Global Digital Store – Ebooks and Softwares

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  • The Renegade Network Marketer Review – Is It Worth?

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    From what I’ve I noticed so far, all the big names in network marketing and internet marketing, after years of experience, of failed attempts, frustrations and lessons learned have found the formula for online success. Years of work have been rewarded with many, many millions of dollars, but also with recognition as an experts in the field.

    Thus, people like Jonathan Budd, Ann Sieg and Mike Dillard have created their own systems that put their business on autopilot. Among these, I found one that caught my attention and I tried it myself..It is Ann Sieg’s system, The Renegade Network Marketer.

    First of all, what is the Renegade Network Marketer?

    Well, this system is a big win for the MLM industry, as a result of several years of efforts, failures and tries. Ann Sieg has managed to create something that totally changes your perspective on network marketing.

    The Renegade Network Marketer e-book you undermine all your beliefs about how we should think and recruit new people in a MLM business. Ann Sieg explains in her book all the mistakes that 97% of the network marketers do and introduces a new concept: Atraction Marketing.

    What does this mean? Instead of running after people and trying to convince them to join “your unique business opportunity”, you better attract people to you. Now,you don’t jump on every prospect you find,you go to a well-defined categories of people who are already interested in what you have to offer. Actually you give them what they want!

    Very important, this e-book explains you how to use the huge power of the Internet to build your business and especially how to build yourself an image of an expert in the field. So, it is more important to promote yourself, to appear as someone who offers solutions and then to sell.

    Once you bought the eBook you get life acces to The Renegade System.

    This system is very effective and very useful, especially for beginners in online marketing, because it contains many marketing strategies very well explained: articles, banners, blogging, social networking, email etc.. With these strategies you learn how to to generate traffic to your blog or website and then turn it into sales and money.

    And the most interesting part of this system is that it offers you the opportunity to promote further the ebook, but also to join as an affiliate in other auxiliary programs useful for online marketing. So you can have multiple sources of income at the same time.

    The system also includes some very important bonus: the book “7 great lies in Network Marketing” and a free report Virology. 7 major lies in Network Marketing tells all the truth about MLM, things that don’t work and that you bring you only failure and frustration but also the solutions to these problems.

    I personally think that the investment I made, buying this system, it’s well worth because of all these valuable resources that teach you how to build your network marketing business from zero and how to develop yourself as an expert in online marketing.

    But I must say that all these materials, the system and all the trainings in the world will not help you if you don’t act!

    The experience of an internet marketer could be summarized in this scheme:

    EDUCATION- MASSIVE ACTION- PERSEVERANCE = RESULTS

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    Source by Dascalul Radu

    Views: 0

  • Dousing the Flames of Marital Conflict

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    Conflicts in marriage are endemic. Because this is a union of two distinct individuals each with his or her own likes, dislikes, prejudices and pet peeves, conflicts are built into the marriage packet. As the famous evangelist Billy Graham once said, “For a married couple to expect perfection in each other is unrealistic. The unblemished ideal exists only in ‘happily-ever-after’ fairy tales. ‘Happily incompatible’ is a good adjustment.”

    No human relationship can exist in a permanent state of happiness, and conflicts need not be viewed as a sign of instability or impending rupture of marriage. Couples need to master the art of quarreling constructively and resolving all conflicts positively. A mature approach will increase understanding and trust, and strengthen their relationship. However this depends on their level of commitment to each other.

    Areas of conflict:

    o Finance: In this consumer-oriented society of today, money or the lack of it can lead to conflict. Spouses have different spending habits. Overspending or unnecessary spending by one partner can upset the family budget, leaving less money for essentials. Entertainment, alcohol, consumer goods can eat into one’s pocket. Similarly miserliness will also trigger conflict.

    o When the needs, wants and desires of one partner are not met, there is a tendency to be irritable or argumentative over trifles.

    o Domination: When one partner is excluded from the decisions that affect them both, friction is bound to arise. Similarly, procrastination by one partner on issues that need urgent decisions can be annoying.

    o In-laws: Too much interference or over dependence of in-laws can become a bone of contention. Unfair references and comparisons lead to quarrels.

    o Children: Different styles of parenting or lack of proper parenting skills can result in heated arguments.

    o Sex: Husbands and wives have exclusive conjugal rights over their partners. Depriving a spouse of normal sexual activity creates tension in the relationship.

    o Working wives: Some women with high tech jobs may not have quality time to spend with husband and children. Stress, fatigue or overwork can sap them of strength and put them in an irritable frame of mind.

    o Habits: Drinking, smoking, gambling or drug taking are frequent causes of conflict.

    o Social activities. Time consuming parties or games leave very little time to spend with each other.

    o Physical and emotional abuse.

    o Self-centeredness.

    o Secrecy: Keeping important secrets from each other is a breach of trust.

    o Infidelity.

    The mark of a good marriage is not the absence of conflict, but how each partner deals with the problem. Conflict is like an ember with the potential to spark into a flame, and if not doused in time, can blaze into a conflagration. The foremost thing to remember is that it is not a battle between enemies. It is just a disagreement between spouses who have promised to love and cherish each other till the end of their lives.

    “Many marriages would be better if both husband and wife realize that they are on the same side,” says Zig Ziglar.

    The aim must be to diffuse the situation by proper resolution, so that it does not crop up again and again.

    There are two options available.

    1.The Negative Approach which will generate hostility.

    2.The Positive Approach which will make the bonds of marriage stronger.

    Negative Approach:

    – One partner personalizes the problem and treats it as an attack. Women are more prone to this approach. They withdraw into themselves and wallow in self pity. Withdrawal may be physical, sexual or emotional. Breach of communication follows. This is a dangerous trend. A trivial problem festers in the mind until it assumes gigantic proportions.

    – Angry reactions like yelling, crying, abuse, sarcasm, insults or even violence are disastrous. The idea obviously is to hurt the other person while defending one’s self in the blame game.

    As Broderick said, “Couples who vent their anger and do nothing to get at its cause and cure are committing marital suicide.”

    Positive Approach:

    1. Couples should never communicate when angry. They should first think things over calmly by themselves and then discuss the issue. Privacy is important. Discussions should not take place in the presence of their children or relatives, but in a quiet place where there will be no interruptions. They must bear in mind at all times that they are allies and not adversaries. There must be eye contact throughout the discussion. Respect for each other’s feelings is important. So the tone of voice and body language must be appropriate. Listening carefully to the other’s point of view is showing respect. Questions and clarifications are in order. It is also a time to share one’s genuine hurts and frustrations. Generalizations like ‘You always find fault’ or ‘You never listen’ are not helpful.

    2. The core issue must be tackled. It is important to define and discuss only the problem that started the conflict. Is the problem repetitive? Is there a recurring pattern? If so, why has the problem not been resolved before? There should be no deviation into unrelated issues. Old problems must not be dredged up and recycled to score a point.

    3. Finance can be a contentious subject. Bad financial habits must be mended. Budgeting one’s income is important. If expenses go beyond the budgeted amount, there should be a discussion on how best to make good the deficit. Honest conversations about purchases, savings and overspending will help. It might require lowering one’s standard of living or finding other ways of income generation.

    4. Sex is an important aspect of marriage. Withholding sex by one partner as a means of punishing the other, is hurtful. Sex enhances intimacy and reconciliation.

    5. Spouses must take responsibility for their contribution to the problem. They should be willing to change their behaviour if necessary. Owning up faults and admitting their weaknesses will diffuse tension. Sometimes it may even be necessary to give into the partner’s wishes, even though not fully agreeable. It is important to focus on what is right and not on who is right. Compromise is by no means weakness. It reflects strength and helps resolve the problem permanently.

    6. Forgiveness is the most important salve that will heal the hurt of conflict. Couples should be generous in forgiving each other’s faults. It may not be easy, but it is always better to get it over with and move on.

    Conflicts in marriage are inevitable. Fault finding and negativity can destroy and tear apart relationships. ‘Let not the sun go down upon your wrath,’ advises Scripture. With proper communication, tolerance and commitment, most conflicts can be resolved.

    As Alexander Perry said, “The ultimate test of a relationship is to disagree but to hold hands.”

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    Source by Eva Bell

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  • Pranic Psychotherapy Release From Addictions or Compulsive Behaviour

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    I start by defining ‘ MCKS pranic psychotherapy’. It is a method which is based on pranic healing techniques of scanning, cleansing, energizing, shielding, and releasing. These techniques are based on the principles of transmissibility of energy from practitioner to client, on receptivity of client to receiving the healing prana, and on the shielding of the chakras and aura from penetration by negative thought entities and elementals.

    Elementals are energy beings which are composed of thought entities that feed on intense emotions of anger, fear, grief, or hatred. A thought entity is an idea which has attached to it a strong emotion which gives it substance in the energy field. This entity resides in the aura, in the mental field, and can penetrate through chakras when the webs are cracked, torn, or damaged. These webs can be repaired and sealed with gold pranic light energy which the practitioner intends and transmits through their hand chakra or crystal wand.

    The power of intention moving energy is at the core of the basis for pranic healing being effective.

    Crystal wands are used by the practitioner of pranic psychotherapy to accelerate the intensity of energy which can be transmitted to the client and reduces considerably the absorption of negative energies involved in the healing process which may be attracted to stick to the hands and arms of the practitioner which is manipulating the energy during the healing process. This absorption of negative energy on the arms and hands of the pranic practitioner is greater when a crystal is not used. This requires the practitioner’s use of an alcohol spray with certain essential oils to dissipate any negative energies which may be adhered to the hands and arms while cleansing.

    Depression, anxiety, and addictions can be consequences of suffering trauma or injury whether physically, emotionally, mentally or spiritually. These injuring consequences leave wounds upon the recipient and are often accompanied by recurring thoughts, emotions, and when severe, hallucinations, which inflict suffering and despair. These consequences can also be paralyzing and prevent the client from taking action to be gainfully employed, to maximize one’s life potential, and to be socially active and productive financially, and to be successfully engaged in relationships at all levels.

    The grace of pranic psychotherapy is in its ability to remove these negative energies which accompany trauma, injury, or accidents. The psychic shielding is also a necessary feature of this treatment to ensure that these negative energies don’t return to inflict emotional and mental pain. There is often the need for subsequent repeat treatments to fully and completely remove all negative energies and elementals which are causing the recurring thoughts, emotions, and patterns.

    The sealing, repairing, and strengthening of the chakral webs further ensures the healing of the etheric body and preventing elementals and negative thought entities penetrating the chakras and affecting the emotional and mental body of the client.

    Master Choa Kok Sui has created this protocol which is administered through certified associate pranic healers, like myself, who have been trained in pranic psythotherapy and have documented successes with treating clients with the above mentioned wounds.

    So far I’ve only mentioned how pranic psychotherapy can be useful to treat injuries from trauma resulting in anxiety, depression, and/or motivational paralysis.

    Another important treatment feature of this pranic psychotherapy technique is to treat individuals suffering from addictive tendencies and obsessive compulsive tendencies.

    The same principles apply wherein the negative thought and emotional entities are creating audio and/or video tapes of incidents of trauma or woundedness which are repeated and which induce a continuous pattern of destructive repeated behaviours which become addictions or obsessive compulsive patterns of behaviour.

    Pranic Psychotherapy can be useful treatment technique for addiction to smoking, alcohol or drugs, and other repetitive negative behaviours which are destructive, self-harming, or self-limiting.

    These treatments have been successful in reducing and eliminating panic attacks which clients have experienced in social contexts. The triggers which bring on these panic attacks have been identified and the removal of the anxiety energies around the aura and chakras has prevented triggering of panic attacks in future situations.

    The shielding of the chakras and aura are also a necessary ingredient of this healing technique to protect the client from persistent and recurring thoughts and emotions which are symptomatic.

    The element of openness and receptivity must be mentioned as being an essential aspect of the healing process. The presence of these elements is necessary to obtain a successful outcome.

    There are also other reasons why people don’t heal. Carolyn Myss makes mention in her book: “Why People Don’t Heal”. In her book she makes mention of the karmic reason for people not healing from a particular wound. In summary the reasons may be that this person has lessons to learn in this incarnation and that this soul needs to go through this trial or tribulation to learn a particular lesson. Past life negative karma catches up with us, if not resolved, and requires it being worked out, perhaps in this incarnation. That’s why inner reflection and firm resolutions are necessary to heal whatever remains of past life karmas which have been destructive to self or others.

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    Source by Roger Fontaine

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  • Beginner’s Guide To Digital Marketing

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    This is a short and sweet guide to the various types of digital marketing that exist today. You can use any of these ideas in your marketing right now. If you don’t do one of these types of marketing, consider adding it to your strategy.

    Content Marketing

    In many ways, everything involved with digital marketing focuses on content marketing. This involves creating content that engages, informs, encourages and converts your audience into buying your products and or services.

    Search Engine Marketing

    This consists of using both paid and unpaid content marketing to get people to visit your website or landing pages. You can use search terms within the content, as well as create ads with search terms for paid marketing that focuses on search terms.

    Social Media Marketing

    This involves using your social media platforms to promote content to your audience by asking people to share, by sharing great content, and by promoting via ads the content you’re trying to share.

    Search Engine Optimization

    SEO involves using the information provided by the search engines to optimize every page on your website, on your social media platforms, and on email platforms, in such a way that the search engines find you and send your information to their audience.

    Email Marketing

    Really a part of content marketing, building an email list is a great way to market to your audience in a captive way. You get them on your list, then you can market to them more directly and personally the items you want them to buy and use.

    Affiliate Marketing

    This is a great way to get more backlinks to your online real estate. An affiliate will share your information to make sales and a commission from those sales. Create an amazing program with graphics and content, make it cut-and-paste easy for affiliates to promote you, and it will be successful.

    Relationship Marketing

    Today, building online communities is very important to help you build relationships with your audience in the digital age. The days of hiding behind your computer are over. You’ll need to have live events, webinars, and lots of discussions with your community to engage with them.

    Pay Per Click

    Most online businesses today need to pay for some marketing. The best type is PPC (pay per click). This means you only pay when someone clicks your information. That way, you have more of a chance to get them to your landing pages, content, and products. You can remarket to them once they come to your website too.

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    Source by Jon Allo

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  • Benefits Of A Healthy Lifestyle

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    Here are 8 benefits of a healthy lifestyle.

    This Article is written to reach the public with a simple and clear method to point out and to reap the benefits of a healthy lifestyle while reducing the risks of chronic diseases such as diabetes.

    With the increased understanding of our bodies that we have gained from science over the past few decades, the benefits of a healthy lifestyle are becoming more apparent, along with the reasons why we should detoxify the body at least once a year to remove harmful bacteria, and even worms, from our digestive system. For people of all ages, weights, and abilities the benefits of a healthy lifestyle are endless. But for now let’s look at eight simple benefits of a healthy lifestyle.

    1. Your Health:

    Good Health is not something that you buy from a drug store or a department store, but can be achieved by practicing collective patterns of health-related behavior, based on choices made from available options. Following this logic, if you wish to realize the benefits of a healthy lifestyle, you have to repeat some healthy pattern as a part of your daily or weekly activities, some patterns like eating right and exercising. Other benefits includes: Reduced health care costs, reduced illness and injuries, reduced doctors visit, Keeps you employed and improved employee/employer relations.

    2. Weight:

    Managing your weight is the key to attaining all of the health benefits of a Healthy Lifestyle. A weight reduction of just 10 percent will significantly reduce risk of heart disease and other obesity-related illnesses. Obesity/overweight is the second leading contributing factor to many childhood diseases such as orthopedic disorders, sleep apnea, type II diabetes mellitus, asthma, high blood pressure and cholesterol, skin disorders, emotional and psychosocial problems (Spigel, 2002), and many more. Weight-bearing exercise such as walking and strength training helps slow the onset of and/or prevent osteoporosis and some research shows that participating in such activities can actually build bone density and begin to reverse the disease. Other benefits are: Weight reduction, reduced tension and stress, improved well-being, Enhanced self-image and self-esteem and improved physical function.

    3. Exercise:

    Although drugs alone can often bring cholesterol down to normal levels, diet and exercise provide benefits that drugs don’t. They’ll lower blood pressure, reduce weight, and lower the risk of developing diabetes. A sedentary lifestyle is a dangerous risk factor for disease. Exercise and a healthy diet helps the body use insulin more efficiently and can help control, alleviate and prevent many diseases. Exercise, cessation of tobacco consumption, eating a high-fiber, low-fat diet, controlling body weight, and learning to cope with stress, reduce the risk of heart disease.

    4. Medical:

    We all want a trim and have healthy body for a variety of aesthetic, social and medical reasons. Healthy living is truly the best medicine. In a study conducted by Tufts University at the New England Medical Center, among patients with cardiovascular disease, an exercise program was shown to significantly reduce LDL cholesterol and other risk factors beyond what’s provided by drug therapy. Even modest weight loss can help reduce medical and pharmacy costs, help avoid bariatric surgery, and co-morbidities such as asthma, hypertension, and diabetes.

    5. Wellness:

    Wellness is about being comfortable in your space: your body, your attitude, and your environment. A healthy lifestyle can greatly increase a person’s longevity. And even though catching something contagious like a cold or flu is sometimes unavoidable, having the wisdom that feeling healthy is a better way to live should have you asking yourself why you are not taking action to live each day as beneficially as possible. The issue with a lot of people nowadays is that they are so busy working and/or taking care of everyone around them, that they neglect their own health and wellness. Make sure your heart is healthy and your bones are strong and Keep it that way to see the benefits of a healthy lifestyle.

    6. Care:

    The best way to ensure good health is by taking care of yourself. The Care stakes are high but the potential rewards are great-preventing premature death, unnecessary illness, and disability, controlling health care cost, and maintaining a high quality of life into old age. With a healthy lifestyle, you are who you are and you don’t have to be self-conscious about those things that you otherwise would be if you didn’t care about your lifestyle

    7. Control:

    With a healthy lifestyle, you have more control of your life as you work with your body against those aspects of living which may work to hold you back if you would let them. With a healthy lifestyle, you have control over your sleep patterns so that you feel generally well rested throughout the day. With a healthy lifestyle, everything works together to help other aspects of your lifestyle make sense and benefit you. Science has proven that healthy weight loss, healthy eating and fitness routines make dramatic improvements in health, and help control common chronic illnesses like high cholesterol, high blood pressure, diabetes, stress, and general lack of stamina.

    8. Strength:

    Another benefit of a healthy lifestyle is a steady flow of stamina and strength; you can perform activities and exercises that will enhance your flexibility. With a healthy lifestyle, you have a balanced and varied diet that provides your body its needed nutrients and energy as well. You have strength to train to help build the muscle that supports the bones and joints; therefore decreasing the risk of falls and fractures. Cardiovascular exercise, also known as aerobic exercise, strengthens the heart muscle, therefore increases the heart’s efficiency. As we age, our bones biologically begin to lose mass and strength. Weight-bearing exercise such as walking and strength training helps slow the onset of and/or prevent osteoporosis and some research shows that participating in such activities can actually build bone density and begin to reverse the disease.

    The good news is you don’t have to train like an Olympic athlete to enjoy the benefits of a healthy lifestyle. The secret and logic are repeating a chosen healthy pattern as a part of your daily or weekly activities. We hope that this will get you to a healthy lifestyle if you are not there already. A healthy lifestyle is a way of life.

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    Source by Fortune Ezeoha

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  • The Catcher in the Rye: Mental Health Services and Social Connections for Children

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    The Catcher in the Rye, by J.D. Salinger, was required reading for my tenth grade English class. I remembered it as a story about the struggles of adolescence, the yearning for independence, and the reluctance to let go of youth. My son is now about the same age as I was when I read the book and we are living through his own nudge for independence, which sparked my interest to give the story another read. Before I began, I wondered what my take on the book would be at this point in life having survived adolescence and received training and experience in child development in addition to having a teen in the house. This reading accentuated the unresolved grief, family dysfunction, mental illness, and lack of social connectedness of the main character, Holden Caulfield, and how these difficulties exacerbate the issues experienced during the typical maturational process. As the country still debates gun control laws in the aftermath of Sandy Hook, and as we try to recover from the Boston Marathon bombing, The Catcher in the Rye reminds us about the importance of developing meaningful and genuine connections with our children and the need to address their mental health issues.

    The Catcher in the Rye begins as a flashback story about Holden Caulfield’s experiences leading up to his nervous breakdown prior to Christmas. Holden narrates the story while receiving inpatient psychological treatment on the west coast. The events begin at Pencey Prep in Pennsylvania, where Holden has been expelled due to poor academic performance, and conclude in New York City as Holden attempts to return home. During the course of his journey, Holden attempts to make connections with a number of people however, he fails miserably due to his social ineptitude, lack of appropriate treatment for what may possibly be bipolar disorder, and inability to believe that other people are capable of being genuine. Holden eventually makes it home and connects with his younger sister. By that time he has decompensated to the point that, even though he is no longer experiencing suicidal ideations, he feels disconnected, misunderstood, and alone. Holden decides that he is going to go away, to escape from society and the rejection, the loneliness, and the pain that he feels. However, Holden makes one last trip to see his sister Phoebe before he disappears. Phoebe’s caring, anger, and innocence provide Holden with the connection he is looking for; she is both a peer and dependent to him. Through Phoebe, Holden is able to cling to his childhood and put off making the leap to young adulthood and independence.

    One theme that I was more attuned to during this reading was the unspoken dysfunction of the Caulfield family. Holden frequently compares himself to his younger, deceased brother, whom he describes as brilliant and athletic, as well as his older brother, who has become a successful author. It is suggested that Holden is a challenging child, and somewhat of a disappointment to his parents as he has been unable to live up to their expectations. He has been expelled from at least four preparatory schools due to poor academic performance, he has difficulty socially connecting with others, and he has frequent mood swings. It is possible that Holden’s parents were drained from watching their youngest son battle with leukemia which left them with little strength to effectively deal with Holden’s grief and potential disability. In Holden’s eyes, they appear to have emotionally and physically divested themselves from him. He has little to no emotional family support and what appears to be very little communication with them. Holden is left adrift to navigate this tumultuous time in his life without support, understanding, and treatment. His efforts to reach out and communicate, including failing out of schools and getting into fights, are not understood as cries for help but are seen as personal shortcomings.

    Holden perceives most people as being phony, superficial, and hypercritical. This may in part be due to his social awkwardness, lack of maturity, and feeling of being abandoned by his parents. He is continuously let down by everyone that he reaches out to for help as they either don’t live up to what Holden has built up in his mind, or they try to take advantage of him. Therefore, Holden comes to believe that everyone is phony who doesn’t or is incapable of meeting his preconceived expectations. In addition, Holden clearly experiences moments of mania during the story, which are often followed by feelings of sadness to the point where he does express some suicidal thoughts. It seems that the lack of communication with his parents, the unresolved grief and guilt over the death of his brother, and the inability to effectively and appropriately connect with others result in Holden being unable to interact with others on anything but a superficial level. The exception to this is Phoebe. Her reluctance to let her brother leave provides Holden with the strength to go home and ask for help. However, in the end, Holden continues to suffer from a lack of love and feelings of loneliness. He states, “Don’t ever tell anybody anything. If you do, you start missing everybody.” At this point, Holden continues to find it difficult to have genuine, meaningful relationships believing that when you open up to people that they will turn away from you in order to keep the relationship on a superficial level. Holden continues to be plagued by this emotional void and, while there is a hunger for social connectedness, he will continue to experience emptiness and rejection due to his quirkiness.

    For me, reading The Catcher in the Rye in high school highlighted the struggle for independence and Holden’s war on hypocrisy. On this reading, I was able to obtain a better understanding of the tragedy that occurs as a result of Holden’s parents being unable to provide him the emotional support that he needs to overcome his brother’s death and deal with his mental health needs. Holden’s repeated failure to socially connect and develop a meaningful relationship with anyone other than his sister and the lack of treatment for his mental health issues made me think of the recent tragedies in Colorado, Sandy Hook, and Boston. It reinforced the need to take mental health needs and services seriously; just because these conditions are unseen doesn’t mean that they aren’t debilitating. Feeling cared for and connected to others reduces the stress, stigma, and isolation that are associated with these conditions. It made me wonder whether these tragedies could have been avoided if the people involved had received appropriate therapy and treatment. They may have felt connected and accepted, and these tragedies may have been avoided. The message of being accepted and cared for from The Catcher in the Rye continues to be relevant to young people today as we all strive for acceptance.

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    Source by David Pino

    Views: 0

  • Categories of Ethical Dilemmas in Business

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    First published in Exchange, the magazine of the Brigham Young University School of Business, the following twelve categories were developed to cover the root or cause of most ethical business dilemmas that one might encounter in their jobs. I have summarized them to keep them short and simple.

    1. Taking Things That Don’t Belong To You

    Everything from taking highlighters from the storage room, to sending personal mail through the mailroom, to downloading unauthorized games to play on your work computer fall into this category. A CFO of a major corporation took a cab from the airport to his home in the city. When he asked the cabbie for receipt, he was handed a full book of blank receipts. Apparently this dilemma of accurately reporting business expenses involves more than just one employee.

    2. Saying Things That You Know Are Not True

    When a car salesperson insists to a customer that a used car has not been in a previous accident, when it has, an ethical breach has occurred. When a clerk in a store assures a customer that a product has a money-back guarantee, when only trade-ins are allowed, another ethical violation occurred (and perhaps a violation of the law).

    3. Giving Or Allowing False Impressions

    There is an urban legend in which 2 CD’s were being sold on a TV infomercial that claimed that that all the hits of the 1980’s were on the CDs. The infomercial emphasized over and over again that all songs were performed by the original artists. When they received the CDs, upon closer inspection, they found that all songs had been covered by a band called The Original Artists. While technically true, the impression given by the infomercial was false.

    4. Buying Influence or Engaging in Conflict of Interest

    When a company awards a construction contract to an organization owned by the brother of the attorney general, or when a county committee who is charged with choosing a new road construction company is traveling around the state looking at roads at the expense of one of the bidders, a conflict of interest arises which might affect the results of that choice.

    5. Hiding or Divulging Information

    Failing to divulge information from the results of a study on the safety of a new product, or choosing to take your companies proprietary product information to a new job are examples that fall into this category.

    6. Taking Unfair Advantage

    Have you ever wondered why there seem to be so many product safety rules and procedures? It is primarily the result of laws passed by government institutions to protect the consumer from companies that previously took unfair advantage of them because of their lack of knowledge or through complex contractual obligations.

    7. Committing Acts of Personal Decadence

    Over time, it has become increasing clear that the acts of employees outside of work can have a negative effect on a businesses image. This is one of the primary reasons companies are minimizing social interactions or events, outside of the office, so that drug or alcohol related events can not be tracked back to the company.

    8. Perpetuating Interpersonal Abuse

    At the heart of this category of ethical misbehavior is the abuse of employees through sexual harassment, verbal lashing, or public humiliation by a company leader.

    9. Permitting Organizational Abuse

    When an organization chooses to operate in another country, it sometimes butts up against social culture in which child labor, demeaning work environments or excessive hours are required. It is at this point that the leaders of the company have a choice…whether to perpetuate that abuse or alleviate it.

    10. Violating Rules

    In some cases, people or organizations violate rules to expedite a process or decision. In many of these cases, the results would have been the same regardless, but by violating the rules or required procedures for that outcome, they can potentially scar the reputation of the organization they work for.

    11. Condoning Unethical Actions

    Suppose you are at work one day and you notice that a colleague of yours is using petty cash for personal purchases and fail to report it. Perhaps you know that a new product in development has safety issues, but you don’t speak out. In these examples, failing to do right creates a wrong.

    12. Balancing Ethical Dilemmas

    What about a situation that would be considered neither right, nor wrong? What should be done here? Should Google or Microsoft do business in China when human rights violations are committed daily? Sometimes an organization must balance the need to do business with any ethical dilemmas that might arise from doing business.

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    Source by John Bascom

    Views: 0

  • Social Media Trends Every Digital Marketer Should Know About

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    Social media trends are constantly changing and consumers are always eager to be a part of the interactive campaigns with their fluid use of devices, channels, and screens, and they expect that their experiences should be seamless, engaging, and entertaining. As consumers adapt, digital marketers have to be flexible and savvy about how to break through into their ever-changing behaviors, to make an impact, resonate, and inspire, to get their attention.

    The focus is on innovative execution, smart content and mobile awareness. These trends in today’s social media should likewise inspire digital marketers to take their cross-channel marketing to new levels.

    Some brands are now using blog content to sell consumer products. Others are using mobile apps to engage their mobile audience. Smart digital marketers should be quick to embrace the ever-changing rules of search engine optimization, social media and online marketing with creative innovation as well with designs to engage consumers. Some notable trends in digital marketing seen to resonate and inspire consumers are in key areas that have to do with the following:

    · Product context: because today’s consumers care more about how a product can have a positive impact on their daily lives-the benefits of a product is what digital marketing should be selling.

    · Guided creativity: consumers like to explore and engage with content without the scrolling on mobile devices-it’s such great idea in terms of using smaller screen design elements, easy to draw the consumers’ attention.

    · Idea-based ecosystems: social media have become giant selfies and a business can now showcase its identity, and it’s a win when a company can tie its brand to the identity of the consumer.

    · Content curation and aggregation: the information overload in today’s online environment underscores the need for relevant information such that when a business becomes the go-to-source for relevant information on a specific need, consumers will seek out.

    · 4-screen revolution: being able to interact with consumers on the multiple devices they use today-TV, mobile phone, laptop and tablet-a great way of coping with the ever shrinking attention spans of consumers.

    · Video messaging campaigns: video campaigns are becoming relevant in digital marketing to promote a brand and they appeal to the interest of consumers.

    · Decoding digital signals: the importance of using analytics is a great way to understand consumers and how best to reach them. Mobile usage has increased significantly in today’s social trends as such the smart digital marketer should ensure the company’s website is optimized for mobile phones to capture traffic that goes through mobile devices.

    · Social ad targeting: messaging apps like SnapChat is great for social media ad targeting. Smart brands could stage fleeting sales via a SnapChat-when opened up, the target has few seconds of messaging and it’s a catcher.

    Effective digital marketing is developing conversations with consumers that keep them engaged to ensure a brand is better than the alternative. Consumers keep raising the bar on what they expect from businesses and digital marketers have to work even harder to meet those expectations.

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    Source by Kenday S Kamara

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  • Biotechnology and Social Entrepreneurship: The Perfect Symbiosis

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    This is the era of globalization where modernization in every sector is essential due to societal changes and the continuous demand for a quality life. It’s the duty and a moral obligation of every industry to assist in providing a better way of life to those who are less fortunate and require your help. In such conditions, one needs to be resourceful, altruistic, have qualities pertaining to that of a businessman, and have a scientific view. Biotechnology as such is a field that can contribute to various individuals in terms of money as well as its inventions. This industry has grown monumentally over the years and has helped people find hope and restore their belief in humanity with its applications in the field of genetics, agriculture, food, medicine, and healthcare.

    Biotechnology and social entrepreneurship can go hand in hand. For example, by providing better healthcare options at cheaper costs, consumers are motivated to opt for Biotech products. In this way, the Biotech organizations can help move low-income communities toward better health, and by purchasing their products, the consumers are indirectly promoting the company’s brand. Creating employment opportunities, intellectual wealth, and expanding industrial growth are a few of the absorbing factors that guarantee a focused approach for this sector, resulting in a general benefit to society.

    Scientific entrepreneurs often lack managerial competencies, industrial experience, and contacts, even if they integrate members with an administrative background; so therein lies a critical area that requires some work. Solutions to certain social problems, such as improving the quality of health, economic, political, and cultural problems in reference to poverty, often require fundamental transformations in the political, economic, and social systems. A Social Entrepreneur brings change to the social system by utilizing their work and business to address that cause. Such ingenious creativities represent social entrepreneurship. Hence, it can be stated that the approaches for network building observed by biotech companies regarding social entrepreneurship will combine behavioral features that are archetypal of biotechnology entrepreneurs, and include other characteristics that are a response to the conditions found in their particular environment.

    An excellent managerial team can provide the necessary skills for the management and coordination of scientific and commercial operations, and can also help maintain a good organization repute. One key area where social entrepreneurs play a vital role is in the commercialization of research results of the biotechnology industry thus, warranting sustainable growth. A working local innovation system with respect to the connections between companies and knowledge organizations can be the stimulus to this implementation.

    For example, Juan David and Alicia Carpio launched Q’omer Bioactive Ingredients, a technology-based social enterprise. They witnessed the condition of people regarding their farms and unfair labor deals in Peru, so they designed a sustainable and socially responsible way of working with resources in Latin America. They offer raw materials and ingredients to produce organic products and improve the well-being of people while promoting the economic and social sustainability of producers from Latin America. This is only one example, but with each passing year, more and more Biotech companies are taking the initiative to promote social entrepreneurship and contribute to various societies by providing scholarships, funding, and research options in the field of Science.

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    Source by Chris Bouchard

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  • Just What Is An "Odd" Emotion?

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    While performing social media consulting work for a child psychologist, my eyes were drawn to a Psychology Today magazine sitting in the office lobby. The headline for the cover story read “Odd Emotions: Master The Feelings You Can’t Name.” The title alone was intriguing enough to stoke my interest because, well, I’m a “highly sensitive person” and I often experience emotions that I can’t quite name or explain.

    There Are Just No Adequate Words, Or Are There?

    So-o-o… not too long ago, I struggled with understanding some emotions that I can best describe as a ball of intertwined feelings occurring simultaneously. It felt like an explosive double roundhouse kick to the gut from Ronda Rousey that left me dazed, confused, hurt, angry, scared, humiliated, and traumatized.

    And those are just a few of the emotions that converged upon my spirit in one fell swoop. But the worst part was not being able to explain or comprehend the emotions, nor that no one else seemed to understand it, either.

    Fast forward to the other side of my multifarious emotions, I discover that these “odd” feelings really don’t have one name. When artist and writer John Koenig was not able to label his emotions of pending death, he just invented one, “moriturism,” and says “it [his emotions] felt somehow okay.”

    He then created a website that serves as a dictionary describing emotions that have no name using a combination of creativity, linguistic research, and etymology to assign a name and meaning. For instance, “exulansis,” he has determined is a noun which means “the tendency to give up trying to talk about an experience because people are unable to relate to it-whether through envy or pity or simple foreignness-which allows it to drift away from the rest of your life story, until the memory itself feels out of place, almost mythical, wandering restlessly in the fog, no longer even looking for a place to land.”

    The word is a present verb from its Latin root exul, which means “to exile, banish.”

    Fluff or For Real?

    You may be wondering, if people really remember or use these words. Highly likely not, but psychologists suggest in the article that naming or labeling an emotion “might make it more manageable,” “allow us the opportunity to choose our response,” and “help to put a frame around more complex emotions.” I would agree with them, because I believe being able to name what I was previously feeling would have helped to redirect my energy because I spent a lot of time just processing my emotions and the experience.

    Others may see it as a pointless exercise that probably won’t be useful, but Koenig believes it helps individuals to understand that the same indescribable emotions they are feeling have been felt by others. The experience may also encourage the practice of honoring one’s sensitivity and personal emotions in a constructive manner. That’s a lot less exhausting than the alternative, which is running from or suppressing emotions in hopes of an exulansis.

    What do you think about “odd” emotions? Are there inventive words you’ve heard or used to describe an emotion or even an experience, whether good or bad?

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    Source by N. Ann Hall

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