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  • 3 Obscure APA Writing Style Rules You Should Know

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    Many students are required to submit essays, research papers, and other assignments written in APA writing style. Academic papers written in APA style of writing should strictly follow APA guidelines even those obscure ones to score good grades. Using APA Writing style requires more than just the form of references and citations. Some complex requirements may be unknown for those who are not familiar with APA writing style or have some experience using this style when preparing their academic papers. Below are the three obscure APA rules you should know:

    Prefixes in APA Writing Style

    A big part of using APA writing style is the proper use of prefixes. It is common to use hyphens after prefixes in casual English. However, this is against APA style of Writing. Words such as underdevelopment, hypertext, underscore should not be hyphenated when writing an academic paper using APA style of writing. There are certain circumstances that you will be allowed to use prefixes when writing an academic paper using APA style. When using the prefix self-, you should always add prefixes for example self-esteem, self-employment among others. On the same note, you are allowed to use a hyphen when the word after the prefix is a proper noun or number.

    Anthropomorphism in APA style of writing

    Anthropomorphism refers to a situation where a writer ascribes human traits or action to non-living things. Anthropomorphism is commonly used in all levels of study when writing an academic paper. Many tutors, professors, or reviewers may not bother to mention it; however, it should be avoided when writing an academic paper. Examples of most commonly used anthropomorphism include “This article examines… ” or “This paper discusses… ” Be as it may, it is not technically possible for a paper to discuss anything. Therefore, the best alternative is to say “The researcher discussed… ” or “… is discussed in this paper.”

    Numbers in APA Writing Style

    Many students and scholars are confused by the use of numbers when writing documents using APA style. Many students and scholars are familiar with numbering rules in APA style, but they end up misusing them. It is important to note that you should spell out numbers between one through ten when you include in a paper formatted in APA style of writing. For example, you should not write ” It took 7 years for me to understand how to cite a paper using APA.” Instead, write, “It took seven years for me to understand how to cite a paper using APA.”

    Tips for proper formatting and editing a document using APA

    It is important to obtain a copy of APA writing style guidelines and review it thoroughly before writing an academic writing paper. You obtain them from popular websites such as Purdue OWL and reputable universities writing centers. You can also get help from professional writers and editors that can help you format your academic paper or book in APA style of writing.

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    Source by Johny Evans

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  • Mindset: A Summary

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    Dr. Carol S. Dweck was challenged by her student to write a book on the results of years of their research study. Dr. Carol S. Dweck rose to the occasion and has written this book, “Mindset: The New Psychology of Success, and How we can Learn to Fulfill Our Potential” in the hope that it will help the ordinary human being understand that life is what you make it and not what was dealt to you at birth. She has written in simple language giving examples of ordinary real people like herself and her students, artists like Picasso, sportsmen like Michael Jordan, the basketball player and John McEnroe the tennis player, Marina Semyonova the great Russian dance instructor and CEOs of different companies to name a few. In the third paragraph of her introduction she writes, “… you’ll learn how a simple belief about yourself… guides a large part of your life… In fact it permeates every part of your life… ” Thus she draws the reader into the book, making the reader one of her real life examples as the reader finds himself or herself in these examples.

    Dr. Dweck introduces the two types of mindsets, the fixed mindset and the growth mindset in the first section of the book. She writes how she learned from ten year old kids that failure could be turned into a gift if you had the right mindset. By giving them hard puzzles to work on, the kids cultivated their intellectual skills through effort and did not give up. These kids became her role models in her pursuit of whether human qualities are things that can be cultivated or are things curved in stone. Each person has a unique genetic endowment but experience, training, and personal effort take them the rest of the way.

    Dr. Dweck’s twenty years of research has shown that the view you adopt for yourself profoundly affects the way you lead your life. She writes that, if you believe that your qualities and traits are curved in stone and cannot be changed then you have a fixed mindset. And if you believe that cherished qualities and traits can be developed and cultivated then you have a growth mindset.

    Fixed mindset people believe that an individual’s intelligence, quality and traits are a fixed quantity which cannot be increased. If they are doing well in school then they are smarter than the others who are not doing well. If they do well in sports then they have talent dealt them at birth. They spend time to prove that they are better in the qualities dealt to them just to prove they were dealt a healthy dose and that they are not deficient. If something doesn’t work for fixed mindset people they always blame it on something else.

    Growth mindset people work hard to do better always. They do not sit back and see their accomplishments as the final goal. In their minds there is always room for improvement. They have no time to sit and see themselves as the best or better than others. They have no time to sit and think that they have a special talent. They are busy thinking of how they can make it better and what changes they can make if something expected did not go right. To them if something doesn’t go right it’s not failure it is a challenge to find out ways to make it happen.

    In the second section of the book, Dr.Dweck, takes us through her research journey of fixed mindset and a journey of growth mindset through several sets of eyes. Showing how these two mindsets make or break people in their daily lives. In individual sports she gives an example of John McEnroe fixed mindset in tennis. He was a brilliant player who believed on talent not effort and working hard. When he didn’t win he blamed it on something else. Like when he blamed the system for not liking the game any more. He would not take responsibility. Micheal Jordan on the other hand has a growth mindset. If he missed a goal he would go and practice for several hours trying to figure out why he missed it In team sport the author gives an example of Couch John Wooden who was tactically and strategically average but went on to win ten national championships. Coach Wooden a growth mindset, tells us he was good at getting players to fill roles as part of a team. He cared about the feelings of the players. Fixed mindset like Coach Bobby Knight picked players for talent. He was an excellent coach but used the dictator approach to win. The winning were short lived and broke individuals’ characters in the process.

    In corporate companies the author uses General Electric CEO, Jack Welch, as the fixed mindset who managed to humble himself to a growth mindset and as he grew in his mindset the company grew at the same time. Lee Iacocca whose fixed mind set is good to bring the company up to the top in a hurry but then you need to get rid of him before he breaks it. Ford motor company did just that and Lee Iacocca was not happy. Fixed mindsets leaders are more concerned with being heroes and put their ego before the welfare of the company. The author gives example of Enron as a company that broke in the hands fixed mindset high echelon smart people. Enron employed smart people with talent and paid the maximum price of closing the company. Enron is a good example of groupthink where executives get carried away with their brilliance and superiority and make catastrophic decisions.

    In love, these two mindsets can make or break a relationship. In her research, Dr. Dweck, found out that fixed mindsets feel judged and labeled by rejection in a break up. They also chose revenge as a means to get at the person who hurt them. Growth mindsets chose to forgive, learn from it and move on. The author gives Hilary Clinton as an example who forgave her husband and went to canceling in order to save her relationship. Time and effort is needed to cultivate the emotional skills that are needed to keep a relationship.

    Dr. Dweck, ends this third section with the influence that parents’, teachers’ and coaches’ mindsets have on children that are under their care. In her research she found out that children interpret the caregivers words of support and encouragement in a fixed mindset approach. This sets them up for failure. For example, “… You learned that so quickly! You are so smart… ” is interpreted as “… If I don’t learn something quickly, I’m not smart… ” She explains that parents, teachers and coaches should refrain from giving praise that judges their intelligence or talent but praise them for the work that they put in. She goes on to say parents, teachers, and coaches need to give equal time and attention to the children regardless of their initial skills. The children will in turn give all and blossom. The author points out, “… As parents, teachers, and coaches we are entrusted with peoples’ lives. They are our responsibility and our legacy… “

    In the fourth section of the book, Dr. Dweck, embarks on the most gratifying part of her work, watching people change. People are not conscious or aware of their beliefs. Dr Aaron Beck, a psychiatrist, discovered that he could teach them how to work with and change these beliefs. And cognitive therapy, one of the most effective therapies ever developed, was born. Dr Dweck, used workshops to probe the way people of fixed mindsets dealt with information they were receiving. She found that they put a strong evaluation on each piece of information. Something good led to a very strong positive label and something bad led to a very strong negative label. People with growth mindset are also constantly monitoring what’s going on, but their internal monologue is not about judging themselves or others. They are sensitive to positive and negative information, but they are attuned to it’s implications for learning and constructive action. Dr. Dweck also had workshop for students. The workshops require a large staff to deliver the material. So the workshop material was put on interactive computer modules. The teachers guide their classes through the modules, and called it Braintology. These mindset workshops put students in charge of their brain.

    It is interesting to note how a simple characteristic like a mindset affects decision making in a wide spectrum of the population. A student in kindergarten, a CEO in billion dollar company, a surgeon at work in a hospital, a sportsman at practice and on the court, a chef at a high end hotel, selection of dance students and a sport team. College students drop classes or drop out of school due to having a fixed mindset. A growth mindset helps you learn to deal with anger, and deal with stereotypes in racial and gender discrimination. It’s quite fascinating.

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    Source by Nancy Maina

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  • Book Summary: The Millionaire Messenger: Make a Difference and a Fortune Sharing by Brendon Burchard

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    I read this book sitting in a Thai food restaurant on the Oregon coast. The food was outstanding and what was very interesting was the fact that at the cash register there was a book and DVD set talking about going to college for free. The author was a young guy who graduated from Harvard. The whole book series was designed to show college students and parents how to find money to pay for college. Come to find out the author was the restaurant owner’s son. This is a classic example of the Millionaire Messenger in action.

    Why is this important to me?

    I am not doing this summary to waste your time. It is my vision to provide concise action steps that you can adopt right now to enhance your life. The best way to financial freedom is through a business. Now most people cannot simply quit their jobs and to start a new business. Typically you need to work your job and your new business until you have enough sustainable revenue to take your business full time. The Expert Industry is a caring community of people who share their advice and knowledge with the world and get paid for it.

    You may be thinking I am not an expert in anything. This mindset has everything to do with Self-Esteem & Self-Confidence. Brendon addresses these concerns in the book. Think about this – every person has a unique finger print and unique life experiences. Those experiences with additional research can yield you an expert.

    I want to start with a potential example of being an expert in something. I have a good friend of mine that has been doing cement work for over 20 years. He does this with his four brothers. He does not think of himself as an expert. Have you ever considered how successful Home Depot is as business? They cater to the do it yourself community. My friend could simply film different cement jobs and sell them as a do it yourself venture. It would look like this:

    1. Create simple how to videos on the basics and give them away for free.

    2. Create a deeper video series on how to do a full patio, sidewalk or stairs and sell it with a checklist manual.

    3. Offer paid for consulting for job layouts with customers.

    4. Take high priced large concrete jobs that are above the do it yourself community and name your price.

    This is a simple example of releasing 100 years of combined cement expertise that could easily be parlayed into a seven figure business model.

    The Millionaire Messenger is packed with great how to advice. For the sake of time, I am going to chat about the 9 reasons you should consider unlocking your knowledge and passion in the expert business.

    1. Your work is based entirely on your passion and knowledge. This is really important because it no longer seems like work when you wake up each morning doing what you love.

    2. Relating and Creating – Your work activities center around gaining trust and relating to your audience as well as creating useful content that add real value to their lives.

    3. Anytime / Anywhere – Creating information how to products allows you the comfort of working on your schedule from anywhere. I can tell you from personal experience that setting up your business to do this one great step toward personal freedom.

    4. Work with who you want – This is a big deal because stress statistics show that stress related illness is interconnected with who you work with or bad working relationships in general.

    5. Promotions based on promos – The amount of money you make is directly related to the promotional efforts you put into marketing your content. This is all up to you and your work ethic.

    6. Pay equals value – This is the strongest and most relevant point in the book. If you deliver great value, people will pay you for it and you can decide what to charge. You are not trading hours of your life for dollars.

    7. Small Teams – You do not need a big team to do this. You can outsource several of these steps so that your payroll does not spiral out of control. There are information marketers that make millions of dollars a year with very little staff.

    8. Tools are cheap – Technology today really is cheap. There are so many excellent software packages that are free that you can craft your whole infrastructure for next to nothing.

    9. Financial Income can beat that of other industries. There are six ways to market your stuff and each has a different price point. The best business models are summed up in one phrase – “one to many”. Creating something once and selling it over and over is the true key to unlocking the wealth puzzle.

    The Millionaire Messenger is a good book that will give you the direction you need and the questions required to get you on the path to personal wealth and freedom.

    I hope you have found this short summary useful. The key to any new idea is to work it into your daily routine until it becomes habit. Habits form in as little as 21 days. One thing you can take away from this book is one to many. When crafting your business model or tweaking an existing model, remember to leverage the power of “one to many.” In our software business, we create a software module once and sell it many times. This is how Microsoft and Oracle generate billions of dollars each year.

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    Source by Joe Mosed

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  • How Smoking (Drug Abuse) and Drinking (Alcohol) Affects Your Academic Performance

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    One day, Barack’s mother, Ann Dunham marched into his room, wanting to know the details of Pablo’s arrest. “Don’t you think you are a little casual about your future?” she asked. “What do you mean? he responded. “Bar, you know exactly what I mean. Your friend Pablo was just arrested for drug possession, and your grades are slipping. You haven’t even started on your college application.”

    Barack Obama was a serious and brilliant student before he gained admission into Punahou School, Honolulu. In this school, he joined the “Choom gang”. It was a self-named gang that spent time together drinking alcohol, smoking marijuana and sniffing cocaine. Drugs made the choom gang popular in school. His relationship with the choom gang prospered, but his academics suffered. Drugs and alcohol made him lose focus. All he thought about was how to get high. He and his friends Ray, Pablo, Mark and others exhausted their time devising simply ways of doing drugs, which include total absorption (TA), the antithesis and the choomwagon. Reading was difficult because he was always high and confused. Indeed, he was heading towards becoming a junkie.

    His performance in school was a mess. Barack’s mother was right. His grades were going down every term. He was not even bothered about admission to college. All he thought was drugs because it was part of him. Truly, his friend Pablo was arrested by the police for drug possession.

    When pressure from his mum and his poor performance became unbearable, he thought about not going to college. Nevertheless, Barack’s mother kept encouraging him. She always told him that he could get into any school in the country if he just put in a little effort. Within him, he knew that the “effort” he needed was to quit drugs.

    He managed to graduate without mishap and was admitted into Occidental College in Los Angeles. Even without the choom gang around, Barack continued his drug escapade. To continue his education, Barack was transferred to Columbia University, New York.

    In New York, he decided to stop getting high. For the first time in years, Barack applied himself to his studies. He regained his love and strength for reading. Reading and understanding became easy because he was focused and at alert always. Barack began to trace out his future. It became clear that he had been wasting his precious time on drugs. He attended class regularly and soon graduated with good grades.

    “Using drugs and alcohol was a seriously misguided mistake. It was my greatest moral failure that could have destroyed my future. Maybe if I had not stopped doing drugs, I might have dropped out of school and wouldn’t have become the 44th President of the United States”, he once said.

    Lesson

    Drug and alcohol use on campus is universal. Students articulate many reasons why they do it, but most neglect to consider the academic and long-time consequences of their actions. Some are compelled to use drugs at social gatherings either because everyone else seems to be doing it or they believe it’s the cool thing to do. Others feel that drug and alcohol abuse offers an escape away from school or work-related stress, financial worries or relationship problems. Some feel that alcohol and drug abuse provide a way to compensate for feelings of shyness or low esteem.

    According to one study, 90% of teens said they have used alcohol; 50% have used marijuana; 17% have used cocaine, and 13% have used some form of hallucinogenic drugs. Drug use has been classified as a major problem of students as early as in primary 4. A recent report published by the Substance Abuse and Mental Health Services Administration suggests that adolescents who receive grades of D or below are more likely than those in good academic standing to have recently used cigarettes, alcohol and/or other illicit drugs.

    The new research is part of a large-scale study of health and development conducted in New Zealand. Researchers administered IQ tests to over 1,000 individuals at age 13 (born in 1972 and 1973) and assessed their patterns of cannabis use at several points as they aged. Participants were again tested for IQ at age 38, and their two scores were compared as a function of their marijuana use. The results were striking: Participants who used cannabis heavily in their teens and continued through adulthood showed a significant drop in IQ between the ages of 13 and 38-an average of 8 points for those who met criteria for cannabis dependence. (For context, a loss of 8 IQ points could drop a person of average intelligence into the lowest third of the intelligence range.) Those who started using marijuana regularly or heavily after age 18 showed minor declines. By comparison, those who never used marijuana showed no declines in IQ.

    Researchers studying the effects of alcohol use on the brain are aided by advanced technology such as magnetic resonance imaging (MRI), diffusion tensor imaging (DTI), position emission tomography (PET) and electrophysiological brain mapping (EBM) showed that long-term heavy drinking lead to shrinking of the brain which impairs learning, memory formation and retrieval. That is why most times we read and forget within a short period.

    The process of generating new brain cells (i.e., neurons) is called neurogenesis. High level of alcohol leads to a disruption in the growth of brain cells. The decline of the number of brain cells leads to problems in learning and behaviour. The number of brain cell a student possesses determines his level of understanding. A student who has a higher amount of brain cells will do better academically.

    Thiamine, also known as vitamin B1, is an essential nutrient required by the brain. Up to 80% of alcoholics have a deficiency in thiamine, which may lead to memory loss and mental confusion. It might also affect your attention and concentration. Substance abusers easily get distracted; misplace things, forgetting to keep appointments and so on. As the brain continues to adapt to the presence of the drug, regions outside of the reward pathway are also affected. Brain regions responsible for judgment, learning, and memory begin to physically change or become “hardwired.” Learning, reading, and comprehension becomes difficult because the brain had been wired to focus on alcohol.

    Alcohol can produce detectable impairment in memory after only a few drinks and as the amount of alcohol increases so does the degree of impairment. Large quantity of alcohol can produce a blackout or an interval of time for which the intoxicated person cannot recall key details of events or even an entire event. Think about how much study time you have lost because you were too hung-over the next day to go to class. Drug abusers oversleep and are always tired.

    Severe Hallucination is another problem faced by drug users. Most times they lose touch with realities during lectures or examination. Physically they are in class but mentally they are somewhere else. Academics requires both physical and mental alertness. Therefore, a “high” students can attend lecture but will derive nothing because he was busy building castles in the air. Hallucination leads to academic failure.

    Everyone who became a drug or alcohol addict started with “let me taste or try it.” Smoking cigarette or Indian hemp or drinking alcohol is not a sign of “big boy or big girl”. It is not a sign of maturity but immaturity. You should not please your company by abusing drugs or alcohol. Drugs and alcohol are slow poisons. It solves no problem, if you get high because of financial stress, relationship problems, shyness or peer pressure, after some minute, you will get low and the problem will still be there.

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    Source by Anyaehie George Kelechi

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  • Social Entrepreneurship – Now is the Time

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    Social entrepreneurship is a major area of interest in many social and civic organizations and has a significant impact on many areas of society. During the past decade economic resources have become more difficult to acquire and society has continued to exhibit economic and cultural decline. Concurrently, communities are in need of initiatives that will enhance their financial viability and programs that will enhance the overall viability of the population.

    Social entrepreneurship initiatives are ventures that can serve as a method of increasing the social value of a community, organization or cause while enhancing the financial viability of a not-for-profit organization. With this being stated, social entrepreneurship has been defined in different ways by many different theorists. Gary McPherson, Executive Administrator of the Canada Centre for Social Entrepreneurship, states that social entrepreneurship involves various individuals working toward meeting social and economic goals simultaneously; while Bill Drayton, CEO of Ashoka, defines social entrepreneurship as a term coined to describe “individuals who combine the pragmatic and results oriented methods of a business entrepreneur with the goals of social reform.”

    A more basic definition of social entrepreneurship states that it is “the process of using entrepreneurial and business skills to create innovative approaches to social problems.” Therefore, it is a methodology that is presently being used to resolve community and societal concerns globally. Social entrepreneurship as an area of specialized entrepreneurship is not defined by the same titling in every culture. For example, in Latin America countries social entrepreneurship initiatives are referred to as “Micro Enterprise.” In India the same program would be identified as a “Social Mission.” Though termed differently in various regions, social entrepreneurship initiatives are being implemented to solve specific societal and community concerns by focusing on the needs and resource availability within specific geographic regions.

    Social Entrepreneurship in Education Throughout the United States, many top tertiary level academic institutions are enhancing their business programs by including a curriculum that caters to the study of social entrepreneurship. In 2003, the Center for Responsible Business was launched on the University of California Berkley Campus. This subsidiary of the Haas School of Business was implemented with the intent of training students to be more principled and socially responsible members of society through attending “the preeminent educational institution in area of Corporate Social Responsibility.” Stanford University also has established a Center for Social Innovation as a part of its graduate school of business. This center was founded with the mission to “build and strengthen the capacity of individuals and organizations to develop innovative solutions to social problems for a more just, sustainable and healthy world.”

    In 1993, Harvard Business School started its social enterprise program with its mission of “generating and sharing knowledge to help individuals and organizations to create social value in the not-for-profit, private and public sectors,” and the University of Miami has refocused its business school curriculum to include coursework in the areas of ethical-decision making, social entrepreneurship and community engagement with the primary focus being to expose students to various areas of civic engagement while concurrently teaching them leadership and team building skills.

    Tertiary level institutions, including Duke, which has established a Center for the Advancement of Social Entrepreneurship as part of its Fuqua School of Business, and Columbia University where the research initiative on social entrepreneurship is embedded in its school of business, have also made strides to enhance the study and education of those seeking to venture into areas of social entrepreneurship and social venture implementation. The Association to Advance Collegiate Schools of Business-International (AACSB – International) has identified over twenty-four tertiary level institutions that have included social entrepreneurship as a part of their business college and or business curriculums.

    With social entrepreneurship being perceived by many as a new way of stimulating social change, Idee Winfield believes that the implementation of community-focused service learning projects is the first step in exposing youth to the various attributes associated with social entrepreneurship. Through community involvement, youth will begin to visualize and experience the various social issues within their community and envision ways to solve these problems. Winfield states that social entrepreneurship should be promoted in primary and secondary education, and coursework should be adjusted to allow students to “see how abstract socially focused concepts can have real world applicability.” Jeffrey Soderborg, a member of the Kauffman Center for Entrepreneurial Leadership Clearinghouse on Entrepreneurship Education, is also an ardent proponent of social venture education who believes that social entrepreneurship would be more readily accepted if youth were exposed to information expounding the laurels of these initiatives during their primary and secondary academic years.

    As youth expand their horizons through the establishment of entrepreneurial efforts, knowledge and exposure to information about the process involved in the establishment of entrepreneurial business effectively plays a major role in the rate at which business entities are established. A study focusing on entrepreneurial interests among black youth ages 14 to 19 identified that 75% of the youth surveyed had interest in becoming entrepreneur. The study also found that these minority youth believed that more information about entrepreneurship should be presented through their schools. They also believed that entrepreneurs have a responsibility to reinvest in their community.

    Corporate Social Responsibility

    Personal values often serve as the justification for entrepreneurs to focus organizational efforts on socially focused ventures. The organizational decision to forgo pursuing financial gain with the intent of using the corporations’ profit resources to enhance a community is often referred to corporate social entrepreneurship. Corporate Social Entrepreneur (CSE) is a term used to describe corporate initiatives whose primary focus is to enhance a social concern and whose secondary focus is financial gain. The corporate social entrepreneur differs from the financial profit seeking entrepreneur in the area of decisions made that affect the community and environment in which their organization functions. Research identified that in corporate social entrepreneurship business acumen serves as a factor in the success or failure of social venture initiative implementation. Research identifies that success factors associated with the implementation of social responsibility initiatives were linked to whether the entrepreneur exhibits behavior that is moral, amoral or immoral.

    The amoral entrepreneur would pursue initiatives only if they were deemed acceptable by the organization as a whole. The immoral entrepreneur implements initiatives based on what can be potentially gained for self as well as for the stakeholders, while the moral entrepreneur would pursue social responsibility initiatives based on what was in the best interest of the organization. Individuals identified as corporate social entrepreneurs are individuals who are more active in community activities and are actively involved in social responsibility efforts. Corporate social entrepreneurs also are more likely to implement social responsibility initiatives based on an organization’s long term objectives.

    While many corporations are looking for ways to increase their social responsibility efforts, in some regions corporate responsibility efforts are not progressing. A policy paper, “Corporate Social Responsibility in Latin America and the Caribbean,” documented that corporate social responsibility activity in this region has “stalled.” The reason for stagnation in this region is “minimal government involvement” and the lack of “private sector involvement.” It was also identified that initiatives to implement programs focusing on social responsibility are often initiated outside of the market, and then subsequently not embraced by stakeholders who reside within this geographic region.

    Corporations are continually looking for ways to increase corporate advantage through their social responsibility efforts. While proponents of corporate social responsibility believe that corporations are obligated morally to engage in efforts to enhance social, community and environmental concerns, many stakeholders believe that social involvement should only be initiated if the efforts are going to strengthen the organization’s image, brand, moral or stock value. With this in mind, corporations have separated social issues into specific categories.

    These categories are social concerns that are general, social concerns that are value chain based and concerns that focus on social dimensions of competitive contrast. Generic social issues are identified as social concerns that do not directly affect the company’s operation and do not have an effect on a company’s competitive advantage. Corporations are least likely to get involved or invest in projects that focus in these areas because they will not receive a high value of return on their involvement. Value Chain Social Impact issues can significantly affect a company’s operation and can have an impact on the way a company conducts business. Corporations are more likely to be involved in value chain concerns, but only after conducting due diligence studies to ensure that a return on investment will be achieved over time.

    Social issues that affect a company’s financial profitability or serve to enhance or increase a company’s competitive edge are likely to be areas that a company will invest in because of the direct impact that these initiatives will have on the company’s overall viability and stability. An example of a social dimension projects is General Electric’s investment in under-performing high schools throughout the country. General Electric believes that through investing financial and professional resources in under-performing high schools in areas where they have substantial financial investment, they are investing in enhancing a community, as well as directly increasing their future employment prospects.

    Whole Foods Market is an organization that has taken control of its social value position through purchasing products from local farmers. Also, Whole Foods maintains strict controls over all of the products produced and sold in all of its locations. They even have extended their social and ecological efforts through offsetting the use of in-store electricity with the installation of wind conversion generators, converting their trucks to operate on bio-fuel and trucking spoiled produce to regionally located compost sites. Though the investments in these technologies may be costly at the onset, the long term financial, civic and market exposure benefits far exceed any initial costs incurred.

    In the area of corporate philanthropy many corporations are at a loss. They continue to be involved in the conflict between philanthropic giving and investor requests for increased profits. For this reason many corporations engage in context-giving programs. Context-giving programs are programs that are defined as allotting resources to specific projects that will enhance the community while simultaneously enhancing the corporation.

    Examples of context-giving initiatives include the Cisco System Networking Academy, which trains computer network administrators and provides job opportunities to those who complete the program; the DreamWorks SKG film production program that trains low-income individuals in occupations that are needed in the film and entertainment industry; and American Express Travel and Tourism Academy which trains high school youth for careers in the hospitality and tourism industry. Corporations that invest in corporate-giving social venture programs are concurrently gaining positive return on their social investment, improving the economic climate of the communities where they are located and gaining positive exposure for their organizations.

    At times social ventures do not have the intended impact on the community. A study focusing on the impact of community focused business ventures found that businesses started with the intent of enhancing a community often lose focus by becoming focused on profitability and competition. Competition and self-focused motivators were identified to be factors that played an additional role in the impact and economic role that entrepreneurial ventures have in community settings.

    While many foundations, trusts and philanthropic organizations, accumulate and distribute resources with the intent of providing services to enhance specific community or social causes, many of these organizations are looking for ways to gain public exposure for their efforts. Organizations also attempt to leverage their gifting efforts through seeking not-for-profit organizations that are willing match the funding received. The success of funded programs is evaluated through performance outcomes and indicators, and through promoting the organization’s work through success stories provided by program clients. These methods are viable ways for funding agencies to acquire value and exposure through their philanthropic efforts and simultaneously continue their efforts to enhance the communities in which they invest.

    With the social philanthropic efforts of Warren Buffet and Bill Gates gaining a high degree of attention, and many leaders engaging in activities to promote social advocacy, corporations are seeking ways to also gain exposure with social entrepreneurship. Social entrepreneurship from the corporate perspective can be defined as corporate social initiatives used by a corporate entity as vehicle to show support for social causes. In recent years, many Fortune 500 companies have implemented social ventures with the intent of enhancing their corporate image through providing funding for various social causes.

    McDonald’s is one such company that has funded social causes for many years. McDonald’s primary social venture is the Ronald McDonald House Charities. The Ronald McDonald House provides lodging for the families of adolescents, ranging in age from birth to 18, who are receiving critical care for illness in communities that are away from their community of residence. The Ronald McDonald House allows families to reside in these temporary living facilities throughout the child’s period of treatment at no charge.

    The Federal Express Corporation also funds programs focused on the implementation of socially responsible programs. FedEx is a supporter of St. Jude’s Children’s Hospital and has been acknowledged by Reader’s Digest as one of “Americas Best Charity Minded Corporation.” Federal Express has also been recognized for providing funding for numerous community and civic organizations, including March of Dimes, Heart to Heart organization, an organization that focuses on delivering food and health resources globally, the United Way and the National Civil Rights Museum. These are just a few of the charitable initiatives that allow Federal Express to present itself as a socially conscious organization.

    Virgin Mobile has partnered with Youth Noise, a not-for-profit organization that brings youth together for networking and brainstorming opportunities, and Stand Up for Kids, the largest all volunteer not-for-profit organizations in the United States, to implement an initiative to expand its corporate social responsibility activities. The project involves recording artists donating ring tones to Virgin Mobile and through partnership agreements, 5% of the proceeds received through ring tone sales are donated to various “Virgin Mobile Charity Partners.” This initiative, established in June 2006, is being positioned to raise over $250,000 annually.

    For social ventures to gain global acceptance, corporations need to become involved in ventures that allow employees and consumers to see the social, community and external benefit of these ventures. This process is identified in countries south of the United States, where the concept of social responsibility is one that has been embraced by many but implemented by few. Many government organizations expect non-government, or private organizations to take responsibility for ensuring the stability and longevity of the resources throughout this region while the private sector is looking toward government agencies for intervention.

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    Source by Paul Van Putten

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  • Jeffrey Archer’s "Old Love" Redefines Love Story

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    The “Old Love” of Jeffrey Archer is a unique amorous tale between two brilliant students of English literature from Oxford. Archer makes an exploration of the theme of love from a completely unusual standpoint. The rendition is fiercely honest while he portrays a chronic sense of envy and rivalry between two sworn arch-rivals in the Oxford University: William Hatchard and Philippa Jameson. Initially, their aggressive competition unsettles their tutor Simon Jakes. In their constant intellectual debates, Philippa confronted the deep, confident voice of William with her high-heeled boldness. The mutual hatred was absolute. Their sharply perceptive and analytical mind refused to be submissive to each other. Indeed, this fierce sense of competition enabled them to outshine everyone else in the field. Given the background of 1930’s she, to him, was “that silly woman” and he “that arrogant man”. Yet strange is the way of destiny that an unusual love story should blossom between the bitterest of academic rivals!

    This rivalry assumed an unpalatable intensity when both excelled as toppers in their final degree exam. The Charles Oldham Shakespeare’s essay writing competition fed fat to this fire of passionate jealousy and became a life and death question for each to defeat the other.There were liberal exchanges of scornful remarks between the two to play each other down. However, things took a dramatic turn when William unwittingly discovered about the death of Philippa’s father (who was a Vicar) from cancer, and also, his secret dream to let his daughter study in Oxford and win the Charles Oldham award. The sight of silent sobbing of his proud and powerful adversary stirred up a sudden feelings of empathy in his guts. He got over his tentative doubts and offered to accompany her to her village for the burial ceremony. They held hand for the first time and discovered the new bond of friendship as they started their journey to her village. They communicated with each other spontaneously while returning to Oxford which bounces Philippa back to her normal competitive spirit. She slowly discovers the growth of her new found intense attraction for William. The latter secretly enjoys this interesting conversion in the Vicar’s daughter.

    The transformation of hatred into love has always been a captivating subject in itself, and Archer makes the situation entertaining with the employment of sparkling wit in their conversation. They make a visit to Stratford and have meals together. But their first date was far from usual: it is a unique blend of warmth and intellectual antagonism! If this instinctive antagonism triggered a strong sense of hatred before, now it drew them closer. In fact, this killer instinct became a delirious source of entertainment for both. Archer makes the reader question if intense hatred could indeed be an expression of hidden attraction?

    Anyway, the situation takes a quirky turn while returning from Stratford. On their way back to Oxford, Phillipa and William had to spend the night in a car as the petrol gauge showed empty. The former obviously did not miss the chance of expressing her doubt about the cerebral power of a person who couldn’t even read a petrol gauge! The day next William gave her the reason why he let the car run out of petrol: He said with a rare sense of humor: “My father told me if I spent the night with a barmaid then I should simply order an extra pint of beer, but if I spent the night with the vicar’s daughter, I would have to marry her.” He came down on his knees and said,” Will you marry me if I win the Charles Oldham?” Philippa answered that “as there is absolutely no fear of that happening I can safely say, yes… ” When William declared his love for her she told him not to show his face in Somerville again if he failed to win Charles Oldham. The readers wonder if the writer reveals Philippa’s secret wish that she could marry himeven at the cost of losing Charles Oldham! Otherwise why would tears come to Philippa’s eyes when a girl informed her that she had won? It was a moment of crisis for her because between the conflicting emotion of ambition and love in her heart, the latter had won and for once the proud girl confessed, “I do love nothing in the world so well as you; is that not strange?”

    However, when she discovered that William was a joint winner, her puckish spirit returned as she said ” I take thee for pity” to which William replied ” I yield upon great persuasion… ” They were locked in a passionate embrace, and after that, they were never apart for more than a few hours. Strangely, their honeymoon in Athens ended up in a heated argument over the relative significance of Doric and Ionic architecture!

    Later in life, this constant battle of wit prevented their romance from dwindling into boredom and banality. Their serious research works and creative activities, though on different fields, kept them deeply connected. After three years, “with well-received D. Phils”, they moved on, in tandem, to college teaching. But their fierce encounters continued and their sharp wit at each other’s expense would flash across the dinner tables at Oxford. However, those who understood their love felt envious of their unique relationship! They were childless yet their life was not tasteless.

    Returning home after the celebration dinner (being declared the Joint Professor), their heated argument over Proust’s monumental work took such an intimidating turn, that a policeman, nearby, asked Philippa “Is everything all right madam?” “No, it is not”, William declared “this woman has been attacking me for over 30 years, and to date the police have done deplorably little to protect me”. Yet, beneath this apparent antagonism, their bond continued to grow stronger with each passing year. Interestingly, their intense love was inseparable from their zealous intellectual antagonism which lent a peculiar aura to their relationship. When Philippa was made the Dame of the British Empire, William referred to her as an “Old Dame” he had to live with now. It is this bitter-sweet flavor of their love which defines their marriage.

    The most irritable habit of Philippa to William was her determination each morning to complete “The Times” crossword before he arrived at the breakfast table. One fine morning in June, William, studying the clue, filled in the eight boxes left incomplete by Philippa. Philippa’s instantly retorted that there was no such word. To the delight of Philippa the word “Whym Wham” could not be found in the shorter Oxford Dictionary. William assured her that the word could be found in OED on his desk, made for scholars like him. William left the breakfast table with sharp comments on Philippa’s limited command of English language and that she will have to eat a humble pie at Somerville’s Gaudy Feast as she reads the collected works of John Skelton…

    William left with a sigh, kissing his wife on her cheek, wishing he had lost Charles Oldham. Philippa replied that he did indeed because it was highly inappropriate during those days to declare a woman as the sole winner! Having closed the front door, as she entered the kitchen, Dame Philippa suddenly suffered her lone heart attack. She called out to William hoarsely but in vain. The news of her death was conveyed and the story ends with a note of dark humor in the suicidal note of Sir William (who shot himself with his pistol): “Forgive me, but I had to let her know”. There was the volume of the work of John Skelton held open in one of his hand with the word “Whym Wham” underlined neatly, his fingers stiff and cold around it. Such weird ending, subtly hints at the essence of special relationship this couple shared so that they rise above the great marriage vow “TILL DEATH DO US PART.” Archer’s love story excels because death could not part Sir William and Dame Philippa! Even while following his wife to her grave, William felt the need to camouflage the inseparable bond they shared, and the insufferable loneliness he would feel without her… he does it with a wry sense of humor!

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    Source by Mandira Mazumder

    Views: 0

  • Entrepreneurship – Benefits Of Taking An Entrepreneurship Course

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    Are you tired of your regular job? Are you thinking of starting a business of your own? Do you want to enhance your ability to create wealth? Do you want to be your own boss? Do you want to have control over your decisions? Are you a risk taker? Do you have a high expectation of yourself? If the answer to the above questions is yes, then all you need to do is to channel your energy in the right direction.

    While passion is important for any business venture, the know-how is equally important for success. Many entrepreneurs who started out very passionate end up losing steam due to the fact that they do not have the proper entrepreneurial skills to make their business succeed. Entrepreneurship education is therefore key to a business growth and success.

    According to research, entrepreneurship education contributed to the growth of firms especially smaller emerging firms. On average, emerging companies that employed entrepreneurship graduates had greater than five times, the sale and employment growth than those that employed non-entrepreneurship graduates. This means that taking an entrepreneurship course would definitely lead to an increased sale of your product or service.

    In addition, it was observed that larger firms paid entrepreneurship graduates significantly more than they paid non-entrepreneurship graduates. In the United States, entrepreneurship graduates working for large firms earned approximately $23,500 more per year than did other business school graduates. This all goes to show the relative importance of an entrepreneurship education.

    So as an individual seeking to start a business venture, taking an entrepreneurship course would benefit you and your business in the following ways:

    • It will enhance your ability to create wealth from your own business
    • It makes you become a champion of innovation.
    • It gives you the ability to create greater opportunities for yourself with advancing technologies
    • It makes you self-sufficient and enterprising
    • It gives you community understanding skills which is good for your business
    • It enhances your business management skills
    • It gives you an orientation to change that can help your business keep up with the ever changing times
    • It gives you a better understanding of the market economy that your business must thrive in
    • The education obtained leads to your ultimate personal growth
    • Your decision making skills are improved
    • It expands your creative thinking

    As a result of these outlined benefits, many experienced leaders, economists and educators believe that fostering a robust entrepreneurial culture will maximize individual and collective economic and social success on a local and global scale.

    TAKE AN ONLINE ENTREPRENEURSHIP COURSE TODAY

    It is interesting to know that you can take this amazing course online. As an entrepreneur, leaving your business to attend a traditional institution of learning might not fit well with your plans. If that is your situation, then be rest assured that you are covered. With the steady growth of online education, a lot of online institution of repute that offer this course are available to choose from. In fact one unique institution stands out – The Swiss E-learning Institute. Apart fro other amazing benefits you are bound to enjoy, this institute also offers entrepreneurship students the opportunity of earning passive incomes just by enrolling and activating this course. Find out more by visiting the link on the resource box below.

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    Source by Kelechi Nwachukwu

    Views: 0

  • How to Choose the Best Sales Training Coach

    How to Choose the Best Sales Training Coach

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    There is no formal education curriculum for sales, but the ironic thing is that everybody sells. There are a lot of people working in the sales industry and each of them is competing with one another. For you to stand out from the rest, you need to possess the selling skills, right mindset, and determination. You also need to embrace change. As you know, the sales environment is continuously evolving. You need to think outside of the box to outsmart your business competitor. This is where sales tips play an important role.

    Sales business should be conducted by people who are trained to do such stuff. It should be conducted only by the best sales training coach. If you are going to search around, you will notice that there are a lot of sales tips programs out there. However, choosing the best one can be very challenging. You need to make sure that you come up with the best choice or else you will end up wasting your time and money.

    How do you go about choosing a sales training coach?

    You have to consider the type of problem in your business you want to solve. There are many areas in the business that need improvement. Sales managers usually want to improve the team’s organizational effectiveness. This includes redefining the sales process. However, the main problem here is not the process itself but the execution. In this case, the focus of sales business is enhancing the selling skills and strategy.

    What are the qualities of a sales tips coach?

    • Practice what he preaches

    A sales tips coach should be someone who has vast experience in handling sales process. Check the career path of the training coach and make sure that he has achieved something in his career. There should be professional experiences and the coach should be able to impart his experience and expertise to other people. The professional experience makes the sales business coach highly credible and reputable.

    • Has experience leading a sales team

    A sales business coach should know how to win the trust of his audience. People will most likely put their trust to someone who has first-hand experience handling a sales team. He should have a strong leadership skill to make it easier for him to coach other people.

    • A sales tips coach should be intellectual

    Doing something that nourishes your mind is great. There should be a passion and hunger for learning. A sales business coach should engage in activities that can further improve his intellectuality. He should be willing to spend time learning about other people, especially about his audience, organizations, and business as a whole. He should be up to date with the sales training trends and be able to impart it to his students with ease and confidence.

    • A sales training coach should be humble

    Some people in the training profession tend to be egocentric. They want to be the center of attention and most of the time wants to be in control of their audience. The best coach for sales training is the one who is humble enough to facilitate a good learning experience. When conducting coaching or training, whether it is about sales or other industry, a coach should keep in mind that it is not always about him. It is all about sales people wanting to become expert in a specific industry.

    • A sales training coach should be a good communicator

    The sales training program has a lot of components and the coach should condense the information into a short period of time. To tackle everything you need to tackle, you should be a good communicator. No matter how good the message it, it will mean nothing if it is not communicated in the most effective manner.

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    Source by Phil M Jones

    Views: 0

  • Digital Marketing Course Opening New Horizons of Success in Marketing

    Digital Marketing Course Opening New Horizons of Success in Marketing

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    Why go for a digital marketing course?

    Money is rapidly being drained away from conventional marketing towards digital platforms, and, with that, the need for marketing professionals to get well-versed with digital techniques and analytical fundamentals has also increased.

    What one will learn in Digital marketing course?

    Search Engine Optimization (SEO): SEO is becoming a critical channel for marketing and helps in boosting your websites rank by fetching more traffic with keyword management, on- and off-page optimization, URL building, link building and many more of such facet. Students will be given a chance to do so on the WordPress site by using Yoast SEO plug-in.

    Social media marketing: A social media campaigning strategy for a product or service is crafted and implemented on different platforms like Facebook and YouTube. Further, the success of the strategy amongst targeted audience is analyzed for conversion rate and amplification. It also gives an insight into how social media can play a critical role in brand building and if likes on social media really help in improving sales.

    Web analytics: This part provides a chance to deal with real data in order to authenticate or confirm the hypotheses is real for any e-commerce store. Google analytics tool is quite handy and proved its value over time and, therefore, is the most used tool. Students can download the mobile application of Google Analytics for getting well- versed with the same.

    Online advertisements: This gives an opportunity to get glibness in paid platforms on internet such as Google AdWords, Facebook Ads and YouTube Ads to target the potential buyers, figure out the acquisition cost and campaigning costs. A spreadsheet is prepared to evaluate the profit margins and thoroughly compare the cost-per-click with average order price and customer lifetime value.

    Data visualization: This segment deals with converting raw data into useful information for crafting dashboards to help the stakeholders remain updated with important figures and changes in them over time.

    Opportunity to work with real e-commerce companies: Institutes invite designers, campaign strategists, and expert marketers to deliver special lectures on various topics like pros and cons of different marketing tools, email marketing, online network building, search engine optimization, user experience designing and mobile marketing etc. Students also get an opportunity to deal with these tools first hand by doing group as well as solo projects and building their personal website in WordPress. They are also made to work with e-commerce companies in real-time once they are well equipped with the knowledge of various facets of digital marketing.

    Career prospects after the course

    Students after clearing various exams conducted from time to time get a firm grasp on all tactics of digital marketing, various tools and resources that are available. They are also provided with quality placement assistance. It is one of the highest paid departments in any company. You have an option to work as a freelancer or get associated with companies and work in a more organized environment. Following are the posts available for marketing graduates with specialization in digital marketing:

    • Digital marketing manager
    • Content marketing manager
    • Social media marketing specialist
    • SEO executives
    • Copywriters
    • Content writers
    • Conversion rate optimizers
    • Search engine marketers
    • Inbound marketing experts

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    Source by Shalini M

    Views: 0

  • The Internet Lifestyle For College Students

    The Internet Lifestyle For College Students

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    The reality that most college students are facing when they graduate from school are either.

    One.

    They will not be able to find a job.

    Two.

    If they do find a job, it won’t be the one that they want to work at.

    Which is why starting an internet business in their dorm room and working on it around their schedule is the best option for them.

    Many go out and do part-time work, but that is really a waste of time.

    Students would better off using that same amount of time to working on an internet business that will start bringing them in passive income.

    There are 2 types of income that you can earn.

    Active income- the amount you are paid for by the hour for being there.

    Passive Income- money coming to you, whether or not you working or not!!

    See the difference?

    Your main goal in your career is to set up a business that allows you to earn MASSIVE passive income daily!!

    This what the schools aren’t teaching their students and it is a huge problem in our society.

    Okay, now that you understand the difference between active and passive income.

    Here are the 4 steps to starting your online business from your dormitory and living the internet lifestyle.

    1). Target a market or niche.

    2). Set-up a 1-page opt-in site.

    3). Drive a lot of traffic to that site.

    4). Monetize that traffic.

    This is an outline of what your internet business should look like.

    Now, let go little more into details here about each step.

    Targeting a niche.

    Do your research and find out what type of problems your classmates are facing in school or look to find a product or market that is being underserved.

    Once you find it.

    Go get a product or service that can solve that problem.

    It’s really that simple.

    Also, make sure that the market you choose is full of hungry prospects.

    Because the market will always determine the niche that you choose.

    After you find your affiliate product.

    Buy a domain name and set up a 1-page site.

    You will need to write up a short 12-page report that you give away to people who opt-in to your newsletter.

    Your report must be of value to your prospect, because you want to build trust with them.

    Next, do videos to drive traffic to your site.

    I would interview experts and then link your site in the resource box.

    Start a Facebook group as well.

    Write a few articles or share some in your newsletter.

    The next thing is to start making money from all your previous efforts.

    You should have already signed up with a ClickBank/Commission Junction and any other affiliates.

    It’s free too, so don’t worry about that.

    I like to contact companies who don’t have an affiliate program and then help them create one and create a distribution channel from it.

    Look, this is just an outline that any college student can use.

    Keep in mind too.

    This only cost you about 30$ to start and you can use that money bootstrap your way from there.

    ACTION TIP

    Get started today on doing your market research and find a hungry market and then follow the steps I gave you here in this article!

    Good luck!

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    Source by Thomas Jay Daniels

    Views: 0