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  • The Best eCommerce Practices for a Seamless Customer Experience

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    In this generation of online shopping, none of the businesses can thrive without an outright eCommerce site. Further, websites became an integral part of digital marketing strategy and hence improving a dynamic, appealing and user-friendly website is essential. From visual elements to UI / UX elements, everything matters! They should be able to lure customers and offer them a top-notch experience of shopping.

    So, here's a quick guide for the budding eCommerce entrepreneurs to start off their stores like a pro and let every single visitor has an exceptional experience. The points discussed below also explain how every minute element of an eCommerce site has a direct impact on the perceptions and interests of the visitors.

    Homepage must be engaging enough for the customers

    You hardly have 4-5 seconds to capture the attention of the visitors and the first thing they see is the home page. Within those fraction of the time, you need to show them what you have and how amazing your brand is. Make it approachable with a clean layout, uncluttered elements, and bold colors. Put all the promo offers, deals and discounts on the homepage only with tempting banners / sliders to captivate the attention visitors.

    Smooth navigation to persuade customers to explore

    The navigation and its related elements have to be pretty intuitive and easy to use because that enable the customers to explore more of the other pages on the site. The basic behind such effortless navigation is clarity of elements. That means menu, search box, categories, sub-categories, call-to-action, all should be organized well and redirect customers to the page they were seeking for.

    Businesslike content presentation is essential

    Users don't just view your website for the products but also read what's written to know the brand and for other snippets of information on products you offer. However, flowery language, long sentences and tough words are never that catchy to visitors! So, put all your information, headlines, offers and sales announcements in simplest words and in separate blocks to avoid cluttering.

    Responsive search tools are a must

    Make your search effective and responsive with filters, keywords corrections and suggestions. Customers are impatient beings! If they do not get the exact things they were looking for, they will just leave. These options will help them find the exact items they have in their mind by typing the keywords. Filters enable them to search for products according to features, colors, size and other specialties.

    Clear Call-to-Action and simplified checkout

    To redirect customers to the checkout page without any hassles you need to place clear call-to-action on the product pages. Further, to assure that none of your customers leaves because you have a lengthier checkout process, then make it short with fewer fields.

    At the end of the day, your website is for selling not just for capturing the attention of visitors. So, if there's enough traffic driving from the search engines to your website, leaves no chance to turn to their paying customers with these proven practices.

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    Source by Rob Stephen

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  • What Is the Difference Between Mission and Arts and Crafts Styles?

    What Is the Difference Between Mission and Arts and Crafts Styles?

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    It’s not unusual to see a particular home decor item marked as “mission/arts and crafts.” This leads to the misconception that these two styles are one and the same, though this isn’t true. Home accessories in the mission style will not necessarily match those in the arts and crafts style, though the styles do feature some similarities. Knowing the difference between the two can help you differentiate between them in the stores, especially when you’re shopping for home accessories and decor and you’d like to create a more authentic space.

    Identification: Mission Styling

    Surprisingly enough, the terms “mission” and “craftsman” are interchangeable. These two styles refer to the exact same style of architecture and home decor. This happened like many things today: through the media. To make a long story short, a traveling salesman for Stickley Craftsman Furniture was speaking to a newspaper reporter, who turned around and used the term “mission” for the furniture in the catalog displayed “in a Spanish Mission,” rather than using the term craftsman. Ever since, the term has stuck and is now easily used interchangeably with the term ‘craftsman.’

    That being said, knowing where the style came from doesn’t help differentiate what it looks like. Craftsman is actually a variation of the Arts and Crafts style. It came about in the late 19th century and into the early 20th century. It features larger, thicker lines than those seen on arts and crafts styled furniture and home decor pieces. These lines were clean and unadorned, no excessive ornate detailing, but rather, straight lines and angles with very little additional, unnecessary adornments.

    Identification: Arts and Crafts Styling

    As noted earlier, mission styled furniture and home decor products feature thicker, larger lines. Arts and crafts refers to the style from which mission (craftsman) evolved from. The Arts and Crafts home decor style began during the late 1800s, just slightly before mission/craftsman styling began to arise.

    Arts and crafts styled furniture is simple but elegant. It features thinner lines but simple and beautiful forms. Unlike mission styling, however, arts and crafts furniture and other home decor items featured a bit of ornamentation: hand carving, inlays in the wood, subtle curvature and so forth. These seemingly minor differences can actually help make it easier to spot the difference between arts and crafts home decor and mission home decor.

    Once you know these seemingly subtle differences, you can quickly begin to differentiate between furniture, home accessories and decor that is craftsman or mission and those pieces that are arts and crafts. Many people are under the impression that these styles are all the one and the same, but knowing the basics, including the difference in thickness of the lines and the use of inlays, demonstrates how truly different these styles are.

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    Source by Emily Chadwick

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  • How Online Digital Marketing Course Can Help You Shape Your Career in Marketing?

    How Online Digital Marketing Course Can Help You Shape Your Career in Marketing?

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    Introduction to Digital Marketing
    A good hold on digital technology has become vital in the marketing industry like never before. And with the ever-rising use of digital platforms for promoting your products and services, demand for professionals with strong holds on these techniques and strategies has also increased. People have started spending as much as twice the time on the internet as they used to a few years back. And with this, online shopping has surpassed the offline shopping statistics.

    Marketing is all about interacting with the right audience at the right time at the right place and as most people remain online for most of the time, it has become the obvious place to connect with them. Next is the strategy to explain your plans to them in the most effective manner to convert them into customers. Digital marketing, collectively refers to all the efforts made to leverage potential customers on digital platforms like Google search, emailing, social media and websites etc.

    Why digital marketing is so successful?

    • Increases traffic on websites
    • Helps in generating leads
    • Helps in brand building
    • Improves the ranking of the search engine
    • Helps in improving internal communication
    • Helps in providing better customer services
    • Helps in understanding the ever-changing demands and expectations of people.

    What are you taught in Digital marketing course?

    • Search engine optimization (SEO): It is a process of attracting traffic from free and natural search results on a search engine such as Google, Yahoo or Bing by ensuring that your website appears high on the list of results shown by the search engine.
    • Web Analytics: The process of collecting, measuring, analyzing, and reporting the web data in order to understand the web usage behavior of people.
    • Email marketing: Every commercial message sent to a group of existing or potential customer is email marketing.
    • Pay per click (PPC) marketing: In this model an advertiser pays a certain fee to a website owner each time his advertisement on that site is clicked.
    • Social media marketing: Using social media platforms like Facebook, Twitter, Instagram, YouTube, etc. to promote your product is social media marketing.

    The above listed are only some of the components of a marketing course and along with that interactive session with industry experts, doubt clearing sessions, practical assignments and surveys are conducted from time to time.

    A well designed Online Marketing course should be able to give one an opportunity to discover various tactical ways as to how modern business houses are making high profits using digital marketing. Thorough case studies help in understanding better implementation and gives a cutting-edge insight into the latest developments. It should also be giving you an opportunity to interact and learn from industry experts.

    Why you should opt for an online course in digital marketing
    Gone are the days where you could afford to stick to the conventional marketing strategies and ignore digital marketing. The scenario has changed and whether or not you are planning a career in the marketing industry, you cannot deny the fact that everyone today has become a digital marketer by posting updates, pictures and videos on Facebook, Instagram, and YouTube etc. An online digital marketing course gives you an opportunity to get enrolled in the best program across the globe.

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    Source by Shalini M

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