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  • One of the Best Pound for Pound: Juan Manuel Marquez

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    Mexican boxing legend Juan Manuel Marquez is not only a legend in his home country but also a global sports icon. His story is inspiring and is an example for other young boxers to follow. Hailing from Iztapalapa one of the poorest regions in Mexico Marquez’s rise from an average Mexican to a boxing legend is nothing short of amazing. Currently Marquez is preparing for his next big fight against Timothy Bradley. The Marquez VS Bradley fight is among the most anticipated this year as this match could determine once and for all the best welterweight in the world. In light of this fight and his overall career Juan Manuel Marquez is launching a new documentary titled Libra X Libra (Pound for Pound). Let’s discuss this documentary and Marquez’s story in more detail.

    The Documentary

    All boxing enthusiasts going to the Marquez VS Bradley match should watch this documentary. You will get to take an in depth look into Marquez’s life. Everything related to his boxing career has been discussed in this documentary. You will get to hear the views of those who trained Marquez and helped him throughout his career. You will get to see Marquez’s background and learn how he started his career.

    Training and Fitness

    This documentary just might encourage you to get Marquez VS Bradley tickets. Libra x Libra will show you the training regime of this great fighter. You will get to know what makes Marquez special as a boxer in the ring. Marquez will also discuss how he keeps himself in shape and what motivates him every time he steps in the ring for big fights such as the upcoming Marquez VS Bradley match.

    Family

    The documentary will take you right into Juan Manuel Marquez’s home and show you how he spends time with his family. Marquez will also talk about his beliefs and some of his proudest moments in the boxing ring.

    Conclusion

    Libra X Libra should excite all boxing enthusiasts. This is a great documentary that shares the experiences of a true boxing icon. Anyone who is planning to go to the Marquez VS Bradley match should watch this documentary first. It is a must watch for everyone as it will give you a detailed perspective into Marquez’s life and career. The documentary has a runtime of 90 minutes and is in Spanish. But you can get English subtitles as well if you don’t understand the language.

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    Source by Marisol Martinez

    Views: 0

  • All Natural Erectile Dysfunction Cure

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    There is no such a disease that has a harder impact on mans life then erectile dysfunction. Your whole world collapses when you discover that you are not enough of a man anymore. To make it worse, men of all ages across the board are affected with erectile dysfunction. Sometimes, ED is experienced as early as late 20s. The men the most affected with this disorder are in their 30s and 40s. Being sexually dysfunctional after the age of 50 is considered by many to be a normal thing. But then on the other hand, why worry when erectile dysfunction can easily be fixed with a magic blue pill. Can it really?

    To answer that, lets look at some facts, then you can decide for yourself if the blue pill really is what it says it is, or it’s just another Big Pharma deception skillfully imposed on mankind.

    For the proper erection it is important to have good circulation and healthy nervous system, for the brain upon arousal to send the message for the body to start creating the erection.

    When arousal commences, arterial muscle tissue in the lining relaxes, which increases the blood influx with blood that is high in oxygen.

    Veins elasticity is needed for penis to sustain the erection, because veins constrict to prevent blood from leaving the cavernous cells.

    The erection creating impulse sent from the brain then passes through erection nerves ( cavernous nerves ) situated right at the bottom of the prostate gland, and into the penis.

    Hooray, the erection!

    However this story in real life situation usually doesn’t finish with a happy ending but rather in a shameful failure. Obviously, a million dollar question is, what is the cause of erectile dysfunction?

    Western medicine says that there are several causes of erectile dysfunction. They list as most common disorders, high blood pressure, cholesterol and enlarged prostate. To overcome all these conditions, and to achieve erection never the less, they suggest using drugs for erectile dysfunction, like Viagra, Levitra, Cialis etc.

    Interestingly enough, very few want to know why these disorders happen to begin with. It seems that people are forgetting the simple fact that, to learn how to cure we must learn why it is there in the first place. So what is the cause of all these conditions, and then, what is the cause of erectile dysfunction?

    The cause of any disease, dysfunction or condition is acidic body. Acidic body occurs when our lymphatic fluids become acidic because of the junk food or poor quality food we choose to eat.

    Lets now take a look at each of these so called causes of erectile dysfunction and dismantle them one by one.

    High blood pressure is nothing other then, our body trying to compensate for the lack of oxygen which happens when our diet is short on alkaline minerals. Shortage of alkaline minerals equals acidic body.

    Cholesterol comes about because of the same reason, acidic body. Our body protects our blood vessels from the acidic lymphatic fluids so they wouldn’t burn, or even worse dissolve, by creating cholesterol as a protective layer. Here again the acidity is the cause.

    Enlarged prostate is, like the conditions mentioned, noting other then a result of acidic body. Prostate becomes enlarged, inflamed or burned if you will by acidic lymphatic fluids. The erection nerves at the bottom of the prostate get stretched and rigid because of the same reason and they loose the ability to conduct the brain signal which is necessary to sustain the erection.

    Now when we answered the million dollar question, what is the real cause of erectile dysfunction, lets answer another one, what to do to prevent erectile dysfunction or if you have one, how to cure it.

    We must learn to eat an alkaline diet that is going to be rich in all alkaline minerals. These alkaline minerals, and only these alkaline minerals have the potential of neutralizing the body acids. Our pH of both saliva and urine has to be above 7.2 to permanently cure erectile dysfunction.

    You should always look to supply your body with alkaline minerals through the natural foods in your diet. Alkaline minerals in natural foods are in ionic state and they are easily absorbed by the body. Rock minerals bought at your local pharmacy are nothing other then a waist of money, because these can hardly be absorbed by the body, if any at all.

    Two foods that are your very best source of all alkaline minerals are black strap molasses and kelp. No other foods known to mankind can match the amount of alkaline minerals found in black strap molasses and kelp ( especially Ascophyllum Nodosum ).

    To buy black strap molasses of top quality and top quality cold water kelp click here now.

    For the rest of the folks who still believe in the magic power of the blue Viagra pill I suggest you look up what the ingredients are. To help you out a bit, all three, nitrates, titanium and aluminum are highly harmful and life threatening toxins. While you’re at it, check also if it says anything about, if it contained oxygen or alkaline minerals, because last time I did, there wasn’t any.

    Alkalize or die early death.

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    Source by Zoran Jovanovic

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  • Implementing the Character’s Emotion

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    Now that you’ve made your choices, how do you generate these emotions and make them readable to the audience? And in doing so, does the actor actually feel the emotions or simulate them? These are the questions often asked about portraying the emotion.

    It stands to reason if you want to affect the audience and move them, you, playing a credible character, must feel these emotions. But you must feel them in such a way that they are conveyed to the audience. The degree to which you feel each emotion will depend upon the method used to carry out this feat and your ability to master it.

    Actors involved in what is termed “Method Acting” use the affective memory to generate emotions. Here the actor recalls a specific event in his own life that has produced the required feeling. For example, remembering a fight you had with another student in high school could arouse the emotion of anger. Recalling the death of a close relative might generate the emotion of grief. The actor has to go back, replay the experience leading to the desired emotion, and relive those moments in his mind. Through this method, the required emotion is revived.

    There are some benefits and also some dangers in this type of emotional generation. Usually, emotions derived this way seem real and deeply moving, more so to the actor than the audience. That’s because there is a tendency to internalize these emotions so much that they are not fully evident to the viewer. The method does make producing emotions seemingly easy, but at a price.

    You will find that emotions take time to evolve naturally and resist abrupt changes when deeply seated in ones memories. This is one reason few method actors make it big in comedy. The changes come too quickly and the method actor usually lacks the required emotional agility. Likewise, the method process takes up valuable rehearsal and production time as the crew and cast wait for the actor to call up the right emotion.

    Actors using the method are likely to develop a self-indulgent feel “good” attitude which gravitates towards feelings closest to them and more comfortable for them to generate. The performance then becomes one that portrays the actor’s reality and not that of the character’s. You can see how this may stifle the actor’s imagination and limit the search for emotional truth. The method can likewise put a strain on the actor’s psyche. Using past events, some best left forgotten, can lead to situations where it affects the actor’s mental stability.

    Another danger is that of becoming bored with affected memory when repeated retakes or performances are required. There is also the possibility of being so caught up in past events one does not relate as the character.

    Another way to generate emotions is to rely on our emotional conditioning, the response to the word for each feeling, and the ability of the body to remember the resulting psychical (of the mind) and physical manifestations. This is the most simple way to produce a whole galaxy of emotions with little effort on our part. Through our childhood development, we are conditioned by the meaning of words, especially with regard to feelings. We respond to them without any conscious thought.

    Consider what happens when you are reading a good book or script. You become involved in the story and the characters. You see and feel their imaginary lives. And when you read the action description:

    She looks at his mangled body, then turns away in horror.

    The word itself is the key to what she felt. We don’t have to stop, reflect back on our own life and re-experience some past event. The response is there before we have time to think. The word itself is the signal to release all the information we have on that emotion and to invoke an immediate physical response.

    This response, while different for each person, still has common traits and a behavior that tells others which emotion is being felt. It’s almost a language in itself and a part of our non-verbal communications.

    The answer lies in the fact that in physiological terms, all emotions have similar traits. That is to say, if we were to test the breathing, heart rate, skin temperature, etc., of two people, one feeling rage and the other joy, the “physiological” signs would be similar. Only the face, gestures, and movements would signal which emotion they were actually feeling. But the flush face, the pulse and breathing rate, etc., all signifying the energy behind the emotion, would determine the size of the emotion.

    Through this process we have learned how to reach and find the emotion. But now, we must learn to nurture these feelings, making them big enough for the performance and adapting them to build credible characters.

    As we said before, emotions are feelings large enough to change your life or destroy it. They need to be powerful feelings, but all that you start with is the small sensation that the name of the emotion evokes. How can we make it bigger?

    As the word for the emotion is read, the actor feels a response centered somewhere in his body. For instance, the emotion “fear” might be felt in the stomach. For another actor, it might be in the shoulders and neck. “Suspicion” causes a response around the eyes. “Lust” in the hips or groin. “Desire” could be centered in the lips or eyes.

    For each actor, the physical response will vary. But the important thing is that the actor feels these responses and gains awareness of the physical symptoms in various parts of his body.

    How do we increase this energy level? There is a technique taught by Don Richardson, a well know TV director. It entails having the actor do some physical exercise, such as push-ups, until he’s completely out of breath. Then after a few moments, have him go directly into the scene with his intention and emotion located and his energy level at a peak. The result is astounding for the actor has no choice but to emote fully.

    The next step is to start from a totally relaxed state, retaining the selected intention and emotion, and then adding what one felt at the peak when doing the push-ups. The small emotion is now fired up by a burst of adrenaline flowing through the system as the body recalls the effect of the push-ups. The emotion is thus achieved on a large-scale as the body remembers the intense physiological state attained earlier.

    Now the emotion has to be adapted to create your specific character and make him credible. Credible emotions evolve out of the character’s perception of reality, their past experiences (emotional conditioning), and their struggles as they strive toward their goals. Character traits also play an important role in how emotions are adapted. For instance, is the person you are portraying mainly rational, mainly emotional, or a balance of the two, and as a result, would the feelings be out flowing, repressed, or even denied? Is there a great deal of inner conflict where the emotions hinder the character from attaining his objectives? What is the dynamic range of feelings, deep, shallow, explosive, etc? All these questions entail a good deal of research into creating the emotional side of a credible character.

    To assist you in this regard, I’ve compiled discussions on the various root emotions. These will aid you in adapting emotions to your specific character needs as well as improving your emotional range and awareness.

    The third way is indicating the emotions through mechanical acting. In this approach, the actor imitates the physical responses, mimicking the feelings as displayed by others.

    People often look down on mechanical acting. Yet sometimes, it becomes a necessity, either as a training or rehearsal tool exploring possible expressions and gestures, or when the actor’s capabilities cannot fulfill the complex demands of the scene. Demands such as acting style, blocking, stage business, and/or quick precise attitude and emotional changes. In such situations, producing the proper emotional illusion through a mechanical response will, at least, get the actor through these difficult moments. In addition, the director may specify certain emotional responses to attain his vision of the story, responses that may later be embellished by editing, music, and sound effects.

    In certain types of performances, particularly comedy sketches, parities, certain sit-coms, and stand up comedy, experience with mechanical acting is helpful. This is because the focus is centered on dialogue emphasis, precise timing, and clarity of attitudes. Likewise, exaggerated surface emotions have the potential to change unexpectedly while deeply felt realistic emotions lack this agility.

    This is not to say that the actor can not feel these emotions. In fact, he may feel them strongly, but the expression begins as a duplication of some physical response. Life studies, the observing of real people, nurture such emotional beginnings.

    ROOT EMOTIONS

    Root emotions are active feelings that clearly convey what is felt by the characters. They do not include happiness, sadness, sorrow, loneliness, or nervousness as these are not an emotion, but state of being. The state of being is the result of an emotion. Root emotions, on the other hand, are the cause and have the potential to affect change.

    Certain weak and complex emotions should likewise be avoided. Self-pity is weak in that it plays an effect and is often resented by the audience. Disinterest and boredom are likewise poor choices as there is no active force to motivate the character.

    Love is also a poor choice in that it is a complex emotion made up of many other feelings. Playing the feeling of love immobilizes the character rather than inviting action. A better choice would be to play a definitive emotion such as desire, lust, joy, exhilaration, or exaltation. In an unstable relationship, other emotions such as jealousy, suspicion, bewilderment, guilt, or embarrassment, along with certain other emotions, could be used. By using one single root emotion at a time, subtle shadings within the realm of love can be clarified as well as changes in the intensity.

    The emotions of the characters also plays into the psychological experience of the audience. It might be the voyeurism of spying on the character’s intimate moments. It could also be the vicarious experience of identifying with character’s situation or problems. It could also be the visceral feelings we experience as we watch the scene unfold, emotions moving us and giving us a sense of being entertained. Strong emotional choices and well-portrayed feelings, ones that connect with the viewer, can make for interesting and memorable scenes. They can help create anticipation, arouse curiosity, and hook us enough to be intrigue and involved.

    I’ve divided the most frequently used root emotions into five different categories. Each category is further clarified as to the focus of the emotion as well as the general clarifications.

    ROOT EMOTIONS

    DARK EMOTIONS (Active – Directed at or against someone, something.)

    Rage

    Anger

    Hatred

    Contempt

    Jealousy

    Envy

    SURVIVAL ORIENTED (Reactionary – Selfish – Focus usually on the expected or imagined.)

    Terror

    Horror

    Fear

    Dread

    Despair

    Grief

    Suspicion

    Apprehension

    GOAL ORIENTED (To find, to obtain, to provide – Focus usually on wants.)

    Revenge

    Ambition

    Greed

    Hope

    Desire

    Lust

    Determination

    Compassion

    Curiosity

    EGO ORIENTED (Self evaluation & result – Focus usually on masking or repressing the emotion.)

    Guilt

    Shame

    Indignation

    Intimidation

    Embarrassment

    Resentment

    BRIGHT EMOTIONS (Enjoyable – upbeat – Focus usually on the continued enjoyment.)

    Exaltation

    Joy

    Pride

    Exhilaration

    Wonderment

    Bewilderment

    In review, root emotions motivate you to fight for something, to change your (the character’s) life or destroy him (the character’s dramatic soul). To be a strong sympathetic character, always play the fighter’s side of the emotion, thinking you can win rather than loose. The physical look of one particular emotion will vary depending on the story situation, the characters, and the natural casting chemistry within and between actors.

    To further your knowledge on this subject, explore the physical sensations, sources, forms, and dynamics of the most common root emotions. Observe emotions in life as well as performances. What are the defining characteristics? Such research will also serve as a guide in stretching the clarity, strength, and polarity of your emotional repertoire.

    This chapter has covered the basic skills used in building and implementing dramatic emotions. Use these skills as tools to nurture and release the character’s true feelings, and make them readable to the audience. Most important, create emotions that serve the story, its genre and purpose.

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    Source by Erik Sean McGiven

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  • Landmark – The Inside Story of America’s New Health Care Law and What It Means for Us All

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    Book Review: Landmark – The inside story of America’s new health care law and what it means for us all

    Landmark is a collection of essays written by various reporters, editors and national staff of ‘Washington Post’ followed by the actual text of the bill. It provides a comprehensible summary of the legislation and examines its impacts on Americans on various categories and on health care system as a whole. In addition to this, it gives a very rich historical background and perspective. Such as how the legislation came together, the events and negotiations, the political challenges and obstacles, etc etc

    The book has a systematic structure and is divided into three sections. The first section provides behind the scene reporting about the way the law came up. The second section highlights the effects and impacts of the new law whereas the third section is a summary of the legislation.

    For a lot of people, the presence of the historical background makes it a worthwhile read as it also covers a lot about the national healthcare coverage. People also find it a worthwhile read because it gives a proper and detailed coverage as compared to the fragmented and sensational media coverage.

    Although the bill seems to be corrupted in a few places, the authors still manage to convince you that the law will change the way doctors make business and also mark a change in the patients experiences.

    This book will increase your knowledge on the issues related to this bill and your ability to discuss and debate on the issue will also be enhanced. This book provides a very balanced perspective and should be read by all.

    Landmark is a well written analysis of the new health care reform bill, all of the contributors clarify specific areas of the bill, recommended.

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    Source by Jami Kiya

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  • Warning Regarding Holly Mann’s Honest Riches

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    I like Holly Mann’s E-book on how to make money online and if I had to go back in time and buy it again, I would. Or … okay, I admit it. I absolutely love her book.

    So why am I writing a warning?

    First of all, you might be wondering what I’m talking about. Who is Holly, and what E-book?

    Holly Mann is a single mom and a retired “disabled” army veteran in her mid twenties. (I have no idea what her disability is, she looks pretty healthy and strong to me and you should see her as a contortionist!) She is an American living in Thailand with her toddler son, Josh.

    On her website she tells the story about how she went from $0.00 to $12,000 per month in online income. In other words, she started from virtually nothing but now she makes a killing online, working from home.

    Holly wrote an E-book which teaches anyone how to work at from home to make money on the Internet. This is something that even the complete beginner can understand. When I first read it, I was completely clueless – not only about how to make money online, but on the Internet in general. I didn’t even really know what a website was.

    If you have heard of the “Rich Jerk” you may have heard of Holly. Holly originally read the Rich Jerk’s E-book, but then wrote her own, under the motto to “No thank you Rich Jerk – Honest Riches!” Holly promotes honest and ethical ways to make money online which are successful and also helpful to others. In other words, she teaches you to earn money by providing services and products to people that will help them. She doesn’t teach you to fool people out of their money. People who operate this way always win out in the end.

    The money-back guarantee and the low price of her E-book is one reason why it is very easy to buy her E-Book and try out what she teaches.

    Holly is also human.

    Holly’s E-book teaches the complete beginner how to make money online. It includes methods on how to make money with no start-up cash, how to earn money by promoting other people’s products, how to use advertisement to earn money on your own website or blog (and even how to do it for free), how to write and submit articles which will result in online income, how to create your first website, and a lot more. Her E-book is also full of links to websites and software which will save you hundreds of hours in getting off the launching pad. And she throws in plenty of free bonuses.

    So what’s the warning?

    Well, when I first wrote this article (years ago) there were two points in her E-Book where she suggested methods of making money online that had been workable when she wrote them. But times had changed slightly so there were a couple of points I thought people should know.

    However, by now Holly’s E-Book has been revised and even those points are clarified extremely well.

    So there is no warning. In fact, I have recently reviewed the 2008 edition of Holly’s E-Book. It is not released yet but Holly sent it to me in an email.

    It is a virtual treasure. (By the way, the price will go up when she released the new version, probably in mid-August 2008. But if you buy the current version at the current lower price, you will get a copy of the 2008 version for free when it arrives.)

    Holly’s 2008 Honest Riches III contains 277 pages of very easy to read information. Everything you need to know about Internet Marketing is covered. And what makes Holly stand out from the crowd is that she uses such simple terms and explains things so clearly, that anyone can understand it. I found simple explanations of concepts that I had been searching for for ages.

    She also explains everything that is vital in making money online so that you will be clear-headed in taking every step you need to take, without wasting your time in confusion and blunders. Holly gives you the step-by-step instructions and procedures to take so that you can start making money online and reaching your goals.

    If there is only one thing you ever purchase to help you learn to earn your living (and more) online, I can honestly say, without a doubt that it is this E-Book. As a rule, I do not promote products in the field of Internet Marketing that I have not used and loved. There is just too much low-quality (or worse) garbage out there.

    I have heard some people ask if Holly is a real person. Holly is a friend of mine. I have taught her to write poetry.

    One of the things that makes her stand out from the crowd is her willingness to help people. Time and again, you see her going out of her way to give extra assistance and advice to people who want to succeed in making money online.

    All said, Holly’s E-book is still the best I know of, for teaching the complete beginner how to make money online.

    If there were only one purchase I could make in that field, it would be Holly’s E-book. And without it, I would still be swimming in confusion, or would have given up long ago.

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    Source by Anna Vera Williams

    Views: 0

  • Was Ever Vlad the Impaler (Dracula) In Love?

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    A Dracula love scene is what a lot of people search for, but what about a true love story of the famous Prince? The character of Vlad Dracula III – Prince of Walachia in the XV century – was during the time the subject of many books, articles, movies, stories, etc. so that, more people could say that everything has been told about him. The truth is there are still a lot of important details about Prince Vlad’s real life, unknown to the large readers. Of course, it is pity to not be brought to the light for the audience! About Vlad Dracula Impaler everybody knows today that was a cruel person, a merciless impaler, and so on, but did you ever think that he could have been in love? Less people know that Prince Vlad Dracula III had also a romantic side!

    A Transylvanian Chronicle from XIII century discovered in Brasov town- Romania, reveals rare details about the life of Vlad Dracula III during his stay in Brasov region between 1451-1456. Through other unique information about him, there is also one that refers to a deep Dracula love scene lived with a young beautiful German Saxon girl. You have to know that as a person, Vlad Dracula Impaler was a charming man! The other knights envied him not only for his ranks and bravery, but also for his physical appearance, for his charming green eyes “like of a dragon” as the chronicler Bonifinius noticed. The women felt attracted by him, so that except his two well known marriages, he had more love affairs, having also some illegitimate children. It is to know that before becoming ruler of Walachia in 1456, Vlad Dracula III was the military governor of Southern Transylvania for 5 years. Meanwhile, Vlad Dracula Impaler lived one of his greatest love affairs, with a beautiful German Saxon girl, named Katharina. Moreover, it is supposed that this relationship was one of the intrigue reasons that led to his arresting in the autumn of 1462 by Matei Corvin! How the things happened in this unique Dracula love scene?

    It is about Katharina Siegel, the daughter of a weaver from Brasov town and one of the most beautiful girls in region, more Saxon knights pretending her heart. Well, my friend, according to the local custom, every family from the town should have assured by turn, the provisions for the soldiers who guarded every craft’s bulwark. In a frozen December morning of 1455, it was the turn of Siegel’s family to supply and Katharina strove together with her cousins to push up a sledge, to the fortress’s hill. Vlad Dracula Impaler who just were up in the bulwark with his officers, saw Katharina tormenting and to the every body’s astonishment; suddenly he got down to help her! In the spite of the horrible things she heard about Vlad, Katharina was impressed by his kindliness! Meeting the young 17 years girl, with her blue big eyes and golden hair, Prince Vlad Dracula III had felt suddenly in love at first side and in the spite of his friend’s advice, he involved in a deep love affair with the beautiful Saxon girl. Nevertheless, this relationship was considered an offence by the high Saxon families, as most of them desired Katharina to become their daughter-in-law. In the spite of all risks, Vlad Dracula Impaler did not gave up this relationship and the Saxons from Brasov region will never forget this!

    Katharina and Prince Vlad lived a great romance for many years, even if he became ruler of Walachia in 1456, thus being forced to leave Southern Transylvania. Vlad Dracula III loved her so much that even intended to marry her after he became widower in 1462, as his wife Jusztina suicides herself. However, he did not succeed to fulfil this intention because in 26the of November 1462, he was arrested during the passing of the narrow place in Piatra Craiului Mountains, close to the famous Bran Castle Transylvania. This arresting of Vlad Dracula Impaler was the consequence of the Saxons merchandiser’s intrigues from a fake letter sent to Matei Corvin, King of Hungary and Prince of Transylvania. According to the Transylvanian Chronicle, it is supposed that Vlad’s Saxons rivals to Katharina’s heart, essentially contributed to the intrigues that changed in this way, Vlad’s thread of life! Matei Corvin kept him in detention for 14 years, where he had his own style of life and in time the things got change.

    However, even Vlad Dracula Impaler had during his life more love affairs and he will even marry later for the second time with a relative of Matei Corvin, the beautiful Katharina will always remain in his heart as his greatest love ever! It is a real Dracula love scene, scarcely to meet in the historical documents!

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    Source by Aurel Danescu

    Views: 0

  • Customer Trust and Loyalty

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    Customer trust is a precondition for prosperity. Yet, most businesses…

    o Act as if customer trust develops because the business believes it is honest.

    o Build only a shallow type of trust that does not lead to profitable relationships and loyalty.

    o Have no strategy to build the type of trust where customers increasingly value the relationship.

    Now is an excellent time to aggressively and systematically work at building customer trust. Virtually all businesses have been tainted by the general rise in societal distrust of companies.

    o A recent Datamonitor study of consumers in the USA and Europe found that 86% are less trusting of companies than they were five years ago.

    o 80% of people stop buying products or services from companies when their trustworthiness comes into question (Edelman 2005 Trust Barometer)

    o People spread distrust to friends and associates, the people we trust most.

    o Over 33% who lose trust in a company, openly campaign against that company on the Internet.

    The Datamonitor and Edelman research demonstrates that it goes beyond a few isolated cases. Furthermore, according to a Yankelovich study, more than two-thirds of people don’t believe advertisers and marketing. They see it as self-serving distortions.

    Customers want to do business with companies they trust but, don’t know who to trust. Therefore, companies that proactively demonstrate trustworthiness stand to gain a tremendous source of competitive differentiation.

    What is trust and why is it important to customer relationships? Webster gives two definitions of trust that help separate the wheat from the chaff.

    1. firm belief or confidence in the honesty, integrity, reliability, justice of another person or thing.

    2. confident expectation, anticipation, or hope; as in trust in the future.

    Most companies believe they are trustworthy but only measure up to the first definition. They want to be known as a company that is honest, reliable and fair. They expect their products live up to expectations and when they don’t they think they treat customers equitably.

    Do you think your company measures up? If you say yes, ask yourself what you proactively do to build this trust. Many companies have no deliberate strategy.

    If you have a deliberate strategy, now might be a good time to question how well it is working. As mentioned above, Yankelovich’s research shows that most customers don’t believe your marketing and advertising. And, the Edelman Trust Barometer concluded that when looking for a credible source of information on a company or product, CEO’s, employees, public relations people and celebrities rank in the bottom half.

    Measuring up to the first definition of trust is essential to sustainable and profitable customer relationships. However, even if customers believe your company is honest, reliable and fair, this is no guarantee they will be loyal and profitable. To garner commitment, profitability and high lifetime value, a company must measure up to Webster’s second definition as well.

    Businesses that meet the first definition but not the second, run into the Satisficing Trust Barrier. Satisficing trust is the trust that allows a customer to feel comfortable in buying products or services from a company. It is a sense of confidence that the company will stand behind the product. It is sufficient trust to purchase a well-defined product, a commodity. In a world of abundance and overwhelming choice, satisficing trust does not insure repeat business. Customers buy commodities that offer the best trade-off between satisficing trust, price and convenience. Some companies become complacent because they feel they offer the best combination of the three. Unfortunately for them, all it takes to lose customers is for a competitor to create the perception of a better deal. No real relationship value has been accrued by the company who wins business this way.

    The operative words in the second definition of trust are “hope” and “trust in the future.” Many purchases these days are not commodities; they are not well defined and may not have a track record. To make these types of purchases the customer must take a “leap-of-faith,” and this requires trust. In this type of trust the customer must believe that the vendor company is truly interested in a win-win relationship. That is, they are interested a long-term relationship where both parties benefit. This type of trust grows out of experience with a company demonstrating a real commitment to win-win. Since virtually all customers have been “burned,” companies often have to subjugate their short-term interests to stimulate the development of faithful trust.

    Customer want to build relationships that help them more confidently make “leap-of-faith” decisions. Being able to rely on this trust helps them simplify things in an increasingly complex world. When this happens, trust in the relationship becomes more important to customers than price and convenience. It starts with “hopeful trust.” Customers want the best for themselves. They want to adapt and to embrace change, and they will place extremely high value in relationships that help. Customers are on the lookout for signs from companies that their “hopeful trust” will be well placed. But this “hopeful trust” is just a test. If experience demonstrates that trust in the relationships is justified, faithful trust will emerge.

    When trust morphs from “hopeful” to “faithful,” a very significant twist occurs. The main concern of customers shifts from price and utility to the seeking of advice and guidance. When price is an issue, customers withhold information. When they seek guidance, they openly share. “Faithful trust” enables this openness. It also enables both parties to prosper and builds a basis for co-adaptation, now and in the future.

    The trustworthy company gets the immediate sale, but they get much more. Snafus or mistakes that might have once terminated a relationship are now overlooked for the sake of the relationship. Customers become turbocharged advocates. They don’t merely tell others what you sell; they vouch for you and the relationship value you deliver. They come to depend on your business and, as a consequence, they want you to thrive.

    The real-life story of Billy Blue, a men’s clothier in San Francisco illustrates the power of fully trusting relationships. Billy Blue’s thriving business took a nose dive during the dot.com crash. The downturn was so severe its owner, Billy Bragman, considered closing his doors. Instead, he wrote his customers a letter explaining the situation and asked them to buy more clothes. Even though many of his customers had their own business “trial and tribulations,” they increased their clothes purchases. One guy sent a check for $2,500 with a note saying, “You know what I like; just send me some new clothes.” Billy Blue customers could easily have turned to other men’s stores but they chose to support Billy Blue. They valued their relationship with Billy Blue and didn’t want it to go out of business.

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    Source by John Todor

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  • How to Lose 80 Pounds in Ninety Days Or Less! Two Powerful Secrets They Don’t Want You to Know

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    Do you want to lose 80 pounds in ninety days or less? Do you want to get rid of the stubborn stomach fat and become more lean and sexy?

    Well, I have the answers for your questions. But before that, here is my story-

    I weighed 250 pounds and had a huge 40 inch waistline. I do understand the way you feel. After being frustrated with weight loss pills and fad diets, I gave up. But then I came across these two powerful secrets which changed my life.

    After using these secrets I lost around ninety four pounds in just seventy four days. If I can do it, so can you!

    Warning: There is a disadvantage if you use these secrets. You will definitely lose 80 pounds in ninety days or less if you follow this method.

    But the problem is, you will have to follow a healthy lifestyle if you want to maintain that weight.

    With that said, here are two secrets to help you lose 80 pounds in ninety days or less…

    Secret # 1 – The Apple Diet

    The apple diet is one of the best diets on the planet. During the course of this diet, you are allowed to eat apples and drink water. Nothing else. You can bid goodbye for your junk foods.

    How Long Should The Apple Diet Be Followed?

    The Apple Diet lasts usually for around three to five days. I understand that it’s not possible for some people.

    If it’s not possible for you, you can still follow the diet and lose 80 pounds. There are lots of variations to this diet. Here’s one of them:

    Follow the diet for only one day every week for the next three months.

    What Are The Benefits Can You Expect From The Apple Diet?

    1. All the unwanted toxins present in your body will be washed away.

    2. Your body’s fat burning process will quadruple

    3. All your skin problems like acne will reduce or be completely gone.

    4. You will have lost a lot of weight.

    5. You will have more energy.

    6. Your immune system will be stronger

    7. You will have better bowel movements

    8. Any infections will go away

    Secret # 2 – Replace Your Drinks

    This is a powerful secret. Replace all your drinks with Water or fruit juices. For the next 90 days, don’t drink coffee, sugary soft drinks or alcohol. Here is what you can drink…

    1. You can drink green tea

    2. You can drink Apple/Lemon/Grape juices

    3. Cranberry Juice

    During these ninety days, stay away from junk foods and processed foods. Also stay from supplements that promise miracles.

    And keep drinking lots of water. This is the simplest and the fastest way to lose 80 pounds in 90 days or less.

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    Source by Jennifer DeAngelo

    Views: 0

  • A Beautiful Mind – Nobel Prize Winning Doctor John Nash

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    “Nothing’s ever for sure, John. That’s the only sure thing I do know,” says the schitzotypical auditory plus visual delusion and hallucination known to John Nash as Charles. This is very true even coming from one of these three imaginary people that John Nash believes to be a part of his daily life. Although non-existent these characters including not only Charles, but his adolescent niece Marcie, and his military contact William Parcher or just Parcher, play a pivotal role in the life of professor and doctor, John Nash.

    True, much of what the public knows of the mental disorders, and specifically Schizophrenia is based on what they observe from films and television. This Oscar/Academy four time wining film, A Beautiful Mind, is a very compelling story about a genius mathematician/ cryptologist, who’s life in Cold War era America, aroused his super paranoid and delusional thought process to overwhelm his mind.

    ONSET:

    John Nash exhibited mild symptoms or schitzotypal behavior probably through his childhood. This is evident because of his avoidant personality shown by his impeded interpersonal communication and relationships, and by his moderate “word salad” that he has. His hallucinations and delusions manifested initially by his graduate school Princeton roommate Charles.

    His peers played a crucial role in his life and in his recovery. Once stabilized to a level of acceptance and coping with his symptoms he is given visitations and job opportunities to help him in reintegration. Through the entire relations ship from student to wife, Alicia Nash was interceptive and supportive of his treatment and life after treatment, including a dangerous relapse of behaviors.

    Also, his peers did not initially know how to respond to the disorder because of John Nash’s involvement with the US government. It may have opaque at times but eventually they could make light of the situation once Nash was coping and stable.

    THE PLOT THICKENS?:

    John Nash almost killed his baby son by drowning him in the tub during his major relapse. He had been pocketing the medication and eventually he regained his code breaking and psychotic behaviors. He was in the back shed while drawing the bath and got caught up in what was allegedly provided by Parcher and the US governments’ highest echelons.

    + Symptoms= Racing thoughts, Hallucinations, Delusions

    – Symptoms= Cognitive impairment, grossly distorted reality

    (Axis I and Axis II)

    RETURN TREATMENT:

    Nash was able to eventually be stabilized on his psychotropic medications and with time and strong encouragements able to cope. This was abruptly made evident by his realization that the manifestation of Marcie never aged and paired his wife’s’ strong endearment and optimism towards him.

    Self Reliance was key to his rehabilitation and integration back into society. Aside from a strong support network he found that working in his field of abstract mathematics was his tool for learning interpersonal relationships and separating reality from his reality.

    The Nobel Prize was a major pat on the back for John Nash. Although he did not know the extent of his economic theories had spilled over into, Nash was still acknowledged for his intelligence. It is his life time achievement and it is he can observe that his life was great, not grandiose.

    PAST & PRESENT THEORIES:

    Although many scientific advancement have been made in psychology and imaging techniques treatment has not evolved juristically. Although doctors can now see the brain functioning and areas of brain used in a schizophrenic person the treatment is somewhat similar to that of the 1950’s. ECT, medication, hospitalization, and reintegration are the keystones of treatment for the stabilizing of this mental disorder. Then a medical round of SSRI’s and atypical anti-psychotics are used to maintain an even keel. Hospitalization is a safe way to intervene on an individual although laws have changed regarding commitment of those deemed unsafe for society. ECT has been modernized and more finite now and can be used to treat a plethora of moderate to severe mental disorders. Also, SSRI’s are more affective and paired with support many will stay stable.

    Once John Nash was known to be schizophrenic his friends help with the families clarification of his advanced symptoms. Then they slowly allow him back into his life with some initial hesitance that eventually will turn into a subject of laughter between old friends. Although some were intolerant and mocking of his disorder and effort he was able to maintain a level of functioning on the normal plane of societal existence and even win the highest scientific achievement award.

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    Source by J Greenes

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