relationships and who is to blame for it stopping working, but do approach it like a partnership that you both need to help each other with.

    Sit down with your husband/wife and calmly talk about any problems you have, if your marriage is heading for divorce perhaps discuss how to avoid divorce.

    Don’t argue with him however ask him exactly what he is feeling and how he thinks you can prevent and enhance the marital relationship divorce.

    To save your relationship take his answers into factor to consider along with your own sensations and attempt to work some compromise that will make you both feel better.

    If you handle the problem in a calm and fully grown method, you can between the two of you, and perhaps with marriage counseling, find how to avoid a divorce.

    Even if you believe you are sincere, but he/she is not, and that you can make positive changes, statements of demanding or pleading will only hurt chances for how to fix a failing relationship.

    – Can you stop a divorce after filing?

    It Takes a Readiness to do the Work

    You may, but typically there are issues that both parties need to work with to rather than dealing with a breakup to enhance the relationship.

    Telling him that you enjoy him or that you will do anything for him/her, is something you need to save for when communication and holiness within is found and connected, and you have your relationship back on track.

    When a relationship is in trouble and continuously arguing is happening, the biggest error that needs forgiveness is.

    Do not approach the marital relationship like a competitor to find who is best at relationships and who is to blame, because the ego is in charge then, and you’ll see you both ending the relationship.

    It may be time for leaving the relationship where healing after a breakup is your next phase if you simply can not reconnect and heal within your hearts.

    (I also suggest searching the web for further content that dives into the idea of getting back with your ex, if that may be in the cards, and sure ways to rekindle a relationship.)

    To success in life and love!

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    Source by James Nussbaumer

    Views: 0

  • Basics of Money Management

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    Money plays an important part in our every day lives and making the most of what we have will help us live a life free of financial pressures. By learning some basic rules, you can make life easier for yourself and for those who depend on you. Here are my basic rules.

    Rule one. Don't borrow money for consumable goods. What are consumable goods? They are stuff that lose value over time. Stuff you want but can live without. Examples are electronics, subscriptions to magazines, auto mobiles etc.

    Rule two. Live within your means. In other words, spend less than you make. I know that may sound hard if you are on a tight budget but to just take easy credit when it is available to you is simply inviting financial disaster.

    Rule three. Become financially educated. This can only be done by reading all you can about the various investment options available to you. There is really no excuse for not being kept up to date with all of the financial news because there is so much information on financial matters available on and offline.

    Rule four. Diversify. A mistake that some investors have made in the past is to put all of their eggs in the one basket only to find that the company they invested their money in went bellyup. Prudent investors diversify. That is spread their money around in various companies to minimize their risk.

    Rule five. Keep good company. There are people about who have bad attitudes toward financial planning and money in general and if you spend too much time with these people there attitudes can affect your thinking.

    Rule six. Take responsibility for your own finances. Some people will ask others for advice just so that they have someone to blame if things do not work out for them. A financial advisor will tell you to do this or that but at the end of the day it is your money and you are the one who reaps the rewards when the markets are up or takes a hit when they are down.

    Rule seven. Take a long-term view of your investments. Investing your savings is a long-term game and in order to take advantage of the gains in the markets you have to take a hit sometimes which means not panicking when the markets are going down.

    Rule eight. Keep the big picture in mind. In other words have a target or goal in mind. Are you saving for a house deposit or your retirement?

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    Source by Robert Alan Stewart

    Views: 0

  • What Is an Emotional Catalyst?

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    Tell me that I am not the only person this has happened to. Your spouse or roommate or BF says “l am going to lose some weight” and suddenly you find yourself being hijacked into a diet, “No alcohol from here on out until we lose our weight!” (Our weight? Did you just call me fat?) We are going to work out 5 days a week (we are?) Pilates, Zumba, Yoga, Cardio, Free weights, Circuit training “No, No Sam you have to do 3 sets of 16 reps” (I do? Didn’t you just start working out like 2 days ago and now you’re a trainer?) So what just happened here?: A total lifestyle change that you were never intending to start. (OK well I was intending to start someday, but in my time frame, not because someone else had an emotional catalyst… see below)

    So, somehow you get manipulated to join in, maybe you want to add support to the instigators, maybe they are right! You are Fat! I mean isn’t that what they just said? When they assumed you would be joining in on the whole “Diet thing” sure, sure… they are just concerned about YOU being Healthy that’s why suddenly everyday you hear “Did you go to the Gym today?” Um… No, I sat in the backyard with a pack of Marlborough Reds, a Box of wine and some ho ho’s (wishful thinking)

    Low and Behold I have been to the gym more than usual (not difficult as usual was NEVER) and I will continue… but the truth is.. Being Manipulated to do something as big as Change your lifestyle because your friend or spouse has had a catalyst to change (Emotional catalyst do the trick of causing big Change almost every time) doesn’t set you up for success, your just along for the ride until you excuse your way out, truth hurts! OK my truth hurts. I love using humor to grow, educate or coach – but this would be a waste if you weren’t provided with a little lesson right?

    A catalyst – Easiest definition in this case is ” A person or thing that causes a change http://dictionary.reference.com/browse/catalyst

    Not really a fan of the dictionary version so to understand it better here are some personal and professional examples: http://www.fastcompany.com/magazine/152/next-strategy-passion-provokes-action.html

    Let me share this with you, when you do get a catalyst to change, you need to act on it immediately or it fades… until you get another emotional catalyst. If you decide you want to change something in your life, here is a simple 5 minute step in the right direction: Visualize not only what it will look like, but how it will FEEL once it is changed.

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    Source by Samantha Buckley Hugessen

    Views: 0

  • Why Are Your Customers Not Buying?

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    The messages you put in front of your potential customer once they first discover your business can make all the difference between a sale and a pass, and between a happy customer and a disgruntled one.

    If your customers are not buying, you may be missing one of these five crucial elements.

    Have You Identified a Problem or Need?

    Take the time to learn about the “pain points” or problems people generally have in regards to your specific niche market. Your entire website should have content material that addresses the needs of your target audience.

    People don’t just want to be sold to. They are busy and keen to find out about solutions that work for their problems. By producing this kind of useful content on a frequent schedule, you are putting yourself out there as an expert worth paying attention to.

    Comparing Solutions Side-by-Side

    Your prospective customer will make side-by-side comparisons with similar products. If you show the value that you offer, it can swing their choice in your favor. Tables, index charts, images, features and benefits, customer reviews and opinions, are just the kinds of information they will be looking for.

    Retargeting will keep your products under consideration as they go around the internet searching for solutions. Many top websites allow for retargeting, so your potential customers will see your product frequently as they use the internet.

    Purchasing

    When a customer buys from your website, make sure the online buying process carries forward from the page into a sales receipt they can keep. Also, send an email to thank them for their purchase. Offer support with any customer service issues and don’t offer other items for sale that they’ve already bought.

    Follow-Up and Customer Satisfaction

    You can also add real value by sending hints and tips or a quick-start guide to using the product, and so forth. These little surprise gifts and add-ons don’t cost much in terms of time and effort, but they can have a huge impact in terms of customer satisfaction, their and their long-term loyalty to your business and products.

    Request For Their Money Back

    If you do get a request for a refund within the agreed timeframe, provide it promptly and with courtesy. Do ask for a reason why they want a refund, but don’t demand it. Leave them in your customer email list, but, personalize their offers by not continuing to promote to them the item they have already decided to return.

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    Source by Jon Allo

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