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Tag: Superior

  • Businesses Pursuing New Product Development

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    With the aftermath of globalization, companies are carefully thinking about the best ways to extend their product and service offering. Thus, product development strategy is critical for their success. Yet, many companies are in defensive mode and merely want to maintain the position in the market place.

    However, staying in a holding position is a definite way for companies to be left behind. Innovative thinking that allows for product/service growth is a too sure way for sustainable success. In today’s discussion, we will explore the importance of product development for the growth of businesses, especially in a competitive market.

    Launching into new product offerings is not easy. According to one market research, approximately 75% of consumer-packaged goods and retail products fail to earn even $7.5 million during their first year. Harvard Business School Professor, Clayton Christensen, who is the world’s foremost authority on disruptive innovation, suggests that the failure rate of new products may actually be as high as 95%. Product failure rates relate to the number of products that are launched commercially but fail.

    Geoffrey A. Moore, the author of Crossing the Chasm, maintains the challenges of product deployment: “… the less successful product is often arguably superior. No content to slink off the stage without some revenge, this sullen and resentful crew casts about among themselves to find a scapegoat, and whom do they light upon? With unfailing consistency and unerring accuracy, all fingers point to-the vice president of marketing. It is marketing’s fault!” Thus, new product development is a risky proposition to senior executives making these critical positions as well as the organization as a whole.

    Businesses that want sustainable growth must develop new product and services often and consistently. Philip Kotler and Kevin Keller, authors of Marketing Management, “In an economy of rapid change, continuous innovation is a necessity. Highly innovative firms are able to identify and quickly seize new market opportunities.”

    In taking any actions on new product development, businesses should think strategically about their product development. Alexander Chernev, the author of Strategic Marketing Management, further argues that managing growth is the most preferred route to profitability compared to just cutting cost.

    He outlines four key issues in managing growth, which include: (a) gaining and defending a market position, (b) managing sales growth, (c) new product development, and (d) product-line management. Chernev maintains, “New products and services are the keys to sustainable growth; they enable companies to gain and sustain their market position by taking advantage of the changes in the market to create superior customer value.”

    With that said, new product development meaning having the ability to take a product or service idea and convert it into a tangible offering that customers want. The following are the steps that more products undergo for market consumption: (a) idea generation, (b) concept development, (c) business analysis, (d) product development, (e) market testing, and (f) business deployment.

    The Ansoff Matrix is a strategic tool for product development, consisting of market penetration, market development, product development, and diversification. In market penetration strategy, organizations seek to grow using its existing product offerings in existing markets. With this strategy in mind, organizations try to increase market share. In a market development strategy, companies try to expand into new markets like new buyers using their existing offerings. In product development strategy, businesses seek to create new products and services targeted at its existing buyers.

    In a diversification strategy, an organization tries to grow its market share by introducing new product offerings while at the same time entering a new market. Diversification is the most-risky approach due to simultaneous making new changes (new product, new market). Kotler and Keller further maintain the difficulty of sustainable product success: “It is increasingly difficult to identify blockbuster products that will transform a market, but continuous innovation can force competitors to play catch-up.” The concept sounds easy. However, it is riddled with problems.

    Without a doubt, many companies know that product development is a risky business. Although many consumers will proudly proclaim the success of many innovative products like Apple and Google, these same buyers are not aware of the numerous product launch failures in this country. In our discussion, I demonstrated the importance of product development for the growth of businesses, especially in a competitive market. Failures often lead to innovation.

    American great inventor, Thomas Edison, had his own share of failures, but learned how to innovate because of them: “I have not failed. I’ve just found 10,000 ways that won’t work.” Likewise, today’s businesses can also achieve success if they understand how to deploy their products and services to the marketplace strategically. Although there is enormous danger in failure, there is also the opportunity of unforeseen growth. Don’t wait until it’s too late.

    © 2017 by DD Green

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    Source by Dr. Daryl D. Green

    Views: 0

  • Shamanic or Reiki Healing

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    Shamanic or Reiki Treatment

    Both shamanism and Reiki are methods of healing. Shamanism has been around for at least 40,000 years and had a presence in most world cultures. The origin of the word shaman and shamanism has its own levels of disagreement. Reiki came on the scene in the 1920s.

    Like shamanism, Reiki has its share of inconsistent origin stories. According to William Rand, Mikao Usui, while at a retreat, received Reiki. The word reiki is a Japanese word for universal energy. He used it on his family, friends and passed it on to others. Because of his own background as a student of qigong, medicine, psychology, religion, and the art of divination, he added those skills to his practice. He passed the learning and techniques to others, particularly to former naval officer and medical doctor, Chujiro Hayashi. He made some modifications to accommodate his own style. He trained Mrs. Takata who then introduced the form of Reiki healing called Usui to the West.

    Does the fact that one predates the other make it a superior approach to healing? Personal experience dicates an unequivocal no!

    A comparison will help. Both call upon the universe for healing energy and both use supplication in their efforts to connect with universal energy. Both function as conduits for healing energy. Shamanism viewed many of mankind’s ills to be caused by the loss of spirit/soul; (Life energy) while the Reiki healer recognizes energy drain and incorrect energy flow.

    The shaman uses an altered state of consciousness to travel to another realm where he or she seeks a solution to a patient’s health or emotional issues. A Reiki Master does not travel or journey as it is sometimes called. The Reiki Master uses sacred or secret symbols, each containing its specific healing purpose. The shaman uses sacred objects to surround a patient; whereas, the Reiki may draw the sacred symbols on the patient using a finger to do so.

    A Reiki Master will use incense as does the shamanic healer. Generally, this is used for cleansing the area around a patient. Soft music is the choice of sound for the Reiki Master; a monotonous drum beat serves the shaman’s purpose of driving out evil spirits, altering the state of consciousness of the patient, or changing the direction of the energy flow.

    The Reiki Master uses his or her hands to change the energy flow of a patient. The hands are allowed to choose the place where the physical issue is located. With patient permission, the Reiki healer will physically touch the patient. During a Reiki healing session, the healer remains quiet; whereas, a shamanic healer may be chanting, have a flute played, and depending on the location, may dance around the patient.

    Thanks to Michael Harner, many of the world’s best shamanic practices have been transferred to Western culture. We now have shamanic practitioners. They are different from a traditional shaman in that they are trained for the specific purpose of healing; a traditional shaman has other duties to perform.

    If you are inclined to use an alternative healing approach, be sure you check the credentials of the practitioner, ask for references, and remember, you are the one who decides.

    Norman W. Wilson, PhD

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    Source by Norman W. Wilson, Ph.D

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  • Why Jock Itch Might Lead to Lower Sex Drive

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    Jock itch. It’s not a welcome visitor for any guy. Even when a dude is really cautious and careful about his penis health, doing everything he can to avoid an itchy penis, he might still end up with a lousy case of jock itch. And while guys all know about the itchiness and discomfort that come with this condition, not all are aware that jock itch also has the potential to affect a guy’s sex drive – and not in a positive way either.

    What it is

    Known among the medical community by the name tinea cruris, jock itch is a common fungal infection that affects areas of the body covered by or in close proximity to, the area where an athletic supporter is commonly worn. In other words, the penis, balls, inner thighs and buttocks are the most common sites to be afflicted by jock itch.

    It presents as a red, itchy rash; frequently the rash is ring-shaped and raised around the circumference. Often it is redder on the edges and a lighter red on the interior of the ring. Sometimes the ring will have a half-moon shape rather than being round.

    Fortunately, jock itch is not serious; however, it can bring forth an itchy penis that is extremely annoying. In some cases, a man can scratch the itch so ferociously that the area can become infected.

    Jock itch is highly contagious and caused by the same fungus that causes athlete’s foot. So, for example, a man may get it from sharing a towel or clothing of a man with the fungus (either in the form of jock itch or athlete’s foot).

    The sex drive connection

    A man with jock itch may find that it has a negative effect on his sex drive. Often the reason for this is psychological. When a man has an itchy penis or scrotal area that sports examples of tinea cruris, it may deter any potential partners from engaging with him. It may also make a man feel self-conscious and worried that his formerly glorious penis has become diseased-looking and unattractive. This can in turn make him feel unappealing, a sentiment that may stay with him even after visible signs of the condition have disappeared. His sex drive may suffer as a result.

    However, sometimes the decrease in sex drive may be due to the treatment employed to rid himself of his jock itch.

    Many doctors recommend the use antifungal powders or creams as a means of treatment. These are often very effective. But at least two common antifungal medications – clotrimazole and ketoconazole, which are found in many medications – can be lower sex drive culprits.

    Why? Although large scale studies have not been conducted, animal studies do indicate that use of these ingredients in males can lower testosterone levels. Testosterone is created mostly in the testicles and plays a significant role in bone density, muscle development, fat distribution and, of course, sex drive. Essentially, the more testosterone a man produces, the heartier his sexual appetite.

    Fortunately, the effects of these medications on testosterone are temporary; after discontinuation of the treatment, a man should see his sex drive return to normal – and, of course, not all men will see an appreciable difference.

    Treating jock itch is crucial, even if the sex drive is temporarily affected. The itchiness associated with jock itch is often alleviated through the use of a superior penis health crème (health professionals recommend Man1 Man Oil, which is clinically proven mild and safe for skin) with a combination of a high-end emollient (such as Shea butter) and a natural hydrator (such as vitamin E). These two ingredients hydrate the skin and create a moisture lock which helps reduce common itching. Keeping the penis skin healthy through the use of a powerful antioxidant is also advised. A crème with the antioxidant alpha lipoic acid is well poised to fight the free radicals that cause oxidative stress in penis skin cells.

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    Source by John Dugan

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  • Whatever Happened to Customer Service?

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    In the old movie, Miracle on 34th Street, the Macy’s Santa sends customers to rival store Gimbels for products that Macy’s does not have. After a management outcry, it then turns out that customers really appreciate this service and become more loyal to Macy’s than ever before.

    Retailers today have forgotten that lesson. Everybody is looking to cut costs. Customer service is no longer considered a revenue generator, so it’s one of the first things on the chopping block when a retailer starts tightening its belt.

    Good customer service is good business. It creates repeat customers. Repeat customers are what every retailer wants because it is far less expensive from a marketing standpoint to sell to a former customer than to bring in new customers.

    Retailers no longer know what makes “good” customer service. The general feeling is that if the product leaves the store and does not come back, everything is fine. Customer service is only for the “problems” and the job of customer service is to make the problems go away at the least possible cost. The less interaction between the store and the customer, the better.

    Superior customer service demands extensive interaction between the customer and the retailer. In my Internet company we look for every possible opportunity to contact and engage the customer. Once a customer has placed an order, the company will contact them at least four times during the 4 week period between the sale and the delivery. The first contact is to acknowledge the order and thank the customer for her (or his) purchase. At that time the customer receives information about the production and delivery process and they are encouraged to call if there are any questions. A second contact is made shortly before production is complete The third contact is made when the product is actually shipped. At this time, there is a detailed description of what the delivery process will entail. There is also a tracking number provided so that the product can be tracked by the customer during the shipping process. The fourth contact is after delivery when each customer is contacted to find out whether they are happy with the product or whether some additional followup is needed.

    When we receive a request for one of our free catalogs, we send it along with a letter noting that we also offer free fabric swatches and free design advice. When an order is placed, we acknowledge the order electronically, then send an email personally thanking the customer. We notify them when the product (in our case sofas) is about to be shipped. We notify them again after it has shipped. Most important, we contact the customer after the product has been received to make sure that everything is OK and that there are no problems. In doing this, sometimes there is a minor problem that the customer might not have mentioned but which distracts from the enjoyment of the sofa — for example a cushion feels too firm. We send out free, softer replacement cushions. The result is that instead of having a silent but disappointed customer, we now have a very happy buyer who enthusiastically recommends us to friends and family. The cost of the extra cushions is a marketing cost.

    The secret behind outstanding customer service is simply to put yourself in the place of the customer. What would you want the company to do if you were the customer? Treat the customer the way you want to be treated.

    1. Answer telephone calls promptly. It is amazing how grateful a customer can be when they realize they are speaking with a real live knowledgeable person who can answer their questions.

    2. Respond to emails and phone messages promptly. All emails phone calls should be handled as quickly as possible, hopefully in less than one hour.

    3. Be honest. It is amazing how often salespeople feel that telling the truth gets in the way of making a sale. If a microfiber fabric already has a stain protector built in and does not need the optional spray protector, tell the customer. Once you have saved them from spending an unnecessary $50, they will trust you completely and might even be willing to forgive minor glitches that may pop up. If a sofa won’t be finished by the promised deadline, call as soon as you are aware of the problem.

    4. Under-promise — If a delivery will take 3 weeks, estimate 4. Customers are usually delighted when something is ready ahead of schedule.

    5. Maximize contact with the customer. This does not mean sending frequent ads or spam. It means keeping the customer informed of the progress of their order up to and after delivery.

    6. Be knowledgeable about your products and your company. If you don’t know the answer to a question, find out quickly.

    7. Surprise and amaze your customer — give them something they do not expect. This can be as simple as delivering your product one week eaarly, or it can involve giving an upgrade at no charge. This is particularly important when an error has been made and you are trying to correct it. Go farther than your customer expects and they will change from disgruntled critics to enthusiastic supporters.

    Retail stores have been cutting back on customer service for years. As competition grows and profit margins shrink, customer service is one of the first places to cut back. Everyone who has ever tried to call a computer company for technical assistance and winds up talking to someone from India knows the problem. Corporate bean counters forget that with good customer service you can earn better margins. You are not forced to fight over who can offer the lowest price. Besides, it’s just nicer working in a friendly environment. When you have happy customers, you have happy employees.

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    Source by Jeff Frank

    Views: 0

  • Health Is Wealth – A Conceptual Critique

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    People have different preferences towards available life options. Same is true for the statement “health is wealth”. What exactly is it? A simple preference that signifies health is superior to wealth? Or a comprehensive statement that indicates health and wealth are linked with each other, systematically and dynamically?

    Health is a comprehensive concept, it includes physical strength, mental power and spiritual-wellness of a person. On the other hand, wealth is the richness of a person i.e. abundance of money and worldly items. “Health is Wealth” is a simple statement but its meaning is so fabulous when deeply thought. People now a days refer the statement as when a person is healthy, he is capable of making wealth. On the contrary, if one is not healthy he/she cannot work productively, and hence won’t be able to generate income for independent living. This explanation is true but the deep meaning of this claim can be understood by the words of Virgil: “The greatest wealth is health.” Mr. Virgil is trying to enlighten the concept that the greatest wealth is health, not money or worldly items. There is nothing more valuable in our life than having a good health.

    Patrick Meagher said: “Some people are so poor, all they have is money.” Nowadays people are influenced by wealth improperly that they don’t even care about their health, the greatest wealth. They don’t understand that without health there is no real happiness and enviable success. A person with poor health is unable to enjoy the pleasures of life. I think such people are foolish enough because they do not care about their health. Our first priority should be to maintain our health in the best way.

    There are multiple methods and practices by which a person can stay healthy; Spending time in natural environment i.e. visiting parks and gardens. Physical exercise is also essential e.g. morning walks, playing sports, etc., it keeps a person smart and healthy. Water is the cure for all types of illness, so drink water to stay healthy and fit. Eating a balanced diet keeps people away from different illness and diseases. It is said that: “Early to bed and early to rise, makes a man healthy, wealthy and wise.” Abandon unhealthy practices and habits e.g. smoking, drinking and taking drugs because it harms internal parts of our body. Always be optimistic and cheerful because: “Laughter/smile is the best medicine.” On the contrary, an unhappy person is more prone to fatigue and other illness.

    Remember, living a healthy life can be the greatest gift you can give yourself because one cannot enjoy life if he/she is unhealthy. In addition, we must not harm our health by running madly behind wealth. I would like to conclude my essay on the nice words of Mae West: “You only live once, but if you do it right, once is enough.”

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    Source by Muhammad Ashhar

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  • Animal Spirit Guide – Panther Medicine – Astral Magic

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    Spirit of the dark moon,

    traveller of the astral world.

    Master magician,

    a seer of the nights secrets.

    Metaphysical Meaning

    Astral Travel, Spiritual, Secretive, Silent, Elegant, Valor, Connected to the Moon, Solitary, Feminine, Ancient Mysticism, The Crone ( Old wise woman ), Guardian Energy, Power and Strength, God of darkness, Courage, Old Soul, Reclamation of power, Superior telepathic communication, Loners, Visionary, Shape shifter, Sensuality, Distant Healing, No Fear, Alchemy, The Goddess, Self empowerment, Symbol of the shaman.

    Spiritual Symbolism

    Panther augers a time of awakening and uplifting the inner passions which drive our own personal life force. Panther medicine amplifies all the senses and redirects our psychic spiritual energy, to create a highly focused manifestation, seen by others as personal power and magic. Panther spirit symbolizes settling into your own self, being comfortable with yourself bringing forth great personal power. Panther allows us to recognize our own personal sense of purpose in life, and develop a strong spiritual understanding of why you are here.

    A Black Panther maybe smaller than lions and tigers but are the mightier aggressors with superior talent. Panther asks us to look deep into our dark feminine side, our fears, secrets and subconscious. If we learn to become comfortable with our dark side, it will bring healing light to the hidden sides of ourselves. The path of the hero is undertaken by the panther spirit.

    Totem Animal / Spirit Guide

    Panther spirit people encourage others positively through their own zest for life and quest for realizing ones dreams and desires. Panther reminds us to release our fears acknowledge our own power and accept our dark shadow selves. Panther helps in honoring ones own feelings. Panther spirit people have contained in them, the knowledge of the cosmos and other worlds, communicating with beings on an astral level.

    Out of body experiences accompany panther as your spirit guide, her medicine is extremely powerful, magically transferring this to you, allowing a state in which astral travel is not only achievable, but controllable too. Panther spirit people have a healing element behind the look in their eyes, giving way to telepathic healing. On the other hand a panthers stare is transfixing, slightly hypnotic and will instill the fear of death inside of the one looking back at her. Panther spirit people are often prophets and healers with universal insight.

    Mythology from around the world

    Native American Indians the Tucano of the amazon, thought the roar of the panther was the roar of thunder. Symbolizing black panther as the god of darkness causing eclipses by swallowing the sun. In Egyptian mythology the panther is connected with the Crone of the crossroads, Hecate. In China Panthers were embroidered on the robes of Generals in the belief that the Panther’s valor and ferocity would be passed on to the wearer.

    Within the Egyptian Book of the Dead, the king Pepi must pass through the ceiling of heaven wearing his panther skin. Draping the skin across his shoulders symbolized he had eliminated his desires for the earthly realm and its materialistic energy.

    How do you know if Panther is needed in your life or is your spirit guide?

    If you feel as though you need to protect someone in your life at the moment, panther spirit is lurking, offering her assistance. Having Panther come to you in your dreams is a strong message that she wishes you to observe her medicine. Nightmares or frightening dreams of panther is not negative it simply means you are not accepting nor seeing clearly your true self. Being passionate about panthers is a sign you have a connection with her. Being given unknowingly a picture or ornament of panther is a sign of her presence and a spiritual message to study her magic.

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    Source by Ian G Scott

    Views: 0

  • The Making of a Multi-Million Dollar Insurance Salesperson

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    Every sales person or sales agent fantasizes about becoming a millionaire. This is how one individual became a Multi Million Dollar Insurance Salesperson.

    Over half the insurance agents recruited earn less than $50,000 before making a quick exist. So how do you make a million dollars, an then more? Especially when your career involves selling insurance? For me it was not by working 70 hours a week. No “get rich quick” insurance trade magazine article or ad inspired me. I don’t ever recall working with millionaire clients. In fact, in my case it would take a ton of policies to equal a million dollars premium collected, let alone commission earned. I never even received one of the over 90 insurance designations currently available.

    My case involved putting together a formula, that you could easily (with effort) mix to achieve similar or superior results. For me the ingredients were composed of four components.

    WILLPOWER I need to convince myself that I could achieve the insurance production goals I was setting. To begin, I purchased a collection of books on positive thinking. In them they emphasize phrases like “I Can” and “I Will”. I repeated these key word phrases over and over in my conscious mind, and saw some definite steady improvement in my sales achievements. Good but not good enough.

    Suddenly I was introduced to self-hypnosis and my insurance career instantly changed. This was not some occult form of hocus-pocus but sheer enrichment that builds and builds. It start with a client from England who was a professional hypnotist. I was intrigued, and he agreed to teach me how the subconscious mind automatically overrides the conscious mind. He then graciously taught how to easily hypnotize myself anytime I wanting. I programmed myself for success, and success followed.

    SALES SKILLS The so called selling skills insurance companies showed me, never really improved. I quickly saw that repetition of a bad habit is dangerous to your career. Now that my income was rising, I added another piece of dynamite to reaching sales goals faster. If I could double my closing ratio, it was simple to see my income doubling.

    I invested in the Dale Carnegie course for sales people. During this course I learned the steps that must be covered properly if you are going to expect a sale. What I did not expect was the announcement that passing the course required covering all the points in a two minute or less presentation. This is when I re-emerged a trait, I was not using enough.

    DETERMINATION I set myself a goal that surpassed just passing the course. Although there were around 25 people taking the course, I was determined. Not only was I going to pass, but my presentation would be voted the best of my fellow 2 dozen professional sales people. Needless to say, it took willpower, sales skill, and determination galore. Winning, gave me a feeling of floating sky high. After this I felt I could sell snow to an Eskimo.

    NO FEAR I have to admit, when I started selling insurance I was full of fears. It took the first 3 ingredients and one more step to prove to myself that I now had no fear. I had to do what few before me financially succeeding in trying. That was to make sales, by breaking the established rules, and doing what “experts” considered would only be done by fools. I would exchange my briefcase for a folder and yellow pad. My suit and tie would be reserved for funerals, and my dress code would be neat, yet informal. Now I was prepped for my no fear test.

    Without setting a single appointment, I opted to just knock on a prospects door, and do a simple presentation. I also programmed myself to act casual, using a “well, maybe you can’t afford it” approach if I had a closing objection. I knew most prospects have their conscious minds ready to be told they can certainly afford it. Using the opposite effect would alter their conscious thinking process.

    Starting on a Monday morning and working no evenings I wanted to test my abilities to the max. I started out well self-hypnotized and with about 50 prospect cards, some of them “leads”. Remember now, we are talking over 30 years ago. Without appointments I saw 25 prospects and made 30 straight sales of all sizes. Not a single strikeout. With over $20,000 premium and much of it in annual cash payments, I decided to stop with $12,000 in commissions. I had accomplished and achieved my goals in just four days. Yes, with a rounded effective formula you can put on the brakes.

    MY FIRST MILLION was then made very easily. For me, I proved I could become a millionaire, by breaking all the rules. My average policy size was not gigantic but my closing ratio was incredible. I did not wear a suit or tie or carry a briefcase. My cars were snazzy new Camaros and Mustangs, and I quit wasting time struggling to make appointments.

    There is one danger in programming yourself to achieve a certain goal. Since you are bound to achieve it, before applying self-hypnosis, ask yourself if it is good for your mind and body to do whatever it takes.

    To become a multi million dollar insurance salesman, do the opposite of most salespeople are doing. Develop your own prospecting methods, presentation sills, and closing tricks. It becomes much easier making an insurance sale when in your mind you have already done it, and have the acquired sales skills to back it up.

    I did it my way. You can too.

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    Source by Donald Yerke

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  • Top Network Marketing Company – Why Are the Products So Expensive?

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    I’m sure you’ve heard this question before, Why are top network marketing company’s products so expensive?

    This is one of those ever-present questions that networkers and direct sales people will continue to encounter (probably) forever–and there’s always more to it than meets a simple answer.

    One key is not to side-step it. There are good and genuine reasons for legitimate, premium-priced products–and of course there are over-priced ones as well. Honesty is best, as always, and I’ll endeavor to give you the general truth with my answer to the question.

    Special Products at Special Prices

    First, the products available through top network marketing companies sales and distribution model are mostly what are called “specialty” items. They are higher priced products to begin with, having more costly ingredients and more complex designs or formulas; they are simply more expensive to make and package. Some well-known non-network marketed examples are Clinique makeup and fragrance products, Apple computers, iPods and iPhones, Armani clothing, Mercedes and Lexus automobiles.

    Unless you’re dealing with a scheme or a scam, these premium products outperform their cheaper, off-the-shelf counterparts, giving consumers more and better benefits. Since they have greater value, they cost more.

    If these products are being outsourced by the networking company (produced by a “third-party” vendor/supplier), they tend to be manufactured in smaller production runs that do not allow for all the optimal low-cost advantages of buying and making in the high volumes mass-marketers enjoy. The manufacturing processes are more complex and exclusive. The profit margins are higher. This results in a higher quality product with more attention to detail and quality control.

    The reason manufacturers and marketing companies select network marketing and direct sales is because these higher-priced products are of higher quality, and they therefore require special methods of distribution and sales.

    Simply put, they cannot compete with the lower-priced, lower quality “commodity” products, which are sold based mainly on discounted mass-market pricing and brand awareness alone. Think Wal-Mart and Costco.

    Specialty products are “education-intensive.” They need greater explanation; for example, what formula, ingredients and/or processes makes the product more expensive than those mass-market goods available through direct response marketing (such as the Internet and mail-order) or retail chain store sales. Many require demonstration.

    Mass-market products depend on advertising, promotion and merchandising at “point-of-purchase,” all of which are required to get consumers’ attention, let them know the product exists (to create “trial” especially if it’s “brand” new), and to give them enough compelling reasons to purchase and keep on purchasing.

    Going head-to-head with nationally advertised products, many to most of which are heavily discounted and sold at the lowest price possible, is a tough game for just about all smaller businesses to win. Imagine trying to sell vitamins or nutritional beverages or “prestige” cosmetics against a major manufacturer selling through Wal-Mart, or a natural toothpaste against a tube of Crest® through Kroger or Publix supermarkets.

    Specialty products are perfect for the person-to-person, information-rich education, demonstration and service oriented methods of network marketing.

    And that’s where the important second aspect of network marketing’s “higher price” comes in: the added value which you as a “distributor” add to the specialty products you sell.

    Added Value Added

    Network marketing and direct sales representatives add significant value to the product they sell and they are well paid when they do so successfully.

    We reach consumers with the awareness of new products and services that ads and merchandising–no matter how persuasive or promiscuous–would not be able to reach out and touch. And by virtue of our one-on-one, personal relationship with these buyers, we appeal to them with a level of trust and service no mass-market, retail product advertiser could hope to compete with.

    The extraordinary level of service Network Marketers provide is not available when buying through mail order or retail outlets. It is a real and tangible benefit, part of the product’s value–and its price.

    For example: Someone tries a network marketing anti-aging health product. It’s personally presented for them–either in person or via mail–with a host of educational material about the product: scientific studies, article reprints, even books or tapes explaining how the product was made, how to use it, its unique features and its benefits.

    Within one to two days, the network marketer again contacts the person to follow up, asking how they are doing, checking to see that their customer is following use directions properly, make recommendations, etceteras. These service calls continue daily, bi-weekly or weekly until the customer is satisfied and happy.

    The network marketer will also continue to send informative and educational material such as updates from scientific literature. He or she will also let the customer know about other products the company offers that this particular customer with his or her unique needs and wants might also enjoy.

    This is an extraordinary level of service that is a real and tangible benefit for the consumer. This kind of personal and knowledgeable attention is not available when buying through the Internet alone, or mail-order or most all retail outlets. It is one of the things network marketers are paid for and it is part of the product’s value–and its price.

    Are there cases where the above education and service are not offered? Of course.

    Are there products that do not have special ingredients or qualities that support a higher price? Sure.

    And are there times when a network marketed product is simply more expensive to pay for the multiple-level commission structure? Yes.

    Back in the early 1950s, a dog grooming service was opened in New York City to serve people living in the exclusive Park Avenue, 70th and 80th Streets area. They charged $25 to shampoo and clip a dog. They had no customers. Then they jacked-up their prices to $250 per visit–and were an instant success. The Cadillac Seville, when first introduced in test-market showrooms priced at under $10,000, bombed; at $14,000 the very same automobile became an instant best-seller.

    Value is a perception. The relationship between quality, benefit and price, i.e., value, is in the mind of the consumer-beholder. Businesses price goods and services according to what the market will bear. Successful marketers come up with just the right mix of value-benefit-price.

    The majority of network marketing direct sales products are of the genuine higher-quality variety, not available in stores, special in ingredients, design and making.

    Most offer the convenience of in-home or on-line ordering and to-the-door delivery. They are also special in terms of…

    Marketing and Customer Service

    The network marketing “sales person” adds value to the product through his or her education, service and sales to the customer.

    All of this has its price. And according to consumer trends and the explosive growth of network marketing direct sales companies and their products worldwide, more and more people every day think it’s worth it.

    What’s the truth about the price of products offered through network marketing? Are they too high? And if so, why?

    The full answer to this one is complicated. If you need a short one, mine is:

    High? Usually, yes.

    Too high? Sometimes… yes, but generally no.

    So, if they are high, why? Let’s start with looking at what kind of products we’re really talking about here.

    The Truth is, Specialty Products Cost More

    Network marketing is predominantly a “specialty products” business: The products we sell most often tend not to be the type you’d find in supermarkets, drug stores or any other mass merchandiser. They are not the kind that combines the lowest possible price for the least acceptable level of quality. For a conventional retail parallel, look at the products in a natural or health food store, beauty salon, boutique or upscale department store.

    Specialty products cost more to make. The ingredients are unique and high quality and production is low quantity–the amounts manufactured usually are not great enough to take advantage of the economies of scale enjoyed by big-time, high-volume, mass-market producers. So these products more expensive–both to make and to buy.

    Also, specialty product makers usually cannot depend on major advertising to increase sales: they don’t have that kind of money. So they have to use more expensive forms of distribution, such as small, individual retail outlets whose profit margins are higher than mass-market stores and chains.

    Profit Margins and Markups

    Here’s an example: a discount chain drug store might be able to markup a bottle of vitamins that normally sells for $3.00 wholesale for less than the normal 33 percent retail profit margin. And, because they buy in large volumes, they’ll get the product for less than $3.00 to begin with.

    A natural or health food store might buy that same product at the full $3.00 wholesale price, and use a markup of 50 percent to get their full 33.3 percent retail profit margin.

    To the consumer, buying at retail, here’s the difference: $3.99 at the drug store and $4.50 at the health food store.

    And then there’s “what the traffic will bear.”

    There are sexy boxes of imported chocolate that go for $38.00 each, and poly-bags of 50 mini Reeses Peanut Butter Cups you can get for less than $3.80. If your taste tends towards expensive, you’ll generally pay more–in “margin” percentages to middle-people and in total dollars.

    Let’s look at a comparison of one single product offered through the conventional manufacturer-to-retailer distribution system and the exact same product sold through network marketing.

    $$$ From Conventional Manufacturer to Consumer

    We know specialty products cost more to make; again, the ingredients are unique and high quality, and the production is low quantity, so they are simply more expensive.

    Manufacturers speak of “Cost of Goods” (CoG): that’s the figure that a product costs the company to make, including overhead, ingredients, packaging and labeling, sales commissions (such as broker’s fees), etc.

    The very minimum a manufacturer needs to sell that product for is double, or a 50 percent margin. Considering that most competitive businesses operate on a six percent pre-tax profit, that leaves them 44 percent to pay for everything else. So, the $2.00 CoG product they make, they sell for $4.00.

    Now, some manufacturers sell direct to retailers–not many, but a few do, and when they do, they’ll take a higher profit margin to pay for the Cost of Sales (CoS).

    However, most manufacturing companies deal through distributors, who charge for warehousing, shipping and selling the products to retail stores. Normal wholesale is a 25 percent markup, which you get by multiplying the purchase price–plus freight if not included–by 1.33. So, our $4.00 item would be sold by a wholesale-distributor to the retailer for $5.32. (Again, plus or not freight costs which can run 10 to 15 percent additional.)

    To achieve a 33.3 percent profit margin, the retailer has a 50 percent mark-up–or higher. Our $5.32 product ends up on the shelf at $7.98.

    Now, this is the minimum scenario–not what normally happens except in the more strongly competitive markets. It’s not the least bit unusual to find the manufacturer selling that $2.00 CoG product for $5.00 or $6.00… the distributor working on 35 percent instead of 25 percent… and a retailer – especially from a specialty market segment–look for a 50 percent profit (i.e., a 100 percent markup), instead of “only” one third.

    And if all of that were true, the retail price of the product through that sales and distribution system would be more like $14.95.

    $$$ In Network Marketing Direct Sales

    Let’s work this one backwards (because that’s how most of the numbers are figured for your commissions).

    If the networking company’s product sells to consumers for $15.00 it will have an average retail commission to the networker of from 20 percent to 40 percent. So, using a 30 percent retail commission, the company’s “wholesale” price to the mlm distributor will be about $10.50.

    Let’s say that your company pays out a full 50 percent in “downline” or organizational commissions. That means that the company’s lowest from-the-warehouse price for the product would be half of wholesale, or $5.25.

    That’s right in the ballpark for specialty manufacturing, distribution and sales.

    It’s a Question of Value

    There is also a greater value, beyond the “specialty products” issues of ingredient quality, cost of manufacture and so forth and that’s the education, information and service delivered by the person-to-person distribution network.

    Learning the product’s proper use, additional uses, history, all about the ingredients, etceteras, is all part of its value. And products offered through word-of-mouth network marketing have more of this “added value” than any others.

    This last point begs the question:

    “Are products purchased through network marketing higher priced to make up for the compensation or commission payments to distributors and their networks?”

    Can they be? Yes.

    Are they… usually? No and Yes.

    In an authentic, intelligent, sincere and sensible network marketing direct sales company, one that’s well-managed and directed… a company that understands that the financial health and well-being of the men and women in the field MUST lead their mission, decisions, strategy, policies and procedures… no.

    But that new ostentatious corporate headquarters in the prestige location… corporate jet… an army of “distributor service” personnel… rock concert “conventions”… $50,000 “big name” keynote speakers… resort vacations and incentive cruses to exotic locations paid for by the company… luxury car allowances… are all expenses that need to be paid for. Where does that money come from?

    Directly (in terms of potential commissions that will not be paid out to people) or indirectly (in over-priced products and/or inflated charges for marketing materials, self-replicating websites, business building tools and trainings), the money comes from only one place… the men and women in the field.

    “So… do network marketed products cost more?” Sometimes yes and other times no.

    Can they be more expensive than similar items of equal value offered in a conventional market such as a retail store? Yes, they can.

    In fact, you can find numerous examples of both conventionally retailed products and networking products of similar sizes, shapes and qualities at prices that vary by as much as 30 to 40 percent or more.

    The only sure rule in product pricing the world over is, “What the traffic will bear…” No matter what distribution and sales route the product travels. It’s not so much a game of “Let the Buyer Beware,” as it is and always will be…

    “Let the Buyer Be Aware.”

    Factor in the at-home shopping convenience… the customer service… the satisfaction guarantee… personal attention… education and information–and in today’s increasingly competitive global marketplace, the “aggressive pricing” posture being taken by more and more networking companies around the world–along with the generally superior quality of the products available through network marketing and direct sales…

    … and I believe a growing number quality-conscious consumers will agree with me, top network marketing company’s products represent outstanding value.

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    Source by John Milton Fogg

    Views: 0

  • Direct Marketing – 5 Essential Components of Successful Direct Marketing

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    Direct Marketing produced $2.05 trillion in sales in 2012. That represents about 8.7% of US GDP in 2013. This implies several key points.

    First, competition in direct marketing is stiff. With all those advertisement dollars being spent on direct marketing, you need to ensure your message is getting through and being heard. Second, with stiff competition, you need to craft compelling messages, not once, but repeatedly. You need to do this effectively and efficiently, if you want to do more than just tread water.

    Thus, it’s important to develop a marketing strategy that optimizes your budget spend by employing direct marketing more effectively. Here are 5 essential components of successful direct marketing.

    1) Deliver a Compelling Sales Message

    Several elements go into creating a compelling sales message. Successful sales letters and other marketing content must be relevant, useful, and persuasive. Marketing content that works grabs your prospect’s attention, shows uniqueness, and builds trust with your prospect. Employ these three elements in all your direct marketing content.

    · WIIFM – Tell your prospect exactly what’s in it for him or her.

    · Unique Selling Proposition (USP) – Clearly describe why your solution is the superior one.

    · Testimonials – Let your satisfied customers “sell” for you.

    2) Follow-up Leads Promptly to Attract and Engage Your Prospect’s Attention

    You might have a lead-generating sales letter, but if you don’t follow-up, valuable leads will slip through the cracks. Follow-up a live event with a phone call, an email, or a letter that invites the prospect to take the next step.

    Offer a free demonstration of your product or service. Set up an appointment with a subject matter expert who can go into greater detail on how your company’s solution works, and why it’s better than the competition’s. Then, before the scheduled demonstration, send a white paper that explains your product in detail.

    Follow-up, engage and spark your prospect’s interest in your solution.

    3) Promote Your Brand

    Benefits from branding give companies and edge over competitors that don’t brand. Branding helps position your product or service favorably. It also gives you pricing and distribution power. The takeaway is: never miss an opportunity to brand.

    Direct marketing affords you many online and off-line media to build brand awareness. Online media: (1) Banner advertising; (2) Blogs; (3) Email; and (4) Website. Off-line media: (1) Print advertising – sales letters, postcards, brochures; (2) Press Releases; and (3) Public Relations.

    4) Nurture the New Customer Relationship

    Lead nurturing is just as important as lead acquisition. Most companies want to develop long-term relationships with customers. That’s because they become repeat customers. And, over time, repeat customers generate more sales and profits to your bottom line.

    Outbound marketing provides many ways to build and maintain a thriving lead nurturing program. You can employ email, direct mail, social media, mobile, podcasts, seminars, phone calls, and videos.

    5) Integrate and Synchronize Online and Off-line Direct Marketing

    To optimize your message and direct marketing budget, success lies in finding the right mix of online and off-line methods. One method isn’t necessarily better than another. Instead, the secret sauce to successful direct marketing depends on how you weave these various methods together.

    You can integrate and synchronize these methods along the sales cycle beginning with message delivery. Start with a sales letter, follow-up with a phone call or email. Refer your prospect to your website for deeper marketing content, and don’t forget to brand throughout this process.

    Achieving the right marketing mix produces a “multiplier effect” that helps you close sales faster and easier. Employing different media in a consistent and coherent manner working towards the same goal optimizes your marketing efforts.

    Don’t Overlook the Value of Direct Marketing

    With so much attention focused on inbound marketing lately, it’s easy to overlook direct marketing’s benefits. However, as you can see, it still commands the lion’s share of sales. Therefore, it’s prudent to examine your marketing strategy’s focus and align your budget accordingly.

    Before you undertake a direct marketing campaign, employ these five essential components to compete effectively and efficiently for that $2.05 trillion market.

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    Source by Alex M Milo

    Views: 1

  • The Health Benefits of Cheese at Your Mexican Grill

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    Cheese is delicious. It’s one of nature’s greatest gifts, we think. Cheese fills everyone’s heart with happiness, your mouth will delightedness, and your soul with goodness. That’s probably one of the reasons you’re likely to find at your local Mexican grill hard-working, dedicated employees banded together in the kitchen to hand-grate piles of fresh, delicious, nutritious cotija cheese. Mounds of it! Mountains of it, even.

    At the Mexican grill they grate enough cotija cheese to make the Pied Piper lose control of his mice. And the Pied Piper isn’t going to let those mice eat all his cheese. Why? Not just because of the previously noted superior qualities of cheese, though that clearly has quite a lot to do with it. But the real reason that cotija cheese is a beloved staple at the Mexican grill is because cotija is among the greatest possible of all cheeses.

    We know that’s a bold statement. It’s hard to take at face value when there are so many other cheeses available, in all kinds of cultures and all kinds of food. Even Mexican grill food occasionally embraces other kinds of cheese, though we suspect it’s a slightly begrudging kind of foray into the world of cheeses that aren’t the beauty and perfection that cotija is more than happy to bring to the table.

    So why is cotija the most superior of cheeses? Why does “the Parmesan of Mexico” (but so much better than Parm in our opinion!) have it going on?

    Cotija is a salty, crumbly, ridiculously tasty milk cow cheese name after the town Cotija in Mexico. It’s a classic south-of-the-border ingredient, beloved for its tangy zip and unique texture. It’s known as el queso de montaña, or mountain cheese, because its makers live and cheese it up high in the mountains. And that’s where it gets its flavor and color, too-the milk that makes cotija comes straight to us from cows that have been munching on the rich mountain grass that only grows during the short rainy season.

    It’s strongly flavored, great for grating, and found on so many Mexican grill dishes (as is proper). From salads to soups, tacos to tostadas, it’s all enhanced by cotija magic. Best of all, and maybe why the Pied Piper the stamina to keep chasing mice, cotija cheese is so much more than just great-tasting: It’s good for you, too.

    Like most dairy products, cotija a great source of the protein we need to build the tissue of our heart and other muscles and stay healthy. Just one-ounce serving gives you 7 grams of protein, or a whopping 14 percent of your daily recommended amount of protein. Even better, cotija has got plenty of bone-building calcium. And if you’re diabetic or on one of those low-carb diets, it’s important to note that cotija is also low in carbs. So get behind the Piper in line at your nearest Mexican grill to enjoy how cotija can pack a real punch to your tastebuds.

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    Source by Phillip Mullennax

    Views: 0