Tag: Strategy

  • The Best eCommerce Practices for a Seamless Customer Experience

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    In this generation of online shopping, none of the businesses can thrive without an outright eCommerce site. Further, websites became an integral part of digital marketing strategy and hence improving a dynamic, appealing and user-friendly website is essential. From visual elements to UI / UX elements, everything matters! They should be able to lure customers and offer them a top-notch experience of shopping.

    So, here's a quick guide for the budding eCommerce entrepreneurs to start off their stores like a pro and let every single visitor has an exceptional experience. The points discussed below also explain how every minute element of an eCommerce site has a direct impact on the perceptions and interests of the visitors.

    Homepage must be engaging enough for the customers

    You hardly have 4-5 seconds to capture the attention of the visitors and the first thing they see is the home page. Within those fraction of the time, you need to show them what you have and how amazing your brand is. Make it approachable with a clean layout, uncluttered elements, and bold colors. Put all the promo offers, deals and discounts on the homepage only with tempting banners / sliders to captivate the attention visitors.

    Smooth navigation to persuade customers to explore

    The navigation and its related elements have to be pretty intuitive and easy to use because that enable the customers to explore more of the other pages on the site. The basic behind such effortless navigation is clarity of elements. That means menu, search box, categories, sub-categories, call-to-action, all should be organized well and redirect customers to the page they were seeking for.

    Businesslike content presentation is essential

    Users don't just view your website for the products but also read what's written to know the brand and for other snippets of information on products you offer. However, flowery language, long sentences and tough words are never that catchy to visitors! So, put all your information, headlines, offers and sales announcements in simplest words and in separate blocks to avoid cluttering.

    Responsive search tools are a must

    Make your search effective and responsive with filters, keywords corrections and suggestions. Customers are impatient beings! If they do not get the exact things they were looking for, they will just leave. These options will help them find the exact items they have in their mind by typing the keywords. Filters enable them to search for products according to features, colors, size and other specialties.

    Clear Call-to-Action and simplified checkout

    To redirect customers to the checkout page without any hassles you need to place clear call-to-action on the product pages. Further, to assure that none of your customers leaves because you have a lengthier checkout process, then make it short with fewer fields.

    At the end of the day, your website is for selling not just for capturing the attention of visitors. So, if there's enough traffic driving from the search engines to your website, leaves no chance to turn to their paying customers with these proven practices.

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    Source by Rob Stephen

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  • Proven And Profitable Money Making Ideas

    Proven And Profitable Money Making Ideas

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    With an entrepreneurial spirit, perhaps you might be thinking about money making ideas that have been proven and are profitable on the internet that you can use to make a living with. Online business is still an evolving tool to earn money. Everyone has predicted a major tech crash as a matter of fact it’s already happening.

    According to Hostingfacts.com in 2017, “there will be more internet traffic than all prior internet years combined. Wi-Fi and mobile-connected devices will generate 68% of all internet traffic in 2017.”

    More statistics show that “worldwide retail e-commerce sales will reach $1.915 Trillion in this alone according to Emarketer.com. There are a number of ways by which people can make money online.

    Internet businesses provides relaxation and comfortability to people who run their own business while sitting in their homes or traveling the world. E- Commerce refers to the online functioning of businesses in which all of the transactions are accepted by means of the World Wide Web.

    Online sales in the United States are anticipated to reach $523 billion in the next five years. This is up 56% from $335 billion in 2015, and mobile devices are expected to be a key leader in that growth, Forrester Research Inc. says.

    The Census Bureau of the Department of Commerce announced “that the estimate of U.S. retail e-commerce sales for the third quarter of 2016, was $101.3 billion, an increase of 4.0 percent from the second quarter of 2016. Total retail sales globally for the third quarter, was estimated at $1,212.5 billion, an increase of 0.9 percent from the second quarter of 2016.”

    With the collapse of the tech bust in full swing, should you even attempt entrepreneurship online, let alone a new business launch in 2017? My answer? Absolutely yes.

    On the internet, there are unlimited things that can be done to earn money. It is all up to the individual how much they can profit from these online opportunities. The trend is constantly evolving with innovative business ideas.

    The start of a new year means great interest in new and exciting things, as we look forward to the year in the making. The year 2017 is also likely to see some changes with a few money making ideas not being in demand and new ones harvesting up.

    Learning how to make money on the internet with an e-business is one of the most proven and profitable money making ideas dominating the economy. Facebook now has 1.55 billion active users and 2.9 billion Google searches are made every day. With this data, there is endless opportunity for the ordinary person looking to create money online.

    In this article, I’ve researched a few of the businesses that are going to be profitable for the next 5 years. While tech may be on the decline, the world continually has room for proven, profitable and innovative products as well as services.

    Proven & Profitable Money Making Ideas

    Blogging

    If you have a particular subject that interests you and you are passionate about it, then you can start a blog around such topic. Blogging is one of the fastest growing business trends on the web and the sweetest thing is that it is an information based business.

    Many people in the current world are getting money by having their own blogs and websites. Generally, on these blogs and websites, they are putting thought-provoking and valuable information that interests other people. The science is simple; the additional number of visitors the more money you can make via advertisement and other revenues.

    This works much like television where the more viewership means more advertisements and at a higher rate. This is one of the most well-known and informal techniques of producing income online and it doesn’t seem to be going away anytime soon. Don’t worry about technicalities, programming, etc. You also won’t need to invest a dime to get started as there are free platforms you can utilize like Blogger and WordPress being the most trusted blogging platform since 2004.

    E-commerce Store

    Another proven and profitable idea to start an internet business is to maintain an online store. You can provide products to your customers online. Yes, you can set up an e-commerce or retail store online and you can start this online business from home without even owning a single product. You can sell virtually anything ranging from books, clothes and electronics to household item through wholesale drop shipping or by setting up an affiliate store with Amazon or eBay.

    You may even sell anything from customized cakes to used items to even new products you created on your own. With this kind of business idea, people primarily receive payment via credit card or PayPal accounts. It totally depends upon you as some people prefer to collect payment at the time of delivery of the products.

    In the online store, you can provide a wide range of products in one place and keep the customers engaged with new products or services. On the other hand if you are creating products from scratch, you have to keep up good relationships with your suppliers so your business can be successful.

    Affiliate Marketing

    To become an affiliate marketer means that you will be promoting other people’s products and services through a blog or store online. How it works is whenever there is a sale, you will get a commission. The most stimulating fact here is that you don’t even need a dime of your own money to start it and you get to partner with some of the biggest enterprises in the world. The first venture I would recommend you to start online is your own affiliate marketing business.

    Internet Marketing Services

    Servicing people to help drive visitors to their websites can be an outstanding online business with a strong profit potential. Examples of services you can provide include pay-per-Click (PPC) advertising services, blog marketing services, article marketing services, guest blogging, link building service, etc.

    Doing business on the web can be challenging because things often change quickly online. This idea allows you to help other online entrepreneurs such as yourself, keep up with the latest trends in internet marketing.

    VLogging

    This is comparable to a blog, but in video form. Basically turn your video camera on, feel free to use your tablet, and just talk! The best vloggers talk about a specific focus or niche. Vlogging about a topic that interest tweens or teens is most likely to get a big following fast.

    Some popular topics include makeup, fashion, music, gaming and how to videos. The strategy to making money with these vlogs is gaining a large following and then receiving sponsorship on the platform that you publish the videos on, such as YouTube or Vimeo. You can also make money via advertisement.

    E-Book Publishing

    The information business allows you to identify people’s problems and provide a solution in the form of an e-book. Any style writing on any topic can be used with this method. If you love writing and you possess some marketing skills, then you can venture into writing self-published eBooks.

    Educational Products

    People will always be willing to pay for education. A good example is university education. A public four-year college costs around $20,000, and a private college can make an income of $50,000 per year. In spite of the outrageously high prices, people are eager to give out the money. Why? Because a college education is worth it. Right? Well, most of the time it is.

    However, some disagree, and with recent improvements in the education platform, the traditional college model is being dismantled or unequivocally disrupted. The cause of these interruptions are startups like Udemy and Teachable, these platforms allow people to share their knowledge and profit from it.

    You don’t need a platform to sell your knowledge. You can self-publish a book, create a video coaching session, or teach others how to make money. People will gladly pay to learn a new skill, shape their lifestyle, make new money, impress friends with their knowledge, and change their life in significant ways. If you have something to offer to others, then start teaching.

    Graphic Design

    There are lots of graphic designers on the web offer free and paid services. However, if you plan to thrive in this capacity online, aiding a specific niche target audience will be the most profitable for you. Suppose you’re focused niche is in music and you have a good graphic design skill, you can launch an online graphic design business that focuses on graphic design for musicians or singing artist. You can also choose to focus on infographic designing, e-book cover design, album cover designs, etc.

    Implementing your ideas as an online business is a great way to start your business if you are low of capital. It is necessary that you have a proven and profitable online business idea to start your business. Starting and operating an online business is the new normal these days and continues to rise in popularity.

    If you have any ideas that can be transformed to fit the online business model then by all means do your research and get started the opportunities are endless!

    If I’ve failed to mention any other profitable ideas be sure to leave them in the comments below.

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    Source by Jamie Clay

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  • How Online Digital Marketing Course Can Help You Shape Your Career in Marketing?

    How Online Digital Marketing Course Can Help You Shape Your Career in Marketing?

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    Introduction to Digital Marketing
    A good hold on digital technology has become vital in the marketing industry like never before. And with the ever-rising use of digital platforms for promoting your products and services, demand for professionals with strong holds on these techniques and strategies has also increased. People have started spending as much as twice the time on the internet as they used to a few years back. And with this, online shopping has surpassed the offline shopping statistics.

    Marketing is all about interacting with the right audience at the right time at the right place and as most people remain online for most of the time, it has become the obvious place to connect with them. Next is the strategy to explain your plans to them in the most effective manner to convert them into customers. Digital marketing, collectively refers to all the efforts made to leverage potential customers on digital platforms like Google search, emailing, social media and websites etc.

    Why digital marketing is so successful?

    • Increases traffic on websites
    • Helps in generating leads
    • Helps in brand building
    • Improves the ranking of the search engine
    • Helps in improving internal communication
    • Helps in providing better customer services
    • Helps in understanding the ever-changing demands and expectations of people.

    What are you taught in Digital marketing course?

    • Search engine optimization (SEO): It is a process of attracting traffic from free and natural search results on a search engine such as Google, Yahoo or Bing by ensuring that your website appears high on the list of results shown by the search engine.
    • Web Analytics: The process of collecting, measuring, analyzing, and reporting the web data in order to understand the web usage behavior of people.
    • Email marketing: Every commercial message sent to a group of existing or potential customer is email marketing.
    • Pay per click (PPC) marketing: In this model an advertiser pays a certain fee to a website owner each time his advertisement on that site is clicked.
    • Social media marketing: Using social media platforms like Facebook, Twitter, Instagram, YouTube, etc. to promote your product is social media marketing.

    The above listed are only some of the components of a marketing course and along with that interactive session with industry experts, doubt clearing sessions, practical assignments and surveys are conducted from time to time.

    A well designed Online Marketing course should be able to give one an opportunity to discover various tactical ways as to how modern business houses are making high profits using digital marketing. Thorough case studies help in understanding better implementation and gives a cutting-edge insight into the latest developments. It should also be giving you an opportunity to interact and learn from industry experts.

    Why you should opt for an online course in digital marketing
    Gone are the days where you could afford to stick to the conventional marketing strategies and ignore digital marketing. The scenario has changed and whether or not you are planning a career in the marketing industry, you cannot deny the fact that everyone today has become a digital marketer by posting updates, pictures and videos on Facebook, Instagram, and YouTube etc. An online digital marketing course gives you an opportunity to get enrolled in the best program across the globe.

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    Source by Shalini M

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  • How to Choose the Best Sales Training Coach

    How to Choose the Best Sales Training Coach

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    There is no formal education curriculum for sales, but the ironic thing is that everybody sells. There are a lot of people working in the sales industry and each of them is competing with one another. For you to stand out from the rest, you need to possess the selling skills, right mindset, and determination. You also need to embrace change. As you know, the sales environment is continuously evolving. You need to think outside of the box to outsmart your business competitor. This is where sales tips play an important role.

    Sales business should be conducted by people who are trained to do such stuff. It should be conducted only by the best sales training coach. If you are going to search around, you will notice that there are a lot of sales tips programs out there. However, choosing the best one can be very challenging. You need to make sure that you come up with the best choice or else you will end up wasting your time and money.

    How do you go about choosing a sales training coach?

    You have to consider the type of problem in your business you want to solve. There are many areas in the business that need improvement. Sales managers usually want to improve the team’s organizational effectiveness. This includes redefining the sales process. However, the main problem here is not the process itself but the execution. In this case, the focus of sales business is enhancing the selling skills and strategy.

    What are the qualities of a sales tips coach?

    • Practice what he preaches

    A sales tips coach should be someone who has vast experience in handling sales process. Check the career path of the training coach and make sure that he has achieved something in his career. There should be professional experiences and the coach should be able to impart his experience and expertise to other people. The professional experience makes the sales business coach highly credible and reputable.

    • Has experience leading a sales team

    A sales business coach should know how to win the trust of his audience. People will most likely put their trust to someone who has first-hand experience handling a sales team. He should have a strong leadership skill to make it easier for him to coach other people.

    • A sales tips coach should be intellectual

    Doing something that nourishes your mind is great. There should be a passion and hunger for learning. A sales business coach should engage in activities that can further improve his intellectuality. He should be willing to spend time learning about other people, especially about his audience, organizations, and business as a whole. He should be up to date with the sales training trends and be able to impart it to his students with ease and confidence.

    • A sales training coach should be humble

    Some people in the training profession tend to be egocentric. They want to be the center of attention and most of the time wants to be in control of their audience. The best coach for sales training is the one who is humble enough to facilitate a good learning experience. When conducting coaching or training, whether it is about sales or other industry, a coach should keep in mind that it is not always about him. It is all about sales people wanting to become expert in a specific industry.

    • A sales training coach should be a good communicator

    The sales training program has a lot of components and the coach should condense the information into a short period of time. To tackle everything you need to tackle, you should be a good communicator. No matter how good the message it, it will mean nothing if it is not communicated in the most effective manner.

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    Source by Phil M Jones

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  • A Substantive Due Process Challenge to the War on Drugs

    A Substantive Due Process Challenge to the War on Drugs

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    Substantive Due Process Analysis of the Incarceration of Drug Offenders

    A. Framework

    In Washington v. Glucksberg, Chief Justice Rehnquist described the framework for substantive due process analysis:

    Our established method of substantive-due-process analysis has two primary features: First, we have regularly observed that the Due Process Clause specially protects those fundamental rights and liberties which are, objectively, “deeply rooted in this Nation’s history and tradition,” and “implicit in the concept of ordered liberty,” such that “neither liberty nor justice would exist if they were sacrificed.” Second, we have required in substantive-due-process cases a “careful description” of the asserted fundamental liberty interest. Our Nation’s history, legal traditions, and practices thus provide the crucial “guideposts for responsible decisionmaking,” that direct and restrain our exposition of the Due Process Clause. As we stated recently in Flores, the Fourteenth Amendment “forbids the government to infringe . . . ‘fundamental’ liberty interests at all, no matter what process is provided, unless the infringement is narrowly tailored to serve a compelling state interest.”

    Applying this method, one must first examine freedom from incarceration to determine if it is a fundamental right. If so, government policies that require the incarceration of offenders, including drug offenders, must serve compelling interests and be narrowly tailored to achieve them. This article assumes for the sake of argument that drug problems give rise to compelling state interests. It then reviews the interests asserted by the government in its pursuit of its drug war policies and the results of those policies to determine whether the policy of incarcerating drug offenders is narrowly tailored to those asserted interests.

    B. The Fundamental Liberty Interest: Freedom from Incarceration

    Federal and state laws subject drug offenders to incarceration. Incarceration is a tremendous deprivation of liberty that triggers the protections of the Due Process Clause. The Supreme Court has recognized this right on a number of occasions. In DeShaney v. Winnebago County DSS for example, the court held:

    [I]t is the State’s affirmative act of restraining the individual’s freedom to act on his own behalf–through incarceration, institutionalization, or other similar restraint of personal liberty–which is the “deprivation of liberty” triggering the protections of the Due Process Clause . . . .

    Perhaps the earliest explicit recognition by the Supreme Court of freedom from incarceration as a fundamental right under substantive due process came in Allgeyer:

    The ‘liberty’ mentioned in [the fourteenth] amendment means, not only the right of the citizen to be free from the mere physical restraint of his person, as by incarceration, but the term is deemed to embrace the right of the citizen to be free in the enjoyment of all his faculties; to be free to use them in all lawful ways; to live and work where he will; to earn his livelihood by any lawful calling; to pursue any livelihood or avocation; and for that purpose to enter into all contracts which may be proper, necessary, and essential to his carrying out to a successful conclusion the purposes above mentioned.

    An 1891 law review article noted that Blackstone described “freedom from restraint of the person” as “perhaps the most important of all civil rights,” and that Lord Coke felt “the liberty of a man’s person is more precious to him than everything else that is mentioned [in the Magna Charta].” Blackstone states that “the rights of all mankind . . . may be reduced to three principal or primary articles; the right of personal security, the right of personal liberty, and the right of private property.” Indeed, the original Latin in the Magna Charta’s “law of the land” clause uses the term “imprisonetur.”

    No court has invalidated a criminal statute through the application of substantive due process analysis to the fundamental right of freedom from incarceration. At the same time, no court has ruled to the contrary. The Supreme Court avoided the question in Reno v. Flores:

    The “freedom from physical restraint” invoked by respondents is not at issue in this case. Surely not in the sense of shackles, chains, or barred cells, given the Juvenile Care Agreement. Nor even in the sense of a right to come and go at will, since, as we have said elsewhere, “juveniles, unlike adults, are always in some form of custody,” and where the custody of the parent or legal guardian fails, the government may (indeed, we have said must) either exercise custody itself or appoint someone else to do so.

    This analysis would not apply to adult drug offenders. The Fourth Circuit also avoided addressing freedom from incarceration as a fundamental right in Hawkins v. Freeman:

    Hawkins’s rhetorical reference to the right as being “freedom from unjust incarceration,” and that of amicus, American Civil Liberties Union of North Carolina, as the “right to be free from arbitrary incarceration,” are issue-begging generalizations that cannot serve the inquiry. A properly precise description can, however, be found in the facts and legal authorities relied upon by Hawkins in support of his claim. From these, we deduce that the precise right asserted is that of a prisoner to remain free on erroneously granted parole so long as he did not contribute to or know of the error and has for an appreciable time remained on good behavior to the point that his expectations for continued freedom from incarceration have “crystallized.”

    Hawkins is distinguishable because it deals with an inmate whose parole was revoked. In any event, the casual dismissal as an “issue-begging generalization” flies in the face of nearly 800 years of common law tradition and over a century of Supreme Court decisions recognizing freedom from incarceration as a fundamental right. Indeed the language of the Supreme Court’s Ingraham decision supports the application of substantive due process proposed in this paper:

    While the contours of this historic liberty interest in the context of our federal system of government have not been defined precisely, they always have been thought to encompass freedom from bodily restraint and punishment. It is fundamental that the state cannot hold and physically punish an individual except in accordance with due process of law.

    The Court also stressed this fundamental liberty interest in Foucha v. Louisiana, a case involving the confinement of a person found not guilty by reason of insanity:

    Freedom from bodily restraint has always been at the core of the liberty protected by the Due Process Clause from arbitrary governmental action. “It is clear that commitment for any purpose constitutes a significant deprivation of liberty that requires due process protection.” We have always been careful not to “minimize the importance and fundamental nature” of the individual’s right to liberty.

    While the Foucha Court indicated that “a State may imprison convicted criminals for the purposes of deterrence and retribution,” the remark was dicta and did not involve any discussion of substantive limits on the police power. In Meachum v. Fano the Court made a similar remark in the context of a case dealing with prison conditions: “[G]iven a valid conviction, the criminal defendant has been constitutionally deprived of his liberty to the extent that the State may confine him.” Again there was no discussion of substantive limits on the police power. Indeed the previous sentence noted: “The Due Process Clause by its own force forbids the State from convicting any person of crime and depriving him of his liberty without complying fully with the requirements of the Clause.”

    Recently in Zadvydas v. Davis, the Court noted:

    The Fifth Amendment’s Due Process Clause forbids the Government to “depriv[e]” any “person … of … liberty … without due process of law.” Freedom from imprisonment–from government custody, detention, or other forms of physical restraint–lies at the heart of the liberty that Clause protects.

    Freedom from incarceration is not just a fundamental right. It is the one of the most fundamental of rights.

    C. Identifying the State’s Interests

    Governmental drug policy interests identified in federal statutes include “demand reduction,” “supply reduction,” and “reducing drug abuse and the consequences of drug abuse in the United States, by limiting the availability of and reducing the demand for illegal drugs.”

    Federal law sets specific goals for the National Drug Control Strategy. These include:

    “Reduction of unlawful drug use to 3 percent of the population”;

    “Reduction of adolescent unlawful drug use to 3 percent of the adolescent population”;

    “Reduction of the availability of cocaine, heroin, marijuana, and methamphetamine”;

    “Reduction of the respective nationwide average street purity levels for cocaine, heroin, marijuana, and methamphetamine”; and

    “Reduction of drug-related crime.”

    Goals are also set forth with regard to drug-related crime:

    (i) reduction of State and Federal unlawful drug trafficking and distribution; (ii) reduction of State and Federal crimes committed by persons under the influence of unlawful drugs; (iii) reduction of State and Federal crimes committed for the purpose of obtaining unlawful drugs or obtaining property that is intended to be used for the purchase of unlawful drugs; and (iv) reduction of drug-related emergency room incidents . . . .

    D. Defining “Narrow Tailoring” in the Context of Substantive Due Process

    Assuming that the governmental interests are compelling, we must determine whether the incarceration of drug offenders is narrowly tailored to achieving them. The government must show that its policy passes strict scrutiny. The concept of narrow tailoring is not well defined in the context of substantive due process, but has been fairly well defined in regard to the First Amendment and Equal Protection. Equal Protection cases also arise out of the Fourteenth Amendment. In Wygant v. Jackson Bd. of Education the Supreme Court held: “Under strict scrutiny the means chosen to accomplish the State’s asserted purpose must be specifically and narrowly framed to accomplish that purpose.” In a footnote, the Court described narrow tailoring in even further detail:

    The term “narrowly tailored,” so frequently used in our cases, has acquired a secondary meaning. More specifically, as commentators have indicated, the term may be used to require consideration of whether lawful alternative and less restrictive means could have been used. Or, as Professor Ely has noted, the classification at issue must “fit” with greater precision than any alternative means. “[Courts] should give particularly intense scrutiny to whether a nonracial approach or a more narrowly-tailored racial classification could promote the substantial interest about as well and at tolerable administrative expense.”

    It is important to note here that a policy that does not advance the government’s interests violates substantive due process regardless of how it compares with the alternatives. If it does not accomplish its purpose, logic dictates it cannot be specifically and narrowly framed to accomplish its purpose.

    E. Advancing Governmental Interests

    Congress has identified certain tools for assessing the national drug control strategy. The National Household Survey is the measure for “unlawful drug use.” Similarly, “adolescent unlawful drug use” is to be measured “by the Monitoring the Future Survey of the University of Michigan or the National PRIDE Survey conducted by the National Parents’ Resource Institute for Drug Education.” On these measures, the goals are not being reached.

    The measure of adolescent drug use that was specifically identified by Congress, illicit drug use in the past 30 days, worsened in 2001. More than 25% of US twelfth graders reported using illicit drugs in the past 30 days. That is nearly double the figure for 1992 and more than eight times the stated goal of 3%. Over 40% of 12th graders tried an illicit drug in the past year.

    The PRIDE Survey and National Household Survey show similar results.

    The drug war has also failed in its other goals. The Monitoring the Future Survey tracks how twelfth graders perceive the availability of drugs. Reducing availability is an explicit goal of the drug war. The perceived availability of marijuana in 2001 was slightly higher than in 1975. The figures for harder drugs are more disturbing. From 1975 to 1986, roughly 20% of twelfth graders said heroin was easy to get. That number shot up in the late 1980s and has remained consistently higher than 30%. Cocaine remains widely available to our youth, with nearly 50% of twelfth graders saying it is easy to get. The survey began measuring the availability of ecstasy in 1989, when only 22% of twelfth graders felt it was easy to get. In 2001, that number went over 61%, having jumped from 51% the year before.

    Drug war policies are not achieving the stated drug war goals. They cannot be “specifically and narrowly framed to accomplish their purpose” because they are not accomplishing their purpose. Drug use has not been reduced in any significant way, and levels of drug use are far above the stated goals. Our children have easy access to drugs. We can’t even keep drugs out of jails. The drug war and the incarceration of drug offenders have also failed to achieve secondary goals regarding supply, demand, purity, drug-related health problems and drug-related crime. The policy of incarcerating drug offenders does not “directly advance[] the governmental interest asserted.” The War on Drugs is not working.

    F. Alternative Means

    Even if a court is persuaded that incarceration advances the government’s interests, the government must also show that its policy choice fits better than the alternatives. Critics of the drug war encompass a broad spectrum of backgrounds, and the range of “solutions” is just as wide. Libertarians and others favor outright legalization of drugs. The legalization of marijuana is a somewhat popular variation of overall legalization, and there are other variations such as the legalization of marijuana for medical purposes and decriminalization of drugs or marijuana. Another leading approach, known as harm reduction, looks at drugs from a public health perspective.

    The effectiveness of some of these alternatives is difficult to assess. Even so, certain comparisons can be made. Advocates of treatment point to studies showing that treatment is much more effective than incarceration. Spencer notes:

    The recidivism rate for first time Dade County drug offenders was sixty percent, but for those who successfully completed the Dade County Drug Court treatment programs, the recidivism rate reported by Dade County officials was only seven percent. Drug court treatment programs are also cost effective. It costs Florida only $2,000 to put a drug offender through a drug court program, as compared to $17,000 per drug offender for incarceration. As a result, other drug court programs are being established throughout the country.

    Similarly, a Rand study found treatment to be seven times more cost-effective than current supply-control policy in reducing cocaine consumption.

    G. The Incarceration of Drug Offenders is Not Narrowly Tailored

    Incarceration involves a far greater infringement of fundamental rights than alternatives which are both more effective and less intrusive. The incarceration of offenders is not advancing the state’s asserted interests. The drug war is not narrowly tailored, failing the Supreme Court’s “established method of substantive-due-process analysis” as described by Chief Justice Rehnquist. The laws requiring the incarceration of drug offenders are therefore unconstitutional, if substantive due process analysis is applied.

    IV. CONCLUSION

    It is true that the approach suggested in this paper would limit the police power. Constitutional protection of individual rights exists for that very purpose. We face coercive government action, carried out in a corrupt and racist manner, with military and paramilitary assaults on our homes, leading to mass incarceration and innocent deaths. We can never forget the tyranny of a government unrestrained by an independent judiciary. Our courts must end the War on Drugs.

    For the full article, with endnotes, see: http://www.redlichlaw.com/crim/substantive-due-process-drug-war.pdf

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    Source by Warren Redlich

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  • Waking the Tiger, Healing Trauma, by Peter A, Levine

    Waking the Tiger, Healing Trauma, by Peter A, Levine

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    Many people who have suffered tremendous emotional trauma (for example, the recently bereaved, people in war-torn countries, those who have been tortured or sexually molested) or physical hurt (e.g. severe neglect, debilitating injuries) recover entirely or near completely from their tragedy. However, others do not fare as well and continue to relive the same horrific experiences of morbid fear, anguish, and anxiety for a prolonged period of time. These latter groups of people have been traumatized by their bad experiences.

    In their book, “Waking the Tiger: Healing Trauma,” Levine and Frederick (1997), said that this is a result of bottled-up somatosensory symptoms emanating after trauma. There are three main ways people respond when faced with a traumatic experience, said Levine and Frederick (1997). They can fight (confront the situation), flee (get away from the situation), or freeze (be totally overwhelmed by the predicament to the point of immobility). Victims who apply a fight or flee solution to a traumatic experience fare better in dealing with trauma than people who freeze in response to shock (Levine & Frederick, 1997). This state of suspended animation and paralysis occurs unconsciously and involuntarily. During this state of freeze, the victim has no way of going through all the typical reactions associated with traumatic events (Levine & Frederick, 1997). Because they are not adequately discharged by the victim, the trapped emotions wreak havoc on the traumatized individual.

    The solution to trauma is, therefore, to guide the victim along a path (Experiential Sensation-FELT SENSE) that allows them to perceive and release those trapped emotions (Levine & Frederick, 1997). This approach to healing trauma was garnered by learning how animals recover from traumatic experience (Levine & Frederick 1997). Confronting trauma, said Levine and Frederick (1997), should be mostly on an emotional, limbic brain level, and not solely on the rational, executive brain level.

    Levine and Frederick’s trauma theory is also supported in some ways by the polyvagal theory, which suggests that trauma has a somatic experiential component. If, as indicated by the polyvagal theory and by the Levine and Frederick (1997) theory, that trauma has strong emotional roots, one can apply elements of relationship models such as the DIR model in addressing trauma. After determining the victim’s functional emotional development capacity level, a DIR practitioner can begin to appeal, build and strengthen discovered areas of weaknesses, thus allowing the victim to escape the shackling phenomena of a past traumatic event. Calming the traumatized individual is a tool in the DIR toolbox with which to regulate traumatized individuals. A calmed mind creates an opportunity for further regulation of emotions and understanding of deep-rooted feelings, all of which are needed for trauma victims to extricate themselves from the shackles of the past and begin to attain new heights of functional capacity.

    Other applicable trauma theories include the NARM model, which, focusing on the mind, suggests that trauma is associated with a maladaptation in the victim’s attachment history. The PTSD model suggests that trauma victims are applying to their current problems solutions which had worked and were appropriate in the past.

    In my opinion, while attachment and trauma appear as opposite ends of the same emotional realm, it is apparent that whereas attachment is mostly positive, except, for example, in cases of extreme attachment/dependency, trauma is almost always negative, at least until it resolves. Treatment of trauma requires a dedicated practitioner, who is ready to learn from their victims and understand their challenges in order to develop an appropriate management strategy.

    Recognizing the signs and symptoms of trauma, making timely referrals to a trauma specialist, and integrating several of the modalities mentioned would likely give the best result in the management of traumatized children and adults.

    Reference

    Levine, P. A., & Frederick, A. (1997). Waking the tiger: Healing trauma: The innate capacity to transform overwhelming experiences. Berkeley, CA: North Atlantic Books.

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    Source by Anselm Anyoha

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  • Digital Marketing Course Opening New Horizons of Success in Marketing

    Digital Marketing Course Opening New Horizons of Success in Marketing

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    Why go for a digital marketing course?

    Money is rapidly being drained away from conventional marketing towards digital platforms, and, with that, the need for marketing professionals to get well-versed with digital techniques and analytical fundamentals has also increased.

    What one will learn in Digital marketing course?

    Search Engine Optimization (SEO): SEO is becoming a critical channel for marketing and helps in boosting your websites rank by fetching more traffic with keyword management, on- and off-page optimization, URL building, link building and many more of such facet. Students will be given a chance to do so on the WordPress site by using Yoast SEO plug-in.

    Social media marketing: A social media campaigning strategy for a product or service is crafted and implemented on different platforms like Facebook and YouTube. Further, the success of the strategy amongst targeted audience is analyzed for conversion rate and amplification. It also gives an insight into how social media can play a critical role in brand building and if likes on social media really help in improving sales.

    Web analytics: This part provides a chance to deal with real data in order to authenticate or confirm the hypotheses is real for any e-commerce store. Google analytics tool is quite handy and proved its value over time and, therefore, is the most used tool. Students can download the mobile application of Google Analytics for getting well- versed with the same.

    Online advertisements: This gives an opportunity to get glibness in paid platforms on internet such as Google AdWords, Facebook Ads and YouTube Ads to target the potential buyers, figure out the acquisition cost and campaigning costs. A spreadsheet is prepared to evaluate the profit margins and thoroughly compare the cost-per-click with average order price and customer lifetime value.

    Data visualization: This segment deals with converting raw data into useful information for crafting dashboards to help the stakeholders remain updated with important figures and changes in them over time.

    Opportunity to work with real e-commerce companies: Institutes invite designers, campaign strategists, and expert marketers to deliver special lectures on various topics like pros and cons of different marketing tools, email marketing, online network building, search engine optimization, user experience designing and mobile marketing etc. Students also get an opportunity to deal with these tools first hand by doing group as well as solo projects and building their personal website in WordPress. They are also made to work with e-commerce companies in real-time once they are well equipped with the knowledge of various facets of digital marketing.

    Career prospects after the course

    Students after clearing various exams conducted from time to time get a firm grasp on all tactics of digital marketing, various tools and resources that are available. They are also provided with quality placement assistance. It is one of the highest paid departments in any company. You have an option to work as a freelancer or get associated with companies and work in a more organized environment. Following are the posts available for marketing graduates with specialization in digital marketing:

    • Digital marketing manager
    • Content marketing manager
    • Social media marketing specialist
    • SEO executives
    • Copywriters
    • Content writers
    • Conversion rate optimizers
    • Search engine marketers
    • Inbound marketing experts

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    Source by Shalini M

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  • New Book Removes Fear From Sales With Practical, Easy-To-Implement Techniques

    New Book Removes Fear From Sales With Practical, Easy-To-Implement Techniques

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    As a small business owner, I found Greg Andersen's Small Business Sales, WTF (Without the Fear) full of practical advice, new ideas, and down-to-earth common sense to help me rethink my sales approaches. Andersen has been in sales for many years in the printing business, but the advice he offers is applicable to anyone in sales, especially small business owners who may be wearing all the hats themselves or unable to focus on sales because they're too busy looking after everything else.

    Small Business Sales, WTF is divided into two sections: Pre-Sales Planning, in which Andersen discusses products, going to market with products, creating a sales environment, and then The Sales Process, in which he explores how to find customers, make contact , get the opportunity to sell to the customer, execute the sale, and then follow up with and retain the customer long-term. Andersen walks readers through each step of the sales process, providing practical and personal examples of what has worked for him that readers can easily model or put their own spins on.

    Andersen writes in a humorous but tell-it-like-it-is style to dismiss myths about the sales process and cut through sales jargon to get to what the reader really needs to know. For example, early in the book, he has a list of "Words / Phrases you will not hear in my book." Among the phrases included is "Belly-to-Belly" to which he responds, "Gross. How about face-to-face." Another phrase is "Low Hanging Fruit," which he says does not really exist, and still another is "Hook," which he finds insulting because it assumes customers are suckers or fish. Instead, Andersen prefers to treat his customers like human beings and rather than "close the sale" come to an "agreement" between two parties who trust and respect each other.

    For most people, sales can have a bad name. No one likes being sold to, and people who reluctantly take on a sales role are aware of that and often fearful of selling. Andersen teaches readers how to remove the fear of sales by rethinking what sales really is. Most people dread the "cold call," so Andersen talks about instead viewing sales as "demand generation." It's about looking for where there is a demand for your services and then providing the product or service to fulfill that demand. It's also about listening to customers.

    Andersen states: "When all is said and done, only a few methods of outreach will really get you in contact with a prospective new customer-the phone, letter writing, a trade show, and email. What really counts is the technique you employ . " He then provides creative examples of how to handle sales through each of these approaches, as well as discussing social media as a sales strategy. His examples are drawn from personal experiences, from his days as a shoe salesman at Nordstrom to his current sales role in the printing industry. Best of all, he even includes copies of letters he has sent to clients. His techniques are simple and straightforward, so anyone, no matter how scared of sales, can implement them.

    Of course, there will be difficult clients or people who don't want to hear how you can help them. Andersen provides strategies for getting past the gatekeepers to the decision makers. He reveals his research techniques, which are quite clever and even include looking at prospective customers' job postings to determine who in a company is or will be in a buyer position for his product.

    When facing resistance from a potential client, Andersen realizes it's not always about him, his approach, or his product. I loved the following invaluable point he made: "Another way I like to approach these challenging situations is to remind myself that all these excuses mean the customer is probably protecting his current vendor. If he is being loyal to his current vendor, some day he will be loyal to me. Stay positive. " Personally, I know this is true as a business owner. If I have a vendor providing me with a good service at a good price, I feel loyal to that vendor and am not willing to change. Such clients may be resistant to change, but they are the ones you want because they are loyal. Andersen shows how persistence pays off in these situations. Sometimes he makes contact with customers who are not in need of his services right then, but years later, he secures business with them, and even if at first he doesn't get the level of business he wants, they often will give him some business as a trial and then he can work his way in to larger sales with them.

    Perhaps what I liked most about Andersen's approaches is that he truly believes in being responsive to clients. I cannot stress enough how frustrated I feel when I send an email to someone who does not reply to me for several days. I am personally always very responsive to my clients and usually reply within hours if not minutes. Andersen points out that even if you don't have an answer to a client's problem or you can't take the time to respond to a question at that moment, a simple response like, "I'm on it," lets clients know you will get back to them and then they can quit worrying about their problem and go on to the next item on their to-do list until you do get back to them. In other words, Andersen is always in favor of reassuring the client that you will do what you say and provide reliable and quality service.

    Altogether, Small Business Sales, WTF does take a lot of the fear and stress out of sales. I believe most readers will be pleasantly surprised by this book; they'll read Andersen's stories and examples and say to themselves, "I can do that," and even find ideas of their own popping into their heads as they build off of Andersen's advice. Whether you are a small business owner with absolutely no sales experience, are just starting out in sales, or have been in sales for years, there are plenty of nuggets of advice here that can make your sales process easier, more lucrative, and all around more enjoyable.

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    Source by Tyler Tichelaar

    Views: 0

  • Entrepreneurship Knowledge Services

    Entrepreneurship Knowledge Services

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    When an entrepreneur is starting a business he or she is faced with the requirement of several functions in which they might not be experts. They may know, for example, all there is to know about wholesale distribution but have no idea how to build a website.

    Since most companies are started with very limited funds, many entrepreneurs are reluctant to set money aside to pay for consulting services to fill in their knowledge gaps. For example, many create a website from the many templates available. Some are even free.

    Where the company website is concerned I feel that the use of existing templates is a false economy. The website functions as an online calling card and needs to put your best foot forward. For site visitors, seeing a format that they have seen before can reflect badly on you.

    The amount of time required for the entrepreneur to become proficient enough to develop a quality website takes time away from tending to functions relating to product knowledge, operations and management. Contracting with a website development company could be the solution.

    Websites, to be noticed, must go through the Search Engine Optimization (SEO) process. The purpose of SEO is to improve your website’s chances of ranking high in a search. The mechanism for doing this is complex and dynamic. This again is a very specialized function that is often beyond the capability of the business owner.

    There are functions which may be grouped under the heading Entrepreneurship Knowledge Services that will present the company at its best. In addition to the website and SEO examples these can include Business Strategy Planning and Business Valuation Services.

    Entrepreneurship Knowledge Services is a rich term covering what one needs to know to be a successful entrepreneur. There are other issues to be considered besides knowledge however. Do you have the right temperament? Do you have enough tolerance for risk? Can you acquire the funds to be a success?

    My recent experience is that the cost of business services for the self-employed is going down. One of the reasons is the quality and economy of services from Indian consultants. My experience with two firms in India has been positive. This is simply my experience, and yours can be vastly different, but I got a substantial amount of website design for about $4,000 and SEO for about $2,000.

    Your reaction may be that adding $6,000 to your startup expenses is prohibitive, but by farming this out the entrepreneur should find a quicker path to profitability.

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    Source by John Vinturella

    Views: 0