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Tag: Speed

  • Timeshare Sales Techniques – The Statement of Intent

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    The statement of intent is an excellent sales tool for establishing a number of things right at the beginning of your sales presentation. Firstly and most importantly it is used to calm your clients down and make them feel more comfortable about being on a Timeshare or Holiday Club presentation.

    Once you have collected your clients from the reception, have them seated correctly in the warm up area and ordered their drinks, you should give them what is known in the Timeshare Industry as “The Statement of Intent”. Or “Breaking of the pact”

    Your clients are probably very nervous, either because of a past personal experience on a Timeshare presentation, or because of all the bad press and warnings they have read or heard about what happens when you attend a Timeshare sales presentation.

    The easiest way to alleviate their fears is let them know exactly what is going to happen during their presentation. People only fear the unknown. So if you let them know what to expect and in what order. They will normally calm down immediately.

    A good statement of intent should go something like this:

    “Ok John and Mary, while we’re waiting for our drinks to arrive let me tell you exactly what’s going to happen while you’re with me here today”. “Firstly I’m going to ask you to help me with a brief holiday survey about where you’ve been in the past, where you would like to go in the future, and what you’ve liked or disliked about some of the holidays you’ve taken in the past. It’s a very important part of my job as the information people like you give us, help my company to keep up to date with the ever changing holiday trends and stay ahead of the competition, then I’m going to show you around the resort and you will see why we now have so many members in my holiday club and you’ll realise the benefits that my members get from being part of such a large and well established holiday company, at the end of my presentation you will be given the option of either saying no thanks, in which case I will make sure you get any gifts you have been promised and a taxi back to your hotel, or you can choose to join the other thousands of families who said yes and are now enjoying the many benefits of being part of my club and I will make sure my manager is available to sort out the best possible deal at the best possible price, either way the choice will be yours.” “All I ask is that you allow me to do a full presentation and answer all your questions before you make your choice.” “Is that fair enough?”

    Now get all parties to agree and shake all their hands. At this point you must confirm that they are OK for time, that they’re not rushing of to meet any one in half an hour and they haven’t left Grandma alone on the beach in full sunshine.

    Apart from relaxing your clients and making them more open minded, you will have also got rid of the time problem. If they start pushing you to speed things up you can just remind them that they agreed to allow you to do a full presentation and you shook hands on it.

    Your clients will have agreed to give you at least ninety minutes. It’s up to you to turn that ninety minutes into a three hour presentation that ends in a deal!

    They won’t even notice the time if you, entertain them, win them over, and close them using the “Simple Selling Skills” you’ll be learning when you keep dropping by my site on a weekly basis.

    See you next week.

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    Source by Alan Roy Hocking

    Views: 0

  • Using Reiki to Heal a Broken Heart

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    When dealing with heartbreak the widespread belief is that time will heal all wounds. Although this is most assuredly true, there is a way to accelerate the healing process to bring some much needed emotional relief. That way is Reiki! Reiki (pronounced Ray-Key) is a form of healing energy that was first discovered in Japan in the early part of the 20th century by Dr. Mikao Usui and was later brought to the United States in the 1950s. It is now beginning to become more main stream as an alternative treatment for healing and well-being and is an excellent way to speed up the healing of a broken heart.

    Reiki is gentle and non-invasive and has been shown to dissolve energetic blocks in the body which in turn allows the body to heal more rapidly. In his book, Reiki, the Healing Touch, William Lee Rand describes Reiki as being able to heal,”…by flowing through the affected parts of the energy field and charging them with positive energy. It raises the vibratory level of the energy field in and around the physical body where the negative thoughts and feelings are attached. This causes the negative energy to break apart and fall away. “

    Since Reiki works on both a physical and spiritual level, it offers extra support when one is going through a break-up. Reiki is administered by the Reiki practitioner placing his or her hands on the client and allowing the Reiki energy to flow through his or her palm chakras. The Reiki energy then enters the client’s body and dissolves blocks of energy it encounters thus harmonizing the body and spirit of the client. This in turn allows the client to more readily heal from emotional and spiritual trauma caused by the break-up.

    Many Reiki practitioners are also able to clear out and balance the chakras of their clients. Having a Reiki practitioner clear out and balance one’s heart chakra, specifically, during this delicate time will not only help one to become more loving and kind to oneself, but may also allow one to more quickly be able to trust and offer love in a future relationship.

    Reiki is a powerful yet simple holistic modality that everyone can benefit from and especially those dealing with a recent loss. If you feel that Reiki treatments are something you would like to pursue to assist in your healing process, you may find a local practitioner by doing an internet search of Reiki practitioners. However, not all practitioners are the same nor charge the same price and just because a practitioner charges a great deal for a treatment does not mean he or she is the best practitioner.

    It is best to do a thorough investigation of all practitioners you find in the area and compare not only prices and services offered but to also call a few practitioners to ask questions about his or her practice. This way you will get a better feel for each practitioner as an individual and can decide on whom you intuitively feel best about booking time with for your first appointment.

    In most cases, after just your first session, you will begin to feel much better both physically and emotionally. The most common experience among Reiki clients is a feeling of deep relaxation and well-being during and after a Reiki treatment with the more profound healing results being noticed after a few sessions.

    Reiki is an excellent way to speed up your emotional healing and I highly recommend it to anyone experiencing any type of heartache.

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    Source by Nancy Fowler

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  • Mercury Retrograde As Healing

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    Oh no! Mercury retrograde! Well… not so fast.

    It happens every time Mercury goes retrograde (the effect that makes the planet appear to travel backwards in the sky). Things go wrong-well, thanks a lot mercury retrograde. It’s an ingrained response. And it reveals a not-so-hidden problem (if a generally ignored one).

    Mercury, of course, doesn’t really go backwards – it simply appears to do so from our perspective on Earth. And that’s the heart of the matter – perception. We see an elliptical orbit from our own elliptical spinning. It distorts reality.

    You know this, of course, and that “mercury retrograde” refers to the astrological energetic correspondence. But consider – what is simply an ongoing cycle is perceived as ups and downs. It’s neither. It just is, a fundamental reality.

    And that’s the problem with “my current troubles are because mercury is retrograde.” No, they’re not. Rather, mercury retrograde is shining a light on fundamental problems. Literally – the foundation is lacking, creating the perception that problems have abruptly come about that were actually a long time coming.

    There’s disruption – True. But the fault isn’t negative energy.

    I had a strained conversation with my dad. My partner said something dismissive. My muscles are sore and stiff. And I’m feeling a bit overwhelmed. Mercury retrograde, right? (And let’s not forget the annoying slow Internet speed). I even blew up a wheelbarrow tire yesterday, just pumping air back into it after it went flat.

    The problems here, though, are fundamental. My dad and I have had awkward conversations for years. My partner and I have busy schedules and don’t always communicate well. Instead of rotating cardio, weights, and swimming at the gym, I did all three one day, then stacked firewood the next. My schedule is too packed, and I already knew that three months ago (will be better shortly). The Internet is often slow here (trying to get a new provider to come in). And the tire was ancient.

    Foundations build potentials – constant yang eventually fails.

    Yin energy is about potential. Before I undertake strenuous physical tasks, I have to build up over time. Before I can have open conversation when topics are difficult, I have to build trust and connection over time. Before I can enjoy fast services, I need the supporting infrastructure in place. Tires don’t last forever, and need to be inspected and maintained. And schedules packed tight don’t work.

    We’re mainly all about the yang energy. But just like mercury, it travels in circular motion (and not in a straight line and then back, however it might appear). We push and strive and force and stubbornly persist, working against nature herself, thinking we have to do so, but fooling only ourselves.

    Research shows multi-tasking is a myth (we can do both tasks separately faster than both together). “Overwhelmed” is an over-reaction we invented for dramatic effect (“whelmed” means exactly the same thing). And no matter how far you need to drive, you’ll have to stop and get fuel. Vehicle maintenance is a good idea too. If not – you’ll be sitting at the side of the road.

    Healing can’t be all yang (if you want to remain healthy)

    No one ever says: “Hey, I’d like to work on the fundamental pieces creating the health, emotional, and spiritual challenges I’m facing. Ever. Instead, it’s mostly “can you just do a session and fix this?” Frankly, sometimes yes, that can happen, but that’s not ultimately the best approach.

    Trees grow extensive root systems before branching into leafy canopies – or they’d fall at the first strong wind. Busy successful and happy people don’t “find” time to meditate-they know that an hour of focus in the morning is the reason for their continued happiness and success. Schedules can be more organic and realistic by making choices and delegating (“but I have to do these things because no one else can” is a lie we all tell ourselves). And 1 in 25 people never get sick, their entire lives – because they understand (and continually practice) balance.

    That’s why to pursue more than straight healing sessions

    Self-healing, integrating levels of being, getting unstuck, building effective meditation practice, understanding and overcoming long-term pain, overcoming emotional challenges, the 12 keys to healing-these essential building blocks help you learn to live in wholeness and ongoing health – including thriving in spiritual balance.

    Some people do monthly combination programs, so they can benefit from both healing sessions and program material to heal and to maintain their health, their mental and emotional peace and balance, and to best show up in the world to thrive as the beautiful people they always were and were meant to be.

    Because Mercury doesn’t travel back and forth on a straight line. And neither does healing. For ongoing health and progress, you must master circular effort.

    So thank Mercury for the reminder. Then turn your attention to fundamentals.

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    Source by Tim Emerson

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  • Book Review Of Millionaire Fastlane

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    Book Review of Millionaire Fastlane by M.J. Demarco

    This book is one of the best books on Entrepreneurship in which the author lays out five commandments to be on the Millionaire Fastlane. According to the author, until and unless the business complies with the five commandments, they are not destined to be successful. These commandments are:

    Commandment of Need, Entry, Control, Scale and Time (NECST).

    Commandment of Need:

    Millionaires affect lives of millions of people by adding some values to their lives and hence are millionaires. If the marketplace does not care about your product or service then it is not going to add value to the marketplace and it is a failed venture before it takes off. So, every business should first figure out if there is a need for the service or product your business is going to deliver or not.

    So, we have seen test products being sold for free to test the water. All they are doing is trying to figure out if there is any demand or not.

    People often start business with wrong reasons. They are good at something and very skilled and open a business about it. But if the marketplace does not care about it, it’s going to be a failure because marketplace is a selfish place. It does not care what you want, what you have, how good you are. All it cares about it is what is it for them. If it adds some value to their lives then they will buy it otherwise not. So, it’s a big eye opener for me and could be for so many budding entrepreneurs.

    Commandment of Entry:

    This is the second commandment to successful business. If the barrier to entry is very easy it means millions will be doing the same thing and you will not have the ability to scale your business but rather will have to decrease the price and compete those millions. Usually war of price harms all the parties. For example if creating a website and writing a blog and generate income is your business then there is not enough barrier to entry unless you try to add something extra value to the marketplace which not anyone else has added yet. An example which the author gives few times is when he thought about starting Limo business. He found it failed both the first and second commandments. There was no need for one more limo business and barrier was very low to enter into this business.

    Commandment of Control:

    If you have no control over your business and you have given entire authority to another party, you are doomed to failure.

    Many entrepreneurs start a company and then hire a CEO or CFO to completely take control of operation or finance. They know nothing about what is going on and that is the recipe to failure. Especially when entrepreneurs do not have any basic financial knowledge like what is loan mortgage, how to calculate simple interest but hire an expert to help them make decisions. Since they themselves cannot take a second look at the decisions made by their advisers, chances are that they might screw up and entrepreneur will have to bear the loss.

    One of the examples given in the book about the benefit of controlling the business is given as the following. If you are a doctor working at a private-care facility it’s natural to think that you are on the fastlane because your magnitude (price/unit) is large and that will increase the net profit and hence wealth. But, the control of the private care facility is not held by the doctors but by the owner. So, it’s him who is on the fastlane not the doctor who depends on his intrinsic value to increase the wealth.

    Commandment of Scale:

    The author gives an example of a burger stall outside a supermarket. No matter how much the owner tries, he cannot scale his business and reach out to customers outside of the supermarket. So, this business violates the commandment of scale. But an e-store that sells some product in the internet has unlimited number of customers and hence has the capacity to scale his business to unlimited level. However, if the entrepreneur can create franchise of any burger store then he has the ability to scale and will be on the fastlane.

    The author gives an example of a quote by the billionaire Mark Cuban who said it only one business to be successful. So, it’s important that we undertake projects which can be scaled up. In baseball terms, take swing for home runs not singles. If you do decide to play singles, you have to replicate the effort many more times.

    The Fastlane wealth equation is:

    Wealth = Net Profit + Asset Value

    Net Profit = Units sold * Unit Profit

    The leverage is created by the units sold. If you are selling burgers on the supermarket lot, you are limiting the leverage and hence you are on the speed limit of 15 mph road. Also, you cannot increase the price of the burger so the unit profit cannot be controlled as well.

    So, either you have to be able to reach millions of people to increase the Units Sold quantity or sell at very high price to extra wealthy clients to increase the unit profit values.

    Commandment of time:

    Time is the scarcest resource we have. Most people spend money frugally and time freely. That according to the author is exactly the wrong way to the road to wealth. Time is limited and money is abundant. Only difference between successful and unsuccessful people is the way they spend their time. The former value each moment of their life and spend it to increase their self-worth. The latter waste it on fulfilling their immediate desires like watching TV series, indulging in games etc. for long period of time etc.

    As per the author, fastlane is not an easy path but sure it should be a fast way to earn wealth.

    As a fastlaner, our goal should be to automate the travel. If you have a business which requires you to dedicate each moment of your life all the time and always have to trade time for money, it’s a job masked as a business. It’s a money tree that never grows.

    It’s normal to work more than 80 hours per week in the starting phase of a business but it’s not normal to work like that for the rest of the life which is a normal for most of the people working normal life. One of the famous quotes from the book which is often used outside as well is about how most of the people define as normal. Normal is to wake up at 6 am, fight traffic, work 8 hours or slave 8 hours Monday to Friday, save 10% and repeat for 50 years. Normal is to believe that stock market will make us rich and fastest car and bigger house will make us happy. The definition of normal is corrupted by the society and we are conditioned to believe that. In short, the author believes, normal is modern day slavery and that’s why only few have the courage and the intelligence to come out of normalcy and drive on a millionaire’s fastlane.

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    Source by Manju Pradhanang

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  • e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

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    What is e-Marketing?

    e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90’s.

    The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).

    There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.

    e-Marketing Strategy

    The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing – the well-known 4 P’s (Product – Price – Promotion – Positioning) that form the classic Marketing mix. Add the extra 3 P’s (People – Processes – Proof) and you got the whole extended Marketing mix.

    Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P’s) is built around the concept of “transactional” and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.

    These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P’s) and upon each other.

    1. Personalization

    The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.

    For example, a cookie strategically placed on the website visitor’s computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer’s experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.

    Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.

    2. Privacy

    Privacy is an element of the mix very much connected to the previous one – personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.

    This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.

    Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.

    3. Customer Service

    Customer service is one of the necessary and required activities among the support functions needed in transactional situations.

    We will connect the apparition of the customer service processes to the inclusion of the “time” parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.

    For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.

    As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P’s, hence its moderating character.

    4. Community

    We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a “community” and we will soon see why it is of absolute importance to participate, to be part of a community.

    The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.

    The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) – therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.

    Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.

    5. Site

    We have seen and agreed that e-Marketing interactions take place on a digital media – the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place – a digital location for digital interactions.

    Such a location is what we call a “site”, which is the most widespread name for it. It is now the time to mention that the “website” is merely a form of a “site” and should not be mistaken or seen as synonyms. The “site” can take other forms too, such as a Palm Pilot or any other handheld device, for example.

    This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing – it is then a moderating function.

    6. Security

    The “security” function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.

    What we need to keep in mind as marketers are the following two issues on security:

    – security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;

    – security of data collected and stored, about our customers and visitors.

    A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company’s IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.

    7. Sales Promotion

    At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.

    This function counts on the marketer’s ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.

    On the other hand, the marketer needs to continuously keep up with the latest internet technologies and applications so that he can fully exploit them.

    To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.

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    Source by Otilia Otlacan

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  • Creativity and Entrepreneurship

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    We will commence our assignment with a discussion of sources of new ideas. We will then examine methods of generating ideas, creative problem solving, the product planning and development process, and then e-commerce. We will then generate several new ideas using brain writing, the checklist method, and free association. We will apply the product development stage to our new ideas and end our discussion with two alternatives to e-commerce.

    Sources of new ideas include consumers, existing products and services, distribution channels and even the Federal Government (Hisrich, 2008). The files of the patent office are full of new ideas and new product ideas can form as a result of government regulations. Research and development is the largest source of new ideas and can occur in a formal lab or in a garage or basement.

    Many methods can be use to generate new ideas. In focus groups, a moderator leads a group of people through open, in-depth discussions. These groups generally consist of eight to fourteen participants. They are stimulated by comments from other group members in creatively conceptualizing and developing a new product idea to fill a market need. Focus groups are also an excellent way to screen ideas and concepts. Problem inventory analysis is another great method of generating new ideas. It uses individuals in a manner that is similar to that of focus groups. Consumers are provided with a list of problems in a general product category and are then asked to identify and discuss products in this category that have the particular problem. This method should be used primarily to identify product ideas for further evaluation.

    Creative problem solving takes the generation of new ideas to a higher level. Brainstorming allows people to be stimulated to greater creativity by meeting with others and participating in organized group experiences. Rules include the following:

    a) Criticism not allowed

    b) Freewheeling is encouraged

    c) Quantity of ideas is desired

    d) Encourage combinations and improvements of ideas

    Brainstorming should be fun and not contain any domination or inhibition of discussion. It is highly effective in groups of six to twelve individuals and can generate ideas about a problem within a limited time frame through the spontaneous contributions of participants. Reverse brainstorming offers a different perspective as it is similar to brainstorming, except criticism is allowed. It is based on finding fault by asking in how many ways an idea can fail. The focus is on the negative aspects of a product, service, or idea. One must be careful to maintain group's morale though. Reverse brainstorming can be used prior to other forms of creative techniques to stimulate innovative thinking and involves the identification of everything wrong with an idea. It is usually worthwhile since is easier for people to be critical about an idea instead of coming up with a new one.

    Brainwriting is a form of written brainstorming and gives participants more time to think than brainstorming. It is silent and each group member writes down three ideas within five minutes. A form is passed around to all participants while a leader monitors time intervals and can even modify them. The Gordon method is another method of creative problem solving and begins with group members not knowing the exact nature of a problem. This ensures that a solution is not clouded by preconceived ideas and behavioral problems. A general concept associated with the problem is mentioned and the group then expresses a number of ideas. A concept is then developed and related concepts are developed. Finally, the actual problem is revealed.

    The checklist method involves the development of a new idea through a list of related issues or suggestions. The following questions demonstrate how the checklist method is used:

    ii.Put to other uses? New ways to use as-is?

    iii.Adapt? What else like this? What could I copy

    iv.Modify? New twist? Change meaning, color, form, shape?

    v.Magnify? What to add?

    vi.Minify? What substitute? Smaller?

    vii.Substitute? What else instead? Other material?

    viii.Rearrange? Other pattern?

    ix.Reverse?

    x.Combine? Blend?

    Free association is another form of creative problem solving and is one of the simplest and yet most most effective methods. It is helpful in developing an entirely new slant to a problem. First, a word or phrase related to a problem is written down. Then other ones are written down and so on. Each new word attempts to add something new to the ongoing thought processes. This creates a chain of ideas ending with a new product idea.

    The product planning and development process is crucial to an entrepreneur's success. One must first establish evaluation criteria by assessing the market opportunity and size. One must evaluate current competing producers, prices, and marketing efforts. New idea should have synergy with existing management capabilities and marketing strategies. The proposed product or service idea should be able to be supported by and contribute to a company's financial well-being. One should evaluate the compatibility of a new product's production requirements with existing plant, machinery, and personnel. Entrepreneurs should be concerned with formally evaluating an idea throughout its evolution. The idea stage involves identifying new product or service ideas while eliminating impractical product or service ideas.

    One must determine the need for the new idea as well as its value to the company to ensure both prior to proceeding with the ideas. The need determination should focus on the type of need, its timing, the users involved with trying the product or service, the importance of controllable marketing variables, the overall market structure, and the characteristics of the market. In the concept stage, a new product should be developed further and refined through interaction with consumers. The refined idea is then tested to determine consumer acceptance. Features, price, and promotion should be evaluated for the concept being studied and any major competing products. The product development stage involves determining consumer reactions to the physical product. An entrepreneur can provide samples in this stage. The final stage of the development process consists of the test marketing stage, which provides actual sales results that indicate the acceptance level of consumers.

    E-commerce is a relatively new concept in the business world and should be used creatively. An entrepreneur must address additional specific issues due to continually-evolving technology. For instance, one must decide if he will run the internet operations of the business or outsource the task to another firm. A website is often created and must be aesthetically-pleasing and fully functional. Ninety percent of small businesses use websites and ease of use is important with websites. The website is a communication vehicle in which search capability and speed are equally important. A website should have a shopping cart, secure server connection, credit card payment processing, and a customer feedback feature. It should be customized for specific target market groups and should be compatible with various browsers.

    The tracking of customer information is vitally important when dealing with e-commerce. This is often accomplished via electronic databases. Doing so supports personal marketing and captures customer attention with customized one-to-one marketing. It is critically important to protect the privacy of individuals when keeping databases.

    When conducting e-commerce as an entrepreneurial company, one's products should be able to be delivered economically and conveniently. Products must be interesting to a large number of people and a company must be prepared to ship products out of its geographic location. Online operations must bring significant reductions in cost as compared to having a store.

    We now turn our attention to the generation of clothing ideas for Libya. We utilized brainwriting with a time limit of five minutes to come up with a new idea. We drafted an adjustable robe for women that can be rolled up and then attached with velcro to shorten it when desired to offer additional clothing and styling capabilities. We then used the checklist method and came up with the following:

    xi.Modify? New twist? Change meaning, color, form, shape?

    a) Can offer robe in multiple colors such as white, red, and blue

    xii.Substitute? What else instead? Other material?

    a) Can make robes out of breathable polyester / nylon material as used in athletic wear

    b) Allows for wicking away of sweat and moisture to keep clothing dry and light in weight

    We then used free association to come up with a list of related words:

    -xiii.cooling, light weight, windproof, light colors, reflective material xiv. End result is metallic-colored fabric that will reflect sunlight like aluminum foil

    We then applied product development stages to the new ideas to formulate a final product concept. We first established our evaluation criteria by assessing market opportunity and size. The population of Libya is 6,173,579, so this will serve as our potential market (Wikipedia, 2009). We then turned to the idea stage to identify new product ideas. These ideas included the following thought process:

    a) Can offer robe in multiple colors such as white, red, and blue

    b) Can make robes out of breathable polyester / nylon material as used in athletic wear

    c) Roll-up velcro to shorten robe for greater cooling and comfort

    d) metallic-colored fabric that will reflect sunlight like aluminum foil

    xv.Eliminate impractical product / service ideas in this stage

    a) Metallic-colored fabric will be eliminated

    b) Reflecting sun can create an oven effect on wearer

    c) Can actually make customer hotter and not cooler

    xvi.Determine the need for the new idea as well as its value to the company to ensure both prior to proceeding with ideas

    a) Multiple robe colors will appeal to different people

    b) Wicking-material robe will appeal to men more

    c) Roll-up robe will appeal to women more

    d) Can result in greater sales and market share

    e) Is beneficial to company to sell more robes while meeting individual needs of customers via mass customization

    We then moved on to the concept stage to further develop and refine our new product ideas through interaction with consumers. We plan on participating in trade shows to present our new ideas. We will display prototypes and obtain feedback from potential customers. Our refined ideas will then be tested to determine consumer acceptance. We will take consumer ideas into consideration and tweak prototypes accordingly. We will then consider the pricing and products of our competition and price our products accordingly to maintain a competitive edge. In the product development stage, we will determine consumers' reactions to the physical product by allowing customers to try our robes on at trade shows. We will then participate in the test marketing stage by proving actual sales results once our products enter the market.

    Alternatives for the use of e-commerce in conducting one of the product development stages for the actual commercialization of our final product idea can involve the creation of a company website that is easy to use. We will incorporate powerful search capabilities while ensuring that our site performs with acceptable speed. We will include a shopping cart, secure server connection, credit card payment, and customer feedback feature in our website. In addition, our website will be customized for specific target market groups and be compatible with various browsers. We will also track customer information by creating an electronic database that supports personal marketing. This will allow us to capture customers' attention with customized one-to-one marketing while protecting the privacy of individuals via strong database encryption. Incorporating online operations will bring significant reductions in cost as compared to having a store. This will allow us to pass savings on to customers via lower prices and greater value.

    Bibliography

    Hisrich, Robert D., Peters, Michael P., and Shepherd, Dean A. (2008). Entrepreneurship
    (7th ed.). Boston: McGraw-Hill Irwin.

    Wikipedia (2009). Libya. Retrieved July 23,2009 from http://en.wikipedia.org/wiki/Libya .

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    Source by Bobby Mobini

    Views: 0

  • 6 Bad Habits That Affect Baseball and Softball Hitters

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    One of the most common complaints from players is the lack of power behind the plate. No matter what philosophy of hitting you believe in, none of them will help you reach your greatest potential if these top 6 bad habits are not stopped in their tracks. This is true for baseball and girls’ softball. If you have any of these bad habits, ridding yourself of them will automatically increase power and bat speed.

    Smushing the Bug

    If you were taught to smush the bug, you have dug yourself into a hole. Smushing the Bug involves a small muscle movement that reduces power and bat speed. Some hitters are taught to twist or turn their back foot to create more bat speed and power in the swing. Nothing can be farther than the truth. Additionally, it is nearly impossible for you to hit middle or outside pitches with the sweet spot of the bat if you have a spinning back foot problem. A sure pop out! This is the most major of these six diseases because it also throws off your balance. This bad habit needs to be fixed right away, but it’s not easy.

    Correction: Try swinging the bat while your back foot is planted flat on the ground. See if you can swing without moving your back heel off the ground. Also, it may be helpful to work on hitting outside pitches off of the tee. This will help you hit from your heels and keep that foot from spinning too soon.

    Bat Wrapper

    This common bad habit affects batters who were trained in the “back elbow up” theory. If your back elbow goes up when getting your weight back, the bat will start to wrap around your head and throw off the timing of the swing, ultimately adversely effecting power and bat speed.

    Correction: In your stance, bring the elbow down right away. If this doesn’t work and your elbow keeps popping up, lay the bat back in your top hand when you move your hands and weight back. This should help prevent the bat from wrapping around your head. You should iron this out by practicing this correction technique until you’re confident that the habit is broken. This disease is most likely going to keep coming back, so monitor it and drill it out of your system!

    Back leg collapse

    This disease is pretty serious and must be addressed. When that back leg collapses, you lose all of the power in your big muscles, and your eyes and head do too much bobbing. This type of batter pops out a lot!

    Correction: Stay as tall as possible in your stance and when swinging the bat for power.

    If that doesn’t work, do some swinging drills where you swing off your back leg only. If it collapses, you’ll fall down swinging. Remember, stay tall and hit the ball!

    Head Diver

    This player was led to believe that if he dives his head near the contact zone, he’ll see the ball better. This action causes your eyes to move off the ball path and throws you off balance. It also locks up the large muscles and prevents power and bat speed production.

    Correction: Concentrate on thrusting your back muscles. If you’re a head diver, you’re trying too hard to hit the ball with your eyes instead of letting your body bring your hands to the ball. “Crack your back” and keep your head behind the ball. It is nearly impossible to have any kind of power or bat speed when you are off balance. Once you contact the ball, remember that it’s OK to let your head come off of the ball for a complete follow-through!

    Bent Lead Arm

    If hitters’ are swinging slightly up and popping up often, you can look to see if their lead arm is bending too much at the start of their swing. This problem is rare, but easy to fix.

    Correction: All you need to do is concentrate on keeping the lead arm straighter when starting your swing. Most advanced or experienced hitters will not have this problem, but it’s something to be aware of. Remember; only make adjustments when the ball is not flying like it should in batting practice. If you’re hitting rockets and your lead arm bends a little, then who cares? In the swing, the lead arm will usually straighten at first and then possibly bend at contact depending on pitch location (Especially the low pitch).

    Twister

    The hitter who twists his upper torso while getting his weight back before he swings will have problems hitting the ball. There is way too much eye movement and upper body movement when the hitter has this problem. This throws your timing and swing path out of synch.

    Correction: This is a rare disease that can be cured by religiously practicing getting your weight back without turning your shoulders. Your hands should move straight back without the shoulder turning much. It makes a big difference!

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    Source by Mike Huber

    Views: 0

  • A Review of the Nvaleo Multi Level Marketing Company

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    A Whois Search revealed that Nvaleo originally registered their company domain name in June 2009, so as of the time of this writing they are another new MLM Company on the block. The word Nvaleo is derived from the word En Valeo, which is the latin derivative and means and action or person of great strength that is right in front of you that has tremendows strength, power and influence. These dynamics ultimately lead to a higher quality of life and success.

    The heart of their system is the En Valeo HD Box. It is a very small, state of the art content delivery device. It fits right in the palm of your hand. There is supposedly no limit to the type of content that can be propagated and made live with this device. One example would be live, streaming events from anywhere in the world. You can access movies and Pay Per View Videos, connect to websites and use Internet TV channels. You can also access your personal media like your photos, videos and music.

    The company goes on to say that the En Valeo HD Box was designed to deliver Live Nvaleo Events. It also delivers exclusive On-Demand Training from some of the greatest marketing minds in the world. These highly trained professionals include Consultants, Instructors, Performers and Teachers that specialize in Personal & Business Development, Wealth Creation and Entertainment. This company provides you with high quality videos that are easily access through a never ending library.

    What this box can really do is deliver this media to your standard HDTV by way of the internet, and is what makes this product unique. So if you have an HDTV, a high speed internet connection and the En Valeo HD Box you can be in business with this company and be constantly privy to all the information they have to share. This is self-improvement type education delivered in a new way. The company calls this “lean back learning”.

    The Nvaleo Enrichment System also offers a wide variety of organizational tools in their online business and personal management system. This web based, custom desktop contains a day planner, contact manager and financial planner and even a real estate management system that you can use to track all your real estate transactions from start to finish.

    On the business opportunity side, they allow you to earn extra income by becoming a Distributor like all companies we review. The initial $98.00 enrollment fee gets you into the company where you can start building your sales team. One Pro Pack sale will earn you more than twice your original enrollment fee.

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    Source by Brian Garvin

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  • Understanding the Definition of Health Related Fitness

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    Being a Health and Fitness Professional, it is my job to understand terms and definitions which are commonplace to this industry, as well to keep abreast of evolving trends. Through my experience, I have found that a number of terms deserve a little more clarification than that which they are granted.

    Aside from clarifying the definition of Health Related Fitness, this article intends to shed some light on a few of the associated terms, and to show their respective distinctions.

    Is it simply all in a name?

    The fitness world seems to use the concept Health Related Fitness like a generic fitness principle – interchangeable with others like “Physical Fitness”, “Health and Fitness” or simply “Fitness.”

    While all of these terms can be included under the broad term Health and Physical Fitness, they individually refer to different aspects – both generic and specific. Unfortunately, references to these and other fitness-related terms are often vague, while consistency in their intended use is meager at best; there is a kind of “generally accepted” use for them, but individuals often rely on own interpretation, and this can lead to confusion.

    With that said, does Health Related Fitness simply infer fitness by means of good health? Not quite. That is why we need to understand a little more behind these words before digesting the definition.

    How did the term Health Related Physical Fitness come about?

    That is a good question. One could probably ask what is this concept all about – can we not simply use the terms “Fitness” or “Physical Fitness” instead?” Why Health “Related”?

    The main reason stems from the fact that most health and fitness terms are used inconsistently and often refer to different concepts or notions. Subsequent to the 1996 report from the US Surgeon General (Physical Activity and Health; a report of the Surgeon General), there was a move to try and address the alarming rise in obesity levels among the general American public. Studies and initiatives required standardization among clinicians, health practitioners and fitness trainers to grapple with the task at hand. Enter “Health Related Physical Fitness”, a working term to address the general state of health among the public.

    The definition of Health Related Fitness

    According to the American College of Sports Medicine (ACSM), the main authority in this field, ineffective definitions with unclear and subjective wordings, as well as definitions containing terms which themselves require defining, have contributed to confusing the term “Physical Fitness.”

    There exists no reliable guide for Health and Fitness Professionals to measure “Physical Fitness”, because the term has been so loosely and inconsistently defined. It is therefore that one should consider the concept of Health Related Fitness. The definition therefore centers on the 5 Components of Physical Fitness which relate to “good health.” These Components are:

    • Cardiorespiratory Fitness
    • Body Composition
    • Flexibility
    • Muscular Strength
    • Muscular Endurance

    On the other hand, Skill Related Fitness Components are:

    • Balance
    • Reaction Time
    • Coordination
    • Agility
    • Speed
    • Power

    According to the Centers for Disease Control and Prevention (CDC), the definition of Physical Fitness emphasizes the difference between Health Related Physical Fitness and Athletic Ability Physical Fitness. Its point-of-departure is the “health” of the US nation, which is often referred to as the “public health perspective.” In that respect, the 5 Health Related Fitness Components are more important than those related to Athletic Ability (or Skill Related Components).

    Although the concept of Health Related Fitness has an integral association with “good health”, the 5 Components are addressed individually by health professionals to allow for their measurement.

    Now that we have a deeper understanding of the term, what purpose does it serve?

    Continuing from where the definition left off, the objective of measuring the 5 Components is to advise clients about their own particular Health Related Fitness, and to use data obtained from the tests to design appropriate exercise programs which can then be evaluated.

    The 5 Components contribute evenly to make up a holistic Health Related Fitness, which is of direct interest to the health of the ordinary citizen, in that the concept is normative. In other words, it is a standard which allows for consistent application.

    It is therefore important for those working in the health and fitness industry not to mistake “overall physical fitness” with “Health Related Physical fitness.”

    To conclude, let us consider this distinction between Physical Fitness and Health Related Fitness

    One needs to bear in mind that regular physical exercise can improve overall Physical Fitness, as well as Health Related Fitness. However, overall fitness is a generic term and is up to subjective interpretation, while Health Related Fitness can be assessed.

    The distinction therefore, between these two terms, exists in that Health Related Physical Fitness can be measured according to a set of established comparative norms.

    This is where the “rubber hits the road.” The guidelines set out by the ACSM enable health professionals to work with clients to assess and measure their response to exercise and prescribe appropriate exercise programs. A client’s progress can then be monitored and adjusted where necessary in order to obtain the desired fitness goals.

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    Source by Cleto Tirabassi

    Views: 0