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  • How Changing Your Mindset Can Change Your Life

    How Changing Your Mindset Can Change Your Life

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    If you have been struggling to lose weight, improve a relationship, find a new job or just have more fun, the answer may be in your mindset. Mindset is a concept developed over a decade ago by Stanford University psychologist Carol Dweck through her research to understand how people cope with failures. Dweck defines mindset as the view we adopt of ourselves and proved that it can profoundly affect how we live our lives. She found that people generally fall into two categories, those with a fixed mindset and those with a growth mindset. A “fixed” mindset suggests that our intelligence, ability and personality are carved in stone and do not change much over our lifetime. An example of this mindset might be “I am not athletic”” or “I am a math person” which suggest that these traits can’t change. The downside to a “fixed” mindset is these kinds of beliefs limit personal growth. By contrast, a “growth” mindset suggests that individuals have basic abilities but can develop and cultivate these and other abilities or intelligence and talents through effort and strategies. This view allows for potential to grow and opens us to greater possibility and success. Adopting a growth mindset can improve all areas of life from personal to professional. Changing from a fixed mindset to a growth can be accomplished through three steps.

    Three Steps to Grow Your Mindset

    According to Dweck, a growth mindset is based on the belief that we can change throughout our lifetime. While changing our beliefs can be challenging, the growth mindset can be developed in small steps.

    1. Awareness of how we think. The first step is to become aware of our behavior. When we tune into our thoughts and start to notice our reaction to challenges, criticism and setbacks, we can notice patterns where we are stuck. Challenges, criticism and setbacks are roadblocks with a fixed mindset. For example, a fixed mindset reaction to a difficult challenge is to question whether we can succeed. If we don’t think we can, why would we try only to fail. For instance, the thought “I am not going to volunteer to help my boss with that project because I am not sure I have all the skills. If I fail, I will look like a fool in front of my co-workers” is limiting the possibility for growth. In addition, constructive criticism is taken as an affront and a typical “fixed” mindset response is to become defensive and feel like a failure. “I can’t believe she told me my paper needed work. I am a horrible writer.” Setbacks can be a reason to give up because they reinforce our belief that we did not have the ability in the first place. “I auditioned and didn’t get a part. I knew I wasn’t a good singer.”

    2. Choice, The second step is to take this awareness and begin to see each of these is a choice. While it is comfortable to stay with our habitual responses, growth occurs when we make choices to change our limiting beliefs. A limiting belief keeps us in a safe zone but also keeps us from growth. For example, if my limiting belief is “I can never lose weight because my parents were overweight”, why try at all? This choice is to default to limiting thoughts. Or in the setback example of not being selected because of lack of natural ability, the response is a choice to give up because I “failed” and my ability is fixed. The growth choice requires more effort to stretch our abilities or maybe change the strategy.

    3. Challenge the belief. The final step is to challenge the belief as it comes up. To challenge these beliefs, it is important to see challenges, criticism or setbacks as opportunity for growth. For instance, in the above example of the audition “although I did not get this part, I learned about the audition process and I will continue to take voice lessons because it is important to me and I enjoy it. I might not get a part the next time I will keep trying new strategies. I can ask for feedback and see how I might improve.” The shift from focusing solely on the result to enjoying the process to critical with a growth mindset. In addition, being open to feedback helps us develop much more than seeing it as a failure. Dweck suggests incorporating the phrase “I am not there yet” instead of “I failed” to stay encouraged to keep trying. As Henry Ford said “whether you think you can or think you can’t – you are right!”

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    Source by Liz Brown

    Views: 0

  • Health Anxiety and Solutions

    Health Anxiety and Solutions

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    It's always important to take care of oneself using all the principles of good health. Regular check-ups, proper nutrition and healthful living all enable one to keep on top of their health in a careful yet reasonable way. Often one becomes overly concerned with health issues and caught up in a cycle of health worries. One health issue is reconciled when another immediately pops up to take its place. These worries become all encompassing and exhausting after a while.

    Eventually, the individual realizes that this cycle of health anxieties has intruded upon the quality of their life. A dark cloud, always hovering over daily living, this intrusive form of anxiety has to be addressed. One begins by determining why this is occurring, what purpose does it serve and how to interrupt this behavior.

    Reason for Health Anxiety

    Health worries actually serve a purpose and this purpose is not difficult to detect if one looks deep enough into this pattern of behavior. Often this pattern involves the brain distracting from specific emotions which the individual finds difficult to address.

    Many emotions are so overwhelming, such as anger, grief or fear, that the brain looks for ways to distract. Health worries fit the bill because when one worries intensely about their health, there is little room to address an upsetting emotion.

    Health worries blanket every other thought and this WORKS. This is the perfect distraction from unsettling emotions. When one worry is reconciled, another takes it place to veil the unaddressed emotion. Each health worry has a strong purpose, as it masks the true upsetting emotion, which is much more difficult to face in the long run.

    Solution

    – Recognition and acknowledgment of the Health Anxiety habit, one worry quickly following another in a noticeable loop that never ends. Awareness of this cycle is always the first step to reconciliation of the issue.

    – Determining if this health worry is a true physical problem by visiting one's primary physician and ruling out a definite physical cause for the difficulty. Always rule out a physical cause before assuming it is merely health anxiety.

    – Noticing that these health worries settle down when you become intensely interested in another topic or swept into a new relationship, job or cause.

    – Identify your patterns. Do you experience twinges of symptoms that often jump from one area of ​​the body to another? Do you find yourself overestimating physical intrusions and instantly jump to the conclusion that they signify danger or warrant the attention of an alert?

    – Find interests that involve your entire being. Lose yourself in things that allow you little time for inward thinking. True illness does not surface through boredom as do these behaviors. True health problems do not generally follow the same time table as health anxieties do. Health worries are stronger during times of boredom and when one lacks interests. An intelligent mind requires challenges and goals.

    – Activity is an important therapeutic tool against health worries. Exercise and movement invigorate and stimulate the mind and body in a positive way. Endorphins are released and Serotonin levels are boosted naturally when activity is a part of a daily routine. Moderate walking, jogging, tennis, swimming and dancing are all helpful activities that bring forth positive results.

    – Nutrition is also essential to good health which in itself helps eliminate the strong habit of negative thinking, often concerning health worries. When eating properly, Serotonin levels are naturally boosted and blood sugar levels remain stable. This helps settle down an over-reactive mind, leading to a lessening in health anxieties.

    – Talk back to the brain by firmly telling it to stop when health worries enter the mind. Shift into a more positive mode of thinking because you always have a choice in what you think about.

    The mind will respond by quieting down as negative thoughts subside. The brain, caught red handed in this behavior is instantly embarrassed causing it to suspend this cycle of negative thought. This is comparative to a child being caught with his hand in the cookie jar. Embarrassment at being caught, stops this intrusive behavior.

    – Be aware of "what if" thinking. If the majority of sentences you think begin with "what if" then this is proof of a strong health anxiety habit. Change "what if" thinking to "so what" and watch the cycle break.

    Most of all, understand that worry solves nothing. Health worries, in particular will only serve to exhaust and deplete both mind and body. Consciously make a concerted effort to change the way you think and you will succeed in changing your life. You will go from self victimization to freedom from the intrusive habit of fearful worry.

    You always have a choice. Life can be wonderful and fulfilling when you learn to alter your perspective and chose a more positive point of view. You always have a choice. Never define yourself by your habit of worried thinking. Do not be victimized by health anxiety and fear. With a few simple corrections, especially in thinking, you will find your life changes from being difficult and upsetting to becoming easier and much more fulfilling on a daily basis.

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    Source by Dr.

    Views: 0

  • Premium Email Marketing Tools For Business

    Premium Email Marketing Tools For Business

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    Email marketing is one of the ways to boost your business. Social media has become a platform for promoting trade, and email marketing help in that. Email marketing can be used to improve your services and app. "Email marketing is using the specific tools to send your advertising emails to a group of people." Its one of the easiest ways to make money. Marketers can send a targeted message to the intended group. Data regarding customer needs, products are, and then emails are sent to the specific customers. By email, the business can promote their services, offers and what new they have to offer. Transactional email, Direct email, Mobile email are the ways by which email marketing is done.

    This is the cost-effective way, and it is cheaper as compared to others. Target customers are easy to reach within no time and as they are aware of the new things what business has to offer for them. Subscribers get the latest news and offer from the advertiser.

    INSIGHTS ON THE TOOLS

    There are various tools which help in marketing and making business an edge in the market.

    Let's take a view at some of them

    CAMPAIGN MONITOR is a template builder tool, and it assures that email can be read easily on mobile, so that customer or client miss no email. Like Google, Yahoo or any other email platform its uses the same interface so that the things don't get complex. You can upload HTML template and can format and edit when in need. Autoresponder can set only, and data segmentation ensures, that the email gets deliver only to the intended clients. Basic and Unlimited are the two packages which this tool offer.

    VERTICAL RESPONSE helps to connect email campaigns to social sites like Twitter, LinkedIn, Facebook. It helps to communicate with a large number of audience. With the help of email building wizard, you can build your advertising drive and by freeform HTML customize it to make your list for company. You can use only text no images, and other statistics are required. Up to 4,000 emails can be sent per month.

    BENCHMARK key feature is that it offers multiple templates for greetings, promotions and many other events. You can use HTML AND CSS to give it a personalized look. With the built-in spam filter, you can check for objectionable material in your templates. They even have a community where you can provide your views and design. Packages are there and start with 600 emails and increases further.

    CAMPAIGNER tool has a lot to offer. It has more than 500 templates which are categorized as industry types and need. Contact management tool is one of the efficient features which it provides, where you can import your contact from the list. Un-subscribed email is automatically removed. In a way, this tool simplifies everything and give more than marketing. You can give a try with the free 30-day trial offer.

    MIL CHIMP allows you to take surveys and send it to people to know the opinion of them. Use of survey techniques in social media makes the most out of your advertising techniques. You have the option to customize your list and know who has received the mail or not and will also come to understand that which campaign has received the maximum clicks. It offers the free subscription for 2000 subscribers.

    GET RESPONSE This tool lets you efficiently maintain your contact list. You can edit your contact list. This tool track and lets you know who have subscribed, unsubscribed and clicked on links. It also gives you a report in pie and chart form and informs you about the mail it got delivered or not. Different packages are offered depending on the need.

    LEAD PAGES helps you to create interactive landing pages for your sites where you have a choice to choose from 50 templates. They are in sync with best email providers. Business can make a mark within no time. Various packages are there for customers. Lead pages can efficiently transform your business quickly.

    MAD MIMI Saves your time; you can clone your previous ad campaigns and make the changes according to your need. Old drives can be used in a way and if delete you can undo it also. The detailing features provide you with the information about the number of emails opened, shared, and how many people clicked on the link. By integrating with Google Analytics, it provides the statistics and clicks targeting.

    CONSTANT CONTACT Offers you several templates and lets you customize your own. It gives you the detailed report regarding the links and emails. Share on social media like Twitter, Facebook, LinkedIn can boost your business and gives your site the heavy traffic.

    TOUT APP is the best regarding functionality and features. It has a large variety of templates to choose from. Integration with CRM gives you the details of every email, how they are proceeding. It provides the transparency, and produce reports on which emails have been clicked, deleted, attachment seen or not. In short, it gives the detailing of each activity going on. This helps you to track your business and changes can be made accordingly as it keeps you aware of every situation.

    Email marketing is one of the efficient marketing techniques to promote your services. Effective marketing can give you the higher sales for the business. In this competitive era, the company should be at the prominent methods to attract the audience and make a profit. Sending manual emails to a group of people is a complex task, and it is time-consuming. To save your time and get the desired result email marketing can help you to reach the heights. For any business to succeed the market should be analyzed considering the loss also. It's not necessary that by adopting email marketing, you will always get the positive result.

    By proper study and the knowledge of audience can make your business flourish in the market. So opt for this services and let your business boom in the market.

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    Source by Anjali Shukla

    Views: 0

  • 5 Top Video Marketing Tips You Cannot Afford To Ignore

    5 Top Video Marketing Tips You Cannot Afford To Ignore

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    Are you deploying online video for marketing purposes? If not, then you should know that visual clips trump all other forms of online communication. Let us explore 5 top tips that you need to follow in order to succeed in this ever-growing online marketing segment.

    1 – Visuals and Animated Clips Are Simply More Effective

    If you have heard that the use of video clips for SEO and promotional purposes is the latest trend, than you have heard correctly! Streaming and general animated content is the most effective marketing strategy when it comes to reaching your potential customers and creating an unforgettable impression.

    A question might arise as to how a video marketing strategy can really increase organisational visibility and draw in more customers. If you are already in business, you most likely have the initial tools right at your fingertips.

    2 – Video Is Far More Effective Than Pictures

    We have all heard the expression, “a picture speaks a thousand words”. So why use a photograph when we can now use video? Creating an online video clip for advertising purposes will always be a more dramatic marketing strategy when compared to articles and pictures.

    The likelihood is that your video will leave a memorable image in your potential customer’s mind. At the same time it also sets yourself apart from your competition. Research has shown that short clips that are created for marketing purposes are more likely to be retained in one’s memory. In addition, they are remembered far longer than descriptive writing or audio segments.

    3 – They Convey More Information Than Articles

    As opposed to merely reading about the benefits of your products or services, your visuals will be able to dramatically communicate this information. Customers will also be able to hear the enthusiasm in your commentary. To make this point, you probably have heard the following expression associated with this particular advertisement even though it was ten years ago.

    This refers to the phrase “set it and forget it”. It was used in a marketing clip created a good few years ago, but still relevant in modern-day marketing. The commentator continuously repeated the expression at various points during the presentation. This is an excellent example of how effective video marketing can be.

    4 – Video Engages Your Site Visitors

    As indicated, if you are already in business, no doubt you have an email contact list. Therefore, one of your daily functions revolves around emailing various individuals. With regards to your customers, you are most likely providing them with information pertaining to special deals, new products or services. What this means is that you now have the ability to send video emails as opposed to written ones.

    Traditional platforms such as Outlook Express do not have the ability to fully accommodate online video. However, there are other relatively new business and advertising platforms that can and offers a phenomenal capability to interact with your customers and prospects.

    5 – It Can Directly Increase Your Sales

    Using active online imagery as part of your overall marketing strategy dramatically enhances the possibility of increased sales and your general success. Your product brand and promotional communication is far more likely to remain in your potential customer’s mind’s eye through clips or video streaming.

    In addition, using visual imagery on your website and sending out video emails will prove to be the most direct and cost efficient method to reach your market when compared to other marketing strategies.

    Video marketing as a promotional platform is rapidly gaining momentum in the business arena and you now have the opportunity to implement your very own effective online campaign.

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    Source by Gerard Mohamed

    Views: 0

  • Bottom Up Multi Level Marketing Structures That Work

    Bottom Up Multi Level Marketing Structures That Work

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    Feeding a Multi Level Marketing business is incredibly difficult in today’s world. There are many factors that stand in the way of creating a highly profitable home based business with the network marketing model. Traditionally people have faced the fear that the look of a typical multi-level marketing business is very pyramid like. I have always been able to see how network marketing is not a pyramid business. The results vary based on the individuals. People are the factor that add to the success or failure of an online business.

    There is a change that needs to occur in the mentality of the person trying to build their network. People that go out only looking for the profit will soon find that they are broke. We are in a society that demands value. People are not likely do drop a lot of money into a home based business unless they know they are going to make money back. How do we do this as multi-level marketers when traditionally the bottom 60 percent of people in an MLM don’t make any money?

    The answer lies in the question. With many newer multi-level marketing businesses there are team bonuses, and match bonuses. These are incentives to the leaders to ensure that their bottom people are starting to see money. This is accomplished by the leaders getting down to their bottom line and finding out what they need to ensure success. People want to succeed in MLM, but most people do not know how to recruit! The upline people’s job is to help these people get their first sign ups, and then that puts the people on a positive path. With team bonuses and match bonuses it is important to ensure the success of people further down.

    Network Marketers that work in this fashion find two things. First they find that they gain more team building bonuses. Second they will find that these people nearer the bottom start to make some money and want to learn how to help the people below them!

    When you take the time to help someone succeed, you will find that they will want to repay that favor. This is where the expert network marketer can shine. Passing on how to properly invite people, and teaching them how to talk to the people after and get them to sign up will go much further than just constantly recruiting more people.

    In the end, taking the time to help, and to nurture your bottom line people will pay off huge dividends. People that are coached and rewarded for small successes will learn more and soon your level of success will surpass your wildest dreams!

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    Source by Paul Harvie

    Views: 0

  • MLM Basics – The Multi Level Marketing Business Model

    MLM Basics – The Multi Level Marketing Business Model

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    MLM, also known as Multi Level Marketing, can be a wonderful method for achieving your personal and financial dreams when combined with the power of the Internet.

    My goal in this article is to briefly explain what this business model is and what it is not since it is used by hundreds of companies to move their goods and services from production to the end consumer.

    With the information I will provide here, you will be able to make an informed, educated decision as to whether or not this business model is right for you.

    Multi Level Marketing is nothing more that a business model that uses independent distributors with a multi level commission payout plan to move products from production to the consumer.

    Some people believe that Multi Level Marketing companies are nothing more than scams or illegal pyramid schemes. However, for true MLM companies, nothing could be further from the truth. These people simply do not understand how Multi Level Marketing companies work.

    First you need to know that Multi Level Marketing companies are 100% legal and many large multi-million dollar companies employ this business model to move their products from production to the consumer. The pyramid shape associated with MLM companies is the same shape as almost all non MLM companies. There are always more workers in the lower ranks than there are senior managers, Vice Presidents, and CEOs. If companies were not of this shape, they would collapse.

    Many Multi Level Marketing companies have been around for decades. Some of the better known MLM companies are Shaklee, Tupperware, Mary Kay Cosmetics, Amway, A.L. Williams (Insurance), Princess House (a subsidiary of Colgate Palmolive), Melaleuca, MCI, U.S. Sprint, and NSA.

    MLM is an explosive growth field and there are hundreds more MLM companies that, just like other companies, include some that are good and some that are not so good. Today, more and more Fortune 500 companies are even embracing Network Marketing for a portion of their marketing portfolio!

    No matter what some MLM recruiters would like you to believe, Multi Level Marketing is not a get rich quick scheme and work is certainly involved if you want to build a long-term stable business. So, why are MLM companies and programs so popular? It is because the Multi Level Marketing business model presents an excellent opportunity for the “little guy” to start, on a part-time basis, a business that has a large residual income potential.

    The magic of MLM is that independent distributors earn commissions not only for their own efforts, but also on the efforts of other distributors that they recruit into the business. Earning 1% of a hundred peoples efforts is always better than earning 100% on your own efforts, as John Paul Getty noted.

    The term “multi level” comes from the process where by one distributor recruits other people to become distributors and the new distributors are placed under them in what is known as a downline. Each distributor is paid a retail commission on the products they sell themselves, and a wholesale commission on the products their downline sells (down to some designated level).

    The larger downline a distributor can recruit, the larger will be his or her commissions as they will earn a wholesale override commission on all the products moved by their downline organization down to the designated level. These commissions can add up quickly for distributors with large downlines.

    Thus if a distributor can teach his or her downline members to be successful, then then they will be rewarded by increased earnings themselves. To paraphrase what Zig Zigler once said, you can get anything you want if you help enough others get what they want. By helping others succeed, a distributor helps themselves.

    In addition to selling products directly, recruiting, training, and retaining others becomes the key to earning a large stable residual income with Multi Level Marketing. It is not easy, but it is very rewarding.

    Millions of people are discovering the advantages of being their own boss and working from home with the MLM business model. A basic computer, telephone, fax machine, a HUGE ambition, and the knowledge of how to proceed to grow your business are all it really takes!

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    Source by George Dodge

    Views: 0

  • How to Inspire Your MLM Business Leads?

    How to Inspire Your MLM Business Leads?

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    There comes a time in any MLM business, in which one may find themselves lost and not sure how to gain business. Fortunately, there are steps to take to overcome such issues; one is to inspire your current leads to take action. Such actions don't have to be big, but they can develop into something great for your business. It is important to work with your prospective leads to generate excitement around your business. The littlest steps can turn into huge returns and you'll soon discover how your thinking and discipline will take you to another level in your MLM business venture. Focus on creating success.

    Develop the Right MLM Business Mindset
    Most times; the right mindset will develop a greater inner character. In those times, there has been a lot of pressure and external stress to overcome situations that has risen. For example, a person joining the military, goes through boot camp to get redefined into something greater. In this essence they create an inner character that is honest, tough, intelligent and capable. You can develop a strong MLM business by using a strong and discipline mindset that is centered around your personality. Use your strengths and build upon your weaknesses.

    Your MLM business can only succeed by your continuous effort to improve upon your abilities and skills. A poor mind will lead to poor results. Not saying to be happy all the time, this doesn't work. What this article is implying that having a mind that is focused on developing one's potential will lead to success. This entails the use of discipline, going to work and learning the skills and tools needed to attract and convert prospects into leads.

    All great champions are disciplined
    Anyone can be a champion, however only a few can become legends. To become a legend and have success in your endeavors. You must invoke and cultivate discipline into your life. This means creating a well-balanced schedule between life and work. In work, you must balance education and work itself. This is difficult, but it can be done. This means some rough changes for some of you and for others it won't be so difficult. Dropping some bad habits and learning good ones. It takes practice and patience when changing oneself into something new. Don't give up, get a partner and set realistic goals as you move forward and you'll see your business change over time.

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    Source by David L. Feinstein

    Views: 0

  • Habits – The Big Secret to Marketing Success

    Habits – The Big Secret to Marketing Success

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    What do you think you need more than anything else to attract more of your ideal clients?

    Many people will say, "better information to show me how to do what works."

    Others will say, "more motivation and drive to implement what I already know."

    Another common answer is , "more time to fit marketing activities into my schedule."

    And lots of people will say, "I need better goals and more clarity about what I want to achieve."

    In writing this ezine / blog for the past 20 years I've talked about the importance of all of those.

    But I'm finally understanding a factor that is much more important: good habits.

    Over the past year, I've been a big advocate of the writings of James Clear. He writes a blog about success and habits. And he just came out with his first book, Atomic Habits, which is fantastic.

    Even though James isn't a marketing expert, I'm convinced he's right when he says that the ultimate determinant of success is building positive habits.

    This idea is simple but true: Self-employed professionals who establish regular marketing habits have a much better chance of succeeding than those who don't.

    And the crazy thing is that the four items – information, motivation, time, and goals – I mentioned above don't actually make a huge difference.

    Information. These days, we have access to more information about marketing than ever before in history. And much of it is free and instantly available through a Google or YouTube search.

    The problem is that most of us have not established a regular habit of studying what we need to know to become better marketers. The information is useless unless we become proficient at implementing it.

    And even if we pay good money for courses and programs, much of it goes to waste. I just learned recently online that 97% of people who buy a course online never complete it.

    Motivation. If we measured motivation by intention, we are all motivated. Don't we all want and need to grow our businesses? But we keep getting distracted and don't follow through on our intentions. Again, the issue is poor habits.

    Time. If only we had more of it. But unsuccessful marketers have just as much of it as the most successful ones. The key is that they dedicate more time to implementing regular marketing habits.

    Goals. Nothing wrong with goals except that they are only a starting point for success. And they can get us stuck in the future, instead of doing what needs to be done today – the routine marketing habits that we perform every day or week.

    "A habit or system beats a goal every time." – James Clear

    The research is in and the conclusion is clear.

    Establishing positive and consistent marketing habits have a bigger impact on marketing success than anything else.

    We may have great information, high motivation, lots of time, and clear goals, but unless marketing activities are performed regularly and habitually, the chances of success are slim to none.

    The question you should be asking is, "How do I start establishing better marketing habits?"

    James's Atomic Habits goes to great lengths to share a multitude of ways to become an expert habit practitioner. So I highly suggest you get his book. It could be the most valuable 'marketing' book you'll ever read.

    But let me also give you my perspective on what it takes to establish new marketing habits.

    The C – SPAT Model

    This is a model I came up with for one of my marketing programs.

    Coaching or Context. A coach declares the game, how it is played and how to win at it. And this creates the context in which you play the game. It helps if you have an outside source that can hold you accountable to play by the rules necessary to succeed.

    This principle is why when you're working with a coach or in a program that you suddenly find it's easier to take action and form positive habits. The context of the game helps shape your behaviors.

    Notice that all professionals such as doctors, lawyers, and accountants go through rigorous training in the form of a professional school and internship. And in this context, professional habits and protocols are established.

    As independent professionals, we'd all prefer to do things on our own, charting our own direction. That's nice, except that it doesn't always work very well, does it?

    Study. A big part of the game is study and learning the body of knowledge necessary to perform effectively. Again, the information required to be an effective marketer is readily available, but you need some assistance in sorting the wheat from the chaff and studying what is most useful.

    Planning. All successful marketing needs a plan. The alternative is implementing random marketing activities with little structure and direction. So it's not how much you know, but how you put what you know into action.

    Action. Success doesn't come from being busy or doing a lot of things, but in doing the right things at the right time. This is where establishing regular marketing habits comes in.

    To some, it might be writing an article once or twice a week. For others, it may mean setting up more meetings with networking contacts. Or it could be booking regular speaking engagements.

    The secret to making this work is to leverage the first three steps of the model – Coaching, Study, and Planning, into marketing Actions that you perform as consistently as possible.

    Tracking. What gets measured gets done. And when we fail to measure, habits don't tend to stick. When we measure and track habits, the chances increase dramatically that they are performed consistently.

    It can take some time to establish positive habits. You know that's happened when you don't even have to think about it anymore; you just sit down and write that article every Monday or make five calls to prospects every week.

    And when you're in action like this, you create a feedback loop, learning what works the best and what doesn't. This enables you to fine-tune and adjust over time until your marketing habits become more established.

    So, stop putting so much attention on searching for the "perfect" marketing strategy, getting motivated, finding more time, and setting goals.

    Instead, use the C – SPAT approach to establishing positive marketing habits.

    Cheers, Robert

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    Source by Robert Middleton

    Views: 0

  • How To Leverage An E-Retailer’s Online Success To Launch Your Business At Warp Speed

    How To Leverage An E-Retailer’s Online Success To Launch Your Business At Warp Speed

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    If you follow a system that leverages the trust, reach and the extensive user base of one of the world’s most successful online business entities, you can’t help but succeed. In fact, you can expect to do ten times better than if you tried to start your own business from scratch.

    This is what attracts many online entrepreneurs to join Amazon’s e-commerce initiative, which is designed to help independent sellers to dip into their proprietary infrastructure, custom software, integrated payment processing and other resources to sell products to a global marketplace. The company profits from the small share in profits generated from all the resulting commercial activity on its digital platform, making it a win-win deal for both parties.

    Entrepreneurs find it particularly exciting that there’s rich potential and unlimited upside profit potential from exploring synergies that exist within Amazon’s commerce platform. This makes it simpler to adopt the right approach to establishing a Web store.

    It takes most of the risk, trial and uncertainty out of online selling and does away with the need to include technical experts on the launch team to tackle any software glitches or website problems that can crop up at the most uncomfortable and inopportune moments.

    By following a system to sell products on the e-commerce retailer behemoth, taking advantage of their evolved and tested platform, software and payment processing facilities, a beginner to online retailing can save countless hours and huge expenses in building or renting out such capacity. It also offers an inexpensive way to test out offers and see if a model or product resonates with the customer market.

    The difficulty lies in understanding Amazon’s complex mechanisms and learning how to leverage it to one’s advantage. Naturally, this led to the establishment of some experts as ‘coaches’. These business coaches conduct the necessary research, testing out each tactic and strategy to come up with a comprehensive plan to speed up the learning curve.

    Some coaches promise to reveal how to build an entire business selling physical products of your own on Amazon’s digital platform. Trainees can learn how to start sourcing, branding and selling things online to a vast and growing audience. Such training gives any serious entrepreneur the opportunity to build a full-fledged business by tapping into the ready-to-buy audience that throngs Amazon.

    And for those who can’t schedule coaching sessions or attend an event for training, a practical alternative is do-it-yourself courses that teach these fundamentals. The bottom line is that it has become relatively easier to launch an online business on the back of an established online retailer’s success.

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    Source by Cumba Gowri

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