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  • e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

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    What is e-Marketing?

    e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90’s.

    The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).

    There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.

    e-Marketing Strategy

    The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing – the well-known 4 P’s (Product – Price – Promotion – Positioning) that form the classic Marketing mix. Add the extra 3 P’s (People – Processes – Proof) and you got the whole extended Marketing mix.

    Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P’s) is built around the concept of “transactional” and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.

    These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P’s) and upon each other.

    1. Personalization

    The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.

    For example, a cookie strategically placed on the website visitor’s computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer’s experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.

    Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.

    2. Privacy

    Privacy is an element of the mix very much connected to the previous one – personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.

    This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.

    Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.

    3. Customer Service

    Customer service is one of the necessary and required activities among the support functions needed in transactional situations.

    We will connect the apparition of the customer service processes to the inclusion of the “time” parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.

    For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.

    As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P’s, hence its moderating character.

    4. Community

    We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a “community” and we will soon see why it is of absolute importance to participate, to be part of a community.

    The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.

    The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) – therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.

    Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.

    5. Site

    We have seen and agreed that e-Marketing interactions take place on a digital media – the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place – a digital location for digital interactions.

    Such a location is what we call a “site”, which is the most widespread name for it. It is now the time to mention that the “website” is merely a form of a “site” and should not be mistaken or seen as synonyms. The “site” can take other forms too, such as a Palm Pilot or any other handheld device, for example.

    This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing – it is then a moderating function.

    6. Security

    The “security” function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.

    What we need to keep in mind as marketers are the following two issues on security:

    – security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;

    – security of data collected and stored, about our customers and visitors.

    A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company’s IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.

    7. Sales Promotion

    At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.

    This function counts on the marketer’s ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.

    On the other hand, the marketer needs to continuously keep up with the latest internet technologies and applications so that he can fully exploit them.

    To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.

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    Source by Otilia Otlacan

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  • Sex As a Natural Treatment For Gout

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    I wanted to laugh when I first came across this rather ridiculous suggestion on some of the online sources about natural treatments for gout. After the initial state of skepticism, I decided to do some study about this interesting topic about having sex as a natural treatment for gout.

    Well, it must somehow works on some of the gout patients until this method is widely spread as one of the treatment option for gout. Some people think it works, but they just cannot explain how it works on reducing the inflammation and pain of the notorious gout attacks. Before I explain how to have good sex as one of the method of treating your gout, you must first understand the chemistry of sex.

    We all know about the temptation and good feelings that good sex gives us. That is part of our natural instinct, and having a healthy sex life plays an important role in maintaining the well being of our body and mind.

    Scientists call sex as a melting pot of the soup of bio-chemicals, the hormones. This scientific statement may somehow kills away some of the romantic side of sex, but whatever you feel as the result of sex can actually be explained by simple science. It is not a matter of what happens between your legs, it is about the chemical reactions happen between your ears.

    There are a few vital hormones that contribute the pleasures (and pain relief) we feel during sexual intercourse. It starts with dopamine, which is one of the brain’s pleasure chemicals. Dopamine is released in the ‘reward centre’ of the brain when we see something that arouses our desire, such as good food and attractive partner. Dopamine increases the pulse rate and cardiac functions which result in the ‘blushing’ effect in some people.

    During sexual orgasm, your brain will push the amount of dopamine to the max and then bring it down right after the climax with the release of prolactin which prevents you from over indulge in the rush of dopamine. Prolactin rises sharply immediately after orgasm and it is what gives you the “full” feeling after your intimate moment. Prolactin disengages you from sex after orgasm and makes room for your mind to think of other things besides the naked person lying next to you.

    Beside the roller coaster ride of dopamine, there are two other sex related neurotransmitters that contribute to the whole sensation of sex. Oxytocin, which is also known as the “cuddling hormone” is a hormone secreted by the pituitary gland when you feel the affection to someone you love dearly. Oxytocin helps in creating a strong bond between you and your lover.

    Oxytocin stimulates the production of endorphin which is the ‘happy neuro chemical’ that produces the feelings of ecstasy and pleasure. Endorphins fill you with a sense of well-being and relaxation, and sometimes might even drift you off to sleep. Endorphin has a similar chemical structure of morphine and that explains why it has the pain relief effects.

    The quality of you sex life determine the levels of the above mentions hormones in your body. If you want to have sex as a treatment for gout, you must know how to ‘control’ the release of those hormones.

    The best guideline is to increase the amount of oxytocin and endorphin as much as you can while minimize the fluctuation of dopamine and prolactin. Since oxytocin and endorphin are more emotionally related, so it is good to practice longer lasting sensual experiences with your lover instead of a lustful release of desire.

    Make love, not sex. Those pain and stress relief hormones are hidden in your brain not your sex organ. Cultivate the right feelings and emotions with your love ones by having romantic foreplay and delay the ejaculation for as long as you can while making sure both of you enjoy the pleasure of sex.

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    Source by Heemen Ee

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  • Living Alone with Hemiparesis

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    Safety would be the primary concern of course when people with hemiparesis live alone or are alone for extended amounts of time. Of course your first references are your doctor, physical therapist and occupational therapists especially. This being stated, I can offer insights on some important items to consider in practical aspects of living alone after a traumatic brain injury or a stroke that result in a severe muscle weakness along the left or right side of the body and is sometimes exhibited in slight nerve damage as with me. Perhaps instead of living by them selves, it would be better to consider us living independently. At this writing, I will have reached almost thirty years of living with hemiparesis. Most of this time I was living alone and working as an engineer and writer, author.

    For us, the detrimental effects of hemiparesis are still prevalent even after initial rehabilitation and limited recovery. The effects can change with extreme variation.

    Effects When Tired or Awoken

    When the body is tired, effects can be worse and certainly more dangerous when living alone. An example is if awoken in the night, maybe by thirst, a call, or other concern. Even a healthy person could possibly stumble on sleepy legs or with eyes half open, but for those with left or right hemiparesis, the negative effects are magnified. A stumble can turn into a fall and possibly a head injury since one arm has poor strength, does not react quickly and is not likely to stop a fall. If a foot drags slightly during the day with shoes, then it can be so much worse at night even so unsafe that the person will roll over the toes so as to bruise them and fall forward on the weak side. Lessons learned here emphasize the need for uncluttered floors and hallways. A stray shoe on the floor or even newspaper can prove disastrous. Either could throw off the balance suddenly for a waking person especially in the dark.

    This brings up a suggestion for low level lighting in the home or apartment. Economical battery operated motion detector lights are available at many stores now or a search online. Even if a cane is not needed during the day; it would be wise to have a cane near the bed, even a quad cane for late night awakenings or an early morning rising. In the morning, there are other issues as tightened up leg muscles that need stretching before safely moving.

    Shower and Bathroom Safety

    Morning stretching is important, especially as we who are injured age but more importantly, shower safety needs to be addressed. There is much assistive devices available and occupational therapists can communicate effectively the needs here, however I can give you my thoughts. These are that it can be quite scary at times, especially if you have had an accident, falling in the shower, tub or bathroom before. You will need to be able to have something within reach on your good side to grab onto, basically at all times. Please note that if you can’t use the screwed in support rails and use the bars with suction cups, you really need at least two bars together. Redundant support as these are known t slip and when you have water or soap in your eyes and reach out with the bar slipping, it can be devastating. I would recommend having a bar on the entry or exit and on the opposite side. This way if a person with hemiparesis turns around there is always a bar on the good side.

    But it does not stop there. Bathroom floors are usually smooth surfaces and with one foot having no or minimal grab, then any water on a smooth tile or marble surface is like ice and can easily cause a fall when drying. Rubber backed rugs are most often used but can bunch up under feet. A work around solution for these throw rugs is rubber strips with adhesive on both sides. The local hardware store will have some rug grippers or search the web

    Dressing

    This is an area again where an occupational therapist assures you are prepared with any assistive devices for reaching around the weak side or fastening in back and collar. However, I can emphasize that so much more time needs to be available, just in case. Even though, there are assistive devices and there is ample training in doing this usually available before even leaving the hospital.

    Food Preparation, Cooking Kitchen Safety

    One’s ability to prepare meals will vary. I understand it’s good to be independent but in the kitchen it just may be smarter to minimize preparation with knives or stovetop. Even the oven can cause burns and fire easily. Having a cardboard pizza box fall onto a hot broiler iron can start a fire that is not too easy for someone with a disability to put out quickly. Sure there are now small convenient fire extinguishers available but some often need two good hands to operate correctly and then even finding it quickly can be an issue for trauma, brain injury or stroke victims.

    Fortunately, there has been an improvement In microwave dinners. This certainly would not be your first option in the past. However, I have been at this for almost thirty years now and I really have seen a great variety come on the market and costs go down. Good, healthy dinners can be cooked in one minute. I still bake chicken and pizze plus a few others but safety really needs to bethe forst priority. Losing balance and reaching out to find as hot frying pan to lean on can happen and I have personal experience, it’s not a quick heal having a burn in the palm of your good hand. Agsin here as in the bathroom, a rug with rubber backing and rug grabbers should be required.

    Mind Body Health Needs

    Concentration and Focus are the key in most everything that the person with hemiparesis might have to overcome. That is why ongoing brain training is so important.

    Human interaction, relationships contribute greatly to complex usage of our brain and even helping to stay young. Well living alone minimizes this benefit ad over time can have an adverse effect. Sure, some will say the upward potential may be limited but start with the objective of not losing ability. Without regular exercise, mind or body can atrophy to borrow a term used to describe not using muscles.

    There are free and paid sources on the web. There are now brain improvement magazines at the local supermarket and brain games are popular and effective, most even for one hand use.

    Geographic Area Specific Issues

    Depending on your locality, power outages can occur during natural events mostly as snow or ice storms, hurricanes, tornadoes. When living on the eastern coast, I lost power even when their was a high windstorm. Natural events as this can have an impact on people living with hemiparesis just as they do for others with a disability, elderly or families in general. However preparedness is the key here and living alone increases importance of having battery lighting, food, water, cell phone, radio, all available and easily attainable in possibly in the dark.

    The power loss may be worse in cold weather for this condition as detrimental effects can disable some people with this extreme muscle weakness and possibly nerve damage. This varies of course depending on person or injury but in general arms and legs can start shaking uncontrollably and a serious limitation to mobility. Poor effects are also exhibit in sudden changes of weather. Each person may experience this differently but a check with your physician is best.

    To assist in times as these, warm clothing, even a safe generator where it can be installed in a home as a backup are suggestions with heat packs available at sporting good stores or camping supply shop.

    Summary

    Some of the techniques and tips outlined here may seem obvious to some or simple but they are not always thought of ahead of time before they are used. This is evident in support forums online, knowing individuals and my own thirty years of living with hemiparesis. There are of course more but in general, consideration that movements can be slow at times as can thinking. An important point is if there is a loss of balance or tripping, it will most likely be on the weak side which of course doesn’t react fast nor have enough hand strength usually to hang on to something firmly. This is why safety is the first priority when living alone with this injury.

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    Source by Leon Edward

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  • A Multi Level Marketing Opportunity Survival Kit

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    What separates the good from the great? Why is it I’m being told to work from the inside, to work on my mindset in order to effectively run a business working from home?

    Taking actions on a daily basis and getting things done helps move your business forward and some simple techniques and tools help in this. But doing and being busy is still not enough. You need to display leadership qualities and it’s these qualities that affect you as an entrepreneur.

    For an entrepreneur, the business is an extension of themselves. They make a living and conduct business whilst simultaneously pursuing a passion hence get results through inspiration.

    A business owner is generally detached emotionally from a lot of the things that defines the values and beliefs of the business or company.

    Do you see the difference between a business owner and an entrepreneur? It is important to recognise this as affects the way you conduct your business, how you achieve results and how you come across as a person.

    As an entrepreneur, if the business is an extension of yourself then you must know why you do what you do? It’s difficult to separate the business from yourself. Your business is your passion and life.

    Every entrepreneur has uniqueness within and it’s this uniqueness, enhanced by passion that connects with people to get results. This also helps define your brand.

    Find why you do what you do, your sense of purpose, reveal the little gift that makes you unique, apply passion and you can build a business from scratch as an extension of yourself. You just then need to figure out the what and the how.

    It will be impossible for you to fail if you follow these principles. Do what you want, when you want. It has nothing to do with money.

    Do you ever feel and think you can achieve something more fulfilling? Look at your business and how this is defined?

    Don’t look at yourself as a sales person or marketer. Yes this might be the business you’re in, but this is not what defines you.

    If someone was to ask you these questions, ‘Why do you do what you do? What is your business?’ What would you say? How would you respond? If the answers do not roll off the tip of your tongue regarding your business, your company mission statement and the core values then this is grounds for an immediate dismissal.

    Huge corporations abide by their mission statement. Some businesses are so big and so far reaching, have so many employees around the world, yet they are still able to follow the same set of rules.

    What is your personal mission statement? If you can’t figure this out then you are no different to the 95% of people. Get it right from the beginning. Statistics don’t come into successful companies.

    You may ask whether you can be successful! If in the sales and marketing business then you may be looking to make the sale by talking about the features and benefits of your product. You go out to do what ever it takes to make that sale and at times you may sound desperate. You may even start to use manipulation on some vulnerable people. You are in fact doing a lot of telling!

    If you changed your mindset to inspire to make the sale, then not only are you showing leadership qualities, but you are empowering. Once you start empowering you begin to run your business as an extension of yourself – an entrepreneur.

    Being an entrepreneur is not for everyone. There are so many people who are looking for a quick buck. What is being articulated here is a long term journey and probably the hardest thing you will ever do. You will soon come to realise that it is so much easier and fun being a leader than a sales person. Plant the seed and walk away through inspiring. If interested, your prospect will come back because you have made a connection by being ‘you’. We have all been there. You may have purchased a car at a sales room not because of the benefits and features, but because of the connection the sales person made with you.

    Leaders don’t lead because people are following them. People follow because you are a leader, because you are inspiring!

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    Source by Gary Bernard Oakes

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  • Three Little Known Facts About Shabby Chic Style

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    Shabby chic is an interior design style that incorporates worn, antique furniture and vintage accessories to create a design that is both elegant and popular. Items are chosen for their worn appearance and are often heavily painted throughout the years, with many layers showing through. Fabrics are usually cotton or linen, also showing wear and tear. Neutral colors, and often soft pastels such as pink, blue, and green are the trademark of this unique style.

    History

    Although the shabby chic style has become very popular over the last 35 years, its roots actually began in the early 1900’s when in Great Britain, many large, stately country homes and their contents were left to fade and age due to financial difficulties of the home owners. It wasn’t until the 1980’s, however, that this popular style got its name. During this time, many people had a desire to express how much class and taste they had. By incorporating the ‘chic’ interior style into their homes, they were able to boast classically vintage furniture that had a history.

    Fact: Not As Old As You Think

    Shabby chic furniture is not always old or antique. Many new pieces are distressed (made to look old) to give them a vintage, antique look. By applying white glaze and paint, and then scrubbing and sanding the top layers, especially around the edges, furniture can be transformed from something new and modern to something shabby chic. In addition to transforming new furniture, many people buy used furniture at thrift stores and garage sales to create beautiful shabby chic furnishings for their homes. The style is all about simple elegance and incorporating a variety of pieces to create a look that is unique.

    Versatility

    One of the best things about decorating your home in the shabby chic style is it does not have to be expensive. It is very easy to mix and match several different pieces to create a fresh look for your home without spending a lot of money. Because it is so versatile, it works well in almost every room of your home, including the kitchen and bathroom. From vintage armoires, to a dining table and chairs, the shabby chic style of decorating adds elegance to your home that is inexpensive and attractive.

    The shabby chic style of interior decorating is here to stay for quite some time. Trends show that the style has increased in popularity over the last 35 years, and continues to do so. Whether it is a single piece of furniture, an entire room, or a house-wide theme, the shabby interior design style with its deeply rooted history, will surely make a statement in your home.

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    Source by Kevin P Webster

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  • The Single Sales Principle and The 8 Myths of Selling

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    The Single Sales Principle states that:

    ‘People buy when a compelling need is met by a credible solution that offers perceived value’.

    Simple. Too simple? Well, as Jim Collins claims in his book Good to Great, “Freud, Darwin and Einstein all had one thing in common. They took a complex world and simplified it.” And Single Principled Salespeople do just that. They understand that selling doesn’t have to be complicated. They simply make it easy for a customer to buy.

    It’s one of the two things they have in common. They are customer centric, not sales centric.

    The other thing that Single Principled Salespeople have in common is that they never follow the 8 myths of selling. Simply never.

    The 8 myths of selling were taught by well-meaning sales managers, eager to pass on the wisdom and knowledge that their sales managers had passed on to them. Like a cult, however, no one had questioned whether they were true. The 8 myths may have worked in their day, but they simply do not work today.

    Do you remember how you felt when you discovered there wasn’t really a Santa Claus? I remember it well. It was the 12th December 1971 and my (so called) best friend Johnny Harrison broke the fateful news to me over a Curly Wurly. I felt like I had been had. You don’t question what you are told as a kid; you just believe it to be true.

    Well, that was also the way I felt the day that I discovered that everything that I had been taught up to that point in sales was a complete lie; all myths. They were theories that had no substance in the modern world.

    Walk onto most sales floors and you’ll see the 8 myths of selling proudly displayed on the wall (probably next to the target and the ‘Inspiration’ poster):

    “Attitude Sets Altitude”

    “People Buy People”

    “Always Be Closing”

    “Customers Like to Talk about Themselves”

    “It’s a Numbers Game”

    “Sell the Sizzle not the Sausage”

    “Money Talks”

    “Fail to Plan, Plan to Fail”

    Be honest, you believe in at least half of the 8 myths yourself, don’t you? You are not alone.

    Most salespeople will quote them as the ‘sales gospel’. Suggest that they are myths and they will think you have gone mad.

    On the surface the 8 myths look perfectly reasonable. In fact, set inside a picture frame, each one looks positively motivating. And I am sure they made a lot of sense, at the time. But things change. And so has selling.

    Myth 1: Always Be Closing

    If you need to use closing techniques to get a sale, you clearly haven’t demonstrated that your product meets their needs. Rather than force the customer into a decision they will regret, simply go back to where you lost them in the buying process, and start again from there. If you apply the Single Sales Principle® you don’t need to close… the customer should be asking you to buy.

    Myth 2: Attitude sets Altitude

    Abraham Lincoln asked the question: “How many legs does a dog have if you call the tail a leg? Four. Calling a tail a leg doesn’t make it a leg”. No amount of looking in the mirror and telling yourself ‘you’re a tiger’ will work if you don’t believe in your product.

    The better the value proposition, the better the attitude of a salesperson. Single Principled Salespeople ensure that they have a deep, genuine belief in their value proposition.

    Myth 3: People Buy People

    People buy when the product/service cost-effectively meets the customer’s needs. No amount of schmoozing with a client will make up for a poor product match.

    Being personable is, of course, important in sales. But isn’t it important in all vocations? Friendly plumbers are more pleasant to deal with than unfriendly plumbers. Friendly bus drivers are more pleasant to deal with than unfriendly bus drivers. Friendly lawyers are more pleasant to deal with than unfriendly lawyers (unless they’re on your team of course!) Ken Hubbard, the American writer said “Beauty is only skin deep, but it’s a valuable asset if you’re poor or haven’t any common sense!”

    In the good old/bad old days, salespeople would use their charm (‘beauty’) to cover up for this lack of a credible solution (‘common sense’). Today’s professional buyer can see through that. It’s what is underneath that counts most.

    Myth 4: Customers Like to Talk about Themselves

    We have sat on thousands of sales calls. Some were good. Some were bad. And some were downright ugly. The bad ones were those where the salesperson doesn’t ask any questions at all. They launch into their features and benefits without any consideration for what the buyer may actually needed.

    And then there were the ugly calls. The salesperson knew that they had to conduct a fact find, and gain as much information about the customer as possible. So they launched into a ‘Spanish inquisition’, asking a list of meaningless questions that did nothing but bore the customer.

    Yes, there is a certain amount of information that needs to be identified in a sales intervention, as without it it is difficult to make a recommendation and know whether the opportunity is worth fighting for. But this is all for your benefit, not theirs. Needs make sales, not customer biographies.

    Myth 5: It’s a Numbers Game

    Average salespeople get a long way by putting in long hours and running around contacting a lot of people. They then submit ‘phantom forecasts’; over-optimistic sales projections based on a pipeline of proposals that never convert into actual business. This is because the needs identified in the sales call were not compelling needs.

    Just having a need doesn’t mean that the customer will act upon it. Many of the deals on a salesperson’s pipeline remain unclosed because the customer keeps procrastinating over the decision. Playing the numbers game doesn’t help them deliver more sales. It just creates more work for themselves and everyone around them.

    The Single Principled Salesperson ensures that the needs are compelling prior to presenting the solution. Why? Because only then are they assured that the customer will be motivated into action.

    Myth 6: Sell the Sizzle, not the Sausage

    We love the concept of making presentations sizzle. Our issue with the myth of ‘selling the sizzle’ is with how salespeople think that they can bamboozle a customer with fancy presentations that are high on show but low on substance.

    At first sight, ‘selling the sizzle’ seems to make perfect sense. The sausage sizzling away on a griddle is much more likely to sell than an uncooked sausage sitting in the fridge. But this is because the sizzle fired up your senses bringing attention to the fact that you are hungry. The sizzle satisfied your compelling need.

    Ever smelt a sizzling sausage when you have food poisoning? It would probably make you feel even worse. This is because this time your need isn’t hunger. In fact, food is the last thing you need.

    Myth 7: Money Talks

    Listen to buyers and you’d think that they really do believe that money talks. Buyers are a brutal species, taking sheer delight in making a salesperson sweat on price. They trick them into thinking it is all about cost, and if the salesperson doesn’t drop their price they will find a supplier who will. Indeed, some buyers actually believe in this hype themselves.

    But customers actually want value, not the cheapest price. If people wanted cheap we would all be driving around in 10-year-old cars and shopping in charity shops. Products are only perceived as expensive if the value is not appreciated by the customer. You’ll never lose a deal on price, only on value.

    Myth 8: Fail to Plan, Plan to Fail

    Salespeople tend to fall into two camps: those who plan too much and those who hardly plan at all.

    Those who plan too much tend to be ‘busy fools,’ i.e. running around doing very little. When we go out with these salespeople on calls they show us all the planning they have done: a tour of the client’s website; the previous history; a list of questions they are going to ask; competitor information etc. The problem is they don’t even refer to it.

    The second type are those salespeople who do very little planning. Indeed, most salespeople fall into this category. You may be surprised to learn that so do Single Principled Salespeople.

    “Hooray!” I hear the cry from the sales community at large. “What? No need to plan?” Not quite!

    Peter Drucker, the management guru, defined the difference between ‘effectiveness’ and ‘efficiency’ as being:

    “Efficiency is doing things right; Effectiveness is doing the right things.”

    Single Principled Salespeople are effective because they identify the right things to do. It’s why they often work fewer hours than the average performers.

    The cartoonist, Doug Larson, said on time management, “For disappearing acts, it’s hard to beat what happens to the eight hours supposedly left after eight of sleep and eight of work.” I think we can all empathise with this sentiment. Life is too short to be planning for the sake of it.

    The 8 Myths of Selling Summary

    Winston Churchill said “Out of intense complexities, simplicities emerge.” Selling has become a complicated business. But it doesn’t have to be. Simple is good.

    And that’s why great sales people follow the Single Sales Principle®. By focussing on matching compelling needs with credible solutions that offer perceived value you will succeed in selling. We guarantee it. Follow the 8 myths and you will become frustrated and disillusioned with our wonderful profession.

    Original article written by Mark Blackmore (MD of Lammore)

    For more information on the ‘Single Sales Principle’ sales training programme contact:

    Ben Thompson

    ben.thompson@lammore.com

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    Source by Ben Charles Thompson

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  • How To Lose 50 Pounds in 50 Days

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    Here’s how to lose 50 pounds in 50 days. But first, you must understand that losing 50 pounds in 50 days isn’t easy. Second, it’s not 100% healthy. Third, the weight you lose won’t all be fat. If you can accept those 3 things, then here are some guidelines to lose 50 pounds fast.

    1. You must eat often. Seems strange, but true. Eating often keeps your metabolism running fast. This allows you to burn more calories every minute of the day that you aren’t exercising. Now, you can eat more often, but you have to eat smaller meals.
    2. Eat protein at every meal or snack. Protein is another thing that keeps your metabolism lightning quick. Plus it helps to slow down the absorption of carbohydrates that mess with your blood sugar levels.
    3. You’ll need to exercise twice a day to “supercharge” your metabolism. By exercising more often, you “hit” your metabolism more often which trains it to work at a faster capacity for longer periods of time. Two 30-minute sessions are better than 1 1-hour workout.
    4. Take fish oil pills. These healthy Omega 3 fats balance out all the bad Omega 6 and Omega 9 fats that you get. Actually, Omega 6 and Omega 9 fats aren’t necessarily bad… but they’re too many of those compared to Omega 3 fats. You need the balance. Fish oil pills are probably the best long term weight loss supplement you can possibly take. I recommend at least 6 grams a day for weight loss.
    5. Take extra virgin coconut oil. These are also healthy fats. But they work much quicker for weight loss. Research hasn’t really pinpointed why extra virgin coconut oil can help women lose over 5 pounds in 10-15 days, but it may have to do with these fats converting to energy right away instead of being stored as bodyfat. Take 1 tablespoon twice a day. Just be careful when you take this because if you take it at the wrong time, you may gain weight.
    6. Eat 3 apples a day as snacks or right before your meals. Apples are high in water content, high in fiber, and low in calories.
    7. Eat breakfast. Here’s a simple fact to know… 80% of fat people don’t eat breakfast while 80% of skinny people do in fact eat breakfast. It’s the most important meal you can eat. I suggest eating 3-4 scrambled eggs or a bowl of rolled oats oatmeal (not the instant oatmeal).

    Now, those are some general guidelines to help you to lose 50 pounds in 50 days. Should you expect to lose 50 pounds in 50 days. No! Unless you dehydrate yourself to lose water weight and or starve yourself so that your body burns through your muscles (both ways are unhealthy).

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    Source by Jennifer Jolan

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  • How to Win Consistently at Trading Forex

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    Trading Forex is a fantastic career or hobby, but unless you are winning consistently then it can be a short lived career or an expensive hobby. The elation of a win is often followed by several losses if you don’t have a serious approach to your money management strategy and control of your emotions. In this article we are going to establish a money management and psychological strategy that will help you win consistently at trading Forex.

    First of all let us look at the trade settings themselves. Now this article is not to define a winning strategy; but to show you that even a strategy that only wins 50% of the time can make consistent returns. You may already have a winning strategy but poor money and psychological management.

    It is important to aim for a 3:1 risk reward ratio. In simple terms; you need to look for trades that can offer you 3 times the return of the potential loss. If you adopt this approach then you only need to win 50% of the time because your wins out way the losses by 3 times. Once you master this rule you are well on your way to a winning strategy.

    Research your trades well and do not jump into the markets without doing your analysis whether that is fundamental or technical. If you can stick to these rules then you are half way to winning the psychological battle as well.

    The biggest issue traders face is getting into trades too early because they think they are going to miss the trade or too late because they were scared to pull the trigger. Leaving a trade too early because they believe it is about to turn against them, only to later watch it hit their, would be, take profit level. Or, equally as common, they let the trade run and run expecting more and more profit only to let all the profit get sucked away in a reversal. There is an old saying amongst successful traders “plan your trade and trade your plan. That is exactly what you should do.

    Don not let your emotions let you take profit early if that was not your original plan. Make sure you plan for the trade turning before your profit level and have a preset plan to take profit. A solid plan is to take profit if the trade has reached 90% of the target and is showing signs of reversal. If you have your stop loss set correctly from your original analysis do not extend it as you are compromising your 3:1 risk reward ratio. Keeping these rules in min is the first step to winning consistently at Forex trading.

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    Source by Adam Woods

    Views: 0

  • What Is a Relationship Mission Statement

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    RELATIONSHIP VISION

    Aligning values in relationships is a good thing to do intentionally. Think about how most people go through relationships. Does one person give up important values for the other? Is there conflict in the relationship? These things usually happen when values and beliefs aren’t talked about and don’t align with each other. Most conflicts in any relationship is due to differing values or beliefs. After all if we all agreed on what is most important there would be no need to argue. A Relationship Mission Statement can help!

    WE ALL COME FROM DIFFERENT BACKGROUNDS

    Think about how you grew up, your environment, money, food, school and so many other things. Did you partner grow up the same? Did your parents teach you different lessons regarding TV, meals, religion, or friends then you partner? We all bring expectations into our relationships but most likely they aren’t the same for each of us. So why do we think things are supposed to magically work out without talking about it, creating goals, or aligning values. Eventually if the bumps can’t be smoothed out then couples tend to search for someone like me. This is not a bad thing, seeing a professional can be incredibly helpful and restore the peace and longevity of your relationship.

    CHECKING IN WITH YOUR PARTNER

    For now let me provide you a simple way to check in with each other, communicate, and look at the future. Creating a Relationship Vision is a simple and helpful tool. It doesn’t take much time and can really target the lasting happiness of your relationship.

    A few steps to creating a Relationship Vision Sit down by yourself for about 30 minutes. Remember it doesn’t have to be done in one day.

    SIMPLE STEPS TO FOLLOW

    1. Go for the positive

    When brainstorming phrase things in a positive manner. For example instead of saying “we don’t argue” say “we will settle things calmly and peacefully” or “we trust each other” instead of “we won’t be jealous”.

    2. Write down your non-negotiables and desires

    Write down your “must-haves” such as “we will parent together” or “exercise is important” or “we will communicate openly and respect each other’s perspective”. You could also write things like, “going outside of our union is non negotiable”, “monogamy is of the utmost importance “, “attending church is a priority”, “traveling and experiencing the world with my partner is a high priority.” Make sure it’s not a laundry list for your partner, i.e. he mows the lawn and she does the laundry.

    3. Explore several areas of a relationship

    Since we have a multifaceted life it is important to address as many of these as you feel necessary. Expressing wants, desires, and values with sex, finances, lifestyle, parenting, career in-laws, leisure time and education are just a few of the things you may want to consider in You Relationship Vision. Answer questions about these topics such as what do I enjoy in my free time? How important are finances? Do I want to work full time? Do I need a 401k? What about insurance? Does my job need to provide this? What percentage or amount of time do we spend with in-laws? How do we allow them to interact with the children? Is sex satisfying? Do we want to explore new sexual ideals? Do the answers align with my values?

    4. Come together

    Come together as a couple and discuss the things you agree on first. Then Discuss what is negotiable and create short sentences expressing what is important to both of you. Leave the things that you don’t agree on for last. See if you can compromise on these issues if not this is where someone like me comes in. Having a professional help couples work through the hard stuff is helpful and will benefit your relationship for a lifetime.

    5. Come up with your statement.

    It doesn’t have to be long, complicated or directive. As a matter of practicality it’s better to make it succinct, covering the overarching theme of your intentions for your relationship.

    Examples

    We are co-creators of our lives, sharing a desire to love and be loved unconditionally, by consciously determining our behaviors and the outcomes we wish for ourselves and our family. We value respect, trust, non-judgment and self-control. We bring our best selves to this union, casting out destructive, egocentric motivations so that we may achieve the most positive and loving lifestyle we are capable of.

    We agree to always love and cherish each other and recognize how fortunate we both are; each of us consider ourselves the ‘lucky one.’ We build a healthy lifestyle together, where we support each other in getting exercise, eating well, having fun, resting and relaxing. We make all important decisions together, as a team. We don’t keep secrets from each other. We confide in each other and feel safe in each other’s care.

    We’re together to build a loving family and teach our children about healthy relationships. We create a sense of stability by having some routine but also make time for fun and spontaneity. We don’t intentionally hurt each other, but recognize we still do – and so we quickly and readily apologize. We take care of each other.

    6. Schedule a time

    Weekly, monthly, quarterly or whatever works for you, but make sure you come together to gauge if you are on track. This is the best way to ensure you both get your needs met and can address it if you’ve gotten off track. This will also provide space for growth. Since nothing in life stays the same, people, situations, events, or relationships, this provides room to renegotiate, change your Relationship Vision as the both of you change.

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    Source by Roxanna Teeling

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  • Benefits Of A Healthy Lifestyle

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    Here are 8 benefits of a healthy lifestyle.

    This Article is written to reach the public with a simple and clear method to point out and to reap the benefits of a healthy lifestyle while reducing the risks of chronic diseases such as diabetes.

    With the increased understanding of our bodies that we have gained from science over the past few decades, the benefits of a healthy lifestyle are becoming more apparent, along with the reasons why we should detoxify the body at least once a year to remove harmful bacteria, and even worms, from our digestive system. For people of all ages, weights, and abilities the benefits of a healthy lifestyle are endless. But for now let’s look at eight simple benefits of a healthy lifestyle.

    1. Your Health:

    Good Health is not something that you buy from a drug store or a department store, but can be achieved by practicing collective patterns of health-related behavior, based on choices made from available options. Following this logic, if you wish to realize the benefits of a healthy lifestyle, you have to repeat some healthy pattern as a part of your daily or weekly activities, some patterns like eating right and exercising. Other benefits includes: Reduced health care costs, reduced illness and injuries, reduced doctors visit, Keeps you employed and improved employee/employer relations.

    2. Weight:

    Managing your weight is the key to attaining all of the health benefits of a Healthy Lifestyle. A weight reduction of just 10 percent will significantly reduce risk of heart disease and other obesity-related illnesses. Obesity/overweight is the second leading contributing factor to many childhood diseases such as orthopedic disorders, sleep apnea, type II diabetes mellitus, asthma, high blood pressure and cholesterol, skin disorders, emotional and psychosocial problems (Spigel, 2002), and many more. Weight-bearing exercise such as walking and strength training helps slow the onset of and/or prevent osteoporosis and some research shows that participating in such activities can actually build bone density and begin to reverse the disease. Other benefits are: Weight reduction, reduced tension and stress, improved well-being, Enhanced self-image and self-esteem and improved physical function.

    3. Exercise:

    Although drugs alone can often bring cholesterol down to normal levels, diet and exercise provide benefits that drugs don’t. They’ll lower blood pressure, reduce weight, and lower the risk of developing diabetes. A sedentary lifestyle is a dangerous risk factor for disease. Exercise and a healthy diet helps the body use insulin more efficiently and can help control, alleviate and prevent many diseases. Exercise, cessation of tobacco consumption, eating a high-fiber, low-fat diet, controlling body weight, and learning to cope with stress, reduce the risk of heart disease.

    4. Medical:

    We all want a trim and have healthy body for a variety of aesthetic, social and medical reasons. Healthy living is truly the best medicine. In a study conducted by Tufts University at the New England Medical Center, among patients with cardiovascular disease, an exercise program was shown to significantly reduce LDL cholesterol and other risk factors beyond what’s provided by drug therapy. Even modest weight loss can help reduce medical and pharmacy costs, help avoid bariatric surgery, and co-morbidities such as asthma, hypertension, and diabetes.

    5. Wellness:

    Wellness is about being comfortable in your space: your body, your attitude, and your environment. A healthy lifestyle can greatly increase a person’s longevity. And even though catching something contagious like a cold or flu is sometimes unavoidable, having the wisdom that feeling healthy is a better way to live should have you asking yourself why you are not taking action to live each day as beneficially as possible. The issue with a lot of people nowadays is that they are so busy working and/or taking care of everyone around them, that they neglect their own health and wellness. Make sure your heart is healthy and your bones are strong and Keep it that way to see the benefits of a healthy lifestyle.

    6. Care:

    The best way to ensure good health is by taking care of yourself. The Care stakes are high but the potential rewards are great-preventing premature death, unnecessary illness, and disability, controlling health care cost, and maintaining a high quality of life into old age. With a healthy lifestyle, you are who you are and you don’t have to be self-conscious about those things that you otherwise would be if you didn’t care about your lifestyle

    7. Control:

    With a healthy lifestyle, you have more control of your life as you work with your body against those aspects of living which may work to hold you back if you would let them. With a healthy lifestyle, you have control over your sleep patterns so that you feel generally well rested throughout the day. With a healthy lifestyle, everything works together to help other aspects of your lifestyle make sense and benefit you. Science has proven that healthy weight loss, healthy eating and fitness routines make dramatic improvements in health, and help control common chronic illnesses like high cholesterol, high blood pressure, diabetes, stress, and general lack of stamina.

    8. Strength:

    Another benefit of a healthy lifestyle is a steady flow of stamina and strength; you can perform activities and exercises that will enhance your flexibility. With a healthy lifestyle, you have a balanced and varied diet that provides your body its needed nutrients and energy as well. You have strength to train to help build the muscle that supports the bones and joints; therefore decreasing the risk of falls and fractures. Cardiovascular exercise, also known as aerobic exercise, strengthens the heart muscle, therefore increases the heart’s efficiency. As we age, our bones biologically begin to lose mass and strength. Weight-bearing exercise such as walking and strength training helps slow the onset of and/or prevent osteoporosis and some research shows that participating in such activities can actually build bone density and begin to reverse the disease.

    The good news is you don’t have to train like an Olympic athlete to enjoy the benefits of a healthy lifestyle. The secret and logic are repeating a chosen healthy pattern as a part of your daily or weekly activities. We hope that this will get you to a healthy lifestyle if you are not there already. A healthy lifestyle is a way of life.

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    Source by Fortune Ezeoha

    Views: 0