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  • Top Network Marketing Company – Why Are the Products So Expensive?

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    I’m sure you’ve heard this question before, Why are top network marketing company’s products so expensive?

    This is one of those ever-present questions that networkers and direct sales people will continue to encounter (probably) forever–and there’s always more to it than meets a simple answer.

    One key is not to side-step it. There are good and genuine reasons for legitimate, premium-priced products–and of course there are over-priced ones as well. Honesty is best, as always, and I’ll endeavor to give you the general truth with my answer to the question.

    Special Products at Special Prices

    First, the products available through top network marketing companies sales and distribution model are mostly what are called “specialty” items. They are higher priced products to begin with, having more costly ingredients and more complex designs or formulas; they are simply more expensive to make and package. Some well-known non-network marketed examples are Clinique makeup and fragrance products, Apple computers, iPods and iPhones, Armani clothing, Mercedes and Lexus automobiles.

    Unless you’re dealing with a scheme or a scam, these premium products outperform their cheaper, off-the-shelf counterparts, giving consumers more and better benefits. Since they have greater value, they cost more.

    If these products are being outsourced by the networking company (produced by a “third-party” vendor/supplier), they tend to be manufactured in smaller production runs that do not allow for all the optimal low-cost advantages of buying and making in the high volumes mass-marketers enjoy. The manufacturing processes are more complex and exclusive. The profit margins are higher. This results in a higher quality product with more attention to detail and quality control.

    The reason manufacturers and marketing companies select network marketing and direct sales is because these higher-priced products are of higher quality, and they therefore require special methods of distribution and sales.

    Simply put, they cannot compete with the lower-priced, lower quality “commodity” products, which are sold based mainly on discounted mass-market pricing and brand awareness alone. Think Wal-Mart and Costco.

    Specialty products are “education-intensive.” They need greater explanation; for example, what formula, ingredients and/or processes makes the product more expensive than those mass-market goods available through direct response marketing (such as the Internet and mail-order) or retail chain store sales. Many require demonstration.

    Mass-market products depend on advertising, promotion and merchandising at “point-of-purchase,” all of which are required to get consumers’ attention, let them know the product exists (to create “trial” especially if it’s “brand” new), and to give them enough compelling reasons to purchase and keep on purchasing.

    Going head-to-head with nationally advertised products, many to most of which are heavily discounted and sold at the lowest price possible, is a tough game for just about all smaller businesses to win. Imagine trying to sell vitamins or nutritional beverages or “prestige” cosmetics against a major manufacturer selling through Wal-Mart, or a natural toothpaste against a tube of Crest® through Kroger or Publix supermarkets.

    Specialty products are perfect for the person-to-person, information-rich education, demonstration and service oriented methods of network marketing.

    And that’s where the important second aspect of network marketing’s “higher price” comes in: the added value which you as a “distributor” add to the specialty products you sell.

    Added Value Added

    Network marketing and direct sales representatives add significant value to the product they sell and they are well paid when they do so successfully.

    We reach consumers with the awareness of new products and services that ads and merchandising–no matter how persuasive or promiscuous–would not be able to reach out and touch. And by virtue of our one-on-one, personal relationship with these buyers, we appeal to them with a level of trust and service no mass-market, retail product advertiser could hope to compete with.

    The extraordinary level of service Network Marketers provide is not available when buying through mail order or retail outlets. It is a real and tangible benefit, part of the product’s value–and its price.

    For example: Someone tries a network marketing anti-aging health product. It’s personally presented for them–either in person or via mail–with a host of educational material about the product: scientific studies, article reprints, even books or tapes explaining how the product was made, how to use it, its unique features and its benefits.

    Within one to two days, the network marketer again contacts the person to follow up, asking how they are doing, checking to see that their customer is following use directions properly, make recommendations, etceteras. These service calls continue daily, bi-weekly or weekly until the customer is satisfied and happy.

    The network marketer will also continue to send informative and educational material such as updates from scientific literature. He or she will also let the customer know about other products the company offers that this particular customer with his or her unique needs and wants might also enjoy.

    This is an extraordinary level of service that is a real and tangible benefit for the consumer. This kind of personal and knowledgeable attention is not available when buying through the Internet alone, or mail-order or most all retail outlets. It is one of the things network marketers are paid for and it is part of the product’s value–and its price.

    Are there cases where the above education and service are not offered? Of course.

    Are there products that do not have special ingredients or qualities that support a higher price? Sure.

    And are there times when a network marketed product is simply more expensive to pay for the multiple-level commission structure? Yes.

    Back in the early 1950s, a dog grooming service was opened in New York City to serve people living in the exclusive Park Avenue, 70th and 80th Streets area. They charged $25 to shampoo and clip a dog. They had no customers. Then they jacked-up their prices to $250 per visit–and were an instant success. The Cadillac Seville, when first introduced in test-market showrooms priced at under $10,000, bombed; at $14,000 the very same automobile became an instant best-seller.

    Value is a perception. The relationship between quality, benefit and price, i.e., value, is in the mind of the consumer-beholder. Businesses price goods and services according to what the market will bear. Successful marketers come up with just the right mix of value-benefit-price.

    The majority of network marketing direct sales products are of the genuine higher-quality variety, not available in stores, special in ingredients, design and making.

    Most offer the convenience of in-home or on-line ordering and to-the-door delivery. They are also special in terms of…

    Marketing and Customer Service

    The network marketing “sales person” adds value to the product through his or her education, service and sales to the customer.

    All of this has its price. And according to consumer trends and the explosive growth of network marketing direct sales companies and their products worldwide, more and more people every day think it’s worth it.

    What’s the truth about the price of products offered through network marketing? Are they too high? And if so, why?

    The full answer to this one is complicated. If you need a short one, mine is:

    High? Usually, yes.

    Too high? Sometimes… yes, but generally no.

    So, if they are high, why? Let’s start with looking at what kind of products we’re really talking about here.

    The Truth is, Specialty Products Cost More

    Network marketing is predominantly a “specialty products” business: The products we sell most often tend not to be the type you’d find in supermarkets, drug stores or any other mass merchandiser. They are not the kind that combines the lowest possible price for the least acceptable level of quality. For a conventional retail parallel, look at the products in a natural or health food store, beauty salon, boutique or upscale department store.

    Specialty products cost more to make. The ingredients are unique and high quality and production is low quantity–the amounts manufactured usually are not great enough to take advantage of the economies of scale enjoyed by big-time, high-volume, mass-market producers. So these products more expensive–both to make and to buy.

    Also, specialty product makers usually cannot depend on major advertising to increase sales: they don’t have that kind of money. So they have to use more expensive forms of distribution, such as small, individual retail outlets whose profit margins are higher than mass-market stores and chains.

    Profit Margins and Markups

    Here’s an example: a discount chain drug store might be able to markup a bottle of vitamins that normally sells for $3.00 wholesale for less than the normal 33 percent retail profit margin. And, because they buy in large volumes, they’ll get the product for less than $3.00 to begin with.

    A natural or health food store might buy that same product at the full $3.00 wholesale price, and use a markup of 50 percent to get their full 33.3 percent retail profit margin.

    To the consumer, buying at retail, here’s the difference: $3.99 at the drug store and $4.50 at the health food store.

    And then there’s “what the traffic will bear.”

    There are sexy boxes of imported chocolate that go for $38.00 each, and poly-bags of 50 mini Reeses Peanut Butter Cups you can get for less than $3.80. If your taste tends towards expensive, you’ll generally pay more–in “margin” percentages to middle-people and in total dollars.

    Let’s look at a comparison of one single product offered through the conventional manufacturer-to-retailer distribution system and the exact same product sold through network marketing.

    $$$ From Conventional Manufacturer to Consumer

    We know specialty products cost more to make; again, the ingredients are unique and high quality, and the production is low quantity, so they are simply more expensive.

    Manufacturers speak of “Cost of Goods” (CoG): that’s the figure that a product costs the company to make, including overhead, ingredients, packaging and labeling, sales commissions (such as broker’s fees), etc.

    The very minimum a manufacturer needs to sell that product for is double, or a 50 percent margin. Considering that most competitive businesses operate on a six percent pre-tax profit, that leaves them 44 percent to pay for everything else. So, the $2.00 CoG product they make, they sell for $4.00.

    Now, some manufacturers sell direct to retailers–not many, but a few do, and when they do, they’ll take a higher profit margin to pay for the Cost of Sales (CoS).

    However, most manufacturing companies deal through distributors, who charge for warehousing, shipping and selling the products to retail stores. Normal wholesale is a 25 percent markup, which you get by multiplying the purchase price–plus freight if not included–by 1.33. So, our $4.00 item would be sold by a wholesale-distributor to the retailer for $5.32. (Again, plus or not freight costs which can run 10 to 15 percent additional.)

    To achieve a 33.3 percent profit margin, the retailer has a 50 percent mark-up–or higher. Our $5.32 product ends up on the shelf at $7.98.

    Now, this is the minimum scenario–not what normally happens except in the more strongly competitive markets. It’s not the least bit unusual to find the manufacturer selling that $2.00 CoG product for $5.00 or $6.00… the distributor working on 35 percent instead of 25 percent… and a retailer – especially from a specialty market segment–look for a 50 percent profit (i.e., a 100 percent markup), instead of “only” one third.

    And if all of that were true, the retail price of the product through that sales and distribution system would be more like $14.95.

    $$$ In Network Marketing Direct Sales

    Let’s work this one backwards (because that’s how most of the numbers are figured for your commissions).

    If the networking company’s product sells to consumers for $15.00 it will have an average retail commission to the networker of from 20 percent to 40 percent. So, using a 30 percent retail commission, the company’s “wholesale” price to the mlm distributor will be about $10.50.

    Let’s say that your company pays out a full 50 percent in “downline” or organizational commissions. That means that the company’s lowest from-the-warehouse price for the product would be half of wholesale, or $5.25.

    That’s right in the ballpark for specialty manufacturing, distribution and sales.

    It’s a Question of Value

    There is also a greater value, beyond the “specialty products” issues of ingredient quality, cost of manufacture and so forth and that’s the education, information and service delivered by the person-to-person distribution network.

    Learning the product’s proper use, additional uses, history, all about the ingredients, etceteras, is all part of its value. And products offered through word-of-mouth network marketing have more of this “added value” than any others.

    This last point begs the question:

    “Are products purchased through network marketing higher priced to make up for the compensation or commission payments to distributors and their networks?”

    Can they be? Yes.

    Are they… usually? No and Yes.

    In an authentic, intelligent, sincere and sensible network marketing direct sales company, one that’s well-managed and directed… a company that understands that the financial health and well-being of the men and women in the field MUST lead their mission, decisions, strategy, policies and procedures… no.

    But that new ostentatious corporate headquarters in the prestige location… corporate jet… an army of “distributor service” personnel… rock concert “conventions”… $50,000 “big name” keynote speakers… resort vacations and incentive cruses to exotic locations paid for by the company… luxury car allowances… are all expenses that need to be paid for. Where does that money come from?

    Directly (in terms of potential commissions that will not be paid out to people) or indirectly (in over-priced products and/or inflated charges for marketing materials, self-replicating websites, business building tools and trainings), the money comes from only one place… the men and women in the field.

    “So… do network marketed products cost more?” Sometimes yes and other times no.

    Can they be more expensive than similar items of equal value offered in a conventional market such as a retail store? Yes, they can.

    In fact, you can find numerous examples of both conventionally retailed products and networking products of similar sizes, shapes and qualities at prices that vary by as much as 30 to 40 percent or more.

    The only sure rule in product pricing the world over is, “What the traffic will bear…” No matter what distribution and sales route the product travels. It’s not so much a game of “Let the Buyer Beware,” as it is and always will be…

    “Let the Buyer Be Aware.”

    Factor in the at-home shopping convenience… the customer service… the satisfaction guarantee… personal attention… education and information–and in today’s increasingly competitive global marketplace, the “aggressive pricing” posture being taken by more and more networking companies around the world–along with the generally superior quality of the products available through network marketing and direct sales…

    … and I believe a growing number quality-conscious consumers will agree with me, top network marketing company’s products represent outstanding value.

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    Source by John Milton Fogg

    Views: 0

  • The "Key" to Writing Great MLM Success Stories

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    Wouldn’t it be great if your MLM success stories could be remembered and shared by those who read them? Most of us are not natural storytellers and it’s hard to craft a good story. However, there is one key that can help make your stories more successful. This key ingredient is a skill that you must learn if you want to make connections with the prospects. You don’t have to be an extrovert to be successful. What is this key to creating successful content that resonates with your readers?

    Empathy is the key to great MLM success stories.

    Empathy is the key to MLM success stories and to life. It helps builds relationships through trust, compassion and understanding. This umbrella used to be in great abundance, but with technology and society determining the course of everything, it has fallen away. Back in the day, people used to connect in the real world, by having barbecues, going out to dine, and hosting parties. This trend has fallen away, because of environmental issues.

    Your MLM success stories is a chance for you to build a connection with your prospects. When a story fails to relate with a reader, they will find something else that is more “in tune” with them. This is a disaster for authors and businesses that use content marketing. A bad story is like having bad public relations. People will not forget the story. This is a serious issue that can close doors forever, the difficult to overcome bad press would take a few pages to discuss. If you have a boat load of money, you can overcome it a lot faster than one that has to do everything on a small scale. It seems like it’s an impossible task, but it may require some significant changes on the tactical level.

    How you can use empathy in your MLM success stories?

    Empathy is a viable tool to build personal relationships and every MLM success story has that opportunity to do so. The key is writing the content relates to a certain issue that your ideal reader has. Most MLM success stories do not focus on the right elements, they focus on the outcome and the cause, but if you focus on the relation between all the elements. Your stories have a better chance to help your marketing. If you can relate and not be fake about it, the reader will likely stay with the story and engage with you further. They may engage with a simple action, but it is better than abandonment and you don’t want prospects to abandon your content.

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    Source by David L. Feinstein

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  • A Review of the Multi Level Marketing International Association Or MLMIA

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    The Multi Level Marketing International Association or MLMIA domain was registered in January of 1997. This is an authority website in the Network Marketing Industry that has been around for a very long time. The website origins seem to originate from Irvine, CA and Las Vegas, NV. However the company says they have been around for the last 25 years although before 1996 they operated primarily offline. They are the official association for Network Marketing Worldwide. Their Goal is to strengthen Multi Level Marketing all over the world.

    The Multi Level Marketing International Association or MLMIA serves its members in all 3 major segments of the Network Marketing Industry. Firstly they serve all Network Marketing Companies who sell goods or services through Distributorships. They also support all Distributors who sell these goods and services. Finally they support all the support companies who provide all these goods or professional services to these two groups just mentioned.

    The MLMIA classifies themselves as a non profit trade organization. Their goal is to keep the Network Marketing Industry clean and are committed to keeping up with the advancements that occur within MLM today. This company has been founded and managed since 1985 by very successful people in Network Marketing. The main goal of the Multi Level Marketing International Association is the protection, support and promotion of individual MLM Opportunities. As a member, their goal is to continually educate you on what it will take to succeed in Network Marketing.

    They do this by providing Advanced Industry Related Education which includes Annual Conferences. A membership with them also includes Authority Articles by some Network Marketing Industry experts. You will also have the opportunity to attend National and International Conferences. This is a great place to network and meet brand new people. This service also offers Industry Trade Shows and will even give you internet exposure. The Multi Level Marketing International Association or MLMIA also works with Accredited Colleges and Universities on the subjects of selling, marketing as well as entrepreneurship.

    Once you get to the MLMIA website, they have a free newsletter you can subscribe to as well as a free audio you can listen to. They also can connect you to resources that will allow you to better compete out there in this tough industry. One of the most exciting functions of this organization is their Annual Convention and Expo which is offered in the spring of each year. Industry participants from all around the world come here to hear about industry trends.

    At the Multi Level Marketing International Association Annual Convention & Expo you Industry Participants will get educated on important topics that will affect your success within the coming year and to network with your peers in a warm, friendly atmosphere. You will be able to grill your fellow Network Marketers and find out what’s working and what’s not working for them.

    People enjoy getting educated by professionals and peers alike. They enjoy motivational messages as well as learning techniques that will increase their techniques by top Distributors around the world. No sponsoring or solicitation is permitted during these events. They also have other upcoming events like their annual Golf Tournament like play and dinner which will only set you back $100.00.

    From what we can see this organization has been around for a while and have definitely put in their stripes. They get the Kings thumbs up and we have nothing but respect for this outstanding organization.

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    Source by Brian Garvin

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  • Why Goodwill Is Vital to Success

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    When I originally got the idea for this blog entry, I was thinking in terms of success in business, as a result of three lackluster experiences I recently had with customer service at three different businesses. Then, when I sat down to write about it, I soon realized that goodwill is vital to all areas of life.

    Goodwill is similar to integrity in that in takes time to develop but can be lost in an instant. As my cousin says, “Goodwill is a byproduct of doing the right thing.” Webster’s dictionary defines goodwill as “a kindly feeling of approval and support: benevolent interest or concern.”

    This definition makes clear that whether it is with your business associates, teammates, coaches, or bosses, or in your interpersonal relationships, without goodwill it is difficult to get beyond a surface level with any of them.

    In today’s ultracompetitive world everything that gives you a leg up on the competition makes your success more likely. As successful businessman Marshall Field was fond of saying, “Goodwill is the only asset that competition cannot undersell or destroy.”

    Each of the three companies from whom I experienced poor customer service developed varying degrees of goodwill – mostly negative – from me. The one that earned the most goodwill eventually offered me an acceptable solution and I am still doing business with them (though on a more cautious basis now).

    One of the other two offered worthless suggestions, compounding my initial frustration. The last one had a website that failed repeatedly to send my complaints and was unresponsive to the ones that did go through. Needless to say, it would have taken a lot of goodwill to overcome these slights and I decided to close both of those accounts.

    One of the quickest ways to earn goodwill is to exceed expectations. Here’s a recent example of a business that engendered massive amounts of goodwill from me. I ordered a supplement and a few weeks after receiving my order I received another package from them with a new bottle of what I had previously ordered and the following note enclosed:

    “I want to take a moment to thank you for your recent purchase. As a token of our appreciation we sent you your next bottle free of charge. You will not be charged for this bottle and are not signed up to an auto-ship program of any kind. We just wanted to say a quick hello and thank you”

    -Greg, Founder of Weyland Brain Nutrition

    Not only did they send me my next bottle free of charge, they also enclosed a bottle of another product for me to try. I have since recommended them to several of my clients and am now a devoted customer.

    The same phenomenon happens in our interpersonal relationships. When you go the extra mile for a co-worker, boss, friend, lover, coach or teammate, you engender goodwill and strengthen your bond with them. This in turn will lead to greater trust and loyalty, thus opening the door to greater possibilities for the relationship.

    Most people want to stand out from the crowd and are frustrated when they don’t. I like to tell my clients that if you don’t like being stuck in the crowd, go the extra mile; it’s never crowded there. It’s a simple recipe for success that is often neglected by the masses and will also go a long way towards engendering plenty of goodwill from others.

    You can follow Sam on Twitter @SuperTaoInc

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    Source by Sam Obitz

    Views: 0

  • YEP – Young Entrepreneurship Program

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    With the purpose of inspiring better lives and promoting entrepreneurial success, HDI-Network Philippines started extending their aspirations to the younger generations through the Young Entrepreneurship Program or YEP.

    In YEP (Young Entrepreneurship Program), young people start to realize entrepreneurship as a viable career. They become equipped in managing their own business and immersed in real-life learning experiences. Plus, they get to learn the fundamental skills of entrepreneurship in various fun-filled ways.

    YEP (Young Entrepreneurship Program), also known as YEP-HDI, was established by the HDI Network Philippines, Inc. to provide opportunities and equip youth entrepreneurs in the multi-level marketing industry. The program employs HDI Network’s extensive 20-year experience in marketing and distribution of US-manufactured, bee-based health food products across six countries to assist young, business-minded individuals, even budding entrepreneurs, with the business.

    YEP is ideal for young, business-minded individuals who have little or no experience in entrepreneurship. It is open to all aspiring Filipino youth entrepreneurs of at least 18 years of age.

    Yeppies

    Yeppies are YEP-HDI’s brand ambassadors. They comprise young and motivated individuals who are open to opportunities and understand the need of seizing them early. Yeppies echo the company’s mission of creating real wealth for themselves and others. They contribute actively to the community based on HDI’s “One Family” values.

    All Yeppies are recognized in 4 HDI Network Inc. international offices and 6 domestic branches.

    The YEP Hub

    The YEP Hub is located in the heart of the Manila University Belt. Situated in Mendiola Square along C.M. Recto Avenue, YEP-HDI is just a walking distance from Manila’s prime universities. It serves as a training ground and a hang-out place for young Filipino entrepreneurs of YEP.

    YEP History

    YEP takes pride of HDI Network’s success in the marketing industry since 1986. For more than 20 years, HDI Network has improved the lives of more than a million customers across five countries (Singapore, Malaysia, Philippines, Indonesia and Hong Kong) and more than 300,000 distributors through its high quality products and competitive financial benefits. It has long since then created a big name in the multi-level marketing industry.

    In November of 2009, HDI Network extended its aspirations to the Filipino youth. It established the YEP (Young Entrepreneurship Program) with a firm belief that involving the youth in entrepreneurship would improve more lives.

    2010 is a promising year for YEP. At its official debut this June, YEP-HDI envisions the evolution of a new breed of successful young entrepreneurs.

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    Source by Jenny Araojo

    Views: 0

  • The 7 Essential Characteristics Every Entrepreneur Needs

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    Discover the secrets to being a successful Entrepreneur…

    Becoming an entrepreneur is not an easy task! Around 45 percent of all new businesses fail to survive more than two years. There are certain qualities and characteristics that are absolutely necessary if you would like to become successful in your business ventures. Some of these qualities are built-in parts of your inherent personality, and some of them get developed over time. Knowing these characteristics and identifying your weaker ones – those which need strengthening – will, eventually, help you become a successful entrepreneur and ensure that you succeed in your business ventures.

    1. Common sense.

    Studies show that most successful businesspeople consider common sense as the foundation of their success. Good judgment depends on acquired knowledge and past experience. The combination of these two creates necessary prerequisites in developing common sense in a person. Common sense allows you to understand complex issues in simpler terms and get into the core of a problem.

    2. Specialised knowledge of your field and willingness to learn

    It is easier to start a successful business if you have deep knowledge of the business field that you decide to pursue. Having said that, studies show that most self-made millionaires have only average intelligence. Nonetheless, these people achieved their financial and personal goals in business because they are willing to learn. To succeed, you must be willing to ask questions, remain curious, interested and open to new knowledge.

    3. Self-confidence and the heart of a champion.

    Self-confidence is a key entrepreneurial skill for success. A successful entrepreneur believes in his abilities. He/she is not scared to take risks and make difficult decisions. You have to be determined to succeed at all costs. You have to anticipate resistance from your friends, family and loved ones. You must exercise unlimited persistence.

    4. Ability to work hard

    Every successful entrepreneur works hard. Ask any successful businessperson and they will tell you immediately that they had to work more than 60 hours per week at the start of their businesses. If you are in a start-up phase, you will have to breathe, eat and drink your business until it can stand on its own. . This requires a self-control that many people simply fail to develop in them.

    5. Passion

    Success comes easily if you love what you do. Why? Because we are more relentless in our pursuit of goals that we are passionate about. Entrepreneurs who succeed do not mind that they are putting in 15 or 18 hours a day to their business because they absolutely love what they do. Success in business is all about patience and hard work, which can only be attained if you are passionate about your tasks and activities.

    6. Think success

    To attain the kind of success that you want, you need to dream big. Every success story starts with big dreams! If you only aspire to survive, then you might just achieve that. Conversely, if you aspire to generate incredible wealth and happiness within your life, you might just achieve that too. You should actively visualise success in your mind. What does it feel to triple your current income? How will your life change? What will your business look like if you achieved the million-dollar mark? You must believe beyond a shadow of a doubt that you have the ability to recognize and fulfill your goals.

    7. Plan accordingly and stick to your plan

    You have a vision, and you have enough faith in yourself to believe that you can achieve your vision. You have to have a solid business plan and then stick to it. Put your goals in writing. You need to plan each day in such a way that your every action contributes to the attainment of your goals. Intense goal orientation is the characteristic of every successful entrepreneur. They have a vision, and they know how to get there.

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    Source by Bill Doyle

    Views: 0

  • Does Affiliate Marketing Still Work?

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    Affiliate marketers earn money by selling products created by other companies in exchange for a commission. But things online have become much more competitive than when affiliate marketing first started out nearly 20 years ago. Affiliate marketing is still a good way to make money online, but the rules have changed in recent years.

    Today’s successful online entrepreneurs have figured out how to make affiliate marketing work more effectively so their efforts bring the results they want. How do they do it?

    Make Affiliate Marketing Work For You

    The best way to make affiliate marketing work effectively is to increase the exposure of your affiliate links. These are the links that take your prospects to a sales page or website and which track sales back to you.

    Your Own Website

    One of the most important elements of affiliate marketing today is to have your own website or blog. This is where you produce content relevant to the products you want to sell. You can write general articles and provide links to suggested products at the end of the content. The most important things to remember are that everything you write should be the factual and the truth. This helps position you as an expert worth paying attention to.

    Building an Email Marketing List

    It can be challenging to build an email marketing list these days because people have such jammed inboxes. That being said, knowing your niche and your target audience are two of the best ways to come up with an incentive they will be keen to get and so will be happy to give you their contact information.

    Two good incentives would be an eBook or eCourse on a hot topic related to your niche. Think of the kinds of problems people have in your niche and create an information product which offers real solutions.

    Be Careful About What You Sell

    Don’t promote anything you would not use yourself or are not impressed by. You don’t want to get the reputation of being an affiliate who will pretty much sell any old rubbish just to get a commission. Rather, you want to show you’re in the know, with great deals on products that really work.

    Keywords In Your Content

    Keywords related to your niche will help drive free traffic via the search engines. Your keywords should be related to your topic or niche. They should be words that an ordinary person interested in your niche would search for. Keyword all media files such as images and videos as well.

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    Source by Jon Allo

    Views: 1

  • Direct Marketing – 5 Essential Components of Successful Direct Marketing

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    Direct Marketing produced $2.05 trillion in sales in 2012. That represents about 8.7% of US GDP in 2013. This implies several key points.

    First, competition in direct marketing is stiff. With all those advertisement dollars being spent on direct marketing, you need to ensure your message is getting through and being heard. Second, with stiff competition, you need to craft compelling messages, not once, but repeatedly. You need to do this effectively and efficiently, if you want to do more than just tread water.

    Thus, it’s important to develop a marketing strategy that optimizes your budget spend by employing direct marketing more effectively. Here are 5 essential components of successful direct marketing.

    1) Deliver a Compelling Sales Message

    Several elements go into creating a compelling sales message. Successful sales letters and other marketing content must be relevant, useful, and persuasive. Marketing content that works grabs your prospect’s attention, shows uniqueness, and builds trust with your prospect. Employ these three elements in all your direct marketing content.

    · WIIFM – Tell your prospect exactly what’s in it for him or her.

    · Unique Selling Proposition (USP) – Clearly describe why your solution is the superior one.

    · Testimonials – Let your satisfied customers “sell” for you.

    2) Follow-up Leads Promptly to Attract and Engage Your Prospect’s Attention

    You might have a lead-generating sales letter, but if you don’t follow-up, valuable leads will slip through the cracks. Follow-up a live event with a phone call, an email, or a letter that invites the prospect to take the next step.

    Offer a free demonstration of your product or service. Set up an appointment with a subject matter expert who can go into greater detail on how your company’s solution works, and why it’s better than the competition’s. Then, before the scheduled demonstration, send a white paper that explains your product in detail.

    Follow-up, engage and spark your prospect’s interest in your solution.

    3) Promote Your Brand

    Benefits from branding give companies and edge over competitors that don’t brand. Branding helps position your product or service favorably. It also gives you pricing and distribution power. The takeaway is: never miss an opportunity to brand.

    Direct marketing affords you many online and off-line media to build brand awareness. Online media: (1) Banner advertising; (2) Blogs; (3) Email; and (4) Website. Off-line media: (1) Print advertising – sales letters, postcards, brochures; (2) Press Releases; and (3) Public Relations.

    4) Nurture the New Customer Relationship

    Lead nurturing is just as important as lead acquisition. Most companies want to develop long-term relationships with customers. That’s because they become repeat customers. And, over time, repeat customers generate more sales and profits to your bottom line.

    Outbound marketing provides many ways to build and maintain a thriving lead nurturing program. You can employ email, direct mail, social media, mobile, podcasts, seminars, phone calls, and videos.

    5) Integrate and Synchronize Online and Off-line Direct Marketing

    To optimize your message and direct marketing budget, success lies in finding the right mix of online and off-line methods. One method isn’t necessarily better than another. Instead, the secret sauce to successful direct marketing depends on how you weave these various methods together.

    You can integrate and synchronize these methods along the sales cycle beginning with message delivery. Start with a sales letter, follow-up with a phone call or email. Refer your prospect to your website for deeper marketing content, and don’t forget to brand throughout this process.

    Achieving the right marketing mix produces a “multiplier effect” that helps you close sales faster and easier. Employing different media in a consistent and coherent manner working towards the same goal optimizes your marketing efforts.

    Don’t Overlook the Value of Direct Marketing

    With so much attention focused on inbound marketing lately, it’s easy to overlook direct marketing’s benefits. However, as you can see, it still commands the lion’s share of sales. Therefore, it’s prudent to examine your marketing strategy’s focus and align your budget accordingly.

    Before you undertake a direct marketing campaign, employ these five essential components to compete effectively and efficiently for that $2.05 trillion market.

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    Source by Alex M Milo

    Views: 1

  • Can I Turn My MLM Success Stories Into Testimonies?

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    One can use MLM success stories in many different ways. This includes testimonies that can be placed on the site in different locations. They can be broken up and separated to maximize the impact of the pages for your visitors. So, in turn yes, you can use MLM success stories as testimonies. There are different ways to present them to help you gain the traffic and success you want to achieve. Come and explore some ideas that have been developed over time with much success and sometimes failure.

    MLM Success Stories Broken up and displayed on key pages

    One way to drive success to your site is to break up your MLM success stories into bite sized testimonies and place them on key pages of your site. This could include your passive products, main store front, contact, homepage and landing pages for your email. These have been quite successful for various business industries and are still used to help convert visitors into leads. You may only want to display up to three small stories on the pages, you can always link to the full testimony that is not in your active menu.

    If you do use your MLM success stories as testimonies on your pages. You can present them as text, video, or even audio clips to your visitors. In most cases they are presented as text, but you may have more or less success in other formats. If you’re feeling venturous try posting them as a small audio clip. You won’t know how your prospects will respond until you try an idea. It could work or it could fail.

    Don’t go overboard the MLM success stories…

    As stated beforehand, don’t go overboard with the MLM success stories. Be a bit conservative and use them in the right spots to maximize your potential. Don’t forget you can use them as separate entities and share them in a promotional campaign as well. This works very well during authority building campaigns or at the launch of a new social campaign. Sprinkle the stories throughout the campaign for maximum flavor. On this tactical stage, you can add them to photos, graphics, or in other formats to help build your traffic to your site. Don’t keep sharing the same one, let it rest for a bit and use another as you promote your business. All stories should be factual and not misleading. Wishing you best of success!

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    Source by David L. Feinstein

    Views: 1