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How Online Digital Marketing Course Can Help You Shape Your Career in Marketing?
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Introduction to Digital Marketing
A good hold on digital technology has become vital in the marketing industry like never before. And with the ever-rising use of digital platforms for promoting your products and services, demand for professionals with strong holds on these techniques and strategies has also increased. People have started spending as much as twice the time on the internet as they used to a few years back. And with this, online shopping has surpassed the offline shopping statistics.

Marketing is all about interacting with the right audience at the right time at the right place and as most people remain online for most of the time, it has become the obvious place to connect with them. Next is the strategy to explain your plans to them in the most effective manner to convert them into customers. Digital marketing, collectively refers to all the efforts made to leverage potential customers on digital platforms like Google search, emailing, social media and websites etc.

Why digital marketing is so successful?
- Increases traffic on websites
- Helps in generating leads
- Helps in brand building
- Improves the ranking of the search engine
- Helps in improving internal communication
- Helps in providing better customer services
- Helps in understanding the ever-changing demands and expectations of people.
What are you taught in Digital marketing course?
- Search engine optimization (SEO): It is a process of attracting traffic from free and natural search results on a search engine such as Google, Yahoo or Bing by ensuring that your website appears high on the list of results shown by the search engine.
- Web Analytics: The process of collecting, measuring, analyzing, and reporting the web data in order to understand the web usage behavior of people.
- Email marketing: Every commercial message sent to a group of existing or potential customer is email marketing.
- Pay per click (PPC) marketing: In this model an advertiser pays a certain fee to a website owner each time his advertisement on that site is clicked.
- Social media marketing: Using social media platforms like Facebook, Twitter, Instagram, YouTube, etc. to promote your product is social media marketing.
The above listed are only some of the components of a marketing course and along with that interactive session with industry experts, doubt clearing sessions, practical assignments and surveys are conducted from time to time.

A well designed Online Marketing course should be able to give one an opportunity to discover various tactical ways as to how modern business houses are making high profits using digital marketing. Thorough case studies help in understanding better implementation and gives a cutting-edge insight into the latest developments. It should also be giving you an opportunity to interact and learn from industry experts.

Why you should opt for an online course in digital marketing
Gone are the days where you could afford to stick to the conventional marketing strategies and ignore digital marketing. The scenario has changed and whether or not you are planning a career in the marketing industry, you cannot deny the fact that everyone today has become a digital marketer by posting updates, pictures and videos on Facebook, Instagram, and YouTube etc. An online digital marketing course gives you an opportunity to get enrolled in the best program across the globe.

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Source by Shalini M

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October 8, 2019
Should You Use a Chat Bot on Your MLM Business Site?

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Does your MLM business site generate a ton of traffic and do you find yourself falling behind? If you have answered yes to the question, exploring a chat bot option may be the right choice for you. Are you good with technology? Do you like learning new things? If so, then adding one of these units to your site can help you. There are small benefits to adding a chat system to your business website; it can increase productivity, decrease wasted time chasing down cold leads, may increase sales and lead interest, may help send visitors to other pages on your site.

MlM business chat bot and setting one up

A chat bot could help your MLM business grow and stabilize in a world that is so competitive, and in a nutshell, it is a unit that responds to interactions from your visitor’s behavior. It is fully customizable, but it can get costly if you choose to use premium features for your business. In regards to WordPress, there are plenty of free options but it can be very limiting to what you need it to do. If you are not tech savvy please talk to your website manager about setting one up.

To install the chat bot on your site whether it be WordPress, Drupal, Joomla, or any other set up, you can then customize the bot the to trigger a response to your visitors. You can also customize colors, questions, answers, and timing of the system. You can also have it collect emails and other information for you so that you can respond yourself.

Other chat systems for MLM business owners

MLM business owners can use other chat systems instead of the artificial intelligence one. News bots you have to run manually and can be connected to Facebook or possibly other social Media sites. There are some really good premium ones that can help you increase business and decrease bounce rates on your site. They are easy to set up for your site. They are easy to monitor and often are connected to external websites. This Means you need to access the other dashboard from the from the host’s website. This allows your system to load faster without slowing your pages down, but there are some systems that load directly from your site and have their own dashboards. This can slow your pages down, and this can be due to the script it’s using.

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Source by David L. Feinstein

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October 8, 2019
Senior Residential Living: A New Age Abode for Elders
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Over the years, senior citizen living has changed tremendously and that’s a piece of good news. Earlier, senior citizens did not have many options. However, in the current scenario, there are abundant assisted living options for senior citizens. The trick is to choose the right one. For today’s people of high age-band, retirement means freedom.

Here are some of the specific things which modern-day elderly look forward to:
- Social Interaction – Elderly love those senior living communities which keep them in close contact with other people of their age-groups. They also want to attend those events and activities which encourage social interaction. Thanks to modern technology, now seniors can stay in touch with their families through text messages, video chat sessions and other technology-driven platforms.
- True Freedom – Today’s senior living communities revolve around the idea of choices. It means elders want to make a pick between various levels of care, residential amenities, dining options and much more. Today’s seniors want to have full control over their lives and so senior living communities are constantly adding more options to their list.
Now let’s have a look at some of the amenities of senior active living communities:
1. Activities – Today’s senior living communities in India are doing everything to keep their residents both entertained and engaged. These homes organise different events, games, trips, hobby classes, and much more, to entertain their guests.
2. Social Dining – Whether it is a tea with the other residents in the morning or a happy hour in the afternoon, these senior communities offer plenty of social dining options to their residents. As a result, their residents always stay connected with society and never feel alone. Also, most of the modern-day seniors want to go beyond the typical buffet system. Senior citizen residential communities are quick to understand their needs and thus, offer top-notch quality dining options to their residents with gourmet chefs.
3. Outings – It is now typical for lifestyle communities for seniors to offer outings to interesting destinations like theatres, sports, museums, etc. Such outings not only help elderly to break the monotony but also keep them energetic.
4. Laundry and other maintenance services– Since seniors value independence, most senior housing communities offer laundry, house cleaning and other home maintenance services. After all, after working hard throughout their lives, no one wants to worry about all this stuff now.
5. Fitness – Staying healthy is a priority of modern-day senior citizens. They look for senior housing communities that take care of their health by offering different fitness facilities. As a result, senior communities are embedded with facilities like swimming pool, treadmills, walking paths, etc.
Fortunately, modern-day seniors have lots of options when it comes to choosing the right senior living community. Moreover, today’s senior active living communities also offer customised options to their residents to make their golden years the most beautiful part of their lives.

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Source by Sudhir Kumar Singh

October 8, 2019

Dealing With Relationship Stress

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The start to a relationship is often high-spirited when couples tend to fall head over heels for each other. The urgency to talk and meet is so intense that time seems to fly initially. However, when the euphoria settles and one gets used to the partner, real time problems start surfacing. At times, things might get so stressful that the partners start contemplating separation. At others, the stress slowly pushes them to the brink of developing mental disorders like depression and anxiety.

Breaking the bond is the easiest thing to do, but, the actual strength of a relationship lies in dealing with the relationship stress together, as a couple and bringing back harmony. Unfortunately, not many couples have the patience to walk through the stressful times together. Yet, one must remember that it is a choice. Either one can work as a team and emerge stronger or one may decide to deal with the stress individually and let the relationship weaken. Given below are some of the ways in which relationship stress can be handled and the development of mental disorders prevented:

Accepting each other as is – It is important to understand that reality is far from the rom-com movies that we watch and romantic novels that we read. Expecting your partner to be perfect all the time is not realistic. All of us are flawed. Expecting too much paves the way for intense pressure and disappointments in the long run. Thus, one must accept their partner as is and focus on their strengths.
Communicating constructively – When faced with problems, some couples tend to go on silent mode with long periods of no communication. This is a recipe for disaster. One must muster the courage to break the silence and address the issues that have hampered the equation. Moreover, one must express their feelings gently. Shouting and not listening to the other person’s perspective is damaging and would do nothing to rebuild the relationship.
De-stressing together – Couples must de-stress together. This can be achieved by going on a holiday, attending concerts, going for walks, learning some hobby together, watching movies, and indulging in any activities that both the partners enjoy. Getting intimate is also indispensable to relieve stress in a relationship. Some couples avoid intimacy when they have unresolved conflicts, however, it is important to make love as that might set you talking and help resolve the unsaid issues.
Avoiding blame game – It is important to understand that in a relationship, both the partners are in the same team. Pushing down the other person by constant blaming them can get tiring and destructive for the health of the relationship. In addition, it is also critical to apologize sincerely once they understand that they are at fault.
Keeping up social networking – Sometimes, a couple gets so obsessed with each other that they forget about their social obligations. While the option of spending all your time with each other might seem interesting at first, over time, it may bring boredom into the equation. It might also build a lot of stress and socializing might offer a vent to it. Thus, one must keep in touch with their friends and relatives and meet them as often as possible.
Investing on self – It is vital to be present for each other in a relationship, however, one must not forget themselves. One must, therefore, ensure that they invest some time and resources on taking care of the self also. Eating right, getting adequate sleep, indulging in some sort of physical activity, getting a massage, etc., can help build self-esteem and invigorate the spirits of an individual.

Seeking professional help for stress

Sometimes, despite best intentions and efforts, it gets very difficult to reach a stage of equilibrium in a relationship. In such cases, the continuous stress may lead to the development of mental disorders like depression and anxiety.

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Source by Susan Navarez

October 8, 2019

Entrepreneurship Ideas

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The world is full of need. Need is the foundation of business. Ergo, the world is full business opportunities. This analogy is true being that products and services are generally created to respond to a given social requirement. Food, shelter, security, comfort, entertainment – these are needs commonly recognized and catered by experienced entrepreneurs. This is probably the reason why there is an abundance of restaurants, convenience stores, rental apartments and townhouses, security agencies, spas and clubs in communities around the world. If you are a first time entrepreneur who wants to penetrate the business world, you have got to tap innovative entrepreneurship ideas. Otherwise, you’ll just be drowned out by senior competitors.

Many of those the established entrepreneurs we have today made their mark in the industry with unique businesses thoughts. They even sought to address needs which were not that recognized by people. Socialization and information are human desires that have given some ingenious individuals access to the big bucks. Facebook and YouTube are ground-breaking entrepreneurship ideas, made real, that dared to redefine the concept of modern entrepreneurship.

Honestly, it’s hard to top what these young industrialists have achieved. But aspiring businessmen need not feel discouraged about losing out. Here are some creative business proposals that might just get you that free slot with the big shots.

1. Search Engine Optimization and Web Design
Given the popularity of the use of the internet and the emergence of online businesses that wish to hit it big in search engines, these services are bound to be profitable. It can be done on a project basis so you don’t have to be committed to something long term. You can even keep another job while running such a business. Moreover, resources for SEO and web design are 50% free and the tools you use for it can be paid by monthly basis. Downside is you have to learn. Search engine optimization and web design aren’t complicated. But they will require some time investment in the beginning. What some start up entrepreneurs do is act as middle men for SEO and web design requests and outsource the tasks to cheap but capable Filipino or Indian specialists.

2. Deliver Anything Service
People are very busy nowadays and have hardly enough time to run errands. Running a deliver anything service is gainful considering that you would be able to cater to a large market with basically the same need – fast, efficient delivery of goods. You can be contracted by a studio owner who wants to deliver an important footage to a television station in another side of town; or a mother who wants to get her son’s lunchbox to him while he’s in school in one hour or less; or a businessman who wants to get a gift sent to a client living in another city within the day. The downsides are: it will require a hefty sum of capital and that you have established competitors known as the internet and couriers. Information sharing is fast and cheaper via emails and collaborative folders. And couriers basically give the same service. You’re only advantage is you are not fickle with what deliveries you make.

3. Events Organization
This is a fun business and it will challenge all aspects of your being an entrepreneur, from marketing to planning to budgeting and execution. You can cater to weddings, corporate parties, birthdays, baptisms etc. You will be able to widen your network as you pursue this service. And unlike the previous entrepreneurship ideas, YOU WILL NOT BE INVESTING ANY CAPITAL. You just got to establish a reputation and exert effort. You can start small. Start with friend. Get his/her money, spend it wisely and secure a high level of satisfaction. Marketing is basic word-of-mouth. If you do well, you will have a hoard of fans in no time.

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Source by Greg Peter Candelario

October 8, 2019

Don’t Ignore These Telltale Signs of Drug Abuse in Teens

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Drug abuse has for a long been a problem among teenagers with peer pressure as the key factor driving it. Despite being well documented, parents and caregivers tend to ignore the apparent symptoms of drug abuse in the growing children. The early instances of drug abuse evoke far greater health consequences in this age group than in any other group.

One of the reasons behind the increase in the severity of repercussions of drug abuse is that during adolescence both body and mind are still in the process of development. Apart from the fact that drugs can alter brain chemistry and structure, illicit drug use among teenagers can increase vulnerability to motor crashes and instigate risky sexual behavior. Additionally, drug abuse increases suicidal tendencies, assaults, symptoms of mental health conditions and dropout rate at schools.

Illicit drug use also entails legal and social consequences, such as increase in incidents of violence, criminal activities and neglect, as well as a higher likelihood of abusing drugs in later life. In addition, pregnant teenage girls who continue engaging in drugs are at risk of harming the fetus and themselves in many ways.

Absence of evidence is not evidence of absence

Nurturing and caring for a teenager is no easy task. The bumpy journey of growth that includes a number of transitional phases, ranging from hitting puberty to adolescence, yearning for dependence to realizing independence, “I love you” to “I hate you,” to confronting life without a safety net to making sense of it all, can mislead parents, guardians and caregivers, especially when their children are on drugs.

Even in the absence of any evidence, it is important that parents who feel that something is wrong with their children trust their hunch and take significant remedial actions, such as talking to their children or seeking professional help.

One of the most practical tools to address the problem of drug abuse among teenagers is communication. Usually, drug-using teenagers develop traits that assist them in concealing their growing addiction-related practices.

They also spend their time incommunicado. When a teenager displays odd behavioral patterns, such as not being themselves after a social event, being vague about the details of the movie watched, getting home beyond curfew, avoiding interaction or getting close to their parents, it is best to investigate to safeguard their health and life.

Some of the below-mentioned warning signs specified by the National Institute on Drug Abuse (NIDA) can assist parents in keeping a check on their adolescent children:

A change in peer group
Carelessness with grooming
Poor academic performance
Increased absenteeism
Loss of interest in favorite activities
Changes in eating or sleeping habits
Deteriorating relationships with family members and friends

Although the 2016 Monitoring the Future (MTF) survey of drug use among American teenagers suggests decline in the past year use of illicit drugs, except marijuana, alcohol and drug use amidst teenagers is a major public concern. In addition, there is substantial evidence that drug use in early years increases the likelihood of a teenager developing substance use disorder and the symptoms of mental health conditions in their adulthood. However, early intervention is known to reduce and treat these conditions more successfully compared to those who let the abuse linger or get treated late.

Pull the plug on drugs

The earliest warning signs of drug abuse among teenagers are changes in their behavior and mannerism. Usually, addressing a teenager’s drug abuse habits can be an unpleasant ordeal, which is at times riddled with extreme opposition from the patient.

Therefore, it is important that parents communicate with their adolescent children about the life-threatening consequences of drug abuse. They should also discuss about the ways that can assist in overcoming the challenge of drug abuse. They can guide their children in the right direction through their love and care.

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Source by Courtney Whetstone

October 8, 2019

How To Promote Affiliate Programs And Get Sales

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Affiliate marketing is a well-known way to make money online. But there are a great deal of people around trying to promote affiliate programs. Hence it's important to how to drive traffic to your affiliate links so that people buy from you and not your competitors.

Blogging

Your own blog is one of the best places to showcase affiliate links. Your blog should be the center of all your marketing action, so make the most of it with great content. The content you create can help sell products. Articles and posts offer the framework for your link. You can focus on a common problem that your audience has, then offer an affiliate product as a solution.

Social Media

The chances are you already have an account at some of top social media networks, like Facebook or Twitter. But you can't promote affiliate offers too often on social media, simply because you'll start to look like a spammer. The affiliate products you promote could be the solutions they are looking for. Your posts can be chatty, discussing a common pain point and then suggesting an affiliate product that can help. You could also post a review.

Search Engine Optimization (SEO)

The words on your website signal to the search engine, like Google, what it's about. When people perform a search for a specific topic Google delivers search engine results pages (SERPs) with what their formula (or algorithm) determines to be the most relevant pages.

Your website content should contain at least one keyword. Keywords are the kinds of words your prospective customers would use when searching online for the type of content and products you have to offer. The title of your article, review or post should contain at least one keyword.

Review Posts and Videos

Review posts that have a legitimate air of authority and ring of truth to them are the perfect framework for putting an affiliate product link in order to earn commission. You should only write reviews of products you're familiar with, and your reviews should be as sincere as possible. Otherwise, you'll start to get a reputation of being willing to promote any old rubbish, which will damage your status as an expert in your niche.

Email Marketing

One of the main issues when you promote affiliate programs is that you spend a lot of time and effort driving traffic to vendor sites. If they click over to the vendor without ever interacting with you, you'll probably never see these visitors again. But putting them on your email marketing list means you have a chance to build a relationship with them and once they're on your list, you can market to them regularly.

The best way to get them to join your email list is to offer an incentive, like a free eBook, eCourse, or another very useful informational item people in your niche would love.

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Source by Jon Allo

October 8, 2019

12 Unique Ways To Ask Your Partner to Marry You Using the Internet

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Asking your partner to marry them should be a memorable experience, but what if you don’t have enough cash to hire a plane and pop the question in the clouds? If you’re feeling the pinch, but still looking for something a pretty special, then turning to the internet and social media may just be the solution. The internet provides a vast scope of opportunity when it comes to asking someone to stay with you forever, but by far the most difficult challenge when using the internet is to make the experience feel romantic. Face to face is by far the most romantic way to propose but with some extra effort and thought it can still be achieved. A romantic experience by definition can mean different things to different people, so weather you’re a pizza fanatic, love New York, brilliant at building WordPress sites, or have great persuasion skills, the internet may just be your key to rocking your partners world.

Create A Website

Build a website that holds all of the pictures and videos of your relationship together. Use it as a record of all your time together and as a special touch, make a video asking for their hand in marriage.

Get A Video To Go Viral

This could be a tricky one and you will need to be very inventive. You could specifically say in the video that if it finds it’s way back to your partner through social media, then you will ask for their hand in marriage. This might give other people more incentive to share it.

Use Fiverr.com

There are some really good gigs on Fiverr that you can use to ask for someones hand in marriage. Billboards are pretty popular. You could use someone with a billboard in New York or next to a famous landmark.

Status Update

If you’re in ownership of some epic persuasion skills then you could ask your partners favorite celebrity to pose the question via a status update on Facebook or Twitter.

Create an Game

Create an online game or android app that ends with you asking for their hand in marriage. You’re going to need some great programming skills for this, or you can use an app that incorporates a treasure hunt theme that they use it to track down the ring offline.

Create a Picture

Pictures are by far the most shared thing on the internet. You could create one seriously funny marriage proposal picture and get it to go viral.

QR Code

Create a really cool QR code that they can scan. You could set one up in your local pub so they had no idea that it was related to marriage.

Use a Band

Pay a band to record a video and get them to devote a song to your loved one. Right at the end you could get them to tell your partner that you have a question to ask you.

Video Star

More persuasion skills needed here. Get your partners favorite celebrity to upload a video message asking them to marry you.

Surprise Delivery

If your partner orders products online regularly, ask the company to create a special package to send next time as a surprise. If you’re looking for really cheap idea, then why not ask you’re local pizza delivery service. Whilst not the most romantic experience ever, no one is ever about to forget the time the pizza delivery boy delivered a love pizza with a ring in whilst singing your favorite love song.

Facebook Ads

Set up a Facebook page asking your partner to marry u with a unique cover and logo. Then create an advert to be displayed to her/him. You will need to advertise using only friends of friends and then narrow the advert down to your partners age group and sex so that they have every chance of seeing it.

Start Blogging

Create a blog style story and get it published in an online magazine or newspaper. The story will need to be interesting enough to read as an article though. Maybe if you met in interesting circumstances or your partner has done something amazing with their life then you can tell their story over the media waves, popping the question right at the end.

There are many ways that you can ask someone to marry them over the internet. The best part is that the cost can be kept to a minimum; however to make something truly amazing and memorable, you’re going to need a mixture of average tech skills, a bit of cash, and one seriously inventive personality. If you do happen to be a fledging in all these departments, then fear not, put a list together of your most useful friends and revert back to this list. We’re sure that one of you’re friends at the very least will have a skill that matches one of the above ideas: failing that, who doesn’t love pizza?

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Source by Lydia J T

October 8, 2019

Digital Marketing Course Opening New Horizons of Success in Marketing

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Why go for a digital marketing course?

Money is rapidly being drained away from conventional marketing towards digital platforms, and, with that, the need for marketing professionals to get well-versed with digital techniques and analytical fundamentals has also increased.

What one will learn in Digital marketing course?

Search Engine Optimization (SEO): SEO is becoming a critical channel for marketing and helps in boosting your websites rank by fetching more traffic with keyword management, on- and off-page optimization, URL building, link building and many more of such facet. Students will be given a chance to do so on the WordPress site by using Yoast SEO plug-in.

Social media marketing: A social media campaigning strategy for a product or service is crafted and implemented on different platforms like Facebook and YouTube. Further, the success of the strategy amongst targeted audience is analyzed for conversion rate and amplification. It also gives an insight into how social media can play a critical role in brand building and if likes on social media really help in improving sales.

Web analytics: This part provides a chance to deal with real data in order to authenticate or confirm the hypotheses is real for any e-commerce store. Google analytics tool is quite handy and proved its value over time and, therefore, is the most used tool. Students can download the mobile application of Google Analytics for getting well- versed with the same.

Online advertisements: This gives an opportunity to get glibness in paid platforms on internet such as Google AdWords, Facebook Ads and YouTube Ads to target the potential buyers, figure out the acquisition cost and campaigning costs. A spreadsheet is prepared to evaluate the profit margins and thoroughly compare the cost-per-click with average order price and customer lifetime value.

Data visualization: This segment deals with converting raw data into useful information for crafting dashboards to help the stakeholders remain updated with important figures and changes in them over time.

Opportunity to work with real e-commerce companies: Institutes invite designers, campaign strategists, and expert marketers to deliver special lectures on various topics like pros and cons of different marketing tools, email marketing, online network building, search engine optimization, user experience designing and mobile marketing etc. Students also get an opportunity to deal with these tools first hand by doing group as well as solo projects and building their personal website in WordPress. They are also made to work with e-commerce companies in real-time once they are well equipped with the knowledge of various facets of digital marketing.

Career prospects after the course

Students after clearing various exams conducted from time to time get a firm grasp on all tactics of digital marketing, various tools and resources that are available. They are also provided with quality placement assistance. It is one of the highest paid departments in any company. You have an option to work as a freelancer or get associated with companies and work in a more organized environment. Following are the posts available for marketing graduates with specialization in digital marketing:

Digital marketing manager
Content marketing manager
Social media marketing specialist
SEO executives
Copywriters
Content writers
Conversion rate optimizers
Search engine marketers
Inbound marketing experts

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Source by Shalini M

October 8, 2019

New Book Removes Fear From Sales With Practical, Easy-To-Implement Techniques

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As a small business owner, I found Greg Andersen's Small Business Sales, WTF (Without the Fear) full of practical advice, new ideas, and down-to-earth common sense to help me rethink my sales approaches. Andersen has been in sales for many years in the printing business, but the advice he offers is applicable to anyone in sales, especially small business owners who may be wearing all the hats themselves or unable to focus on sales because they're too busy looking after everything else.

Small Business Sales, WTF is divided into two sections: Pre-Sales Planning, in which Andersen discusses products, going to market with products, creating a sales environment, and then The Sales Process, in which he explores how to find customers, make contact , get the opportunity to sell to the customer, execute the sale, and then follow up with and retain the customer long-term. Andersen walks readers through each step of the sales process, providing practical and personal examples of what has worked for him that readers can easily model or put their own spins on.

Andersen writes in a humorous but tell-it-like-it-is style to dismiss myths about the sales process and cut through sales jargon to get to what the reader really needs to know. For example, early in the book, he has a list of "Words / Phrases you will not hear in my book." Among the phrases included is "Belly-to-Belly" to which he responds, "Gross. How about face-to-face." Another phrase is "Low Hanging Fruit," which he says does not really exist, and still another is "Hook," which he finds insulting because it assumes customers are suckers or fish. Instead, Andersen prefers to treat his customers like human beings and rather than "close the sale" come to an "agreement" between two parties who trust and respect each other.

For most people, sales can have a bad name. No one likes being sold to, and people who reluctantly take on a sales role are aware of that and often fearful of selling. Andersen teaches readers how to remove the fear of sales by rethinking what sales really is. Most people dread the "cold call," so Andersen talks about instead viewing sales as "demand generation." It's about looking for where there is a demand for your services and then providing the product or service to fulfill that demand. It's also about listening to customers.

Andersen states: "When all is said and done, only a few methods of outreach will really get you in contact with a prospective new customer-the phone, letter writing, a trade show, and email. What really counts is the technique you employ . " He then provides creative examples of how to handle sales through each of these approaches, as well as discussing social media as a sales strategy. His examples are drawn from personal experiences, from his days as a shoe salesman at Nordstrom to his current sales role in the printing industry. Best of all, he even includes copies of letters he has sent to clients. His techniques are simple and straightforward, so anyone, no matter how scared of sales, can implement them.

Of course, there will be difficult clients or people who don't want to hear how you can help them. Andersen provides strategies for getting past the gatekeepers to the decision makers. He reveals his research techniques, which are quite clever and even include looking at prospective customers' job postings to determine who in a company is or will be in a buyer position for his product.

When facing resistance from a potential client, Andersen realizes it's not always about him, his approach, or his product. I loved the following invaluable point he made: "Another way I like to approach these challenging situations is to remind myself that all these excuses mean the customer is probably protecting his current vendor. If he is being loyal to his current vendor, some day he will be loyal to me. Stay positive. " Personally, I know this is true as a business owner. If I have a vendor providing me with a good service at a good price, I feel loyal to that vendor and am not willing to change. Such clients may be resistant to change, but they are the ones you want because they are loyal. Andersen shows how persistence pays off in these situations. Sometimes he makes contact with customers who are not in need of his services right then, but years later, he secures business with them, and even if at first he doesn't get the level of business he wants, they often will give him some business as a trial and then he can work his way in to larger sales with them.

Perhaps what I liked most about Andersen's approaches is that he truly believes in being responsive to clients. I cannot stress enough how frustrated I feel when I send an email to someone who does not reply to me for several days. I am personally always very responsive to my clients and usually reply within hours if not minutes. Andersen points out that even if you don't have an answer to a client's problem or you can't take the time to respond to a question at that moment, a simple response like, "I'm on it," lets clients know you will get back to them and then they can quit worrying about their problem and go on to the next item on their to-do list until you do get back to them. In other words, Andersen is always in favor of reassuring the client that you will do what you say and provide reliable and quality service.

Altogether, Small Business Sales, WTF does take a lot of the fear and stress out of sales. I believe most readers will be pleasantly surprised by this book; they'll read Andersen's stories and examples and say to themselves, "I can do that," and even find ideas of their own popping into their heads as they build off of Andersen's advice. Whether you are a small business owner with absolutely no sales experience, are just starting out in sales, or have been in sales for years, there are plenty of nuggets of advice here that can make your sales process easier, more lucrative, and all around more enjoyable.

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Source by Tyler Tichelaar

October 8, 2019