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Tag: social networking

  • Viral Marketing

    Viral Marketing

    Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses. It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include: pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an "endless amount of potential forms and vehicles the messages can utilize for transmission", including mobile devices.

    The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time.

    The term "VRL marketing" has also been used pejoratively to refer to stealth marketing campaigns—the unscrupulous use of astroturfing online combined with undermarket advertising in shopping centers to create the impression of spontaneous word of mouth enthusiasm.

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  • Google Products and Services Discontinued in 2009

    Google Products and Services Discontinued in 2009

        Audio Ads – Radio advertising program for US businesses. Rolled out on May 15, 2007 through the AdWords interface. Discontinued on February 12, 2009.
        Catalogs – Search engine for over 6,600 print catalogs, acquired through optical character recognition. Discontinued January 2009.
        Dodgeball – Social networking service for mobile phones. Users could text their location to the service, which would then notify them of crushes, friends, friends' friends and interesting venues nearby. Development ceased on January 14, 2009; discontinued over the next few months; replaced by Google Latitude.
        Google Ride Finder – Taxi, limousine and shuttle search service, using real time position of vehicles in 14 US cities. Used the Google Maps interface and cooperated with any car service that wished to participate. Discontinued on October 2009.
        Shared Stuff – web page sharing system, incorporating a share bookmarklet to share pages, and a page to view the most popular shared items. Pages could also be shared through third party applications, such as Delicious or Facebook. Discontinued on March 30, 2009.
        Google Page Creator – webpage-publishing program, which can be used to create pages and to host them on Google's servers. However, to focus on another Google Webpage-publishing service called Google Sites, new sign-ups are no longer accepted since 2008. All existing content on Page Creator was transferred to Google Sites in 2009.

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  • Why You Should Start Using Facebook Ads

    The internet is the hottest place today to earn cash. If you are planning to start an online business, then you first need to know that although the internet will potentially generate a lot of cash for you, it doesn’t mean that you will be able to achieve success overnight. You still need to work hard even if it is an online business.

    And, if you want to become successful with your new online business, you need to market it on the internet. You have to remember that if you have a new website, no one knows about it and if someone knows it exist, he or she wouldn’t care. You have to market your products by marketing your website. It’s how it works in the internet.

    It is also important to remember that marketing on the internet is different from marketing in the real world. In fact, even the most experienced marketers in the real world have hard time marketing in the internet. It is a new kind of marketing and it will require different strategies to make things sell.

    There are free ways to market in the internet. However, these free ways can be a pain. Unless you are a really good writer, it is often very hard to catch people’s attention in the internet. If you are just a beginner in the world of internet marketing, then you might want to try out Facebook. Here, marketing is easy, effective, and is very cheap.

    Facebook is basically a social networking website where each member will build their own network of friends. Here, people will be able to communicate and have lots of fun with the different applications available. With over 60 million active subscribers and still continuing to grow, you will obviously see that Facebook is definitely the place to market your products or services.

    You don’t have to worry about traffic as with the amount of people logging in and out each day, you know that you have your clients here. All you need to do is get them to your website.

    After becoming a member at Facebook and building your own network of friends and also after completing your profile, the next step is to start using Facebook Ads to market your products or services.

    Facebook Ads is basically a pay per click advertising tool offered by Facebook to its members and is used within the Facebook website. The great thing about Facebook Ads is that it will let you decide your target clients according to interests, age, gender and other general information. You will also be the one to decide the daily budget for the advertising.

    This way, you will be able to try out your advertising without investing a lot of cash. If you are just beginning to advertise, don’t expect to get results right away. It’s all a matter of trial and error. Besides, nobody’s perfect. You have to find out what your target market wants in an advertising campaign or what will get their attention. With Facebook Ads, you will be able to do this.

    So, if you are just starting out with your online business and you want to promote your products, services and your website in the internet, you might want to try marketing in Facebook Ads. Here, marketing is a lot more fun, cheaper and also very effective.

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  • Social Networking Service

    A social networking service (also social networking site, SNS or social media) is an online platform that is used by people to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections. The variety of stand-alone and built-in social networking services currently available in the online space introduces challenges of definition; however, there are some common features:

    (1) social networking services are Web 2.0 internet-based applications,

    (2) user-generated content (UGC) is the lifeblood of SNS organisms,

    (3) users create service-specific profiles for the site or app that are designed and maintained by the SNS organization, and

    (4) social networking services facilitate the development of online social networks by connecting a user’s profile with those of other individuals and/or groups.

    Most social network services are web-based and provide means for users to interact over the Internet, such as by e-mail and instant messaging and online forums.

    Social networking sites are varied and they incorporate a range of new information and communication tools such as availability on desktop and laptops, mobile devices such as tablet computers and smartphones, digital photo/video/sharing and “web logging” diary entries online (blogging). Online community services are sometimes considered a social network service, though in a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered. Social networking sites allow users to share ideas, digital photos and videos, posts, and inform others about online or real world activities and events with people in their network. While in-person social networking, such as gathering in a village market to talk about events has existed since the earliest developments of towns, the Web enables people to connect with others who live in different locations, ranging from across a city to across the world. Depending on the social media platform, members may be able to contact any other member. In other cases, members can contact anyone they have a connection to, and subsequently anyone that contact has a connection to, and so on. LinkedIn, a career social networking service, generally requires that a member personally know another member in real life before they contact them online. Some services require members to have a preexisting connection to contact other members.

    The main types of social networking services are those that contain category places (such as former school year or classmates), means to connect with friends (usually with self-description pages), and a recommendation system linked to trust. Social network services can be split into three types: socializing social network services are primarily for socializing with existing friends (e.g., Facebook); networking social network services are primarily for non-social interpersonal communication (e.g., LinkedIn, a career and employment-oriented site); and social navigation social network services are primarily for helping users to find specific information or resources (e.g., Goodreads for books). There have been attempts to standardize these services to avoid the need to duplicate entries of friends and interests (see the FOAF standard). A study reveals that India has recorded world’s largest growth in terms of social media users in 2013. A 2013 survey found that 73% of U.S. adults use social networking sites

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  • Facebook

    Facebook is an American for-profit corporation and online social media and social networking service based in Menlo Park, California, United States. The Facebook website was launched on February 4, 2004, by Mark Zuckerberg, along with fellow Harvard College students and roommates, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes.

    The founders had initially limited the website’s membership to Harvard students; however, later they expanded it to higher education institutions in the Boston area, the Ivy League schools, and Stanford University. Facebook gradually added support for students at various other universities, and eventually to high school students as well. Since 2006, anyone age 13 and older has been allowed to become a registered user of Facebook, though variations exist in the minimum age requirement, depending on applicable local laws. The Facebook name comes from the face book directories often given to United States university students.

    Facebook may be accessed by a large range of desktops, laptops, tablet computers, and smartphones over the Internet and mobile networks. After registering to use the site, users can create a user profile indicating their name, occupation, schools attended and so on. Users can add other users as “friends”, exchange messages, post status updates and digital photos, share digital videos and links, use various software applications (“apps”), and receive notifications when others update their profiles or make posts. Additionally, users may join common-interest user groups organized by workplace, school, hobbies or other topics, and categorize their friends into lists such as “People From Work” or “Close Friends”. In groups, editors can pin posts to top. Additionally, users can complain about or block unpleasant people. Because of the large volume of data that users submit to the service, Facebook has come under scrutiny for its privacy policies. Facebook makes most of its revenue from advertisements which appear onscreen.

    Facebook, Inc. held its initial public offering (IPO) in February 2012, and began selling stock to the public three months later, reaching an original peak market capitalization of $104 billion. On July 13, 2015, Facebook became the fastest company in the Standard & Poor’s 500 Index to reach a market cap of $250 billion. Facebook has more than 1.65 billion monthly active users as of March 31, 2016. As of April 2016, Facebook was the most popular social networking site in the world, based on the number of active user accounts. Facebook classifies users from the ages of 13 to 18 as minors and therefore sets their profiles to share content with friends only.

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  • Facebook: Changing the Way You Advertise On the Internet

    The internet offers great opportunities for prospective entrepreneurs. If you want to make extra cash, but you don’t want to quit your current job, then the internet is the place that you will want to go to. Online businesses are continuing to boom today and two businesses that many people are now making a lot of money from is internet marketing and affiliate marketing.

    Here, you don’t really need to have the product to sell. You will be marketing for other people who have the product or service. You make money advertising their offers.

    Internet marketing may seem easy but it’s really not. Even if you are experienced as a marketer on the real world, you will see that internet marketing is a new kind of marketing that will need new skills and new strategies.

    If you are new to internet marketing, then you might want to know about Facebook marketing.

    Unlike any other types of internet marketing, Facebook marketing is a lot easier but is as effective.

    Basically, Facebook is a social networking website. Today, this particular website is now one of the most popular in the world. In fact, there are over 60 million subscribers and is continuing to grow very rapidly. With this kind of traffic, you know that this website is definitely the place to market in.

    The next question that you may ask is how marketing in Facebook any different from other types of internet marketing. Basically, Facebook marketing is also internet marketing. But in Facebook, you will already have the traffic you want. Also, you have the tools necessary for you to market your website as well as the products or services your affiliate is trying to sell.

    In Facebook, you first need to try and create your own network. You can easily start out adding your old friends, colleagues, and relatives in your network. Once done, you can now expand and start building new relationships, join groups that is particularly interested in what you are marketing, and after all these things are done, you can start marketing by using some of the great applications or tools that Facebook provides.

    And, the best thing about all these things is that everything you read is absolutely free. For this kind of internet advertising, you don’t even have to pay a dime.

    In Facebook, you can also use its official marketing tool called Facebook Ads. This is a pay per click advertising tool, which means that you need to spend money. Although this is the case, you will see that Facebook Ads is definitely well worth the money.

    Also, instead of starting out with a hundred dollar a day budget for your Facebook Ads advertising, you will see that Facebook Ads can let you start advertising in as little as 10 dollars a day or even 5 dollars. This is great if you are just starting out and is still experimenting with your advertising ideas as you don’t have to invest quite a large sum of cash for it.

    So, the next time you try internet marketing to market your website, you might want to try marketing on Facebook. Here, you will see that you will have everything that you will ever need. From traffic to tools to great advertising programs, Facebook will be able to provide it all.

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  • Facebook Marketing: The Basics of Facebook Ads

    Facebook is now the hottest social networking website today. It has over 62 million active members and is still continuing to grow to this day. With Facebook, people are able to build networks of friends, keep in touch with their old friends as well as build new relationships.

    Facebook also provides a lot of fun things for people to do. It has applications that can let members interact with each other and it also provides a great way for people to communicate with each other.

    Because Facebook generates a lot of traffic each day with millions of people either logging in or out or subscribing to new accounts, it has now grown to be one of the best places to market products and services.

    It’s so popular among internet marketers that Facebook developed an ads system called the Facebook Ads. Basically, the Facebook Ads is a pay per click program offered to marketers in Facebook. The great thing about Facebook Ads is that it is very affordable and you will never worry about spending too much money on advertising without getting any return on your investment.

    If you have a small budget and you are currently experimenting with your marketing strategy in order to know what is going to work for you and the products or services you are offering, then Facebook Ads is perfect for you.

    You need to consider the fact that spending a lot on pay per click ads can have a negative impact to your business. Here are some things that you need to consider in high cost advertising.

    The first thing you need to remember when you are investing in advertising is that you have no idea if the products or services you are offering will convert.

    You also have no idea whatsoever if there is even a demand for what you have to offer.

    All in all, you don’t really have any idea what’s going to happen.

    Now, with this kind of risk, why would you setup a 100 dollars a day budget for pay per click advertising when you can get it at face book for only 10 dollars a day. When you are just starting and experimenting with your ad campaign, this is a great way to do it. If it works out and you want more targeted traffic, you can increase your budget up to 20 dollars. From there, you can just move your budget up.

    If the ad didn’t turn out as expected, you can always improve it without increasing your budget. Always remember that spending more is not really a good thing especially when marketing is concerned.

    You have to remember that making huge jumps in the internet is not really how it’s done. Start out small and work your way up. It may take time, but with this method, you will see that you will have little to lose and everything to gain.

    When advertising in Facebook Ads, try to test your advertising for your products and services for a week or two with an affordable budget. By doing this, you will be able to find out what works and what doesn’t.

    This is how you advertise in Facebook Ads. As you can see, Facebook Ads will provide a way for you to advertise in the internet without spending too much money. Always remember that when internet marketing is concerned, there is nothing wrong in starting out small.

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  • Using Facebook to Generate Targeted Traffic to Your Website

    As an affiliate marketer or as a person who owns an online business, you have to remember that internet marketing is very important. You first need to be successful in internet marketing in order for you to get customers. You have to remember that if you want customers, you need to get targeted traffic in to your website.

    There are quite a lot of methods to get targeted traffic. You can try writing articles about the products or services you are selling and posting them on article publishing websites. This is a great way to market your website as well as the products or services you are selling, but what if you don’t have the knack for writing? What if you have people skills instead?

    If talking to people is your forte, you might want to join social networking websites. One social networking website that is so popular is Facebook. Here, you will see that there are now over 62 million people who are actively subscribed and millions of people are logging in and out every single day.

    With this amount of people, you have to consider that this is truly an internet marketer’s dream.

    By joining Facebook, you will be able to create a profile page for yourself. Complete the profile page. In this page, it will state basically everything about you. It will contain your interests, your age, gender, as well as your political views.

    If you already have friends who are registered and actively using Facebook, you might want to try to add them to your network in the website. You can also invite your other friends to join through email in Facebook. By building your network of friends, you will be able to gain access to other networks in Facebook. Here, you can start communicating with other people, and even build new relationships or make new friends.

    This is a great way to start marketing in Facebook. Don’t just jump in and start peddling your products, services or website, you first need to establish yourself in Facebook.

    After getting started and getting familiarized with Facebook, you will notice that you will be able to join groups. Find a group that is interested in the products or services you offer. When you find one, join the group.

    Here, you will be able to discuss things about their interest and little by little, you will be able to indirectly market your products or services. Just remember that you first need to establish relationships within the group in order for you to market effectively and in order for you to become trusted by the other members.

    There are quite a lot of communicating tools that you can use in Facebook. You can use the News Feed and you can even syndicate your blog website using RSS. The Notes feature offered by Facebook is also a great way to market. And, you can also write on the “wall” of other people’s profile in order for you to get known.

    The great thing about this is that you don’t even have to invest money when you use Facebook. It is completely free and what you just need to invest is time. Although it may take quite a while for you to get people in Facebook to trust you and get them to visit your website.

    You have to consider the fact that with the amount of people using Facebook, it will definitely have a lot of potential in generating targeted traffic to your website.

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  • Effective Marketing Tips for Facebook

    Internet marketing is now considered to be essential in the business world. With it, you will be able to get more clients and significantly let your business grow without spending too much money. Internet marketing is a new breed of marketing. It is very different from marketing on the real world and for most people, internet marketing is quite complicated.

    If you don’t know how to market on the internet, the best way to start is by marketing on one of the most popular social networking websites available today, which is Facebook.

    First of all, Facebook is primarily a social networking website that is designed to let people communicate with their friends in a dynamic way. It also serves a way for people to meet new people and establish new relationships.

    For internet marketers, Facebook is packed with features that can be used to market products and services as well as their business website. If you are a first time internet marketer who wants to start easy, you might want to start with Facebook. You will see that Facebook will provide you with a lot of marketing potential and also help you let your business grow.

    The great thing about Facebook is that it is steadily growing. Today, it already has an estimated 64 million subscribers. With this number, you will definitely be able to find a lot of people who will be interested in what you have to sell.

    Also, Facebook has all the tools you need to market your products or services. Even if the tools and applications here are designed for communication, you have to consider that the main point about internet marketing is communication. Facebook has all the communication tools that you will ever need.

    Facebook also recently launched its Facebook Ads feature. Here, you will be able to officially advertise or market your brand, business or products. You can even market your website here at Facebook Ads.

    At Facebook Ads, you will be able to take advantage of its great marketing tools, such as the Advanced Targeting feature. Here, you will be able to target your niche market by age, gender, interests, location and more. This will mean that you will be able to easily target the clients you want. By having this feature, you will be able to quickly find people that may be interested in purchasing the products or services that you are offering.

    The Facebook Ads will also provide you with Trusted Referrals. With this feature, you will be able to attach friend to friend interactions about your business to your ads. Facebook encourages word of mouth marketing. This is a great feature as people are more likely to buy a particular product that is recommended by the person they know.

    Starting in Facebook Ads is very easy. The first is by pasting the URL of your website. After that, you will choose the audience you want. You can choose the age range, the location, education status, political views and relationship status. You can also include some keywords that will normally show up on interests.

    After that, you will create the advertising where you will insert a title and a body. You can also include a photo if you want. The last step is by setting up a budget.

    These are some of the tips that you should try to remember when advertising in Facebook Ads. By properly using it, you will be able to get your money’s worth and eventually let your business grow.

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  • Facebook Marketing: Creating the Perfect Ads for Your Business

    In the world of internet marketing, pay per click ads is by far the most used types of advertising among internet marketers. It encourages people to advertise for you and it’s also one of the best types of ads available that produces a lot of targeted traffic.

    Today, Facebook now offers Facebook Ads. This particular feature offered by this very popular social networking website is a pay per click advertisement made available for Facebook users. When you are going to use this feature offered by Facebook Ads, you might want to know how to create an appealing one in order to get someone to click on it.

    The idea of a great Facebook Ads advertisement is that you need to create something catchy and flashy that it will be able to grab people’s attention. You have to remember that no one wants to click on advertising in the internet unless it truly catches their attention.

    Also, you need to remember that when people log on at Facebook, they will just be interested in checking out what’s new or what’s happening with their network of friends. They will be interested in socializing with other people. Besides, that’s what Facebook is designed for.

    Now, when it comes to creating an advertisement in Facebook Ads, your job is to take away people’s fixed intention when they visit Facebook and make them spend a little time to take a look at your advertisement and click on it.

    Creating a good pay per click advertising on Facebook Ads is easy. You just need a bit of creativity. For example: If you are trying to sell your iPhone or any kind of electronic devices that people would definitely love to have, you might want to try advertising “Want an iPhone at a cheap price?”.

    For this kind of example, you might want to consider specifying your target customers to be people in college or people between the ages of 18 to 25. You have to remember that kids today are crazy about cheap and cool electronic gadgets.

    You can also upload a photo of the iPhone. This will add to the effect and will surely attract more potential buyers. You have to remember that you more likely will be able to catch people’s attention on a visual advertising rather on text advertising.

    Your selling point should also be strong. Don’t just tell people to check out what you have to offer, you need to give them a reason why they should check out what you have to offer. You need to get in to your target customer’s mind and find out what they need and what they really want. Try putting yourself in their shoes and you will be able to find out how you can attract their attention.

    These are just some of the tips that you should know about Facebook Ads marketing. By keeping these tips in mind and by applying it in your Facebook Ads advertisement, you can be sure that you will be able to successfully sell what you have to offer.

    Through ads like these, people will surely want to buy stuff from you. So, the next time you plan on marketing on Facebook Ads, you might want to keep these tips in mind. For sure, you will see that it will be able to help you out a lot.

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