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  • Why Are Your Customers Not Buying?

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    The messages you put in front of your potential customer once they first discover your business can make all the difference between a sale and a pass, and between a happy customer and a disgruntled one.

    If your customers are not buying, you may be missing one of these five crucial elements.

    Have You Identified a Problem or Need?

    Take the time to learn about the “pain points” or problems people generally have in regards to your specific niche market. Your entire website should have content material that addresses the needs of your target audience.

    People don’t just want to be sold to. They are busy and keen to find out about solutions that work for their problems. By producing this kind of useful content on a frequent schedule, you are putting yourself out there as an expert worth paying attention to.

    Comparing Solutions Side-by-Side

    Your prospective customer will make side-by-side comparisons with similar products. If you show the value that you offer, it can swing their choice in your favor. Tables, index charts, images, features and benefits, customer reviews and opinions, are just the kinds of information they will be looking for.

    Retargeting will keep your products under consideration as they go around the internet searching for solutions. Many top websites allow for retargeting, so your potential customers will see your product frequently as they use the internet.

    Purchasing

    When a customer buys from your website, make sure the online buying process carries forward from the page into a sales receipt they can keep. Also, send an email to thank them for their purchase. Offer support with any customer service issues and don’t offer other items for sale that they’ve already bought.

    Follow-Up and Customer Satisfaction

    You can also add real value by sending hints and tips or a quick-start guide to using the product, and so forth. These little surprise gifts and add-ons don’t cost much in terms of time and effort, but they can have a huge impact in terms of customer satisfaction, their and their long-term loyalty to your business and products.

    Request For Their Money Back

    If you do get a request for a refund within the agreed timeframe, provide it promptly and with courtesy. Do ask for a reason why they want a refund, but don’t demand it. Leave them in your customer email list, but, personalize their offers by not continuing to promote to them the item they have already decided to return.

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    Source by Jon Allo

    Views: 0

  • Why You Need to Express Emotion

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    When I was young I was taught that crying was not good. After all, the message was that if you cry too much, “you’re going to get sick.” Crying, especially in public, definitely was bad news. In short, crying, even when grieving, was considered to be a sign of weakness. If you were going to cry, then do so in private.

    Through the years this and many other natural ways of showing emotion have been stifled by many of the celebrities who always assume a stoic pose when appearing on camera. (I always remember the death of President Kennedy and the way Jackie showed little emotion during the funeral and on TV.)

    Many additional beliefs about expressing emotion were looked down upon for years as western culture had adopted the “rugged individualism” view of dealing with life in all its manifestations. Expressing emotion was out and being strong was definitely in. Keeping emotion within is presently the cultural norm.

    However, psychology and the social sciences have shown time and time again the importance of expressing, in some form, what is happening inside; it can actually save your life. If you have been trained by the authority figures in your life to suppress your feelings or if you are unable to cry (much to do with unconscious beliefs instilled early in life) when one might be expected to do so, consider the following.

    1. We are built to vocalize feelings and tell our stories. This is an inherent and normal human response. Its purpose is to relieve the stress of trauma and massive change that occur in every life. There is a basic human need to externalize the pressure and pain that develops within.

    2. What is the alternative when we bottle the anxiety, anger, fear, guilt or pain that is generated by a major loss? The physical self pays a huge price to perform this task. Stress hormones go into overdrive and every cell in the body is affected. I repeat, every cell in the body is heavily stressed. Energy stores are depleted.

    3. A more vicious result of stuffing feelings is that our unconscious and our memory banks keep them forever alive in full force. Consequently, we are easily thrown into deep pain throughout life when something we see in a movie or on a TV show or read in the paper, cues up the terrible feelings and memories we never dealt with.

    So what can you do? The obvious answer is to find a way to tell your story of pain and disappointment. If you don’t have a best friend who is a good long-term listener, (a resource we all need to develop), then seek out a counselor, clergy person, or support group. You also can express feelings through writing, drawing, painting or sculpting. Reach out to God to unload your burden. You may need several avenues of release.

    Give in to the natural inclination to share the pain of loss. There is nothing weak about doing so. It is not merely highly therapeutic, it will lead to insights into your loss and how to cope with it (verbalizing our feelings often leads to new interpretations and thoughts). When appropriate, request your good listener to give you valuable feedback.

    Make every effort to change the pattern of the way you deal with loss and change and encourage your children to be open with you about their feelings. See the process as wisdom seeking and in making wise choices. Let periodic expression, where you plumb the deepest depths of your feelings, become part of your long-term healing process. We all need the nurturance and feeling of community that sharing feelings naturally brings forth.

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    Source by Lou LaGrand

    Views: 0

  • Social Entrepreneurship – Now is the Time

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    Social entrepreneurship is a major area of interest in many social and civic organizations and has a significant impact on many areas of society. During the past decade economic resources have become more difficult to acquire and society has continued to exhibit economic and cultural decline. Concurrently, communities are in need of initiatives that will enhance their financial viability and programs that will enhance the overall viability of the population.

    Social entrepreneurship initiatives are ventures that can serve as a method of increasing the social value of a community, organization or cause while enhancing the financial viability of a not-for-profit organization. With this being stated, social entrepreneurship has been defined in different ways by many different theorists. Gary McPherson, Executive Administrator of the Canada Centre for Social Entrepreneurship, states that social entrepreneurship involves various individuals working toward meeting social and economic goals simultaneously; while Bill Drayton, CEO of Ashoka, defines social entrepreneurship as a term coined to describe “individuals who combine the pragmatic and results oriented methods of a business entrepreneur with the goals of social reform.”

    A more basic definition of social entrepreneurship states that it is “the process of using entrepreneurial and business skills to create innovative approaches to social problems.” Therefore, it is a methodology that is presently being used to resolve community and societal concerns globally. Social entrepreneurship as an area of specialized entrepreneurship is not defined by the same titling in every culture. For example, in Latin America countries social entrepreneurship initiatives are referred to as “Micro Enterprise.” In India the same program would be identified as a “Social Mission.” Though termed differently in various regions, social entrepreneurship initiatives are being implemented to solve specific societal and community concerns by focusing on the needs and resource availability within specific geographic regions.

    Social Entrepreneurship in Education Throughout the United States, many top tertiary level academic institutions are enhancing their business programs by including a curriculum that caters to the study of social entrepreneurship. In 2003, the Center for Responsible Business was launched on the University of California Berkley Campus. This subsidiary of the Haas School of Business was implemented with the intent of training students to be more principled and socially responsible members of society through attending “the preeminent educational institution in area of Corporate Social Responsibility.” Stanford University also has established a Center for Social Innovation as a part of its graduate school of business. This center was founded with the mission to “build and strengthen the capacity of individuals and organizations to develop innovative solutions to social problems for a more just, sustainable and healthy world.”

    In 1993, Harvard Business School started its social enterprise program with its mission of “generating and sharing knowledge to help individuals and organizations to create social value in the not-for-profit, private and public sectors,” and the University of Miami has refocused its business school curriculum to include coursework in the areas of ethical-decision making, social entrepreneurship and community engagement with the primary focus being to expose students to various areas of civic engagement while concurrently teaching them leadership and team building skills.

    Tertiary level institutions, including Duke, which has established a Center for the Advancement of Social Entrepreneurship as part of its Fuqua School of Business, and Columbia University where the research initiative on social entrepreneurship is embedded in its school of business, have also made strides to enhance the study and education of those seeking to venture into areas of social entrepreneurship and social venture implementation. The Association to Advance Collegiate Schools of Business-International (AACSB – International) has identified over twenty-four tertiary level institutions that have included social entrepreneurship as a part of their business college and or business curriculums.

    With social entrepreneurship being perceived by many as a new way of stimulating social change, Idee Winfield believes that the implementation of community-focused service learning projects is the first step in exposing youth to the various attributes associated with social entrepreneurship. Through community involvement, youth will begin to visualize and experience the various social issues within their community and envision ways to solve these problems. Winfield states that social entrepreneurship should be promoted in primary and secondary education, and coursework should be adjusted to allow students to “see how abstract socially focused concepts can have real world applicability.” Jeffrey Soderborg, a member of the Kauffman Center for Entrepreneurial Leadership Clearinghouse on Entrepreneurship Education, is also an ardent proponent of social venture education who believes that social entrepreneurship would be more readily accepted if youth were exposed to information expounding the laurels of these initiatives during their primary and secondary academic years.

    As youth expand their horizons through the establishment of entrepreneurial efforts, knowledge and exposure to information about the process involved in the establishment of entrepreneurial business effectively plays a major role in the rate at which business entities are established. A study focusing on entrepreneurial interests among black youth ages 14 to 19 identified that 75% of the youth surveyed had interest in becoming entrepreneur. The study also found that these minority youth believed that more information about entrepreneurship should be presented through their schools. They also believed that entrepreneurs have a responsibility to reinvest in their community.

    Corporate Social Responsibility

    Personal values often serve as the justification for entrepreneurs to focus organizational efforts on socially focused ventures. The organizational decision to forgo pursuing financial gain with the intent of using the corporations’ profit resources to enhance a community is often referred to corporate social entrepreneurship. Corporate Social Entrepreneur (CSE) is a term used to describe corporate initiatives whose primary focus is to enhance a social concern and whose secondary focus is financial gain. The corporate social entrepreneur differs from the financial profit seeking entrepreneur in the area of decisions made that affect the community and environment in which their organization functions. Research identified that in corporate social entrepreneurship business acumen serves as a factor in the success or failure of social venture initiative implementation. Research identifies that success factors associated with the implementation of social responsibility initiatives were linked to whether the entrepreneur exhibits behavior that is moral, amoral or immoral.

    The amoral entrepreneur would pursue initiatives only if they were deemed acceptable by the organization as a whole. The immoral entrepreneur implements initiatives based on what can be potentially gained for self as well as for the stakeholders, while the moral entrepreneur would pursue social responsibility initiatives based on what was in the best interest of the organization. Individuals identified as corporate social entrepreneurs are individuals who are more active in community activities and are actively involved in social responsibility efforts. Corporate social entrepreneurs also are more likely to implement social responsibility initiatives based on an organization’s long term objectives.

    While many corporations are looking for ways to increase their social responsibility efforts, in some regions corporate responsibility efforts are not progressing. A policy paper, “Corporate Social Responsibility in Latin America and the Caribbean,” documented that corporate social responsibility activity in this region has “stalled.” The reason for stagnation in this region is “minimal government involvement” and the lack of “private sector involvement.” It was also identified that initiatives to implement programs focusing on social responsibility are often initiated outside of the market, and then subsequently not embraced by stakeholders who reside within this geographic region.

    Corporations are continually looking for ways to increase corporate advantage through their social responsibility efforts. While proponents of corporate social responsibility believe that corporations are obligated morally to engage in efforts to enhance social, community and environmental concerns, many stakeholders believe that social involvement should only be initiated if the efforts are going to strengthen the organization’s image, brand, moral or stock value. With this in mind, corporations have separated social issues into specific categories.

    These categories are social concerns that are general, social concerns that are value chain based and concerns that focus on social dimensions of competitive contrast. Generic social issues are identified as social concerns that do not directly affect the company’s operation and do not have an effect on a company’s competitive advantage. Corporations are least likely to get involved or invest in projects that focus in these areas because they will not receive a high value of return on their involvement. Value Chain Social Impact issues can significantly affect a company’s operation and can have an impact on the way a company conducts business. Corporations are more likely to be involved in value chain concerns, but only after conducting due diligence studies to ensure that a return on investment will be achieved over time.

    Social issues that affect a company’s financial profitability or serve to enhance or increase a company’s competitive edge are likely to be areas that a company will invest in because of the direct impact that these initiatives will have on the company’s overall viability and stability. An example of a social dimension projects is General Electric’s investment in under-performing high schools throughout the country. General Electric believes that through investing financial and professional resources in under-performing high schools in areas where they have substantial financial investment, they are investing in enhancing a community, as well as directly increasing their future employment prospects.

    Whole Foods Market is an organization that has taken control of its social value position through purchasing products from local farmers. Also, Whole Foods maintains strict controls over all of the products produced and sold in all of its locations. They even have extended their social and ecological efforts through offsetting the use of in-store electricity with the installation of wind conversion generators, converting their trucks to operate on bio-fuel and trucking spoiled produce to regionally located compost sites. Though the investments in these technologies may be costly at the onset, the long term financial, civic and market exposure benefits far exceed any initial costs incurred.

    In the area of corporate philanthropy many corporations are at a loss. They continue to be involved in the conflict between philanthropic giving and investor requests for increased profits. For this reason many corporations engage in context-giving programs. Context-giving programs are programs that are defined as allotting resources to specific projects that will enhance the community while simultaneously enhancing the corporation.

    Examples of context-giving initiatives include the Cisco System Networking Academy, which trains computer network administrators and provides job opportunities to those who complete the program; the DreamWorks SKG film production program that trains low-income individuals in occupations that are needed in the film and entertainment industry; and American Express Travel and Tourism Academy which trains high school youth for careers in the hospitality and tourism industry. Corporations that invest in corporate-giving social venture programs are concurrently gaining positive return on their social investment, improving the economic climate of the communities where they are located and gaining positive exposure for their organizations.

    At times social ventures do not have the intended impact on the community. A study focusing on the impact of community focused business ventures found that businesses started with the intent of enhancing a community often lose focus by becoming focused on profitability and competition. Competition and self-focused motivators were identified to be factors that played an additional role in the impact and economic role that entrepreneurial ventures have in community settings.

    While many foundations, trusts and philanthropic organizations, accumulate and distribute resources with the intent of providing services to enhance specific community or social causes, many of these organizations are looking for ways to gain public exposure for their efforts. Organizations also attempt to leverage their gifting efforts through seeking not-for-profit organizations that are willing match the funding received. The success of funded programs is evaluated through performance outcomes and indicators, and through promoting the organization’s work through success stories provided by program clients. These methods are viable ways for funding agencies to acquire value and exposure through their philanthropic efforts and simultaneously continue their efforts to enhance the communities in which they invest.

    With the social philanthropic efforts of Warren Buffet and Bill Gates gaining a high degree of attention, and many leaders engaging in activities to promote social advocacy, corporations are seeking ways to also gain exposure with social entrepreneurship. Social entrepreneurship from the corporate perspective can be defined as corporate social initiatives used by a corporate entity as vehicle to show support for social causes. In recent years, many Fortune 500 companies have implemented social ventures with the intent of enhancing their corporate image through providing funding for various social causes.

    McDonald’s is one such company that has funded social causes for many years. McDonald’s primary social venture is the Ronald McDonald House Charities. The Ronald McDonald House provides lodging for the families of adolescents, ranging in age from birth to 18, who are receiving critical care for illness in communities that are away from their community of residence. The Ronald McDonald House allows families to reside in these temporary living facilities throughout the child’s period of treatment at no charge.

    The Federal Express Corporation also funds programs focused on the implementation of socially responsible programs. FedEx is a supporter of St. Jude’s Children’s Hospital and has been acknowledged by Reader’s Digest as one of “Americas Best Charity Minded Corporation.” Federal Express has also been recognized for providing funding for numerous community and civic organizations, including March of Dimes, Heart to Heart organization, an organization that focuses on delivering food and health resources globally, the United Way and the National Civil Rights Museum. These are just a few of the charitable initiatives that allow Federal Express to present itself as a socially conscious organization.

    Virgin Mobile has partnered with Youth Noise, a not-for-profit organization that brings youth together for networking and brainstorming opportunities, and Stand Up for Kids, the largest all volunteer not-for-profit organizations in the United States, to implement an initiative to expand its corporate social responsibility activities. The project involves recording artists donating ring tones to Virgin Mobile and through partnership agreements, 5% of the proceeds received through ring tone sales are donated to various “Virgin Mobile Charity Partners.” This initiative, established in June 2006, is being positioned to raise over $250,000 annually.

    For social ventures to gain global acceptance, corporations need to become involved in ventures that allow employees and consumers to see the social, community and external benefit of these ventures. This process is identified in countries south of the United States, where the concept of social responsibility is one that has been embraced by many but implemented by few. Many government organizations expect non-government, or private organizations to take responsibility for ensuring the stability and longevity of the resources throughout this region while the private sector is looking toward government agencies for intervention.

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    Source by Paul Van Putten

    Views: 0

  • How to Deal With the Dilemmas of Gay Dating

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    Unhappy relationships, fights and breakups can mess up your mind and discourage you from dating again. But, one bad relationship doesn’t mean that you are not going to date anyone ever again. Look around, there are men out there who are just like you, and they’ve had breakups and broken hearts too. The moment you find the one who is truly in love with you, it will make you forget all those failed attempts.

    And when you do find a perfect match, many of you might have dilemmas that can break your burgeoning relationship. For this reason, you need to know what those gay dating dilemmas can be and what you can do to avoid them.

    ‘Let go’ of the past

    Every gay man has stories about ‘coming out’, childhood, parents, fear and broken hearts. But don’t let things that happened in the past affect your present or future. It was a thing of the past, so use it as knowledge & wisdom. Give a fresh and healthy start to your new relationship.

    Expensive dates when you are in different income brackets

    The difference in income can become a major cause of breakups. You have a higher income and want to plan expensive dates, and you’re ready to make all the payments. But this can sometimes offend the other person and you don’t even realize. So, you need to keep the other person’s feelings in mind and plan accordingly.

    Be a fearless gay dating guy

    First of all, you need to be yourself, one who is not afraid of dating. Even if you try to show that you are a fearless gay dating guy, if he feels that you are afraid, it means you probably really are. So, get things clear in your mind before you start dating as breaking someone’s heart isn’t good for either of you.

    Express your feelings

    Don’t hide your feelings from the person you love. Express your feelings but if you think you still need to wait for the right time, then do! Sometimes though, there is no right time to express your love, every moment is right, so just open up and don’t leave it too late. Today, a number of online sites offer gay dating tips, so take their help.

    Stop comparing

    You are special, unique, and nobody can compete with you. Stop comparing yourself with your boyfriend’s ex or anyone else as it will lead you nowhere and will just ruin your relationship.

    Communication is key

    Yes, when dating someone, you need to have adequate communication with each other. Whether you prefer to communicate via text, or calls, or in person, make sure that you have healthy conversations with each other. Also, if your mate prefers to talk over a call while you want to communicate via texts, there’s no harm picking up his call, rather than creating unwanted turmoil in a relationship.

    Be honest & open up in a genuine way

    Don’t just presume you’ll be able to be intimate with a new person on your very first date. Take your time, understand each other and then discuss if you can move further in your relationship. Only if the other person is comfortable, go ahead and make love.

    Today’s technologically advanced world helps you find a perfect match sitting at home. A number of online gay dating sites will help you search for a compatible match the easy way. Moreover, these sites sometimes also provide gay dating tips so that you can have a healthy and happy relationship.

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    Source by Sarah Scott

    Views: 0

  • Why Choosing an Eye Doctor Is So Important

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    Eye doctors are extremely valuable individuals because they can help you maintain healthy vision throughout the course of your life. Choosing the right eye doctor can mean the difference between healthy vision and poor vision. That is why choosing an optometrist is so important. Your eyes are your windows into the world. If you lose your sight for any reason, that window will be closed permanently. No one ever considers the possibility of going blind. But it often occurs due to sudden eye trauma, old age, or development of certain eye diseases. A good optometrist can help you address these problems quickly and effectively, and already having developed a history with one can be time-critical.

    For individuals who can see relatively well, the consequences of poor eye health might not cross their minds. But just because you see well today doesn’t mean that you will be able to see well tomorrow. Accidents happen all the time and we can lose vision simply as a result of the aging process. Even if you don’t wear glasses or contact lenses, you still need a good eye doctor because everyone should have their eyes checked on a regular basis, regardless of their past medical history. That is why choosing an optometrist is so important. If you or your children start experiencing eye complications or vision problems, you’ll want a reputable eye doctor to take care of them and help you.

    Choosing an optometrist is easy. You can start with the phone book and look up the names of different eye doctors in your area. Or, you can do a search on the Internet. If you have friends or family members who wear glasses, you can talk to them to find out which optometrist they see on a regular basis. If their eye doctor is accepting new patients, then you should be able to get in for an appointment easily. If you don’t have any friends or family members who wear glasses or go to an optometrist, then searching through the phone book or on the Internet is your next best option.

    The Internet can give you a list of optometrists and also show you how far they are from your location. For example, you can search for “eye doctors in Austin, TX” and a list of eye doctors who work in Austin will appear on the computer screen. Then it’s just a matter of scrolling through the names and deciding which optometrists are closest to you. Start with one eye doctor, and make a phone call to see if they have any available appointments. The best way to determine if an optometrist is right for you is to schedule an appointment and see for yourself. If you like the eye doctor during your appointment, then your work is done. But if you don’t like the optometrist (for whatever reason), then you can choose another one off from your list and schedule an appointment with him or her. Choosing an optometrist is a lot like choosing a mechanic – sometimes it takes a few bad ones before you find a good one.

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    Source by Roger Ubik

    Views: 0

  • 6 Tips to Consider When Seeking Rehab for Drug Addiction

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    For most people, drug addiction is a big problem. You feel as if your life is getting out of your control, and you can’t get it back on track. But you can get help to deal with the problem. And with proper treatment, you can recover before long. There are many treatment methods but we suggest that you opt for a drug rehab program. Before you decide on a program, you may want to follow the tips given below.

    1. Find a The Right Program

    The majority of rehab programs are focused on a certain drug category like sedatives or opioids. For effective treatment, you may want to ensure that you join a customized program.

    2. Consider Detoxification Therapy

    Based on the drug you are addicted to, you may have withdrawal symptoms as soon as you stop taking the drug. It happens when your body balances out the negative effects of the drug. You may experience these symptoms for a few hours or weeks. Once you show withdrawal symptoms, you may want to opt for detoxification. This process involves reducing the amount of drug you take or substituting it with another safer drug for a while.

    3. The Costs of Treatment

    Most insurance providers offer a minimum of partial coverage for the rehabilitation treatment. In addition, some employers also offer treatments methods for psychological conditions including drug addictions. So, you may want to find out more about your options so you can cover the cost without spending an arm and a leg.

    4. Treatment Options

    The majority of drug rehab centers offer a combo of different treatment methods rather than focus on just one type of treatment. They come up with a treatment plan that may best fit your needs. Often, the treatment plan involves two treatments: behavioral therapy and medication therapy.

    5. The Treatment Period

    According to some people, the treatment won’t take more than a month for complete recovery. However, the treatment may take a long longer before you get fully recovered. According to NIDA, the complete recovery may take up to 90 days. Therefore, the treatment plan should be given some time. You may have to bear patience.

    6. The first stage

    Lastly, you may want to keep in mind that addiction recovery is a kind of lifelong process. And the first stage of this process is rehabilitation. So, you may not want to expect your addiction to be fully cured at the end of the treatment program.

    Instead, you should go to the treatment center with a mindset that the addiction will go away gradually. And during this time, you will be able to find out how you can live a life that is free of addition and much more productive. Once the treatment is completed, you can go back to your normal life with the help of the skills and knowledge you gained during the treatment at the rehab center.

    So, if you have been thinking of considering an addiction treatment center for your drug addiction, we suggest that you follow the tips given in this article.

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    Source by Shalini Madhav

    Views: 0

  • Why Monitor Your MLM Reputation?

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    As you build your business your reputation will come under fire at some point. Your MLM marketing plan must include reputation monitoring. By including this key element, you can deal with the trolls and prospects that have decided to say something negative about you. Ignoring these complaints will damage your business and drop your trust. You need absolute trust to make business happen, being transparent isn't enough. Your reputation is at stake. A business that operates with a high and clean reputation will see success.

    The High Stakes of a Bad Reputation

    When you have a bad MLM reputation, you will lose business. That is the reward for dealing shady with prospects. Others like to use slander campaigns and this is an unethical practice and it can hurt if ignored. Your ability to react in a positive fashion is important to calm the waves as it ripples. You can't do this with negative retaliation content. This will look like a slap fight in the eyes of prospects, so there is a different way to handle this. You can debunk the misinformation by providing valuable content that answers the slander or complaints.

    Hopefully in the best cases, all issues will be sent to you directly by email or phone. This is easier to deal with, but there are many people that love to ring the "foul" bell for no reason at all. You will have to deal with these people, gentle but firm. The content that you produce to help build your reputation is just as important as marketing material. Be transparent like water and answer all questions with as much detail as possible. One sentence answers don't work, stuffed answers will show your lack of knowledge. Be careful as you tread through the land mine. It is easy to add credit to the accuser's content. There are professional reputation managers that can help you in this field, but it won't be cheap.

    Managing your Reputation

    You can set up search engine alerts under your MLM business name and wait for stuff to roll in. This is the easiest way to watch for content that is directed towards your business. You can then review the material and make appropriate responses toward the material. You should also respond to positive content as well. You don't have to write a book in return but be thoughtful in your responses and try to respond quickly, so prospects can see your rebuttal towards the statement of the individual.

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    Source by David L. Feinstein

    Views: 0

  • Jeffrey Archer’s "Old Love" Redefines Love Story

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    The “Old Love” of Jeffrey Archer is a unique amorous tale between two brilliant students of English literature from Oxford. Archer makes an exploration of the theme of love from a completely unusual standpoint. The rendition is fiercely honest while he portrays a chronic sense of envy and rivalry between two sworn arch-rivals in the Oxford University: William Hatchard and Philippa Jameson. Initially, their aggressive competition unsettles their tutor Simon Jakes. In their constant intellectual debates, Philippa confronted the deep, confident voice of William with her high-heeled boldness. The mutual hatred was absolute. Their sharply perceptive and analytical mind refused to be submissive to each other. Indeed, this fierce sense of competition enabled them to outshine everyone else in the field. Given the background of 1930’s she, to him, was “that silly woman” and he “that arrogant man”. Yet strange is the way of destiny that an unusual love story should blossom between the bitterest of academic rivals!

    This rivalry assumed an unpalatable intensity when both excelled as toppers in their final degree exam. The Charles Oldham Shakespeare’s essay writing competition fed fat to this fire of passionate jealousy and became a life and death question for each to defeat the other.There were liberal exchanges of scornful remarks between the two to play each other down. However, things took a dramatic turn when William unwittingly discovered about the death of Philippa’s father (who was a Vicar) from cancer, and also, his secret dream to let his daughter study in Oxford and win the Charles Oldham award. The sight of silent sobbing of his proud and powerful adversary stirred up a sudden feelings of empathy in his guts. He got over his tentative doubts and offered to accompany her to her village for the burial ceremony. They held hand for the first time and discovered the new bond of friendship as they started their journey to her village. They communicated with each other spontaneously while returning to Oxford which bounces Philippa back to her normal competitive spirit. She slowly discovers the growth of her new found intense attraction for William. The latter secretly enjoys this interesting conversion in the Vicar’s daughter.

    The transformation of hatred into love has always been a captivating subject in itself, and Archer makes the situation entertaining with the employment of sparkling wit in their conversation. They make a visit to Stratford and have meals together. But their first date was far from usual: it is a unique blend of warmth and intellectual antagonism! If this instinctive antagonism triggered a strong sense of hatred before, now it drew them closer. In fact, this killer instinct became a delirious source of entertainment for both. Archer makes the reader question if intense hatred could indeed be an expression of hidden attraction?

    Anyway, the situation takes a quirky turn while returning from Stratford. On their way back to Oxford, Phillipa and William had to spend the night in a car as the petrol gauge showed empty. The former obviously did not miss the chance of expressing her doubt about the cerebral power of a person who couldn’t even read a petrol gauge! The day next William gave her the reason why he let the car run out of petrol: He said with a rare sense of humor: “My father told me if I spent the night with a barmaid then I should simply order an extra pint of beer, but if I spent the night with the vicar’s daughter, I would have to marry her.” He came down on his knees and said,” Will you marry me if I win the Charles Oldham?” Philippa answered that “as there is absolutely no fear of that happening I can safely say, yes… ” When William declared his love for her she told him not to show his face in Somerville again if he failed to win Charles Oldham. The readers wonder if the writer reveals Philippa’s secret wish that she could marry himeven at the cost of losing Charles Oldham! Otherwise why would tears come to Philippa’s eyes when a girl informed her that she had won? It was a moment of crisis for her because between the conflicting emotion of ambition and love in her heart, the latter had won and for once the proud girl confessed, “I do love nothing in the world so well as you; is that not strange?”

    However, when she discovered that William was a joint winner, her puckish spirit returned as she said ” I take thee for pity” to which William replied ” I yield upon great persuasion… ” They were locked in a passionate embrace, and after that, they were never apart for more than a few hours. Strangely, their honeymoon in Athens ended up in a heated argument over the relative significance of Doric and Ionic architecture!

    Later in life, this constant battle of wit prevented their romance from dwindling into boredom and banality. Their serious research works and creative activities, though on different fields, kept them deeply connected. After three years, “with well-received D. Phils”, they moved on, in tandem, to college teaching. But their fierce encounters continued and their sharp wit at each other’s expense would flash across the dinner tables at Oxford. However, those who understood their love felt envious of their unique relationship! They were childless yet their life was not tasteless.

    Returning home after the celebration dinner (being declared the Joint Professor), their heated argument over Proust’s monumental work took such an intimidating turn, that a policeman, nearby, asked Philippa “Is everything all right madam?” “No, it is not”, William declared “this woman has been attacking me for over 30 years, and to date the police have done deplorably little to protect me”. Yet, beneath this apparent antagonism, their bond continued to grow stronger with each passing year. Interestingly, their intense love was inseparable from their zealous intellectual antagonism which lent a peculiar aura to their relationship. When Philippa was made the Dame of the British Empire, William referred to her as an “Old Dame” he had to live with now. It is this bitter-sweet flavor of their love which defines their marriage.

    The most irritable habit of Philippa to William was her determination each morning to complete “The Times” crossword before he arrived at the breakfast table. One fine morning in June, William, studying the clue, filled in the eight boxes left incomplete by Philippa. Philippa’s instantly retorted that there was no such word. To the delight of Philippa the word “Whym Wham” could not be found in the shorter Oxford Dictionary. William assured her that the word could be found in OED on his desk, made for scholars like him. William left the breakfast table with sharp comments on Philippa’s limited command of English language and that she will have to eat a humble pie at Somerville’s Gaudy Feast as she reads the collected works of John Skelton…

    William left with a sigh, kissing his wife on her cheek, wishing he had lost Charles Oldham. Philippa replied that he did indeed because it was highly inappropriate during those days to declare a woman as the sole winner! Having closed the front door, as she entered the kitchen, Dame Philippa suddenly suffered her lone heart attack. She called out to William hoarsely but in vain. The news of her death was conveyed and the story ends with a note of dark humor in the suicidal note of Sir William (who shot himself with his pistol): “Forgive me, but I had to let her know”. There was the volume of the work of John Skelton held open in one of his hand with the word “Whym Wham” underlined neatly, his fingers stiff and cold around it. Such weird ending, subtly hints at the essence of special relationship this couple shared so that they rise above the great marriage vow “TILL DEATH DO US PART.” Archer’s love story excels because death could not part Sir William and Dame Philippa! Even while following his wife to her grave, William felt the need to camouflage the inseparable bond they shared, and the insufferable loneliness he would feel without her… he does it with a wry sense of humor!

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    Source by Mandira Mazumder

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  • Scalar Wave Healing Brings Relief in Various Ailments

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    People also suffer from gangrene in which their foot gets discolored, the skin starts peeling off and sometimes it gets infected. If not treated on time, it may lead to amputation of the foot or death in severe cases. This is a condition that requires immediate treatment.

    Gangrene is basically caused when the circulation of blood reduces or stops. The reason behind this condition is blood cells clumping that results in the slow flow of blood in the extremities. The problem can be alleviated only when the flow of blood is increased, but this is easier said than done.

    In such extreme cases, Scalar Wave healing has proven to be quite helpful. Almost a hundred years ago, Nicola Tesla, a famous inventor experimented with this healing style, but its practical application came into existence after a lot of research and development. The results of scalar energy are stunning. It occurs when similar waves are superimposed at 180 degree difference in phase. The energy as a result of this process is more like a field instead of a wave. This field has proven to have a lot of impact on the body.

    The reason behind gangrene is a blockage in circulation and any therapy that helps in increasing circulation can bring about a remarkable change in the problem. Several studies have been conducted to show that the scalar energy healing method helped in unclumping of blood cells that were clumped together. This resulted in increased circulation, which will bring blood that is rich in oxygen to the affected areas thereby helping in healing.

    Chakra healing is another therapy, which has proved to be quite beneficial in providing healing in case of various ailments. Leaving a significant imprint on anything that is exposed, scalar energy offers a static waveform which is unique in itself. It has been confirmed through several studies that objects like pendants and bracelets which comes embedded with waves of scalar energy offers impressive healing benefits.

    For gangrene treatment, chakra healing also proves to be advantageous. A powerful treatment is required for treating this condition as it can soon go downhill if not treated immediately. Bio field therapeutics can help a great deal in treating this problem. The aura gets affected with scalar energy in a highly objective manner using various physical objects generating or carrying energy rather than using energy generated by a human practitioner. When this energy is used on the human body, the bio field that radiates from outside the body and the one that works internally permeating body tissues is improved radically with the scalar wave.

    Several studies conducted in this field have proven to be quite advantageous and beneficial in the treatment of various ailments. It can also address serious ailments like gangrene. It has also helped in treating complicated ailments. Thus, use of alternative therapies like scalar energy healing is being used increasingly.

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    Source by Tom Paladino

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  • Boho Beach Style

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    Summer is defined by sun, sand and the water. People typically focus on their swimsuits and throw on a t-shirt and a pair of shorts on top and their outfit is brought down a level. It’s time to pay more attention to our bohemian-chic tunics as cover-ups for our bathing suits, making you look more stylish and draw attention as soon as you step out of your house.

    We can start with the basics: a tunic/kimono dress. An oversized poncho in a light shade or a shift/flowy dress lets the breeze right in, keeping you cool. The light shades are good to look for when shopping for oversized clothes, especially with the beach, in order not to drown you in the fabric and to avoid the ruthless sun. Light shades let the light shine through while complementing a nice tan. A yellow brings a happy aura around you while a light pink compliments your skin tone. For those who like to have less fabric, shift dresses are ideal; the shift style still allows for a chill vibe but is a bit more fitted to the body. Any shade of color goes well with boho shift dresses, but the ideal summer colors would be a bright blue or blazing orange, summer is all about bringing more color into your day, in contrast to the winter months. Flowy dresses are my preference, letting my skin breathe but not too baggy, simple and chic. Simply printed bohemian dresses add the extra touch to my outfit: hand painted flowers bordering the neckline and the hem of the dress are enough to finish off the outfit.

    Want to show off some of your new bathing suits while still covering up? Flowy sari pants are the way to go. Flowy pants never go out of style as they make your legs look like they go on for miles. Accent your bathing suit by bringing out the undertones or detailed colors with a complementary colored pant. A rich red pant coordinated with the small red detailing of your top brings out your tan and looks stunning along the water. Want to show your inner yogi? Wear the perfect bottoms that work for the lovers of yoga and the beach. Pants of lightweight recycled silk fabric with a cinched bottom and a bright pattern do amazing things for the transition from morning yoga to a beach day.

    No shirt, no shoes, no service? An embroidered tunic kurti is the perfect throw on dress for lounging around. Kurtis come in a variety of styles depending on your mood. Short white kurtis with colored embroidery continues the summer beach theme from the flowy pants. Vibrant colors give a new look and the white hand embroidered tunics are so comfortable and chill.

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    Source by Era Chandok

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