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  • Book Summary: The Millionaire Messenger: Make a Difference and a Fortune Sharing by Brendon Burchard

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    I read this book sitting in a Thai food restaurant on the Oregon coast. The food was outstanding and what was very interesting was the fact that at the cash register there was a book and DVD set talking about going to college for free. The author was a young guy who graduated from Harvard. The whole book series was designed to show college students and parents how to find money to pay for college. Come to find out the author was the restaurant owner’s son. This is a classic example of the Millionaire Messenger in action.

    Why is this important to me?

    I am not doing this summary to waste your time. It is my vision to provide concise action steps that you can adopt right now to enhance your life. The best way to financial freedom is through a business. Now most people cannot simply quit their jobs and to start a new business. Typically you need to work your job and your new business until you have enough sustainable revenue to take your business full time. The Expert Industry is a caring community of people who share their advice and knowledge with the world and get paid for it.

    You may be thinking I am not an expert in anything. This mindset has everything to do with Self-Esteem & Self-Confidence. Brendon addresses these concerns in the book. Think about this – every person has a unique finger print and unique life experiences. Those experiences with additional research can yield you an expert.

    I want to start with a potential example of being an expert in something. I have a good friend of mine that has been doing cement work for over 20 years. He does this with his four brothers. He does not think of himself as an expert. Have you ever considered how successful Home Depot is as business? They cater to the do it yourself community. My friend could simply film different cement jobs and sell them as a do it yourself venture. It would look like this:

    1. Create simple how to videos on the basics and give them away for free.

    2. Create a deeper video series on how to do a full patio, sidewalk or stairs and sell it with a checklist manual.

    3. Offer paid for consulting for job layouts with customers.

    4. Take high priced large concrete jobs that are above the do it yourself community and name your price.

    This is a simple example of releasing 100 years of combined cement expertise that could easily be parlayed into a seven figure business model.

    The Millionaire Messenger is packed with great how to advice. For the sake of time, I am going to chat about the 9 reasons you should consider unlocking your knowledge and passion in the expert business.

    1. Your work is based entirely on your passion and knowledge. This is really important because it no longer seems like work when you wake up each morning doing what you love.

    2. Relating and Creating – Your work activities center around gaining trust and relating to your audience as well as creating useful content that add real value to their lives.

    3. Anytime / Anywhere – Creating information how to products allows you the comfort of working on your schedule from anywhere. I can tell you from personal experience that setting up your business to do this one great step toward personal freedom.

    4. Work with who you want – This is a big deal because stress statistics show that stress related illness is interconnected with who you work with or bad working relationships in general.

    5. Promotions based on promos – The amount of money you make is directly related to the promotional efforts you put into marketing your content. This is all up to you and your work ethic.

    6. Pay equals value – This is the strongest and most relevant point in the book. If you deliver great value, people will pay you for it and you can decide what to charge. You are not trading hours of your life for dollars.

    7. Small Teams – You do not need a big team to do this. You can outsource several of these steps so that your payroll does not spiral out of control. There are information marketers that make millions of dollars a year with very little staff.

    8. Tools are cheap – Technology today really is cheap. There are so many excellent software packages that are free that you can craft your whole infrastructure for next to nothing.

    9. Financial Income can beat that of other industries. There are six ways to market your stuff and each has a different price point. The best business models are summed up in one phrase – “one to many”. Creating something once and selling it over and over is the true key to unlocking the wealth puzzle.

    The Millionaire Messenger is a good book that will give you the direction you need and the questions required to get you on the path to personal wealth and freedom.

    I hope you have found this short summary useful. The key to any new idea is to work it into your daily routine until it becomes habit. Habits form in as little as 21 days. One thing you can take away from this book is one to many. When crafting your business model or tweaking an existing model, remember to leverage the power of “one to many.” In our software business, we create a software module once and sell it many times. This is how Microsoft and Oracle generate billions of dollars each year.

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    Source by Joe Mosed

    Views: 0

  • 5 Customer Survey Questions

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    Periodically, it makes sense to address your customer feedback mechanisms and receive some actionable, lived-experience insight into your operation’s strengths and weaknesses. Business leaders need to learn if the delivery of products, services, or other operational processes might be simplified. They need to know what customers would like to see more of. The smartest way to begin the customer feedback process is to decide what you want to know and what purpose that information will serve.

    Are you trying to develop new products or services, so that you’ll be able to give customers what they want before they know they want it? Or is business dwindling and you’re in damage control mode, attempting to win back customers? Some market research questions are best explored face-to-face with customers at a conference table with a leadership team member or two and maybe a front-line staff member present as well.

    Below are five draft survey questions for you to customize. Some apply to customers and others, to company leaders:

    1. What challenges or goals motivate customers to contact your business?

    2. What solutions to customer problems is your organization equipped to supply?

    3. What solutions are offered now? Might you add, re-tool, or drop any?

    4. What do customers most often hire you to provide or do?

    5. What do you (the business leaders) do next?

    Questions 1 and 4 pertain to customers. Questions 2, 3 and 5 refer to business strategy and should be addressed in-house, once you’ve spoken with two or more customers to figure out Questions 1 and 4.

    How you conduct the survey deserves some thought. It might be best for Solopreneurs and small business owners to convene a group interview that encourages comfortable and candid conversation. Larger companies might prefer to host a survey interview that’s facilitated by an outside market research firm.

    Question 1: What are the primary challenges facing (the customer’s) organization?

    Start with a “How are things going in your office?” question, or inquire about their next big project or objective (whether or not it would involve your organization). Find out what’s going on and let the customers talk.

    Questions 2 & 3: Which project or problem do you most want to take action on? How might that be done?

    Given your in-house expertise and resources and guided by the probability that the customer will contact your business to provide needed solutions, what additional customer projects might you be asked to take on (or what can you cleverly position your business to be hired to do)?

    Can your organization successfully deliver the desired outcomes of projects that are on your customers’ to-do lists? Can you discover how your customers are currently managing those challenges? Do your customers do business with any of your direct competitors? Do your customers have projects that are not getting resolved because s/he isn’t sure what to do, or there’s no budget to do the job?

    Question 4: Have our company’s solutions satisfactorily resolved customer needs or challenges?

    What projects have you been hired to do, or what products and services have been purchased by survey participants? What types of projects is your organization most often hired to do, or what are the best-selling products and services? How do customers feel about your company’s performance—is your ability to deliver services trusted and dependable? Do customers send referrals to your business? Does it seem that you could potentially receive more business from any of your customers?

    Question 5: What do you do next, based on customer responses?

    Here is the judgment call for you and your team. The success of the survey is in how you interpret the data received. What can your organization realistically do, based on the customer responses to Questions 1 and 4? Are there opportunities and strengths within your organization on which you might capitalize, as noted in questions 2, 3 and 5? What needs to be improved or discontinued?

    Within a week of the survey, tangibly thank your customers for participating. You may want to send a gift basket, or offer a 15% discount on their next order.

    Thanks for reading,

    Kim

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    Source by Kim L. Clark

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  • Interior Decorating Ideas For a Small Living Room

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    Are you looking for interior decorating ideas to use in a small living room? Small living rooms can look just as attractive as large living rooms. Small living rooms can be unique as well as have a certain character that is sometimes missing in a larger room.

    How do you decorate a small living room? I would suggest that you buy a large mirror which becomes the focal point in the room. Mirrors reflect light and add interest to the room.

    The next way to decorate a small living room is to change the furniture arrangement. You can move the furniture away from the wall, which is actually recommended for small rooms, or at least slant a couple of pieces of the furniture just to add personality to the room.

    Take a look at the accessories that you have in your small living room. If you have too many home décor accessories in a small room, they actually break up the space–so less is better. Look for quality accessories that you just love and want to display. Putting accessories in a grouping rather than scattering them throughout the room will make the room seem less cluttered.

    Another way to decorate a small living space and give the illusion of height and space in the room is to use crown molding. Crown molding is a wonderful way to make a room more attractive. The eye goes up to the top of the ceiling and gives the illusion of height. Crown molding can be painted the same color as the décor in the room, or you can use a regular wood grain molding which is wonderful addition to any room.

    A way to lighten a small living room and also give the feeling of spaciousness is to add sconce light fixtures, which bounce light off of the ceiling. The light goes up toward the ceiling. It gives a wonderful atmosphere in the room, and since the eye goes upward, the room seems taller and it adds ambiance to the room.

    Area rugs add interest and personality to a small room because of their pattern, texture and color. They also add a sense of depth to the room without taking space away from furniture and accessories.

    A very simple way to make a small living room sparkle is to simply wash the windows. Keep them sparkling clean, and make sure that all the shiny surfaces, such as mirrors, television screens and glass top tables are also shined and polished. This simple reminder gives any room in your home a neat, clean look.

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    Source by Lynn Cressy

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  • Lobster – A Rags to Riches Story

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    When the first ships arrived at Plymouth, most shellfish was not considered fit for human consumption, due in no small part to its resemblance to an insect as it crawled along the ocean bottom. Most early passengers during the 1600s were from England and other U.K. countries and accustomed to eating beef, mutton and fowl. What they did consume from the ocean was usually fish, in the form of cod, haddock and sole. Abundant lobster was fed to servants and domestic animals (there must have been a lot of happy cats). Native Americans used it for fertilizer. Just picture thousands of these spiny creatures as they were washed up on the shores of the Cape, where anyone could fill a bucket for free. (Are you drooling yet?)

    Even though canneries began to pop up along the Eastern Seaboard two centuries later, lobster was not a desirable item on the dinner menu, but regarded as a cheap and nutritious protein for the poor and for prisoners, much like canned tuna was on the West Coast. You can be sure that foodie Thomas Jefferson never allowed the lowly lobster to darken the door of his kitchen. Keep in mind that Americans were still clinging to their native British diet, which was primarily meat-based. Shellfish were foreign to them and not widely eaten in any form.

    Slowly lobster became more accepted, especially with railroad travel during the 19th century, when passengers moving cross country were unfamiliar with the succulent white meat and could be fed for pennies in the dining cars. And as wealthy vacationers flocked to Cape Code each summer, lobster was discovered and embraced, creating a surge in popularity and in price.

    During the 1920s lobster prices really began to soar, only to plummet during the Great Depression when few could afford it. Due to no shortage, lobster was not rationed during WWII and thus became a delicacy among the more affluent. Shortly thereafter, fine restaurants featured it on their menus, and cookbooks praised its savory possibilities. By the 1950s, lobster had firmly positioned itself as a luxury food, just below caviar, and prices responded accordingly.There are many different species of lobster, from the prized Maine lobster, which commands the highest prices, to the smaller lobster of Mexico called langostino. Americans value the highly prized Maine lobster tail with drawn butter above all else.

    Currently, business is booming. Last year, New England fishermen unloaded more than 130 million pounds, which adds up to approximately 534 million dollars. (Think of the butter required.) And that’s just U.S. figures. Our Canadian neighbors to the north also enjoy a prosperous lobster business, with much of their bounty exported to Asia. Current prices for the Maine variety, which are considered more desirable than Canadian cousins, hover around 9 to 11 dollars per pound at wholesale. Langostino lobster, which is common in the Southwest and Mexico, is not really lobster at all but another species of crab. It is sold by some fast food restaurants, featured at food stands and eateries south of the border and costs considerably less than American lobster.

    So there you have it. A real rags to riches saga. Lobster thermidor, lobster mac and cheese, lobster rolls, lobster salad, New England clam bakes, bisque and just plain old outrageously delicious Maine lobster. Pity anyone allergic to shellfish, because lobster ranks right up there on the taste scale, and lobster fans pay dearly for their favorite food. Clearly, there is no end in sight.

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    Source by Dale Phillip

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  • What Is The Best Style Of Writing For Online Content?

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    If your website has poor online content it has little or no value to your audience. Online content can be read, watched, listened to and shared. It can be a written article (like the one you're reading now), a blog post, a report, an eBook, an online tutorial, a video or an audio file.

    But one of the most challenging tasks that most website owners face is writing or producing online content that their audience will find useful and engaging. Here a 5 tips to help you create online content that your audience will love.

    1. Understand The Difference Between Offline And Online

    Content that is published in the offline world, like in newspapers and magazines, is different to the content published on most websites. Content in newspapers and magazines generally appeal to a broad audience. Whereas your website content will be quite specific to your audience. You still need good grammar and spelling in your online content but many other traditional rules of writing are broken online.

    2. Small Paragraphs

    When people read online they want short paragraphs of text that can be quickly scanned. Your website visitors don't want to be overwhelmed with large blocks of text. Short paragraphs of text make it easier for your reader to focus on what you have written, and skip from section to section.

    3. Bullet Points And Subheadings

    When you use bullet points and subheadings it also make your content easy to read on a screen. Subheadings provide your reader a basic idea of ​​what the content is about, which can help keep people attention for longer. Bullet points are brief and concise, delivering important information in a simple style.

    4. Use Images And Photos

    People expect to have images included with online content. They make your website look better, articles easier to scan and enhance to your brand. Personal photographs are great for a personal blog and you can also find lots of free pictures, images and photos on numerous stock photo websites.

    5. Overall Tone

    Web content can be more conversational. Keep your writing tone light, casual and interesting if you are writing informal content. Of course, if you're writing for a technical website you will have to use the proper descriptions and appropriate language structure. Having said that, in many instances, an informal tone shows off your individuality and is a great way to connect with your online audience.

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    Source by Jon Allo

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  • Reducing the Stress of Being an Entrepreneur

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    Starting and running your own business can be exciting and rewarding, but it can also be very stressful. For most of our almost 40 year marriage my husband has been an entrepreneur and I have sometimes worked with him. Having built my own business as a Stress Reduction Coach I have been reflecting on the stresses of being an entrepreneur.

    Signs and sources of stress

    Some of the signs of stress overload include irritability, anxiety about the sustainability of the business, and/or high business debt. Relationships within the family can suffer if they do not understand the entrepreneurial drive or the time and effort it takes to start and run a business. For women entrepreneurs, the job of running the household and balancing work and home can create enormous stressors. When you work from home, all the household tasks that need to be done can pull you away from your business. People who are drawn to be entrepreneurs are sometimes idea people who don’t like detail and repetitive tasks. Having to work on those things can create stress as well. And when you’re stressed it’s harder to concentrate and focus.

    Organize your environment

    One of the solutions is to reduce the stress and create an environment that discourages stress. Have a place where you can keep everything together and organized. A written plan of action for the business posted where you can see it along with a daily plan can help you focus the time you have available.

    A system that works for me

    I am not a person who comes to organization easily and I have struggled to find a way that works. Daytimers and lists help for a short while, but I have never been able to keep up with them. One thing I have found that works is to have a “big picture overview” of what needs to be done where I can see it. I have a poster board size piece of “static cling” presentation sheet that adheres to my door. It can be easily rolled up and removed if needed. I have several categories that I’ve posted at the top of the sheet, such as “website,” “presentation,” etc. These are written on standard sized post-it notes so they can be easily removed and changed. I brainstorm everything I need to do on small post-it notes. After I brainstorm, I then organize the notes in the appropriate columns. I also have a category that says TODAY for the urgent and important things. I can glance at the poster while I am working and see what else I might need to do and when I finish what I need to do, I can throw the post-it away. If something comes up that is not posted, I can put it on a post-it note and put it where it needs to be.

    This “system” helped me write many graduate papers and I used it when I planned and wrote my dissertation. Now it helps me as I plan and work my business. This is just one technique that helps me reduce the stress of being an entrepreneur.

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    Source by Lorna Minewiser

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  • Mindset = Being Organized

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    I think we can all agree that we hate clutter. We hate it so much we pretend it doesn’t exist. Sometimes we even hide ourselves from the world because we’re afraid of what others may think about us because of it. Being unorganized or having a home full of clutter, which we hate to admit, is thankfully something we can overcome. From experience, all it takes is patience, vulnerability and an open mind to achieve what we want in our homes and in our lives.

    Today I’m going to give you 5 simple and modern-day tips on how to change your mindset so you can become more organized.

    TIP #1: Start small

    For some reason our brains are wired to believe that we MUST complete an entire project at once. Have you ever wondered why none of your tasks or projects ever gets done on time? I bet one of the reasons may be because the project you took on was way to BIG to complete and because you were so overwhelmed, you failed to finish. Not anymore! By starting small, whether it is organizing your pen cup to completing a major project, you will avoid the stress of fulfilling that task and find yourself finishing quickly and punctually.

    TIP #2: Listen to organizing podcasts

    One of the best things you can do in the morning or as you’re driving is to stimulate your mind by listening to things that arouse your mental and physical growth. I’ve noticed in my own life and others around me that doing so has made a world of positive change in our lives. Organizing podcasts like Organize 365 or A Slob Comes Clean are 2 podcasts that have kept me motivated in times when I was lacking. One of the secrets to truly changing your lifestyle is to change our mentality and by incorporating these simple methods in your life, you will get there in no time.

    TIP #3: Create a Checklist

    This may sound cliché but to-do lists really do work – of course only if you use them. As I mentioned above, clutter is a bi%#* and in order to combat it, you will have to tackle it head on in small intervals. Here are 2 examples how checklists can be effective in helping you stay organized. 1) By using a checklist to plan out the tasks you need to accomplish at home after work, will prevent you from being overwhelmed after a stressful day 2) An effective checklist will only have your priority tasks therefore you will know exactly what needs to be done to maintain order. Checklist, lists, to-do list, plans, whatever you want to call them is a habit that needs to be implemented in your life so getting organized and staying organized can become second nature.

    TIP #4: Keep things you Truly Love

    Here are a few common responses I’ve heard when it comes to this topic:

    I love everything in my home and there’s no way I can get rid of anything! All of my stuff has a meaning behind them! Here’s a better one. I’ve spent so much money and I haven’t even worn it yet! – But it’s been 2 years…

    These are just a few examples of statements my clients have said to me when I’d suggest they should only keep things in their home they truly loved. Let me explain what this really means. Lets start with an example. We love our family (our immediate family) and though we may have favorites (wink) we love them so unconditionally that we couldn’t live a day without them. This is the type of feeling I believe you should have for the items in your home. You love your pen so much; the mere thought of it not being in your possession is utter mayhem. If you don’t have this feeling towards the items in your home then it’s probably time to part ways with it. I’d be happy to witness the department!

    TIP #5: Make it a Habit

    New studies show it takes 2-8 months to form a new habit. I know that seems like an abnormal amount of time – at least to getting organized but this is actually great news. Creating new habits shouldn’t be viewed as one and done rather as a process that will create a better outcome. Committing to an organizing system and practicing it thoroughly, though you may have hiccups, will create a positive mind and improve your organizing skills.

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    Source by Judi Igwe

    Views: 0

  • Top Network Marketing Company – Why Are the Products So Expensive?

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    I’m sure you’ve heard this question before, Why are top network marketing company’s products so expensive?

    This is one of those ever-present questions that networkers and direct sales people will continue to encounter (probably) forever–and there’s always more to it than meets a simple answer.

    One key is not to side-step it. There are good and genuine reasons for legitimate, premium-priced products–and of course there are over-priced ones as well. Honesty is best, as always, and I’ll endeavor to give you the general truth with my answer to the question.

    Special Products at Special Prices

    First, the products available through top network marketing companies sales and distribution model are mostly what are called “specialty” items. They are higher priced products to begin with, having more costly ingredients and more complex designs or formulas; they are simply more expensive to make and package. Some well-known non-network marketed examples are Clinique makeup and fragrance products, Apple computers, iPods and iPhones, Armani clothing, Mercedes and Lexus automobiles.

    Unless you’re dealing with a scheme or a scam, these premium products outperform their cheaper, off-the-shelf counterparts, giving consumers more and better benefits. Since they have greater value, they cost more.

    If these products are being outsourced by the networking company (produced by a “third-party” vendor/supplier), they tend to be manufactured in smaller production runs that do not allow for all the optimal low-cost advantages of buying and making in the high volumes mass-marketers enjoy. The manufacturing processes are more complex and exclusive. The profit margins are higher. This results in a higher quality product with more attention to detail and quality control.

    The reason manufacturers and marketing companies select network marketing and direct sales is because these higher-priced products are of higher quality, and they therefore require special methods of distribution and sales.

    Simply put, they cannot compete with the lower-priced, lower quality “commodity” products, which are sold based mainly on discounted mass-market pricing and brand awareness alone. Think Wal-Mart and Costco.

    Specialty products are “education-intensive.” They need greater explanation; for example, what formula, ingredients and/or processes makes the product more expensive than those mass-market goods available through direct response marketing (such as the Internet and mail-order) or retail chain store sales. Many require demonstration.

    Mass-market products depend on advertising, promotion and merchandising at “point-of-purchase,” all of which are required to get consumers’ attention, let them know the product exists (to create “trial” especially if it’s “brand” new), and to give them enough compelling reasons to purchase and keep on purchasing.

    Going head-to-head with nationally advertised products, many to most of which are heavily discounted and sold at the lowest price possible, is a tough game for just about all smaller businesses to win. Imagine trying to sell vitamins or nutritional beverages or “prestige” cosmetics against a major manufacturer selling through Wal-Mart, or a natural toothpaste against a tube of Crest® through Kroger or Publix supermarkets.

    Specialty products are perfect for the person-to-person, information-rich education, demonstration and service oriented methods of network marketing.

    And that’s where the important second aspect of network marketing’s “higher price” comes in: the added value which you as a “distributor” add to the specialty products you sell.

    Added Value Added

    Network marketing and direct sales representatives add significant value to the product they sell and they are well paid when they do so successfully.

    We reach consumers with the awareness of new products and services that ads and merchandising–no matter how persuasive or promiscuous–would not be able to reach out and touch. And by virtue of our one-on-one, personal relationship with these buyers, we appeal to them with a level of trust and service no mass-market, retail product advertiser could hope to compete with.

    The extraordinary level of service Network Marketers provide is not available when buying through mail order or retail outlets. It is a real and tangible benefit, part of the product’s value–and its price.

    For example: Someone tries a network marketing anti-aging health product. It’s personally presented for them–either in person or via mail–with a host of educational material about the product: scientific studies, article reprints, even books or tapes explaining how the product was made, how to use it, its unique features and its benefits.

    Within one to two days, the network marketer again contacts the person to follow up, asking how they are doing, checking to see that their customer is following use directions properly, make recommendations, etceteras. These service calls continue daily, bi-weekly or weekly until the customer is satisfied and happy.

    The network marketer will also continue to send informative and educational material such as updates from scientific literature. He or she will also let the customer know about other products the company offers that this particular customer with his or her unique needs and wants might also enjoy.

    This is an extraordinary level of service that is a real and tangible benefit for the consumer. This kind of personal and knowledgeable attention is not available when buying through the Internet alone, or mail-order or most all retail outlets. It is one of the things network marketers are paid for and it is part of the product’s value–and its price.

    Are there cases where the above education and service are not offered? Of course.

    Are there products that do not have special ingredients or qualities that support a higher price? Sure.

    And are there times when a network marketed product is simply more expensive to pay for the multiple-level commission structure? Yes.

    Back in the early 1950s, a dog grooming service was opened in New York City to serve people living in the exclusive Park Avenue, 70th and 80th Streets area. They charged $25 to shampoo and clip a dog. They had no customers. Then they jacked-up their prices to $250 per visit–and were an instant success. The Cadillac Seville, when first introduced in test-market showrooms priced at under $10,000, bombed; at $14,000 the very same automobile became an instant best-seller.

    Value is a perception. The relationship between quality, benefit and price, i.e., value, is in the mind of the consumer-beholder. Businesses price goods and services according to what the market will bear. Successful marketers come up with just the right mix of value-benefit-price.

    The majority of network marketing direct sales products are of the genuine higher-quality variety, not available in stores, special in ingredients, design and making.

    Most offer the convenience of in-home or on-line ordering and to-the-door delivery. They are also special in terms of…

    Marketing and Customer Service

    The network marketing “sales person” adds value to the product through his or her education, service and sales to the customer.

    All of this has its price. And according to consumer trends and the explosive growth of network marketing direct sales companies and their products worldwide, more and more people every day think it’s worth it.

    What’s the truth about the price of products offered through network marketing? Are they too high? And if so, why?

    The full answer to this one is complicated. If you need a short one, mine is:

    High? Usually, yes.

    Too high? Sometimes… yes, but generally no.

    So, if they are high, why? Let’s start with looking at what kind of products we’re really talking about here.

    The Truth is, Specialty Products Cost More

    Network marketing is predominantly a “specialty products” business: The products we sell most often tend not to be the type you’d find in supermarkets, drug stores or any other mass merchandiser. They are not the kind that combines the lowest possible price for the least acceptable level of quality. For a conventional retail parallel, look at the products in a natural or health food store, beauty salon, boutique or upscale department store.

    Specialty products cost more to make. The ingredients are unique and high quality and production is low quantity–the amounts manufactured usually are not great enough to take advantage of the economies of scale enjoyed by big-time, high-volume, mass-market producers. So these products more expensive–both to make and to buy.

    Also, specialty product makers usually cannot depend on major advertising to increase sales: they don’t have that kind of money. So they have to use more expensive forms of distribution, such as small, individual retail outlets whose profit margins are higher than mass-market stores and chains.

    Profit Margins and Markups

    Here’s an example: a discount chain drug store might be able to markup a bottle of vitamins that normally sells for $3.00 wholesale for less than the normal 33 percent retail profit margin. And, because they buy in large volumes, they’ll get the product for less than $3.00 to begin with.

    A natural or health food store might buy that same product at the full $3.00 wholesale price, and use a markup of 50 percent to get their full 33.3 percent retail profit margin.

    To the consumer, buying at retail, here’s the difference: $3.99 at the drug store and $4.50 at the health food store.

    And then there’s “what the traffic will bear.”

    There are sexy boxes of imported chocolate that go for $38.00 each, and poly-bags of 50 mini Reeses Peanut Butter Cups you can get for less than $3.80. If your taste tends towards expensive, you’ll generally pay more–in “margin” percentages to middle-people and in total dollars.

    Let’s look at a comparison of one single product offered through the conventional manufacturer-to-retailer distribution system and the exact same product sold through network marketing.

    $$$ From Conventional Manufacturer to Consumer

    We know specialty products cost more to make; again, the ingredients are unique and high quality, and the production is low quantity, so they are simply more expensive.

    Manufacturers speak of “Cost of Goods” (CoG): that’s the figure that a product costs the company to make, including overhead, ingredients, packaging and labeling, sales commissions (such as broker’s fees), etc.

    The very minimum a manufacturer needs to sell that product for is double, or a 50 percent margin. Considering that most competitive businesses operate on a six percent pre-tax profit, that leaves them 44 percent to pay for everything else. So, the $2.00 CoG product they make, they sell for $4.00.

    Now, some manufacturers sell direct to retailers–not many, but a few do, and when they do, they’ll take a higher profit margin to pay for the Cost of Sales (CoS).

    However, most manufacturing companies deal through distributors, who charge for warehousing, shipping and selling the products to retail stores. Normal wholesale is a 25 percent markup, which you get by multiplying the purchase price–plus freight if not included–by 1.33. So, our $4.00 item would be sold by a wholesale-distributor to the retailer for $5.32. (Again, plus or not freight costs which can run 10 to 15 percent additional.)

    To achieve a 33.3 percent profit margin, the retailer has a 50 percent mark-up–or higher. Our $5.32 product ends up on the shelf at $7.98.

    Now, this is the minimum scenario–not what normally happens except in the more strongly competitive markets. It’s not the least bit unusual to find the manufacturer selling that $2.00 CoG product for $5.00 or $6.00… the distributor working on 35 percent instead of 25 percent… and a retailer – especially from a specialty market segment–look for a 50 percent profit (i.e., a 100 percent markup), instead of “only” one third.

    And if all of that were true, the retail price of the product through that sales and distribution system would be more like $14.95.

    $$$ In Network Marketing Direct Sales

    Let’s work this one backwards (because that’s how most of the numbers are figured for your commissions).

    If the networking company’s product sells to consumers for $15.00 it will have an average retail commission to the networker of from 20 percent to 40 percent. So, using a 30 percent retail commission, the company’s “wholesale” price to the mlm distributor will be about $10.50.

    Let’s say that your company pays out a full 50 percent in “downline” or organizational commissions. That means that the company’s lowest from-the-warehouse price for the product would be half of wholesale, or $5.25.

    That’s right in the ballpark for specialty manufacturing, distribution and sales.

    It’s a Question of Value

    There is also a greater value, beyond the “specialty products” issues of ingredient quality, cost of manufacture and so forth and that’s the education, information and service delivered by the person-to-person distribution network.

    Learning the product’s proper use, additional uses, history, all about the ingredients, etceteras, is all part of its value. And products offered through word-of-mouth network marketing have more of this “added value” than any others.

    This last point begs the question:

    “Are products purchased through network marketing higher priced to make up for the compensation or commission payments to distributors and their networks?”

    Can they be? Yes.

    Are they… usually? No and Yes.

    In an authentic, intelligent, sincere and sensible network marketing direct sales company, one that’s well-managed and directed… a company that understands that the financial health and well-being of the men and women in the field MUST lead their mission, decisions, strategy, policies and procedures… no.

    But that new ostentatious corporate headquarters in the prestige location… corporate jet… an army of “distributor service” personnel… rock concert “conventions”… $50,000 “big name” keynote speakers… resort vacations and incentive cruses to exotic locations paid for by the company… luxury car allowances… are all expenses that need to be paid for. Where does that money come from?

    Directly (in terms of potential commissions that will not be paid out to people) or indirectly (in over-priced products and/or inflated charges for marketing materials, self-replicating websites, business building tools and trainings), the money comes from only one place… the men and women in the field.

    “So… do network marketed products cost more?” Sometimes yes and other times no.

    Can they be more expensive than similar items of equal value offered in a conventional market such as a retail store? Yes, they can.

    In fact, you can find numerous examples of both conventionally retailed products and networking products of similar sizes, shapes and qualities at prices that vary by as much as 30 to 40 percent or more.

    The only sure rule in product pricing the world over is, “What the traffic will bear…” No matter what distribution and sales route the product travels. It’s not so much a game of “Let the Buyer Beware,” as it is and always will be…

    “Let the Buyer Be Aware.”

    Factor in the at-home shopping convenience… the customer service… the satisfaction guarantee… personal attention… education and information–and in today’s increasingly competitive global marketplace, the “aggressive pricing” posture being taken by more and more networking companies around the world–along with the generally superior quality of the products available through network marketing and direct sales…

    … and I believe a growing number quality-conscious consumers will agree with me, top network marketing company’s products represent outstanding value.

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    Source by John Milton Fogg

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  • My Wife Is So Sensitive! How to Manage This in a Compassionate Way

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    Feeling as though you’re walking on eggshells in your own home is never a good thing. Although women don’t have the market cornered when it comes to sensitivity, it can be a huge issue for many wives. Living with a woman who is super sensitive leaves a man on edge and can affect the emotional connection he feels with his spouse. Trying to deal with this in an effective and compassionate manner takes some insight, some carefully chosen words and a lot of patience.

    It’s very rare for a woman who is sensitive to only be that way with her husband. Sensitive people tend to carry that trait into every relationship they have including work based ones as well as other family connections. If your wife is just as sensitive with her siblings, her parents or the people she works with, you can take at least some small degree of comfort in that. It doesn’t, however, help you to deal with it in a way that will help your wife manage her sensitivity issues while at the same time ensuring your marriage continues to grow.

    Since you are her life partner you must become the safest person in your wife’s life. You want her to feel as though you’re the one person who truly understands her and isn’t focused on hurting her. To that end you must treat her as the fragile person she is. Simply telling a sensitive person to grow a backbone or to grow up only makes matters worse. People who are sensitive by nature, absorb negative things very deeply so they continually need positive reinforcement.

    Tell your wife on a daily basis how special you believe she is. Give her examples of what you mean. If she’s a considerate and doting mother, tell her you recognize that. If she’s committed to her career and is a perfectionist in that regard, let her know that you deeply admire her drive. If she senses that you are her biggest supporter, she’s going to see you as the shining light of her life.

    It’s incredibly challenging to have any type of productive disagreement with someone who is very sensitive. Even one harsh comment or negative remark can set them into an emotional tailspin. Once that happens nothing is accomplished and the initial conflict becomes more far reaching because feelings are deeply hurt.

    It’s important not to approach your wife if you’re incredibly angry or frustrated. It can be hard to temper what you feel in a moment like that and you may inadvertently say something that will pain her deeply, causing her to retreat into herself. Whatever the conflict is, it will still be there in an hour or two when you’ve had time to cool down a bit and logically think about the best way to initiate a conversation with your wife about it. If you come to a discussion like this with a calm and rational tone, your wife won’t feel too defensive which will help you to solve whatever the problem is.

    You can’t control what anyone else says or does to your wife. Sensitivity is often accompanied with low self esteem issues. It might be commonplace in your marriage for your wife to feel hurt or rejected by others if they criticize her in anyway. Once this happens explain to her that she can’t please everyone but the people who love her most think she’s remarkable. Hearing those words from you, when she’s feeling down, will help her tremendously.

    Love your wife the best way you can and be her supporter at every turn. By being sensitive in your own way to her sensitivity issues you’ll build a stronger and more mutually satisfying marriage. Your wife needs you to understand her so show her that you’re going to do that and more by always being mindful of her feelings.

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    Source by Gillian Reynolds

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  • The "Key" to Writing Great MLM Success Stories

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    Wouldn’t it be great if your MLM success stories could be remembered and shared by those who read them? Most of us are not natural storytellers and it’s hard to craft a good story. However, there is one key that can help make your stories more successful. This key ingredient is a skill that you must learn if you want to make connections with the prospects. You don’t have to be an extrovert to be successful. What is this key to creating successful content that resonates with your readers?

    Empathy is the key to great MLM success stories.

    Empathy is the key to MLM success stories and to life. It helps builds relationships through trust, compassion and understanding. This umbrella used to be in great abundance, but with technology and society determining the course of everything, it has fallen away. Back in the day, people used to connect in the real world, by having barbecues, going out to dine, and hosting parties. This trend has fallen away, because of environmental issues.

    Your MLM success stories is a chance for you to build a connection with your prospects. When a story fails to relate with a reader, they will find something else that is more “in tune” with them. This is a disaster for authors and businesses that use content marketing. A bad story is like having bad public relations. People will not forget the story. This is a serious issue that can close doors forever, the difficult to overcome bad press would take a few pages to discuss. If you have a boat load of money, you can overcome it a lot faster than one that has to do everything on a small scale. It seems like it’s an impossible task, but it may require some significant changes on the tactical level.

    How you can use empathy in your MLM success stories?

    Empathy is a viable tool to build personal relationships and every MLM success story has that opportunity to do so. The key is writing the content relates to a certain issue that your ideal reader has. Most MLM success stories do not focus on the right elements, they focus on the outcome and the cause, but if you focus on the relation between all the elements. Your stories have a better chance to help your marketing. If you can relate and not be fake about it, the reader will likely stay with the story and engage with you further. They may engage with a simple action, but it is better than abandonment and you don’t want prospects to abandon your content.

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    Source by David L. Feinstein

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