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  • The Importance of Randomized DOT Drug Testing

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    Catch Drivers Off-Guard

    There is a reason for randomizing the DOT drug testing. If drivers know when to expect the drug test every month or every quarter, they’re going to know when to stop using drugs, if they are using. They will know exactly how long it takes to flush out of their system in order to get a negative result.

    By randomizing it, you catch drug abusing drivers off guard. They never know when you are going to call them in for a drug test, and therefore if they are using, you are likely going to catch it. This will allow you to learn more about your drivers and keep the roads safe. If for any reason you catch an employee who is using, you will be able to apply the necessary disciplinary action, which can include termination.

    Deter Drug Users

    You want to be smart about who you bring onto your team. You don’t want drug users and therefore, you may be able to detect any of them when you announce that you offer a randomized DOT drug testing. The moment they hear randomized, they know they will not be able to beat the system. Therefore, they are likely not even going to apply to your company – they will move on to someone who has yet to randomize their testing.

    Ensure No One is Being Targeted

    Employees often like to say that employers play favorites. This is something you have to be extremely cautious of. If you don’t randomize your drug testing, it’s likely that someone will feel as though they are being targeted. Particularly if you have a third-party running the program, no one will be able to claim such a thing.

    It Allows You to Be Complaint

    The DOT wants to be sure that you are running the best program possible. This means that they want you to be randomized, and being compliant is of the utmost importance. If the Department of Transportation decides to conduct an audit on your location and you are found to not be randomizing your DOT drug testing, you could be fined.

    In the end, there are plenty of reasons as to why you want to conduct a randomized drug test. Whether you are a large company or an owner-operator, you need to remain compliant. This doesn’t have to be a task that you do completely on your own. Assistance is available to conduct all of the drug testing, and manage the entire program, should you desire.

    Take the time to explore your current system and determine whether it is running effectively or not. If you aren’t randomizing the drug testing, get started right away. If you are inundated with the process, seek assistance.

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    Source by Jeff Weigang

    Views: 0

  • Should I Still Be Saying "I Love You" To My Separated Spouse?

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    When you are in the middle of a separation that you never wanted in the first place, it can be tempting to want to remind your spouse that they are still married to someone who still loves them very much. I know first hand that there can be a real worry that if they are outside of your presence, they will begin to forget what they loved about you. Or they will find that the phrase “out of sight, out of mind” is actually true.

    So it may be your normal inclination to tell your separated spouse that you love them every time you talk with or see them. And this is absolutely fine – so long as you are getting an enthusiastic response in reply. Unfortunately, this is not always the case.

    A wife might say: “I know that it sounds desperate and needy. But I can not help it. Every time I talk to my separated husband, I tell him that I love him right before we hang up. I have done this for all the years that I have known him and old habits die hard. At the beginning of our separation, this seemed OK. But the last couple of times, I’ve noticed that he has hesitated before he gives a response. Last night, he didn’t say anything in response. I don’t mean to be dense. Obviously, he probably thinks that I am doing something wrong or he doesn’t want to hear me tell him that I love him during the separation. But not saying it feels like a lie. It feels like playing games or holding back. Am I supposed to pretend that I don’t love him? Because I find that ridiculous. I do love him. And it seems silly to me that I am not supposed to say it every day in the same way that I have for many years. Do I have to stop?”

    That is really up to you. I would never tell someone what to do during their marriage or during their separation. I can tell you what came to be my opinion as the result of a similar situation that I was in. But, I know that all situations are different. So I can’t say that what worked for me will work for you.

    But, during my own separation, it eventually became very clear that my husband was not receptive to me acting in the same way that I did while we were still happily married. When I tried to act as if we were any other married couple or that nothing was wrong, he would act distant or he would start to avoid me. If I pushed, it would get even worse and I would have to work very hard to even get him to take my calls. Frankly, there were times when I could almost literally feel him wince when I told him I loved him.

    As hard as it was to accept, I started to realize that if I didn’t change some things, I might be making this situation a whole lot worse. So I made a conscious decision to back off some. Did this mean I didn’t love my husband? No, if anything, I loved him just as much if not more. But I knew that if I was going to have a chance to maintain that love, I was going to have to find the strategy that brought him closer to me rather than pushing further away.

    And when I tried to push my love on to him, this definitely made him pull further away. So, I toned down my demonstrations and declarations of love. I told myself that this was only temporary, but it was difficult. Still, I knew what was most important was my long term goal and not my declarations of love in the moment.

    My backing off did eventually make things better because it eventually made my husband more receptive to me again. And his being receptive to me meant that we got to spend more time together – which never would have happened if I had continued on with my pushing.

    I can’t tell you what will work in your own situation. I can only suggest that if you notice something not working, then it sometimes makes sense to test out something else – if only once. Perhaps next time you talk to your husband and it is time to sign off, you might try something like: “tonight, I’m not going to insist that I love you, even though I do. I sense that it makes you uncomfortable. But I didn’t want you to think that I was angry or anything. I’m just trying to respect your wishes and not push.”

    At this point, your husband could reassure you that the loving phrases are fine. Or, he may not say anything – in which case his silence speaks volumes. If you do decide to back off and you find that the next time you talk, he seems more comfortable, then you may speculate that backing off a little has helped.

    I know that it might seem weird and almost dishonest to hold back with your own spouse. But a separation can be a very fragile time in a relationship – especially when one spouse has asked for space or isn’t sure what he wants. It become my opinion that if backing off a little is what it took for my husband to eventually be available to me, I was willing to pay that price at the time. Because I knew that it was part of a long-term strategy that was going to mean that I wouldn’t have to hold back once we reconciled.

    Today, I tell him that I love him all of the time, so holding off was worth it to me. And I believe it helped. But every situation is different. In some situations, both spouses are perfectly comfortable with still saying they love one another. And that’s wonderful. But it was not my reality. Still, if every one is happy, then I don’t see any reason to hold back.

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    Source by Leslie Cane

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  • Top Network Marketing Company – Why Are the Products So Expensive?

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    I’m sure you’ve heard this question before, Why are top network marketing company’s products so expensive?

    This is one of those ever-present questions that networkers and direct sales people will continue to encounter (probably) forever–and there’s always more to it than meets a simple answer.

    One key is not to side-step it. There are good and genuine reasons for legitimate, premium-priced products–and of course there are over-priced ones as well. Honesty is best, as always, and I’ll endeavor to give you the general truth with my answer to the question.

    Special Products at Special Prices

    First, the products available through top network marketing companies sales and distribution model are mostly what are called “specialty” items. They are higher priced products to begin with, having more costly ingredients and more complex designs or formulas; they are simply more expensive to make and package. Some well-known non-network marketed examples are Clinique makeup and fragrance products, Apple computers, iPods and iPhones, Armani clothing, Mercedes and Lexus automobiles.

    Unless you’re dealing with a scheme or a scam, these premium products outperform their cheaper, off-the-shelf counterparts, giving consumers more and better benefits. Since they have greater value, they cost more.

    If these products are being outsourced by the networking company (produced by a “third-party” vendor/supplier), they tend to be manufactured in smaller production runs that do not allow for all the optimal low-cost advantages of buying and making in the high volumes mass-marketers enjoy. The manufacturing processes are more complex and exclusive. The profit margins are higher. This results in a higher quality product with more attention to detail and quality control.

    The reason manufacturers and marketing companies select network marketing and direct sales is because these higher-priced products are of higher quality, and they therefore require special methods of distribution and sales.

    Simply put, they cannot compete with the lower-priced, lower quality “commodity” products, which are sold based mainly on discounted mass-market pricing and brand awareness alone. Think Wal-Mart and Costco.

    Specialty products are “education-intensive.” They need greater explanation; for example, what formula, ingredients and/or processes makes the product more expensive than those mass-market goods available through direct response marketing (such as the Internet and mail-order) or retail chain store sales. Many require demonstration.

    Mass-market products depend on advertising, promotion and merchandising at “point-of-purchase,” all of which are required to get consumers’ attention, let them know the product exists (to create “trial” especially if it’s “brand” new), and to give them enough compelling reasons to purchase and keep on purchasing.

    Going head-to-head with nationally advertised products, many to most of which are heavily discounted and sold at the lowest price possible, is a tough game for just about all smaller businesses to win. Imagine trying to sell vitamins or nutritional beverages or “prestige” cosmetics against a major manufacturer selling through Wal-Mart, or a natural toothpaste against a tube of Crest® through Kroger or Publix supermarkets.

    Specialty products are perfect for the person-to-person, information-rich education, demonstration and service oriented methods of network marketing.

    And that’s where the important second aspect of network marketing’s “higher price” comes in: the added value which you as a “distributor” add to the specialty products you sell.

    Added Value Added

    Network marketing and direct sales representatives add significant value to the product they sell and they are well paid when they do so successfully.

    We reach consumers with the awareness of new products and services that ads and merchandising–no matter how persuasive or promiscuous–would not be able to reach out and touch. And by virtue of our one-on-one, personal relationship with these buyers, we appeal to them with a level of trust and service no mass-market, retail product advertiser could hope to compete with.

    The extraordinary level of service Network Marketers provide is not available when buying through mail order or retail outlets. It is a real and tangible benefit, part of the product’s value–and its price.

    For example: Someone tries a network marketing anti-aging health product. It’s personally presented for them–either in person or via mail–with a host of educational material about the product: scientific studies, article reprints, even books or tapes explaining how the product was made, how to use it, its unique features and its benefits.

    Within one to two days, the network marketer again contacts the person to follow up, asking how they are doing, checking to see that their customer is following use directions properly, make recommendations, etceteras. These service calls continue daily, bi-weekly or weekly until the customer is satisfied and happy.

    The network marketer will also continue to send informative and educational material such as updates from scientific literature. He or she will also let the customer know about other products the company offers that this particular customer with his or her unique needs and wants might also enjoy.

    This is an extraordinary level of service that is a real and tangible benefit for the consumer. This kind of personal and knowledgeable attention is not available when buying through the Internet alone, or mail-order or most all retail outlets. It is one of the things network marketers are paid for and it is part of the product’s value–and its price.

    Are there cases where the above education and service are not offered? Of course.

    Are there products that do not have special ingredients or qualities that support a higher price? Sure.

    And are there times when a network marketed product is simply more expensive to pay for the multiple-level commission structure? Yes.

    Back in the early 1950s, a dog grooming service was opened in New York City to serve people living in the exclusive Park Avenue, 70th and 80th Streets area. They charged $25 to shampoo and clip a dog. They had no customers. Then they jacked-up their prices to $250 per visit–and were an instant success. The Cadillac Seville, when first introduced in test-market showrooms priced at under $10,000, bombed; at $14,000 the very same automobile became an instant best-seller.

    Value is a perception. The relationship between quality, benefit and price, i.e., value, is in the mind of the consumer-beholder. Businesses price goods and services according to what the market will bear. Successful marketers come up with just the right mix of value-benefit-price.

    The majority of network marketing direct sales products are of the genuine higher-quality variety, not available in stores, special in ingredients, design and making.

    Most offer the convenience of in-home or on-line ordering and to-the-door delivery. They are also special in terms of…

    Marketing and Customer Service

    The network marketing “sales person” adds value to the product through his or her education, service and sales to the customer.

    All of this has its price. And according to consumer trends and the explosive growth of network marketing direct sales companies and their products worldwide, more and more people every day think it’s worth it.

    What’s the truth about the price of products offered through network marketing? Are they too high? And if so, why?

    The full answer to this one is complicated. If you need a short one, mine is:

    High? Usually, yes.

    Too high? Sometimes… yes, but generally no.

    So, if they are high, why? Let’s start with looking at what kind of products we’re really talking about here.

    The Truth is, Specialty Products Cost More

    Network marketing is predominantly a “specialty products” business: The products we sell most often tend not to be the type you’d find in supermarkets, drug stores or any other mass merchandiser. They are not the kind that combines the lowest possible price for the least acceptable level of quality. For a conventional retail parallel, look at the products in a natural or health food store, beauty salon, boutique or upscale department store.

    Specialty products cost more to make. The ingredients are unique and high quality and production is low quantity–the amounts manufactured usually are not great enough to take advantage of the economies of scale enjoyed by big-time, high-volume, mass-market producers. So these products more expensive–both to make and to buy.

    Also, specialty product makers usually cannot depend on major advertising to increase sales: they don’t have that kind of money. So they have to use more expensive forms of distribution, such as small, individual retail outlets whose profit margins are higher than mass-market stores and chains.

    Profit Margins and Markups

    Here’s an example: a discount chain drug store might be able to markup a bottle of vitamins that normally sells for $3.00 wholesale for less than the normal 33 percent retail profit margin. And, because they buy in large volumes, they’ll get the product for less than $3.00 to begin with.

    A natural or health food store might buy that same product at the full $3.00 wholesale price, and use a markup of 50 percent to get their full 33.3 percent retail profit margin.

    To the consumer, buying at retail, here’s the difference: $3.99 at the drug store and $4.50 at the health food store.

    And then there’s “what the traffic will bear.”

    There are sexy boxes of imported chocolate that go for $38.00 each, and poly-bags of 50 mini Reeses Peanut Butter Cups you can get for less than $3.80. If your taste tends towards expensive, you’ll generally pay more–in “margin” percentages to middle-people and in total dollars.

    Let’s look at a comparison of one single product offered through the conventional manufacturer-to-retailer distribution system and the exact same product sold through network marketing.

    $$$ From Conventional Manufacturer to Consumer

    We know specialty products cost more to make; again, the ingredients are unique and high quality, and the production is low quantity, so they are simply more expensive.

    Manufacturers speak of “Cost of Goods” (CoG): that’s the figure that a product costs the company to make, including overhead, ingredients, packaging and labeling, sales commissions (such as broker’s fees), etc.

    The very minimum a manufacturer needs to sell that product for is double, or a 50 percent margin. Considering that most competitive businesses operate on a six percent pre-tax profit, that leaves them 44 percent to pay for everything else. So, the $2.00 CoG product they make, they sell for $4.00.

    Now, some manufacturers sell direct to retailers–not many, but a few do, and when they do, they’ll take a higher profit margin to pay for the Cost of Sales (CoS).

    However, most manufacturing companies deal through distributors, who charge for warehousing, shipping and selling the products to retail stores. Normal wholesale is a 25 percent markup, which you get by multiplying the purchase price–plus freight if not included–by 1.33. So, our $4.00 item would be sold by a wholesale-distributor to the retailer for $5.32. (Again, plus or not freight costs which can run 10 to 15 percent additional.)

    To achieve a 33.3 percent profit margin, the retailer has a 50 percent mark-up–or higher. Our $5.32 product ends up on the shelf at $7.98.

    Now, this is the minimum scenario–not what normally happens except in the more strongly competitive markets. It’s not the least bit unusual to find the manufacturer selling that $2.00 CoG product for $5.00 or $6.00… the distributor working on 35 percent instead of 25 percent… and a retailer – especially from a specialty market segment–look for a 50 percent profit (i.e., a 100 percent markup), instead of “only” one third.

    And if all of that were true, the retail price of the product through that sales and distribution system would be more like $14.95.

    $$$ In Network Marketing Direct Sales

    Let’s work this one backwards (because that’s how most of the numbers are figured for your commissions).

    If the networking company’s product sells to consumers for $15.00 it will have an average retail commission to the networker of from 20 percent to 40 percent. So, using a 30 percent retail commission, the company’s “wholesale” price to the mlm distributor will be about $10.50.

    Let’s say that your company pays out a full 50 percent in “downline” or organizational commissions. That means that the company’s lowest from-the-warehouse price for the product would be half of wholesale, or $5.25.

    That’s right in the ballpark for specialty manufacturing, distribution and sales.

    It’s a Question of Value

    There is also a greater value, beyond the “specialty products” issues of ingredient quality, cost of manufacture and so forth and that’s the education, information and service delivered by the person-to-person distribution network.

    Learning the product’s proper use, additional uses, history, all about the ingredients, etceteras, is all part of its value. And products offered through word-of-mouth network marketing have more of this “added value” than any others.

    This last point begs the question:

    “Are products purchased through network marketing higher priced to make up for the compensation or commission payments to distributors and their networks?”

    Can they be? Yes.

    Are they… usually? No and Yes.

    In an authentic, intelligent, sincere and sensible network marketing direct sales company, one that’s well-managed and directed… a company that understands that the financial health and well-being of the men and women in the field MUST lead their mission, decisions, strategy, policies and procedures… no.

    But that new ostentatious corporate headquarters in the prestige location… corporate jet… an army of “distributor service” personnel… rock concert “conventions”… $50,000 “big name” keynote speakers… resort vacations and incentive cruses to exotic locations paid for by the company… luxury car allowances… are all expenses that need to be paid for. Where does that money come from?

    Directly (in terms of potential commissions that will not be paid out to people) or indirectly (in over-priced products and/or inflated charges for marketing materials, self-replicating websites, business building tools and trainings), the money comes from only one place… the men and women in the field.

    “So… do network marketed products cost more?” Sometimes yes and other times no.

    Can they be more expensive than similar items of equal value offered in a conventional market such as a retail store? Yes, they can.

    In fact, you can find numerous examples of both conventionally retailed products and networking products of similar sizes, shapes and qualities at prices that vary by as much as 30 to 40 percent or more.

    The only sure rule in product pricing the world over is, “What the traffic will bear…” No matter what distribution and sales route the product travels. It’s not so much a game of “Let the Buyer Beware,” as it is and always will be…

    “Let the Buyer Be Aware.”

    Factor in the at-home shopping convenience… the customer service… the satisfaction guarantee… personal attention… education and information–and in today’s increasingly competitive global marketplace, the “aggressive pricing” posture being taken by more and more networking companies around the world–along with the generally superior quality of the products available through network marketing and direct sales…

    … and I believe a growing number quality-conscious consumers will agree with me, top network marketing company’s products represent outstanding value.

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    Source by John Milton Fogg

    Views: 0

  • Diagnosing Fibromyalgia: Tests Your Doctor Should Run in the Course of Your Treatment

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    Fibromyalgia is often missed or misdiagnosed for a number of reasons. There aren’t definitive blood tests or X-ray to diagnose Fibromyalgia and it shares symptoms with many other diseases and conditions.

    Diagnosing Fibromyalgia is a combination of taking the patient’s symptom history, a physical exam testing the Patient’s Trigger Points and exclusion.

    Today I’m going to focus on the exclusion portion of diagnosing Fibromyalgia. Sometimes people are diagnosed with Fibromyalgia because their doctor failed to run the necessary tests to uncover a different, and perhaps serious condition.

    If you feel terrible and are experiencing a variety of symptoms common to Fibromyalgia, you are going to go to your doctor.

    After taking your history, your doctor is going to want to run some tests to begin excluding diseases.

    What Diseases & Conditions Should Your Doctor Test for when Diagnosing Fibromyalgia?

    The following diseases & conditions share some of the symptoms of Fibromyalgia and they should be excluded. Sometimes doctors who aren’t as familiar with Fibromyalgia fail exclude some of these serious and life threatening diseases. You have every right as a patient to ask your doctor to test you for all of the following:

    Diabetes

    Easily tested for with a blood test

    Chronic Fatigue Syndrome

    There isn’t currently a blood test for this condition, however they recently discovered that CFS is caused by an autoimmune virus and I suspect there will be a blood test forthcoming. Talk to your doctor about Chronic Fatigue Syndrome.

    Hepititis B & C

    Easily tested for with a blood test

    Lyme Diseases

    Doctors often overlook Lyme Disease and do not test for it. This is an oversight on their part and you should ask to be tested.

    Lupus

    There isn’t a definitive test for Lupus however your doctor should run a ANTI NUCLEAR ANTIBODY Test. If you have high autoimmune activity in your blood (a trait of Lupus), this test will detect it.

    Multiple Sclerosis

    MS is also difficult to diagnose, however they do use MRI to test for MS. While you shouldn’t run off and get an MRI just yet, talk to your doctor about Multiple Sclerosis.

    Rhuematoid Arthritis

    Easily tested for with a blood test

    Sjogrens Autoimmune Disorder

    Easily tested for with a blood test

    Thyroid Disease

    Most doctors only test your thyroid with a THYROID STIMULATING HORMONE Test. However, you might have a thyroid issue even if your thyroid is functioning properly – I do! Fibromyalgia Patient’s often have thyroid issues in conjunction with Fibromyalgia so running in depth tests is a must. Ask your doctor to run the following tests:

    FREE THYROXINE LEVELS

    T3 and T4

    ANTI THRYOGLOBULIN ANTIBODY

    ANTI THRYOGLOBULIN ANTIBODY

    Other Blood Tests Your Doctor Should Run for a Fibromyalgia Diagnosis:

    CBC: Checks your Complete Blood Count. Looking for issues such as anemia and other diseases.

    COMPREHENSIVE METABOLIC PANEL: Tests your kidney, liver and overall health.

    HEME PROFILE + ELECT DIFF: Checks for unusual activity in your white or red blood cells.

    FOLATE: If not included in your CBC, checks your folate levels.

    SEDIMENTATION RATE: Checks for inflammation in your body

    SERUM PROTEIN ELECTROPHORESIS:Tests for autoimmune diseases

    VITAMIN B12:Checks your B12 levels if not done in your CBC.

    VITAMIN D: Checks your D levels. Vitamin D is the Sunshine Vitamin. Ask your doctor to run the Vitamin D test that checks both your D3 and D2 levels. This is a hot topic because scientists are re-evaluating what they previous believes. Research is showing that while your combined D level is within normal range if your D3 and D2 levels might be individually low and this could be an issue. (My D2 is zero).

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    Source by Margo Watson

    Views: 0

  • What Marketing Strategy Is the Best for You?

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    If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. Yes! Winning! Fist pumps!

    The problem with marketing today is that there are way too many options and it’s much too confusing. It makes me dizzy just thinking about this stuff and I’ve been immersed in it for 35 years.

    Well, I lay down on my bed last week with a notepad and started to map out my “Unified Theory of Marketing Strategies” with an emphasis on online marketing.

    And I actually came up with something that’s not totally confusing, and might even be helpful to a few people.

    Here goes…

    It’s yet another four-quadrant grid where the vertical axis is a scale from easy to hard and the horizontal axis is a scale from passive to proactive.

    I emerged with these four snappy quadrants:

    Hard and Passive = Multimedia

    Easy and Passive = Publishing

    Hard and Proactive = Presentations

    Easy and Proactive = Email

    Now, all of these strategies can be effective. But, yes some are easier than others. And the passive ones tend to take a lot longer than the proactive ones.

    Hard and Passive = Multimedia (Videos)

    Everyone is crazy about video these days. It’s a challenging, yet passive strategy. You put a lot work into creating a video and then post it on YouTube hoping people see it.

    It’s difficult to do well. It’s time-consuming and it can be expensive. And most videos are pure crap. If you want to do it well, it takes a chunk of change and a lot of time.

    Throwing up a lot of little videos on your website can be a nice touch, but they usually don’t get people to call you in droves.

    So, as you can see, I’m not crazy about a video strategy for self-employed professionals. I’m not saying they can’t work, but it’s a whole lot of work to do right.

    Best example: A non-duality teacher named Rupert Spira (non-duality.rupertspira.com/home). He does live workshops and films everything. Then his staff chops them up into questions and answer segments and posts them on YouTube. They’re five to fifteen minutes long. And what you see is what you get. No pitch, no hype. It’s his teaching unadulterated.

    He has hundreds of videos on YouTube with hundreds of thousands of views. Does it work? Well, his workshops are always full and all he does is a low-key email announcement to his list every month or two.

    I like this approach a lot. Got a lot of good content? Look good on video (unlike yours truly)? Then you may want to emulate Rupert.

    Easy and Passive = Publishing

    I happen to like this strategy a lot as it, ahem, built my “Empire.” It’s relatively easy: Write a how-to article on your subject matter once a week, send it out to those on your e-list and publish on your blog. Fame ensues.

    But online publishing can be a lot more than that. You can take those same articles and publish them on Medium, LinkedIn, and Ezine Articles. And then you can announce them on Facebook, Twitter, Instagram, and Pinterest. Sometimes you can get big exposure when writing an article for a major online publication. Web traffic multiplies.

    The cost is zero; an article takes from two to five hours to write (unless it takes you several days). And your ideas are online for eternity to be discovered by those looking for practical ideas. Some will opt-in to your e-list and perpetuate this virtuous marketing circle.

    The downside, of course, is that, according to my extensive research, (a 10 second Google search), there are 2 million articles published online every day. The mind reels. So your stuff will be out there, but somewhat lost in a very big haystack.

    I’m still a big advocate of online publishing, but the mountain is getting steeper and steeper. Just writing an article or two here and there won’t help you much.

    Best Example: Well, other than mine, of course, check out Henneke of Enchanted Marketing. She has a wonderful, readable, fun blog on business writing and blogging. And she walks her talk. It’s all about well-written, relevant content. If you don’t have that as a foundation, it’s a total waste of time.

    Hard and Proactive = Presentations

    I built my business on presentations in front of live audiences at professional associations and chambers of commerce. It got me attention, added people to my mailing list and generated warm leads for marketing coaching.

    And I still do presentations today in the form of webinars. I just filled my recent group program with the help of a couple webinars (also called video conferences). They most certainly do work.

    But I put presentations in the hard category, not because they are all that hard to give, but can take a long time to prepare. The last one I did took me two full days. There were about 200 slides (whew).

    Yes, that’s not the only way to do a webinar. You can just go live on Zoom Video, and that can work as well. You ultimately have to find your style and test what works.

    Presentations are proactive in that at the end you can ask for the business. And, of course, you can turn the recording of the webinar into a video in a snap and send it out to those on your list. Watch it here.

    So presentations will always play a big part in my marketing toolkit.

    One other thing though – If you don’t have a LOT of people on your email list, good luck in getting much of an attendance. Yes, you can do guest presentations hosted by others, but you don’t have the same control and ability to pitch your professional services.

    Best example: John Nemo of LinkedIn Riches (linkedinriches.com). His webinar is a blast. There are a lot of them out there in the online marketing world. And many, Like John, have set them up as evergreen webinars that are scheduled to play automatically several times a day. These are kind of a hybrid between publishing and presentations.

    Easy and Proactive = Email

    In my opinion, email is the most powerful overall marketing tool. And it gets the least respect. But I can’t imagine even being in business without email marketing.

    Social media gets all the PR and all the attention, but email gets the business. A recent study showed that email generated 40 times the business results of Facebook and Twitter combined.

    Email is the online tool that’s been around the longest, and I think it’s taken for granted. Promotional emails have expanded exponentially over the years, but most of it isn’t very good.

    We wade through our email boxes like we sort our mail over the trashcan. Delete, delete, delete. Why? Because it’s either not relevant or it’s boring. Usually both.

    I feel that email has the greatest potential of all the online marketing strategies because it’s both relatively easy and the most proactive marketing medium of all. Your message goes right into the mailbox of your potential client. Nothing else can do that.

    Marketing email holds great opportunities for improvement in several areas:

    1. How to incorporate humor as the most powerful attention-getting device in existence (that almost nobody is using).

    2. How to telegraph your value proposition straight to the minds and hearts of your prospect.

    3. How to make your emails clear, focused, and easy-to-read.

    4. How to craft a compelling call-to-action that is hard to resist.

    5. How to get emails to thousands of your prospects without looking like spam.

    If you’re not working on ALL of these, your emails will not get the attention and response you want.

    Best Example: Therapy Practice Accelerator. Visit this site and get on the list just to see the brilliance of the email marketing. It’s all about demonstrating results.

    What marketing strategies will you choose?

    Take the four marketing quadrants into consideration. The easier a marketing activity, the more likely you’ll actually do it. And the more proactive a marketing activity, the faster the response you’ll get.

    Cheers, Robert

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    Source by Robert Middleton

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  • What Is Drug Court in District of Columbia Superior Court?

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    There are drug courts throughout the Country. Generally, they are special courts designed to treat people who have an addiction cases and are in the criminal justice system. There are currently more than 2,450 Drug Courts operating throughout the United States with all 50 states having a program. District of Columbia Superior Court Drug Intervention Program (SCDIP) has been in operation for over 20 years. SCDIP is a voluntary program.

    Criminal defense attorneys who make a blanket statement "I don't have clients do drug court" are doing a disservice to their clients especially if the reason they are in criminal justice system is for addiction. Good criminal defense attorneys will explore all options including participating in this program.

    Over the course of the last year, SCDIP has gone through some major changes. SCDIP requires a minimum participation of 5 months. This article gives a brief overview of how the typical defendant enters District of Columbia Superior Court Intervention Program.

    The client comes into the criminal justice system either charged with a misdemeanor or a felony case in DC. Superior Court. It should be noted that SCDIP is only applicable to charges prosecuted by the United States Attorneys Office for the District of Columbia. The Attorney General for the District of Columbia criminal prosecution division does not participate in SCDIP; and therefore, serious traffic charges are not eligible.

    Misdemeanor cases Intake

    The defendant reports for arraignment (initial charge). Thereafter, the case is set for status. The Court at arraignment may impose an evaluation and if positive program placement. If the positive test pretrial may order an addiction severity index (ASI). ASI is an evaluation where a drug counselor expert advises what treatment is required of the defendant.

    At the status hearing, pretrial services may recommend drug court as an option. If pretrial services recommends drug court, the government will be given 2 to 3 weeks to screen whether they will allow participation in drug court. The case will be set for an additional status hearing.

    At the final status hearing, if pretrial services and us attorneys and the defendant agree the case will be certified to the drug court calendar on a Tuesday or Thursday.

    Upon successful completion of a misdemeanor case in drug court, the case will be dismissed.

    Felony cases Intake

    The defendant is presented on a felony complaint. The case is set for preliminary hearing. The court at presentment may impose an evaluation and if positive program placement. If the defendant test positive test for drugs, pretrial may order an addiction severity index (ASI). An ASI is an evaluation where a drug counselor expert advises the Court what treatment is recommended.

    If pretrial services recommends participation in drug court and the defendant ais willing, he may proceed without US attorney's recommendation. Unlike the misdemeanor the defendant may have 2 separate court dates, one before the felony judge and one before the drug court judge. In fact, the defendant can request a trial or plead guilty and still participate in drug court.

    If the United States Attorney's office approves for participation the defendant, the US Attorney's office may grant an Amended Sentencing Agreements (ASAs). If the defendant successfully completes the ASA, the government will agree to permit the defendant to amend his / her plea at the final sentencing date and plead to a lesser included misdemeanor charges instead of the felony.

    If the US attorney's office did not approve participation, upon successful completion of a felony case in drug court, the court may grant a term of probation but it is not guaranteed.

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    Source by Mark Rollins

    Views: 0

  • The Only Real Cure For Irritable Bowel Syndrome

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    In this article I will talk about irritable bowel syndrome specifically IBS-D which manifests itself in loose bowel movements or alternating diarrhea and constipation. I will not talk about IBS-C which appears to manifest itself in solely bloating and constipation.

    If you have landed on this page it will be because you like many millions of others have either been trying to self diagnose your condition or more likely that you are looking for a cure. I must warn you in advance, although I have an academic background I am not a medical health professional and you should always consult a doctor before embarking on any form of treatment however mild.

    In this article I will be covering my battle with IBS for approximately 10 years and how I finally found a cure that works. Everybody has a different story when it comes to IBS-D but as I found out, we all have something in common. I will go on to discuss this in the following paragraphs but I just want to start by saying a little bit about me.

    About 10 years ago I was a young university graduate and decided to join a job that first seemed exciting with infinite possibilities. I soon learned that this job was very stressful and required a 24 hour commitment. I didn’t have a problem with working hard but I had a problem with my work environment. Many people at work were miserable, anxious, and horrible to one another and constantly testing their bodies to the limit. It seemed the norm to be constantly stressed out, have a poor diet and feel like you had no control over your life. My work was my life and my life was nonexistent.

    Within a few months I started to come into work and make my way straight to the toilet. As any sufferer of IBS-D will known this meant constant diarrhea. It didn’t matter what I ate or drank I would always have diarrhea. It was not uncommon for me to visit the toilet three or four times a day having eaten little to nothing and immediately have diarrhea.

    Slowly I just got used the feeling and for whatever reason I thought nothing more of it. As soon as I would eat I would not feel at ease until I had gone and empties my bowels after which I immediately felt better. Along with the diarrhea I would lose water from my body which I never had time to replace so I looked like a dried out prune. Over 5 years I continued to do this to my body hoping that I would find a better role in my job and finally this would all stop.

    It certainly did not go away in fact into my 6th year of IBS-D suddenly out of nowhere I started getting debilitating cramps followed immediately by diarrhea. I would have these cramps 5-10 times a day and would literally need to run to the toilet or feel like I was about to soil myself. This made it difficult to be effective at my job which then created a vicious cycle causing my IBS-D to completely go out of control.

    I suddenly thought that I had developed cancer and stated reading everything on the internet about what disease matched up with my symptoms. I found quite a few which is why self diagnosis is not such a wise idea. I went to my doctor and we stated off with a course of antibiotics as he thought I might have developed in infection after an episode of food poisoning.

    This didn’t have any lasting effect and soon I was back to him demanding more in depth tests. This started a with a breath test to rule out food allergies and went onto multiple blood tests to eventually eliminating ulcers, colitis, coeliac disease, Crones disease gut infections, etc. I then went to the next and final step which was endoscopy of both the upper and lower digestive tracts. This all came back negative too. Finally I was diagnosed with severe IBS-D. In one way I was relieved to know that I didn’t have something like colon cancer but at the same time I was depressed thinking IBD apparently has no cure.

    The next chapter of my life involved trailing a long list of medicines in the hope that they would resolve this issue. Now I want to tell you that of the drugs that I took, there are many people out there that rave about some of these drugs and what it has done for them. That is great as everyone’s body is different and what works for you may not work for me.

    I am addressing the huge numbers of sufferers worldwide who like me have tried everything under the sun and were unable to find a cure. Now the following is a non exhaustive list of drugs which I tried and the results by their side.

    Fibre (ineffective) Made things worse

    Pre & Probiotics (ineffective) At first seemed promising but quickly stopped working

    Exercise (ineffective)

    Drinking Lots of water (ineffective) Made things worse

    Exclusion diet (ineffective) Some foods like cheese, chocolate, spice made my IBS worse but exclusion of all the culprits did not resolve matters.

    Anti Spasmodic (ineffective) Lots of different brands but all useless

    Imodium (ineffective) Helped a little with the diarrhea but certainly not the cramps

    Tri Cyclic Anti Depressant (ineffective) Has a drying up effective at first but quickly runs out

    Hypnotherapy (ineffective) Very insightful and relaxing but not enough by itself

    At this point the consultant G.I specialist had run out of ideas and I was left to suffer on my own.

    Having done countless hundreds of hours of research I came across the answer. In Islam we believe that for every single disease God has made a cure so go seek it.

    These are my opinions on IBS-D;

    IBS-D will not kill you, it can easily be treated and there is nothing seriously wrong with you

    IBS-D Is a functional disorder which is caused 99% by stress be it conscious or subconscious

    IBS-D can only ever be treated by dealing with the cause behind the problem and not the problem itself

    IBS-D affects people generally in the Western world where the 24/7 lifestyle and pressures of society cause people to be stressed out beyond limits and this is often brushed off as mild anxiety or depression.

    So here is the magic bullet you have all been waiting for that worked for me and if my concept is correct should work 100% without fail for genuine IBS-D sufferers.

    First accept that you have IBS-D because you are under pressure consciously or subconsciously and this is your body’s way of warning you that enough is enough.

    I spoke to my G.P and asked for Venlafaxine XL which is an SNRI antidepressant. I choose this specifically because it had constipation as one of its side effects; it was a powerful antidepressant and reduced visceral hypersensitivity.

    Within 6 months at 150mg a day I had completely 100% recovered from any symptoms of IBS-D.

    So how did it work? It is simple; the vicious cycle of stress, followed by cramps followed by diarrhea was broken. I no longer worried every time I went out if I had been food poisoned or where the nearest toilet was. It just let me get on with life without thinking about IBS and soon I was able just stop worrying about IBS and that is it.

    Every single person reacts differently to different antidepressants so try them and see which one works best for you. Whilst you are on them you could try using hypnotherapy to make you understand that if you take the stress away then you break the cycle. It’s your thoughts that control your bowels. Controlling your thoughts will help control you’re IBS but as I said before hypnotherapy is ineffective on its own.

    The only other drug that I have used when coming off Venlafaxine was a benzodiazepine called Alprazolem, brand name XANAX. In the UK this is not prescribed on the NHS so you will have to get it by private prescription. This drug can be addictive but if you have good self control it is an excellent drug to use on a controlled as needed basis. One tablet of 0.5 mg and I would be saying what IBS? You have to be very very careful not to increase your dose or develop a habit for this drug. You should also know it can develop tolerance and so you will then need to start increasing your does. Use it like it is supposed to be used as a treatment for IBS and not recreationally for you pleasure and you will have no problem.

    Finally I’d like to conclude by saying that if I didn’t have God in my life I probably would have given up long ago. Now I have my life back and am free from IBS-D. God always gave me hope so never give up the search for treatment and treatment starts with knowledge of your condition. So don’t make the mistakes I made and loose ten years of your life before realising that we are all human and we all have breaking points. If you have gone past that breaking point your body will tell you one way or another so listen to your body.

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    Source by Jordan James Sinclair

    Views: 0

  • How to Handle PPC Problems in MLM

    How to Handle PPC Problems in MLM

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    Paid Advertising in MLM

    You work hard in your MLM business and saved money for paid advertising. It’s been a dream to use some sort of automation for your marketing and the road to success has been a climb. Finally, the day has come for you to launch your PPC campaign and you feel a bit unsure about the whole process. Yet, you feel ready to conquer the world, because you believe in yourself and your dream. So, you take the plunge and invest your nest egg into a campaign. A month passes and your campaign was a disaster. You check the data and find out that you had little traffic from the keywords and the script you used was generic. The frustration sets in and now you’re worried about the future.

    Ever been like this in a new venture, especially with PPC or other paid advertising and suffered horrible results for your MLM? If you haven’t, but are looking into paid solutions to help your business, you should reconsider your options heavily, first. Organic traffic brings in higher numbers than paid solutions, no one likes ads. If you are bent on using PPC, then you want to read further and deal with the issues involved. A fair warning, other businesses are using the system to further their objectives and most are not successful. If you wish to proceed then please read on.

    Common PPC MLM Problems

    Now if you’re looking to improve your MLM PPC campaign, one of the biggest issues you have to look at is your quality score. The quality score determines the quality of ads and landing pages used by the keyword. A higher score means the system believes your ads are relevant and useful. The ads are rated on 1-10 and a larger score keeps the competition down, the cost down and you may receive your lion’s share of clicks. It’s not guaranteed to work, most people scroll past the paid stuff and click on the organic elements first. One other problem is that your impressions and clicks may drop off due to either a budget, quality score or competition.

    Dealing with the PPC Issues

    Now let’s wrap this up really quick on how to deal with your PPC problems and get your MLM business on track. Make sure your landing pages, keywords and ads are relevant. Throw in a negative keyword to reduce irreverent searches. You may want to split test ads to see what works better and it can improve your quality score. If your ads been dropping, you may need to improve your quality score or increase your bid amount. Your daily budget should never be reached, you may need to lower or rise it, depending on the data that your campaign suggests.

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    Source by David L. Feinstein

    Views: 0

  • Emotional Stress: What Is It And How To Deal With It

    Emotional Stress: What Is It And How To Deal With It

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    Dealing with stress is almost a given for virtually everyone at some point or other. After all, life is made of challenges that test us physically, mentally, and emotionally. However, when a person has to deal with that type of adversity all of the time, the constant strain from such pressure can really affect a person’s mental and physical well-being. This can be to the point where your health can be adversely affected for a short or even long term. This is known as emotional stress. The information below should help you to determine if you are facing this type of anxiety and how to overcome it.

    If you are having trouble with your sleeping habits, whether it’s sleeping more than usual or only sleeping for a few hours and having difficulty going back to sleep, you could be suffering from emotional stress. Often, the cause of this is due to either anxiety or depression, especially if there are no physical reasons for your sleeping issues.

    If you are having extreme changes in your weight over a short period of time, especially if you haven’t changed your eating or exercise routines, you might be suffering from emotional stress. Also, if you constantly think about food or constantly avoid eating, those signs could also be indicators that you are suffering from emotional tension. Depression can also cause a lack of appetite.

    The body will sometimes aid you and others in letting you know that you are suffering from over tension when you have physical ailments that you just cannot explain the cause of. If you’ve undergone a physical, and a physician can’t find anything physically wrong with you, it may be emotional stress that is causing your physical pain.

    Another sure sign that you may be over stressed is if you are always in a bad mood, always showing a short temper toward others, and always getting overly upset over little issues or events. Both your physical and mental health could be at risk, as could the physical and mental health of those around you.

    What can you do if you’re showing the above signs? First, you have to identify and directly address the stressor or stressors that are causing your emotional angst. You should also try to look at the positives of your life and determine whether the stressor(s) you’ve identified are really worth worrying about or not. You may be making those issues larger than you really need to be.

    You also need to take time out for yourself and enjoy fun activities to help relieve your mind of the pressure you are dealing with; no one can go for long periods of time under great duress without it affecting him/her. Also, let your family, friends, and physician know what you are dealing with, so that they can all help you overcome that tension and see the positives in your life.

    Emotional stress can cause a great burden on those who are dealing with it, both in terms of their mental and physical health. They can be more irritable, they have trouble with their sleep patterns, they are less sociable than usual, and they may experience severe weight fluctuations.

    By identifying and realizing what you are suffering from, you can work towards overcoming it with the proper attitude, approach, and help from your family, friends, and physician.

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    Source by Peggy Everson

    Views: 0