Tag: Target

  • 2011 Trends in Mobile Marketing

    ASM’s 2011 Mobile Marketing Trends Survey was conducted online, launched on August 15, 2011. Over 800 marketing professionals responded to the survey providing insight into the current and future mobile marketing world. This report provides perspective on several mobile strategies, including email and website optimization, texting and QR Codes®. Additionally, we report on unique instances that stand out by comparing industry sizes and target markets.

    Read More
    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=152

    Views: 0

  • Blogging for Marketing 101

    The average blog reader views 77% more pages than an average user, and believe it or not, those blog readers are likely to have an average income of $75,000 or more according to Clickz. Well that sounds like a great target audience, but with over 50 million blogs out there, how do you get your blog to stand out of the woodwork and get noticed? We’ve been doing some research of our own in an effort to redesign the new Mequoda Daily 2.0 and here’s some fun stuff that research has shown us…

    Read More
    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=74

    Views: 0

  • Personas Positioning and the Message Box

    When lead generation programs fail, they do so mainly because the messages communicated are irrelevant or ill-timed for the target audience. Our target customers are bombarded with thousands of messages every day. Unfortunately, we (as a society) have become so used to information overload it?s become the white noise of the marketplace. As a result, the knee-jerk reaction from companies is the ?ready, fire? execution of promotional offers. It?s easy for marketers to fall into the trap of believing that volume replaces…

    Read More
    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=75

    Views: 0

  • WHO public consultation on draft Target Product Profiles for Tuberculosis Preventive Treatment

    Tuberculosis (TB) is a major yet preventable global health problem, with an estimated 10 million new cases worldwide in 2018, resulting in more than 1.5 million deaths, making it the leading infectious disease cause of death worldwide. An estimated one fourth of the world’s population is infected with the TB bacterium, of whom 5–10% advance to active TB disease in their lifetime.

    Prevention of TB is a crucial component of the World Health Organization (WHO) End TB Strategy that calls for 90% coverage of TB preventive treatment (TPT) among persons living with HIV (PLHIV) and household contacts of infectious TB cases by 2035. The UN high-level meeting on TB, in September 2018, further emphasized the need to strengthen implementation of TPT and called for 30 million people, including 4 million children under 5 years of age to receive TPT by 2022.

    However, uptake and scale-up of TPT have been slow, mainly due to the limitations of both diagnostic assays and available regimens (long duration, cost, toxicity, adherence issues, and operational aspects), indicating the need for new short, safe, efficacious and easy-to-take regimens for the treatment of TB infection and prevention of TB disease. The WHO has developed draft Target Product Profiles (TPPs) for TPT to align developers’ performance and operational targets for new TPT regimens with the needs of end-users.

    The draft TPPs are now available online for comment.

    WHO invites comments or feedback from all stakeholders by 27 April 2020 via this link:

    Based on the comments received on this draft, WHO will prepare the final non-draft TPP (version 1.0), which will be posted on WHO’s website and uploaded into the (WHO) Product Profile Directory by October 2020.

    Read More
    https://www.who.int/news-room/detail/31-03-2020-who-public-consultation-on-draft-target-product-profiles-for-tuberculosis-preventive-treatment

    Views: 0

  • How Does Viral Marketing Work

    We’ve heard a lot about it but how many of us actually know the answer to the question “How does Viral Marketing Work?” This technique basically involves passing something about that people would consider interesting enough to be passed on to other people. The process resembles a chain letter. Before proceeding with a viral campaign, the person or company knows exactly what kind of goal they are trying to achieve or what kind of target they are trying to reach. This may be lead generation, brand awareness, profit building, data capture, or something else.

    Read More
    http://www.associationofmarketing.org/articles/view.php?article_id=5348

    Views: 0

  • ‘Warn and Sweep’ police teams tasked to nab MCO offenders in PJ

    ‘Warn and Sweep’ police teams tasked to nab MCO offenders in PJ

    ‘Warn and Sweep’ police teams tasked to nab MCO offenders in PJ 1

    PETALING JAYA: To get cracking on those that proceed to defy the second section of the motion management order (MCO), a heavy-duty job power known as “Warn and Sweep” has commenced its patrolling.

    The warn and sweep crew will goal areas recognized as being of low compliance of the MCO.

    Petaling Jaya police chief ACP Nik Ezanee who revealed this tonight stated the recognized areas are each residential and business areas.

    He stated the particular crew contains of a big workforce which is split to two teams. “The “warn” crew contains a patrol automobile, a motorbike patrol unit and a Black Maria police truck.

    The “sweep” crew is made up of personnel tasked to perform arrests. The “warn” crew will subject warnings on loud audio system with beacon lights ordering those that are outside to adjust to the MCO and return indoors.

    Then, the “sweep” crew will take over and make arrests on those that stay defiant. We have acquired very constructive outcomes after initiating this on Wednesday evening at Taman Medan and Taman Datuk Harun right here. The compliance price rose to 95% and we’ll proceed to perform this new operation.” he stated.

    Nik Ezanee stated PJ police have additionally initiated “point duty” the place police and troopers will perform foot patrols at areas recognized as Covid-19 crimson zones.

    He stated this was to guarantee residents do no loiter outside.

    Petaling Jaya is recognized as the highest most space in the nation affected by the outbreak with the best variety of Covid-19 constructive sufferers.

    ‘Warn and Sweep’ police teams tasked to nab MCO offenders in PJ
    Read More
    https://www.thesundaily.my/local/warn-and-sweep-police-teams-tasked-to-nab-mco-offenders-in-pj-FD2207070

    Views: 0

  • Petri Dish Detention By Mohammed Ibraheem Zakzaky

    Petri Dish Detention By Mohammed Ibraheem Zakzaky

    Petri Dish Detention By Mohammed Ibraheem Zakzaky 2

    Petri Dish Detention By Mohammed Ibraheem Zakzaky 3


    The world is gripped in the Coronavirus reality and the immense panic and disruption it brings along with it. This virulent scourge has cut a path less trodden by viruses, as it infects and spreads with little regard for all the norms of red tape that has allowed the murder and official disappearance of many, including my six brothers. By the time it begins to execute those whose death sentences it has written and signed it is always 10 steps ahead on the paperwork. That is almost eight steps ahead of professionals like Buhari.

    The virus is a near perfect beta of a doomsday virus. Even the most hard-line sceptics have ended up dumbfound by just how profoundly serious Covid-19 is as a survivalist organism that is here to accomplish its apocalyptic mission. Though many medical experts have since been pressured, pressed and forced to promise a vaccine and possible cure within the next few months to a year; the truth is that the threat is clearly unprecedented.

    In my case I went to sleep in a world where my priority was to deliver food and medical aid to my parents in Kaduna Prison; only to wake up and realize that there was an even larger number of factors in play. I slept knowing full well that it was an uphill battle against the entire regime of Major-General-Buhari and his army of punitive henchmen; to all of a sudden be confronted by a Diablo ex-Machina; courtesy of the novel corona virus AKA Covid-19.

    Now all visits to prison by anyone and everyone were effectively and strictly forbidden. I understood and reasoned that it was the proper measure to prevent contagion of this clearly deadly disease. The last thing I would want is to be a part of what makes my already sickly parents sicker; or worse.

    In spite of the fact that I had completed all arrangements to have doctors visit both my parents in Kaduna Prison, in order to provide them with relief for their existing medical conditions due to age and a plethora of wounds they sustained during the attack and subsequent ransacking of our home by the Nigerian Army. All of which have all gone untreated during the past five years.

    I still thought and reasoned that a quarantine of the entire area was the best measure possible in the short term, considering the existing circumstances. As a result of this I made all the necessary apologies to cancel appointments with all the doctors and hospitals, to ensure that the quarantine in Kaduna Prison will hold and be maintained. I then did all in my power to send masks, hand sanitizers, gloves, soap and vitamins. All in an effort to stay safe and keep everyone safe. 

    I have now since been jolted out of the stupor of perceived safety by terrible news. There has been a violent incident inside Kaduna Prison, which has rendered my memory of the Zaria Massacre of 2015 raw. As the harrowing sounds of another rampage of gun fire was heard from Kaduna Prison, where my parents are currently being detained.

    All my frantic calls to the Controller of Prisons and his deputy were not answered, as the sounds of gun fire continued to rage. All my efforts to learn what was really going on failed. I have however been able to learn a few things through the few answered calls. All of them agree on the following.

    1.      There has been a surge of Covid-19 symptomatic prisoners in Kaduna Prison.

    2.      Staff of the prison clinic have been avoiding three symptomatic prisoners particularly.

    3.      Three of them were removed and one was returned on Tuesday.

    4.      A number of Prisoners strongly objected to the re-introduction of the prisoners.

    5.      The prison staff tried to calm things down by trying to reason with them.

    6.      The Prison’s armed squad were then deployed, to supress an alleged prison break.

    7.      After a period of automatic fire in the air and on target, calm was restored.

    8.      The prisoners suspected of Covid-19 are among those reported shot and killed.

    9.      Bullet canisters were still littered all over the place 3 hours later.

    10.  Many of the Kaduna prison staff are visibly injured, some with serious injuries.

    11.  A significant number of the injured staff were seen walking around in blood-soaked uniforms.

    12.  So called normalcy has been enforced, and returned at an unknown cost.

    The fact remains that the highly crowded, unsanitary conditions of Kaduna Prison remains a highly contagious environment, that is no place for my vulnerable mother and father, both of whom are above 50 years of age. Both of whom are un-healthy, both of whom are suffering from an unprecedented number of health issues that have remained untreated and unattended.

    Due to a determination by the regime of Heil! Major-General Buhari and his now contagious Governor El-Rufai and their army of undertakers. It is unclear what is really going on at the site of all the intense gunfire that was heard in Kaduna Prison. Aside from the above stated facts, I can say no more.

    Opinion

    AddThis

    : 

    Original Author

    : 

    Mohammed Ibraheem Zakzaky

    Disable advertisements

    : 
    Petri Dish Detention By Mohammed Ibraheem Zakzaky
    Read More
    http://saharareporters.com/2020/04/01/petri-dish-detention-mohammed-ibraheem-zakzaky

    Views: 0

  • Anyone concealing family members exposed to Covid-19 will face action: Home Ministry

    Anyone concealing family members exposed to Covid-19 will face action: Home Ministry

    Anyone concealing family members exposed to Covid-19 will face action: Home Ministry 4

    KUALA LUMPUR: The Home Ministry warned today that those who conceal family members who have been exposed to the Covid-19 virus clusters from the authorities will face stern action.

    Home Minister Datuk Seri Hamzah Zainuddin said this latest action is to send out a clear and stern message to those who continue harbouring high-risk individuals who have been exposed.

    “We are into the second week of the movement control order (MCO) and this is our first warning,” he said at a press conference after a meeting with Inspector-General of Police Tan Sri Abdul Hamid Bador and other police top brass at Bukit Aman this evening.

    “Those who know of family members who were exposed to the clusters, such as the Tabligh event, and have not disclosed this to us will face severe action. They should come forward and get themselves tested for the virus. We are not going to arrest them, we just want them to get tested.”

    When asked on action to be taken, Hamzah declined to elaborate but said: “When we do, the media can come and see for itself what action we take.”

    He said although the police have identified about 10,000 people who attended the tabligh even at a mosque in Sri Petaling, there are still an undetermined number of those who are yet to come forward.

    Hamzah said the authorities are focusing on the tabligh event cluster as those infected there make up more than 50% of the current recorded cases of the disease.

    The minister also warned those who stoke disarray among the races by associating the disease with any particular race.

    “The Covid-19 does not target a particular race, religion, position or social status. It can infect anyone. We also wish to warn those who post hurtful or sensitive comments that can cause chaos and disunity among the multi-races that we will take action on them as well. We as Malaysian must stand by each other regardless of race. We want to build and develop this nation together,“ he said.

    Hamzah said he also discussed with police ways to enhance enforcement of the MCO as there are still many who are defying the order.

    He said among the plans was to increase the number of roadblocks nationwide, adding that 3,125 people have been arrested for defying the MCO, of which 246 have been charged in court.

    Anyone concealing family members exposed to Covid-19 will face action: Home Ministry
    Read More
    https://www.thesundaily.my/local/anyone-concealing-family-members-exposed-to-covid-19-will-face-action-home-ministry-EA2200237

    Views: 0

  • Promotional items – The Simplest Way to Drive Marketing Message/Brand

    One of the very significant aspects of promoting and marketing business services is by creating brand awareness using promotional products. Product and promotion go together, where several ways and sources of promotion are advertising, marketing, media, magazine, etc. A good promotional product campaign involves organized efforts to make the product reach target customers, which ultimately helps to boost the product?s sales and brand value. General promo merchandise or cheap promotional gift items can provide a higher impact on targeting business sales. Before launching new products into the market, special events and shows can also be done for promotion. With advanced technology, it has become more compatible to promote your goods as custom promotional items that deliver great business recognition…

    Read More
    http://www.associationofmarketing.org/articles/view.php?article_id=7150

    Views: 0

  • Stimulus package will flow over the three months, says Azmin

    Stimulus package will flow over the three months, says Azmin

    Stimulus package will flow over the three months, says Azmin 5

    KUALA LUMPUR: Minister of International Trade and Industry Datuk Seri Mohamed Azmin Ali (pix) said today that the Prihatin Rakyat Economic Stimulus Package is to cushion the adverse impact caused by Covid-19 on the population’s well-being.

    The Prihatin Rakyat package was announced by Prime Minister Tan Sri Muhyiddin Yassin yesterday (Friday).

    According to the senior minister, the situation would simply deteriorate without any form of assistance: “Companies won’t be able to operate and have no choice but to retrench their workers. We have to resort to this (stimulus), to save these workers and help employers not to dismiss them.”

    “But I am confident that this package is not just about three months but will bring about manifold benefits for the future in economic activities and growth,” he said.

    He said this in a programme, Bicara Naratif Pakej Rangsangan Ekonomi that was telecast live today by Radio Televisyen Malaysia (RTM).

    “As we are aware, the world is facing a difficult situation and Malaysia is no exception in the wake of the Covid-19 pandemic and global economic slowdown.

    “Malaysia as an oil producing country is also impacted by falling oil prices. Hence, why we must restructure the country and take the bold step of introducing the RM250 billion stimulus package.

    “Our hope is that when the movement control order (MCO) period is over, we can see a situation that is more reassuring,” he said.

    Azmin revealed that the Finance Ministry has prepared a module and specifics to all the ministries, in line with their respective responsibilities, on the disbursement of assistance to the target groups, which would be monitored by the Economic Stimulus Package Implementation and Coordination of National Agencies Unit (Laksana).

    “We have complete data on the recipients from the B40 and small and medium enterprises (SME).

    “As for the M40, we have some setbacks as I mentioned earlier, the government had given less priority to the category. That’s probably the reason why we do not have the complete data but this will be seen to so they too can have their right to assistance,” he added. — Bernama

    Stimulus package will flow over the three months, says Azmin
    Read More
    https://www.thesundaily.my/local/stimulus-package-will-flow-over-the-three-months-says-azmin-XH2191514

    Views: 0