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  • Success With Emotional Intelligence

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    Emotional intelligence is the ability to recognize, understand, and manage your own emotions and the emotions of other people in positive ways. Today we can clearly see that being only “book smart” and having a high intelligence quotient or IQ does not guarantee a successful, happy and fulfilled life. There are many people in all parts of the world who are very brilliant academically but are inept at dealing with people and successful at work or in their personal relationships. Academic intelligence is not enough on its own to be successful in life. IQ can help you get a job and earn a living, but it does not show you how to live a life. When it comes to happiness and success in life, emotional intelligence helps you build stronger relationships, succeed at work, and achieve your career and personal goals.

    Emotionally intelligent people are able to recognize their own emotional state and the emotional states of others and as a result they connect more easily with people. They therefore communicate better, form stronger relationships, achieve greater success at work, and lead a more fulfilling life. John Gottman was right when he said “In the last decade or so, science has discovered a tremendous amount about the role emotions play in our lives. Researchers have found that even more than IQ, your emotional awareness and abilities to handle feelings will determine your success and happiness in all walks of life, including family relationships.”

    Emotional Intelligence consists of five basic components namely self-awareness, self-regulation, motivation, empathy and social skills. The first three competencies are intra-personal and concern your ability to know and manage yourself. Empathy and social skills are inter-personal competencies and concern your ability to interact and get along with others. The better your intra-personal skills, the easier it becomes to express your inter-personal skills. Mastering these skills will allow you to live a better, happier and more successful and fulfilled life.

    Self-awareness is the first component of emotional intelligence. It is the ability to know which emotions you are feeling and why. When you understand your emotions, it is easier for you to acknowledge and control your emotions and prevent your feelings from ruling you. You also become more confident as you do not let your emotions get out of control. Being self-aware also enables you to take an honest look at yourself and better know your strengths and weaknesses, and work on these areas to achieve better outcomes for yourself and others.

    Self-Regulation is the ability to control your emotions and impulses and choose the emotions that you want to experience instead of being the victim of whatever emotions arise. When you are able to manage your emotional state, it becomes easier for you to think before you act and this prevents you from making impulsive and careless decisions. This skill also allows you to transform negative exhausting emotions into more positive and productive ones

    The third component of emotional intelligence is motivation. This is about using your emotions to remain positive, optimistic and persistent rather than negative and pessimistic. When you have a high degree of emotional intelligence you tend to be very motivated, productive and efficient in everything they do. You also use your emotions positively to take the right actions to persist and achieve your goals even in the face of considerable adversity or difficulty.

    Empathy is the fourth element of emotional intelligence. It is the ability to truly recognize and understand the feelings and point of view of people around you. Empathetic people usually possess the ability to listen effectively and accurately to others and are normally excellent at managing relationships, improving communication, building trust and relating to others.

    The fifth component of emotional intelligence is social skills. Emotionally intelligent people have good social skills and are excellent at building and maintaining relationships. When you are highly emotionally intelligent, you no longer focus on your own success first and you always have other’s best interests in mind. You always promote an environment where people cooperate with each other instead of compete with one another and you always help others develop and grow.

    Today emotional intelligence is a key to success in life and the good news is that whatever your actual level of emotional intelligence, you can improve it The best way to develop your emotional skills is through practice. You can then become more efficient at recognizing and managing your emotions as well as the emotions of others and lead a happier, more successful and fulfilled life. Always remember the wise words of Daniel Goleman who said, “What really matters for success, character, happiness and life long achievements is a definite set of emotional skills – your EQ – not just purely cognitive abilities that are measured by conventional IQ tests.”

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    Source by Priya Deelchand

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  • Book Summary – The Master-Key to Riches – Written by Napoleon Hill

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    This book in a nutshell is a must read for anybody wanted to improve their lives. Regardless of what area you want to improve, Napoleon Hill shows the Master-Key works. Napoleon Hill died in 1970 at 87 years old. Thus the research he did was way ahead of his time. He profiled Andrew Carnegie who created U.S. Steel and mentored Charles Schwab. Andrew Carnegie commissioned Napoleon Hill to profile successful people to see if there was a pattern. This book along with Think and Grow Rich is a combination of that research.

    Why is this important to me?

    If I was spending my precious time listening to this video then the first question I would ask is – Why is this important to me?

    This is important because Mr. Hill explains the 12 riches of life and how to achieve them. Are you where you want to be or do you need help defining true happiness? The study of the 12 riches and the Master-Key defined in this book will give you the blueprint for happiness.

    The 12 Riches of Life are: 1. Positive Mental Attitude, 2. Sound Physical Health, 3. Harmony in Human Relationships, 4. Freedom from Fears, 5. The Hope of Achievements, 6. The Capacity of Faith, 7. Willingness to Share One’s Blessings, 8. A labor of Loves, 9. An Open Mind on All Subjects, 10, Self-discipline, 11. The capacity to Understand People, 12. Economic Security.

    All 12 riches are important but for the sake of time we will dig into three of them in this summary.

    1. Positive Mental Attitude – Mental attitude is important because it converts the brain into the equivalent of an electro-magnet which attracts the counterpart of one’s dominating thoughts, aims and purposes. It also attracts the counterpart of one’s fears, worries and doubts. This basically means that you will manifest in your life that which you focus on regardless if it is positive or negative.

    2. Sound Physical Health – This one is self-evident and should be number one. In my humble opinion, without health, you cannot create anything. Health is the ultimate gift because with it, everything else is possible. This can easily be taken for granted but once it is taken from you then life changes instantly. This needs to be a priority for everybody.

    3. The Capacity to Understand People: The person who truly understands people knows that we all come from the same core. The nine emotions common, according to the book are: love, sex, desire of material gain, self-preservation, freedom from body and mind, self-expression, desire for perpetuation of life and death, anger and fear. The capacity to understand others eliminates many of the common causes of friction among men.

    The Master-Key is a combination of 17 principles when used in combination will allow you to achieve the 12 Riches of Life.

    The Master-Key consists of:

    1) Habit of going the extra mile

    2) Definiteness of Purpose

    3) The Master mind

    4) Applied Faith

    5) Pleasing Personality

    6) Habit of learning from defeat

    7) Creative Vision

    8) Personal Initiative

    9) Accurate Thinking

    10) Self-Discipline

    11) Concentration of Endeavor

    12) Co-operation

    13) Enthusiasm

    14) The Habit of Health

    15) Budgeting Time and Money

    16) Golden Rule Applied 17) Cosmic habit force.

    For the sake of time we will profile three of the seventeen.

    1. Definiteness of Purpose – Highly successful people have a defined purpose. Mother Teresa dedicated her life in helping the poor of Calcutta and through her definite purpose became world renowned and helped millions of people.

    2. The Master Mind – is a group of people that have expertise that can be leveraged toward your defined purpose. Leveraging the combined OPE (Other People’s expertise) gives a compound effect to the desired result.

    3. Habit going the Extra Mile – I like this one because the 12 Riches of Life can NOT be attained without hard, smart and right work. You have to do the thing to have the power!!!! Notice this is the HABIT of going the extra mile. Ingrain this in your mind and you will not be disappointed with the results.

    I hope you have found this short summary useful. The key to any new idea is to work it into your daily routine until it becomes habit.

    Habits form in as little as 21 days. I highly recommend you read this book and put the principles in place. To take one thing away from the summary and make it habit will be the “Habit of Going the Extra Mile”. Put this front and center and it will help you in everything you do.

    According to Mr. Hill, Going the extra mile by doing more than one is paid for – “It is the strange influence which it has on the person who does it. The greatest benefit from this habit does not come to those to whom the service is rendered. It comes to the one who renders the service, in the form of a changed “mental attitude,” which gives him more influence with other people, more self-reliance, greater initiative, more enthusiasm, more vision and definiteness of purpose. Do the thing and you shall have the power!!!!

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    Source by Joe Mosed

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  • Mindset: A Summary

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    Dr. Carol S. Dweck was challenged by her student to write a book on the results of years of their research study. Dr. Carol S. Dweck rose to the occasion and has written this book, “Mindset: The New Psychology of Success, and How we can Learn to Fulfill Our Potential” in the hope that it will help the ordinary human being understand that life is what you make it and not what was dealt to you at birth. She has written in simple language giving examples of ordinary real people like herself and her students, artists like Picasso, sportsmen like Michael Jordan, the basketball player and John McEnroe the tennis player, Marina Semyonova the great Russian dance instructor and CEOs of different companies to name a few. In the third paragraph of her introduction she writes, “… you’ll learn how a simple belief about yourself… guides a large part of your life… In fact it permeates every part of your life… ” Thus she draws the reader into the book, making the reader one of her real life examples as the reader finds himself or herself in these examples.

    Dr. Dweck introduces the two types of mindsets, the fixed mindset and the growth mindset in the first section of the book. She writes how she learned from ten year old kids that failure could be turned into a gift if you had the right mindset. By giving them hard puzzles to work on, the kids cultivated their intellectual skills through effort and did not give up. These kids became her role models in her pursuit of whether human qualities are things that can be cultivated or are things curved in stone. Each person has a unique genetic endowment but experience, training, and personal effort take them the rest of the way.

    Dr. Dweck’s twenty years of research has shown that the view you adopt for yourself profoundly affects the way you lead your life. She writes that, if you believe that your qualities and traits are curved in stone and cannot be changed then you have a fixed mindset. And if you believe that cherished qualities and traits can be developed and cultivated then you have a growth mindset.

    Fixed mindset people believe that an individual’s intelligence, quality and traits are a fixed quantity which cannot be increased. If they are doing well in school then they are smarter than the others who are not doing well. If they do well in sports then they have talent dealt them at birth. They spend time to prove that they are better in the qualities dealt to them just to prove they were dealt a healthy dose and that they are not deficient. If something doesn’t work for fixed mindset people they always blame it on something else.

    Growth mindset people work hard to do better always. They do not sit back and see their accomplishments as the final goal. In their minds there is always room for improvement. They have no time to sit and see themselves as the best or better than others. They have no time to sit and think that they have a special talent. They are busy thinking of how they can make it better and what changes they can make if something expected did not go right. To them if something doesn’t go right it’s not failure it is a challenge to find out ways to make it happen.

    In the second section of the book, Dr.Dweck, takes us through her research journey of fixed mindset and a journey of growth mindset through several sets of eyes. Showing how these two mindsets make or break people in their daily lives. In individual sports she gives an example of John McEnroe fixed mindset in tennis. He was a brilliant player who believed on talent not effort and working hard. When he didn’t win he blamed it on something else. Like when he blamed the system for not liking the game any more. He would not take responsibility. Micheal Jordan on the other hand has a growth mindset. If he missed a goal he would go and practice for several hours trying to figure out why he missed it In team sport the author gives an example of Couch John Wooden who was tactically and strategically average but went on to win ten national championships. Coach Wooden a growth mindset, tells us he was good at getting players to fill roles as part of a team. He cared about the feelings of the players. Fixed mindset like Coach Bobby Knight picked players for talent. He was an excellent coach but used the dictator approach to win. The winning were short lived and broke individuals’ characters in the process.

    In corporate companies the author uses General Electric CEO, Jack Welch, as the fixed mindset who managed to humble himself to a growth mindset and as he grew in his mindset the company grew at the same time. Lee Iacocca whose fixed mind set is good to bring the company up to the top in a hurry but then you need to get rid of him before he breaks it. Ford motor company did just that and Lee Iacocca was not happy. Fixed mindsets leaders are more concerned with being heroes and put their ego before the welfare of the company. The author gives example of Enron as a company that broke in the hands fixed mindset high echelon smart people. Enron employed smart people with talent and paid the maximum price of closing the company. Enron is a good example of groupthink where executives get carried away with their brilliance and superiority and make catastrophic decisions.

    In love, these two mindsets can make or break a relationship. In her research, Dr. Dweck, found out that fixed mindsets feel judged and labeled by rejection in a break up. They also chose revenge as a means to get at the person who hurt them. Growth mindsets chose to forgive, learn from it and move on. The author gives Hilary Clinton as an example who forgave her husband and went to canceling in order to save her relationship. Time and effort is needed to cultivate the emotional skills that are needed to keep a relationship.

    Dr. Dweck, ends this third section with the influence that parents’, teachers’ and coaches’ mindsets have on children that are under their care. In her research she found out that children interpret the caregivers words of support and encouragement in a fixed mindset approach. This sets them up for failure. For example, “… You learned that so quickly! You are so smart… ” is interpreted as “… If I don’t learn something quickly, I’m not smart… ” She explains that parents, teachers and coaches should refrain from giving praise that judges their intelligence or talent but praise them for the work that they put in. She goes on to say parents, teachers, and coaches need to give equal time and attention to the children regardless of their initial skills. The children will in turn give all and blossom. The author points out, “… As parents, teachers, and coaches we are entrusted with peoples’ lives. They are our responsibility and our legacy… “

    In the fourth section of the book, Dr. Dweck, embarks on the most gratifying part of her work, watching people change. People are not conscious or aware of their beliefs. Dr Aaron Beck, a psychiatrist, discovered that he could teach them how to work with and change these beliefs. And cognitive therapy, one of the most effective therapies ever developed, was born. Dr Dweck, used workshops to probe the way people of fixed mindsets dealt with information they were receiving. She found that they put a strong evaluation on each piece of information. Something good led to a very strong positive label and something bad led to a very strong negative label. People with growth mindset are also constantly monitoring what’s going on, but their internal monologue is not about judging themselves or others. They are sensitive to positive and negative information, but they are attuned to it’s implications for learning and constructive action. Dr. Dweck also had workshop for students. The workshops require a large staff to deliver the material. So the workshop material was put on interactive computer modules. The teachers guide their classes through the modules, and called it Braintology. These mindset workshops put students in charge of their brain.

    It is interesting to note how a simple characteristic like a mindset affects decision making in a wide spectrum of the population. A student in kindergarten, a CEO in billion dollar company, a surgeon at work in a hospital, a sportsman at practice and on the court, a chef at a high end hotel, selection of dance students and a sport team. College students drop classes or drop out of school due to having a fixed mindset. A growth mindset helps you learn to deal with anger, and deal with stereotypes in racial and gender discrimination. It’s quite fascinating.

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    Source by Nancy Maina

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  • The Importance of Randomized DOT Drug Testing

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    Catch Drivers Off-Guard

    There is a reason for randomizing the DOT drug testing. If drivers know when to expect the drug test every month or every quarter, they’re going to know when to stop using drugs, if they are using. They will know exactly how long it takes to flush out of their system in order to get a negative result.

    By randomizing it, you catch drug abusing drivers off guard. They never know when you are going to call them in for a drug test, and therefore if they are using, you are likely going to catch it. This will allow you to learn more about your drivers and keep the roads safe. If for any reason you catch an employee who is using, you will be able to apply the necessary disciplinary action, which can include termination.

    Deter Drug Users

    You want to be smart about who you bring onto your team. You don’t want drug users and therefore, you may be able to detect any of them when you announce that you offer a randomized DOT drug testing. The moment they hear randomized, they know they will not be able to beat the system. Therefore, they are likely not even going to apply to your company – they will move on to someone who has yet to randomize their testing.

    Ensure No One is Being Targeted

    Employees often like to say that employers play favorites. This is something you have to be extremely cautious of. If you don’t randomize your drug testing, it’s likely that someone will feel as though they are being targeted. Particularly if you have a third-party running the program, no one will be able to claim such a thing.

    It Allows You to Be Complaint

    The DOT wants to be sure that you are running the best program possible. This means that they want you to be randomized, and being compliant is of the utmost importance. If the Department of Transportation decides to conduct an audit on your location and you are found to not be randomizing your DOT drug testing, you could be fined.

    In the end, there are plenty of reasons as to why you want to conduct a randomized drug test. Whether you are a large company or an owner-operator, you need to remain compliant. This doesn’t have to be a task that you do completely on your own. Assistance is available to conduct all of the drug testing, and manage the entire program, should you desire.

    Take the time to explore your current system and determine whether it is running effectively or not. If you aren’t randomizing the drug testing, get started right away. If you are inundated with the process, seek assistance.

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    Source by Jeff Weigang

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  • Social Media Trends Every Digital Marketer Should Know About

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    Social media trends are constantly changing and consumers are always eager to be a part of the interactive campaigns with their fluid use of devices, channels, and screens, and they expect that their experiences should be seamless, engaging, and entertaining. As consumers adapt, digital marketers have to be flexible and savvy about how to break through into their ever-changing behaviors, to make an impact, resonate, and inspire, to get their attention.

    The focus is on innovative execution, smart content and mobile awareness. These trends in today’s social media should likewise inspire digital marketers to take their cross-channel marketing to new levels.

    Some brands are now using blog content to sell consumer products. Others are using mobile apps to engage their mobile audience. Smart digital marketers should be quick to embrace the ever-changing rules of search engine optimization, social media and online marketing with creative innovation as well with designs to engage consumers. Some notable trends in digital marketing seen to resonate and inspire consumers are in key areas that have to do with the following:

    · Product context: because today’s consumers care more about how a product can have a positive impact on their daily lives-the benefits of a product is what digital marketing should be selling.

    · Guided creativity: consumers like to explore and engage with content without the scrolling on mobile devices-it’s such great idea in terms of using smaller screen design elements, easy to draw the consumers’ attention.

    · Idea-based ecosystems: social media have become giant selfies and a business can now showcase its identity, and it’s a win when a company can tie its brand to the identity of the consumer.

    · Content curation and aggregation: the information overload in today’s online environment underscores the need for relevant information such that when a business becomes the go-to-source for relevant information on a specific need, consumers will seek out.

    · 4-screen revolution: being able to interact with consumers on the multiple devices they use today-TV, mobile phone, laptop and tablet-a great way of coping with the ever shrinking attention spans of consumers.

    · Video messaging campaigns: video campaigns are becoming relevant in digital marketing to promote a brand and they appeal to the interest of consumers.

    · Decoding digital signals: the importance of using analytics is a great way to understand consumers and how best to reach them. Mobile usage has increased significantly in today’s social trends as such the smart digital marketer should ensure the company’s website is optimized for mobile phones to capture traffic that goes through mobile devices.

    · Social ad targeting: messaging apps like SnapChat is great for social media ad targeting. Smart brands could stage fleeting sales via a SnapChat-when opened up, the target has few seconds of messaging and it’s a catcher.

    Effective digital marketing is developing conversations with consumers that keep them engaged to ensure a brand is better than the alternative. Consumers keep raising the bar on what they expect from businesses and digital marketers have to work even harder to meet those expectations.

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    Source by Kenday S Kamara

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  • Book Summary: Tax-Free Wealth – How to Build Massive Wealth by Tom Wheelwright

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    I was lucky as a kid to have my father as a business mentor. When the time came and I entered the business world, I could not lean on him as he passed away young. The Rich Dad / Poor dad books were my saving grace when it came to financial education. Several of the concepts I knew about because of my father but the advanced strategies and the “how to” really came from the Rich Dad books. Tom is a Rich Dad advisor.

    Why is this important to me?

    I am not doing this summary to waste your time. It is my vision to provide concise action steps that you can adopt right now to enhance your financial life and career. If you want to continuously improve, you have to be committed to continuous learning. Lever the continuous learning with the right associations and you will succeed in your career.

    The Cash flow quadrant really sums up the essence of financial success. If you focus on the left side of the quadrant then you can make an OK income but if you focus on the right side then you can become rich. Robert Kiyosaki points out in Rich Dad / Poor Dad that the left sides of the quadrant people make money, pay tax and then spend it. On the right side of the quadrant people make money, spend it and then pay their taxes. This is a huge difference and can be the biggest success lever in your financial arsenal.

    Tax-Free Wealth points out 24 Tax Strategies you can use on your way to Tax-Free Wealth. For the sake of time I will point out a few along with some commentary about each.

    1. Rule # 1 – It is your money, not the governments. People tend to run scared when it comes to taxes. Remember that you are the one creating the value and making the business work, be smart and utilize tax strategies to minimize tax and maximize your investment. The key here is tax avoidance NOT tax evasion. Every concept in this book is totally legal and encouraged by the IRS.

    2. Rule # 2 – The Tax Law is written to permanently lower your taxes. All financial plans need a solid foundation. This is why you simply can NOT focus on rate of return only. You can make a huge rate of return but if you can lose it because of a law suit or 50% gets eaten up in taxes then you will lose in the long run. 99% of the tax code is written as incentives to encourage people to start business. The reason the government does this is because businesses create jobs and that is the single biggest economic driver.

    3. Rule # 3 – The fastest way to put money in your pocket is to reduce your taxes. Businesses require investment. That investment is a business expense along with R&D, Travel and other business related expenses. You can combine vacation and work legitimately and write it off as a business expense. If you travel and sell items then go on sales calls in the vacation area. If you are a real-estate investor then travel where you may invest.

    4. 4. Rule # 24 – Build massive passive income through your tax savings. This is the strongest wealth builder in the book because you lever up compound interest, velocity of money and leverage. Utilizing these three vehicles along with investment stacking and you will be rich. The goal is to build your business and make the money there and turn it into passive income and then park the added money into cash flow investments like real estate. You want your money working harder than you do. You do not want to trade hours for dollars. Let me give you an example.

    In our software company there are two ways to build wealth and that is through intellectual property and maintenance agreements. These two things used together will build a company that can be sold for 2-4X revenues. Now to foster that investment with leverage, I use the “Infinite Banking Concept” to lend money to the business through “my own bank.” Now the money the business pays me comes back as investment income which means lower taxes. The new revenue the additional maintenance contracts bring foster new contracts. The next step is to use “good debt” to leverage our coverage and purchase more maintenance contract revenue with our software platform.

    In summary, you make money in your business and hold it in passive income generating assets using good leverage, velocity of money and compound interest.

    Tax-Free Wealth is a great resource that I encourage you to read. If you immerse yourself in these concepts, financial security and true wealth can be yours.

    I hope you have found this short summary useful. The key to any new idea is to work it into your daily routine until it becomes habit. Habits form in as little as 21 days. One thing you can take away from this book is lever your financial education. If you take control of your education and schedule 30 minutes per day dedicated to this then you will reap results. You cannot put your financial future in the hands of somebody else. Take on the responsibility and good things will happen.

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    Source by Joe Mosed

    Views: 0

  • Home Health Care Equipment

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    Home health care equipment makes it possible for people to be directly involved in maintaining their own health care. Medical devices, tools and technologies designed specifically for home use are becoming more and more popular because of their convenience and their user-friendly nature. Innovations in home health care equipment include “smart” devices that significantly lower the amount of machine maintenance necessary. Many are also wirelessly connected to the Internet, which aids in providing efficient, monitored service.

    Convenience and reduced health care costs are some the more important elements that make home health care equipment popular among patients. People with certain conditions which need strict monitoring no longer need to confine themselves to hospitals because there are devices which can now monitor patients in the comfort of their own homes. These devices are geared towards teaching people to monitor themselves and their conditions through the use of tools that can give warnings and signs concerning their health. This could mean more efficient and effective health care, contributed to by patients who have more control over his/her condition.

    Home health care equipment sales have been steadily increasing based on customer demand for these innovations and advances. More and more, medical home devices are being designed and produced to cater to various medical needs. A lot of these new devices are very innovative and advanced. Soon to come are toothbrushes that can check one’s blood sugar and bacteria levels while brushing, that even comes with a holder that transmits information directly to the person’s medical file. People can soon expect heart monitors that can be connected to computers, making it convenient for people to monitor their own heart rates and other vital information which can easily be transmitted to their doctors via the Internet.

    Another popular advancement in home health care is the use of video devices for telemedicine. Video equipment used in telemedicine offer high-resolution images and audio that are much better than what computer phones and telephone lines can offer. There are even telemedicine devices which include a blood pressure cuff, a stethoscope and a thermometer, aside from the monitor which directly transmits vital information to the owner’s health care provider.

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    Source by Kevin Stith

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  • How Does Relationship Building Techniques Build Your MLM Business?

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    Relationships are key in life, without them; life would be so boring. MLM marketing is based on creating strategic relationships between teammates and the audience of the individual business. This means that one has to work carefully to build trust and authority with the target market. By doing so with authoritative content and reliable timing, relationships will blossom and grow. Thus, creating a pipe line to send dedicated content towards motivated prospects. Failing to create elementary content not only discredits the publisher, but also kills all sales potential. Let’s open the door to relationship building techniques that will help.

    Create content that doesn’t sell but builds your reputation

    Never push content that sells, this is a horrible practice for MLM marketing. Create content that builds your business reputation up. This means promoting content that entertains or has a high level of educational value. There are so many businesses out that already overly pushes sales content, there is no need for you to do the same. Your marketing content is supposed to be attractive, not repulsive. This means every blog, article, eBook or landing page must educate through problem solving of some degree. There are ways to get sales, but to do so, one must push the agenda of their prospects first.

    To build relationships in MLM marketing, the content that is needed will vary. You will need basic content that covers a general situation to content that absolutely solves a specific problem. This is how you define your leads, by sharing all types of educational content. Your prospects will not always be in the same boat as the next person. So, to be effective, you must share content that targets symptoms first, then develop content that nails down some of the symptoms and then finally offer the cure through the final. The last content you can develop is the follow up content that offers advanced material to help the prospect go beyond the basic package.

    Specialize by focusing on your prospects growth

    Help your prospects grow in some fashion. This can be in life, or some other area that you have specialized skills in. In this capacity, your relationships are more specific and narrowed down in which the others in your area cannot touch. Lead by example, offer free and premium content for your visitors and subscribers. This will distract your prospects enough to keep them engaged. Not all of your content will be successful, so the smart marketer will always engage in analytics to help sort the weeds from the wheat and develop themselves and their content for the successful campaign. These techniques have enabled many new marketers to climb the ladder and enjoy an effective business.

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    Source by David L. Feinstein

    Views: 0

  • Rolling Deposits – Uncovering the Granddaddy of Cash Fraud

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    The Shift Manager of the fast food restaurant sat in his car, under a shade tree in a parking lot. On the floor board are unused disposable deposit bags and a destroyed deposit bag that had been sealed with last night’s closing deposit. The manager had sliced open the deposit bag and the passenger seat is littered with the contents – ones, fives, tens, twenties, and change. He will use one of the unused bags to make a new deposit. The manager counted the funds several times, his stress level mounting. The amount is not enough to match a deposit slip for a deposit dated two days ago. Two days ago? What is going on here? Why did he open a deposit bag today for funds to match a deposit ticket that is two days old? Do you know?

    This is a theft scheme called “rolling deposits” and unfortunately it is not uncommon when retail and restaurant managers prepare deposits and make deposit runs to the bank. The employee steals all or a portion of the day’s deposit and makes up for the stolen cash from the contents of future deposits to cover the thefts. The scheme continues as long as the manager has access to deposits.

    The tell tale sign of the “rolling deposit” theft scam is deposits taken to the bank by a particular manager are consistently validated by the bank several days after they should be. Deposits taken to the bank by the other managers are validated on time. The stress level of the manager who is scheming mounts as the need to match deposit funds with unvalidated deposit tickets becomes increasingly complicated. As in the example above, the deposit the manager opened is not enough to cover the past deposit ticket. The manager will now have to wait to add funds from tomorrow’s deposit to conceal his thefts.

    If the business is using disposable deposit bags and the deposit was prepared by another manager, our shift manager involved in the theft scheme makes the bank run with the deposit. As in the scenario above, the shift manager in order to continue his thefts, must cut open the sealed deposit bag and remove the cash and the accompanying deposit slip.

    With no intervention, these theft schemes can go undetected for a long time and the cash losses can be staggering. Experienced security and loss prevention professionals can easily reveal the fraud with a little investigation. In my experience, the manager conducting the rolling deposit fraud will readily confess when interviewed properly. They are so stressed trying to keep the scheme floating, they are generally relieved that it is over.

    There are tried and true protocols in establishing sound loss control practices to prevent this type of scheme and ways to easily uncover it. If you suspect one of your employees of rolling deposits:

    1. Develop a chart – across the top of the chart list these columns: Date, Shift (deposit), Amount of Deposit, Bag #, Depositor Name, Date of Bank Verification. Make a separate line for each deposit. Down the left side of the chart, list the sequential days of the month. Fill in the corresponding information starting with the first of the month.

    2. Analyze the chart – Look for patterns and discrepancies such as missing disposable bag numbers from the sequence, “leapfrogging” of bag numbers and deposit validations from the bank. Look for a pattern of the same manager taking the deposits to the bank when the discrepancies occur.

    3. Action – Prohibit suspect’s access to deposits. If rolling deposit scheme is occurring, a deposit will soon show excessive shortages or missing altogether. Track the deposit activity for past months to get a better indication when the discrepancies first appeared.

    4. Prevention

    * Require all deposits be sealed in disposable deposit bags

    * Eliminate the vinyl/canvas/zippered pouches

    * Record deposit bag number with corresponding deposit

    * Require depositors to sign for deposits they take to the bank

    * Check all deposit validation dates from the bank with the dates of business

    * Develop strong cash and deposit auditing programs looking for deposit bags and validations out of sequence

    * Have a bank representative notify you of “late” deposits (> 3 days late)

    * Consider SMART safes or armored car service

    Taking deposits to the bank is a common practice for Fast Food (QSR) restaurant and retail management. It is fraught with issues such as time away from management responsibilities in the restaurant or store, exposure to traffic accidents and crime, and this “rolling deposit” theft scheme. Although seemingly the cheapest way of getting funds to the bank, it may be most costly should the manager be seriously injured or killed in a car crash or armed robbery during the transport. Stealing tens of thousands of dollars from deposits may pale in comparison.As new technology is developed, armored cars service becomes more competitive, and ways of banking become more progressive it may be time to rethink how we get our money to the bank and eliminate the exposures to our people and our profits. So what is going here? Why are certain deposits getting to the bank several days late?

    Now you know, and now you can do something about it.

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    Source by Libby Libhart

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