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  • 4Ps & 6Ps – Marketing Mix

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    Marketing mix is one of the major concepts of marketing. According to the traditional base, there are 4Ps of marketing. These are referred to as the marketing mix. But in the modern use of the term, many more Ps have been coined. People have found six, seven even eleven Ps of marketing. In this article we will talk about the 4Ps and 6Ps.

    Four Ps

    The four Ps of marketing mix consist of Product, Price, Place and Promotion. Product means the thing that you are selling. It can also be a service like the tourism industry.

    Price means the rate at which the product is being sold. A number of factors are involved in determining the price of a product. These include competition, market share, product identity, material costs and the value customers perceive of a product. In fact prices are also determined by competitor’s products. If the competitors have the same product, then the price of a product will go down.

    Place refers to the real or virtual place from where a product can be bought by a consumer. Another name used for place is called “distribution channel”. Promotion is the way that a product will be communicated to the general public. There are four distinct ways in which this might be done- ‘point of sale’, ‘word of mouth’, public relations and advertising.

    Somewhere down the line people felt that four Ps were not enough for marketing mix. It had to face a lot of criticism mainly on the grounds that it was extremely product focused. This was not enough for the economy which is based a lot on services as well nowadays.

    Another criticism that marketing mix has to face is that it does not have a ‘purpose’. So it should be looked upon as a tool that sets marketing strategy. Another criticism of marketing mix is that it does not discuss customers. This is why the concept of Six Ps of Marketing mix has achieved relevance.

    Six Ps

    The six Ps contain all the four Ps of marketing – product, price, place and promotion. In addition, it contains, two new Ps, namely People and Performance.

    People include the potential and current customers of the business and how they make their purchase decisions. Market segmentation is also a part of this. It contains the features of market segmentation and the most attractive segments of this market.

    The next P is Performance. This implies the performance of the business. The financial and strategic objectives of the business are dealt with here. It is also seen whether these objectives are achievable and realistic or not. The metrics of financial performance are also seen and appropriated in this division.

    The six Ps of marketing mix help to overcome the criticisms of the four Ps. Hence the 6Ps serve to be a better alternative as compared to the 4Ps of marketing mix.

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    Source by Pepik Smith

    Views: 0

  • Business Partners & Marital Partners Will The Marriage Survive – Part II

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    In the last article, we connected by saying that keeping your business and personal relationships separate is very important to the survival of both your business and your marriage. In this article we will talk about how to achieve this goal.

    One of the most important ways to accomplish this is to set up distinct business hours, and when they are over, don't discuss business, concentrate on your relationship. It is difficult, but make a concentrated effort at it. Confine your business discussions to business hours or set aside a specific time to discuss the business.

    For example, take the last half hour of the day, and discuss the business day; Any suggestions you have, what was accomplished, what needs to be done tomorrow, during the week, how are the monthly goals you set at the beginning of the month progressing. Remember to couch any criticisms or suggestions in a positive vein. Think of how you felt in the work situation and how supervisors dealt with you when making suggestions. Negatives only cause resentment. They do in the corporate arena, and even more so, when dealing with a spouse you must live with 24 hours a day. Be sure to set aside time for each other-go for walks, out to dinner, or just for a drive with your spouse. Do not discuss business.

    You should have outside activities that are not business related. If not, join a group that interests you. It will allow you to meet with others who are not connected to your business. Running a home-based business can be very lonely; getting away from the home, and having outside interests is imperative.

    In addition to the problems inherent to couples running a business, starting a home-based business presents its own set of problems and questions. Before you start be sure to ask yourself the following:

    1. Are you self-motivated? Organized? Able to prioritize your work? You will no longer have a supervisor or a boss to tell you what to do. You will be the decision maker. You will have to motivate yourself. One way to accomplish this is to use a To Do List and stick to it. In addition, set definitive business hours, and stick to them.

    2. Will you be able to deal with the isolation? You will no longer meet people in the halls, congregate around the coffee pot, or take a break to talk with your co-workers. To combat the loneliness and isolation be sure to join groups that meet outside the home, or schedule luncheons with friends and associates.

    3. Write up a business plan. Be sure the business is something that interests you. You might want to start on a part-time basis, and grow from there. Research the business carefully, make sure there is a market, and the competition is not overwhelming.

    4. Be sure you have at least six months living expenses set aside. This will give you the time to work through the marketing strategy outlined in your business plan, and avoid bad marketing practices. In addition, if changes need to be made, you can do so, without monetary concerns becoming an issue.

    5. Be sure your office space is located in a separate room or area of ​​your home that offers the least distractions. A separate office is best, especially if you are meeting with clients. Remember to always present a professional appearance.

    6. When will you do your regular household chores? Make up a schedule of when you will deal with them. Some individuals find getting chores done before the start of the work day is best. At the end of the day, close your office door and then deal with the remaining household items that need to be handled. Time management will be a very important factor in running a home-based business.

    7. For husband and wife teams, it becomes imperative to have some form of disability insurance for each other. Remember, even though your partner may be your husband or wife, he or she is still your business partner. An accident or illness to one of you can severely impact the operation of the business.

    A business is only as good as you and your partner make it. It takes a lot of dedication, time and energy to run a business, whether it is home-based or not. It can be a very rewarding experience. Think carefully, and ask yourself a lot of self-searching questions before you begin.

    Copyright 2000, DeFiore Enterprises

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    Source by Sue And Chuck DeFiore

    Views: 0

  • Investing 20,000 Dollars – Ways to Double it in a Month

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    $20,000 is a lot of money but $40,000 would be nicer, so let’s explore what you could invest that money in and consider possible scenarios that can double it in a month or less. This type of money is quite a decent amount of capital, however, it is not enough to buy real estate without taking out a loan. To double your money at any level is quite a feat, but as you will see, not impossible.

    First, a word about risk. All investors look at the downside or the risk profile of a potential investment before they even think to consider investing, no matter what the promised returns are. Risk is an important consideration and it would do us good to define the ideal risk free investment so we can picture better what to look for.

    First, when you hand over your money to another, that is the underlying cause and underpinning issue of risk. You have to trust and you have to hope that your money will be returned with the promised interest yield. When you hand over your money in most situations all you get is the evidence that your money is with them. You get no tangible collateral in exchange for that money.

    Consider a house on the other hand. A house, or any tangible item for that matter that has an existing liquid market, is a large piece of collateral and you have direct control over that asset in exchange for the money you paid. This means you can control the value to a degree and this is an important point.

    To double $20000 in under a month, you could look at a land investment. A paper re-hab, unlike a normal re-hab where you roll your sleeves up and paint a house, a paper re-hab is one where you fill in a few forms and immediately increase the value of land. For instance you could purchase a lot that is close to an industrial area and re-zone it industrial from residential. Providing there is a distinct shortage of industrial land in the area, you have just increased the value of that land tremendously. Or you could put in the paper work to split the block to subdivide. This would mean you have 2 lots almost worth the same as the original. This type of value manipulation is crucial to your risk profile and the ultimate level of returns.

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    Source by Terry Hart

    Views: 0

  • Your Doctor Says It's Carpal Tunnel Syndrome, Now What?

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    Hopefully you've been heeding my advice and you've gone to see your doctor about your hand pain. I'm going to guess that if he told you that he thinks you have carpal tunnel syndrome, he probably gave you a brace (or splint) and told you to come see him in a month. Hopefully he has referred you to a hand therapist or hand surgeon, and now you're just waiting to see what happens next. Don't panic. Once you understand what's involved, I think you'll feel a lot better.

    So, let's talk about that. What IS next?

    First of all, let's talk about what carpal tunnel syndrome really involves. Because if there is something that I've learned over the years, it's that people don't get a good explanation of what is really going on inside their hand. And as I always say, knowledge is power.

    Your "carpal tunnel" is a space in the base of your palm that is formed by several wrist bones and a thick ligament. Imagine it like this: Make an "O" shape between your thumb and your index finger. Now, hold your arm in a way that forces your palm to be facing the ceiling. The bottom half of the circle is a group of bones. The top half of the circle is a ligament. You've just created a mock-up carpal tunnel.

    Through that "tunnel", you have several tendons (that make your fingers bend) and one very important nerve that operates your thumb muscles and also gives you sensation to your thumb, index, middle, and part of your ring finger. Over time, if those tendons swell, they will crush the nerve against the wall (which is the ligament we talked about earlier) and that pinches the nerve, forcing it to stop working well. Usually, your first symptom is numbness or tingling, then hand pain at night, and eventually you start dropping things because your thumb is getting weaker (and you can't feel properly).

    This information is good to have so that you understand WHY the doctor wants you to wear a splint. See, when you bend your wrist in either direction, you pinch the (already irritated) tunnel more, which cuts off the nerve supply and makes your symptoms worse. The purpose of the splint is to keep your wrist "straight" so that the tunnel is as open as possible. Sometimes a splint is all you need to completely recover. Problem solved!

    Go ahead and make that "O" again with your thumb and index finger. Now leave a slight gap where your fingers should be touching. When a surgeon performs a carpal tunnel release, he is simply cutting that ligament in half so that it relieves the pressure that has been squishing the nerve. He does not remove anything. He just opens up the space so that your nerve can "breathe" again. Easy peasy! You will usually have to take it easy for a few weeks, and maybe spend another few in therapy, but after that, you are as good as new!

    See? That's not so bad.

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    Source by Aleks Dukinas

    Views: 0

  • How Does Relationship Building Techniques Build Your MLM Business?

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    Relationships are key in life, without them; life would be so boring. MLM marketing is based on creating strategic relationships between teammates and the audience of the individual business. This means that one has to work carefully to build trust and authority with the target market. By doing so with authoritative content and reliable timing, relationships will blossom and grow. Thus, creating a pipe line to send dedicated content towards motivated prospects. Failing to create elementary content not only discredits the publisher, but also kills all sales potential. Let’s open the door to relationship building techniques that will help.

    Create content that doesn’t sell but builds your reputation

    Never push content that sells, this is a horrible practice for MLM marketing. Create content that builds your business reputation up. This means promoting content that entertains or has a high level of educational value. There are so many businesses out that already overly pushes sales content, there is no need for you to do the same. Your marketing content is supposed to be attractive, not repulsive. This means every blog, article, eBook or landing page must educate through problem solving of some degree. There are ways to get sales, but to do so, one must push the agenda of their prospects first.

    To build relationships in MLM marketing, the content that is needed will vary. You will need basic content that covers a general situation to content that absolutely solves a specific problem. This is how you define your leads, by sharing all types of educational content. Your prospects will not always be in the same boat as the next person. So, to be effective, you must share content that targets symptoms first, then develop content that nails down some of the symptoms and then finally offer the cure through the final. The last content you can develop is the follow up content that offers advanced material to help the prospect go beyond the basic package.

    Specialize by focusing on your prospects growth

    Help your prospects grow in some fashion. This can be in life, or some other area that you have specialized skills in. In this capacity, your relationships are more specific and narrowed down in which the others in your area cannot touch. Lead by example, offer free and premium content for your visitors and subscribers. This will distract your prospects enough to keep them engaged. Not all of your content will be successful, so the smart marketer will always engage in analytics to help sort the weeds from the wheat and develop themselves and their content for the successful campaign. These techniques have enabled many new marketers to climb the ladder and enjoy an effective business.

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    Source by David L. Feinstein

    Views: 0

  • 5 Tips for Dating Slavic Women

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    Depending on how young is the lady you fancy and where she had grown up (in a western country or somewhere in Russia, Belarus, or Ukraine), she will behave more or less like the typical Slavic woman. Girls who grew up in western countries may behave similar to western females. But if she finished school in countries of the post-USSR, then she definitely will have some specific expectations that you need to take in consideration in your approach.

    1. Dress up.

    A well dressed man is a pleasant sight for most females. But Slavic women dating rule book has a special place for an elegant man, as Russian, Ukrainian ladies love to dress up themselves. If you look sloppy, she will not feel comfortable and may decide you are not a suitable match. Wearing a jacket, nice pants, and a collared shirt with laced-up shoes will make you look more attractive for women of Slavic origin.

    2. Bring flowers.

    Most westerners think it’s too much to give a woman flowers on the first date. But if a woman is from the former USSR, she expects it as a necessary gesture of adherence to the polite courtship ritual (as opposed to a guy simply trying to pick her up). FSU dating culture still insists on a man bringing a bouquet for a lady on the first date, or she will think you do not respect her. How do you find out if the Slavic girl you have a date with expects flowers from a man? Ask her if she likes flowers. If she says, “Of course!”, then ask her what kind of flowers she likes. If she can give you an instant answer, she is definitely into the “flower dating culture” and you are safe to bring a bunch of pretty blossoms. (Sure, if she says she doesn’t like flowers, no need to do it.)

    3. Court her.

    Courting means looking after your girl on a date as if she was a dainty lady: Open doors, move chairs, offer your hand when she exits a car, hold her coat for her to slip in. Things that gentlemen used to do for their ladies in 1950s. (Ask your grandmother if you struggle to understand what it’s all about.) These little gestures are still in vogue among Slavic girls and she will be really impressed, as most westerners don’t do it. That’s a sure way to separate yourself from all the other guys trying to woo her.

    4. Make decisions.

    Every Slavic girl wants to meet a “real man”. What does she mean by that? Someone who is decisive and confident. This means, book a restaurant (you can even find a good Russian restaurant, she will approve), decide what you do before and after, ask what she is going to eat prior the waiter coming and order for her, and so on. She wants to feel that she can simply relax and rely on you. That’s what Slavic women seek in a partner.

    5. Pick the bill.

    If you offer to split expenses, this will be the last time you see your Slavic girl. In Russia and Ukraine, men still pay for dates -moreover, a Russian guy would feel insulted if a woman offered to go halves, as if she thought he wasn’t a “real man”.

    If you follow these 5 easy tips, your dates with Slavic ladies will definitely go smoother.

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    Source by Elena Petrova

    Views: 0

  • How to Lose 60 Pounds in 2 Months

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    Is it possible to lose 60 pounds in 2 months? Yes, it is, and many people have done this before. You can do this as well if you do the right way.

    Is it safe to lose 60 pounds in 2 months? Well, it depends as everybody is unique. It may be safe for others, but it doesn’t mean it is safe for you.

    So what’s wrong with dropping 60 pounds in 2 months? There is nothing wrong with losing weight quickly, as long as it’s done the right way. You know that in theory, one could drop as much as 20 pounds a week following a very ambitious eating and exercise plan, devoting more than seven hours per week to rigorous exercise, and under a physician’s care.

    You would need to lose only 7-8 pounds a week to reach your goal, which is far less than 20 pounds a week. I think there’s nothing wrong losing 60 pounds in 2 months if you don’t have any health issues. Do consult your doctor first before you go for it to be sure it’s safe for you as I already mentioned, everyone is different. What is safe for others may not be safe for you.

    The very important key to lose 60 pounds in 2 months is to plan your diet and exercise very well. You need a proper plan to stick with. The plan must fit your daily lifestyle, the one that you are able to follow, not just quit after a week or less.

    The first thing you need to do is to find out why you can’t lose weight.

    1. Can you reduce high calorie foods and drinks?

    2. Do you feel stressed when you don’t have your favorite foods?

    3. Is exercise killing you?

    4. Are you too tired to exercise because you’re obese?

    5. Are you bored with following the diet program?

    6. Do you think you have tried many weight loss programs but they don’t seem to work for you?

    The list goes on and on. As you may already know that the basic rule of losing weight is to eat less but to maintain a healthy diet and exercise more. It sounds very simple to say but it isn’t in practice. You could overcome this issue by gradually changing your lifestyle. I understand that it takes time and you may not lose 60 pounds as fast as you want. That’s why you need to find out the right plan for yourself by trying out many weight loss programs and see what works best for you. Most people who successfully lost weight may have had many failures but it didn’t stop them from trying. You need to keep your motivation high in term of weight loss. Think positive and you’ve already won half the battle.

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    Source by Susan Boyce

    Views: 0

  • Life Lessons Learnt Post Drug Detox

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    Drug addiction is a chronic illness that brings misery not only to the life of the individual addicted, but also to his or her loved ones. In recent years, drug addiction has become a matter of serious concern for the United States as a large number of young adults in the country are getting addicted to prescriptions drugs and illegal substances at an alarming rate.

    The “drug culture” rampant in the American society takes a heavy toll on the people’s personal as well as professional lives. Sometimes, the influence of the drug can be so strong that it may lead to several other serious issues, such as increased risk for physical and mental ailments, suicidal thoughts, and even death.

    However, drug addiction is a preventable and curable disease that can be treated with medications and counseling. Medical detoxification is the first step toward quitting the vice of addiction and leading a productive life. Though the detox process is essentially aimed at removing toxins from the body after a long-term drug use, it teaches some incredible life lessons along the way.

    Listed below are some of the lessons that people learn during drug detox in a rehabilitation program, which can be carried out for many years to come:

    1. Addiction does not discriminate

    Drug addiction can affect anybody regardless of age, gender, ethnicity, race, or even socio-economic class. Often starting as an experiment, people gradually cross the illusive line of addiction, from where there is no turning back. However, the good news is that an effective detox program can help such people get rid of the devastating habit.

    2. Increasing awareness about addiction is important

    Being aware about the ways in which a particular drug can affect an individual and knowing about the legal repercussions of its addiction can motivate a person and his or her loved ones to stay away from the drug. Also, being aware of the right detox program is important to ensure a speedy recovery for a person who is already in the clutches of destructive drug use.

    3. Addiction leaves one lonely

    Drug addiction is a chronic illness that makes an individual live in solitude. Those fighting substance abuse disconnect themselves from the external world and stay aloof from friends, relatives and other loved ones. Undergoing a detox program teaches a person to make friends, lead a social life and engage in healthy habits.

    4. Self-care is essential

    Taking care of own body and mind is important to keep oneself fit and healthy. This is also required to ensure that a vulnerable individual does not get trapped into drug addiction, and continues to lead an addiction-free life post detox.

    5. Running away from stress does not prevent drug addiction

    For many individuals, addiction generally develops when they feel low, sad or depressed. However, in a detox program, a person comes face-to-face with such negative emotions and makes efforts to develop “emotional sobriety” first, in order to lead a drug-free life.

    Leading a drug-free life is possible

    Abusing any form of drugs, including prescription drugs, is illegal and can deteriorate the life of any individual. A comprehensive detoxification is a must in every drug rehabilitation program as it prepares the patient for further treatment procedure. The complexity of detoxification depends on the nature and length of the abuse.

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    Source by Barbara Odozi

    Views: 0

  • A Review of the Nvaleo Multi Level Marketing Company

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    A Whois Search revealed that Nvaleo originally registered their company domain name in June 2009, so as of the time of this writing they are another new MLM Company on the block. The word Nvaleo is derived from the word En Valeo, which is the latin derivative and means and action or person of great strength that is right in front of you that has tremendows strength, power and influence. These dynamics ultimately lead to a higher quality of life and success.

    The heart of their system is the En Valeo HD Box. It is a very small, state of the art content delivery device. It fits right in the palm of your hand. There is supposedly no limit to the type of content that can be propagated and made live with this device. One example would be live, streaming events from anywhere in the world. You can access movies and Pay Per View Videos, connect to websites and use Internet TV channels. You can also access your personal media like your photos, videos and music.

    The company goes on to say that the En Valeo HD Box was designed to deliver Live Nvaleo Events. It also delivers exclusive On-Demand Training from some of the greatest marketing minds in the world. These highly trained professionals include Consultants, Instructors, Performers and Teachers that specialize in Personal & Business Development, Wealth Creation and Entertainment. This company provides you with high quality videos that are easily access through a never ending library.

    What this box can really do is deliver this media to your standard HDTV by way of the internet, and is what makes this product unique. So if you have an HDTV, a high speed internet connection and the En Valeo HD Box you can be in business with this company and be constantly privy to all the information they have to share. This is self-improvement type education delivered in a new way. The company calls this “lean back learning”.

    The Nvaleo Enrichment System also offers a wide variety of organizational tools in their online business and personal management system. This web based, custom desktop contains a day planner, contact manager and financial planner and even a real estate management system that you can use to track all your real estate transactions from start to finish.

    On the business opportunity side, they allow you to earn extra income by becoming a Distributor like all companies we review. The initial $98.00 enrollment fee gets you into the company where you can start building your sales team. One Pro Pack sale will earn you more than twice your original enrollment fee.

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    Source by Brian Garvin

    Views: 0

  • Will You Marry Me? Four Simple Little Words, That Mean So Much

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    Since my social gathering, thoughts took me back my own marriage proposal, some 16 years ago. I had imagined how it might unfold; we had talked about marriage and family, so I knew it would arise at some point. Would it be full of romance, flowers, a candle-lit dinner and my future husband down on one knee, eloquently pledging his undying love for me! Well, not exactly – after a drunken evening in a local nightclub, you know the ones, with sticky ‘beer soaked’ carpets and dated disco tunes; he turned around to me and said ‘How about it then, shall we get married? Not the dreamy scene I had hoped for, but of course, I said ‘yes’ and we have been happily married with 2 children and a dog for the last 14 years.

    How many of us wait in anticipation for our partners to pop “the question?” Then are disappointed when either, it never happens or when it does, it doesn’t live up to our own expectations. Dreams of being whisked off to a secret exotic location, a special evening in the finest restaurant, and then finally having plucked up the courage to ask, and in front of an unsuspecting audience, your companion is down on one knee saying the words you have been waiting for.

    I have to tell you, although you might not believe me, this type of scenario does happen in real life. The friend that caught the bouquet had a marriage proposal that could have been taken from a film set.

    It started with a mystery holiday that had been planned as a birthday treat, she had no idea of where she was going and was told to pack for warm, sunny weather. The destination was the Greek island of Santorini, staying in a lovely hotel with magnificent sea views.

    A carefully planned romantic walk, where a ‘sea view’ table and a bottle of chilled Moet awaited them to watch the sunset. Along their ocean saunter, a detour to a traditional greek church with white washed exterior and striking blue dome, as my friend finished taking numerous photographs, she turned round to be presented with a handmade puzzle!

    I sure you can guess what came next, when she placed the puzzle pieces together, those simple four words appeared in front of her and her man, down of one knee, offering her the ‘sexiest’ (her words, not mine) engagement ring she had ever seen. Don’t be surprised when I tell you that, not only did my friend’s thoughtful fiancée plan the mystery trip, sea views and romantic proposal, he also designed and arranged for the ring to be handmade with her birthstone!

    Other marriage proposal stories have floated past my ears over the last few years. One in particular, a tale of a treasure hunt, constructed from cryptic clues sending the hopeful lady on an adventure to a hidden destination. Upon arrival, a small Silver love letter necklace with a delicately engraved letter inside – Will you marry me? An engagement ring placed on a finger and another couple betrothed to each other.

    I am full of admiration for imaginative partners that take the time to plan a proposal, complete with surprises, mystery and the odd glass of champagne. Not everyone needs to go to these lengths and as long as the sentiments of the words are truly felt, then any proposal is a special moment. Regardless of how a marriage proposal is planned or not, from my ‘sticky carpet’ moment in the local nightclub or my friend’s Shirley Valentine meets Mamma Mia adventure on the island of Santorini, with marriage statistics as an all time low, isn’t it all about being asked those simple 4 words and living in happily ever after – with the perfect Engagement ring of course!

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    Source by Claire L Bentley

    Views: 0