Tag: services

  • Mercury Retrograde As Healing

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    Oh no! Mercury retrograde! Well… not so fast.

    It happens every time Mercury goes retrograde (the effect that makes the planet appear to travel backwards in the sky). Things go wrong-well, thanks a lot mercury retrograde. It’s an ingrained response. And it reveals a not-so-hidden problem (if a generally ignored one).

    Mercury, of course, doesn’t really go backwards – it simply appears to do so from our perspective on Earth. And that’s the heart of the matter – perception. We see an elliptical orbit from our own elliptical spinning. It distorts reality.

    You know this, of course, and that “mercury retrograde” refers to the astrological energetic correspondence. But consider – what is simply an ongoing cycle is perceived as ups and downs. It’s neither. It just is, a fundamental reality.

    And that’s the problem with “my current troubles are because mercury is retrograde.” No, they’re not. Rather, mercury retrograde is shining a light on fundamental problems. Literally – the foundation is lacking, creating the perception that problems have abruptly come about that were actually a long time coming.

    There’s disruption – True. But the fault isn’t negative energy.

    I had a strained conversation with my dad. My partner said something dismissive. My muscles are sore and stiff. And I’m feeling a bit overwhelmed. Mercury retrograde, right? (And let’s not forget the annoying slow Internet speed). I even blew up a wheelbarrow tire yesterday, just pumping air back into it after it went flat.

    The problems here, though, are fundamental. My dad and I have had awkward conversations for years. My partner and I have busy schedules and don’t always communicate well. Instead of rotating cardio, weights, and swimming at the gym, I did all three one day, then stacked firewood the next. My schedule is too packed, and I already knew that three months ago (will be better shortly). The Internet is often slow here (trying to get a new provider to come in). And the tire was ancient.

    Foundations build potentials – constant yang eventually fails.

    Yin energy is about potential. Before I undertake strenuous physical tasks, I have to build up over time. Before I can have open conversation when topics are difficult, I have to build trust and connection over time. Before I can enjoy fast services, I need the supporting infrastructure in place. Tires don’t last forever, and need to be inspected and maintained. And schedules packed tight don’t work.

    We’re mainly all about the yang energy. But just like mercury, it travels in circular motion (and not in a straight line and then back, however it might appear). We push and strive and force and stubbornly persist, working against nature herself, thinking we have to do so, but fooling only ourselves.

    Research shows multi-tasking is a myth (we can do both tasks separately faster than both together). “Overwhelmed” is an over-reaction we invented for dramatic effect (“whelmed” means exactly the same thing). And no matter how far you need to drive, you’ll have to stop and get fuel. Vehicle maintenance is a good idea too. If not – you’ll be sitting at the side of the road.

    Healing can’t be all yang (if you want to remain healthy)

    No one ever says: “Hey, I’d like to work on the fundamental pieces creating the health, emotional, and spiritual challenges I’m facing. Ever. Instead, it’s mostly “can you just do a session and fix this?” Frankly, sometimes yes, that can happen, but that’s not ultimately the best approach.

    Trees grow extensive root systems before branching into leafy canopies – or they’d fall at the first strong wind. Busy successful and happy people don’t “find” time to meditate-they know that an hour of focus in the morning is the reason for their continued happiness and success. Schedules can be more organic and realistic by making choices and delegating (“but I have to do these things because no one else can” is a lie we all tell ourselves). And 1 in 25 people never get sick, their entire lives – because they understand (and continually practice) balance.

    That’s why to pursue more than straight healing sessions

    Self-healing, integrating levels of being, getting unstuck, building effective meditation practice, understanding and overcoming long-term pain, overcoming emotional challenges, the 12 keys to healing-these essential building blocks help you learn to live in wholeness and ongoing health – including thriving in spiritual balance.

    Some people do monthly combination programs, so they can benefit from both healing sessions and program material to heal and to maintain their health, their mental and emotional peace and balance, and to best show up in the world to thrive as the beautiful people they always were and were meant to be.

    Because Mercury doesn’t travel back and forth on a straight line. And neither does healing. For ongoing health and progress, you must master circular effort.

    So thank Mercury for the reminder. Then turn your attention to fundamentals.

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    Source by Tim Emerson

    Views: 0

  • e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

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    What is e-Marketing?

    e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90’s.

    The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).

    There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.

    e-Marketing Strategy

    The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing – the well-known 4 P’s (Product – Price – Promotion – Positioning) that form the classic Marketing mix. Add the extra 3 P’s (People – Processes – Proof) and you got the whole extended Marketing mix.

    Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P’s) is built around the concept of “transactional” and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.

    These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P’s) and upon each other.

    1. Personalization

    The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.

    For example, a cookie strategically placed on the website visitor’s computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer’s experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.

    Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.

    2. Privacy

    Privacy is an element of the mix very much connected to the previous one – personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.

    This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.

    Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.

    3. Customer Service

    Customer service is one of the necessary and required activities among the support functions needed in transactional situations.

    We will connect the apparition of the customer service processes to the inclusion of the “time” parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.

    For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.

    As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P’s, hence its moderating character.

    4. Community

    We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a “community” and we will soon see why it is of absolute importance to participate, to be part of a community.

    The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.

    The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) – therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.

    Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.

    5. Site

    We have seen and agreed that e-Marketing interactions take place on a digital media – the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place – a digital location for digital interactions.

    Such a location is what we call a “site”, which is the most widespread name for it. It is now the time to mention that the “website” is merely a form of a “site” and should not be mistaken or seen as synonyms. The “site” can take other forms too, such as a Palm Pilot or any other handheld device, for example.

    This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing – it is then a moderating function.

    6. Security

    The “security” function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.

    What we need to keep in mind as marketers are the following two issues on security:

    – security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;

    – security of data collected and stored, about our customers and visitors.

    A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company’s IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.

    7. Sales Promotion

    At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.

    This function counts on the marketer’s ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.

    On the other hand, the marketer needs to continuously keep up with the latest internet technologies and applications so that he can fully exploit them.

    To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.

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    Source by Otilia Otlacan

    Views: 0

  • Business Ethics for the Mindful Dance Professional

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    Once upon a time, a dance teacher opened her own studio down the road from her former employer’s school, taking advantage of her former teaching position to start her own studio. Sound familiar? This is an all too common story in the dance studio business and unfortunately, this is no fairy-tale.

    We have all heard a version of this story or perhaps experienced it first-hand. Poaching students–direct or indirect solicitation of another’s students–is a practice that mindlessly fragments and divides the dance community. In addition to poaching students, other subtle, but just as divisive, practices include: making negative remarks about other teachers/schools, misrepresentation of the self by making false, exaggerated, or ambiguous claims, and making disparaging comparisons or references about others.

    What drives otherwise enterprising individuals to engage in business practices that burn bridges, sow the seeds of deceit, and model mindless behavior?

    Darwin. You heard me–Darwin is to blame. Well, not really Darwin himself, but the misinterpretation of his theories into a business context is at the root of this dilemma. When the business world adopted the neo-Darwinian philosophy of “survival of the fittest”, they unleashed a ready-made excuse for unethical action.

    As a culture that witnessed the “cola wars” first hand, we picked up the idea that anything goes when it comes to business and marketing. Ethics and morals need not apply. “That’s business” they say while defending their actions. They fail to see the big picture: to look mindfully at the situation. They unknowingly hurt the larger dance profession and therefore themselves. It is a case of one’s right hand shooting one’s left and thinking this is good.

    What makes one feel justified in approaching the business of dance studios in this mindless manner?

    At the root of the neo-Darwinian business approach is a sense of isolation and scarcity. These teachers believe that it is “them against the world”–or, more directly, “them against the other local studios/teachers.” Add to this sense of isolation a sense of scarcity–that there are not enough students to go around–and you start to understand how one begins to rationalize why stealing students is necessary for survival. However, these twin concepts–isolation and scarcity–are illusions in the dance world.

    Studios fighting over the same group of students create a negative atmosphere in the community. Parents sense this negativity and choose alternative activities for their children because they seem more wholesome: the potential young dancer takes up soccer. However, in a community where more than one dance school thrives without negativity, a greater number of students enjoy dance as an activity. This greater number of students translates down the road into a greater number of future dancers, dance teachers, and, most importantly, audience members. If dance studios stopped seeing each other so much as competitors and more as colleagues, the entire dance profession would benefit.

    The solution starts as simply as making replacements: replacing mindless competition with mindful collegiality, mindless isolation with mindful interconnectedness, and mindless scarcity with mindful abundance. We must realize that the dance profession, from the smallest recreational dance class to the largest professional company, is interconnected. The entire web of the dance world is vitally linked.

    For example, the dance community is rather small in comparison with the larger world of sports. There are many more children participating in sports than the arts. Rather than interpreting this as a reason to fight for resources, we should embrace a sense of abundance. There are more than enough potential students out there to sustain every school if we focus on bringing more students into dance rather than fighting over those already there. It is to the benefit of the dance profession at every level to include more of the non-dance world inside our walls rather than put up walls within our own.

    So, how can we begin to break down the twin illusions of isolation and scarcity in the dance studio world and open our eyes to interconnectedness and abundance?

    We need to base our actions and practices on ideals that reflect the dance world as a healthy and vibrant community rather than a dire and hopeless one that lends itself to mindless behavior. Adopting a code of ethics that reinforces a mindful and wholesome outlook will not just serve as guidelines, but also help promote a positive environment for those whom they effect.

    Going forward, we all need to embrace a code of ethics that addresses these issues. The following list is nowhere near complete, but it is a place to start.

    Business Ethics for the Mindful Dance Professional

    In all professional and business relations, the dance professional shall exhibit respect, honesty, and integrity for themselves, clients, and colleagues.

    A. Respect

    A dance professional shall refrain from making negative remarks that may discredit, malign, or in any way cast reflection on the professional standing of another school/studio or teacher.

    A dance professional shall refrain from making any disparaging references to, or disparaging comparisons with, the services of others

    A dance professional shall refrain from publishing, or causing to be published, any notice, newspaper advertisement, or any other matter likely to damage or depreciate the reputation of any colleague.

    B. Honesty

    A dance professional shall accurately portray his or her qualifications or affiliations to the public especially in advertising material and avoid any ambiguity or exaggeration.

    A dance professional shall refrain from portraying his or her qualifications or affiliations to the public in a way intended to deceive the uninitiated. For example: having danced a child role in the Nutcracker with a professional company and listing it as to portray having danced professionally with the company.

    C. Integrity

    A dance professional shall refrain from directly soliciting business from another teacher or studio by approaching, in any manner the pupil, pupils or employees of another teacher and, for any reason at all, to try to induce them to join his/her school.

    A dance professional shall refrain from indirectly soliciting business from another teacher or studio by making adverse criticism against other teachers’ methods, by offering free coaching, by citing the advantages to be gained by the pupil from the change (e.g. offering roles/parts), or other similar methods.

    With each of us taking responsibility for our own actions by embracing a mindful ethical base, we can co-create a healthier, connected, and abundant environment in the business of dance schools. Moreover, with all we have in common, we might just discover we make better friends than enemies.

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    Source by James Robey

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  • Lower Your High Blood Pressure Naturally: 10 Hypertension Secrets Your Doctor Won’t Tell You

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    When you were diagnosed with high blood pressure you were almost certainly advised to lose weight, take more exercise and to improve your diet. That sagely advice was most likely coupled with a prescription for synthetic anti-hypertension medication. Over recent years, research has shown that some natural treatments are just as effective as prescription medicine. This begs the question: Is there something doctors are not telling us?

    The truth is that there is a great deal we are not being told about how our condition can be treated. That is due in part to:

    • the way doctors are trained;
    • the reliance of medical services on pharmaceutical products; and
    • a general lack of understanding of natural remedies.

    The irony is that the pharmaceutical companies develop products that mimic the effects of these natural hypertension remedies.

    The 10 Hypertension Secrets Your Doctor Won’t Tell You

    Secret #1: Hypertension is not a disease.It is in fact a vital sign telling you that there is something wrong inside your body that is elevating your blood pressure.

    Secret #2: The only way to “cure” your condition is by dealing with the underlying cause or causes. Your doctor prescribes medication to manage your condition because he or she does not have the time to investigate every possible cause.

    Secret #3: In many cases, lifestyle factors contribute to or even cause our condition. We do not need medication to improve our lifestyle choices.

    Secret #4:The medications prescribed by your doctor only treat the symptom, not the problem.

    Secret #5: Adopt and follow the principles contained in the Dietary Advice to Stop Hypertension (the DASH diet). There is reliable evidence that this advice, if strictly followed can lower your BP readings to within normal levels in as little as three weeks. Even if it takes longer, the evidence suggests that the diet makes the medication you are taking more effective, resulting in a lower dosage being required.

    Secret #6: Eat three or four cloves of fresh garlic a day or take a good quality supplement.Our blood pressure rises as our body increases production of the angiotensin converting enzyme (ACE). Garlic contains a natural ACE inhibitor. This, combined with the high amounts of allicin found in garlic give it its ability to dilate arteries, thereby lowering our blood pressure.If ACE inhibitors sound familiar to you it is because synthetic versions are often prescribed to manage your condition.

    Secret #7: Keep properly hydrated.The general advice is that our bodies need two litres of water a day to maintain health. You can substitute fresh home-made juices, such as beetroot, carrot, celery or cranberry for part of this daily requirement as these are known to lower blood pressure.

    Secret #8: Replace your caffeinated drinks with green tea. For people with our condition, having caffeinated drinks is like throwing gasoline onto a fire. Green tea is low in caffeine and is loaded with antioxidants that have been shown to reduce hypertension.

    Secret #9: Drink an infusion made from extract of hawthorn each day. Hawthorn is another powerful natural ACE inhibitor. It is also a mild diuretic that lowers blood volume. Synthetic diuretics are another medication commonly prescribed to manage your condition. Sometimes they are used in combination with other medications such as ACE inhibitors.

    Secret #10: Relieve stress. It is well-known that stress can cause hypertension. Try some deep breathing exercises, reading a book, or listening to tranquil music. Practicing meditation or deep relaxation are also effective ways of eliminating physical and mental stress, thereby reducing hypertension.

    Now you know these 10 hypertension secrets your doctor has not told you, you can review how your condition is being treated. Lowering your high blood pressure to normal levels naturally is not only possible, it is not difficult.

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    Source by Robert Reddin

    Views: 0

  • Creativity and Entrepreneurship

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    We will commence our assignment with a discussion of sources of new ideas. We will then examine methods of generating ideas, creative problem solving, the product planning and development process, and then e-commerce. We will then generate several new ideas using brain writing, the checklist method, and free association. We will apply the product development stage to our new ideas and end our discussion with two alternatives to e-commerce.

    Sources of new ideas include consumers, existing products and services, distribution channels and even the Federal Government (Hisrich, 2008). The files of the patent office are full of new ideas and new product ideas can form as a result of government regulations. Research and development is the largest source of new ideas and can occur in a formal lab or in a garage or basement.

    Many methods can be use to generate new ideas. In focus groups, a moderator leads a group of people through open, in-depth discussions. These groups generally consist of eight to fourteen participants. They are stimulated by comments from other group members in creatively conceptualizing and developing a new product idea to fill a market need. Focus groups are also an excellent way to screen ideas and concepts. Problem inventory analysis is another great method of generating new ideas. It uses individuals in a manner that is similar to that of focus groups. Consumers are provided with a list of problems in a general product category and are then asked to identify and discuss products in this category that have the particular problem. This method should be used primarily to identify product ideas for further evaluation.

    Creative problem solving takes the generation of new ideas to a higher level. Brainstorming allows people to be stimulated to greater creativity by meeting with others and participating in organized group experiences. Rules include the following:

    a) Criticism not allowed

    b) Freewheeling is encouraged

    c) Quantity of ideas is desired

    d) Encourage combinations and improvements of ideas

    Brainstorming should be fun and not contain any domination or inhibition of discussion. It is highly effective in groups of six to twelve individuals and can generate ideas about a problem within a limited time frame through the spontaneous contributions of participants. Reverse brainstorming offers a different perspective as it is similar to brainstorming, except criticism is allowed. It is based on finding fault by asking in how many ways an idea can fail. The focus is on the negative aspects of a product, service, or idea. One must be careful to maintain group's morale though. Reverse brainstorming can be used prior to other forms of creative techniques to stimulate innovative thinking and involves the identification of everything wrong with an idea. It is usually worthwhile since is easier for people to be critical about an idea instead of coming up with a new one.

    Brainwriting is a form of written brainstorming and gives participants more time to think than brainstorming. It is silent and each group member writes down three ideas within five minutes. A form is passed around to all participants while a leader monitors time intervals and can even modify them. The Gordon method is another method of creative problem solving and begins with group members not knowing the exact nature of a problem. This ensures that a solution is not clouded by preconceived ideas and behavioral problems. A general concept associated with the problem is mentioned and the group then expresses a number of ideas. A concept is then developed and related concepts are developed. Finally, the actual problem is revealed.

    The checklist method involves the development of a new idea through a list of related issues or suggestions. The following questions demonstrate how the checklist method is used:

    ii.Put to other uses? New ways to use as-is?

    iii.Adapt? What else like this? What could I copy

    iv.Modify? New twist? Change meaning, color, form, shape?

    v.Magnify? What to add?

    vi.Minify? What substitute? Smaller?

    vii.Substitute? What else instead? Other material?

    viii.Rearrange? Other pattern?

    ix.Reverse?

    x.Combine? Blend?

    Free association is another form of creative problem solving and is one of the simplest and yet most most effective methods. It is helpful in developing an entirely new slant to a problem. First, a word or phrase related to a problem is written down. Then other ones are written down and so on. Each new word attempts to add something new to the ongoing thought processes. This creates a chain of ideas ending with a new product idea.

    The product planning and development process is crucial to an entrepreneur's success. One must first establish evaluation criteria by assessing the market opportunity and size. One must evaluate current competing producers, prices, and marketing efforts. New idea should have synergy with existing management capabilities and marketing strategies. The proposed product or service idea should be able to be supported by and contribute to a company's financial well-being. One should evaluate the compatibility of a new product's production requirements with existing plant, machinery, and personnel. Entrepreneurs should be concerned with formally evaluating an idea throughout its evolution. The idea stage involves identifying new product or service ideas while eliminating impractical product or service ideas.

    One must determine the need for the new idea as well as its value to the company to ensure both prior to proceeding with the ideas. The need determination should focus on the type of need, its timing, the users involved with trying the product or service, the importance of controllable marketing variables, the overall market structure, and the characteristics of the market. In the concept stage, a new product should be developed further and refined through interaction with consumers. The refined idea is then tested to determine consumer acceptance. Features, price, and promotion should be evaluated for the concept being studied and any major competing products. The product development stage involves determining consumer reactions to the physical product. An entrepreneur can provide samples in this stage. The final stage of the development process consists of the test marketing stage, which provides actual sales results that indicate the acceptance level of consumers.

    E-commerce is a relatively new concept in the business world and should be used creatively. An entrepreneur must address additional specific issues due to continually-evolving technology. For instance, one must decide if he will run the internet operations of the business or outsource the task to another firm. A website is often created and must be aesthetically-pleasing and fully functional. Ninety percent of small businesses use websites and ease of use is important with websites. The website is a communication vehicle in which search capability and speed are equally important. A website should have a shopping cart, secure server connection, credit card payment processing, and a customer feedback feature. It should be customized for specific target market groups and should be compatible with various browsers.

    The tracking of customer information is vitally important when dealing with e-commerce. This is often accomplished via electronic databases. Doing so supports personal marketing and captures customer attention with customized one-to-one marketing. It is critically important to protect the privacy of individuals when keeping databases.

    When conducting e-commerce as an entrepreneurial company, one's products should be able to be delivered economically and conveniently. Products must be interesting to a large number of people and a company must be prepared to ship products out of its geographic location. Online operations must bring significant reductions in cost as compared to having a store.

    We now turn our attention to the generation of clothing ideas for Libya. We utilized brainwriting with a time limit of five minutes to come up with a new idea. We drafted an adjustable robe for women that can be rolled up and then attached with velcro to shorten it when desired to offer additional clothing and styling capabilities. We then used the checklist method and came up with the following:

    xi.Modify? New twist? Change meaning, color, form, shape?

    a) Can offer robe in multiple colors such as white, red, and blue

    xii.Substitute? What else instead? Other material?

    a) Can make robes out of breathable polyester / nylon material as used in athletic wear

    b) Allows for wicking away of sweat and moisture to keep clothing dry and light in weight

    We then used free association to come up with a list of related words:

    -xiii.cooling, light weight, windproof, light colors, reflective material xiv. End result is metallic-colored fabric that will reflect sunlight like aluminum foil

    We then applied product development stages to the new ideas to formulate a final product concept. We first established our evaluation criteria by assessing market opportunity and size. The population of Libya is 6,173,579, so this will serve as our potential market (Wikipedia, 2009). We then turned to the idea stage to identify new product ideas. These ideas included the following thought process:

    a) Can offer robe in multiple colors such as white, red, and blue

    b) Can make robes out of breathable polyester / nylon material as used in athletic wear

    c) Roll-up velcro to shorten robe for greater cooling and comfort

    d) metallic-colored fabric that will reflect sunlight like aluminum foil

    xv.Eliminate impractical product / service ideas in this stage

    a) Metallic-colored fabric will be eliminated

    b) Reflecting sun can create an oven effect on wearer

    c) Can actually make customer hotter and not cooler

    xvi.Determine the need for the new idea as well as its value to the company to ensure both prior to proceeding with ideas

    a) Multiple robe colors will appeal to different people

    b) Wicking-material robe will appeal to men more

    c) Roll-up robe will appeal to women more

    d) Can result in greater sales and market share

    e) Is beneficial to company to sell more robes while meeting individual needs of customers via mass customization

    We then moved on to the concept stage to further develop and refine our new product ideas through interaction with consumers. We plan on participating in trade shows to present our new ideas. We will display prototypes and obtain feedback from potential customers. Our refined ideas will then be tested to determine consumer acceptance. We will take consumer ideas into consideration and tweak prototypes accordingly. We will then consider the pricing and products of our competition and price our products accordingly to maintain a competitive edge. In the product development stage, we will determine consumers' reactions to the physical product by allowing customers to try our robes on at trade shows. We will then participate in the test marketing stage by proving actual sales results once our products enter the market.

    Alternatives for the use of e-commerce in conducting one of the product development stages for the actual commercialization of our final product idea can involve the creation of a company website that is easy to use. We will incorporate powerful search capabilities while ensuring that our site performs with acceptable speed. We will include a shopping cart, secure server connection, credit card payment, and customer feedback feature in our website. In addition, our website will be customized for specific target market groups and be compatible with various browsers. We will also track customer information by creating an electronic database that supports personal marketing. This will allow us to capture customers' attention with customized one-to-one marketing while protecting the privacy of individuals via strong database encryption. Incorporating online operations will bring significant reductions in cost as compared to having a store. This will allow us to pass savings on to customers via lower prices and greater value.

    Bibliography

    Hisrich, Robert D., Peters, Michael P., and Shepherd, Dean A. (2008). Entrepreneurship
    (7th ed.). Boston: McGraw-Hill Irwin.

    Wikipedia (2009). Libya. Retrieved July 23,2009 from http://en.wikipedia.org/wiki/Libya .

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    Source by Bobby Mobini

    Views: 0

  • How To Marry A Millionaire!

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    Exclusive Online Dating Services – or How to Marry A Millionaire

    Whether you're rich or wanting to marry someone rich – there are online dating services which target the wealthy and provide a personal service to their clients.

    So, are they for real, or just a con to make you get your credit card out?

    Checking for "exclusive dating" on the internet came up with four top online dating sites: –

    DatingAgency.com

    This is a professional looking site, has nice photos of it's clients but there's nothing to indicate that you could find a millionaire or millionaires here – though you might find love.

    MillionaireMatch.com

    This is a website that is targeted at successful professionals who are probably too busy to get out and about and date. They describe a millionaire as someone who earns $ 150,000 and more annually.
    However, the site does also point out that you don't need to be rich and famous to enjoy the site and it is open to those earning rather less than $ 150,000!

    Berkeley-Sweetingham.com

    This is truly exclusive dating with a service and price tag to match. Just reading some of the magazine articles quoted on the site is enough to make you realise that this is out of the ordinary league and reserved for those with a few million to spare.

    If you're not in that category, it's worth a visit to the site just to find out how the "other half" lives. Would you fly to Nice (in the south of France) for a date for the day – well, you get the idea!

    Marry-an-ugly-millionaire-online-dating-agency.com

    If you need a good laugh and want to enjoy a very amusing, completely spoof online dating site – you'll want to check this out.

    Someone with a good sense of humor set this site up and it's clearly popular – and rightly so. If you're fed up with the online dating scene – this is the ONLY site for you to visit.

    And finally …

    There are plenty of genuine sites out there that offer free trials for men and women simply looking for love. Take advantage of these to find out which sites and forums you enjoy and best of luck!

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    Source by Jennifer C

    Views: 0

  • What Is Wealthy Affiliate?

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    Wealthy Affiliate is an online community membership site founded in 2005 by two online marketers Carson and Kyle. It has become the number one community for creating and growing a successful online business.

    Wealthy Affiliate is a training website with a massive online community who engage with one another and offer help and support.

    Who Can Profit From Wealthy Affiliate University?

    Wealthy Affiliate (WA) makes the program available for everyone, including those who don’t have enough money to pay high prices for training or have a limited budget. WA offers instruction for people with different skill levels, from newbie’s up to experienced marketers.

    People Who Can Benefit From WA:

    Internet Marketers

    Local businesses and companies

    Online merchants

    Local marketers

    People that want to build their own website(s)

    People that want to sell their products online

    Retired people, looking for an extra income

    Individuals looking for a trusted hosting platform

    Students

    People who want to turn their hobby into an additional income

    Bloggers and website owners that want to improve their web sites

    Artist/Bands/Musicians Churches and Non-Profits.

    What Wealthy Affiliate Is Not?

    WA is not a “get rich quick” scheme. WA IS NOT AN MLM program and you do not need to build a massive down line to make money from the program. There isn’t a prerequisite to sell WA itself. You will not get rich overnight, unless you are a skilled marketer. The platform will teach you how to make money online.

    It will help you to build a solid online business that will endure for a long time, along with live support that you will need to soften the notion of doing it alone.

    How much does it cost to join Wealthy Affiliate?

    Wealthy Affiliate Starter Membership – Free.

    Premium Membership – $47 month or $359 yearly.

    If you upgrade to the premium membership within 7 days your first month access will only be $19.00

    Wealthy Affiliate General Overview

    There are several types of training that are available to members and it has everything from email marketing, list building, SEO, PPC marketing, article marketing, website development and technical training. The database has more than 300 teaching lessons and each month more resources are added.

    The training is attuned to suit every ones needs and includes:

    Video training

    Tutorial Training

    Classrooms on specific topics

    Question and Answers

    Live weekly training classes

    Task based Courses

    Participate in interactive discussions

    Why Do You Need WA?

    Affordability – Usually when people see all the upgrades or up-sells for different products or services, they automatically enter a negative mindset because they know that if they do not earn quickly, they will lose a huge sum of money. Most people start on a small budget and simply cannot afford to pay for expensive advertising or constant upgrades.

    Wealthy Affiliate has a free option and members can experiment with the program without any obligations, especially if they are not sure about the direction they want to take in the online marketplace. The premium membership is at a fixed rate and that gives members the freedom to work on a budget without having to be concerned about working harder just to upgrade to another level.

    All in one platform – To become successful online, we all need more services like hosting, a blog or website, content and various tools to run our businesses successfully. These services and tools can add up to a costly amount when you put it all together, and new as well as existing online entrepreneurs struggle immeasurably to keep up when they don’t earn from the internet quickly. Wealthy Affiliate has done a great job at adding the essential tools and services into one platform to get new marketers to get that critical head start.

    Website Builder and Hosting – WA allows you to use WordPress (WP) Express to build your own WP optimized blog and SiteRubix powers it. WordPress had become the most popular blogging platform with dozens of templates to choose from. You can choose to run the blog on a free siterubix.com domain or link it to your own. SiteRubix has a remarkable reputation and websites that are hosted on the service tend to do exceptionally well compared to other hosting companies.

    Coaching and Support – New online entrepreneurs are not able to get successful by themselves. If you have questions, they will get answered! The customer support is quick to respond and aids members with any issues that they might run into. Carson and Kyle are actively partaking along with members to answer questions personally. That alone shows the great amount of dedication they have when it comes to helping members.

    People who have absolutely no clue about earning an income online enter this marketplace on a daily basis and the World Wide Web has tons of “money-making” programs, products and tutorials that confuse new marketers badly enough and even cause a massive amount of people to fall into scams or empty promises.

    It has been proven that most successful online marketers had a mentor or support program that guided them into becoming successful. This is the best active community online and many methods to communicate are available like; a live chat box, questionnaire option, forum, active dashboard and micro blog communication.

    There is no negativity or judgmental behavior like we see in the public forums, only quality conversations. You will be able to network with like-minded marketers and meet countless people who will share ideas or support one another.

    Inspiration – Without motivation, it is hard to complete anything in life, not to mention starting up an online business. Wealthy Affiliate keep their learners motivated by setting up goals and then reward those who had met the goals by giving away something of value. For most people it is much easier to reach success when they have something to work towards that is worth the effort.

    Wealthy Affiliate will most certainly not make you rich and it will not make you successful. In the end the decision to take action will all be in your hands and no amount of training or support can replace free will. The law of sowing and reaping is how you will receive your harvest.

    What Is Wealthy Affiliate?

    Wealthy Affiliate is someone who unites with others of like-mindedness, on the terms of having and obtaining legitimate unlimited wealth.

    WA gives you all the building materials, but the rest will be up to you. Getting started is always the hardest part, but with the right motivation and positive attitude there is absolutely no reason to fail.

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    Source by Jamie Clay

    Views: 0

  • 5 Rules For Successful Affiliate Marketing

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    Online entrepreneurs like affiliate marketing due to the fact that you can make money selling other people’s products or services. You don’t need to create a product. Or a sales page. You don’t need to deal with online payment programs or organize product delivery. The product owner does all of that.

    Your job, as an affiliate marketer, is to send prospective customers to an offer. You then get paid a commission each time somebody buys through your affiliate link.

    Take a note of these 5 rules for successful affiliate marketing.

    1. Only Promote Products That You Believe In

    It’s so much easier telling people about products or services that you truly love and believe in. If you just market any old product or service to make a quick sale, your audience will start to see through you. Any product you choose to promote as an affiliate marketer should offer a solution to a problem that your audience has. When you believe and trust in a product, your enthusiasm will show through and you’ll be able to explain the benefits so much better.

    2. Build Your Own Website

    You don’t actually need a website of your own to start affiliate marketing. You can direct your prospects directly to a product sales page. But, when you have your own website it helps to establish you as an authority in your niche. A person who is a recognized authority doesn’t necessarily have to be a product creator. Your website can offer product reviews, information about your niche and helpful strategies and advice for your target audience.

    3. Develop A List Of Prospects

    Leading on from the point above, your website can be used to build a list of prospects. When you have a prospect’s email address, it gives you the opportunity to send them emails about other related products or services at some future date. Your website can have an email capture form on the homepage. Remember to offer something of value, like a report or eBook, in return their email address.

    4. Learn How To Drive Traffic To Your Website

    You want to push and pull as much traffic to your website as possible. If you don’t have traffic, you won’t have any customers. You can buy website traffic in the form of advertisements or you can generate free traffic by way of your website content being picked up by the search engines. The best strategy for successful affiliate marketing is to use a mixture of both free and paid traffic methods.

    5. Provide Value

    Affiliate marketing is not all about selling. That’s the job of the sales page that your affiliate links lead your audience to. Think of it as ‘telling’ rather than ‘selling’. As people become to trust you and the information you provide they will be more inclined to buy the products that you recommend.

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    Source by Jon Allo

    Views: 0